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Proceedings Volume NA-37
(WHEN) DOES CHOICE OVERLOAD OCCUR? - A META-ANALYSIS “MIRROR… MIRROR ON THE WALL, WHOSE THE GREENEST GIVER OF THEM ALL?”: UNDERSTANDING WHEN AND WHY MEN AND WOMEN GIFT ETHICALLY-MADE PRODUCTS “MY POSSESSIONS ARE MINE AND YOUR POSSESSIONS ARE MINE TOO.” USING HONG KONG CHINESE CONSUMERS’ NARRATIVES TO ILLUMINATE THE BOUNDARIES BETWEEN EXTENDED POSSESSIONS AND THE EXTENDED SELF “THINK” VERSUS “FEEL” FRAMING EFFECTS IN PERSUASION A BALANCING ACT: GOVERNANCE IN A VIRTUAL P3 COMMUNITY A BRAND IN HAND: SYMBOLIC PROPS IN SELF-PRESENTATION A DEMONSTRATION OF THE INFLUENCE OF ADVERTISING ON BRAND CHOICE A FIELD EXAMINATION OF THE INFLUENCE OF BRAND EQUITY ON BEHAVIORAL LOYALTY AND FACTORS THAT MODERATE THIS RELATIONSHIP A META-ANALYTIC REVIEW OF JUST-BELOW PRICING EFFECTS A META-ANALYTIC REVIEW OF RACIAL SIMILARITY EFFECTS IN ADVERTISING A Research of the Spillover Effect of Gift Promotion—Its Forming and Fluctuation A TALE OF TWO MODES: WHEN DO CONSUMERS APPROACH OR AVOID PERSUASION ATTEMPTS? A Voter Among Voters: Political Decisions in the Social Context ACCOUNTING FOR THE ROLE OF HABIT IN REGULAR SAVING AD AVOIDANCE AND BRAND DEVALUATION: WHEN WHAT THEY DON’T SEE CAN HURT YOU ADDING PROMOTIONS TO ONLINE SERVICES: HOW GOAL RELEVANCE AMBIGUITY SHAPES CONSUMER RESPONSE ADOPTION OF NETWORK EXTERNALITY PRODUCTS:THE INTERACTIVE INFLUENCE OF SELF-CONSTRUAL, BRANDING STRATEGY, AND SOURCE OF INFORMATION ADVANCING THE PRODUCTION/CONSUMPTION DIALECTIC IN CONSUMER CULTURE THEORY AFFECTIVE GATING AFTER THE BOX HAS BEEN OPENED: GOAL ORIENTATION AS THE DRIVER OF NEW PRODUCT USAGE AND THE MODERATING EFFECTS OF PRODUCT KNOWLEDGE AND PERCEIVED NEWNESS AIDED INFORMATION RETRIEVAL ON CONTENT-BASED WEBSITES: LEARNING FASTER OR LEARNING LESS? ALITERATE CONSUMERS IN THE MARKETPLACE ALL POSITIVE EMOTIONS ARE NOT EQUAL: COGNITIVE AND MOTIVATIONAL DIFFERENCES BETWEEN PRIDE AND SURPRISE AMBIVALENCE IN CONSUMPTION: THE CASE OF ANTICIPATORY EMOTIONS AN EXPLORATORY STUDY INTO THE DISPOSITION BEHAVIOUR OF POOR BOTTOM-OF-THE-PYRAMID URBAN CONSUMERS AN INTEGRATED MODEL OF REFERENCE PRICES AND THEIR IMPACT ON SATISFACTION AN INVESTIGATION INTO INDIVIDUAL'S REPEATED ATTEMPTS AT BEHAVIOR CHANGE AN OBLIGATION TO WORK OR AN OPPORTUNITY TO PLAY? THE INFLUENCE OF TASK CONSTRUAL AND TASK COMPLETION ON REGULATORY BEHAVIOR ANCHORS IN RANGE PRICING: HOW DO CONSUMERS CHOOSE WHAT TO