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Proceedings Volume AP-06
A CROSS-CULTURAL STUDY OF THE PERSUASIVE EFFECTS OF SEXUAL AND FEAR APPEALING MESSAGES: A COMPARISON BETWEEN FRANCE, DENMARK, THAILAND AND MEXICO A FOCUSED CONVERSATION MODEL IN CONSUMER RESEARCH: THE INCORPORATION OF GROUP FACILITATION PARADIGM IN IN-DEPTH INTERVIEWS A POST-MATERIAL PERSPECTIVE: THE INFLUENCE OF FINANCIAL DETACHMENT ON CONSUMERS’ HAPPINESS A SIMULTANEOUS APPROACH TO CONSTRAINED MULTIPLE CORRESPONDENCE ANALYSIS AND CLUSTER ANALYSIS FOR MARKET SEGMENTATION A STRUCTURAL ANALYSIS OF VALUE ORIENTATIONS, PRICE PERCEPTIONS, AND MALL SHOPPING BEHAVIORS: A CROSS-CULTURAL STUDY OF AMERICAN AND KOREAN CONSUMERS A STUDY OF STRESS AND CHANGES IN CONSUMER BEHAVIOR AN ANALYSIS OF DETERMINANTS OF CONSUMER’S RECYCLING BEHAVIOR AN EMPIRICAL EXAMINATION ON EXTERNAL CONSUMER INFORMATION SEARCH ON THE INTERNET ANCHORING AND ADJUSTMENT IN NON-LINEAR PRICING ANTECEDENTS OF ABRAND LOYALTY@ IN 401(K) PLANS AS CLUES TO PURCHASE CRITERIA FOR RETIREMENT INVESTMENTS ASSESSING CONSPICUOUS CONSUMPTION BEHAVIOR IN A MULTICULTURAL SOCIETY: A MEDIATION APPROACH OF ACCULTURATION DIMENSIONS ON CHINESE ETHNIC IDENTIFICATION ASYMMETRIC CONSUMER LEARNING AND INVENTORY COMPETITION BRAND PERSONALITY, SELF-CONGRUITY AND THE CONSUMER-BRAND RELATIONSHIP BRAND SWITCHING IN CLOTHING AS A MANIFESTATION OF VARIETY-SEEKING BEHAVIOR BRANDING OF JAPANESE ORGANIC SUPERMARKET AND THE CHARACTERISTICS OF CONSUMER BEHAVIOR IN ITS USER SEGMENTS BUSINESS GIFT GIVING IN VIETNAM WITHIN AND BETWEEN ORGANIZATIONS BUY NOTHING DAY: RESISTANCE TO CONSUMPTION IN THE AGE OF DIGITAL INFORMATION CAN WE IDENTIFY THE RESEARCH HYPOTHESIS WITH THE ALTERNATIVE HYPOTHESIS? CAPTURING MOMENT OF CONSUMPTION WITH SMARTPHONE: CASE STUDY FROM ACAPTURING MEAL AND SNACK CONSUMPTION SCENES AMONG JAPANESE FEMALE UNIVERSITY STUDENTS@ CHRISTMAS IN JAPAN: A GLOBAL AND LOCAL CONSUMPTION HOLIDAY (20-MINUTE VIDEO) CONGRUENCE BETWEEN BRAND PERSONALITY AND SELF-IMAGE, AND THE MEDIATING ROLES OF SATISFACTION AND CONSUMER-BRAND RELATIONSHIP ON BRAND LOYALTY CONSUMER CONFUSION OF PERCENT DIFFERENCES: WHEN LESS IS MORE AND MORE IS LESS CONSUMER ETHNOCENTRISM PORTRAYED IN THE ADVERTISINGS AND MEANINGS ACTUALIZED BY CONSUMERS: A CASE OF TURKEY CONSUMPTION AND THE AMODERN WOMAN@ IN CHINA: A CONCEPTUAL FRAMEWORK CREATING VALUE FOR ONLINE SHOPPERS: IMPLICATIONS FOR SATISFACTION AND LOYALTY CUSTOMER RETENTION ONLINE: THE INFLUENCE OF SWITCHING BARRIERS DEVELOPING A PRODUCT RECOMMENDATION MODEL USING SPATIAL STATISTICS AND JOINT SPACE MAPPING DEVELOPING A SCALE FOR MEASURING BRAND RELATIONSHIP QUALITY DO CO-BRANDING PRODUCTS INCREASE CONSUMERS’ PURCHASE BEHAVIORS IN TAIWAN? DOES COMPETITION MATTER IN THE EVALUATION OF BRAND EXTENSIONS? EFFECTS OF 3-D VISUALIZATION ON PERSUASION IN