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Proceedings Volume AP-08
"DOUBLE-STANDARD" OR "SENSIBLE POSITIONING": WHAT FACTORS INFLUENCE CONSUMERS’ AUTHENTICITY EVALUATION OF OFF-SHORE MANUFACTURED BRANDS? "IS IT REALLY COMPLICATED?" MOTIVATIONAL DIFFERENCES IN THE EFFECTS OF STRUCTURAL AND OUTCOME COMPLEXITY ON CONSUMERS' WEB SITE AND BRAND EVALUATIONS "TRUST" IN CUSTOMER RELATIONSHIP: ADDRESSING THE IMPEDIMENTS IN RESEARCH “WE TAUGHT THE WORLD NEW WAYS TO DREAM”: THE ROLE OF OPTIMISM DURING FIRST EXPOSURE TO A HEDONIC OR UTILITARIAN RADICAL INNOVATION A COMMUNICATION-BASED BRANDING MODEL FOR BUILDING RETAIL SERVICE BRAND LOYALTY A DYNAMIC STRUCTURAL MODEL OF THE IMPACT OF LOYALTY PROGRAMS ON CUSTOMER BEHAVIOR A RIGHT TO LIFE: REDUCING MATERNAL DEATH AND MORBIDITY IN PAKISTAN ALTERNATIVE LITERACIES IN INDIA AMBIGUITY AVERSION AND THE POWER OF ESTABLISHED BRANDS AN ALTERNATIVE DECISION-MAKING PARADIGM: THE MAINTENANCE OF MENTAL HEALTH AN EXAMINATION OF THE FORMATION OF CONSUMER CSR ASSOCIATION: WHEN CORPORATE SOCIAL RESPONSIBLE INITIATIVES ARE EFFECTIVE ARRANGED TO DISTRACTION: HOW CATEGORIZING PRODUCTS WITH COMPLEMENTS VERSUS SUBSTITUTES ALTERS THE EXPERIENCE OF PRODUCT CHOICE ASYMMETRIC ASSOCIATIONS AND AFFECTIVE EVALUATIONS: INFLUENCES OF POSITIVE AND NEGATIVE AFFECT ASYMMETRIC CONSUMER RESPONSES TO NATIONAL BRAND AND PRIVATE LABEL BRAND SCANDALS ATTENUATING SUSPICION BY REVEALING SELLER SELF-INTEREST: THE ROLE OF CATEGORICAL VERSUS SITUATIONAL ASSOCIATION OF SINISTER ATTRIBUTION BEHIND CLOSED DOORS: GENDERED HOME SPACES IN A GULF ARAB STATE BENEFITS—SATISFACTION—LOYALTY LINKAGES IN RETAIL LOYALTY CARD PROGRAM MODEL: EXPLORING THE ROLES OF PROGRAM TRUST AND PROGRAM COMMITMENT BODILY SENSATIONS AND CONTEXT EFFECTS: THE MODERATING ROLE OF PHYSICAL DISTANCE BRAND FIT, SELECTIVE HYPOTHESIS TESTING, AND EVALUATION OF BRAND EXTENSIONS CELEBRITY ENDORSEMENTS AND BRAND PERSONALITY CHOOSING HEALTHY FOODS: THE CONSUMER BEHAVIORS CO-CREATION AS CONSUMER RESISTANCE AND MARKETER CO-OPTATION COMPLAINING BEHAVIOR: CROSS-CULTURAL OR SITUATIONAL? AN EXPLORATORY STUDY OF THE INDIAN NATIONALS LIVING IN THE UNITED STATES CONCEPT NOTE ON CONDOM SOCIAL MARKETING CONNECTING WITH OTHERS THROUGH SHARED EXPERIENCES: DIFFERING EFFECTS FOR FRIENDS AND STRANGERS CONSPICUOUS CONSUMPTION IN CROSS-NATIONAL CONTEXT: PSYCHOLOGICAL AND BRAND ANTECEDENTS CONSUMER BEHAVIOR AT THE BOTTOM OF THE PYRAMID CONSUMER COMFORT AND ITS ROLE IN RELATIONSHIP MARKETING OUTCOMES: AN EMPIRICAL INVESTIGATION CONSUMER FASHION INNOVATIVENESS ACROSS CULTURES: A TEST OF SCALE RELIABILITY AND MEASUREMENT INVARIANCE CONSUMER INDIA: AN EMERGING PROFILE CONSUMER INNOVATIVENESS AND PRODUCT INNOVATION- A STUDY OF THE RELATIONSHIP IN THE MOBILE TELEPHONY MARKET CONSUMER PERCEPTIONS OF SERVICE QUALITY: A CROSS-NATIONAL ANALYSIS CONSUMER REPRIEVE CONSUMER SEXISM: SCALE DEVELOPMENT AND VALIDATION CONSUMER’S PRFERENCE FOR (DIS)SIMILAR ALTERNATIVES: THE MODERATING ROLE OF PRODUCT FAMILIARITY CONSUMERS PREFERENCES TOWARDS RESTAURANTS: EXAMINING THEIR HOMOGENITY CONSUMERS, CO-CREATORS, HACKERS AND RESISTERS: CONCEPTUALIZING TECHNO-SAVVY RESISTANCE TO BRANDS AND MARKETING CONSUMERS’ INITIAL E-TRUST BUILDING PROCESS: DEVELOPMENT OF AN INTEGRATIVE MODEL AND RESEARCH PROPOSITIONS CONSUMERS’ MOTIVATIONS TO SHOP IN SHOPPING MALLS: A STUDY OF INDIAN SHOPPERS CONSUMERS’ RELUCTANCE TO USE WINDFALL GAINS TO OFFSET OPPORTUNITY LOSSES CONSUMING NATIONHOOD: UNDERSTANDING THE ROLE OF CONSUMPTION IN THE CONSTRUCTION OF INDIAN NATIONHOOD CONSUMPTION RELATIONSHIP: NORMAL - PATHOLOGICAL CONTINUUM CONSUMPTION, INSTITUTIONS AND STRATEGIC AGENCY CONVENIENT OR INTRUSIVE? THE ROLE OF “WHEN” AND “WHERE” IN CONSUMER REACTIONS TO MOBILE ADVERTISING. CREATIVE PROBLEM RESOLUTION STRATEGIES IN ON-LINE PEER-TO-PEER COMMUNITES: A NETNOGRAPHIC EXPLORATION DECODING CONTROVERSIAL CAMPAIGNS: CHINA'S AD LAW AND POLITICAL SYMBOLS DO RETAILERS KNOW HOW CUSTOMERS VALUE BRANDS? DOES CONSUMER EXPERIENCE MATCH EXPECTATIONS? PREDICTING THE INFLUENCE OF PRICE AND COUNTRY OF ORIGIN ON CONSUMER BUYER BEHAVIOR EFFECTS OF CUSTOMER TRUST ON WORD OF MOUTH COMMUNICATION: EXAMINING CUSTOMER-BRAND RELATIONSHIP EFFECTS OF TIE STRENGTH AND TIE VALENCE ON CONSUMER WORD-OF-MOUTH COMMUNICATION AND ALTRUISTIC INTENTIONS EMERGING PROFILE OF ONLINE SHOPPERS IN INDIA: AN EMPIRICAL INVESTIGATION AND IMPLICATIONS ENHANCEMENT OR DILUTION? ASYMMETRIC INFLUENCE OF CHANNEL FIT ON BELIEFS AND EVALUATIONS OF FUNCTIONAL AND SYMBOLIC BRANDS AND STORES ENHANCING STAKEHOLDER ANALYSIS BY INVESTIGATING UNDERLYING FACTORS ENTICING THE EFFECTS OF CONSUMER VALUES ON ACTUAL CHOICES OF FOOD PRODUCTS BY APPLYING THE VALUE ACTIVATION THEORY: CHASING GHOSTS? EXAMINING BETWEEN GROUP DIFFERENCES IN CONSUMER RESEARCH: ARE WE IDENTIFYING FALSE POSITIVES AND FALSE NEGATIVES? EXPLORING IMPULSE BUYING IN SERVICES VS. PRODUCTS – TOWARDS A COMMON CONCEPTUAL FRAMEWORK FACEBOOK: MAKING SOCIAL CONNECTIONS FACTORS RESPONSIBLE FOR THE SMALL AND MEDIUM SCALE INDIAN IT ENTREPRENEUR’S ABILITY TO DELIVER SUPERIOR CUSTOMER VALUE: A CONCEPTUAL FRAMEWORK FRAMING INTERACTS WITH POLITICAL