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Proceedings Volume NA-39
$29 for 70 or 70 for $29: How Presentation Order Affects Perceptions (In)congruity in the Evaluation of Celebrity Co-Brands ‘Land of History and Romance’: Consuming Nostalgia through the British Italian Cookbook “Free” Gifts and Irrational Preferences: An Exploration for Effects of Promotional Enticements on Financial Decision Making “Hey, What’s in it for Us?”: How to Initiate and Maintain Participation and Collaboration with Creative Consumer Crowds “I Couldn’t Help It”: The Role of Perceived Personal Control and Social Norms in Unethical Consumer Behavior “I Know Enough to Buy the Fake”: Intelligence, Knowledge and the Valuation of Luxury Brands “I’ll Have One of Each”: How Separating Rewards into (Meaningless) Categories Increases Motivation “One Size Fits Others”: The Role of Label Ambiguity in Targeting Diverse Consumer Segments “The Good, The Bad and The Certain”: When Ambivalent Attitudes Affect Intention Differently “The Indefinite Future”: Ideas, Ideals, and Idealized Ideology in the Global Eco-Village “When Knowing is Better than Expecting”: Resolving Different Types of Ambivalence by (Biased) Information Processing and Spreading Word-Of-Mouth “You Guys Have Been Along Long Enough to Know”: The Collective Development of Consumer Co-creation Knowledge in Social Media A Less-Than-Immaculate Conception: Investigating the Relationship between Product Developers and their Imagined Consumer A Life in Balance or a Slippery Slope?: Exploring the Use and Effectiveness of Moderation versus Avoidance Self-Control Strategies A Longitudinal Study of Consumers' Need for Uniqueness on Development of Networks A Luxury Perspective on Brands: Characteristics, Value, and the Eye of the Beholder A Perceived Control-Based Model of the Effects of Co-Production on Satisfaction A Picture is Worth a Thousand Inferences: Appearance-Based First Impressions Predict Leader Selection and Mate Choice A Poison by Any Other Name: Aversion to Functional Food Chemicals A Pounding Heart and a Narrower Mind: How Images of Attractive Women in Mass Media Influence Man’s Pro-Social Behavior A Subtle Sense of Specialness Triggers Feelings of Uniqueness A Test of Universality of the Relationship between Self-Construal and Impulsive Consumption: The Case of Russia A Two-Stage Cognition Model of Online Shopping Affect Evaluation or Regulation in Visual Art Consumption? The Influence of Pure and Mixed Emotions Affect, Cognition, and Consumer Charity: The Moderating Role of Social Distance Affect-Rich Experiencers, Affect-Poor Forecasters: Mispredicting the Influence of Outcome Magnitude and Outcome Probability on Experienced Affect All Metaphors in Advertising Are Not Created Equal: Influences of Product Type and Need for Cognition An Exploration of Consumers’ Use of Disposing Practices in their Daily Lives Appreciating the Local versus Trusting the Global: Shifting Standards in the Evaluation of Product Failures Are Modern Chinese Getting More Materialistic?: A Study of Materialism with Longitude and Cross-cultural Comparisons Are There Situations in Which Consumers Want to be Primed? Are They Who They Claim? Intentionality and Authenticity in Identity Signaling with Brands Are You Really Paying What You Wish?: Interpersonal Influences on Price Decisions Arousal Congruency and Consumer Choice Artistic Stylistic Properties of Fashion Luxury Advertisements Attachment Without Possession: Resolving the WTA/WTP Disparity Attenuating Sadness’ Effect on Consumption: Helplessness, Choice, and Self-Awareness Attitudes Shaped by Eye Movements: The Reading Direction Effect Atypical Pasts Spur Future Consumption Authenticity is in the Eye of the Beholder: From Changes in Attitudes and Preferences to Placebo Effects Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being Balancing Ideal Affects In the Pursuit of Happiness Beggars Will Be Choosers: Financial Deprivation Induces Responsiveness to Scarcity Benign Marketing Violations: How and When Humorous Marketing Hurts Brands Beyond Enemy Lines: Sociality in Consumer Activism Body and Mind: How Mindfulness Enhances Consumers' Responsiveness to Physiological Cues in Food Consumption BOLLYWOOD: A ‘CONSUMER REACCULTURATION AGENT’ Bolstering versus Counterarguing Mindsets: Implications for the Effectiveness of Persuasive Messages Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement Brand Suicide?: Memory and Liking of Negative Brand Names Brands as Product Coordinators: Matching Brands Make Joint Consumption Experiences More Enjoyable Brands as Resources in Intergenerational Cultural Transfer Brighten Up: Emotional Expressions and Perception of Color Brightness Building Community Efficacy and Welfare through Time Bank Exchanges Buying Daily Pleasure with Daily Payments: Narrow Framing Favors Scope Insensitive Accounts Buying the Girlfriend Experience: An Exploration of Men’s Experiences with Escort Workers Buying Violence: Understanding the Appeal of Violence in Popular Media Buying What You Can Get For Free: How Self-Presentation Motives Influence Payment Decisions in Pay-What-You-Want Contexts Can Collectivism Promote Bribery? Can Colours Make Me Happy? The Effects of Environment Colour on Mood: A Meta-Analysis Can I Pay More?: The Moderating Effect of Gender and Self-Esteem Following Consumer Rejection Can Imitation by Private-Label Brands Benefit Consumers and National Brands?: A Processing Fluency Perspective Can Losing