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Proceedings Volume E-05
A CROSS-CULTURAL STUDY ON CONSUMER VALUES OF WEB NAVIGATION AND THE INTERNET SHOPPING BEHAVIORS A DIFFERENTIATED VIEW OF PLEASURE: REVIEW OF THE LITERATURE AND RESEARCH PROPOSITIONS A PROCEDURE FOR TESTING THE EMOTIONAL AND ATTITUDINAL EFFECTS OF DESIGN A RANGE MODEL OF OVERALL EVALUATION: EXTENDING THE IDEAL POINT MODEL A TEST OF THE RENEWABLE RESOURCES MODEL OF MULTIPLE GAINS AND MULTIPLE LOSSES A VALUE INVENTORY AND VALUE DIMENSIONS ADVERTISING REPETITION, MEMORY AND ATTITUDES AN EXPLORATORY STUDY OF GROCERY SHOPPING MOTIVATIONS ARE NEGATIVE FRAMES MORE PERSUASIVE THAN POSITIVE FRAMES FOR SENIOR CITIZENS? AN EXPLORATORY INVESTIGATION OF AGE DIFFERENCES IN FRAMING EFFECTS CONSUMER AND HAPPINESS. AN APPROACH TO INTEGRATE THE CONCEPT OF HAPPINESS INTO MARKETING THEORY CONSUMER RESEARCH IMPLICATIONS OF MARKETING AND ICT DEVELOPMENTS CONTEXTUAL INFLUENCES ON CONSUMERS’ EVALUATION OF BRAND EXTENSIONS: A QUASI-EXPERIMENTAL FIELD STUDY CONVENIENCE-ORIENTATION B CONSUMER PREFERENCES AND MEASUREMENT WITH CONJOINT ANALYSIS CROSS-BORDER SHOPPING IN THE OPEN EUROPEAN MARKET: 1 LITRE OF HARD LIQUOR, 20 LITRES OF WINE, 24 LITRE OF BEER, 400 CIGARETTES, MAX. 30 KILO! CYBER-RESEARCH: METAMORPHOSIS ON THE INTERNET DANCE CLUBS, RAVE, AND THE CONSUMER EXPERIENCE: AN EXPLORATORY STUDY OF A SUBCULTURAL PHENOMENON DERIVING WINE MARKETING STRATEGIES BY COMBINING MEANS-END CHAINS WITH AN OCCASION BASED CHAID SEGMENTATION ANALYSIS DISCIPLINARY POWER AND CONSUMER RESEARCH: AN INTRODUCTION EMOTIONS IN MASS COMMUNICATION A STUDY INVESTIGATING RELATIONS BETWEEN COGNITIVE CATEGORIES/ CULTURAL NARRATIVE AND PSYCHO-PHYSIOLOGICAL PHENOMENON IN THE PERCEPTION OF VISUAL STIMULI ENTERING THE EMPTY NEST STAGE: A MULTI-METHOD EXPLORATION OF WOMEN=S LIFE EXPERIENCES AND COPING STRATEGIES IN PERIODS OF LIFE STAGE TRANSITION ESTIMATION OF EMOTIONAL AND EVALUATING EFFECTS OF SPORT SPONSORSHIPS EURO2000: A STUDY ON THE INFLUENCE OF PROGRAM-INVOLVEMENT ON COMMERCIAL SELECTION AND MEMORY IN A REAL LIFE SETTING EVALUATION OF PUBLIC SPOKESPERSONS EXPERIENTIAL POSITIONING: STRATEGIC DIFFERENTIATION OF CUSTOMER-BRAND RELATIONSHIPS EXPLORING THE IMPACT OF GENDER IDENTITY WITHIN CONSUMERS’ SELF-SCHEMAS ON THEIR CONSUMPTION OF ADVERTISING FAMILIES IN THE TRANSFORMING RUSSIAN SOCIETY: OBSERVATIONS FROM VISITS TO FAMILIES IN NOVGOROD THE GREAT FCUK CONSUMER RESEARCH: ON DISGUST, REVULSION AND OTHER