ONLINE SHOPPING SITES: A MODERATING ROLE OF PRODUCT KNOWLEDGE EFFECTS OF GLOBAL CULTURAL POSITIONING ADVERTISEMENTS EFFECTS OF SECONDARY ASSOCIATIONS ON BRAND VALUE: A STUDY OF THE RELATIONSHIP BETWEEN CORPORATE IMAGE AND CONSUMERS’ WILLINGNESS TO PAY EFFECTS OF SERVICE QUALITY ON CUSTOMER RETENTION AND WORD-OF-MOUTH IN A RETAIL SETTING: COMPARATIVE STUDY OF DIFFERENT SCALES EXPLORING REPEAT EXPOSURE EFFECTS OF INTERNET ADVERTISING EXTERNAL SEARCH, CONTENT CREDIBILITY AND INTRINSIC GRATIFIERS INFLUENCING ATTITUDE TOWARD WIRELESS ADS FACTORS OF HOUSEHOLD RECYCLING AND WASTE REDUCTION BEHAVIOR FEELING HAPPIER WHEN PAYING MORE: THE ROLE OF PROMOTIONAL FRAMING OF PRICES AND COUNTERFACTUAL THINKING IN CONSUMER AFFECT FORM VS. FUNCTION: EMOTIONAL AND BEHAVIORAL CONSEQUENCES OF HEDONIC VS. FUNCTIONAL TRADEOFFS GENDER DIFFERENCES IN PROCESSING COMPARATIVE ADVERTISING IN A COMPETITIVE CONTEXT-EVIDENCE FOR DIFFERENTIAL STRATEGIES GENDER DIFFERENCES IN UNREALISTIC OPTIMISM ABOUT MARRIAGE AND DIVORCE: ARE MEN MORE OPTIMISTIC AND WOMEN MORE REALISTIC? GOAL-DIRECTED BEHAVIOR, EMOTION, AND SOCIAL IDENTITY IN CONSUMER RESEARCH HABIT AS A KEY PREDICTOR OF INTERNET EMAIL BEHAVIOR HOW TO GENERATE AFFECTIVE REACTIONS THROUGH SOCIAL AND SPATIAL IMMERSION ON A MERCHANT WEBSITE : PROPOSAL OF AN INTEGRATIVE MODEL HOW WELL DOES BRAND PERSONALITY PREDICT BRAND CHOICE? A MEASUREMENT SCALE AND ANALYSIS USING BINARY REGRESSION MODELS IDENTIFYING SUCCESS FACTORS OF MOBILE MARKETING IMPACT OF SELF-CONSTRUAL AND CONSUMER SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE ON CONSUMER ASSERTIVENESS/AGGRESSIVENESS: CROSS-NATIONAL INVESTIGATION USING THAI AND U.S. SAMPLES INFORMATION TECHNOLOGY AND THE SALES FUNCTION INNOVATIVENESS AND MOBILE PHONE REPLACEMENT: AN EMPIRICAL STUDY IN TAIWAN INTERNET-ENABLED KNOWLEDGE ACQUISITION AND POWER IN FAMILY DECISIONS KILL TWO BIRDS WITH ONE SOAP: THE MULTIFINALITY PURSUIT AND THE NEED FOR CLOSURE KOREAN-STANDARD SERVICE QUALITY INDEX: DEVELOPMENT AND APPLICATION LATENT GROWTH CURVE MODELING OF THE RELATIONSHIPS AMONG REVENUE, LOYALTY, AND CUSTOMER SATISFACTION BY GENERALIZED STRUCTURED COMPONENT ANALYSIS (GSCA) LONG-TERM ADVERTISING EFFECTS AND OPTIMAL BUDGETING MADE FOR A MAN OR A WOMAN? AN EXPLORATORY COMPARISON OF VIRGINIA SLIMS ADVERTISING IN THE UNITED STATES AND KOREA MEASURING STATUS ORIENTATIONS: SCALE DEVELOPMENT AND VALIDATION IN THE CONTEXT OF A TRANSITIONAL ECONOMY NET GENERATION: THE GROWING DOMINANT CONSUMER GROUP IN NETWORK SOCIETY PERCEIVED RISK AND RISK-REDUCTION STRATEGIES FOR HIGH-TECHNOLOGY SERVICES PERSONAL VALUE (LOV) AND CONSUMERS’ ACCEPTANCE OF WEB MARKETING FACILITIES (AWMF)BTHE CASE OF CONSUMERS IN MACAUBTHE SPECIAL ADMINISTRATIVE REGION OF CHINA PERSONALITY AND PERSONAL VALUES IN TRAVEL DESTINATION PREFERENCE PROMPTING ELABORATION BY