Lead to Winning? Can Religion and Money Substitute for Each Other? Challenging the Culture-free Hypothesis of Cognitive Age Among Older Consumers: Evidence from a Cross-National Survey Childlike Anthropomorphic Characteristics in Products Chocolate Cake Please!: Why Do We Indulge More When it Feels More Expensive? Choosing for a Certain Future: Relying on Hard vs. Soft Attributes When Options Are Temporally Distant Choosing Identity: The Effects of Publicly Versus Privately Communicated Threats on Consumer Preferences Cognitive Abilities and Household Financial Decision Making Cognitive Aging and Decision Making Collateral Damage Effects of Non-deceptive Counterfeits on Legitimate Brands Complementary Food Consumption with Imagined Consumption Connected Coalitions: Preserving Brand Loyalty Across Distances Connected Consumers: The Influence of Temporal Sense of Community, Socio-Emotional Experience, and Satisfaction on Event Loyalty Conquering Conflict: Multifinal Means in Multiple-Goal Pursuit Consider it Done! The Cognitive Effects of Unfulfilled Goals are Eliminated by Making a Plan Consumer Citizenship Behavior: The Effects of Social Identification on Interpersonal Helping Behavior Among Consumers Consumer Culture Theories of the Consumer and Developing New Conceptualizations Consumer Usage of Green Products Consumers' Commitment to Spend Consuming Buddhism: The Pursuit of Happiness Consumption Communities Consumption Community Dimensions Context Influences on Neural Bases of Judgments about Brand and Social Relationships Contrast and Assimilation in Response to a Brand Association Prime: The Case of Cross-category Brand Alliances Coping with Mixed Emotions: Exploring the Temporal Arousal of Positive Emotion Relative to Negative Emotion Coping with My Loneliness: The Effects of Social Exclusion on Consumer Choice of Unique Products Creating the Illusion of Choice through Selective Information Search and Retrieval CSR Wins the Cup: How Social Activities Leverage Commercial Sponsorships Culturally and Linguistically Appropriated Servicescapes: The Making of Ethnicity in the Context of Healthcare Services Customer Prioritization: Profit Enhancing or Threat Inducing? Differences in Brand-Related User-Generated Content Across Three Social Media Sites: An Inductive Content Analysis DIFFERENT DRIVERS OF ONLINE AND OFFLINE WORD OF MOUTH Dim or Bright? The Influence of Illuminance on Creativity Disabilities and the Internet: Understanding Consumers with Visual Impairments Discourses of Technology Consumption: Ambivalence, Fear, and Liminality Dispositional Greed: Scale Development and Validation Do Health Claims Always Lead to Obesity? The Role of Consumers’ Lay Theories About Low-nutrients in Consumer Product Evaluation Do I Listen to You When You are Not Like Me? The Effects of Priming Self Construal on the Influence of Others Do I Value It Because I Own It or Because I am Averse to Losing Things? The Effects of Identity, Self-Threat, and Gender on the Endowment Effect Do People Spend More in a Crowded Store?: A Field Experiment on Control Deprivation and Compensatory Spending Doers Conform, Perceivers Counteract: The Effect of Synchrony on Uniqueness Seeking Does a Crowded Store Lead to a Crowded Mind? Crowding and Mental Construal of Product Features Does a Heavy Heart Create a Heavy Body? The Connection between Conceptual, Physical and Emotional Heaviness Does a Product Category Have a Motivational Orientation?: Effects on Health Message Efficacy Does Liking or Wanting Determine Inter-stimulus Intervals in Food Intake? Does Power-Distance Influence Consumers’ Preference for Luxury Status Brands? Doing Family through Practices of Disposal: Enacting Affiliation and Sacrifice through the Consumption of Food Leftovers Doing Non-transcendent Go Green: The Moderating Role of Identity on Value-behavior Relationship Doing Privacy: Exploring the Nature of Consumer Privacy and Privacy Management Strategies Don’t Get Framed Again: How a Divergent Thought Mindset Mitigates Framing Effects Don’t Lose Your Edge: The Subculture Hard-Core as Prevention-Focused Consumers Dynamic Ideologies: The Case of Slow Food Eat Sweet, See Deceit: Does Gustatory Sweetness Underlie Affective Experience from Smile Perception? Economic Recessions Increase Spending on Beauty Products: Experimental Evidence for the Lipstick Effect Economic Recessions Release the Inner Child Effect of Character Weight and Health Knowledge on Children's Eating Effects of Family Structure on Compulsive Buying: A Life Course Perspective Effects of Focus of Attention on Desire and Resistance Towards Temptations Effects of Green Products on Price Perceptions Effects of Legibility of Text in Product Descriptions on Price Perceptions. Engaging in Self-Control Intensifies Desires and Feelings Enhanced Choice: A Method to Motivate Behavior Change Enjoy!: Compliance with Assertive Language in Hedonic Contexts Ethnic Entrepreneurship: Creating an Identity-Enhancing Assemblage of Public and Private Servicescapes in the Global City Evaluative Conditioning Revisited: An Affective Information Processing Model Everyday Temptations: An Experience Sampling Study on How People Control Their Desires Expectations as Endowments: Evidence on Reference-Dependent Preferences from Exchange and Valuation Experiments Exploring Counterfeit Purchase Behavior – Towards a Unified Conceptual Framework Exploring the Influence of Ambient Temperature on Cognitive Task Performance Exploring the