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Proceedings Volume NA-04
A NON-METRIC APPROACH FOR DEVELOPING AND EVALUATING ALTERNATIVE ADVERTISING STRATEGIES A STUDY OF CONSUMER DISSATISFACTION BEFORE PURCHASE ACR STANDARDS FOR PROFESSIONAL CONDUCT IN CONSUMER RESEARCH: CAN WE GET THERE FROM HERE? AGGREGATING RESPONSES IN ADDITIVE CONJOINT MEASUREMENT AN EVALUATION OF TELEVISED CONSUMER EDUCATION: A PILOT STUDY AN INVESTIGATION OF THE ROKEACH VALUE SURVEY FOR CONSUMER RESEARCH APPLICATIONS AN OVERVIEW OF EMPIRICAL APPLICATIONS OF BUYER BEHAVIOR SYSTEM MODELS AN OVERVIEW OF UNMARRIED HETEROSEXUAL COHABITATION AND SUGGESTED MARKETING IMPLICATIONS APPLICATIONS OF THE "NORMATIVE BELIEF" TECHNIQUE FOR MEASURING THE EFFECTIVENESS OF DECEPTIVE AND CORRECTIVE ADVERTISEMENTS ATTITUDES, KNOWLEDGE AND BEHAVIOR OF AMERICAN CONSUMERS REGARDING. ENERGY CONSERVATION WITH SOME IMPLICATIONS FOR GOVERNMENTAL ACTION BANK CREDIT CARD USERS: AN UPDATED PROFILE CAN THE MULTI-ATTRIBUTE ATTITUDE MODEL BE UTILIZED TO PREDICT PROBABILITIES OF BRAND CHOICE? COGNITIVE EFFECTS OF ADVERTISING REPETITION COMPARISON OF STATED AND INFERRED PARAMETER VALUES IN ADDITIVE MODELS: AN ILLUSTRATION OF A PARADIGM CONSUMER INFORMATION PROCESSING FOR DIFFERENT INFORMATION STRUCTURES AND FORMATS CONSUMER PARTICIPATION IN TRANSPORTATION PLANNING: THE ELDERLY, THE POOR AND SPECIAL INTERESTS CONSUMER PERCEPTIONS AS A FUNCTION OF PRODUCT COLOR, PRICE AND NUTRITION LABELING CONTRIBUTION OF INSTRUMENTALITY AND VALUE TO ATTITUDINAL AFFECT CONVERGENT AND DISCRIMINANT VALIDITY BY ANALYSIS OF COVARIANCE STRUCTURES: THE CASE OF THE AFFECTIVE, BEHAVIORAL, AND COGNITIVE COMPONENTS OF ATTITUDE COST BENEFIT ANALYSIS OF CONSUMER PROTECTION PROGRAMS COURSE DESCRIPTION: BUYER BEHAVIOR AND COMMUNICATION IN MARKETING DATA COLLECTION AND ANALYSIS APPROACHES FOR STUDYING CONSUMER INFORMATION PROCESSING DETERMINANTS OF CHILDREN'S INFLUENCE ON MOTHERS' BUYING BEHAVIOR DOES TASK COMPLEXITY OR CUE INTERCORRELATION AFFECT CHOICE OF AN INFORMATION PROCESSING STRATEGY? AN EMPIRICAL INVESTIGATION EFFECT OF INITIAL TRIAL OF A NEW PRODUCT ON ATTITUDE-BEHAVIOR CONSISTENCY ESTABLISHING STANDARDS FOR PROFESSIONAL CONDUCT IN CONSUMER RESEARCH: A SUGGESTED ROLE FOR THE ASSOCIATION FOR CONSUMER RESEARCH EVOKED SET SIZE AND THE LEVEL OF INFORMATION PROCESSING IN PRODUCT COMPREHENSION AND CHOICE CRITERIA EXPLORING CONSUMER COMPLAINING BEHAVIOR: A MODEL AND SOME EMPIRICAL RESULTS EXTENDING THE CONCEPT OF CONSUMER SATISFACTION FAMILY DECISION MAKING: HUSBAND, WIFE AND CHILDREN FURTHER BEYOND CONJOINT MEASUREMENT: TOWARD A COMPARISON OF METHODS HISTORY AND OBJECTIVES UNDERLYING THE FORMATION OF ACR'S PROFESSIONAL AFFAIRS COMMITTEE HUSBAND AND WIFE PURCHASE DECISION-MAKING ROLES: AGREED, PRESUMED, CONCEDED, AND DISPUTED IMPROVING CONSUMER RESEARCH MEASUREMENT: AN OVERVIEW INFORMATION AND CONSUMPTION EFFICIENCY: SOME INTRODUCTORY COMMENTS INFORMATION PATTERNS IN INDIGENOUS AFRICAN MARKETS: A LESSON IN CONSUMER PERFORMANCE INFORMATIONAL