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Proceedings Volume AP-05
A CASE FOR REPLICATION: FITTING PRODUCT VARIANTS DATA TO THE DIRICHLET MODEL A CONTENT ANALYSIS OF ENVIRONMENTAL ADVERTISING: STUDIES OF JAPANESE, THAI, CHINESE AND AMERICAN ADVERTISEMENTS A CRITICAL ASSESSMENT OF SERVQUAL’S APPLICABILITY IN THE BANKING CONTEXT OF CHINA A DYNAMIC CHOICE PROCESS: HOW CHOICES GENERATE BIASED MEMORY THAT INFLUENCES FUTURE CHOICES A DYNAMIC RELATIONSHIP APPROACH AND COMPLEX EXCHANGE STUDY WITHIN SERVICE ACTIVITIES A MARKET SEGMENTATION APPROACH BASED ON LIFE EVENTS A META-ANALYSIS OF THE RELATIONSHIPS BETWEEN HAPPINESS, MATERIALISM AND SPIRITUALITY IN THE U.S. AND SINGAPORE A NEW INTELLIGENT TOUR SYSTEM BASED ON WEB MINING TECHNIQUE A STOCK-PRICE-CONCERNED MESSAGES ANALYSIS SYSTEM ON THE DATA MINING TECHNIQUE ADOPTING TECHNOLOGICAL INNOVATIONS WHEN NEW INTRODUCTIONS ARE EXPECTED: THE MEDIATING ROLE OF ANTICIPATED REGRET AFIGHTING CULTURE@ - MOBILE PHONE CONSUMPTION PRACTICES AS MEANS OF CONSUMER RESISTANCE AMERICAN BRAND NAMES AND CHINESE CONSUMERS: A RELATIONSHIP MODEL AN EXPLORATION OF THE RELATIONSHIPS BETWEEN INNATE INNOVATIVENESS AND DOMAIN SPECIFIC INNOVATIVENESS AN EXPLORATORY INVESTIGATION INTO IMPULSE BUYING BEHAVIOR IN A TRANSITIONAL ECONOMY: A STUDY OF URBAN CONSUMERS IN VIETNAM AN INTEGRATIVE MODEL ON THE ANTECEDENTS OF BUYER DECISION-MAKING UNCERTAINTY IN ORGANIZATIONAL PURCHASING ANTECEDENTS AND CONSEQUENCES OF MORAL TIES IN CLOSE MARKETING RELATIONSHIPS ASSESSING CUSTOMER SATISFACTION WITH NON-PROFIT ORGANIZATIONS: EVIDENCE FROM HIGHER EDUCATION ASSIMILATION AND CONTRAST EFFECTS ON CONSUMERS= CHOICES AUSTRALIA, ALCOHOL AND THE ABORIGINE: ALCOHOL CONSUMPTION DIFFERENCES BETWEEN NON-INDIGENOUS AND INDIGENOUS AUSTRALIANS AUSTRALIANS AND THEIR LEISURE TIME BEHAVIORAL ACCULTURATION AMONG KOREAN AMERICANS BEYOND INFORMATION SEARCH: BROWSING AS CONSUMER INFORMATION ACQUISITION BRAND PERSONALITY: HOW WELL DOES A HUMAN PERSONALITY SCALE APPLY TO BRANDS? CAPTURING THE IMAGE OF SECOND-HAND STORES: INVESTIGATING THE UNDERLYING IMAGE DIMENSIONS CHILDREN’S INFLUENCE ON FAMILY PURCHASE BEHAVIOR: THE ROLE OF FAMILY STRUCTURE CHINESE CONSUMERS’ ATTITUDES TOWARDS OFFENSIVE ADVERTISING: A CHALLENGE FOR INTERNATIONAL MARKETERS COGNITIVE DISSONANCE AND SUSTAINABLE CONSUMPTION COMPENSATION STRUCTURE IN THE CHINESE TRAVEL SERVICES INDUSTRY: PROBLEMS AND SOLUTIONS COMPULSIVE BEHAVIOR: A FRAMEWORK FOR IDENTIFYING CHILDREN AT RISK CONSUMER BELIEFS AND ATTITUDES TOWARD MARKETING: AN EMERGING MARKET PERSPECTIVE CONSUMER CAUSAL REASONING ON PRODUCT FAILURE CONSUMER EVALUATIONS OF BRAND EXTENSIONS: EMPIRICAL EVIDENCE FROM CHINA CONSUMER PERCEPTIONS OF VALUE: A MULTI-ITEM SCALE FOR ITS MEASUREMENT CONSUMER PURCHASE BEHAVIOR