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Proceedings Volume AP-01
A COMPARISON OF THE ROKEACH VALUE SURVEY (RVS) IN CHINA AND THE UNITED STATES A CROSS-CULTURAL COMPARISON OF SOURCE AND BRAND CHOICE AS A FUNCTION OF CONSUMER PRICE AND NON-PRICE COST SENSITIVITIES AN ASIAN-BASED PERSPECTIVE ON POSTMODERN CONSUMER CULTURE AND CONSCIOUSNESS: THE NATURE OF MIND AN EXPLORATORY STUDY INTO THE CHOICE CRITERIA FOR SELECTING AN EXTERNAL AUDITOR BY LISTED AUSTRALIAN PUBLIC COMPANIES AN INVESTIGATION OF RESPONSE QUALITY AND BIAS DIFFERENCES IN FOUR CHINESE SUBPOPULATIONS APPLYING SOCIAL MARKETING TO ECOLOGICAL PROBLEMS THROUGH CONSUMER RESEARCH ARE CONSUMPTION PATTERNS OF ELDERLY HOUSEHOLDS CONSISTENT WITH A LIFE-CYCLE MODEL? ASSESSING THE ROLES OF COGNITIONS, COUNTRY OF ORIGIN, CONSUMER PATRIOTISM, AND FAMILIARITY IN CONSUMER ATTITUDES TOWARD FOREIGN BRANDS ATTITUDES TOWARDS THE CONCEPT OF LUXURY: AN EXPLORATORY ANALYSIS AUSTRALIAN VERSUS AMERICAN CONSUMER DECISION MAKING STRATEGIES: A COMPARATIVE ANALYSIS BRAND AND LINE EXTENSIONS: ROLE OF BRAND ASSOCIATIONS IN CHOOSING THE BETTER ALTERNATIVE CAN WE MEASURE ELASTICITY OF DEMAND FROM TIME-SERIES DATA ON PRICES AND QUANTITIES? CONCEPTUALIZING THE CONSUMER INTEREST IN TRADE POLICY CONFLICT IN FAMILY PURCHASE DECISION MAKING: A PROPOSAL FOR AN INVESTIGATION OF THE FACTORS INFLUENCING THE CHOICE OF CONFLICT RESOLUTION STRATEGIES BY CHILDREN CONSUMER RESEARCH PERSPECTIVES IN FOOD MARKETING WITH EMPHASIS IN ASIA-PACIFIC CONSUMER SATISFACTION WITH SERVICES: INTEGRATING RECENT PERSPECTIVES IN SERVICES MARKETING WITH THE TRADITIONAL SATISFACTION MODEL CONSUMERS' CULTURAL DIFFERENCES AS LOCAL SYSTEMS OF TASTES: A CRITIQUE OF THE PERSONALITY/VALUES APPROACH AND AN ALTERNATIVE FRAMEWORK CONSUMPTION AND ASIAN MARKET SOCIALISM: EMERGING PHENOMENA IN CHINA, INDIA, AND VIETNAM CONSUMPTION AND COMMUNICATION: AN OVERVIEW OF CONSUMER ISSUES IN ASEAN CORPORATE AND BRAND IDENTITIES IN THE ASIA-PACIFIC REGION: THEORETICAL AND APPLIED PERSPECTIVES CULTURAL CONSIDERATIONS IN THE SEGMENTATION PROCESS: A CASE STUDY OF THE WINE MARKET DETERMINANTS OF PRO-ENVIRONMENTAL CONSUMER PURCHASE BEHAVIOUR: SOME AUSTRALIAN EVIDENCE DEVELOPMENT OF A CONCEPTUAL MODEL ON THE IMPACT OF GUARANTEES ON SERVICE FIRMS AND THEIR CUSTOMERS DIFFERENTIATING NEW BRANDS: PRODUCT CATEGORY JUDGMENTS AS MEDIATORS OF NEW PRODUCT EVALUATION PROCESSES EAST ASIAN RAPIDLY DEVELOPING COUNTRIES AND MARKETING TO THE UNITED STATES: THE EFFECTS OF COUNTRY-OF-ORIGIN ADVERTISING EFFECTS OF ADVERTISING AND INVOLVEMENT ON ATTITUDE ACCESSIBILITY: A CROSS-CULTURAL REPLICATION AND EXTENSION