PAY? ANONYMOUS AND UNANIMOUS: THE IMPACT OF ANONYMITY ON JUDGMENTS OF OPINION REPRESENTATIVENESS Antecedents and Consequences of Consumer Confusion: Analysis of the Financial Services Industry ANTECEDENTS OF ATTITUDES TOWARD COUNTERFEITS OF LUXURY BRANDS: A CONSUMER MISBEHAVIOR MODEL PERSPECTIVE ANTECEDENTS OF INHERENT PREFERENCES: COGNITIVE REFLECTION AND OTHER SEX DIFFERENCES Are Crowds Always Wiser? ARE CROWDS WISE WHEN PREDICTING AGAINST POINT SPREADS? IT DEPENDS ON HOW YOU ASK ARE POLITICAL OPINIONS CONTAGIOUS? AN INVESTIGATION ON THE EFFECTS OF SEATING POSITION AND PRIOR ATTITUDES ON MOMENT-TO-MOMENT EVALUATIONS DURING THE PRESIDENTIAL DEBATES ARTISAN CHEESE: PURSUING AUTHENTIC CONSUMABLES IN A MASS-PRODUCTION WORLD Assimilation and Contrast: Comparison Processes in Judgments and Evaluations ASSISTED AESTHETIC SELF-DESIGN: APPLICATION TO NIKE SHOE CONFIGURATOR Attitude Strength and Consistency Between Attitude and Behavior BALANCING INTRINSIC MOTIVATION AND EXTRINSIC REWARDS: AN EXPLORATORY INVESTIGATION INTO USER GENERATED CONTENT PRODUCTION BE TOLERABLE OR BE ANGRY? A SITUATION OF RELATIONSHIP NORM CONFLICT IN FAILURE BECOMING A MOTHER: NEGOTIATING DISCOURSES WITHIN THE LIFE-FRAMING IDENTITY PROJECT OF MOTHERHOOD BECOMING A RESPONSIBLE CONSUMER: USING NARRATIVES TO STUDY THE DEVELOPMENT PATHS AND GOALS BEING HOT OR BEING COLD: THE INFLUENCE OF TEMPERATURE ON JUDGMENT AND CHOICE BEING INDULGENT AND BECOMING PRUDENT BEST BEFORE/CONSUME MORE - A CONSUMER CULTURAL EXPLORATION INTO FRESHNESS AND REGULATIONS OF CONTEMPORARY FOOD CONSUMPTION BETWEEN TWO WORLDS: THE WORLD OF GOODS AND THE MANAGEMENT OF GAY IDENTITY BETWIXT AND BETWEEN: LIMINALITY AND FEMINISM IN THE TWILIGHT BRAND COMMUNITY Beyond Functionality: Aesthetic Considerations in Consumer Behavior BIASES IN SOCIAL COMPARISONS: OPTIMISM OR PESSIMISM? BLACK FRIDAY: A VIDEO-ETHNOGRAPHY OF AN EXPERIENTIAL SHOPPING EVENT BLOGS - CONSUMPTION, BEHAVIOUR, INTERACTION BLURRED BOUNDARIES BETWEEN CONSUMERS AND PRODUCERS INSIDE BRAND COMMUNITIES: ABOUT SOME NEGATIVE OUTCOMES BRAIN PROCESSES UNDERLYING THE INFLUENCE OF PRIOR GAINS AND LOSSES ON DECISIONS UNDER RISK BRAND DILUTION: THE IMPACT OF THE USER OF COUNTERFEITS ON ORIGINAL BRAND PERCEPTION BRANDED LIKE BECKHAM? AN EXAMINATION OF DYNAMIC PROCESSES IN HUMAN BRANDING BREAKING THROUGH COMPLEXITY: HOW THE INTERPLAY BETWEEN VISUAL AND CONCEPTUAL COMPLEXITY AFFECTS LOGO EVALUATION ACROSS REPEATED EXPOSURES BROTHERS