AFFILIATION TO PREDICT ENVIRONMENTALLY-RELEVANT PURCHASE PREFERENCES FROM TOOL TO TRANSFORMATION: CONSUMING TECHNOLOGY TO NEGOTIATE IDENTITY GENDERED DIFFERENCES IN THE TRUST OF E-WORD-OF-MOUTH FROM VIRTUAL REVIEWERS GENERIC ADVERTISING CAMPAIGNS: A GOALS-BASED PERSPECTIVE ON THE EFFECT OF MARKET TRENDS AND SOLICITATION MESSAGES ON VOLUNTARY CONTRIBUTIONS GETTING WHAT THEY DESERVE: THE ROLE OF FAIRNESS IN SCHADENFREUDE FROM ANOTHER’S PRODUCT FAILURE GLOBAL ADVERTISING STANDARDIZATION IN JAPAN AND THE UNITED STATES: A CLOSER EXAMINATION OF HIGH-INVOLVEMENT PRODUCTS. HOW IS SATISFACTION AFFECTED BY SPENDING TIME HAVING FUN VS. SPENDING TIME IN BOREDOM? HOW THE ORDER OF SAMPLED EXPERIENTIAL GOODS AFFECTS CHOICE IDENTIFYING AND MANAGING VALUABLE PROSPECTS IMAGINED NATIONHOOD: ADVERTISING NATIONALISM IN REPUBLICAN SHANGHAI IMAGINING AN INDIAN IDENTITY: AN ETHNOGRAPHY OF MUSLIM INDIAN WOMEN AND MEDIA RECEPTION IMAGINING INDIA: NARRATIVES OF CLASS AND CASTE IN INDIAN ADVERTISING IMPACT OF RETAIL ON THE INDIAN CONSUMER IMPACT OF REWARD PROGRAMS ON CUSTOMER LOYALTY IMPLICATIONS OF THE RELATIONSHIP BETWEEN RETRIEVAL STRENGTH AND STORAGE STRENGTH IN A COMPARATIVE ADVERTISING CONTEXT INCREASING EFFECTIVENESS OF CHARITABLE MAIL SOLICITATIONS USING NEGATIVE EMOTIONS INFORMATION SHARING IN ASYMMETRIC BUYER-SELLER NEGOTIATIONS: AN EXPERIMENTAL STUDY INTERACTION OF BANNER AD AND SPONSORSHIP IN ONLINE ADVERTISING: THE IMPACT ON ATTITUDES AND PURCHASE INTENTION INTIMACY-RELATED MALE CONSUMPTION AND MASCULINE IDENTITY CONSTRUCTION: A CONSUMER POINT OF VIEW INTRODUCING INTERNATIONAL BRANDS IN EMERGING MARKETS LITERACY BY PROXY: INDIA’S “SMALLER” FATHERS AND MOTHERS LIVING DOLLS: HOW AFFINITY GROUPS SUSTAIN CELEBRITY WORSHIP LIVING IN DOUBLE WORLD: HARMONIZING HOMOSEXUALITY AND MASCULINITY THROUGH SYMBOLIC CONSUMPTIONS IN PRIVATE SPACE MAKING MISERY MORE MISERLY: REDUCING THE SAD-SPENDING EFFECT MANAGING BRAND RELATIONSHIPS: SHOULD BOARD-ROOMS LISTEN TO CONSUMERS CHOICES? MOOD BEHAVIOR ON CLUB VACATIONS MORE NEWS IS BAD NEWS? BILINGUALISM AND OVERLOAD IN TIME-CONSTRAINED AND CONSEQUENTIAL DECISION-MAKING SETTINGS NATURALISTIC GROUP INTERVIEWING IN CHINA NAVIGATING THE PUBLISHING PROCESS AT TOP MARKETING JOURNALS: PROCESS AND CONTENT PERSPECTIVES NOSTALGIA FOR A PAST THAT NEVER WAS: MARKETERS AND THE INVENTION OF TRADITION PARENTS’ PERCEPTION OF TEEN’S INFLUENCE ON FAMILY PURCHASE DECISIONS: A STUDY OF CULTURAL ASSIMILATION PARTICIPANTS: PARTICIPANTS: PARTICIPANTS: PARTICIPANTS: PENNIES A DAY TEMPORAL REFRAMING EFFECT IN A DOMAIN OF GAIN