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Proceedings Volume E-02
A COMPARISON OF LINEAR AND NONLINEAR TRANSFORMATIONS OF THE DEPENDENT VARIABLE IN CONJOINT ANALYSIS A STUDY OF CONSUMER IRRITATIONS DURING SHOPPING A THEORETICAL AND EMPIRICAL SUBSTRUCTURE OF CONSUMER MOTIVATION AND BEHAVIOR ADVERTISING LITERACY AND THE SOCIAL SIGNIFICATION OF CULTURAL MEANING AGE DIFFERENCES IN MEMORY FOR NARRATIVE AND EXPOSITORY PRINT ADVERTISEMENTS AN EXPLORATORY INVESTIGATION OF TEENAGERS' ATTITUDES TOWARD ANTI-DRUG APPEALS AN INTRODUCTION TO THE THEORY OF SYMBOLISM OF HABITAT AND ITS IMPLICATION FOR CONSUMER BEHAVIOR AND MARKETING COMMUNICATION ANALYSING FOOD CHOICE FROM A MEANS-END PERSPECTIVE BRAND IMITATION AND THE CONSUMER: AN ETHICAL PERSPECTIVE CHANGING PATTERNS IN THE CONSUMPTION OF ALCOHOLIC BEVERAGES IN EUROPE AND THE UNITED STATES CHILDREN'S PURCHASE REQUESTS AND PARENTAL RESPONSES: RESULTS FROM AN EXPLORATORY STUDY IN DENMARK CONSTELLATIONS, CONFIGURATIONS AND CONSUMPTION: TOWARDS A CONCEPTUALIZATION OF INTERMEDIATE PATTERNS OF JOINT CONSUMPTION CONSUMER KNOWLEDGE AND UNDERSTANDING OF ENVIRONMENTAL SEALS IN THE NETHERLANDS CONTEXT SETTING AND COMPARATIVE PRICE ADVERTISING EFFECTS ON THE ACCEPTABLE PRICE RANGE CURRENT ISSUES IN PERSUASION AND MESSAGE PROCESSING DEMOGRAPHICS, PSYCHOGRAPHICS AND CONSUMER VALUE DIMENSIONS: A STUDY OF CONSUMERS IN A TRADITIONAL ASIAN SOCIETY DETERMINATION OF BRAND-EQUITY FROM A CONSUMER-ORIENTED PERSPECTIVE DEVELOPMENT OF A MEASUREMENT SCALE FOR ANALYSING DESTINATION CHOICE CRITERIA IN THE TOURIST DECISION PROCESS DIALOGUE WITH THE DEPARTED DIMENSIONS OF PERCEIVED INFORMATION QUALITY AND ITS ROLE IN INFORMATION PROCESSING EMOTIONAL ASPECTS OF DECISION BEHAVIOR. A COMPARISON OF EXPLANATION CONCEPTS EVOLUTION OF RETAIL CATEGORIES-AN EXPLANATION FROM CONSUMERS' POINT OF VIEW EXAMINING THE EFFECTIVENESS OF SERVICE GUARANTEES: THE ROLE OF PROCESS, COMPENSATION, AND PRIOR EXPERIENCE FACTORS INFLUENCING CONSUMER INITIATION OF SECONDHAND MARKETS FROM GOODS TO BEAST: CONSUMER INTERPRETATIONS OF ORDER AND EXCESS GLOBAL CULTURE BRAND POSITIONING IN TELEVISION ADVERTISING IN ASIA, EUROPE AND THE US: REAL OR IMAGINED? GROWTH HORMONE IN MILK-PRODUCING COWS: FOR THE CONSUMER, MUCH ADO ABOUT NOTHING...PERHAPS HOW DO THE UNEMPLOYED MAINTAIN THEIR IDENTITY IN A CULTURE OF CONSUMPTION? HUMOUR CUES TO QUALITY INCIDENTAL LEARNING OF PRODUCT INFORMATION: AN EXPLORATORY STUDY INFLUENCE OF CHILDREN ON FAMILY CONSUMER DECISION MAKING INFORMATION CUES AS SIGNALS OF QUALITY INTERPERSONAL AND HEDONIC ASPECTS OF SERVICE ENCOUNTERS INTRODUCTION TO THE SPECIAL SESSION BRITISH INTERPRETATIONS OF CONSUMER BEHAVIOR LAVATER'S PHYSIOGNOMY: A TAXONOMY FOR ENDORSERS IN PRINT ADVERTISEMENTS LUXURY POSSESSIONS AND PRACTICES: AN EMPIRICAL SCALE MATERIALISM: ORIGINS AND IMPLICATIONS FOR PERSONAL WELL-BEING MEASURING CONSUMER RETAIL