AS INFLUENCED BY ONLINE RETAILERS’ PROVISION OF CUSTOMER SERVICES: THE CASE OF UNOBSERVABLE CUSTOMER SERVICE QUALITY CONSUMER RESPONSE TO VOLUME DISPLAY: PRODUCT ATTITUDE, PRICE EVALUATION, AND PURCHASE INTENTION CONSUMER SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE AND IDENTITY: AN EXAMINATION OF THE UNDERLYING RELATIONSHIPS IN KOREA CONSUMER VANITY: A CROSS-CULTURAL STUDY IN THE U.S. AND CHINA CONSUMERS’ VIEWS OF UNIVERSITY PROMOTION CAMPAIGNBEVIDENCE FROM MALAYSIA, SINGAPORE AND HONG KONG COUNTRY OF ORIGIN EFFECTS ON EXPECTATION OF SERVICE QUALITY FOR LIFE INSURANCE AMONG THAI CONSUMERS CULTURAL PSYCHOLOGY AND ITS SIGNIFICANCE TO CONSUMER RESEARCH DIMENSIONS OF CREDIBILITY IN MARKETING COMMUNICATION DISTRIBUTIONAL PATTERNS OF CONSUMER EXPENDITURE TESTED IN TWO CULTURES: HOW MEN AND WOMEN EXPECT FROM EACH OTHER DOES LANGUAGE MATTER? A STUDY OF BILINGUALS’ RESPONSES TO QUESTIONNAIRES FRAMED BY LANGUAGE DRIFTING AWAY FROM THE CONSUMPTION SPIRAL: TRAIT ASPECTS OF VOLUNTARY SIMPLICITY EXPECTATION DISCONFIRMATION AS A MODERATOR OF BRAND EXTENSION EVALUATION EXPLORING ONLINE BUYING AND ONLINE TRUST IN CHINA EXPLORING THE SOURCES OF SELF-EFFICACY IN CONSUMER BEHAVIOR FEAR APPEALS IN ANTI-TOBACCO CAMPAIGNS: CULTURAL CONSIDERATIONS, THE ROLE OF FEAR, PROPOSAL FOR AN ACTION PLAN GENDER AND IDENTITY PLAY ON THE NET-RAISING MEN FOR FUN? IMPACT OF PLAYGROUND COMMUNICATION ON ENVIRONMENTAL FRIENDLINESS: AN EXPLORATORY STUDY IMPLICIT EXPECTED UTILITY THEORY FOR DECISION MAKING AND CHOICE IN SEARCH OF A BROADENED PARADIGM FOR CROSS-CULTURAL STUDY: THE INFLUENCE OF BICULTURAL COMPETENCE ON BICULTURAL CHINESE CONSUMPTION INTERNATIONAL MARKETING COMMUNICATION LANGUAGE: AN EXPLORATORY ANALYSIS OF ADVERTISING IN ITALY JUDGEMENTS OF RELATIVE INFLUENCE IN FAMILY DECISION-MAKING USING OBSERVATIONS LOVE AND MONEY: CHINESE COUPLES’ DECISIONS ON WEDDING EXPENSES MEASURING BRAND EQUITY AMONG THAI CONSUMERS: AN INDIVIDUAL CONSUMER APPROACH METRICS FOR DESIGNING WEB PAGES NATIONAL IDENTITY, CONSUMER ETHNOCENTRISM AND PRODUCT PREFERENCES IN VIETNAM PARADOXES AND TECHNOLOGY ADOPTION: A RETAIL BANKING ANALYSIS PERCEPTIONS AND PATRONAGE OF ETHIC PORTAL SITES: AN EXPLORATORY STUDY OF CHINESE INTERNET USERS PERSONALITY AND NORMATIVE INFLUENCES ON ONLINE SHOPPING BEHAVIOR PIONEER BRAND AND INFORMATION SEARCH: A STUDY IN RURAL INDIA PROFILING CHINESE CONSUMERS STYLESBA CROSS-CULTURAL GENERALIZABILITY STUDY OF CONSUMERS’ DECISION-MAKING STYLE PROFILING CONSUMER GROUPS OF GREEN PRODUCTS IN A TRANSITION ECONOMY: CHINA PROFILING INTERNET USERS BASED ON THEIR PROPENSITY TO ADOPT ONLINE SHOPPING PSYCHOGRAPHIC SEGMENTATION OF BEIJING ADULT POPULATION AND FOOD CONSUMPTION PSYCHOLOGICAL EXPERIENCE OF ATTITUDINAL AMBIVALENCE AS A FUNCTION OF MANIPULATED