IN PAINT: PRACTICE-ORIENTED INQUIRY INTO A TRIBAL MARKETPLACE CULTURE BUYER BEWARE OF YOUR SHADOW: A DUAL PROCESS EXPLANATION OF NAME LETTER BRANDING AND AVOIDANCE CAN BUY ME LOVE: HOW MATING CUES INFLUENCE SINGLE MEN'S INTEREST IN HIGH-STATUS CONSUMER GOODS CAN PICTURES IN ADVERTISEMENTS CURB CONSUMPTION? CARRYING THE TORCH: DETERMINANTS OF INTERGENERATION INFLUENCES AS SOURCES OF BRAND LOYALTY CATCH ME IF YOU CAN: RETHINKING THE RELATIONSHIP OF BODY AND SELF THROUGH PREGNANCY CATCHING GOALS IN THE ACT OF DECISION MAKING CAUSES AT THE CHECKOUT: THE ROLE OF TEMPORAL CONSTRUAL IN CONSUMER REACTIONS TO CORPORATE SOCIAL RESPONSIBILITY CAUSES CUSTOMERS ASCRIBE TO LOW PRICES IN DISCOUNT STORES CELEBRITY CONTAGION AND THE VALUE OF OBJECTS CELEBRITY ENDORSEMENTS AND ADVERTISING EFFECTIVENESS: THE IMPORTANCE OF VALUE CONGRUENCE CHANGE IS IN THE AIR? CHANGE VERSUS COMFORT: HOW CONSUMERS MIS-PREDICT THEIR OPENNESS TO INNOVATION Changing the Future by Reshaping the Past: The Influence of Causal Beliefs on Recollections of Time-to-Onset CHASING RAINBOWS: STRATEGIES FOR PROMOTING FUTURE BETTER OUTCOMES CHILDREN’S ASCRIBED MOTIVATIONS FOR SMOKING ELICITED BY PROJECTIVE QUESTIONING CHOICE BEHAVIOR OF MAXIMIZERS AND SATISFICERS WHEN ALTERNATIVES ARE PRICED USING NON-MONETARY POINTS CHOICE FACILITATING EFFECTS OF ONLINE SHOPPING AGENTS IN THE FACE OF MISSED OPPORTUNITIES Choices, Judgments and Temperature: From Visceral States to Metaphors CHOOSING DIFFERENTLY BUT IN THE SAME WAY: HOW SELF IMPACTS BELIEFS ABOUT OTHER VOTERS CHOOSING YOUR FUTURE: TEMPORAL DISTANCE AND THE BALANCE BETWEEN SELF-CONTROL AND INDULGENCE COGNITIVE STRUCTURE COMPLEXITY IN SOCIAL COGNITION AND ITS EFFECT ON INTERPERSONAL PREFERENCE PREDICTION COMBINING HIGH-SCOPE AND LOW-SCOPE RETAIL CUES: AN INTEGRATIVE PERSPECTIVE COMMERCIAL CONSTRUCTION OF EXTRAORDINARY EXPERIENCES COMMUNICATION STRATEGIES FOR SCALING HEALTH-FOCUSED SOCIAL ENTREPRENEURIAL ORGANIZATIONS COMPASSIONATE CONSERVATIVES AND LOVING LIBERALS?: POLITICAL IDEOLOGY, MORAL IDENTITY, AND DONATION INTENTIONS COMPENSATORY CONSUMPTION WHEN SAYING GOODBYE COMPLICATED LIVES OF THE INTRINSICALLY INCLINED: WHY SOME SEEK METACOGNITIVE EFFORT COMPLICATING CHOICE CONDITIONS UNDER WHICH "TRIVIAL" ATTRIBUTES BECOME IMPORTANT IN CONSUMER JUDGMENT CONFIDENCE, MINDSET, AND SELF-EFFICACY IN GOAL PURSUIT Constraints and Consequences: Psychological Reactance in Consumption Contexts CONSUMER AND PRODUCT FACE-TO-FACE: ANTECEDENTS AND CONSEQUENCES OF SPONTANEOUS FACE-SCHEMA ACTIVATION CONSUMER COGNITIVE PERSPECTIVES OF WEB ADS: COUNTRY COMPARISONS, ANALYSIS, AND IMPLICATIONS CONSUMER CREATIVITY AND IDEOLOGICAL CONFLICTS: AN INVESTIGATION OF THE FREE/OPEN SOURCE SOFTWARE COMMUNITY CONSUMER CREATIVITY DURING UNCONSTRAINED CONSUMPTION TASKS CONSUMER CULTURE PLOTS IN TELEVISION ADVERTISING: CONSEQUENCES OF GLOBALIZATION IN EMERGING MARKETS CONSUMER CULTURE THEORY: CONSTITUTION AND PRODUCTION CONSUMER KNOWLEDGE AS A MODERATOR OF SPECIFICITY-BASED PRODUCT SELECTION CONSUMER PRIDE: EMOTION AS A SOCIAL PHENOMENON CONSUMER PROCESSING OF IRRELEVANT BRAND ASSOCIATIONS CONSUMER RESPONSE TO FIRM CRISIS INFORMATION: THE MODERATING ROLE OF REGULATORY FOCUS ON SELECTIVE EXPOSURE CONSUMER RESPONSE TO SERVICE FAILURES: THE ROLE OF EMOTIONAL INTELLIGENCE AND COPING CONSUMER RESPONSE TO STEREOTYPE THREAT RELATED TO DISSOCIATIVE GROUPS CONSUMER RESPONSES TO THE MASS-CUSTOMIZATION OF PRODUCT AESTHETICS CONSUMER STRATEGIES FOR REGAINING OPTIMAL DISTINCTIVENESS CONSUMER TRANSFORMATIONS: A HERO'S JOURNEY Consumer-Generated Advertising: Creators and Spectators CONSUMERS' ATTITUDE TOWARDS APPLYING FMRI IN MARKETING RESEARCH CONSUMERS EXHIBIT THE PLANNING FALLACY FOR TIME BUT NOT MONEY CONSUMERS PREFER TELEVISION ADS WITH DANCE; RESEARCHING THE EFFECTS OF DANCE ON CONSUMER BEHAVIOR Consuming in Self-Defense: Consumer Responses to Self Threat CONSUMPTION AS A STRATEGY FOR STIGMA MANAGEMENT CONTEXT AS A SOURCE OF CLARITY: THE EFFECTS OF AD CONTEXT AND GENDER ON CONSUMERS' PROCESSING OF PRODUCT INCONGRUITY CONTEXTUAL CUES AND DESCRIPTIVE NORMS: DO PEOPLE STICK TO CONTEXT WHEN THEY KNOW WHAT OTHERS CHOOSE? CONTINGENT CONSUMER RESPONSE TO SELF-CUSTOMIZATION PROCEDURES: IMPLICATIONS FOR DECISION SATISFACTION AND CHOICE Continuing to Sin or a Reformed Sinner: Examining Sequential Self-Regulation Choices CONTRAST AGAINST THE FUTURE: THE UNEXPECTED EFFECT OF EXPECTATION CONVEYING AN IMPRESSION: EFFECTS OF THE CONSUMER REVIEW PROCESS ON ATTITUDE COMMUNICATION AND PERSISTENCE COPING WITH GUILT AND SHAME IN THE IMPULSE BUYING CONTEXT CORRELATES OF COOL IDENTITY: HUMOR, NEED FOR UNIQUENESS, MATERIALISM, STATUS CONCERN AND BRAND CONSCIOUSNESS COUNTERACTIVE CONSTRUAL IN CONSUMER GOAL PURSUIT CRITICALLY ROMANTIC: NEGOTIATING FEMINIST AND ROMANTIC DISCOURSES IN THE MARKETPLACE CROSS GENERATION: CULTURAL (IN)VISIBILITY IN THE CONSUMPTION OF SECOND GENERATIONS CROSS