Role of External Rewards in Creative Cognition Expressive Oriented Relationships: A New Type of Commercial Friendships Facets of Distress Tolerance as Predictors of Buying in Response to Self-esteem Threats Fair for You and Indulgent For Me: Product Positioning and Consumer Intentions Toward Ethical Products Familiarity Hijack: Imperceptible Celebrity Facial Cues Influence Trust and Preference Far Away or So Close: The Influence of Counterfeits on Genuine Brand Preference Fate or Fight? Feeling Good at the Right Time Feeling Moral about Money: How Moral Emotions Influence Consumer Spending Decisions Feels Far or Near? How Subjective Perception of When One Last Consumed Influences Satiation Fellows Roundtable Financial Decision Making in Hard and Prosperous Times Focus! Creative Success Is Enjoyed Through Restricted Choice For the Heart, Less is More: the Role of Emotions in Assortment Size Preferences Forced to Do What I Want: When Imposing Selfishness Increases Well-Being Fourteen Research Ideas in Behavioral Pricing FRENEMIES LIKE THESE: HOW EXPECTATIONS OF THE TRUSTWORTHINESS OF ADVICE FROM SOCIAL NETWORK TIES IMPACT DECISION-MAKING From Blemishing to Blossoming: The Positive Effect of Negative Information Frugal Materialists: Licensing and Experiential versus Materialistic Pursuits Gaze Patterns Reveal Preference Editing During Self-Control Choices Generative Literacy and Consumer Empowerment Getting Mired in Simple Decisions: The Role of Shrinking Attribute Weight Variance Giving Time Gives You More Time Goal Monitoring: Does One Step Forward Seem Larger Than One Step Back? Goal-Directed Versus Habitual Responding at Different Times of Day Going Green for Friends, Family or Community?: How Different Levels of Subject Norms and Identity Influence Green Behavior Good Bye, Old Self!: The Transformation of Self-Identity Great Expectations and Charity: Studying the Effect of Unexpected Schemas on Charitable Behavior Greed or Green? The Impact of the Color Green on Conservation of Monetary and Natural Resources Green Consumption and Materialism among Young Consumers Grounded Cognition, Spatial Working Memory and Category Experience as Influencers of Creative Imagination Guilt-Free by Association: How Images of Other Consumers Influence Subsequent Taste Perceptions Habitually Consistent, Contextually Inconsistent: Dispositional and Contextual Determinants of Financial Decisions Having versus Consuming: How Failing to Estimate Usage Frequency Affects Consumer Preferences for Multi-Feature Products Heads in the Sand and Safe Harbors: Biases in Information Gathering about Future Financial Risks Health Claims, Overeating, and Flavor Intensity: Behavioral and FMRI Insights into the Paradox of Low-Fat Food and High-Fat People Helping or Hindering?: The Ambivalent Role of Siblings as Socialization Agents within Family Consumption How “Healthy Eating” Packaging Cues Affect Purchasing and Consumption Behavior How Best to Get Their Own Way?: Children’s Influence Strategies within Families How Best To Think about the Future: Which Outcome Elaboration Strategies Help Control Desire? How Consumers Rhetorically Align the Interests of Multiple Social Networks How Does Skinny Sell?: Body Size and Pricing Effects on Advertising Effectiveness and Body Esteem How Goal-Based Labels Drive Choice and Choice Satisfaction How Marketplace Performances Produce Interdependent Status Games and Reconfigurations of Identity Resources: The Case of Rural Migrant Service Workers How Mindset Influences Consumer Judgments: Investigating the Role of Mental Imagery and Affective Responses How Much to Give and How to Frame It?: Donation Size and Donation Framing in Cause-Related Marketing How Surprisingly Little Thoughts Count in Gift-Giving: On Receiver’s Motivated Appreciation for Giver’s Thoughts How the Meaning(s) of Happiness Impacts Choice How to Motivate People: The Influence of Perceived Goal Progress on Construal Level Humorous Complaining Hurting the Body...and the Soul: Physical Pain Can Mitigate Moral Pain Hybrid Pro-Social Exchange Systems: The Case of Freecycle I Am How Much I Eat: How Self-Monitoring Influences Food Consumption Across Genders I Can Almost Taste It Now: Tracking the Neural Effects of Anticipatory Delays on Consumption I Can Feel It!: Haptic Sensations on Prosocial Behaviors I Didn’t Think I Would Like What You Chose for Me: Relationship Norms and Satisfaction with Consumer- versus Provider-Chosen Outcomes I Love Your Gucci Glasses, You Have Taste vs. I Love Your Joe Glasses, You are Smart: The Role of Self Construal and Brand Status in Compliment Appreciation I Want It Now!: Query Theory Explains Discounting Anomalies for Gains and Losses I Want to be Alone The Role of Time Horizon Perspective on the Valuation of Social Presence Ideal Affect as a Basis of Judgment in Experiential and Material Purchases Identity Representation in Customization If It Feels Right…Do It: Cultural Congruence as a Consumption Cue If It’s Similar, It's More Likely…But Can It Be Worth It? The Impact of Manipulating Perceived Similarity on Probability Judgments and Outcome Illusory Control as a Determinant of Ambiguity Seeking Images of Attractive Women Make Young Females Behave Virtuously Images of Identity in Consumer Research: A Study of the Worship, Experimentation, Community and Domination of Signs Impact of Mortality Salience on Advertising Effectiveness in a Commercial Pod In Defaults We Trust In Praise of Putting Things Off: Postponing