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Proceedings Volume AP-04
A STUDY OF CHANGES IN BRAND PREFERENCES A SYNOPSIS OF INFORMATION SOURCES FOR BUYER BEHAVIOR IN THE INTERNATIONAL MARKETPLACE AGING BABY BOOMERS AND THE DESIRE TO TRAVEL: HOW EARLY-BOOMERS DIFFER FROM LATE-BOOMERS ALOOK AT THEM BLOKES! GOT NO BLOODY CONTROL SEE@: ALCOHOL CONSUMPTION AND THE AUSTRALIAN ABORIGINE AN ATTITUDINAL MEASURE OF AD EFFECTS AN EMPIRICAL STUDY OF THE QUALITY AND CONTEXT-SPECIFIC APPLICABILITY OF COMMONLY USED CUSTOMER SATISFACTION MEASURES AN EXPLORATORY ASSESSMENT: FASHION CLOTHING INVOLVEMENT’S INFLUENCE ON THE DEVELOPMENT OF PERCEPTIONS OF PRODUCT KNOWLEDGE EXPERTISE AND CONFIDENCE AN EXPLORATORY STUDY OF THE INFLUENCE OF PERSONAL VALUES ON PURCHASE DECISION & ADVERTISING INVOLVEMENT AN EXPLORATORY STUDY OF THE LINKS BETWEEN PERSONAL VALUES AND TEMPORAL ORIENTATIONS AN EXTENSION TO THE PROCESS OF CUSTOMER SERVICE QUALITY EVALUATION THROUGH PSYCHOLOGY AND EMPIRICAL STUDY AN INVESTIGATION OF PERCEIVED VALUE AND CONSUMABLE GOODS BETWEEN IMAGINATION AND REALITY: A STUDY ON THE COMPARATIVE EFFECTIVENESS OF ADVERTISING AND PRODUCT TRIAL BLESS OR CURSE: HOW TOP-OF-THE LINE MODELS AFFECT THE EVALUATION OF OTHER MODELS CONGRUENCY OF SCENT AND MUSIC AS A DRIVER OF IN-STORE EVALUATIONS AND BEHAVIOR CONJOINT ANALYSIS: AN EXAMINATION OF THE VALIDITY OF THE SELF-EXPLICATED DESIGN IN THE CONTEXT OF AIR TRAVEL CONSIDERATION SET COMPOSITION: AN EMPIRICAL STUDY IN RURAL INDIA CONSUMER CHEATING ON SERVICE GUARANTEES: AN EXPERIMENTAL STUDY CONSUMER DECISION-MAKING STYLES IN CHINA: A CROSS-CULTURAL VALIDATION CONSUMERS’ REACTIONS TO PRICE: AN INFORMATION PROCESSING APPROACH CONSUMPTION AS THERAPY: A PHENOMENOLOGICAL INQUIRY INTO MOOD-ALLEVIATIVE CONSUMER BEHAVIORS CONTEXT-DEPENDENT ETHNIC IDENTITY AND ITS IMPACT ON PRODUCT EVALUATIONS: A CASE OF THE ASIAN INDIAN IMMIGRANTS CORPORATE CULTURE AND BUSINESS PERFORMANCE IN MARKETING ORGANISATIONS COUNTRY IMAGE IN NATIONAL UMBRELLA BRANDINGBEFFECTS OF COUNTRY ASSOCIATIONS ON SIMILARITY JUDGMENTS COUNTRY OF ORIGIN EFFECT ON PRODUCT USAGE CONSPICUOUSNESS EMPIRICAL ANALYSIS OF SPAWTON’S (1991) SEGMENTATION OF THE AUSTRALIAN WINE MARKET EVOKING THE PAST: EXPLORING NOSTALGIA’S RELEVANCE TO SPORT CONSUMPTION EXPLORING THE RELATIONSHIP BETWEEN SELF-MONITORING, MATERIALISM AND PRODUCT INVOLVEMENT IN FASHION CLOTHING EXTENDING THE CONSTRUCT OF CONSUMER ETHNOCENTRISM: WHEN FOREIGN PRODUCTS ARE PREFERRED FORMING INTERNATIONAL RELATIONSHIPS THROUGH INTER-CAMPUS COOPERATION IN THE INTERNATIONAL MARKETING CLASS: U.S. AND THE PHILIPPINES FOSTERING INTER-CULTURAL COMMUNICATION GLOBALLY AMONG BUSINESS STUDENTSBTHE TRIALS AND TRIUMPHS OF USING CYBER SPACE FROM MEDIUM TO MILD: TRACKING AUSTRALIAN CONSUMERS’ INDIFFERENCE TOWARDS TELEVISION ADVERTISING GLOBAL AND CULTURAL PERSPECTIVES ON WEB-BASED CHATTING: AN EXPLORATORY STUDY HE WHO KNOWS MOST SAYS LEAST, BUT SAYS BEST: AN INFORMATION OVERLOAD PERSPECTIVE HONG KONG CUSTOMER RESPONSES TOWARD MAINLAND CHINESE TV ADVERTISEMENTS: AN EXPLANATION FROM SUB-CULTURAL DIFFERENCES ILLITERACY AND INNUMERACY AMONG CONSUMERS: THE DARK