Proceedings Volume E-03
- A BEHAVIORAL FOUNDATION OF CUSTOMER ORIENTATION
- A CROSS-CULTURAL, BETWEEN-GENDER STUDY OF EXTREME RESPONSE STYLE
- A MEANING TRANSFER MODEL OF THE DISPOSITION DECISIONS OF OLDER CONSUMERS
- A SOCIO-SEMIOTIC ANALYSES OF THE MEDIA/CONSUMER RELATIONSHIPS IN THE PRODUCTION OF FASHION SYSTEMS: THE CASE OF THE AELLE-FRANCE@ MAGAZINE
- 'ABSOLUT’ CONSUMPTION: POSTMODERN TRIBE OR FALSE CONSCIOUSNESS?
- AI DON’T KNOW WHAT I FEEL UNTIL I HEAR WHAT I SAY@ POSTSTRUCTURALIST PERSPECTIVES ON REALITY & FREEDOM
- AIR-DESIGN: EXPLORING THE ROLE OF SCENTS IN RETAIL ENVIRONMENTS
- AN EVALUATION OF NEGATIVE WORD-OF-MOUTH RESEARCH FOR NEW EXTENSIONS
- AN EXAMINATION OF FACTORS AFFECTING THE FINANCING OF COLLEGE EDUCATION: AN INTERCOUNTRY COMPARISON
- AN INTERCOUNTRY STUDY OF STUDENTS’ SPENDING PATTERNS AND FINANCING: OKINAWA AND AKITA STUDENTS’ LIFESTYLES
- ANTECEDENTS OF BRAND LOYALTY: THE ROLE OF PERCEIVED RISK
- ANTI-CONSTELLATIONS: CONCEPTUALIZATION AND CONTENT
- BEHAVIORAL ASPECTS OF CUSTOMER COMMITMENT
- BRAND CHOICE INVOLVEMENT AND COMMITMENT: TWO DIFFERENT THOUGH RELATED CONCEPTS
- BRAND EQUITY THEORETICAL PHENOMENON OR PRACTICABLE INSTRUMENT FOR MARKET CONTROL
- BRAND EXTENSION FAILURES: EFFECTS ON PARENT BRAND ATTITUDE
- COMPARISON OF STUDENTS 'MONEY ATTITUDES’: A CROSS-CULTURAL SAMPLING OF SELECTED U.S. AND JAPAN UNIVERSITIES
- CONSUMERS' AWARENESS OF A BRAND'S ORIGIN COUNTRY AND MADE-IN COUNTRY: DEVELOPMENT OF RESEARCH METHODOLOGY AND INITIAL RESULTS
- CONSUMERS’ ENVIRONMENTAL SOPHISTICATIONBKNOWLEDGE, MOTIVATION AND BEHAVIOUR
- CONSUMING PARADISE: A CULTURAL CONSTRUCTION
- CONSUMPTION AND THE SYMBOLIC PROJECT OF THE SELF
- CONTEXT-DEPENDENT PREFERENCES AND DISTRIBUTION OF INSURANCE PRODUCTS: THEORETICAL FOUNDATIONS AND EXPERIMENTAL RESULTS
- CUSTOMER LOYALTY IN A SERVICE SETTING
- DO PERCEIVED TIME PRESSURE, LIFE CYCLE STAGE AND DEMOGRAPHIC CHARACTERISTICS AFFECT THE DEMAND FOR CONVENIENCE?
- DRESSING FOR SECURITY OR RISK? AN EXPLORATORY STUDY OF TWO DIFFERENT WAYS OF CONSUMING FASHION
- DRIVE-THRU SERVICE ENCOUNTERS: AN EXAMINATION OF SOCIAL CONVENTIONS
- ECONOMIC AND DEMOGRAPHIC DETERMINANTS OF CANADIAN HOUSEHOLDS USE AND SPENDING ON TOBACCO
- FDA REGULATION OF CIGARETTE DISTRIBUTION AND PROMOTION IN THE U.S.: A REVIEW OF THE ISSUES AND CROSS-COUNTRY COMPARISON
- IMAGES OF WOMEN IN ADVERTISING: A CRITICAL-CULTURAL PERSPECTIVE
- MARKET REACTIONS TO INTEGRATED COMMUNICATION
- MARKETPLACE MAGIC: EXAMPLES AND IMPLICATIONS FOR CONSUMER BEHAVIOR
- MULTIMEDIA CUSTOMER INFORMATION SYSTEMS AT THE POINT OF SALE: SELECTED RESULTS OF AN IMPACT ANALYSIS
- OPINION LEADERSHIP AND SELF-CONCEPT: AN EMPIRICAL EXAMINATION
- OUR ECONOMIC ROOTS: THE HARM DONE TO CONSUMER RESEARCH
- PERCEIVED CONTROL IN CONSUMER CHOICE: A CLOSER LOOK
- PERSONALITY AS METAPHOR: EXTENSION OF THE PSYCHOLEXICAL HYPOTHESIS AND THE FIVE FACTOR MODEL TO BRAND AND PRODUCT PERSONALITY DESCRIPTION
- PRAGMATIC REALITY
- PRODUCT CATEGORY INVOLVEMENT AND THE REACTION OF BELGIAN AND POLISH CONSUMERS TO DIFFERENT ADVERTISING APPEALS
- PRODUCT-COUNTRY IMAGES: TOWARDS A CONTEXTUALIZED APPROACH
- SELF-ESTEEM, SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE, AND FASHION ATTRIBUTE PREFERENCE IN EARLY ADOLESCENTS
- SOCIAL IDENTITY AND THE MEANING OF FASHION BRANDS
- SPECIAL SESSION SUMMARY ABLIND MEN FEELING ELEPHANTS@ B MULTIPLE PERSPECTIVES ON REALITY
- SPECIAL SESSION SUMMARY ADVERTISING AND POPULAR CULTURE: TEXTUAL POACHING OR HEGEMONIC GAMEKEEPING?