FORMS OF OFFENSIVE ADVERTISING FROM FAME TO FORTUNE: A META-ANALYTIC REVIEW OF CELEBRITY ENDORSEMENTS IN PERSUASIVE COMMUNICATION FROM REALLY NEW TO MORE OF THE SAME: THE EFFECT OF FAMILIARIZATION ON THE CLASSIFICATION OF HYBRID PRODUCTS HEALTH AS CONSUMPTION OBJECT: CONSTRUCT AND HEURISTIC STUDY INTERPRETIVIST AND POSITIVIST INSIGHTS INTO MUSEUM CONSUMPTION: AN EMPIRICAL ENQUIRY INTO PARADIGM COMPATIBILITY INVESTIGATING THE BRAND CHOICE DECISION USING HIERARCHICAL MODELS ON AGGREGATED PANEL DATA INVESTIGATING THE EFFECT OF COMPONENTS OF CONSUMPTION EMOTIONS ON SERVICE EVALUATION ISLAMIC CONSUMPTIONSCAPE IN TURKEY: PRACTICES AND STRATEGIES OF FAITHFUL CONSUMPTION MARKETING’S INTERPRETIVE COMMUNITIES: A CASE STUDY OF GAY MEN’S RESPONSES TO ADVERTISING MORE THAN A FEELING: AN EXPLORATION INTO THE SELF-SYMBOLIC CONSUMPTION OF MUSIC MOTIVATIONS UNDERLYING COMMERCIAL WEB SITES CENSORSHIP: THE THIRD-PERSON PERCEPTION PRESENTER EFFECTS IN ADVERTISING: THE VisCAP MODEL PRODUCT INSTRUCTIONS AS A MEANS OF FULFILLING CONSUMERS= USAGE GOALS PRODUCT-CLASS EFFECTS ON BRAND COMMITMENT AND BRAND OUTCOMES: THE ROLE OF BRAND TRUST AND BRAND AFFECT RETAIL BRANDING AS A GOAL OF STRATEGIC RETAIL MARKETINGBA CAUSAL MODEL FROM THE PERSPECTIVE OF CONSUMER RESEARCH SATISFACTION, TRUST AND COMMITMENT IN CONSUMERS= RELATIONSHIPS WITH ONLINE RETAILERS SELF-IDENTITY AND PURCHASE INTENTION: AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOUR SHIFTING MASCULINITIES: ADVERTISING, MALE BODIES AND THE MALE GAZE SHOW AND TELL: ADVERTISERS’ USE OF RHETORIC OVER TIME SITUATIONAL INFLUENCES ON CROSS CATEGORY COMPARISONS IN THE CONTEXT OF CONSUMER-ORIENTED PRODUCT DEVELOPMENT SPECIAL SESSION SUMMARY ADVERTISING AND COMMUNICATION EFFECTS IN LOW-INVOLVEMENT SITUATIONS, WITH SPECIAL EMPHASIS ON EMOTIONAL EFFECTS AND EFFECTS UPON ATTITUDES TOWARDS THE MESSAGE SPECIAL SESSION SUMMARY ALTERNATIVE PROMOTIONAL STRATEGIES: SALIENCE AND INFERENCE SPECIAL SESSION SUMMARY CONSUMER BEHAVIOR IN THE GLOBAL CONTEXT SPECIAL SESSION SUMMARY CROSS-BORDER SHOPPING SPECIAL SESSION SUMMARY DEVELOPING BETTER MARKETING MEASURE: IN SEARCH OF NOMOLOGICAL VALIDITY SPECIAL SESSION SUMMARY DUAL-PROCESS THEORIES IN AFFECTIVE PERSUASION SPECIAL SESSION SUMMARY PORTRAYALS OF ENVIRONMENTAL MYTHS AND IMAGES IN EUROPEAN ADVERTS AND THE NEWS MEDIA SPECIAL SESSION SUMMARY RETAILING FROM A BEHAVIOURAL POINT OF VIEW SPECIAL SESSION SUMMARY THE CONSCIOUS AND UNCONSCIOUS INFLUENCES OF AFFECTIVE