Consumption Pleasures Facilitates Self-Control In Pursuit of Luxury: Anterior Cingulate Cortex Activation in Response to Luxury Brands Depends on Goal-Congruent Cues In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership In the Aftermath of an Earthquake: The Interactive Role of Self-construal and Victim Group-Status in Charitable Behavior Incidental Resource Cues and Conservation in Consumption Increased Sensitivity to Specific Disabilities via Matched Psychomotor Experience Increasing Attention at What Cost?: Consumer Reactions to Context-Sensitive Advertising Individual Differences in Interpersonal Touch: Development of the “Comfort with Interpersonal Touch” Scale Individualism, Collectivism, and Goal-Oriented Saving Indulging and Proud of It: Emotional Responses to Reason-Based Indulgent Consumption Influence of Facial Affective Display on Social Judgments Intergenerational Transfer of Consumption Practices within Families Interpersonal Implications of Self-Licensing Investigating Potential Effects of Multiple Country of Origins Label Inward Looking: The Effect of Lateral Orientation on Consumer Preference, Perceived Usability and Intent to Purchase Irrelevant Outside Options Influence the Value of Money Is Breaking Up Hard to Do?: An Investigation of Consumer Response to Sponsor Exit Is it Riskier to Receive than to Give?: The Effect of Social Closeness on Gift Recipients’ Responses to Identity-Inconsistent Gifts Is It Worth the Money? The Effect of Regulatory Focus on Consumers’ Price and Quality Sensitivity Is More Always Better? Examining the Effects of Highly Attentive Service Is Negative Brand Publicity Always Damaging?: The Moderating Role of Power Is Older Wiser?: Effects of Expertise and Aging on Experiential Learning Is Paying Painful?: Neuropsychological Underpinnings of Abstract and Somatosensory Costs During Consumer Decision Making Is the Crucifix Sacred? Exploring the Catholic Consumption of Sacred Vessels in Building Connection with the Sacred Is Your Product in the Right Place?: The Effect of Objects' Elongation and Spatial Disposition on Size Perception It Is All About Subtlety: Subtle Efforts to Remedy Subtle Service Failure It is Just Too Easy: Impact of Planning on Effort and Behavior It’s Smiling at Me: Satisfying Social Needs Through Consumer Products Journal of Consumer Research Reviewer Workshop Laud the Fraud, Just Not in Public: Counterintuitive Benefits of Counterfeit Learning to Resist: The Challenges Faced by Beginner Voluntary Simplifiers Less is More: Positional Concerns are Stronger in Inevaluable Domains Lethargic Mind: How Perceived Fat Consumption Affects Mind’s Agility Like ‘Em or Leave ‘Em: Prior Beliefs and Correspondent Inferences Spark Endorser Effectiveness Linguistic Mimicry in Online Word of Mouth Live to or Die by: Framing Effects on Life Expectations and Life Annuity Choice Look at Me Now: Automatic Change Detection as a Moderator of Processing Fluency Looking Ahead: Duration Markers and Their Effects on Choice Looking Into Future’s Mirror: How Representations of the Aged Self Impact Impatience Losing Sight of the Struggle: Consumer Activism in the Age of New Media and Hypervisuality Lost in Translation: The Consequences of Culturally Mismatched Thinking Styles on Familiarity Seeking Lost Your License to Spend?: The Moderating Role of Savings on the Licensing Effect of Virtuous Shopping Basket Composition on Impulsive Spending Loyalty Can Engender Blind Acceptance: Brand Identification and Brand Identity Fit in Co-branding Maintenance Versus Attainment Goals: Preference Of Goal Fulfilling Strategies And Influence Of Change In Life Circumstances On Goal Pursuit Making Sense of the Nonsense: When Are Consumers Sensitive to Magnitude Variation in Unfamiliar Numerical Information? Making Space: Revealing Hidden Inconsistencies within the Marketplace Making the Future Self More Vivid to Increase Retirement Saving Masking Behavior: Examining the Influence of Social Networks on Men’s Consumption Practices Materialism and Consumeristic Philanthropy Maximizing the Effectiveness of Disaster Relief Contribution: The Idea of Fit to Control McHealthy: How Frequent Dining Programs Increase Healthy Eating Intentions Measuring Consumers' Emotional Reactions to Company Crises: Scale Development and Implications Measuring the Effects of Pictorial and Text Messages on Memory and Gambling Intentions Within a Casino Environment Medium Susceptibility: The Role of Implicit Theories in Consumer Choice Men, Sex, and Risk: Turning Up the Heat on Men’s Financial Decisions Mere Exposure Effect in Sponsorship? A Field Investigation Involving a Highly Familiar Brand Mishap or Justification? Whether Segregating Losses Is Bad or Good Depends on Responsibility for the Outcome Mixed Signals: The Impact of Partitioning on Consumption Moderating Shelf-Based Scarcity Money in the Present or Time in the Future?: How Switching Focus Makes People Honest Money Makes Money More Important Moral Compensation and the Environment: Affecting Individuals’ Moral Intentions through How They See Themselves as Moral Moral Dynamics in Consumer Behavior: The Moderating Effect of Ethical Frameworks More Ambient Scent, Less Product Scent? More than Just “Sex Sells”: The Economics of Attraction Motives in Complex Social Consumption Contexts More than New, Creative Design Solution: Factors Necessary for Delivering a Creative Design in the New Product Development Process Movement, Knowledge and Consumption