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Proceedings Volume NA-38
"KEEPING IT REAL": MARKETING IMPLICATIONS OF BRAND AUTHENTICITY ‘METACCULTURATION’: CULTURAL IDENTITY POLITICS IN GREENLANDIC FOOD DISCOURSES ‘NO LONGER, BUT NOT YET’ – TWEENS AND THE MEDIATING OF LIMINAL SELVES THROUGH METACONSUMPTION “CAN YOU” OR “WILL YOU”: HOW PROGRESS-BASED INFERENCES IMPACT MOTIVATION IN CONSUMER GOAL PURSUIT “CHEAPENED ALTRUISM: DISCOUNTING PROSOCIAL BEHAVIOR OF FRIENDS OF VICTIMS” “FINE FEATHERS MAKE FINE BIRDS” – COMMUNITY BRANDS AND BRANDED COMMUNITIES “GIVING AGAINST THE ODDS: WHEN HIGHLIGHTING TEMPTING ALTERNATIVES INCREASES WILLINGNESS TO DONATE” “GRANDMA’S FRIDGE IS COOL” – THE MEANING OF RETRO BRANDS FOR YOUNG CONSUMERS “I GIVE THEREFORE I HAVE: CHARITABLE DONATIONS AND SUBJECTIVE WEALTH” “I LIKE GOODS AND I WANT THEM AS SOON AS POSSIBLE”: THE IMPACT OF MATERIALISM ON THE TIME-MONEY TRADE-OFF IN CONSUMER DECISIONS. “IN-SELF” AND “OUT-SELF” PRODUCTS: ASSIMILATION AND CONTRAST WITH CONSUMERS’ TRAITS “ON THE ONE HAND, ON THE OTHER HAND”: MOTOR MOVEMENTS ACTIVATE THE “BALANCE” GOAL “ONE VS. MANY: THE EFFECT OF EFFICACY AND ENTITATIVITY ON CHARITABLE GIVING” A COMPLEX ACCOUNT OF SERVICE RECOVERY: SUBTLE EFFORTS TO REMEDY SUBTLE SERVICE FAILURE A DECISION-PATH MODEL OF ATTENTION AND CONSIDERATION AT THE POINT OF PURCHASE A META-ANALYSIS ON THE EFFECTIVENESS OF PUBLICITY VERSUS ADVERTISING A PROGNOSIS ON CONSUMERISM A REGULATORY FOCUS - REACTANCE PERSPECTIVE OF CONSUMER REWARD PREFERENCES IN LOYALTY PROGRAMS A UNIFIED THEORY OF CONSUMER RESPONSE TO SELF-THREAT ABOVE CELEBRITY: MAINTAINING CONSUMERS’ EXPERIENCES OF HERITAGE-BASED FAME ABSOLUTE AND RELATIVE CHOICES OF MAXIMIZERS AND SATISFICERS ACCENTUATE THE POSITIVE, ELIMINATE THE NEGATIVE: ATTENTION AND EMOTION REGULATION ACCULTURATING MASCULINITY: SECOND GENERATION TURKS BECOMING MEN ACR Fellow's Address: In Defense of Bumbling ACR Fellow's Address: Substantive Consumer Research ACR Fellow's Address: Three Silos and a Theory: Developing Nomological Networks to Explain Consumer Behavior ACR Film Festival: The Last Picture Show ADOLESCENT MOTIVATIONS TO WATCH REALITY TELEVISION AESTHETICS AS IMPETUS TO RISKIER DECISION-MAKING AFFECTIVE EVALUATIONS ARE MORE ORDINAL AFFECTIVE SENSORY REGULATION: A FRAMEWORK FOR UNDERSTANDING AFFECT REGULATION BY SENSORY REGULATION ALIGNING CONSUMERS AROUND LOW-CARBON COMPETITIVENESS ALMOST THERE? THE ROLE OF ABSOLUTE VS. RELATIVE ERROR IN PERCEIVED PROGRESS TOWARDS AN ACCURACY GOAL AMBIGUITY OF DIRECT EXPERIENCE AND PRODUCT SPECIFICATION EFFECTS ON CONSUMER CHOICE AMERICAN = MEN? GENDER AND CULTURAL DYNAMICS IN THE MARKETING OF MALE-SYMBOLIC BRANDS TO WOMEN AN EXPLORATION INTO THE RELIGIOUS AND SYMBOLIC MEANINGS OF GENDERED SPACES IN AN ARAB GULF HOME AN IDENTITY APPROACH TO PROSUMPTION- A CASE OF BACALHAU PROSUMPTION IN BRAZIL AN INDUCTION-DEDUCTION MODEL OF CONSUMER INFERENCE: IMPLICATIONS FOR SELECTING OPTIMAL CSR STRATEGY ANCHORING UNVEILED ANGELS AND DEMONS: THE DIFFERENTIAL EFFECTS OF LESS THREATENING FOOD TEMPTATIONS ON CONSUMPTION ANONYMOUS AND UNANIMOUS: THE IMPACT OF ANONYMITY ON OPINION GENERALIZATION ANTICIPATE, GO BIG, ENJOY, REPEAT: TOWARDS AN OPTIMAL CONSUMPTION STRATEGY AND WELL-BEING APPROACHING GOD: PROXY AND PROXIMITY OF BRAND HEROES TO THE BRAND COMMUNITY ARE BAD REVIEWS STRONGER THAN GOOD? ASYMMETRIC NEGATIVITY BIASES IN THE FORMATION OF ONLINE CONSUMER TRUST ARE INCONSISTENT CSR ASSOCIATIONS ALWAYS DETRIMENTAL? THE INFLUENCE OF DIALECTIC THINKING ON BRAND PERCEPTIONS AROUSAL AND SUBJECTIVE PROBABILITIES: AN ALTERNATIVE INTERPRETATION OF WISHFUL THINKING ASK AND YOU SHALL (NOT) RECEIVE: CHOOSING BETWEEN A GIFT REGISTRY GIFT AND FREE CHOICE ATTAINMENT VERSUS MAINTENANCE GOALS: DIFFERENCES IN COGNITIVE PROCESSING AND GOAL ATTRACTIVENESS. ATTITUDES AND BEHAVIORS ASSESSMENT: THE IMPACT OF THE HYPOTHETICAL BIAS AVOIDING POOR HEALTH OR APPROACHING GOOD HEALTH: DOES IT MATTER? CONCEPTUALIZATION, MEASUREMENT AND CONSEQUENCES OF HEALTH REGULATORY FOCUS BALANCE AS AN EMBODIMENT OF PARITY BANDWAGON, SNOB AND VEBLEN EFFECTS IN LUXURY CONSUMPTION BECAUSE I'M WORTH IT (AND YOU'RE NOT): SEPARATING THE EFFECTS OF NARCISSISM AND SELF-ESTEEM ON PRESTIGE PURCHASES BEER COUNTRY BELITTLING CAN BE FLATTERING BENDING ARMS, BENDING DISCOUNTING FUNCTIONS. HOW MOTOR ACTIONS AFFECT INTERTEMPORAL DECISION-MAKING. BENIGN VIOLATIONS: HUMOR AS A MIXED EMOTIONAL EXPERIENCE BEST-SELLER OR YOUR-STYLE RECOMMENDATION SIGN?: EFFECT OF SELF-CONSTRUAL ON INCLINATION TOWARDS INTER- VS. INTRAPERSONAL NORM BETWEEN A ROCK AND A HARD PLACE: DESIRABILITY BASED ATTENUATION OF THE ATTRACTION EFFECT BEYOND CONSUMER BOUNDARIES: A CONCEPTUAL MODEL FOR UNDERSTANDING THE CONSUMER ROLE AND ITS IMPACT ON BEHAVIOR BIG IDEAS ON THE CONTRIBUTION OF BRANDS TO CONSUMERS’ LIVES BLINDING BEAUTY: HOW UNEXPECTED PRODUCT ATTRACTIVENESS CAN OVERPOWER NEGATIVE INFORMATION BODY BELIEFS SHAPE THE PERCEIVED ACCURACY OF VIRTUAL MODELS BOUNDARY CONDITIONS FOR COPY COMPLEXITY ENHANCEMENT EFFECTS BOUNDED DEFENSIVE: ADVERTISING DECEPTION, DECEPTION KNOWLEDGE, AND META-COGNITIVE EXPECTANCIES BRAND ANTHROPOMORPHIZATION: A HOMOCENTRIC KNOWLEDGE ACTIVATION PERSPECTIVE BRAND ARE LIKE FRIENDS: GOALS AND INTERPERSONAL MOTIVES INFLUENCE ATTITUDES TOWARD PREFERRED BRANDS BRAND CULTURAL MEANINGS: THE ROLE OF REGULATORY FOCUS BRAND FLINGS AND THE TRANSITIONAL SELF BRAND PREFERENCES DURING IDENTITY TRANSITIONS BRAND SYNERGY IN MULTI-PRODUCT EXPERIENCES BRANDS AND DESIRE: IMPLICIT BRAND PROCESSING BIASES INCIDENTAL DECISION-MAKING BREAKING THE STATUS QUO: USING IDEOLOGY AND CONVICTION TO INCREASE ADOPTION OF GREEN BEHAVIORS BROADENING THE SCOPE OF CONSUMER ACCULTURATION THEORY BUILDING ATTITUDE CERTAINTY TO PROMOTE ATTITUDE CHANGE CAN BIASES ABOUT THE FUTURE PUSH CONSUMERS TO ACT? EFFECTS OF AFFECTIVE FORECASTING ON CONSUMER PROCRASTINATION CAN BRAND COMMITMENT BE HARMFUL TO THE BRAND? THE MODERATING ROLE OF PSYCHOLOGICAL CONTRACTS CAN CONSUMERS COPE WITH VISUAL RHETORICAL FIGURES IN ADVERTISING? CAN CONSUMERS MAKE SMARTER INVESTMENT DECISIONS BY IMPROVING THEIR AFFECTIVE FORECASTING? CAN CORPORATE SOCIAL RESPONSIBILITY HURT NEW BRANDS? CAN I CORRECT MY ERRORS WITHOUT KNOWING?: THE EFFECT OF NONCONSCIOUS