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Proceedings Volume AP-06
A CROSS-CULTURAL STUDY OF THE PERSUASIVE EFFECTS OF SEXUAL AND FEAR APPEALING MESSAGES: A COMPARISON BETWEEN FRANCE, DENMARK, THAILAND AND MEXICO
A FOCUSED CONVERSATION MODEL IN CONSUMER RESEARCH: THE INCORPORATION OF GROUP FACILITATION PARADIGM IN IN-DEPTH INTERVIEWS
A POST-MATERIAL PERSPECTIVE: THE INFLUENCE OF FINANCIAL DETACHMENT ON CONSUMERS’ HAPPINESS
A SIMULTANEOUS APPROACH TO CONSTRAINED MULTIPLE CORRESPONDENCE ANALYSIS AND CLUSTER ANALYSIS FOR MARKET SEGMENTATION
A STRUCTURAL ANALYSIS OF VALUE ORIENTATIONS, PRICE PERCEPTIONS, AND MALL SHOPPING BEHAVIORS: A CROSS-CULTURAL STUDY OF AMERICAN AND KOREAN CONSUMERS
A STUDY OF STRESS AND CHANGES IN CONSUMER BEHAVIOR
AN ANALYSIS OF DETERMINANTS OF CONSUMER’S RECYCLING BEHAVIOR
AN EMPIRICAL EXAMINATION ON EXTERNAL CONSUMER INFORMATION SEARCH ON THE INTERNET
ANCHORING AND ADJUSTMENT IN NON-LINEAR PRICING
ANTECEDENTS OF ABRAND LOYALTY@ IN 401(K) PLANS AS CLUES TO PURCHASE CRITERIA FOR RETIREMENT INVESTMENTS
ASSESSING CONSPICUOUS CONSUMPTION BEHAVIOR IN A MULTICULTURAL SOCIETY: A MEDIATION APPROACH OF ACCULTURATION DIMENSIONS ON CHINESE ETHNIC IDENTIFICATION
ASYMMETRIC CONSUMER LEARNING AND INVENTORY COMPETITION
BRAND PERSONALITY, SELF-CONGRUITY AND THE CONSUMER-BRAND RELATIONSHIP
BRAND SWITCHING IN CLOTHING AS A MANIFESTATION OF VARIETY-SEEKING BEHAVIOR
BRANDING OF JAPANESE ORGANIC SUPERMARKET AND THE CHARACTERISTICS OF CONSUMER BEHAVIOR IN ITS USER SEGMENTS
BUSINESS GIFT GIVING IN VIETNAM WITHIN AND BETWEEN ORGANIZATIONS
BUY NOTHING DAY: RESISTANCE TO CONSUMPTION IN THE AGE OF DIGITAL INFORMATION
CAN WE IDENTIFY THE RESEARCH HYPOTHESIS WITH THE ALTERNATIVE HYPOTHESIS?
CAPTURING MOMENT OF CONSUMPTION WITH SMARTPHONE: CASE STUDY FROM ACAPTURING MEAL AND SNACK CONSUMPTION SCENES AMONG JAPANESE FEMALE UNIVERSITY STUDENTS@
CHRISTMAS IN JAPAN: A GLOBAL AND LOCAL CONSUMPTION HOLIDAY (20-MINUTE VIDEO)
CONGRUENCE BETWEEN BRAND PERSONALITY AND SELF-IMAGE, AND THE MEDIATING ROLES OF SATISFACTION AND CONSUMER-BRAND RELATIONSHIP ON BRAND LOYALTY
CONSUMER CONFUSION OF PERCENT DIFFERENCES: WHEN LESS IS MORE AND MORE IS LESS
CONSUMER ETHNOCENTRISM PORTRAYED IN THE ADVERTISINGS AND MEANINGS ACTUALIZED BY CONSUMERS: A CASE OF TURKEY
CONSUMPTION AND THE AMODERN WOMAN@ IN CHINA: A CONCEPTUAL FRAMEWORK
CREATING VALUE FOR ONLINE SHOPPERS: IMPLICATIONS FOR SATISFACTION AND LOYALTY
CUSTOMER RETENTION ONLINE: THE INFLUENCE OF SWITCHING BARRIERS
DEVELOPING A PRODUCT RECOMMENDATION MODEL USING SPATIAL STATISTICS AND JOINT SPACE MAPPING
DEVELOPING A SCALE FOR MEASURING BRAND RELATIONSHIP QUALITY
DO CO-BRANDING PRODUCTS INCREASE CONSUMERS’ PURCHASE BEHAVIORS IN TAIWAN?
DOES COMPETITION MATTER IN THE EVALUATION OF BRAND EXTENSIONS?