within Elderly Care Environments MSI 50th Anniversary Celebratory Session Multicomponent Bundle Pricing: Partitioned or Consolidated Presentation? My Hands Are Tied – My Lips Are Sealed: Prevented Embodiment Limits Communicational Cooperativeness My Picture, My Product: Does Co-creation of a Usage Experience Lead to Positive Consumer Outcomes? Negative Not Positive Emotion Increases Variety-Seeking among Indecisive Consumers Nestle and Tastle: The Effect of Phonetic Similarity in Brand Name Innovation Neural Mechanisms Underlying Individual Variability in Susceptibility to Framing Effects No Good Deed Goes Unpunished: Citing Sources in Print Advertisements Nostalgia Weakens the Desire for Money Not All Health Claims Are Created Equal: Dissociating the Dynamics of Guilt and Desire Invoked by Food Indulgences Objectification and Consumer Choice Observing Flattery: A Social Comparison Perspective Odd-Ending Price: Justification for the Hedonic Purchase Of the Bold and the Beautiful: Feeling Beautiful Leads to Bolder Choices On Assets and Debt in the Psychology of Perceived Wealth On Braggarts and Gossips: Why Consumers Generate Positive But Transmit Negative Word of Mouth On Simple Names and Complex Diseases: Processing Fluency, Not Representativeness, Influences Evaluation of Medications On the Question of Altruism vs. Self-Interest in Ethical Consumption, and On Why This Question Might Not Really Matter On the Use of Multi-Unit Auctions in Measuring Consumers’ Willingness to Pay for Food Products Only a Diamond Can Cut a Diamond: The Regulation of Emotions via System Fit Options, Not Returns: Overcoming the Annuity Paradox Ovulatory Cycle Effects on Women’s Financial Decisions in Economic Games Partitioned Grocery Carts: How Assortment Allocation Cues Can Increase Fruit and Vegetable Purchases Partitioning Default Effects Past to the Left, Future to the Right: How Does Thinking about Time Affect Choice Paying More for “Us” In Times of Crisis: Economic Downturns Increase the Need to Belong Paying to be Nice: Consistency and Costly Prosocial Behavior Perceived Difficulty of Manufacturing the Extension and Extension Evaluation: Do Perceptions of Complementarity and Substitutability Matter? Perception-Specific Average Causal Effects: Implications for Experimental Consumer Research Persuading Others Online: The Consumer as Media Planner Persuasive Advertising with Sophisticated but Impressionable Consumers Picture Yourself…: The Effect of Personal Imagery on Pragmatic / Ideal Trade-offs Pleasure, Pain, and Focus on Initial vs. End States as Determinants of Motivation in Goal Pursuit Poseurs: Understanding When Product Use is Perceived as Impression Management Powerlessness and Consumption: The Shaping of Who and What We Value Practice Consumption and Value Creation: Advancing the Practice Theoretical Ontology of Consumption Community Practice What You Preach? Predicting Consumers’ Selfishness versus Predicting a Consumer’s Selfishness: Asymmetries in Forecasts for Individuals versus Collectives Price Comparisons as Information about Personal Competence and Relational Value: The Influence on Perceived Fairness Price on the Top of the Price: Effect of Sales Tax and Product Price on Consumers’ Estimates of the Total Purchase Price Product or Cause?: The Impacts of Product Type and Cause Framing in Cause-Related Marketing Advertising Prosperity through Philanthropy Proximity to a Goal and Time Slack Psychological and Neurophysiological Investigations of Close Consumer-Brand Relationships Psychological Distance in Hedonic Prediction and Consumption: The Surprising Impact of Distant Events Psychology-Compatible Elicitations: The Uncertainty Effect as a Case Study Recycling: Yes But Caring for my Loved Ones First! Exploring Identity Conflicts Amongst “Green” Working Mothers Refining and Extending the Concept of Brand Community Regulatory Fit, Attitudes, and Loyalty: The Interactive Effect of Chronic and Situational Regulatory Focus Reimagining Charity: Kiva’s Ideology of Entrepreneurial Charity Renewing Subcultural Ideology: Reclaiming Surf’s Soul Report of the 2011 ACR Long-Term Planning Task Force Resisting Normative Influences in the Context of Product Placements Resources Running Out: How Arbitrary Resource Fragmentation Decreases Consumer Spending Rethinking the Schema-Incongruity Effect in Consumer Judgments Reversing Ease of Retrieval Effects with Sensory Product Experience Rooting Value: Identity Negotiations From Juxtaposing Past with Present Roundtable Session: Dorita, This is not Kansas - It is Latin America! Roundtable Session: Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives Roundtable Session: Giving, Sharing, Consuming: Connecting Consumer Behaviors Roundtable Session: Grant Writing: Different Opportunties and Approaches Roundtable Session: Nudging our Way to a Better Tomorrow: Bridging the Gap between Consumer Behavior Research and Public Policy Roundtable Session: When Consumers and Companies Do Good: Causes and Consequences Salting the Sidewalk In Case the Snowstorm Hits: Consumption as a Buffer against the Potential for Threat Save or Spend?: When Priming of Related Constructs Can Activate Opposing Behaviors Say “I Don’t,” not “I Can’t”: How Verbal Frames Provide Psychological Empowerment Say No More!: Experiential Consumption and the Spoiler Effect of Positive Word of Mouth Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations Seeing Man in Man’s Best Friend: The Role of Anthropomorphism