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Proceedings Volume E-04
A DIALECTICAL APPROACH TO CONSUMER RESEARCH: BEYOND POSITIVISM AND POSTMODERNISM A NEW TYPOLOGY OF BRAND IMAGE A REGRET THEORY APPROACH TO ASSESSING CUSTOMER SATISFACTION WHEN ALTERNATIVES ARE CONSIDERED A STUDY OF INDIVIDUAL FACTORS EXPLAINING MOVIE GOERS’ CONSULTATION OF FILM CRITICS A THEORETICAL AND EMPIRICAL STUDY OF RETAIL CROWDING A VISUAL ESPERANTO? THE PICTORIAL METAPHOR IN GLOBAL ADVERTISING AN ISRAELI STUDY ON THE EFFECTIVENESS OF STANDARDIZED TELEVISION COMMERCIALS ANALOGICAL REASONING ABOUT NEW PRODUCT INTRODUCTIONS BY EXPERTS AND NOVICES BROADENING THE FOCUS: INTERVENTION AND EMANCIPATORY POSSIBILITIES IN GROUP RESEARCH CONCEPTUALISING PRIVATE AND PUBLIC NATIONAL IDENTITIES: THE CASE OF THE MUSEUM OF SCOTLAND CONSUMER GROCERY SEARCH: DIMENSIONS AND SEGMENTS CONSUMER SATISFACTION WITH COMPLAINT HANDLING FOLLOWING A DISSATISFACTORY EXPERIENCE WITH CAR REPAIR CONTENT ANALYSIS IN CROSS-CULTURAL ADVERTISING RESEARCH: LIMITATIONS AND RECOMMENDATIONS DETERMINING LEISURE PREFERENCE, PERSONALITY OR DEMOGRAPHICS? EXAMINING FORCED SOCIAL COMPARISONS: EFFECTS OF ETHNICITY AND GENDER EXAMINING THE RELATIONSHIP BETWEEN BACKGROUND MUSICAL TEMPO AND PERCEIVED DURATION USING DIFFERENT VERSIONS OF A RADIO AD EXPLAINING CONSUMER ATTITUDES TO GENETIC MODIFICATION IN FOOD PRODUCTION EXTENDING TWO COGNITIVE PROCESSING SCALESBNEED FOR COGNITION AND NEED FOR EVALUATIONBFOR USE IN A HEALTH INTERVENTION FOOD CONSUMPTION AND THE EXPATRIATION EXPERIENCE: A STUDY OF AMERICAN EXPATRIATES IN FRANCE FUN, FASHION OR JUST PLAIN SAILING? THE CONSUMPTION OF CLOTHING IN THE SAILING COMMUNITY GREETING CARDS AND GIFTS: AN EXPLORATORY STUDY OF YOUNG SINGAPOREANS HOUSEHOLD DECISION MAKING: THE RELATIVE INFLUENCE OF HUSBANDS AND WIVES IN THE 1990s INVESTIGATING SITUATIONAL EFFECTS IN WINE CONSUMPTION: A MEANS-END APPROACH INVOLUNTARY LOSS OF EXTENDED SELF OF VICTIMS OF GREAT HANSHIN EARTHQUAKE AND NORTHRIDGE EARTHQUAKE IRRITATION-, STRESS-, AND DEJECTION-ALLEVIATIVE CONSUMPTION: INITIAL TESTS OF WORKING HYPOTHESES MALES, MASCULINITY, AND CONSUMPTION: AN EXPLORATORY INVESTIGATION MMM AS A PHENOMENON OF THE RUSSIAN CONSUMER CULTURE MODELING TOURISM SPENDING DECISIONS AS A TWO-STEP PROCESS PLAY THAT ONE AGAIN: THE EFFECT OF MUSIC TEMPO ON CONSUMER BEHAVIOUR IN A RESTAURANT POSITIVE ILLUSIONS, SUCCESS, AND CONSUMPTION: A ROMANIAN INVESTIGATION PRESENTATION OF US AND UK ADVERTISING IN JOURNAL AND TABLOID SUNDAY NEWSPAPERS: CROSS-CULTURAL CONTENT ANALYSIS PRIMACY EFFECTS: WHEN FIRST LEARNED IS BEST RECALLED PROCESS TRACING OF AFFECTIVE REACTIONS ELICITED BY COMMERCIALS: ASSESSING THE EXPLANATORY POWER OF THE OUTPUTS OF THE FEELINGS MONITOR AND OF THE CODING OF FACIAL EXPRESSIONS PRODUCT CONSPICUOUSNESS AND