PRIMING OF A TARGET ATTRIBUTE ON JUDGMENTAL ERRORS CAN LUXURY BRANDS DO POORLY BY DOING GOOD? BRAND CONCEPTS AND RESPONSES TO SOCIALLY RESPONSIBLE ACTIONS CAN MONEY AND RELIGION SUBSTITUTE FOR EACH OTHER? CAN MORAL IDENTITY ENHANCE OUT-GROUP BRAND EVALUATIONS?: THE MODERATING ROLE OF THINKING STYLE CAN SUSTAINABILITY BREAK THE GLASS FLOOR OF THE SOCIAL IMAGINARY? CAN THINKING ABSTRACTLY HELP CHOOSING FROM LARGE ASSORTMENTS? CAN WE HELP CONSUMERS MAKE HEALTHIER FOOD CHOICES? THE ROLE OF PRODUCT ASSOCIATIONS CAN YOU SAY “NO" TO BEING A SUSTAINABLE CONSUMER? CARRY-OVER EFFECTS OF SELF-CONTROL ON DECISION-MAKING: A CONSTRUAL LEVEL PERSPECTIVE CATCHING MORE FLIES WITH VINEGAR: THE IRONIC EFFECT OF PRODUCT-SPECIFIC SEARCH COST ON CONSUMER CHOICE CAUGHT BETWEEN A ROCK AND A HARD PLACE: ADULT CHILDREN’S CONSUMPTION OF CARE SERVICES FOR THEIR ELDERLY PARENTS CHANGES IN RELATIONSHIP CLOSENESS: A TURNING POINT ANALYSIS CHOICE AS MAGIC: USING CURRENT CONSUMPTION TO CONTROL UNCERTAIN FUTURE OUTCOMES CHOICE CONTEXT FROM DISTAL SIMILARITY SIGNALS CHOICE DIFFICULTY MODERATES INFERENCES ABOUT PREFERENCE GENERALIZABILITY CHOICE UNDER PRESSURE: PERVERSE OUTCOMES OF ENHANCED FAMILIARITY PREFERENCE CHOOSING FOR THE RIGHT REASONS: VALUE-DRIVEN REASONING IN CONSUMER CHOICE CHOOSING VERSUS REJECTING: HOW POWER SHAPES OUR DECISION STRATEGIES CHOOSING WITH CRYING SMILES AND LAUGHING TEARS: THE DUAL EFFECTS OF MIXED EMOTIONS ON VARIETY SEEKING CITATIONS AND HERDING: WHY ONE ARTICLE MAKES IT AND ANOTHER DOESN’T CITYSCAPES AND MIGRATION: ENCAPSULATING ACCULTURATION IN THE URBAN COLLECTIVE SPACE CLIMBING THE GOAL LADDER: HOW UPCOMING ACTIONS INCREASE LEVEL OF ASPIRATION CLOUDS ON A SUNNY DAY: THE DOWNSIDE OF POSITIVE MOOD FOR GOAL PURSUIT CO-BRANDING WITH AN EMOTIONAL BRAND: IDENTITY THREAT AND COPING STRATEGIES AMONG LOYAL CONSUMERS COLOR HARMONY AND AESTHETIC SELF-DESIGN: EMPIRICAL TESTS OF CLASSICAL THEORIES COLORING DECISIONS: THE EFFECT OF RED AND BLUE COLORS ON CONSUMER BEHAVIOR COME CLOSER: ANTHROPOMORPHIZED PRODUCTS AS INTIMATE COMPANIONS COMMERCIAL MARKETING WITH COMMUNAL SENTIMENTS: REFRAMING TABOO TRADE-OFFS IN RELIGIOUS MARKETING COMPARABILITY AS THE DETERMINANT OF REWARD EVALUATION IN FREQUENCY PROGRAM COMPETING THROUGH CORPORATE SOCIAL INITIATIVES: THE ROLES OF INITIATIVE PARTICIPATION AND BRAND TRUST COMPULSIVE BUYING - ALSO A MALE PROBLEM? CONCEPTIONS OF CONSUMPTION IN CONSUMER CULTURE THEORY: A DYNAMIC FRAMEWORK CONCEPTUALIZING TRANSFORMATIVE SERVICE RESEARCH CONFLICTING IMPERATIVES OF MODESTY AND VANITY AMONG YOUNG WOMEN IN THE ARABIAN GULF CONFLICTING SELVES AND THE ROLE OF POSSESSIONS: EXPLORING TRANSGENDERS' SELF-IDENTITY CONFLICT CONSPICUOUS CONSUMPTION IN A RECESSION: TONING IT DOWN OR TURNING IT UP? CONSTRUAL AND CATEGORIZATION: IMPACTS OF PSYCHOLOGICAL DISTANCE ON BRAND EXTENSIONS CONSTRUCTION OF PRINT ADVERTISEMENT IN THE CONTEXT OF CONCEPTUAL COHERENCE AND MEMORY DISTORTION CONSUMER ACCULTURATION AND COMPETING, COUNTERVAILING TASTE STRUCTURES CONSUMER CHRONIC AFFECT AND PERSUASIVENESS OF NOSTALGIA ADVERTISING APPEALS CONSUMER MEMORY FOR EASY-TO-PRONOUNCE NON-WORD BRAND NAMES: THE EFFECT OF ATTITUDES CONSUMER REACTIONS TO CORPORATE DECISIONS TO OUTSOURCE LABOR ABROAD CONSUMER RESPONSE TO SPOKESPERSON’S RACE: A RESEARCH SYNTHESIS OF RACIAL SIMILARITY EFFECTS IN ADVERTISING CONSUMER VICTIMIZATION: A PSYCHOLOGICAL CONTRACTS PERSPECTIVE CONSUMER WILLINGNESS TO PURCHASE COUNTERFEIT BRANDS: FREQUENT CHANGE IN FASHION AS A DETERMINANT CONSUMER’S PERCEIVED CONTROL: A CRITICAL REVIEW AND A RESEARCH AGENDA CONSUMER-BASED PERCEIVED INNOVATIVENES: THE BIG SEVEN CONSUMERS' ATTACHMENT AND COMMITMENT TO BRANDS AND MEDIA TITLES: THE ROLE OF EMOTIONS CONSUMERS DO COMPARE APPLES WITH ORANGES: INVESTIGATING CROSS CATETORY REFERENCING IN CONSUMER DECISION-MAKING CONSUMER'S MOTIVATION OF COUNTERFEIT CONSUMPTION IN CHINA CONSUMERS’ INVESTMENTS IN BRAND RELATIONSHIPS CONSUMING LABEL INFORMATION IN PRODUCT SERIES CONSUMING STARDUST: THE CONSUMPTION OF CELEBRITIES BEYOND PRODUCT ENDORSEMENTS CONSUMPTION AS CONTAMINATING INNOCENCE: A STUDY OF CHILDREN'S BIRTHDAY PARTIES CONTROL DEPRIVATION AND COMPENSATORY SHOPPING CONVERSATIONS SELL: HOW DIALOGICAL JUDGMENTS AND GOALS UNDERPIN THE SUCCESS OF VIRAL VIDEOS COPYCATS AS UNCERTAINTY REDUCING DEVICES COUNTERFACTUAL PRIMING EFFECTS ON ADVERTISING PERSUASION COUNTER-STIGMA AND ACHIEVEMENT OF HAPPINESS THROUGH THE FREEGAN IDEOLOGY COVARIATION LEARNING, QUALITY EXPECTATION AND PRODUCT VALUATION UNDER HOMOSCEDASTIC AND HETEROSCEDASTIC UNCERTAINTY CROSSING THE VIRTUAL BOUNDARY: THE EFFECT OF INCIDENTAL CUES ON TASK ACCOMPLISHMENT CULTURAL ANALYSIS OF THE ATTITUDE-BEHAVIOR GAP: UNEXPECTED INSIGHTS CULTURAL IN-BETWEENESS AND MIGRANT IDENTITY: RECREATING CULTURE IN ONLINE THIRDSPACES OR HETEROTOPIAS CURB YOUR “WASTISM”: INTERPLAY BETWEEN THE ABUNDANCE MINDSET AND NON-ABUNDANCE CUES ON WASTE DEBIASING EFFECT OF FLUENCY ON LINEAR TREND PREDICTION DECISION QUICKSAND: WHEN TRIVIAL SUCKS US IN DECISIONS BASED ON EXTERNAL VERSUS INTERNAL CUES: THE DUAL EFFECT OF ATTRIBUTE QUANTITY ON CHOICE DECISIONS UNDER DISTRESS: STRESS PROFILES INFLUENCE ANCHORING AND ADJUSTMENT DEEP DISCOUNT OR FREE? THE EFFECTS OF PRICE PROMOTION ON WILLINGNESS TO PAY DEFEATING DEPLETION: HOW SELF-CONTROL CAN INCREASE SELF-REGULATORY RESOURCES DEFENSIVE REACTIONS TO SELF THREAT IN CONSUMPTION: THE MODERATING ROLE OF MODE OF THREAT AND AFFIRMATION DEPLETION VERSUS LOAD: DIFFERENTIAL EFFECTS ON SELF-CONTROL IN THE REACTANCE-TO-RECOMMENDATIONS PARADIGM DESIGNING MEMORIES DETERMINANTS OF CONSUMER-BRAND REUNION AFTER A BREAK-UP DEVALUATION AND FLUENCY EFFECTS OF THE DEPTH POSITION OF A NON-FOCAL IMAGE ON IMAGE EVALUATION DIFFERENTIATING BETWEEN SIMPLE AND COMPLEX EMOTIONS: IT’S A MATTER OF ABSTRACTNESS DISASTER ZONE! MAXIMIZING THE IMPACT OF CORPORATE CONTRIBUTIONS TO DISASTERS OR A DIFFERENT WAY OF THINKING OF FIT DISSOCIATING POSITIVE EMOTIONS OF HOPE AND HOPEFULNESS AND THEIR DIFFERENTIAL IMPACT ON CONSUMER FINANCIAL RISK-TAKING: A FUNCTIONAL MAGNETIC RESONANCE IMAGING STUDY DISTANCE MAKES THE WILL GROW WEAKER: WHEN DISTANCE HINDERS SELF-CONTROL DISTRACTED BY THE MAN IN THE MIRROR: FOCUSING ATTENTION ON THE OUTSIDE BODY REDUCES RESPONSIVENESS TO