on Increasing Prosocial Behavior Seeing Things from the Other Guy’s Point of View: Self-Other Difference in the Context of Endowment Seeing Things in a Different Light: Agent vs. Consumer Responses to Persuasion Attempts Seeking the Opinions of Others Online: Evidence of Evaluation Overshoot Seeking Variety to Overcome Social Exclusion Segmenting Customers According to their Multidimensional Contact Sequences - Application of a Multidimensional Sequence Alignment Approach Self in Selca, Self-Portrait Photography, as a Model, Photographer, and Consumer Self-Inferred Norms Reduce Desire and Consumption Through Changing Product Perceptions Self-Positivity versus Self-Negativity: Consumers’ Reliance on Base Rate and Case Risk in Perceptions of Health Risk Sex Matters: The Effect of Brand Gender on Brand Equity Sex Ratio and the Financial Consequences of Too Many Men Shape-Shifters: Exploring Dynamic Culture Through the Shaping of Bicultural Identity Shaping Product Perceptions Sheth Foundation 20th Anniversary Celebration Shifting Away From Discomfort: Managing Difficult Decisions Through Reconstruals Shopping + Gambling = Shambling: The Online Context of Penny Auctions Shopping Goals and Unplanned Buying Across Cultures and Countries Should Santa Still Wear Red?: Investigating the Effects of Color on Impulsive Buying Behavior Single-Brand Experience vs. Multiple-Brand Experience: Another Perspective on Consumer Preference Formation Sins of Omission and Sins of Commission: Differences in Brand-Switching Intentions Due to Culturally Different Theories of Agency Small Change: The Subjective Valuation of Coins and Bills So Near and Yet So Far: The Mental Representation of Goal Progress Social Comparison in Decisions for Others: Considering Multiple Gift Recipients Leads to Unique but Less-Liked Gifts Social Exclusion and Consumer Product Preferences Social Stratification and Luxury Consumption Value: Classifying Complaint Types of Korean Luxury Consumers Socializing Through Cultural Consumption Something Smells Fishy: Suspicion Enhances Identification of Fishy Smells, and Fishy Smells Arouse Suspicion Squeezing Wine from Sour Grapes: How Consolation Goods Impact Motivation to Buy an Envied Product Stable Context-Dependent Preferences? The Origin of Market Price-Dependent Valuations Starting Prices and Consumer Response to Customization Status-relevant Cues and Conspicuous Consumption: The Moderating Role of Prenatal Androgen Exposure Stereotype Processing's Effect on the Impact of the Myth/Fact Message Format: The Role of Personal Relevance Sticking to it? How Consumer Goal Progress Affects Goal Perseverance Strategic Self-Presentation in Joint Consumption: Stereotypes as Social Tools Sunny Days, Risky Ways: Exposure to Sunlight Increases Risk Taking Surveillance 2.0: Meso Legitimation of Sharing in Healthcare through Social Media Survival Mindset and Food Choices Talisman Insurance: Does Insurance Coverage Help You Avoid Tempting Fate? Temporal Contiguity and the Negativity Bias in Online Reviews Temporal Distance and the Endowment Effect Thanks for Nothing: The Dark Side of Gratitude That Tastes Awful, Unless I Hear it Tastes Good: The Impact of Informational Social Influence on Conflicting Evaluations That was Then, This is Now: Focalism in Temporal Comparisons That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information The “Cellph”-ish Effects of “Self”-phone Usage The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care The Artful Dodger: Answering the Wrong Question the Right Way The Beauty of Boundaries: When and Why We Seek Structure in Consumption The Bidirectional Relation between Number and Location The Big Cost of Small Problems: Ironic Effects of Malfunction Severity on Consumption Experience The Chooser's Curse: The Ability to Choose Increases Satiation The Competing Goal Strikes Back: Volitional Fulfillment of Nonconscious Goals Enables Opposing Goals to Rebound The Configuration and Interplay of Consumer Practices within Consumer-Constituted Communities in Kenya The Construction of the Individual Consumer-Citizen and the Commodification of Risk The Consumer Role: Core Characteristics and Personal Boundaries The Content of a Brand Scandal Moderating the Effect of Thinking Style on the Scandal’s Spillover The Dark Side of Rapport: Selfish Behavior in Negotiations The Dark Side of Social Consumption The Different Effects of Lay Theory of Gender Differences on Gift Shopping Behavior The Dissociative Nature of Product Enthusiasts The Dual Effects of Optimism on Post-Purchase Goal Pursuit The Effect of Category Width and Comparison Orientation on Choice Conflict The Effect of Color The Effect of Goal Specificity on Continued Consumer Goal Pursuit The Effect of In-Store Travel Distance on Unplanned Purchase with Applications to Store Layout and Mobile Shopping Apps The Effect of Large Incentives on Optimistic Responding: Evidence That Optimism Is Real The Effect of Nostalgic Consumption on the Activation of the Interdependent Self and Prosocial Behavior THE EFFECT OF POSITIONING OF A TARGET BRAND AND A COMPETITIVE BRAND(S) IN AN ADVERTISEMENT ON A CONSUMER'S JUDGMENT AND ON THE SELECTION OF THE TARGET BRAND The Effect of Regulatory Focus on the Influence of Injunctive and Descriptive Social Norms The Effect of Social Threats on Consumer Materialism The Effect of Temperature Cues on Food Intake The Effectiveness of Sponsorship in Legitimacy Formation: The Moderating Role of Pre-Existing