- SPECIAL SESSION SUMMARY AN INTERCOUNTRY STUDY OF STUDENTS’ SPENDING PATTERNS AND FINANCING
- SPECIAL SESSION SUMMARY ENGENDERING PRO-SOCIAL CONSUMER BEHAVIOR IN SWEDEN
- SPECIAL SESSION SUMMARY ISSUES IN CATEGORIZATION
- SPECIAL SESSION SUMMARY MEDIA/CONSUMER RELATIONSHIPS IN THE PRODUCTION OF CONTEMPORARY FASHION SYSTEMS
- SPECIAL SESSION SUMMARY NEW DEVELOPMENTS OF CUSTOMER ORIENTATION AND SERVICE MARKETING
- SPECIAL SESSION SUMMARY NEW INSIGHTS INTO COMMUNICATION EFFECTS AND BRAND EQUITY
- SPECIAL SESSION SUMMARY NEW INSIGHTS OF CONSUMER BEHAVIOR IN RETAILING
- SPECIAL SESSION SUMMARY RECENT DEVELOPMENTS IN COUNTRY-OF-ORIGIN RESEARCH
- SPECIAL SESSION SUMMARY THEORY TESTING BY THE USE OF STRUCTURAL EQUATION MODELING
- SPECIAL SESSION SUMMARY WHEN BOUNDARIES BETWEEN PROGRAM AND COMMERCIAL MEDIA CONTENT GET BLURRED: CONSUMER AWARENESS AND ATTITUDES TOWARD HYBRID MESSAGES
- SYMBOLIC CONSUMPTION AND THE SITUATIONAL SELF
- THE DICHOTIC THEORY OF SALIENCE: A FRAMEWORK FOR ASSESSING ATTENTION AND MEMORY
- THE EFFECT OF MESSAGE FORMAT AND CONTENT ON CONSUMERS’ CONFIDENCE IN THEIR MEMORY: ANOTHER TAKE ON COMPARATIVE ADVERTISING
- THE GENERALIZED SLEEPER EFFECT PHENOMENON: INVESTIGATING THE SYMMETRY OF THE EFFECT UNDER DIFFERENT TYPE OF MESSAGE VALENCE
- THE INDIVIDUAL AND THE ORGANIZATION: THE ROLES OF IDENTIFICATION AND DISIDENTIFICATION IN CONSUMER BEHAVIOR
- THE INFLUENCE OF THE DOMINANCE PERCEIVED AT THE POINT-OF-SALE ON THE PRICE-ASSESSMENT
- THE RELATION BETWEEN POSTPURCHASE EVALUATIONS AND CONSUMPTION EXPERIENCES OF HEDONIC PRODUCTS: A CASE OF READING FICTION
- THE RELATIONSHIP BETWEEN VALUES AND THRILL- AND ADVENTURE-SEEKING IN ISRAEL
- THE ROLE OF ESTEEM-RELEVANCE AND PERCEIVED CONTROL IN DETERMINING THE EFFECTS OF PHYSICALLY ATTRACTIVE MODELS IN ADVERTISING ON FEMALE AND MALE ADOLESCENTS
- UNDERSTANDING BEHAVIOURS WITH MIXED MOTIVES. AN APPLICATION OF A MODIFIED THEORY OF REASONED ACTION ON CONSUMER PURCHASE OF ORGANIC FOOD PRODUCTS
- VALUE ORIENTATION & MEDIA CONSUMPTION BEHAVIOUR
- VOYEURISTIC, VIRTUOUS, VICARIOUSCTHE CONSUMPTION OF THE PERFORMING ARTS?
- WHEN HYPERREALITY, REALITY, FICTION AND NON-REALITY ARE BROUGHT TOGETHER: A FRAGMENTED VISION OF THE MALL OF AMERICA THROUGH PERSONAL INTERPRETATION