INTERNAL SIGNALS IN FOOD INTAKE DO “LOCALLY MADE” PRODUCTS AFFECT PRICE PERCEPTIONS? NOT ALWAYS DO FOREIGN BRAND PREFERENCES LEAD TO COUNTERFEITING? CROSS-COUNTRY INSIGHTS DO I REALLY HAVE TO PROVE WHO I AM? THE IMPACT OF IDENTITY DENIAL AND TARGETED ADS DO I REMEMBER MORE WHEN I FEEL MORE KNOWLEDGEABLE? DO MALES ENDORSE THIN IDEAL FOR WOMEN WHEN THE PRICE IS HIGH? DO RETAIL BRANDS BIAS CONSUMER DECISION MAKING? - AN FMRI-STUDY ON RETAIL BRAND FRAMES AND THE EVALUATION OF PRODUCT PACKAGING DOES A BROKEN HEART LEAD TO AN EMPTY WALLET? EXCLUSION INCREASES WILLINGNESS TO PAY FOR UNAPPEALING AND ILLEGAL PRODUCTS DOES ADVERTISING BASED ON GENDER EQUALITY WORK AND WHICH CONSUMER GROUPS SHOULD BE ADDRESSED? DOES BODILY FEEDBACK SIGNAL DIFFERENTIAL PSYCHOLOGICAL DISTANCE? THE EFFECT OF APPROACH AND AVOIDANCE MOTOR ACTION SIGNALS ON THE LEVEL OF CONSTRUAL FOR MENTAL REPRESENTATION DOES CALORIE LABELING AT RESTAURANTS AFFECT CONSUMERS’ DECISIONS OF WHERE TO DINE? DOES CONSUMERS’ PRODUCT INVOLVEMENT WITH SPONSORS’ PRODUCTS MATTER IN SPONSORSHIP? DOES EXPOSURE TO CONCEPT PRODUCTS AFFECT JUDGMENT OF MARKETED NEW PRODUCTS? DOMAINS OF PRIVACY IN ARAB GULF HOMES DON’T GO TO THE GROCERY STORE HUNGRY? EARLY ADOPTERS: OPINION LEADERS OR OPINION KEEPERS? EFFECT OF ATTRIBUTE CHANGE ON PREFERENCE MODIFICATION EFFECT OF TEMPORAL UNITS ON DURATION SENSITIVITY EFFECTIVENESS OF MENU LABELING AND CHOICE ARCHITECTURE ON FOOD AND BEVERAGE PURCHASES AT A LARGE HOSPITAL CAFETERIA EFFECTS OF ALPHANUMERIC BRAND NAMES: A SELECTIVE ANCHORING PERSPECTIVE EFFECTS OF DECISIONAL STATUS AND CONSTRUAL LEVEL ON THE PERSUASIVENESS OF HEALTH-RELATED MESSAGES AND PRODUCTS. EFFECTS OF METAPHOR ON GOAL-ORIENTED APPEALS IN ADVERTISING EFFECTS OF PERCEIVED INCOME DISTRIBUTION, EQUALITY, AND ECONOMY ON PREFERENCES FOR CONSPICUOUS CONSUMPTION EFFECTS OF PERSPECTIVE-TAKING ON THE EXPERIENCE AND INFLUENCE OF MULTIPLE MIXED EMOTIONS EFFECTS OF SORTING COMPETITIVE PRICES ON PRODUCT EVALUATIONS EFFECTS OF THE CONSUMER REVIEW PROCESS ON ATTITUDE FORMATION AND COMMUNICATION EMBIGGENERS AND ENSMALLENERS: A SCALE MEASURE OF PERCEIVED RISK AND BENEFITS IN SHARING RESOURCES EMBODIED PREFERENCES: HOW THE EASINESS OF GRASPING OBJECTS AFFECTS THEIR LIKING EMBODIED REAL ESTATE: NORTH-SOUTH LOCATION BIASES HOUSING PREFERENCE AND PRICING EMOTION IN ISOLATION: CROSSING VALENCE WITH CERTAINTY LEADS TO UNEXPECTED RESULTS EMOTIONAL ANTHROPOMORPHISM: WHAT KIND OF FACE SITS WELL ON A CAR'S FRONTAL APPEARANCE? EMOTIONS AND MOTIVATED REASONING: HOW ANGER INCREASES AND SHAME DECREASES DEFENSIVE PROCESSING EMPATHY DRIVERS IN THE UNCANNY VALLEY ENVIRONMENTAL CUES AND FOOD CONSUMPTION ETHNIC ENTREPRENEURS: THE IDENTITY-ENHANCING TACTICS OF GLOBAL CITY CONSUMPTION EUROPOLY MONEY: THE IMPACT OF CURRENCY FRAMING ON TOURISTS' SPENDING DECISIONS EVALUATING RATIO DATA AND THE ROLE OF CONSUMER PROCESSING MODE: CAN ANALYTICAL PROCESSING BIAS JUDGMENTS? EVERYTHING IN MODERATION? WHEN MODERATION LEADS TO INDULGENCE EVIDENCE FOR TWO FACES OF PRIDE IN CONSUMPTION: FINDINGS FROM LUXURY BRANDS EVOLUTIONARY GOAL SCAFFOLDING: BUILDING SOCIAL MOTIVES ON A PHYSICAL FOUNDATION EXAMINING THE RELATIONSHIP OF LOCUS OF CONTROL, PRO-ENVIRONMENTAL ATTITUDE AND PRO-ENVIRONMENTAL BEHAVIOR EXERCISING SELF-CONTROL INCREASES APPROACH MOTIVATION EXPANDING TIME: ALTERING CONSUMERS’ EXPERIENCE OF TIME THROUGH TEMPORAL PERSPECTIVE EXPERIENTIAL CONSUMPTION: A LOOK AT THE PERFORMING ARTS EXPLAINING THE CROSSMODAL INFLUENCE OF COLOR ON ODOR IDENTIFICATION RESPONSES: AN EXPECTATIONS-BASED APPROACH EXPLORING CONSUMER FORGIVENESS IN SERVICE FAILURES EXPLORING THE ANTECEDENTS AND CONSEQUENCES OF PHYSICAL APPEARANCE CONCERN EXPLORING THE EVERYDAY BRANDED RETAIL EXPERIENCE- THE CONSUMER QUEST FOR ‘HOMEYNESS’ IN BRANDED GROCERY STORES EXPLORING THE RELATIONSHIP BETWEEN TYPES OF TV PROGRAMS, ADVERTISING, AND MATERIALISM: A CULTIVATION THEORY PERSPECTIVE EXPOSURE TO EXTREME LUXURY: EFFECTS OF WELL-BEING EXPOSURE TO HEALTHY FOOD INCREASES THE APPETITE FABRICATING “GREEN” MEANING: AN EMPIRICAL EXAMINATION OF THE ROLE OF INDEXICAL AND ICONIC CUES TO AUTHENTICITY FAMILY OBLIGATIONS AND TIME MANAGEMENT FEATURE SIMILARITY, POPULARITY, AND CULTURAL SUCCESS FEELING LIKE MY SELF: EMOTION PROFILES AND IDENTITY FLOCKS, HERDS, AND FAMILIES: THE INFLUENCE OF VICTIM-UNITIZATION ON CHARITABLE GIVING FOCUSED ON A FEELING OR THE CAUSE? THE REGULATION OF ANXIETY FOR YOU OR FOR ME? HOW THE INTENDED RECIPIENT INFLUENCES THE CUSTOMIZATION EXPERIENCE AND VALUATIONS OF CUSTOMIZED PRODUCTS FORGET NEGOTIATION: THE NON-DIALECTICAL MODEL OF IDENTITY PROJECT BY EXTREME SPORTS PARTICIPANTS FRAMING AND SALES PROMOTIONS: UNDERSTANDING THE CHARACTERISTICS OF PRESENT AND PROSPECTIVE CONSUMERS FRISBEE FOR FRIENDS, FURNITURE FOR FAMILY: THE INFLUENCE OF PRODUCTS ON NETWORK ACTIVATION AND WOM INTENTIONS FROM PATIENT TO AGENT: COLLECTIVE PRACTICES AND IDENTITY WORK IN AN EMOTIONAL COMMUNITY FROM PHYSICAL STRENGTH TO MENTAL RESOLVE: WHY FLEXING MUSCLES INCREASES WILLPOWER GAMERZ GAMERZ: A VIDEOGRAPHIC STUDY OF HARDCORE XBOX 360 GAME PLAYERS GAMING WITH MR. SLOT OR GAMING THE SLOT MACHINE? POWER, ANTHROPOMORPHISM, AND RISK PERCEPTION GENDER DIFFERENCES IN RESPONSES TO FORM AND FUNCTION GENERATION Y’S REPRESENTATIONS OF WHO THEY ARE AND HOW THEY GIVE. GETTING TO KNOW IS GETTING TO LIKE: IMPLICIT COGNITIVE PROGRESS CAN AWAKEN LIKING GIVE THEM WHAT THEY WANT: THE BENEFITS OF EXPLICITNESS IN GIFT EXCHANGE GIVING ADVICE TO OTHERS: THE ROLE OF SOCIAL DISTANCE GLOBALIZATION TUG-OF-WAR: CONSUMPTION AS A SITE OF CONFLICT GOING AGAINST THE GRAIN: THE EVOLUTIONARY ROOTS OF NORMATIVE INFLUENCE GOT TO GET YOU INTO MY LIFE: DO BRAND PERSONALITIES RUB OFF ON CONSUMERS? GREEN AND GUILT FREE: THE ROLE OF GUILT IN DETERMINING THE EFFECTIVENESS OF ENVIRONMENTAL APPEALS IN ADVERTISING GREEN REQUESTS: ISSUE IMPORTANCE AND COMPLIANCE WITH ASSERTIVE ENVIRONMENTAL MESSAGES GUILT APPEALS IN GREEN ADVERTISING: INFLUENCES OF ISSUE PROXIMITY AND ENVIRONMENTAL INVOLVEMENT GUILT DRIVEN COMPLIANCE BY ANTHROPOMORPHIZED SOCIAL CAUSES HAPTIC EXPERIENCES: A TOUCHING STORY OF IMPRESSION FORMATION AND DECISION-MAKING HATE THE WAIT? WHY CUSTOMERS WHO WAIT LONGER BUY MORE HE OR I DETERMINES WHAT OR HOW: EFFECTS OF VISUAL