Satisfaction The Effects of a Brand Recall on the Recalled Brand and its Competitors The Effects of Brand Translations and Their Cultural Symbolisms on Brand Evaluation among Young Chinese Consumers The Effects of Dissociative Segment Adoption of Brand Extensions on the Evaluation of the Parent Brand The Effects of Labeling on Prosocial Behavior The Effects of Mastery on Subjective Utility The Effects of Mindset Abstraction on Memory-Based Consideration Set Formation The Effects of Price Primacy on Decision-Making and Perceptions of Product Value The Effects of Scale Expansion on Preference, Prediction, and Judgment The Endowment Effect: Deciding for Oneself versus Deciding for Others The Eyes Have It: Eye Tracking Analysis of Anthropomorphic Car Fronts Using Spatiotemporal Scan Statistics The Fewer, the Better: Number of Goals and Savings Behavior The Fluency of Consumer Incidental Emotion on Nine-Ending Prices The Glance Effect in Decision Making The Globalness Route toward Brand Equity: How Consumer and Brand Level Factors Change the Route to Success The Heat of Economic Hardship: Empathy Gaps for Financial Deprivation Induce Moral Hypocrisy The Impact of Ambient Adjustments on the Temporal Monitoring of At-Risk Gamblers The Impact of Auditory Tempo on Prospective Temporal Distance Judgments and Consumer Preference The Impact of Emotion on Color Preference: Evidence of Affective Fit The Impact of Incidental Ownership of Objects on Subsequent Behavior The Impact of Metacognition on Commitment for Attainment versus Maintenance Goals The Impact of Perceived Temporal Scarcity of Life on Temporal Distance Judgments The Impact of Research Design on the Compromise Effect The Importance of Multisensory Integration to Understand Products Appreciation: fMRI Study The Influence of Environmental Sex Ratio on Financial Earnings The Influence of Framing and Processing Fluency on the Estimates of Conjunctive Events The Influence of Goal Publicity on Goal-Consistent Behaviors The Influence of Humor on Sharing The Influence of Mating Mindsets on Brand Extension Evaluation The Influence of Outcome Alignability on Risky Medical Decisions The Influence of Self-construal on Managing Conflicting Saving and Spending Goals The Influence of Status Differentiation on Vertical Brand Extension: Intercultural and Intracultural Comparisons The Instrumental and Detrimental Role of Materialism in the Development of Networks The Interactive Effects of Self-Connection and Self-Esteem in the Affect Transfer Process of Consumer Brand Extension Evaluations The Intermediate Alternative Effect: Considering a Small Tradeoff Increases Subsequent Willingness to Make Large Tradeoffs The Less There Is, The More I Want: The Effect of Scarcity on Satiation The Meaning of Border and Its Effects on Cross-Border Consumption The Moderating Effect of Construal Level on Price Judgments The Neural Correlates of Buying: Implications for Marketing The Nonanalytic Influence of Memory on Product Placement Consequences The Number-Location Association and Its Marketing Implications The Obligation to Choose The Origin of the Pain of Paying The Pantomime of Persuasion: Fit Between Sales-Agent Nonverbal Communication and Influence Strategies The Perception of Lower and Higher Price Thresholds: Implications from Consumer Neuroscience The Persuasive Power of Contradicting Oneself The Power of One in Mindful Consumer Behavior The Price of Love: The Gifting Behaviors of Insecure Lovers The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue. The Rebound of the Forgone Alternative The Relationship between Brand Personality and Self Construal The Road to Fantasized Consumption is Paved with Visual Roadblocks The Road Traveled, the Road Ahead, or Simply on the Road? When Progress Framing Affects Motivation in Goal Pursuit The Robin Hood Effect: When High-Level Construals Lead to Immoral Behaviors for the Greater Good The Role of Regulatory Fit on the Inclination to Forgive or Seek Revenge Against Sellers Following a Product Failure in the Marketplace The Role of Self-Regulatory Focus, Self-view, and Benefit Focus in Attitudes towards Organic Brands The Sacred and the Profane In Islamic Consumption The Same Objects Mean Completely Different Things That Unite Us All The Strategic Pursuit of Moral Credentials The Tense of the Question Matters: Asking about the Past Leads to Personally Typical Future Behavior The Two-Sided Mirror: How Correcting For Diagnosticity Impacts Social Comparisons With Advertisement Models The Variety Paradox: Variety Sounds Good, But It Ruins Your Diet There is Light at the End of the Tunnel: Helping Consumers Avoid Financial Decision Making Biases by Inducing Broad Bracketing There’s Only One Left, Do I Want It? : The Effects of Brand and Display Characteristics on Purchase Intentions for Scarce Products They Say High, I Say Low: The Effect of Power on Consumer Response to Social Influence This Time (Again) Consumption May not Unite Us Three Faces of Indecisiveness Time Preferences, Mortgage Choice and Strategic Default Time Pressure, Choice Overload and Well-Being Decision Deferral To Relate or Not to Relate?: How Feature Relatedness Contributes to Product Value Together We Stand, Divided We Fall: Categorization and the Process of Legitimation Too Much Information: How Expertise Disclosures Affect the Persuasiveness of Online Consumer Reviews Too Optimistic about What the Future Holds?: How Greater Confidence Can Lead to Fewer Purchases Too Tired to