PHYSICAL SENSE: HOW WEIGHT INFLUENCES CONSUMER STRESS AND IMPORTANCE RATING Cue Substitution: Inferential Processes in Judgements and Experiences of Time CULTIVATING HOPE CULTURE, REGULATORY GOALS, AND RESPONSE STYLES Customization and Consumer Choice CUSTOMIZATION MODE, DECISION OUTCOME, AND TASK ENJOYMENT: THE ROLE OF REGULATORY FOCUS DEALING WITH ANXIETY: HOW EFFECTIVE HEALTH MESSAGES UNDERMINE SELF-CONTROL DEBIASING AND REBIASING THE ILLUSION OF DELAYED INCENTIVE DECIPHERING THE SOCIO-TEMPORAL DIMENSIONS OF CONSUMER IDENTITY DEVELOPMENT: A CULTURAL GENEALOGY DECISION MAKING ON THE SMALL SCREEN: ADAPTIVE BEHAVIOR IN CONSTRAINED INFORMATION ENVIRONMENTS Deep Determinants of Value: New Perspectives on the Endowment Effect DEFENDING AGAINST LOSS: TEMPERAMENTAL FEAR PREDICTS ENDOWMENT EFFECT DESIGN IT, YOUR SELF-EXPERIENCES (DIY): SOCIAL CREATIVITY AND THE SOCIAL FUNCTION OF DIY EXPERIENCES DETERMINANTS OF SPONSORSHIP FIT: A MULTILEVEL ANALYSIS DEVELOPING BRAND LITERACY AMONG AFFLUENT CHINESE CONSUMERS: A SEMIOTIC PERSPECTIVE DEVELOPING POSITIVE ATTITUDES AND STRONG GOALS TO PURCHASE PRODUCTS OF FANTASY DEVELOPMENT OF A CODING INSTRUMENT TO MEASURE INTERACTIVITY OF WEBSITES Deviating from or Resetting Consumers Ethical Standards DIFFERENCES IN SELF-REGULATORY STRENGTH AS A FUNCTION OF SELF-CONSTRUAL DIFFERENTIAL RELIANCE ON FEELINGS IN THE PRESENT VS. THE FUTURE (OR PAST): AFFECT AS A DECISION MAKING SYSTEM OF THE PRESENT DIFFERENTIATING THE PSYCHOLOGICAL IMPACT OF THREATS TO HOPE AND HOPEFULNESS DIGIT RATIOS PREDICT RISK AVERSION FOR BOTH SEXES DISCOURSES OF FEMININITY IN ADVERTISING AMONG GEN X WOMEN DISPERSED PRACTICES AND CULTURAL MODELS: IMPLICATIONS FOR MORE SUSTAINABLE ELECTRICITY CONSUMPTION DISPOSABLE PEOPLE: COMMODITIZATION AND REDEFINITION OF SELF AS RUBBISH DISTINGUISHABLE NEURAL CIRCUITS FOR MOTIVATION AND VALUATION UNDERLYING DECISION MAKING DO BETTORS CATEGORIZE BETS? DO EASTERNERS FEEL MORE DISCOMFORT IN RESPONSE TO POSITIVE INFORMATION THAN WESTERNERS? DO OPPOSITES ATTRACT? UNDERSTANDING HOW OPPOSITIONAL ADVERTISEMENTS WORK DO WE REALLY WANT TO KEEP UP WITH THE JONESES? A CLOSER LOOK AT LUXURY, CONCEALMENT, SOCIAL INTERACTION, AND JUSTIFICATION DOES A MARKETER’S RESPONSIBILITY FOR A SURCHARGE MODERATE PRICE PARTITIONING EFFECTS? DOES CULTURAL ORIENTATION INFLUENCE CONSUMERS’ PROPENSITY TO TRUST? DOES DISTANCE MAKE YOUR HEART FONDER OR YOUR MIND WONDER? AN “ATTAINABILITY-EFFICACY” FRAMEWORK OF