STORE LOYALTY MEASURING THE DEMAND FOR STATUS GOODS: AN EVALUATION OF MEANS-END CHAINS AND LADDERING MODELLING VOTER SWITCHING BEHAVIOR IN A MULTIPARTY SYSTEM MULTIATTRIBUTE MODEL IN CONSUMER BEHAVIOUR RESEARCH ON THE OUTSIDE LOOKING IN: ADVERTISING EXPERIENCES AMONG YOUNG UNEMPLOYED ADULTS OPTIMUM STIMULATION LEVEL AND RECREATIONAL SHOPPING TENDENCY PATTERNS OF DECISION MAKING INFLUENCE FOR SELECTED PRODUCTS AND SERVICES AMONG HUSBANDS AND WIVES LIVING IN THE CZECH REPUBLIC POPULARITY, PRODUCT RELEVANCE, AND THE EFFECTIVENESS OF CELEBRITY SPOKESPEOPLE PREDICTING PRICE IMPORTANCE AND DEAL PRONENESS PRESENTING PRODUCT IMPROVEMENTS USING VERBAL AND COMPARATIVE COMMUNICATION FORMATS IN PACKAGING PRICE AS A SIGNAL OF QUALITY PRODUCT CONSTRUCT SYSTEMS: A PERSONAL CONSTRUCT PSYCHOLOGY OF MARKET SEGMENTATION PRODUCT IMAGES IN TELEVISION COMEDIES AND DRAMAS RE-EXAMINING AND EXTENDING (IN)CONGRUENCY RESEARCH IN CONSUMER BEHAVIOR REFERENCE GROUP INFLUENCE ON INNOVATION ADOPTION BEHAVIOR: INCORPORATING COMPARATIVE AND NORMATIVE REFERENTS SOCIO-DEMOGRAPHIC, PSYCHO-SOCIAL AND LIFE-STYLE FACTORS AFFECTING CONSUMPTION OF CONVENIENCE FOOD SPECIAL SESSION SUMMARY ASPECTS OF FASHION, AESTHETICS, SYMBOLIC APPEARANCES AND CONSUMER BEHAVIOUR SPECIAL SESSION SUMMARY CONSUMER DECISION MAKING: STRATEGIES FOR MINIMIZING REGRET, ENCOURAGING DECADENCE, AND MAXIMIZING WARM GLOW SPECIAL SESSION SUMMARY CONSUMER POLICY IN EUROPE STATE AND MARKET IN NORDIC CONSUMER POLICY STRUCTURING LATENT CONSUMER NEEDS USING LISREL SUSTAINING THE DECLINE IN SMOKING PREVALENCE: AN EXAMINATION OF THE ATTITUDINAL DIFFERENCE BETWEEN LIGHTER AND HEAVIER SMOKERS THE APPLICATION OF THE THEORY OF PLANNED BEHAVIOUR TO CONSUMER FOOD CHOICE THE COMMUNICATION STRUCTURE OF CONSUMER OPINIONS THE CONSUMER SITUATION AS AN INTERPRETIVE DEVICE THE EFFECTS OF MERE EXPOSURE ON BRAND PREFERENCEBA CONCEPTUAL FRAMEWORK THE IMPACT OF CONFIDENCE ON COUNTRY CUE BIAS THE IMPACT OF PRODUCT AND SITUATIONAL FACTORS ON THE CHOICE OF CONFLICT RESOLUTION STRATEGIES BY CHILDREN IN FAMILY PURCHASE DECISION MAKING THE LINK BETWEEN SOCIAL-ECONOMIC ENVIRONMENT AND CONSUMER BEHAVIOR IN RUSSIA THE PERCEIVED BEHAVIORAL CONTROL CONSTRUCT: TEST OF A TWOBDIMENSIONAL CONCEPTUALIZATION FOR THE CONSUMPTION DOMAIN THE PHYSICALLY DISABLED CONSUMER: SOME PRELIMINARY FINDINGS AND AN AGENDA FOR FUTURE RESEARCH THE PROBLEMS OF CUSTOMER'S NEEDS IN RUSSIA THE RELATIONSHIP BETWEEN PRODUCT CATEGORY, LEVEL OF PRODUCT MEANING, AND PRODUCT AND COMMERCIAL CHARACTERISTICS: A CONTENT ANALYSIS OF TV COMMERCIALS TO GIVE OR NOT TO GIVE: IS THAT THE QUESTION? TWO PEOPLES DIVIDED BY A COMMON LANGUAGE: CONSUMER ALIENATION AMONG BRITISH AND AMERICANS VALUESCOPE: A THREE-DIMENSIONAL VALUE SYSTEM WHY PERCEIVED RISK FAILED TO ACHIEVE MIDDLE RANGE THEORY STATUS: A RETROSPECTIVE RESEARCH NOTE
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