EFFECTS OF 3-D VISUALIZATION ON PERSUASION IN ONLINE SHOPPING SITES: A MODERATING ROLE OF PRODUCT KNOWLEDGE
EFFECTS OF GLOBAL CULTURAL POSITIONING ADVERTISEMENTS
EFFECTS OF SECONDARY ASSOCIATIONS ON BRAND VALUE: A STUDY OF THE RELATIONSHIP BETWEEN CORPORATE IMAGE AND CONSUMERS’ WILLINGNESS TO PAY
EFFECTS OF SERVICE QUALITY ON CUSTOMER RETENTION AND WORD-OF-MOUTH IN A RETAIL SETTING: COMPARATIVE STUDY OF DIFFERENT SCALES
EXPLORING REPEAT EXPOSURE EFFECTS OF INTERNET ADVERTISING
EXTERNAL SEARCH, CONTENT CREDIBILITY AND INTRINSIC GRATIFIERS INFLUENCING ATTITUDE TOWARD WIRELESS ADS
FACTORS OF HOUSEHOLD RECYCLING AND WASTE REDUCTION BEHAVIOR
FEELING HAPPIER WHEN PAYING MORE: THE ROLE OF PROMOTIONAL FRAMING OF PRICES AND COUNTERFACTUAL THINKING IN CONSUMER AFFECT
FORM VS. FUNCTION: EMOTIONAL AND BEHAVIORAL CONSEQUENCES OF HEDONIC VS. FUNCTIONAL TRADEOFFS
GENDER DIFFERENCES IN PROCESSING COMPARATIVE ADVERTISING IN A COMPETITIVE CONTEXT-EVIDENCE FOR DIFFERENTIAL STRATEGIES
GENDER DIFFERENCES IN UNREALISTIC OPTIMISM ABOUT MARRIAGE AND DIVORCE: ARE MEN MORE OPTIMISTIC AND WOMEN MORE REALISTIC?
GOAL-DIRECTED BEHAVIOR, EMOTION, AND SOCIAL IDENTITY IN CONSUMER RESEARCH
HABIT AS A KEY PREDICTOR OF INTERNET EMAIL BEHAVIOR
HOW TO GENERATE AFFECTIVE REACTIONS THROUGH SOCIAL AND SPATIAL IMMERSION ON A MERCHANT WEBSITE : PROPOSAL OF AN INTEGRATIVE MODEL
HOW WELL DOES BRAND PERSONALITY PREDICT BRAND CHOICE? A MEASUREMENT SCALE AND ANALYSIS USING BINARY REGRESSION MODELS
IDENTIFYING SUCCESS FACTORS OF MOBILE MARKETING
IMPACT OF SELF-CONSTRUAL AND CONSUMER SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE ON CONSUMER ASSERTIVENESS/AGGRESSIVENESS: CROSS-NATIONAL INVESTIGATION USING THAI AND U.S. SAMPLES
INFORMATION TECHNOLOGY AND THE SALES FUNCTION
INNOVATIVENESS AND MOBILE PHONE REPLACEMENT: AN EMPIRICAL STUDY IN TAIWAN
INTERNET-ENABLED KNOWLEDGE ACQUISITION AND POWER IN FAMILY DECISIONS
KILL TWO BIRDS WITH ONE SOAP: THE MULTIFINALITY PURSUIT AND THE NEED FOR CLOSURE
KOREAN-STANDARD SERVICE QUALITY INDEX: DEVELOPMENT AND APPLICATION
LATENT GROWTH CURVE MODELING OF THE RELATIONSHIPS AMONG REVENUE, LOYALTY, AND CUSTOMER SATISFACTION BY GENERALIZED STRUCTURED COMPONENT ANALYSIS (GSCA)
LONG-TERM ADVERTISING EFFECTS AND OPTIMAL BUDGETING
MADE FOR A MAN OR A WOMAN? AN EXPLORATORY COMPARISON OF VIRGINIA SLIMS ADVERTISING IN THE UNITED STATES AND KOREA
MEASURING STATUS ORIENTATIONS: SCALE DEVELOPMENT AND VALIDATION IN THE CONTEXT OF A TRANSITIONAL ECONOMY
NET GENERATION: THE GROWING DOMINANT CONSUMER GROUP IN NETWORK SOCIETY
PERCEIVED RISK AND RISK-REDUCTION STRATEGIES FOR HIGH-TECHNOLOGY SERVICES
PERSONAL VALUE (LOV) AND CONSUMERS’ ACCEPTANCE OF WEB MARKETING FACILITIES (AWMF)BTHE CASE OF CONSUMERS IN MACAUBTHE SPECIAL ADMINISTRATIVE REGION OF CHINA
PERSONALITY AND PERSONAL VALUES IN TRAVEL DESTINATION PREFERENCE
PROMPTING ELABORATION BY RESTRICTING CHOICE
RELIGIOSITY AND BRAND COMMITMENT: A MULTICULTURAL PERSPECTIVE
RETAIN THE MEANING, THE SOUND, OR BOTH? EFFECTIVENESS OF BRAND-NAME TRANSLATIONS IN A CHINESE-ENGLISH BILINGUAL CONTEXT
RITUAL ASPECTS OF SPORTS CONSUMPTION: HOW DO SPORTS FANS BECOME RITUALIZED?