SIDE OF INFORMATION PROCESSING INDIVIDUAL VALUES AND PRO-ENVIRONMENTAL BEHAVIOR: RESULTS FROM A JAPANESE SURVEY INTERNET DELIVERY OF EDUCATION: WHO IS THE DRIVING FORCE? ISSUES OF CONTROL IN TWO EXTREME HOUSEHOLD TYPES KEYNOTE ADDRESS COGNITIVE, EMOTIONAL, AND HARD-CORE BEHAVIOURISM AS THEORETICAL PARADIGMS FOR CONSUMER BEHAVIOUR KNOWLEDGE, COST, AND INFORMATION SEARCH LOCALIZE OR STANDARDIZE IN ADVERTISING? CHINESE CONSUMERS’ POINT OF VIEW MAKE MINE A SCOTCH AND SODA! THE CURIOUS CASE OF EXCESSIVELY HIGH BRAND SHARE: A CONSUMER BEHAVIOUR CONUNDRUM MARKETING OF CREDENCE GOODS: THE IMPACT OF EXPERTISE ON BUYER’S INFORMATION SEARCH STRATEGIES METHODOLOGICAL ISSUES IN CROSS-CULTURAL RESEARCH: LESSONS LEARNED IN A STUDY OF CHINESE AND NORTH AMERICAN CONSUMERS MODIFYING CONSUMPTION OF ALCOHOL USING HARM REDUCTION: THE ROLE OF RESPONSIBLE SERVICE OF ALCOHOL POLYGAMOUS LOYALTY AND VARYING UTILITY FUNCTION: AN EXPLORATION OF BRAND SWITCHING IN FREQUENTLY-MADE PURCHASES SEARCH OR EXPERIENCE PRODUCTS: AN EMPIRICAL INVESTIGATION OF SERVICES, DURABLE AND NON-DURABLE GOODS SEARCH PROFILES OF GROCERY SHOPPERS SENIORS IN CYBERSPACE SPECIAL SESSION SUMMARY BEYOND INDIVIDUALISM/COLLECTIVISM: NEW INSIGHTS ON EASTERN AND WESTERN THINKING STYLES SPECIAL SESSION SUMMARY CONSUMER VALUES, BEHAVIOR AND SUSTAINABLE DEVELOPMENT SPECIAL SESSION SUMMARY CROSS CULTURE UNDERSTANDING OF CONSUMER RESEARCH METHODOLOGY: DEVELOPMENT AND ADAPTATION IN D & E MARKET SPECIAL SESSION SUMMARY OLDER AUSTRALIANS: UNDERSTANDING THEIR NEEDS AND DESIRES FOR HOSPITALITY, TOURISM AND TECHNOLOGY DELIVERED SERVICES SPECIAL SESSION SUMMARY RELATIONSHIP DEVELOPMENT AND NURTURING STAGING POLITICAL CONSUMPTION STARTING FROM SCRATCH: RETHINKING BRAND IMAGE RESEARCH AND IDENTIFYING CUES AND CONTEXT AS INFLUENTIAL FACTORS TEACHING MULTI-CULTURAL STUDENTS IN THE U.S.: CROSS-CULTURAL FACTORS THAT IMPACT CLASSROOM TEACHING THE BEER-DRINKING FEMALE: AN AUSTRALIAN ANOMALY THE BEHAVIOURAL PHENOTYPE AND CONSUMERS THE BOYCOTT PUZZLE: CONSUMER MOTIVATIONS FOR SACRIFICE THE COST OF SERVICE RECOVERY IN THE FINANCIAL SERVICE SECTOR THE DESIGN OF A SOCIAL DISTANCE SCALE TO BE USED IN THE CONTEXT OF TOURISM THE EFFECTS OF INCENTIVES, SATISFACTION, TIE STRENGTH, AND DEAL PRONENESS ON WORD-OF-MOUTH BEHAVIOR THE RELATIONSHIP OF ADVERTISING MODEL ATTRACTIVENESS AND BODY SATISFACTION TO INTENTION TO PURCHASE AN EXERCISE PRODUCT THE ROLE OF ALCOHOL IN NON-INDIGENOUS AUSTRALIAN CULTURE: AN ETHNOGRAPHIC STUDY THE SEMIOTICS OF CONSUMPTION IN POST-APOCALYPTIC MOVIES THE TEACHING OF INTERNATIONAL CONSUMER BEHAVIOR THE USE OF CHARACTERISTIC RULES FOR IDENTIFYING LATENTLY DISSATISFIED CUSTOMERS THE USE OF SOCIAL PSYCHOLOGICAL AND APPLIED VALUE RESEARCH FOR THE MEASUREMENT OF CULTURAL DIFFERENCES AMONG CONSUMERS TO OWN YOUR GRANDFATHER’S SPIRIT: THE NATURE OF POSSESSIONS AND THEIR MEANING IN CHINA UNDERSTANDING CHILDREN AS CONSUMERS: TOWARD AN ETHICAL AND INTEGRATED METHODOLOGICAL APPROACH VALUES AND DECISION STRATEGIES FOR NON-COMPARABLE CHOICES WHY WE NEED TO REASSESS FOCUS GROUP RESEARCH WORKING PAPER SESSION
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