BUYING MOTIVES AS DETERMINANTS OF REFERENCE GROUP INFLUENCES PRODUCT SOUL SOURCES OF CONSUMERS’ STRESS AND THEIR COPING STRATEGIES SPECIAL SESSION SUMMARY AESTHETICS AND CONSUMPTION SPECIAL SESSION SUMMARY CROSS-CULTURAL EXPLORATIONS OF ASPECTS OF THE SELF SPECIAL SESSION SUMMARY DEALING WITH CONSUMER DISCONTENT SPECIAL SESSION SUMMARY ETHICAL ISSUES IN SOCIAL SECTOR MARKETING SPECIAL SESSION SUMMARY EVALUATIVE FORMATION PROCESSES: ANTECEDENTS, INFLUENCES, AND CONSEQUENCES SPECIAL SESSION SUMMARY EXPECTATIONS FILTER REALITY: HOW INDIVIDUAL, SUB-CULTURAL AND CULTURALLY INDUCED SCHEMATIC EXPECTATIONS INFLUENCE CONSUMERS SPECIAL SESSION SUMMARY FIT, SIMILARITY AND CONGRUITY: AN EXPLORATION OF OVERLAP IN AALIKENESS@ CONSTRUCTS SPECIAL SESSION SUMMARY IDENTITY AND MODERN CONSUMPTION SPECIAL SESSION SUMMARY IN THE MOOD: THE INFLUENCE OF EMOTIONAL STATE ON CONSUMERS’ CONSUMPTION BEHAVIORS SPECIAL SESSION SUMMARY LEARNING AND RECALL OF BRAND ASSOCIATIONS: THE ROLE OF COMPETITION BETWEEN ASSOCIATIONS SPECIAL SESSION SUMMARY LIFESTYLE, VALUES, AND PSYCHOGRAPHICS: PERSPECTIVES FROM AROUND THE WORLD SPECIAL SESSION SUMMARY LINKING VALUES AND CONSUMER BEHAVIOR: UNDERSTANDING THE NATURE OF THE RELATIONSHIP IN THE CULTURAL CONTEXT SPECIAL SESSION SUMMARY MAGIC AND TRANSFORMATION IN THE MARKETPLACE SPECIAL SESSION SUMMARY NEW INSIGHTS IN THE CONSTRUCTION OF CONSUMER JUDGMENTS SPECIAL SESSION SUMMARY NEW INSIGHTS INTO MEASURING ATTITUDES AND INTENTIONS: IMPLICATIONS FOR SURVEY DESIGN, DATA ANALYSIS, AND CONSUMER BEHAVIOR SPECIAL SESSION SUMMARY SYMBOLS OF OUR TIME: CURRENT RESEARCH ON PRODUCTS AS SYMBOLS SPECIAL SESSION SUMMARY THE STATUS AND FUTURE OF A SEMIOTIC PERSPECTIVE ON CONSUMER BEHAVIOR: RESEARCH, EDUCATION, AND PRACTICE SPECIAL SESSION SUMMARY VIEWS OF THE NEW WORLD FROM THE OLD: EUROPEAN VISIONS OF THE AMERICAN WEST SYNTAX AND CREOLIZATION IN CROSS-CULTURAL READINGS OF ROOMS THE APPARENT PARADOX OF SELF A SEMIOLOGICAL ANALYSIS OF THE ROLE OF CONSUMPTION IN THE LIFE OF ATRAINSPOTTINGS@ MARK RENTON THE EFFECTS OF BRAND ATTITUDES AND BRAND LOYALTY ON BRAND PERFORMANCE THE EVALUATION OF CONSUMERS' PRODUCT ASSORTMENTS THE IMPACT OF SHOPPING MOTIVES ON STORE-ASSESSMENT THE INFLUENCE OF SWITCHING COSTS ON CUSTOMER RETENTION: A STUDY OF THE CELL PHONE MARKET IN FRANCE THE INFLUENCE OF WARNINGS ON PRODUCT PLACEMENTS THE PERCEIVED RISKS AND BENEFITS OF GENETICALLY MODIFIED FOOD PRODUCTS: EXPERTS VERSUS CONSUMERS THE UTOPIAN IMAGINATION: SPATIAL PLAY IN A FESTIVAL MARKETPLACE TIME AND PREFERENCE: ASSESSING FUTURE UTILITY TOWARD AN INTEGRATED MODEL OF SELF-CONGRUITY AND FUNCTIONAL CONGRUITY UNDERSTANDING LUXURY BRANDS IN HONG KONG WHEN DOES SOURCE CREDIBILITY EXERT IT’S INFLUENCE ON BELIEFS: AT ENCODING OR AT RETRIEVAL?
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