IMPERFECTION IN LOCAL CONSUMER MARKETS: ASSESSMENT AND IMPLICATIONS INTEGRATING COGNITIVE STRUCTURE AND COGNITIVE RESPONSE APPROACHES TO MONITORING COMMUNICATIONS EFFECTS ISSUES IN ESTABLISHING AND ENFORCING PROFESSIONAL RESEARCH ETHICS AND STANDARDS LIMITS OF CONSERVATION: IMPLICATIONS FOR ENERGY POLICY LOCAL SMOOTHING: A METHOD OF CONTROLLING ERROR AND ESTIMATING RELATIONSHIPS IN CONSUMER RESEARCH LONGITUDINAL ANALYSIS OF CONSUMER ATTITUDE, INTENTION, AND BEHAVIOR TOWARD BEER BRAND CHOICE MESSAGE RECEPTION AND COGNITIVE COMPLEXITY NUTRITION INFORMATION: A LOOK AT SOME PROCESSING AND DECISION MAKING DIFFICULTIES OBSERVATIONS ON TEACHING CONSUMER BEHAVIOR PERSPECTIVES FOR STUDYING AND IMPLEMENTING CONSUMER EDUCATION PHILOSOPHIES OF CONSUMER INFORMATION PROGRAMS PHYSICAL DISTRIBUTION, ULTIMATE CONSUMERS AND WEBER'S LAW PREDICTIVE AND NORMATIVE EXPECTATIONS IN CONSUMER DISSATISFACTION AND COMPLAINING BEHAVIOR PRESIDENTIAL ADDRESS PROBLEM SOLVING THROUGH MODEL APPLICATION: ONE APPROACH TO TEACHING CONSUMER BEHAVIOR PRODUCT FAMILIARITY, BRAND NAME, AND PRICE INFLUENCES ON PRODUCT EVALUATION REGRESSION VERSUS INTERPOLATION IN CONJOINT ANALYSIS RELIABILITY OF MEASURED BELIEFS IN CONSUMER RESEARCH RELIABILITY, GENERALIZABILITY AND CONSUMER BEHAVIOR RESPONSE BIAS: A SPECIAL OPPORTUNITY SEMANTIC CONFUSION IN ATTITUDE RESEARCH: SALIENCE VS. IMPORTANCE VS. DETERMINANCE SOME COMMENTS ON CHANGING LIFE STYLES AMONG SINGLE YOUNG ADULTS TEACHING CONSUMER BEHAVIOR TEACHING CONSUMER BEHAVIOR TEACHING CONSUMER BEHAVIOR: AN APPROACH EMPHASIZING CONSUMER ATTITUDES TEACHING CONSUMER BEHAVIOR: AN OVERVIEW THE CONCEPT AND MEASUREMENT OF A HIERARCHY OF PRODUCT CHARACTERISTICS THE CONSUMER AND THE ENERGY SHORTAGE: A POST-EMBARGO ASSESSMENT THE DEVELOPMENT OF CONSUMER INFORMATION-PROCESSING SKILLS: INTEGRATING COGNITIVE DEVELOPMENT AND FAMILY INTERACTION THEORIES THE EFFECT OF DEALS AND DEAL RETRACTION ON BRAND SWITCHING THE EFFECTS OF CONSUMER EDUCATION ON CONSUMER PRODUCT SAFETY BEHAVIOR THE EMERGING BEHAVIORAL PROCESS TECHNOLOGY IN CONSUMER DECISION-MAKING RESEARCH THE FEDERAL TRADE COMMISSION'S USE OF EVIDENCE TO DETERMINE DECEPTION THE IMPORTANCE OF COGNITIVE RESPONSES IN PERSUASION THE INFLUENCE OF PRIOR PRODUCT EXPERIENCE, PRICE AND BRAND ON QUALITY PERCEPTION THE MODERN MASCULINE LIFE STYLE THE RISKY SHIFT IN AD HOC AND NATURAL CONSUMER GROUPS: A TEST OF THE POLARIZATION HYPOTHESIS AND A MAJORITY RULE EXPLANATION THE TIME DIMENSION OF SHOPPING BEHAVIOR: SOME EMPIRICAL FINDINGS THREATS TO INTERNAL AND EXTERNAL VALIDITY IN THE FIELD SETTING TIME BUDGETS AND CONSUMER LEISURE-TIME BEHAVIOR VALIDITY IMPORTANCE IN CONSUMER RESEARCH: SOME PRAGMATIC ISSUES WHEN DOES CONSUMER INFORMATION PROCESSING RESEARCH ACTUALLY HAVE ANYTHING TO DO WITH CONSUMER INFORMATION PROCESSING? WORKSHOP ON APPROACHES TO THE STUDY OF CONSUMER DECISION MAKING FROM DIFFERENT DISCIPLINES YOUNG ADULTS: SINGLE PEOPLE AND SINGLE PERSON HOUSEHOLDS
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