Proceedings Volume AP-02
- A CROSS-CULTURAL COMPARISON OF ATTITUDES TOWARD THE LUXURY CONCEPT IN AUSTRALIA AND FRANCE
- A LONGITUDINAL STUDY OF THE USE OF CHILDREN IN MAGAZINE ADVERTISING
- AN ASSESSMENT OF INTERNATIONAL CULTURAL CONTENT DIFFERENCE (ICCD): AN EXPLORATORY STUDY
- ATMOSPHERE: DOES IT PROVIDE CENTRAL OR PERIPHERAL CUES?
- CONSUMER INVOLVEMENT: CLARITY OR CONFUSION AFTER 35 YEARS
- CONSUMER’S ACQUISITION OF NEW PRODUCT KNOWLEDGE OF COMPLEX SERVICE PRODUCTS. RESULTS OF AN EXPERIMENT ON THE EFFECT OF PRIOR PRODUCT KNOWLEDGE
- CONSUMERS’ PERCEPTIONS OF SPONSORSHIP SOURCES
- DOES MONEY MATTER? A STUDY OF SAVINGS AND INVESTMENT PATTERNS AMONG PROFESSIONAL SOUTH ASIANS IN CANADA
- ELECTRONIC INTERACTIVITY IN THE AUSTRALIAN MARKETPLACE: SOME OBSERVATIONS, ISSUES AND PREDICTIONS
- FOOD CULTURES AND INTERNATIONAL MARKETING
- GENERATING CONSUMPTION VALUE ITEMS: A PARALLEL INTERVIEWING PROCESS APPROACH
- MAKING THE RIGHT CONNECTION: AN EXAMINATION OF SOCIAL CHARACTER AND SUCCESS FACTORS IN PERSONAL ADVERTISEMENTS
- ON THE STABILITY OF BRAND IMAGES: IDENTIFYING THE ROUTES TO INFORMATION DISCOUNTING
- REPRESENTATION OF NUMERICAL AND VERBAL PRODUCT INFORMATION IN CONSUMER MEMORY
- SALES MANAGERS’ PERCEPTIONS OF IMPORTANT PERSONAL VARIABLES IN HIRING UNIVERSITY RECRUITS: A SINGAPORE EXAMPLE
- SPECIAL SESSION SUMMARY ADVANCES IN CONCEPTUAL CONSTRUCTS FOR COMMUNICATIONS RESEARCH
- SPECIAL SESSION SUMMARY CONSUMER AND BRANDS IN SOUTHEAST ASIA: EVOLVING RELATIONSHIPS AND CURRENT ISSUES
- SPECIAL SESSION SUMMARY CONSUMER LOYALTY
- SPECIAL SESSION SUMMARY FOOD-RELATED LIFESTYLE: RESULTS FROM THREE CONTINENTS
- SPECIAL SESSION SUMMARY IMAGES, IMPULSES AND ATTITUDES
- SPECIAL SESSION SUMMARY MARKETING COMMUNICATIONS AND ETHNICITY
- SPECIAL SESSION SUMMARY PROFESSIONAL HEALTHCARE SERVICES
- SPECIAL SESSION SUMMARY SUPERANNUATION RESEARCH-CUSTOMER PERSPECTIVES
- SPECIAL SESSION SUMMARY THEORY BUILDING AND EVALUATION IN CONSUMER BEHAVIOR
- SPECIAL SESSION SUMMARY TOURISM DESTINATION IMAGES
- THE EFFECT OF MOOD STATES ON THE DYADIC SERVICE ENCOUNTER
- THE INTERRELATIONSHIP BETWEEN CUSTOMER AND CONSUMER VALUE
- THE ROLE OF GOALS IN FAMILY DECISION MAKING
- THE ROLE OF PREVIOUS KNOWLEDGE IN THE RECOGNITION OF PRODUCT INFORMATION
- WORK IN PROGRESS SESSION
- WORK IN PROGRESS SESSION