PERSPECTIVE ON PERCEIVED SELF CHANGE AND CHOICE HEALTHY SATIATION: THE ROLE OF SATIATION IN HAVING EFFECTIVE SELF CONTROL HELPING OR HINDERING? SIBLING INTERACTION IN CHILD INFLUENCE STRATEGIES HIDING GUILT HIDING IN PLAIN SIGHT: ‘SECRET’ ANOREXIA NERVOSA COMMUNITIES ON YOUTUBETM HOPELESSLY DEVOTED? WORD-OF-MOUTH AND DIAGNOSTICITY IN A STABLE PREFERENCE CONTEXT HOW ASKING “WHO AM I?” AFFECTS WHAT YOU BUY: THE INFLUENCE OF SELF-DISCOVERY ON CONSUMPTION HOW DO CONSUMERS ESTIMATE PRODUCT DOWNSIZING AND HOW CAN THEY BE HELPED? HOW DOES CONSTRUAL LEVEL INFLUENCE DONATIONS TO INDIVIDUALS AND ORGANIZATIONS HOW DOES POWER AFFECT EVALUATION OF BRAND EXTENSIONS? HOW GOALS AFFECT THE IMPACT OF PRODUCT ATTRIBUTES ON PRODUCT EVALUATION: THE ROLE OF ATTRIBUTE ABILITY, GOAL ACTIVATION AND GOAL-PRODUCT FIT HOW LOW CAN I GO? THE COMPARATIVE EFFECT OF LOW STATUS USERS ON BUYING INTENTIONS HOW MOOD MODERATES THE EFFECT OF CONTEXT ON PRODUCT JUDGMENTS HOW OBJECTIVE AND SUBJECTIVE MENTAL RESOURCES INFLUENCE TASK PERFORMANCE: TESTING THE “I WORKED HARD, I MUST BE DEPLETED” HYPOTHESIS HOW SELF-VIEW INFLUENCES CONSUMERS’ PROPENSITY TO ADOPT NEW PRODUCTS: ROLE OF PRODUCT NEWNESS AND RISK-RELIEVING INFORMATION HOW THE ORDER OF INFORMATION ABOUT AN EXPERIENTIAL PRODUCT IMPACTS AFFECTIVE EVALUATION I AM TOO MUCH OF A MAN TO BE ARTISTIC: SIGNALING INCOMPETENCE TO REDUCE THE THREAT OF BEING ASSOCIATED WITH A DISSOCIATIVE GROUP I AM WHERE I AM: PHYSICAL DISTANCE FRACTURES THE SELF I SHOW YOU ONLY WHO I AM IF NEEDED: IDENTITY SIGNALING AS A RESULT OF THE INTERACTION BETWEEN PERSONAL MOTIVES AND SITUATIONAL FACTORS I’D RATHER WAIT 30 DAYS THAN ONE MONTH: THE UNIT EFFECT IN TIME PERCEPTION ICONOCLASM, AUTOTELICITY, NARCISSISM, AND COOL BEYOND DISTINCTION IDENTITY EXPRESSION WITH BRANDS FOLLOWING A SELF-THREAT IF I IGNORE YOU, YOU SPEND; IF I REJECT YOU, YOU HELP: DIFFERENT TYPES OF SOCIAL EXCLUSION THREATEN DIFFERENT NEEDS AND PRODUCE DIFFERENT OUTCOMES IF IT’S HARD TO READ, IT’S WORTH IT: WHEN METACOGNITIVE EFFORT ENHANCES PRODUCT VALUE IF IT’S SIMILAR, IT’S MORE LIKELY… BUT CAN IT BE WORTH IT? PERCEIVED SIMILARITY, PROBABILITY AND OUTCOME VALUE IMPACT OF PRIMARY-SECONDARY CONTROL ON DONATION BEHAVIOR IMPROVING THE POWER OF SWITCHING INTENT TO PREDICT ACTUAL SWITCHING BEHAVIOR - A CONSTRUAL LEVEL THEORY PERSPECTIVE IN PURSUIT OF BALANCED PERSPECTIVE ON CONSUMER AGENCY AND THE POWER OF THE SOCIAL: DISCOURSE THEORY OF LACLAU AND MOUFFÉ FOR CONSUMER RESEARCH IN SEARCH OF AN AUTHENTIC CONCEPTUALIZATION FOR AUTHENTICITY IN MARKETING OFFERINGS INALIENABLE WEALTH AND TRAUMA RESOLUTION: AN EXPLANATION OF GENEALOGY CONSUMPTION INCREASING PERSUASION WHILE DECREASING RECOGNITION: EXPLORING THE INTERACTIVE EFFECTS OF PRODUCT PLACEMENTS ON CONSUMERS IN A STATE OF EGO-DEPLETION INDIVIDUAL SUSCEPTIBILITY TO PRIMING EFFECTS INFORMATION BUT AT WHAT COST? - THE POSITIVE AND NEGATIVE IMPACT OF INFORMATIONAL SOCIAL INFLUENCE INHIBITION SPILL-OVER: SENSATIONS OF PEEING URGENCY LEAD TO INCREASED IMPULSE CONTROL IN UNRELATED DOMAINS INNOVATION AESTHETICS: THE RELATIONSHIP BETWEEN CATEGORY CUES, CATEGORIZATION CERTAINTY AND NEWNESS PERCEPTIONS INTEGRATE OR SEPARATE FUTURE PAIN? THE IMPACT OF CURRENT PAIN INTERIORITY IN CONSUMER CULTURE INTRODUCING THE WOM TRANSMITTER IN GENERATIONAL WORD OF MOUTH: WHY CONSUMERS REFUSE TO TRANSMIT POSITIVE OR NEGATIVE WORD OF MOUTH INVESTIGATING THE STRENGTH OF AFFECTIVELY AND COGNITIVELY BASED ATTITUDES INVESTIGATION OF DIFFERENCES IN DIFFUSION BETWEEN POSITIVE AND NEGATIVE WORD-OF-MOUTH INVESTMENT OF SELF THROUGH PROCESS INVOLVEMENT IS A DIAMOND REALLY FOREVER? EFFECTS OF LAY THEORIES OF LOVE ON RESPONSES TO ROMANCE APPEALS IN ADVERTISING IS ABERCROMBIE MAKING ME ARROGANT? THE IMPACT OF BRAND PERSONALITY TRAITS ON POST-CONSUMPTION BEHAVIOR IS GREEN? IS MAKING PLANS GOOD FOR YOU? THE DIFFERENTIAL IMPACT OF PLANNING ON BEHAVIOR IS NEGATIVE BRAND PUBLICITY ALWAYS DAMAGING? THE MODERATING ROLE OF POWER IS OLFACTORY MEMORY UNIQUE? IS PROFIT EVIL? INCENTIVE NEGLECT AND THE ASSOCIATION OF PROFIT WITH SOCIAL HARM IS THAT A REAL SONG OR DID YOU JUST MAKE IT UP? STYLES OF AUTHENTICITY IN THE CULTURAL (RE)PRODUCTION OF MUSIC IS THERE A UNIVERSAL POSITIVITY EFFECT? A CROSS-CULTURAL PERSPECTIVE IS WHAT YOU FEEL WHAT THEY SEE? IT LEAVES A BAD TASTE IN YOUR MOUTH: THE IMPACT OF NEGATIVE COMPANY INFORMATION ON CONSUMPTION EXPERIENCE IT’S ALL ABOUT THE GREENS: CONFLICTING MOTIVES AND MAKING GREEN WORK JUDGING A BOOK BY ITS COVER: HOW CONSUMERS PERCEIVE CONSPICUOUS CONSUMPTION BY OTHERS JUST THIS ONCE: PERCEPTUAL DISTORTION ENTITLES CONSUMERS TO INDULGE KINDLING THE MOTIVATIONAL SYSTEM: IMPACT OF INCIDENTAL HEDONIC CUES ON GOAL PURSUIT LAY THEORIES OF OBESITY LEAD US NOT INTO TEMPTATION: DEPLETION DOES NOT REQUIRE INDIVIDUAL SELF-CONTROL USE LEAKY PREFERENCES: FLUENCY EFFECTS IN PERCEPTION AND CHOICE LEARNING TO BE COSMOPOLITAN LIVING A SECOND LIFE: THE ROLE OF GOALS AND MENTAL IMAGERY ON SATISFACTION ONLINE LOGO IMAGE EFFECTS ON CONSUMER PERCEPTIONS OF PACKAGES LONELY ARE THE BRAVE: EFFECTS OF SOCIAL EXCLUSION ON CONSUMER RISK-TAKING MAINTENANCE VERSUS ATTAINMENT GOALS: INFLUENCE OF SELF-REGULATION GOAL TYPE ON GOAL PURSUIT BEHAVIORS MAKE A FUNNY: HUMOR PRODUCTION AND THE BENIGN VIOLATION THEORY MALE INTERPRETATION OF IDEALIZED MODEL IMAGES IN ADVERTISING – A CROSS CULTURAL STUDY MANEUVERING OR CHEATING? PERSPECTIVE-TAKING AND NUMERICAL ANCHORING IN PRICE NEGOTIATION MARKET SCARCITY AND PERSUASION: AN INFORMATION CONGRUITY PERSPECTIVE MARKETING TO AVATARS: THE IMPACT OF VIRTUAL EMBODIMENT ON CONSUMER SELF-CONCEPT AND BEHAVIOR MATCH-UP EFFECTS HAPPEN FOR A REASON: THE IMPACT OF ACTIVATING PERSUASION KNOWLEDGE ON ENDORSER EFFECTIVENESS MATERIALISM AND AFFECTIVE FORECASTING ERROR: IMPLICATIONS FOR SUBJECTIVE WELL-BEING MATERIALIZING AND VALORIZING CULTURAL CAPITAL: AN INVESTIGATION OF THE “CAFE-SCAPE” OF A GENTRIFYING NEIGHBOURHOOD MEASURING ASSOCIATIONS ACROSS CULTURES: A COMPARISON OF BEST-WORST AND RATING METHODS MEN, BAGS AND THE CITY – MALE’S ADOPTION OF NON TRADITIONAL GENDER AESTHETICS MERE INFLUENCE EFFECT: WHEN MOTIVATION TO INFLUENCE DRIVES DECISION MERE PROACTIVITY EFFECTS OF SALES-RELATED SERVICE OFFERINGS: A FIELD EXPERIMENT MERELY ACCESSIBLE: PRODUCTS