EMERGING ISSUES IN PRODUCT BUNDLING EVALUATION OF GREEN PRODUCTS - THE PROCESS OF RECOGNIZING INFORMATION AND FORMING QUALITATIVE JUDGMENTS - EXPLORING CONSUMER BEHAVIOR WITH RESPECT TO MEMBERSHIPS FACTORS INFLUENCING THE ADOPTION OF INNOVATION: THE CASE OF THE STOCK OPTIONS LAUNCH IN SINGAPORE IN 1992 HISPANIC ACCULTURATION PROCESSES: EVIDENCE AGAINST ASSIMILATION IF CHINA MAKES A BETTER PRODUCT, WILL CONSUMERS RESPOND? INNATE: DEVELOPMENT OF A NEW INTRINSIC MOTIVATION MEASURE USING CONFIRMATORY FACTOR ANALYTIC METHODS MERCHANDISE VS. FACILITY-DRIVEN SERVICES: RELATIVE ROLE IN CONSUMER CHOICE OF SUPERMARKETS IN SINGAPORE MODELING HOUSEHOLD BRAND CHOICE: THE IMPACT OF CUSTOMER EVALUATIONS OF QUALITY AND HOUSEHOLD CHARACTERISTICS NEW INSIGHTS INTO LOVE, ALTRUISM, AND THE JOY OF GIVING NEW INSIGHTS ON CONSUMER DECISION MAKING OPINION LEADERSHIP AND SELF-MONITORING: EVIDENCE FOR THE TWO-WAY FLOW OF COMMUNICATIONS PREDICTING INNOVATION ADOPTION: A CHOICE-BASED APPROACH PRODUCT TYPICALITY AND AROUSAL: SOME INITIAL EVIDENCE FROM A FIELD STUDY OF A SHOPPING MALL PROSTITUTION AND AIDS IN THAILAND: SEXUAL CONSUMPTION IN A TIME OF CRISIS PUBLIC POLICY ISSUES AND CONSUMER INTERESTS IN ASEAN COUNTRIES READERSHIP AND ADVERTISEMENT RECALL THE CASE OF A DUTCH HEALTH MAGAZINE SOCIALIZATION AND ACCULTURATION IMPACTS ON COUNTRY-OF-ORIGIN IMAGE: INITIAL RESULTS THE DEVELOPMENT OF BASIC VALUES OF A SUB-CULTURE: AN INVESTIGATION OF THE CHANGING LEVELS OF INDIVIDUALISM EXHIBITED BY CHINESE IMMIGRANTS TO NEW ZEALAND THE EFFECT OF ENDURING INVOLVEMENT ON EVOKED SET SIZE: A MOTIVATIONAL ORIENTATION PERSPECTIVE THE EFFECT OF SPONSORING: AN EXPERIMENTAL STUDY THE EFFECTS OF POSITIVE MOOD AND OPTIMISM ON PROCESSING FLEXIBILITY THE EFFECTS OF TECHNOLOGY ON PERCEIVED RISK ATTITUDE TOWARDS EXTENDED PRODUCTS IN BRAND EXTENSION THE EMERGING CONSUMER MARKET IN CHINA THE MARKETING VALUE OF COUNTRY NAME THE ROLE OF LEADING EDGE USERS IN THE ADOPTION OF TECHNOLOGICAL INNOVATIONS BY ORGANIZATIONS THEATRICAL ANALOGY BETWEEN TELEVISION ADS AND PROGRAMS: THE EFFECT OF DRAMATIC SIMILARITIES ON CONSUMER REACTION TO ADVERTISING TO GET OR TO RECEIVE: ATTITUDES TOWARD MONADIC VERSUS DYADIC GIFT GIVING BY ETHNIC IDENTITY TOP-DOWN, STIMULUS-BASED, AND BOTTOM-UP PROCESSES: IMPLICATIONS FOR CONSIDERATION SET FORMATION IN BRAND CHOICE USING DRAMA TO PERSUADE: THE EFFECTS OF INVOLVEMENT AND AD FORM ON PERSUASION VALUE SEGMENTATION OF THE HONG KONG CHINESE: PERCEIVED VALUES OF GENDER CATEGORIES VIETNAM: NEW ASSESSMENTS OF CONSUMPTION PATTERNS IN A (RE) EMERGENT CAPITALIST SOCIETY
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