SATISFACTION PROCESSES: ANTECEDENTS AND CONSEQUENCES OF DIFFERENTIAL JUDGMENT INPUT
SELF-INDULGENCE OR LOSS OF SELF-CONTROL? OR, IS IT A BIT OF BOTH? INVESTIGATING CROSS-CULTURAL ASPECTS OF IMPULSE BUYING BEHAVIOR
SERVICE QUALITY AT HOSPITALS
SERVICE QUALITY IN THE PUBLIC SECTOR: SEOUL SERVICE INDEX
SPECIAL SESSION SUMMARY LESSONS FROM OUTSTANDING COMPANIES
STAGES IN THE DEVELOPMENT OF CONSUMERS’ TRUST FOR SERVICE PROVIDERS
THE EFFECT OF COMPATIBILITY BETWEEN BENEFIT AND PAYMENT PATTERNS IN EVALUATING FINANCING DECISIONS: A TEST OF THE ALIGNMENT HYPOTHESIS
THE EFFECT OF CONSUMER LITERACY ON PRODUCT CHOICE
THE EFFECT OF INTERNET SERVICE QUALITY ON INTERNET STORE LOYALTY: MEDIATING ROLE OF INTERNET STORE SATISFACTION AND INTERNET STORE IMAGE
THE EFFECT OF SCARCITY MESSAGE ON CONSUMER’S PURCHASE INTENTION IN THE INTERNET SHOPPING MALL
THE EFFECTIVENESS OF JOINT VENTURE AND LOCAL LIFESTYLE MAGAZINES IN CHINA
THE EFFECTS OF TYPICALITY OF PRODUCT TYPE ON SCHEMA CHANGE
THE FOREIGN MODEL EFFECT AND ITS INTERACTION WITH PRODUCT TYPE IN CATALOG HOME SHOPPING: MODERATING ROLE OF ETHNIC IDENTIFICATION
THE IMPACT OF CONSUMERS’ PERCEPTIONS OF RELATIONSHIP QUALITY ON KEY RELATIONAL CONSTRUCTS
THE IMPACT OF INCONSISTENT WORD OF MOUTH ON BRAND ATTITUDE
THE INFLUENCE OF POSTPURCHASE CONSUMER AFFECTS ON REPURCHASE INTENTIONS
THE INFLUENCES OF THE BRAND PERSONALITY ON BRAND ATTACHMENT AND BRAND LOYALTY: CENTERED ON THE DIFFERENCES BETWEEN THE BRAND COMMUNITY MEMBERS AND NON-MEMBERS
THE INFLUENCES OF THE CONSUMER-BRAND RELATIONSHIP ON THE EVALUATIONS OF EXTENDED BRANDS
THE RELATIONSHIP BETWEEN INTERNAL REFERENCE PRICE AND THREE ASPECTS OF DEALING PATTERNS: FREQUENCY, DEPTH, AND DEPTH VARIATION
THE ROLE OF CULTURAL ORIENTATION IN BARGAINING UNDER INCOMPLETE INFORMATION: DIFFERENCES IN CAUSAL ATTRIBUTIONS
THE ROLE OF INNATE CONSUMER INNOVATIVENESS IN NEW PRODUCT AND SERVICE ADOPTION BEHAVIOR: A LONGITUDINAL REEXAMINATION AND EMPIRICAL EXTENSION
THE ROLE OF SWITCHING COSTS IN TECHNOLOGY COMMITMENT: THE CASE OF HIGH TECHNOLOGY MARKET
TRUE VALUE OF BRAND LOYALTY
UNDERSTANDING CONSUMER CONFUSION ON BRAND ORIGIN IN A GLOBALIZING WORLD
UNDERSTANDING THE SEEDS OF GROWTH: TECHNOLOGICAL EVOLUTION AND PRODUCT INNOVATION
UNRAVELING CROSS-CULTURAL DIFFERENCES: EFFECTS OF OBSERVABILITY, SELF MONITORING AND DESIRE FOR UNIQUE CONSUMER PRODUCTS ON TENDENCY TO SEEK VARIETY
WHY FUNCTIONAL SPECIALISTS SHOULD BE ENCOURAGED TO USE THE INTERNET: THE CHANGING PATTERN OF INFLUENCE IN BUYING CENTERS
© 2023 Association for Consumer Research
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