RESTRICTING CHOICE RELIGIOSITY AND BRAND COMMITMENT: A MULTICULTURAL PERSPECTIVE RETAIN THE MEANING, THE SOUND, OR BOTH? EFFECTIVENESS OF BRAND-NAME TRANSLATIONS IN A CHINESE-ENGLISH BILINGUAL CONTEXT RITUAL ASPECTS OF SPORTS CONSUMPTION: HOW DO SPORTS FANS BECOME RITUALIZED? SATISFACTION PROCESSES: ANTECEDENTS AND CONSEQUENCES OF DIFFERENTIAL JUDGMENT INPUT SELF-INDULGENCE OR LOSS OF SELF-CONTROL? OR, IS IT A BIT OF BOTH? INVESTIGATING CROSS-CULTURAL ASPECTS OF IMPULSE BUYING BEHAVIOR SERVICE QUALITY AT HOSPITALS SERVICE QUALITY IN THE PUBLIC SECTOR: SEOUL SERVICE INDEX SPECIAL SESSION SUMMARY LESSONS FROM OUTSTANDING COMPANIES STAGES IN THE DEVELOPMENT OF CONSUMERS’ TRUST FOR SERVICE PROVIDERS THE EFFECT OF COMPATIBILITY BETWEEN BENEFIT AND PAYMENT PATTERNS IN EVALUATING FINANCING DECISIONS: A TEST OF THE ALIGNMENT HYPOTHESIS THE EFFECT OF CONSUMER LITERACY ON PRODUCT CHOICE THE EFFECT OF INTERNET SERVICE QUALITY ON INTERNET STORE LOYALTY: MEDIATING ROLE OF INTERNET STORE SATISFACTION AND INTERNET STORE IMAGE THE EFFECT OF SCARCITY MESSAGE ON CONSUMER’S PURCHASE INTENTION IN THE INTERNET SHOPPING MALL THE EFFECTIVENESS OF JOINT VENTURE AND LOCAL LIFESTYLE MAGAZINES IN CHINA THE EFFECTS OF TYPICALITY OF PRODUCT TYPE ON SCHEMA CHANGE THE FOREIGN MODEL EFFECT AND ITS INTERACTION WITH PRODUCT TYPE IN CATALOG HOME SHOPPING: MODERATING ROLE OF ETHNIC IDENTIFICATION THE IMPACT OF CONSUMERS’ PERCEPTIONS OF RELATIONSHIP QUALITY ON KEY RELATIONAL CONSTRUCTS THE IMPACT OF INCONSISTENT WORD OF MOUTH ON BRAND ATTITUDE THE INFLUENCE OF POSTPURCHASE CONSUMER AFFECTS ON REPURCHASE INTENTIONS THE INFLUENCES OF THE BRAND PERSONALITY ON BRAND ATTACHMENT AND BRAND LOYALTY: CENTERED ON THE DIFFERENCES BETWEEN THE BRAND COMMUNITY MEMBERS AND NON-MEMBERS THE INFLUENCES OF THE CONSUMER-BRAND RELATIONSHIP ON THE EVALUATIONS OF EXTENDED BRANDS THE RELATIONSHIP BETWEEN INTERNAL REFERENCE PRICE AND THREE ASPECTS OF DEALING PATTERNS: FREQUENCY, DEPTH, AND DEPTH VARIATION THE ROLE OF CULTURAL ORIENTATION IN BARGAINING UNDER INCOMPLETE INFORMATION: DIFFERENCES IN CAUSAL ATTRIBUTIONS THE ROLE OF INNATE CONSUMER INNOVATIVENESS IN NEW PRODUCT AND SERVICE ADOPTION BEHAVIOR: A LONGITUDINAL REEXAMINATION AND EMPIRICAL EXTENSION THE ROLE OF SWITCHING COSTS IN TECHNOLOGY COMMITMENT: THE CASE OF HIGH TECHNOLOGY MARKET TRUE VALUE OF BRAND LOYALTY UNDERSTANDING CONSUMER CONFUSION ON BRAND ORIGIN IN A GLOBALIZING WORLD UNDERSTANDING THE SEEDS OF GROWTH: TECHNOLOGICAL EVOLUTION AND PRODUCT INNOVATION UNRAVELING CROSS-CULTURAL DIFFERENCES: EFFECTS OF OBSERVABILITY, SELF MONITORING AND DESIRE FOR UNIQUE CONSUMER PRODUCTS ON TENDENCY TO SEEK VARIETY WHY FUNCTIONAL SPECIALISTS SHOULD BE ENCOURAGED TO USE THE INTERNET: THE CHANGING PATTERN OF INFLUENCE IN BUYING CENTERS
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