PERCEIVED PRICE FAIRNESS: THE ROLE OF OTHER MARKETPLACE PLAYERS PERSONAL ETHICAL VALUES AND CORPORATE ETHICAL VALUES IN MARKETING OF SERVICES: DOES CONGRUENCE MATTER? PERSUASIVE INFLUENCE OF ONLINE WORD OF MOUTH AND PROFESSIONAL REVIEWS PRODUCT “POSITION”-ING: IMPLICATIONS OF VERTICAL AND HORIZONTAL SHELF SPACE PLACEMENT PRODUCT CRISES AND BABYFACES: THE FACE OF A COMPANY AFFECTS CONSUMER JUDGMENTS RED SQUARES AND BLUE CIRCLES: HOW COLOR INFLUENCES PROCESSING OF PRICE INFORMATION RESEARCH PERSPECTIVES ON INDIAN RETAIL LOYALTY PROGRAMS ROLE OF STORE IMAGE IN CONSUMER IMPULSE BUYING BEHAVIOR SELF AFFIRMATION THROUGH THE CHOICE OF HIGH DESIGN SELLER’S FACE AND CONCESSION PATTERNS: INFLUENCE ON BUYER’S PRICE EXPECTATIONS SOCIAL MARKETING – BUILDING A BRIDGE AMONG CONDOM, CONSUMER, AND COMMUNITY SOCIAL VALUE ORIENTATION AS A MORAL INTUITION: DECISION-MAKING IN THE DICTATOR GAME SOCIALLY-EMBEDDED MARKETPLACE LITERACY IN SUBSISTENCE CONTEXTS STRUCTURE & DESIGN OF REWARD PROGRAMS IN INDIA SWITCHING MINDSETS DRAINS SELF-REGULATORY RESOURCES THE COMMODIFICATION OF CULTURE: AN ANALYSIS OF THE SAMOAN HANDICRAFTS MARKET THE COSTS AND BENEFITS OF TEMPTATION IN CONSUMER CHOICE THE DYNAMIC LINK BETWEEN SATISFACTION AND EXPERIENCE: HONEYMOONERS, DISGRUNTLED MIDTERMS, AND THE EXPERIENCED VETERANS THE EFFECT OF CROSS-GROUP CONTACT ON CONSUMER RESPONSE TO ADVERTISEMENTS THE EFFECT OF GENDER AND PRODUCT CATEGORIES ON CONSUMER ONLINE INFORMATION SEARCH THE EFFECT OF MOOD ON ADVERTISEMENTS ATTITUDE AND RECALL--SEPARATING AROUSAL FROM VALENCE THE EFFECTS OF CONCEPTUAL PRIMING ON STIMULUS-BASED CHOICE THE EFFECTS OF INFORMATIONAL AND TRANSFORMATIONAL MOTIVATIONS ON RESPONSES TOWARD CELEBRITY ENDORSEMENTS THE EFFECTS OF WEATHER ON NEGATIVE HEDONIC CONSUMPTION: WHAT THE WEATHER TELLS THE MARKETER. THE EMERGENCE OF INTERNET SHOPPING IN INDIA: IDENTIFICATION OF SHOPPING ORIENTATION-DEFINED SEGMENTS THE IMPACT AND ACCURACY OF BELIEFS RELATING TO IMPRESSIONS CAUSED BY PRODUCTS THE IMPACT OF CULTURE ON PRODUCT EVALUATIONS: A DIALECTICAL PERSPECTIVE THE IMPACT OF MEANINGLESS DIFFERENTIATION ON INACTION INERTIA THE IMPACT OF PARENT BRAND SALIENCE AND EXTENSION INNOVATIVENESS ON RECIPROCAL TRANSFER OF IMAGE AND PERFORMANCE ASSOCIATIONS THE IMPORTANCE OF VALUE CERTAINTY IN ASSESSING MULTIPLE ITEMS SIMULTANEOUSLY THE INCIDENCE OF SCANNER FRAUD AT THE GROCERY CHECKOUT: DOES ANYONE CARE? THE INERTIA OF MOTION THE INFLUENCE OF PUBLIC COMMITMENT ON RESISTANCE TO ATTITUDE CHANGE: AN INVESTIGATION INTO THE PSYCHOLOGICAL PROCESSES. THE MERE FORECASTING