SOURCE OF CONFLICT AND INDIVIDUAL DIFFERENCE IN SELF-CONSTRUAL QUALITY OF LIFE IN SINGAPORE: AN ANALYSIS OF THE INFLUENCE OF MATERIALISM AND RELIGIOSITY RESPONSES TO GLOBAL AND LOCAL APPEALS IN CHINESE TELEVISION ADVERTISING SEGMENTING THE SENIOR MARKET: PROFESSIONAL AND SOCIAL ACTIVITY LEVEL SHOPPER=S PARADISE-HONG KONG: POSTSTRUCTURALISM AND ACCULTURATION SINOLIZATION: HOW TO ADVERTISE TO CHINESE CONSUMERS SPECIAL SESSION SUMMARY DETERMINANTS OF ONLINE CONSUMER BEHAVIOR: A COMPARATIVE PERSPECTIVE SPECIAL SESSION SUMMARY INTERPRETIVE BRAND THEORY SPECIAL SESSION SUMMARY PREDICTING CONSUMER BEHAVIOR BY IMPLICIT ATTITUDES SPECIAL SESSION SUMMARY THE EFFECTS OF OPTION PRESENTATION AND PREFERENCE MEASUREMENT ON ELICITED PREFERENCES SPECIAL SESSION SUMMARY THE NEGATIVE EFFECT OF THINKING ON CONSUMER CHOICE SPECIAL SESSION SUMMARY VALUES OF YOUNG ASIA PACIFIC CONSUMERS: CONSUMPTION, TRADITION AND INNOVATION SUN AND SURF OR ADVENTURE: WHO PLAYS WHAT TOURIST ROLES?BAN AUSTRALIAN PERSPECTIVE TEACHING CHILDREN TO BE SAFE: A STUDY OF THE INTERVENTION EFFECTIVENESS OF A PUPPET SHOW THE EFFECT OF AFFECT AND INITIAL EXPECTATION ON INFORMATION SEEKING AND JUDGMENTS THE EFFECT OF CIRCADIAN AROUSAL, ENDORSER EXPERTISE, AND ARGUMENT STRENGTH ON ATTITUDES TOWARD THE BRAND AND PURCHASE INTENTION THE EFFECTIVENESS OF EMOTIONAL AND RATIONAL ADVERTISING MESSAGES IN POSITIVE AND NEGATIVE CONTEXTS THE EFFECTS OF DISSIMULATION ON THE ACCESSIBILITY, CONFIDENCE, PERSISTENCE AND PREDICTIVE POWER OF WEAKLY HELD ATTITUDES THE IMPACT OF SITUATIONAL FACTORS ON CHINESE MALL SHOPPERS’ BUYING DECISIONS THE PERILS OF PREDICTING PARTNERS’ PRODUCT PREFERENCES THE PERSUASIVE POWER OF WARRANTIES: THE EFFECTS OF COMPETING SIGNALS, SUPPORTING QUALITY INFORMATION, AND NEED FOR COGNITION THE RELATIONSHIP BETWEEN THE USE OF THE INTERNET AND SUBJECTIVE LEISURE ACTIVITY THE ROLE OF EVOKED RANGE IN THE INTEGRATION OF DISCREPANT SALES FORECASTS: PROCESS AND RESULTANT BIAS THE SPATIAL REPRESENTATION OF THE DETERMINANTS OF CUSTOMER SATISFACTION: A LATENT STRUCTURE MULTIDIMENSIONAL SCALING APPROACH TO CHOOSE OR TO REJECT: IT IS UP TO WHO I AM. THE IMPACT OF SELF-CONSTRUAL ON DECISION STRATEGY TOWARD UNDERSTANDING OF THE DUAL ENTITLEMENT PRINCIPLE IN CONSUMER FAIR PRICE JUDGMENTS TRADITIONS AND MODERNISM IN CHINESE WEDDINGS: SPOUSAL MATERIALISTIC CONTRIBUTIONS AND EXPECTATIONS TRIP DISTANCE AND TIME DURATION JUDGMENTS UNDERSTANDING SOFTWARE PIRACY IN COLLECTIVISTIC COUNTRIES UNDERSTANDING THE PSYCHOLOGY OF MOOD-ALLEVIATIVE CONSUMPTION: A CONTROL THEORETIC PERSPECTIVE WHICH COMES FIRST, PRODUCT KNOWLEDGE OR BRAND KNOWLEDGE? WHY DO THEY TELL? ANTECEDENTS TO CONSUMERS' DISCLOSING INTIMACY WITH SERVICE EMPLOYEES
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