MAY BE EFFECTIVE WITHOUT ACTUAL CONSUMPTION MESSAGE FRAMING OF HEALTH COMMUNICATIONS: EFFECTS ON PAP EXAM ATTITUDE AND INTENTION METAPHORS IN ADVERTISING: COGNITIVE FLEXIBILITY MATCHING PERSPECTIVE MICRO-FINANCING DECISIONS MIXED ORIGINS, DIVERSE PREFERENCES: CONSUMPTION COMPROMISES IN CONTEMPORARY HOMES MIXING IT UP: THE EFFECTS OF COGNITIVE CONTRASTING ON COGNITIVE RESOURCE AVAILABILITY AND ADVERTISEMENT RECALL MOBILE ETHNICITIES IN GLOBAL CITIES MOOD MATCHING: THE IMPORTANCE OF FIT BETWEEN MOODS ELICITED BY TV PROGRAMS AND COMMERCIALS MORE THAN JUST A CONSTRAINT: BUDGET CONSTRAINTS SHAPE PREFERENCE MORTALITY SALIENCE AND FOREIGN PRODUCT EVALUATION: AN IMPORTANT MODERATOR MOTIVATED CONSUMER INNOVATIVENESS: CONCEPT, MEASUREMENT, AND VALIDATION MOTIVATED TASTE CHANGE FOR DIET COKE MOTIVATED UNDERPINNINGS OF THE IMPACT BIAS IN AFFECTIVE FORECASTS MOTIVATIONAL CONSEQUENCES OF PERCEIVED VELOCITY IN GOAL PURSUIT NARCISSISTS AS CONSUMERS: USING SCARCE PRODUCTS TO VALIDATE EXCESSIVELY POSITIVE SELF-VIEW NEGATIVE DIMENSIONS OF BRAND PERSONALITY NEGATIVE EMOTIONS AND HEALTH MESSAGING: COPING EFFICACY AND MESSAGE FRAMING EFFECTS NEGOTIATING THE BOUNDARY BETWEEN THE SELF AND THE OTHER: INDIVIDUATION AND ASSOCIATION THROUGH SOCIALLY-VISIBLE BRAND USE NETWORKED STYLES AND NORMALIZING TASTE NARRATIVES NEURAL MECHANISMS OF SOCIAL NORMATIVE INFLUENCE NEURAL STRUCTURES OF EMOTIONAL RESPONSES TO TELEVISION COMMERCIALS: A FUNCTIONAL MAGNETIC RESONANCE IMAGING STUDY NEW BUSINESS, NEW BABIES: PROPOSING A SOCIOLOGICAL ANALYSIS OF CONSUMING EARLY CHILDHOOD DEVELOPMENT SERVICE IN CHINA NON-PROFITS ARE SEEN AS WARM AND FOR-PROFITS AS COMPETENT: FIRM STEREOTYPES MATTER NOT EVERYONE LOVES BUFFETS: PRICING PREFERENCE OF FRUGAL CONSUMERS ON CONSUMING CELEBRITIES: THE CASE OF THE KYLIE E-COMMUNITY ONCE BITTEN, TWICE SHY: DIFFERENCES IN SOCIAL EFFICACY AFFECT THE PERCEIVED EFFICACY OF ANTHROPOMORPHIZABLE PRODUCTS ONE WITHOUT THE OTHER: THE EFFECTS OF PRIMING INDIVIDUAL AND COLLECTIVE MINDSET ON CONSUMER CHOICE AND VALUATION OPINION SEEKING IN CONSUMER NETWORKS OPPORTUNITY COSTS NEGLECT IN THE TRADEOFF BETWEEN TIME AND MONEY OPPORTUNITY OR CHALLENGE? THE IMPACT OF EXPOSURE TO SIMILAR EXTENSIONS ON THE EXTENSIONS OF LATE MOVERS OPPOSING SELVES: HOW AMERICAN AND MORAL IDENTITY INTERACT WITH THE PSYCHOLOGY OF INTERNATIONAL WAR TO UNDERMINE CHARITABLE GIVING TO FOREIGN CIVILIANS OUT OF SIGHT, OUT OF MIND: ON THE IRRATIONAL SIDE OF EGOCENTRISM IN SOCIAL COMPARISONS OVERWEIGHT AND SELF-CONTROL FAILURE: IS THERE A WAY OUT? OVULATION, FEMALE COMPETITION, AND PRODUCT CHOICE: HORMONAL INFLUENCES ON CONSUMER BEHAVIOR OVULATORY CYCLE EFFECTS ON WOMEN’S ATTENTION TO HIGH-STATUS PRODUCTS PARADISE LOST: THE MAKING OF SHANGRI-LA PARTNERS AND SERVANTS: ADOPTING TRAITS OF ANTHROMORPHIZED BRANDS PARTNERSHIP IN HEALTHCARE: THE IMPACT OF CO-PRODUCTION ON HEALTHCARE OUTCOMES PAYING IT FORWARD: GREED AND GENEROSITY IN UPSTREAM RECIPROCITY PEACOCKS, PORSCHES AND THORSTEIN VEBLEN: CONSPICUOUS CONSUMPTION AS A MATING SIGNALING SYSTEM PENNY WISE LB FOOLISH: FROM AMBITION TO INTEMPERANCE PERCEIVED ENTITATIVITY AND ACCESSIBILITY-DIAGNOSITICITY AS MODERATORS OF RECIPROCAL EXTENSION EFFECTS PERCEPTUAL PROMINENCE EFFECTS IN CONSUMER CHOICE PERSONAL BLOGGING, PERFORMANCE AND THE QUEST FOR FAME. PERSONALITY AND SUSTAINABLE CONSUMPTION: AN APPLICATION OF THE 3M MODEL PLACEBO RESPONSES TO SHAKEN BELIEF: DETRIMENTAL IMPACT OF CONSUMER CHOICE ON PRODUCT EFFICACY PLAYING MISMATCHMAKER: THE IMPACT OF MATCHING VERSUS MISMATCHING BRAND PERSONALITIES IN INCIDENTAL BRAND EXPOSURE PLEASE, ACCEPT MY KIDNEY: KIDNEY DONORS IN AFRICAN AMERICAN FAMILIES POWER AND CHOICE: A COMPENSATORY THEORY OF CONTROL POWER AND SPENDING ON ONESELF VERSUS OTHERS: FROM PSYCHOLOGICAL TO ECONOMIC VALUE PREFERENCES, INTERRUPTED PRICE-BASED EXPECTATIONS PRIMING SUSCEPTIBILITY: THE MODERATING ROLE OF SELF-BRAND CONNECTION ON NONCONSCIOUS PRIMING EFFECTS PRISONERS OF THEIR OWN RESOURCES: DEPLETION IN PAROLE DECISION BY EXPERT JUDGES PROCESS VERSUS OUTCOME FOCUS: HOW TO ENCOURAGE CONSUMER TO INCREASE REPAYMENT AMOUNT PROCESSING FLUENCY AND SATIATION PRODUCT INVOLVEMENT VS. PRODUCT MOTIVES AS MODERATORS OF THE EFFECTS OF AD-EVOKED FEELINGS: AN ANALYSIS OF CONSUMER RESPONSES TO 1,100 TV COMMERCIALS PROMOTING PRODUCTS VERSUS OUTCOMES TO IMPACT THE DECISION MAKING PROCESS: THE POWER OF RECOMMENDING ONE PRODUCT PROMOTING THE EFFECTIVE USE OF COUNTERFACTUAL GENERATION TO TACKLE NEGATIVE CONSUMPTION PROSPECTIVE MOTIVATED REASONING IN CHARITABLE GIVING: MAKING SENSE OF OUR FUTURE BEHAVIOR AND PROTECTING OUR FUTURE SELF PURCHASE INTENTION TOWARD COUNTERFEITS – ANTECEDENTS AND CONSEQUENCES FROM CULTURALLY DIVERSE COUNTRIES PUTTING THE ROOTS BACK IN GRASSROOTS: CONSUMER ACTIVISM THROUGH SOCIAL MEDIA QUALITY AND QUANTITY OF FOOD CONSUMPTION: ROLE OF EMOTION AND SOCIAL CAPITAL RACIAL PREFERENCES IN CHARITABLE BEHAVIOR VARY BY AGE OF RECIPIENT RECIPROCITY BY PROXY: EXPANDING THE BOUNDARIES OF THE NORM OF RECIPROCITY TO INDUCE ENVIRONMENTAL ACTION RECYCLING – A LICENSE TO WASTE? RELAXATION INCREASES MONETARY VALUATIONS RELIGIOUS INFLUENCE ON CONSUMER BEHAVIOR: FROM KEBAB TO BIG MAC REPUTABLE BRAND NAMES CAN IMPROVE PRODUCT EFFICACY RESPONSES TO ANIMAL ANTHROPOMORPHISM IN ADVERTISING BASED ON CHARACTER SIMILARITY TO HUMANS RESTRICTING CHOICE OF INPUTS INCREASES CREATIVITY FOR EXPERIENCED CONSUMERS RETAIL THERAPY OR ROSE-TINTED GLASSES? THE EFFECT OF MOOD ON IMPULSE BUYING RETAIL, BEAUTY SERVICES AND MASCULINITY: WHEN BRANDS FACE RETAILERS’ RESISTANCE TO CHANGING MASCULINE MARKET RETWEET: A DIGITAL MEDITATION ON THE POWER OF TWITTER REVEALING AN ADVERTISING MYTH: HOW SUPPORTIVE IS EDITORIAL SUPPORT? REVISITING CONTEXTS OF SOCIALIZATION: THE FRIENDSHIP GROUP AS THE CONSUMER SOCIALIZATION CONTEXT REVISITING THE SUBCULTURE: FRAGMENTATION OF THE SOCIAL AND THE VENUE FOR CONTEMPORARY CONSUMPTION RISK ACCULTURATION THROUGH MARKETPLACE AND TECHNOLOGY RITUALS IN TRANSITION: RECIPROCAL PIG FEASTS IN NORTHEASTERN RURAL CHINA Roundtable Session : Barbara Stern’s Legacy to Consumer Research (Open to all) Roundtable Session : Compliments, critiques, and consumption: The effects of word-of-mouth valence and social ties on peer advice in socially-embedded