EFFECT: HOW FOCUSING ON THE FUTURE INFLUENCES CURRENT ATTITUDES THE MODERATING EFFECT OF LOYALTY ON THE RELATIONSHIP OF SALES PROMOTIONS AND BRAND EQUITY THE NOT-SO-DESPERATE HOUSEWIVES OF INDIA THE RELATIONSHIP BETWEEN CONSUMER GUILT AND PRODUCT CATEGORIES THE ROLE OF ABSTRACT AND CONCRETE MINDSETS ON THE PURCHASE OF ADJACENT PRODUCTS THE ROLE OF ACCULTURATION IN THE BODY IMAGE PERCEPTIONS OF IMMIGRANTS THE ROLE OF DORSOLATERAL PREFRONTAL CORTEX FOR DECISION VALUE COMPUTATIONS: FIRST EVIDENCE FROM TRANSCRANIAL MAGNETIC STIMULATION AND FUNCTIONAL MAGNETIC RESONANCE IMAGING THE ROLE OF EMOTIONS AND RELATIONSHIP QUALITY IN SERVICE FAILURE AND RECOVERY THE ROLE OF GENDER ON TURKISH CONSUMERS' DECISION-MAKING STYLES THE ROLE OF SOCIAL IDENTITY AND INFORMATION IN EXPECTATION FORMATION AND BARGAINING FACILITATION THE SCENTED WINDS OF CHANGE: CONFLICTING NOTIONS OF MODESTY AND VANITY AMONG YOUNG QATARI AND EMIRATI WOMEN THE SOUVENIR PURCHASE DECISION: EFFECTS FROM ONLINE AVAILABILITY THIS DAY IS TO BE SPECIAL: THE ROLE OF EXAGGERATED CONTRAST IN AN INDIAN WEDDING TO BARGAIN OR NOT TO BARGAIN? DETERMINANTS OF CONSUMER INTENTION TO BARGAIN IN THE RETAIL MARKET TO SEEK VARIETY OR CONFORMITY?: THE ROLE OF CULTURE IN INDIVIDUAL’S CHOICE IN A GROUP SETTING UNDERDOG FOR ALL OR NOT? - THE HOMOGENOUS PRICE STRATEGY VS. THE HETEROGENEOUS PRICE STRATEGY UNDERSTANDING AND FACILITATING THE USE OF NUTRITIONAL LABELS BY LOW-LITERATE CONSUMERS UNDERSTANDING COMPUTER-MEDIATED COMMUNICATION USAGE: A PERSPECTIVE FROM MSN SERVICES UNWRAPPING THE GOOD NEWS: PACKAGING PAYS, AND HOW! USING CORPORATE SOCIAL RESPONSIBILITY TO STRENGTHEN EMPLOYEE AND CUSTOMER RELATIONSHIPS WEBSITE INNOVATIVENESS: DEVELOPMENT AND VALIDATION OF THE MEASURE WHEN DOES BEING GOOD IMPLY DOING GOOD? : EXPLORING CONTEXT EFFECTS ON CORPORATE SOCIAL RESPONSIBILITY WHEN GOOD LOOKS KILL: AN EXAMINATION OF CONSUMER RESPONSE TO VISUALLY ATTRACTIVE PRODUCT DESIGN WHEN NUMBERS ARE FRIGHTENING: EFFECTS OF MESSAGE FRAMING ON JUDGMENTS OF RISK AND BEHAVIORAL INTENTIONS WHY ONE CAN'T STOP LOOKING AT THAT TEMPTATION: DYNAMICS OF ATTENTIONAL BIASES IN SELF-CONTROL DILEMMAS WORD-OF-MOUTH AND CONSUMER CHOICE BEHAVIOR: MORE ON MESSAGE AND DISPATCHER EFFECTS WORLDS APART: COLLECTING PRIMARY DATA ON AIDS FROM SEMI-LITERATE INDIAN TRUCKERS SPEAKING DIFFERENT LANGUAGES WORMING INTO APPLE’S CORE: DEVOTION AND IMPATIENCE AMONG IPHONE INNOVATORS WOULD KIRANAS IN URBAN INDIA SURVIVE THE MODERN TRADE ONSLAUGHT?AN INSIGHT FROM EFFICIENCY PERSPECTIVE
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