RESPONSES ON CONSUMER EXPERIENCE, CHOICE, AND BEHAVIOR SPECIAL SESSION SUMMARY THE ORIGINAL MARKETING PARADOX: APRODUCT NEEDS@ VERSUS AINDIVIDUALIZED FINANCIAL SOLUTIONS@: PREDICTING AND UNDERSTANDING CONSUMER SAVING BEHAVIOR USING A NEW METHODOLOGY TO ASSESS THE DYNAMICS OF PSYCHOLOGICAL VARIABLES SPECIAL SESSION SUMMARY THE RE-EMERGENCE OF THE BODY IN CONSUMER BEHAVIOUR RESEARCH SPECIAL SESSION SUMMARY THE ROLE OF AFIT@ IN CAUSE RELATED MARKETING SPECIAL SESSION SUMMARY UNDERSTANDING, MEASURING AND ENGINEERING THE CONSUMPTION EXPERIENCE IN THE ONLINE ENVIRONMENT SPECIAL SESSION SUMMARY WHAT ARE THE CHANCES? BIASES IN THE ASSESSMENT OF PROBABILITY AND RISK SPECIALTY MAGAZINES AND FLIGHTS OF FANCY: FEEDING THE DESIRE TO DESIRE SYMBOLIC MEANING AND THE ELABORATION LIKELIHOOD MODEL: PRELIMINARY INSIGHTS THE CHANGING IMPORTANCE OF QUALITY ASPECTS IN FOOD CONSUMPTION THE COUNTRY-OF-ORIGIN EFFECT AND BRAND ORIGIN KNOWLEDGE: HOW LITTLE CONSUMERS KNOW AND HOW IMPORTANT KNOWLEDGE IS THE DETERMINATION ROLES OF CATEGORY AND ATTRIBUTE FACTORS ON THE RECIPROCAL EFFECTS OF BRAND EXTENSIONS THE IMPACT OF CONTRAST INTERVAL LENGTH AND TYPE ON INFORMATION RETENTION: ARE SILENCE AND MUSIC EQUIVALENT? THE IMPACT OF THE INTENSITY OF ETHNIC IDENTIFICATION UPON CONSUMER BEHAVIOR THE INFLUENCE OF TASTING EXPERIENCE AND HEALTH BENEFITS ON NORDIC CONSUMERS’ REJECTION OF GENETICALLY MODIFIED FOODS A Conjoint Study of Danish, Norwegian, Swedish and Finnish Consumers’ Preferences for Hard Cheese THE JOYS OF TEXT: WOMEN=S EXPERIENTIAL CONSUMPTION OF MAGAZINES THE PARADOX OF CROSSING BORDERS IN A BORDER-LESS WORLD THE ROLE OF EMOTION IN PROCESSING LOW INVOLVEMENT ADVERTISING THE USE OF HUMOR IN THREAT-RELATED ADVERTISING: AN EXPERIENTIAL PROCESSING PERSPECTIVE THE VALUE OF CONSUMERS' TIME: INTERDISCIPLINARY UNDERSTANDING AND EXPERIMENTAL EVIDENCE OF SITUATIONAL INFLUENCES TIMING AND CONTEXTUAL EFFECTS ON SATISFACTION MEASUREMENT USING LIFESTYLE IN ENVIRONMENTAL PSYCHOLOGY USING SELF-REFERENCE THEORY TO EXPLAIN THE EFFECTIVENESS OF INCLUDING ETHNIC MINORITY MODELS IN ADVERTISING USING UNOBTRUSIVE METHODS IN CONSUMER RESEARCH: AN ASSESSMENT VIRTUAL STORES ON THE INTERNET: DESIGN OF EMOTIONAL ONLINE SHOPPING OFFERS ON THE INTERNET FROM A BEHAVIORAL POINT OF VIEW WEBSCAPE: A THEORETICAL FRAMEWORK OF WEB SITE DESIGN IMPACT ON CONSUMERS= RESPONSES WHAT’S NEW? A MULTI-DIMENSIONAL APPROACH TO PRODUCT NEWNESS
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