settings. (Open to all) Roundtable Session : Developing a Dissertation Idea (Open to all) Roundtable Session : Green, Ethical, and Sustainable Consumption (Open to all) Roundtable Session : Neuroscience, Marketing, and Vulnerable Consumers: Integrative Approaches to Advancing Theory and Social Welfare (Open to all) Roundtable Session : The Evolving Definition of Rationality (Panel Discussion Open To All) Roundtable Session : Understanding Prosocial Behavior Among Consumers and Organizations (Open to all) Roundtable Session : Walking the Work-Life Tightrope (Panel Discussion Open to All) SACRED PLACES: AN EXPLORATORY INVESTIGATION OF CONSUMING PILGRIMAGE SADNESS AND CONSUMPTION: THE ATTENUATING ROLE OF CHOICE SADNESS, APATHY, AND THE TENDENCY TO SHUN MOOD REPAIR SAME DESTINATION, DIFFERENT PATHS: THE EFFECT OF OBSERVING OTHERS’ DIVERGENT REASONING ON CHOICE CONFIDENCE SAS (UN)FAIRNESS SATISFACTION IN THE CONTEXT OF CUSTOMER CO-PRODUCTION: SAYING NO TO TATTOOS AND YES TO SAFE SEX: EGO-DEPLETION MAY HELP BOOST SELF-REGULATION SCOPE (IN)SENSITIVITY ACROSS TIME PERSPECTIVES: AFFECT AS A DECISION MAKING SYSTEM OF THE PRESENT SEEING OURSELVES IN OTHERS: CONSUMER COMPLIANCE WITH RECOMMENDATIONS MADE BY AMBIGUOUS AGENTS SEEING SMILES: CONSUMERS’ ADOPTION OF ANTHROPOMORPHIZED NEW PRODUCT SELF AND SOCIAL SIGNALING EXPLANATIONS FOR CONSUMPTION OF CSR-PRODUCTS SELF- CONTROL AND THE DIFFERENTIAL WEIGHTING OF THE COMPONENTS OF RISK SELF-CONSTRUAL AND SOCIALLY RESPONSIBLE CONSUMER BEHAVIOR. SESSION OVERVIEW SET AND OPTION ATTRACTIVENESS AS MODERATORS OF THE ‘TOO MUCH CHOICE’ PHENOMENON SHANGRI-LA, A JOURNEY FROM AN IMAGINARY PLACE TO A NON-PLACE SHARING AS MEANS OF WEALTH ACCUMULATION SHARING THE REWARD OR BLAMING THE FAILURE: THE MODERATING ROLE OF SELF-BRAND CONNECTION ON ATTITUDE TOWARDS THE BRAND SHOULD VARIETY SEEKING BE MEASURED AT THE SKU, BRAND, OR CATEGORY LEVEL? DOES IT MATTER? SHOULD YOU KILL TWO BIRDS WITH ONE STONE? THE DILUTING INFLUENCE OF HAVING MULTIPLE GOALS ON GOAL PURSUIT SIMPLE STRATEGIES FOR COMMUNICATING HEALTH INFORMATION SITTING POSITION AND SELF-CONTROL SKILL- VERSUS EFFORT-BASED DIFFICULTY: THE ROLE OF EMOTION IN MOTIVATING DIFFICULT ACTIONS SLACKING IN THE MIDDLE: RELAXING PERSONAL STANDARDS IN THE COURSE OF GOAL PURSUIT SLAM THE GOOD GUYS: GUILT OVER LESS ETHICAL BEHAVIOR RESULTS IN DENIGRATION OF ETHICAL CONSUMERS SMALL CHANGE: SUBJECTIVE VALUATION OF COINS AND PAPER MONEY SOCIAL INFLUENCE ON CHOICE UNDER UNCERTAINTY SOCIAL MEDIA FOR SOCIAL CHANGE: SUSTAINABILITY-BASED COMMUNITY IN A SUSTAINABLE WORLD SOCIAL NETWORKS AND THE VALUE OF COLLABORATIVE USER-GENERATED CONTENT SOCIAL PREFERENCES AND CHARITABLE GIVING: HOW PAY-WHAT-YOU-WANT PRICING CAN OPTIMIZE SOCIAL WELFARE SOCIAL PRODUCTION OF MEDICINE IN A VIRTUAL HEALTH COMMUNITY ORGANIZATION SOCIAL RISK EFFICACY IN PREVENTING YOUTH OBESITY SOCIAL STANDARDS AND THE CONSTRUCTION OF HEDONIC VALUE SOCIAL TREATMENT AND ITS IMPACT ON CONSUMER BEHAVIOR SOCIALLY CONSCIOUS CONSUMPTION AND CIVIC ENGAGEMENT: MOBILIZING COLLECTIVE CONCERN THROUGH PRIVATE INTEREST SOURCE 2.0: READING SOURCE CUES IN ONLINE COMMUNITIES Special Session : All My Children: Fostering Diverse Approaches to Consumer Well-Being Research SPECIAL SESSION SUMMARY: A BROAD VIEW OF THE NOTION OF SENSORY INTERACTION
SPREADING ACTIVATION MODEL RECONSIDERED: MOTOR ACTION CAN RESULT IN HABIT SPIRALS SPURIOUS! NAME SIMILARITY EFFECTS (IMPLICIT EGOTISM) IN MARRIAGE, JOB AND MOVING DECISIONS SQUEEZING A DRY TOWEL: REDUCING CONSUMERS’ OPTIMISTIC PREDICTION BIASES STAYING WARM IN THE WINTER: SEEKING PSYCHOLOGICAL WARMTH TO REDUCE PHYSICAL COLDNESS STICKY DESIRES OR TRICKY SELF-CONTROL? DYNAMIC PROCESSES IN ATTENTIONAL BIAS TOWARDS TEMPTATIONS STRATEGY COMPATIBILITY: THE TIME VERSUS MONEY EFFECT ON CONSUMER DECISION MAKING STUCK IN THE MIDDLE: THE PSYCHOPHYSICS OF GOAL PURSUIT SUBLIMINAL PRIME-TO-BEHAVIOR EFFECTS SUBSTITUTING BRANDS WITH SOCIAL BEHAVIOR TO SATISFY IDENTITY NEEDS SUNGLASSES, HIERARCHY, AND NEGOTIATIONS: GENDER DIFFERENCES IN EYE GAZE DURING INTERPERSONAL COMMUNICATION SUSTAINABILITY: A NEW CONSUMER MOVEMENT SWEATSHOP LABOR IS WRONG UNLESS THE JEANS ARE REALLY CUTE: MOTIVATED MORAL DISENGAGEMENT. TAKING ADVANTAGE OF FUTURE FORGIVENESS? – LICENSING VS. CONSISTENCY EFFECTS IN THE CONTEXT OF ETHICAL DECISION MAKING TALK THE WALK, WALK THE TALK TEA FOR TWO: LUXURY IN JAPANESE TEA CEREMONY TELL THE TRUTH: THE EFFECTS OF DISCLOSURE IN WORD-OF-MOUTH MARKETING TEMPORAL CONSTRUAL, CATEGORIZATION PROCESSES, AND BRAND EXTENSION EVALUATION TESTING PHONETIC SYMBOLISM EFFECTS ON BRAND NAME PREFERENCE FOR BILINGUALS ACROSS MULTIPLE LANGUAGES TESTOSTERONE AND CONTEXT-SPECIFIC RISK: DIGIT RATIOS AS PREDICTORS OF RECREATIONAL, FINANCIAL, AND SOCIAL RISK-TAKING PROCLIVITY THAT'S NOT WHAT I FEEL: THE EFFECT OF HAPTIC IMAGERY AND HAPTIC INTERFERENCE ON PSYCHOLOGICAL OWNERSHIP AND VALUATION THE “SMALL AREA” EFFECT: HOW PROGRESS MONITORING INFLUENCES PARTICIPATION IN A REWARD PROGRAM THE A.I.R. CONSTRUCT: THE PROCESSING MECHANISM UNDERLYING AESTHETICS-INDUCED CONSUMER BEHAVIORS THE AB IDENTIFICATION SURVEY: IDENTIFYING ABSOLUTE VERSUS RELATIVE DETERMINANTS OF HAPPINESS THE ABANDONMENT OF UNPROFITABLE CUSTOMER RELATIONSHIPS: AN ANALYSIS OF EMOTIONAL REACTIONS THE ABSTRACTNESS OF LUXURY THE ATTRACTIVENESS OF NEW ZEALAND AS A UNIVERSITY STUDY DESTINATION: A COO STUDY OF CHINESE STUDENTS THE BEAUTY PENALTY: TOO SEXY FOR THE JOB? THE BIG COST OF SMALL PROBLEMS: IRONIC EFFECTS OF MALFUNCTION SEVERITY ON ENJOYMENT THE BLANK PAGE: HOW CONSTRAINING THE CREATIVE TASK INFLUENCES CREATIVE PROCESSES AND OUTCOMES THE BOOMERANG EFFECT OF MANDATORY SANITARY MESSAGES TO PREVENT OBESITY THE COMPROMISE EFFECT IN CHOOSING FOR OTHERS THE CONFLUENCE OF IDEOLOGIES IN CONSUMPTION ACTIVITIES THE CONSEQUENCE OF SCREENING STRATEGIES ON DECISION ACCURACY: THE ROLES OF PERCEIVED UNCERTAINTY AND CONSIDERATION SET SIZE THE CONSTRUCTION OF ORDINARY CELEBRITY THE COUNTERINTUITIVE EFFECTS OF THANK-YOU GIFTS ON CHARITABLE GIVING THE DARK SIDE OF PRODUCT ATTACHMENT: AN FMRI STUDY OF REACTIVITY OF USERS AND NON-USERS TO ADDICTIVE ADVERTISING CUES THE DEFENSIVE TRUST EFFECT: CONSUMERS’ DEFENSIVE USE OF BELIEF IN A JUST WORLD TO COPE WITH DECISION-GENERATED