Care: The Selfish Impulse and the Will to Be Fair Transcultural Tourism: The Role of Cultural Metaphors in Enhancing Destination Image Transnational Tourists Consuming Hypermasculinity in the Dominican Republic: ‘All Inclusive’? Trust in Financial Investments: Who or What Really Counts Turning the Page: The Impact of Choice Closure on Satisfaction Twice the Vice Uh-Oh, This Might Hurt Our Bottom Line: Consumer and Company Reactions to Product Harm Crises Unconscious Creativity: The Impact of Deliberation-Without-Attention Duration on Creative Ingenuity Understanding Design Elements in Bundles Understanding Sustainable Decision-Making of Young Consumers Unfair or Unfavorable?: Social Comparisons and the Spontaneous Activation of (Un)Fairness Concerns Unrelated Variety: When Greater Dissimilarity Can Increase Satiation Until Death Do Us Part: Consumer Response to Brand Elimination Unveiling the Underlying Mechanism for the Matching Effect between Construal Level and Message Frames: How and Why Do Matches between Gain versus Loss Frames and Construal Levels Enhance Persuasion? Using Communicator Power to Foster Warmth or Competence Using Self-perceived Age and the List of Values to Study Older Consumer in Four Nations Value Co-Creation in Substance Markets: An Empirical Study Value-Creation in Brand-Related User-Generated Content on YouTube Variety Leads to Satiety: Varied Meal Composition Leads to Greater Satiety Vices Lurking in the Dark: The Impact of Background Color on Indulgent Consumption Visual Aesthetics and Product Design: Who, What, and When, They All Matter Vowel Sounds Shape Level of Mental Construal: Putting the EE in Trees and the O in Forest Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies Warm or Cool Color?: Exploring the Effects of Color on Donation Behavior Washing Away Your Luck: Physical Cleansing Affects Risk-Taking Behavior We Hate Your Products: The Effects of Social Identity Threat on Out-group Product Evaluation What Do Single Female Baby Boomers Fear?: Planning For Their Post-Retirement Housing WHAT HAPPENS WHEN CONSUMERS ACCULTURATE TO MULTIPLE CULTURAL CONTEXTS? What Not To Wear?: Consumer Government in Wardrobe Self-help What You Smell Affects What You Like: How Incidental Scents Can Affect Product Preference By Eliciting Emotion What’s Important Depends Upon How I See Us: The Influence of Self-Construal on Choice and Advice-Giving When Accepted Inequality Deters Responsibility for Helping Others When Brand Symbolism Matters: A Social Identity Perspective When Complaining is Detrimental: How Internal Attributions of Blame Influence Product Evaluation. When Creativity Meets Repetition: Frequency Effects Depend on Exposure Duration When Do (and Don't) Normative Appeals Best Influence Consumer Conservation Behaviors? When Do Gifts Help Charitable Giving and When Do They Hurt? When Do Metacognitive Experiences Matter?: The Different Roles of Ease of Retrieval When Happiness Doesn’t Seem Contingent on Material Goods: The Influence of Positive Affect on Materialism and Conspicuous Consumption When Hugs Mean Human: Antecedents and Consequences of Embodied Anthropomorphism When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization amidst Product Wrongdoings When Loyalty and Habit Collide When One’s Death Awareness Involves Others: The Role of Relationship Closeness in Luxury Consumption When Partitioning Prices, Firms Better Deliver! When Recall Disrupts Memory: Evidence for Implicit Reference Prices When Shopper Marketing Backfires When Shopping Carts Come Pre-Loaded: Default Effects in Assortments When the Personal Becomes Interpersonal: Public Posturing in Unrealistic Optimism When Thinking Positive Gets the Better of Us: The Role of Optimism in Uninformed Consumer Choice When Under Cognitive Load, Extraverts Generate More False Memories, but Introverts Generate Fewer False Memories When Vices Make You Feel Less Guilty Than Virtues When Would Extroversion in Me Come Out?: Personality Paradox in Different Contexts When You Can’t Judge a Book by its Cover: Metacognitive Inferences about Embodied Cues When You Don’t Care Enough to Give the Very Best: When Gifting Leads to Less (vs. More) Green Choices Where Do You Draw the Line? Perceptual and Mental Boundaries Where There is Smoke, There is Fire: Adolescent Smoking as a Costly Signal of Dispositional Health Which Rejection Makes Brand Yearning Stronger? The Impact of Consumer Exclusion, Brand Exclusion, and Ego-Defensive Goals on Brand Evaluations Why Does Guilt Lead to Self-punishment?: A Deterrence Account Why Exercise Makes Us Fat: Compensation between Physical Activity and Food Consumption Why Retail Therapy Works: It is Choice, Not Acquisition, that Primarily Alleviates Sadness Winning through Conflict: When Goal-Conflict Increases Motivation With a Little Help from my Friends: Friends Reduce Excessive Consumption by Promoting Self-Control Women, Sex, and Risk: Mating Motivation and Financial Risk-Taking in Women Word-of-Mouth vs. Number-of-Mouth and the (Mis)Communication of Preferences Would Petty Crime Be More Acceptable In The Red Light District? The Effect Of Conceptual Fluency On Moral Judgment You Make Me Feel Bad About Myself: Shaken Self-view Through Observing a Merged Other Act Inconsistent With One’s Self-View You’re Shady: The Effect of Pupil Obscuration on Consumers’ Perceived Trust You’ve Got a (Bad) Friend in Me: Self-Construal and Choosing for Others
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