THREAT THE DISTORTION OF “OBJECTIVE” SCALES: A THEORY OF CONTEXT EFFECTS IN SEQUENTIAL JUDGMENTS THE DOVE EFFECT: HOW THE NORMALIZATION OF OBESITY CAN INFLUENCE FOOD CONSUMPTION THE DRUNKEN IDIOT BIAS: CONSUMING ALCOHOL CAN REDUCE PERCEIVED INTELLIGENCE THE DYNAMICS OF GOAL REVISION: UPDATING THE DISCREPANCY-REDUCING MODEL OF SELF-REGULATION THE EFFECT OF ACTION AND INACTION GOAL PRIMES ON CONSUMERS’ INFORMATION PROCESSING THE EFFECT OF AN INTEGRATED VIRTUAL COMMUNITY ON THE EVALUATION OF AN ONLINE STORE: FINDINGS FROM AN INTERNET EXPERIMENT THE EFFECT OF CONSTRUAL MATCHING ON CONSUMERS’ EVALUATIVE JUDGMENTS THE EFFECT OF CULTURAL ORIENTATION ON RESPONSES TO COMPARATIVE ADVERTISING THE EFFECT OF EVALUATION MODE ON NINE-ENDING PRICE PERCEPTION: SEPARATE, JOINT, AND SEQUENTIAL EVALUATION THE EFFECT OF MODEL SIZE AND SELF-AWARENESS ON HEALTH MESSAGE COMPLIANCE. THE EFFECT OF PROVIDING PEER INFORMATION ON RETIREMENT SAVINGS DECISIONS THE EFFECT OF SCARCITY ON PRODUCT EVALUATION THE EFFECT OF SCHADENFREUDE ON CHOICE OF CONVENTIONAL VERSUS UNCONVENTIONAL OPTIONS THE EFFECT OF SELF-CONSTRUAL AND REGULATORY FOCUS ON PERSUASION: THE MODERATING ROLE OF PERCEIVED RISK THE EFFECT OF SHIPPING FEE STRUCTURE ON CONSUMER EVALUATIONS OF ONLINE OFFERS THE EFFECT OF SOCIAL EXCLUSION ON CONSUMERS’ SENSITIVITY TO CONSTRUAL LEVELS THE EFFECT OF SYSTEMS OF THOUGHT ON BRAND SCANDAL SPILLOVER: HOLISTIC VERSUS ANALYTIC COGNITION MODERATING SCANDAL SPILLOVER AND DENIAL EFFECTS THE EFFECTS OF CIRCULAR AND LINEAR TIME ORIENTATIONS ON PERSONAL SAVINGS ESTIMATES AND SAVINGS BEHAVIOR THE EFFECTS OF DESIRE: DESIRE AS MOTIVATOR THE EFFECTS OF DURATION KNOWLEDGE ON FORECASTING VERSUS ACTUAL AFFECTIVE EXPERIENCES THE EFFECTS OF EMOTIONAL VERSUS COGNITIVE PROCESSING ON SHORT-TERM VERSUS LONG-TERM PREFERENCE CONSISTENCY THE EFFECTS OF GOAL BREADTH ON CONSUMER PREFERENCES THE EFFECTS OF THE MENSTRUAL CYCLE ON FOOD AND APPEARANCE-RELATED CONSUMPTION THE EFFECTS OF VANITY SIZING ON SELF-ESTEEM AND SHOPPING BEHAVIOR THE EMPEROR’S NEW CLOTHES: ARE WE SEEING OUR SUBJECTS CLEARLY? THE EVOLUTIONARY ROOTS OF DECISION BIASES: ERASING AND EXACERBATING LOSS AVERSION THE FLOW OF COSMETIC ROUTINES IN IRAN THE FUNDAMENTAL ATTRIBUTION ERROR IN SALESPEOPLE AND ITS CORRECTION BY STEALING THUNDER: EVIDENCE FROM AGENTS AND CONSUMERS THE GOOD, THE BAD, AND THE UGLY: AESTHETIC EFFECTS IN PRODUCT FEATURE JUDGMENTS THE IMPACT OF ASSORTMENT VARIETY ON INFERENCES AND PURCHASE INTENTIONS THE IMPACT OF COUNTERFACTUAL MINDSET ON CONSUMER INFORMATION PROCESSING THE IMPACT OF EMOTIONS ON CUSTOMERS’ PERCEPTION OF WEBSITE ATMOSPHERIC CUES: AN EMPIRICAL CROSS-CULTURAL INVESTIGATION THE IMPACT OF INTERFERENCE: HOW CONTEXTUAL SIMILARITY OF ADVERTISING MESSAGES CAN INFLUENCE PERCEPTION AND IMPACT CONSUMER CHOICE THE IMPACT OF NEGATIVE INFORMATION ON PERCEPTIONS OF OWN COUNTRY PRODUCTS: A NEW PERSPECTIVE ON COUNTRY OF ORIGIN AND ITS INFLUENCE ON CONSUMER BEHAVIOR THE IMPACT OF NEGATIVE ONLINE REVIEWS: WHEN DOES REVIEWER SIMILARITY MAKE A DIFFERENCE? THE IMPACT OF PREANNOUNCEMENTS AND RUMORS ON CONSUMER EVALUATIONS THE IMPACT OF PRICE ON PREFERENCE CONSISTENCY OVER TIME THE IMPACT OF SHOPPING THE RIGHT WAY: THE INFLUENCE OF FIT BETWEEN MINDSETS AND SHOPPING ORIENTATIONS ON PRODUCT EVALUATIONS AND WILLINGNESS TO PAY THE INFLUENCE OF AMBIENT NOISE ON CREATIVE COGNITION AND BEHAVIOR THE INFLUENCE OF ASSORTMENT SIZE ON PREFERENCE-CONSISTENT CHOICE. THE INFLUENCE OF FRONT-OF-PACK NUTRITION LABELS ON CONSUMERS’ FOOD CHOICES AT THE POINT OF PURCHASE AND THE POINT OF CONSUMPTION THE INFLUENCE OF MIRROR DECORATION ON FOOD TASTE THE INFLUENCE OF THE ENTERTAINMENT INDUSTRY ON THE PERCEPTION OF ETHICS THE INTERPLAY BETWEEN FORM, FUNCTION, AND EXPERTISE IN CONSUMER CHOICE THE IRONIC EFFECTS OF CREDIT CARD BALANCES AND CREDIT LIMITS ON CONSPICUOUS CONSUMPTION THE LINK BETWEEN USABILITY, PREFERENCE REVERSAL, AND DECISION MAKING THE MIDDLE OPTION BIAS: IS THE COMPROMISE EFFECT DRIVEN BY A RESPONSE ORDER EFFECT THE MODERATING ROLE OF SELF-CONSTRUAL IN SELECTIVE SELF-STEREOTYPING THE OBESITY SUPERHIGHWAY: AN I3 THEORY ANALYSIS OF UNHEALTHY FOOD CONSUMPTION THE POWER OF POSITIVE THINKING: ASYMMETRICAL AFFECTIVE PERSEVERANCE IN CONSUMER BRAND JUDGMENTS THE PROSOCIAL WORKPLACE: PROSOCIAL SPENDING IMPROVES EMPLOYEE SATISFACTION AND JOB PERFORMANCE THE PSYCHOLOGY OF COLOR IN PROMOTION DESIGN: A REGULATORY FIT PERSPECTIVE THE RATINGS PARADOX: WHY WE PREFER READING NEGATIVE REVIEWS, BUT THEN SUBSEQUENTLY RATE THESE REVIEWS AS LESS USEFUL THE REBOUND OF THE FORGONE ALTERNATIVE THE ROLE OF BRAND COMMUNITIES IN THE CONSTRUCTION OF CELEBRITY THE ROLE OF CONTEXT AND CONTENT ON RECOGNITION ACCURACY IN VIRTUAL WORLDS THE ROLE OF CULTURE IN THE ASSIMILATION OF MATERIALISTIC VALUES: THE CASE OF SOUTH AFRICAN SOCIETY THE ROLE OF EXPECTATIONS IN UNFOLDING EXPERIENCES THE ROLE OF PERCEIVED REVIEW CREDIBILITY IN THE CONTEXT OF BRAND EQUITY DILUTION THROUGH NEGATIVE PRODUCT REVIEWS ON THE INTERNET THE ROLE OF THE MARKETPLACE IN THE IMMIGRANT WOMEN’S NEGOTIATION OF PLACE WITHIN THE DOMINATED SPACE THE ROLE OF THE SELF-CONCEPT IN SUSCEPTIBILITY TO PRIMING INFLUENCES ON BEHAVIOR THE SCALE EFFECT: HOW LARGER MEASUREMENT UNITS SHRINK PERCEIVED SIZE AND EXPAND MENTAL HORIZON THE SEMANTIC AND AESTHETIC IMPACT OF SMELL ON TOUCH THE SIGNATURE EFFECT: MERELY SIGNING ONE’S NAME PROMOTES IDENTITY-CONGRUENT BEHAVIOR THE SOUNDS OF BRANDS: EFFECTS ON CHOICE THE STIGMATIZED CONSUMER: POTENTIALLY LIBERATING EFFECTS OF SOCIAL PRESENCE IN EMBARRASSING PURCHASE ENVIRONMENTS THE SUNNY SIDE OF GIVING THE USE OF RANKINGS IN UNCERTAINTY REDUCTION EFFORTS: A BASIS PARADIGM THE VARIETY PARADOX - WHY LESS EVOKES MORE THERE’S NO PLACE LIKE HOME…OR IS THERE? THOUGHT FOR FOOD: TOP-DOWN PROCESSES MODERATE SENSORY-SPECIFIC SATIATION TIE STRENGTH AND NEED FOR UNIQUENESS INFLUENCES ON POSITIVE WORD OF MOUTH TO DO, TO HAVE, OR TO SHARE: THE VALUE OF EXPERIENCES OVER MATERIAL POSSESSIONS DEPENDS ON THE INVOLVEMENT OF OTHERS. TO HAVE AND TO HOLD? MARKETING IMPLICATIONS OF CONSUMERS’ PRODUCT RETENTION TENDENCY TO PUNISH OR TO FORGIVE: EXAMINING THE EFFECTS OF CONSUMER PENALTIES ON PERCEPTIONS AND BEHAVIORAL INTENTIONS TOWARDS THE SERVICE PROVIDER TO THINK OR NOT TO THINK: THE EFFECT OF COGNITIVE DELIBERATION ON SOCIAL NORM INFLUENCE TOO MUCH OF A DIFFERENT THING? THE (DE)MOTIVATING EFFECTS OF VARIETY ON GOAL PURSUIT TOP 10 OR #10?: HOW POSITIONAL INFERENCES INFLUENCE THE EFFECTIVENESS OF CATEGORY MEMBERSHIP CLAIMS TRANSFORMATIVE OUTCOMES OF IDENTIFICATION FORMATION AND NARRATIVE TRANSPARENCY TRUE LIES IN ONLINE RESEARCH: HOW TO DETERMINE ACCURACY IN WEB SURVEYS TRUST AMONG THE AVATARS: PLAYING TRUST GAMES IN A VIRTUAL WORLD, WITH AND WITHOUT TEXTUAL AND VISUAL CUES TRUST OF THE VIRTUAL EWOM REVIEWER AND THE ROLE OF GENDERED SELF-CONSTRUAL TRUST OR NOT: THE ROLE OF SELF-CONSTRUAL IN INTERACTING WITH SALESPEOPLE TWO SMALL STEPS, ONE GIANT LEAP: EFFECT OF MOVEMENT SIGNALS ON CONSUMERS’ WALKING SPEED TWO WRONGS SOMETIMES MAKE A RIGHT: THE ROLE OF TASK DIFFICULTY IN NOCEBO AND PLACEBO TREATMENTS UNANTICIPATED MARKETING EFFECTS OF COLOR: EMPIRICAL TESTS IN TWO CONTEXTS UNCERTAINTY EXACERBATES THE ENDOWMENT EFFECT UNDERSTANDING CONFORMITY IN CONSUMPTION CONTEXTS: INDIVIDUAL DIFFERENCES IN NEED FOR APPROVAL AND THE PROPENSITY TO CONFORM UNDERSTANDING THE “SELF” IN SELF-CONTROL: THE EFFECTS OF CONNECTEDNESS TO FUTURE SELF ON FAR-SIGHTEDNESS UNDERSTANDING THE IMPACT OF PARENTS-PROVIDED FINANCIAL EDUCATION ON THE SATISFACTION WITH LIFE: THE MODERATING AND MEDIATING ROLE OF CONSUMER CHARACTERISTICS UNDERSTANDING WHY PEOPLE SOMETIMES FORM JUDGMENTS AND DECISIONS TOO HASTILY (OR HOW TO MARKET A POLITICAL CANDIDATE) UNTIL THE DUST SETTLES: WHY AN ECONOMIC DOWNTURN PROMOTES CONSUMER SPENDING STRIKES AND HOW TO OVERCOME THIS USING SPACE AS A WEAPON: THE EFFECTS ON SOCIAL NORM VIOLATIONS ON CONSUMER TERRITORIAL DEFENSE USING VISUAL INTERFERENCE TO ESTABLISH NEW BRAND-ATTRIBUTE LINKAGES VARIETY FOR NOTHING VIRTUAL SELF-ENDORSING: HOW DIGITAL SELF-REPRESENTATIONS INFLUENCE BRAND PREFERENCE VIRTUAL WORLDS: NEW MARKETING CHANNELS OR EMPEROR’S NEW CLOTHES? (CONSUMER PERCEPTIONS OF INNOVATION IN PRODUCT-ORIENTED VS. SERVICE-ORIENTED COMPANIES) VIRTUE, VICE, OR BOTH? THE IMPACT OF CONTEXT-INDUCED GUILT ON CHOICE AND CONSUMPTION OF MIXED FOODS WASHING AWAY THE PAST WITH CLEANING PRODUCTS: OF DIRTY MOUTHS, DIRTY HANDS, AND POST-DECISIONAL DISSONANCE WHAT DETERMINES CUSTOMERS’ EVALUATION OF ONLINE REVIEWS? THE ROLE OF REVIEW AND PRODUCT CHARACTERISTICS WHAT DO PEOPLE TALK ABOUT AND WHY? HOW PRODUCT CHARACTERISTICS AND PROMOTIONAL GIVEAWAYS SHAPE WORD-OF-MOUTH WHAT HAPPENS BETWEEN THE MEMORY OPTION AND THE STIMULUS OPTION? ATTRIBUTE VALENCE AND INFORMATION RETRIEVAL IN MIXED CHOICE WHAT MAKES THINGS COOL? HOW AUTONOMY INFLUENCES PERCEPTIONS OF COOLNESS WHAT TO ACQUIRE AND WHAT TO FORFEIT: THE EFFECT OF DECISION TASK AND PRODUCT TYPE ON CONSUMERS’ CHOICE BETWEEN PROMOTION AND PREVENTION APPEALS WHEN 1-IN-3 IS GREATER THAN 4-IN-10: WHY LOWER PROBABILITY EVENTS CAN BE MORE PERSUASIVE IN PUBLIC SERVICE ANNOUNCEMENTS. WHEN AMBIVALENCE INCREASES ATTITUDE-BEHAVIOR CORRESPONDENCE WHEN AND WHY HAVING MORE CAN FEEL WORSE THAN HAVING LESS WHEN BIASING CUES IMPROVE VS. BIAS QUALITY JUDGMENTS WHEN CLOSER IS BETTER: THE INFLUENCE OF PHYSICAL DISTANCE ON CONSUMER JUDGMENT OF PRODUCT EFFECTIVENESS WHEN CONSUMER WELL-BEING MEETS SMALL BUSINESS OWNERSHIP: TRANSFORMING FINANCIAL SERVICE SYSTEMS TO ERADICATE DISPARATE TREATMENT AND DISCRIMINATION WHEN DO CONSUMERS BOLSTER THEIR PREFERENCES IN THE FACE OF THREAT? THE ROLE OF SELF-CONSTRUAL AND COLLECTIVE IDENTITY ACTIVATION WHEN DOES AN ATTACK TO THE BRAND CALL FOR ACTION? THE ROLE OF SELF-BRAND CONNECTION AND IMPLICIT SELF-ESTEEM WHEN DOES ANTICIPATING REGRET HELP CONSUMER DECISION MAKING AND WHEN DOES IT HURT? WHEN DOES EXPENSIVE FOOD TASTE BETTER? TOP-DOWN AND BOTTOM-UP PROCESSING IN PRICE-QUALITY INFERENCES WHEN DOES METACOGNITIVE EXPERIENCE INFLUENCE PREFERENCE? THE MODERATING ROLE OF CONSTRUAL MINDSET WHEN DOES NATIONAL IDENTITY MATTER? TWO CONTRASTING SYMBOLIC MEANING OF BRANDS IN EMERGING COUNTRIES WHEN ELECTRONIC RECOMMENDATION AGENTS BACKFIRE WHEN GUILT GUIDES US TO THE LAP OF LUXURY WHEN I BECOMES WE: INTERPERSONAL TIES IN PRODUCT CO-CREATION WHEN IS IT BETTER TO BE BAD? SCHEMA-CONGRUENCY EFFECTS IN MORAL EVALUATIONS OF PRODUCTS WHEN LOW BIDS WIN: NON-PRICE COMPETITION AMONG BUYERS IN SECONDARY MARKETS WHEN MORE IS MERRIER INDEED: THE IMPACT OF PRODUCT INVOLVEMENT ON CHOICE WHEN ONE CULTURE MEETS ANOTHER: THE IMPACT OF CULTURALLY (MIS)MATCHED THINKING STYLES ON SELF-REGULATION WHEN PAYLESS MEETS PRADA: SUBTRACTIVE JUDGMENTS IN EVALUATING PRODUCT BUNDLES WHEN PSYCHOLOGICAL CLOSENESS CREATES DISTANCE FROM ONE’S MORAL COMPASS WHEN REWARDS BACKFIRE: CUSTOMER RESISTANCE TO LOYALTY PROGRAMS WHEN SEEING MANY TYPES OF WINE MAKES YOU MORE SENSITIVE TO TECHNOLOGICAL THREATS: UNRELATED, PRIOR CATEGORIZATIONS AND REACTIONS TO CHANGE WHEN SMALL STEPS BECOME BIG LEAPS: GOAL-CONSISTENCY JUDGMENTS AND THE ILLUSION OF GOAL PROGRESS WHEN WHITE SPACE IS MORE THAN BURNING MONEY: ECONOMIC SIGNALING MEETS VISUAL COMMERCIAL RHETORIC WHERE TO FROM HERE? A COMPARISON OF THE MEANINGS DESIGNED INTO THREE PUBLIC SPACES WHETHER YOU WIN OR WHETHER YOU LOSE: THE DIFFERENTIAL RISK OF PRIMING THE DELIBERATIVE AND AFFECTIVE SYSTEMS IN ON-LINE AUCTIONS WHO DETERMINES THE IDEAL SELF?: A COMPARATIVE ANALYSIS OF NON-VERBAL COMMUNICATION WHO OR WHAT TO BELIEVE: TRUST AND THE DIFFERENTIAL PERSUASIVENESS OF ANTHROPOMORPHIZED AND HUMAN AGENTS WHO SAID MULTITASKING IS BAD? THE BENEFITS OF DOING TWO THINGS AT THE SAME TIME WILL I ALWAYS CHOOSE CHAMPAGNE?: HOW EMOTION NORMS SHAPE CONSUMPTION CHOICES WORLDS OF WARCRAFTERS WOULD YOU LIKE TO DOWNSIZE THAT MEAL? PROMPTING SELF-CONTROL IS MORE EFFECTIVE THAN CALORIE LABELING IN REDUCING CALORIE CONSUMPTION IN FAST FOOD MEALS YOU GET WHAT YOU PAY FOR BUT I DON’T: EFFECT OF CONSTRUAL LEVEL ON THE PRICE-QUALITY RELATIONSHIP YOU SAVE, I SAVE, YOU SPEND, I SPEND: THE MODERATING ROLE OF DELIBERATIVE MINDSETS ON MENTAL BUDGETING BY SOCIAL COMPARISON YOU SNOOZE YOU LOOSE: COMPARING THE ROLES OF HIGH ACTIVITY AND CONNECTIVITY IN INFORMATION DISSEMINATION OVER ONLINE SOCIAL NETWORKS YOU’RE CRAMPING MY STYLE: WHEN EMPLOYEE APPEARANCE LEADS TO “BAD” CONSUMER CHOICES YOUR LIFE OR YOUR MONEY: THREAT REVISION IN RESPONSE TO TABOO TRADE-OFFS
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