PREFERENCE CONSTRUCTION DOES GREEN? DOES THINKING MAKE IT SO? THE EFFECT OF COUNTERFACTUAL THINKING ON PRODUCT EVALUATIONS DOES WHAT HAPPENS IN VIRTUAL WORLDS STAY IN VIRTUAL WORLDS? A THEORY OF PLANNED BEHAVIOR APPROACH TO THE EXAMINATION OF COGNITIVE TRANSFERENCE IN VIRTUAL MARKETING CHANNELS DOING A GOOD THING OR JUST DOING IT: THE EFFECTS OF ATTITUDE PRIMING AND PROCEDURAL PRIMING ON CONSUMER BEHAVIOR Doing More, Doing Less: Consequences of Exceeding vs. Falling Short of Promises DOING QUALITATIVE RESEARCH WITH ARCHIVAL DATA: MAKING SECONDARY DATA A PRIMARY RESOURCE DOING THE RIGHT THINGS AND DOING THE THINGS RIGHT - ENDORSERS IN RETAIL STORE FLYER ADVERTISING DON'T I OWE YOU? THE DISCREPANCY BETWEEN EXPECTED AND EXPERIENCED GRATITUDE DRAWING ASSOCIATION RULES BETWEEN PURCHASES AND IN-STORE BEHAVIOR: AN EXTENSION OF THE MARKET BASKET ANALYSIS Dynamic Influences on Investors' Decisions EARLY ADOPTERS IN THE DIFFUSION OF AN HIV/AIDS PUBLIC HEALTH INNOVATION IN A DEVELOPING COUNTRY EFFECT OF SELF-CONSTRUAL ON NEW PRODUCT ADOPTION DECISIONS: ROLE OF INNOVATION NEWNESS AND RISK TYPE EFFECTS OF ADVERTISING EXPOSURE ON MATERIALISM AND SELF-ESTEEM: ADVERTISED LUXURIES AS A FEEL-GOOD STRATEGY? EFFECTS OF COLOR ON CONSUMERS’ PERCEPTIONS OF PACKAGE VOLUMES EFFECTS OF CONFUSION ON RESISTANCE TO PERSUASION EFFECTS OF EVALUABILITY ON GOAL FULFILLMENT AND SATISFACTION EFFECTS OF EXAGGERATE PRIMING AND FLUENT PROCESSING ON THE EVALUATION OF DESIGN Effects of Minor Language Variations on Consumer Persuasion EFFECTS OF MODEL BODY SIZE AND PRODUCT PRICE ON ADVERTISING EFFECTIVENESS, PURCHASE INTENTION, AND BODY-RELATED BEHAVIORS EFFECTS OF PRIMING ON INSTRUMENTAL BEHAVIORS EFFECTS OF RESOURCE AVAILABILITY ON CONSUMER DECISIONS ON COUNTERFEIT PRODUCTS: ROLE OF JUSTIFICATION Effects of Social Influence on Consumer Spending Decisions Emotional and Motivational Drivers of Our “Want” and “Should” Desires EMOTIONAL INTELLIGENCE, IMPULSE BUYING AND SELF-ESTEEM: THE PREDICTIVE VALIDITY OF TWO ABILITY MEASURES OF EMOTIONAL INTELLIGENCE EMPTY POCKETS FULL STOMACHS: HOW MONETARY SCARCITY AND MONETARY PRIMES LEAD TO CALORIC DESIRE ENHANCING SELF-CONTROL THROUGH FUTURE CONSEQUENCE ELABORATION ESCAPING THE CROSSHAIRS: REACTANCE TO IDENTITY MARKETING ETHNIC CHINESE REPRESENTATIONS IN INDONESIAN ADVERTISING EVIL INTUITIONS: WHY BELIEF IN THE “UNHEALTHY = TASTY” INTUITION LEADS TO UNHEALTHY FOOD CHOICES EXAMINING A FOUR-COMPONENT MODEL OF CONSUMER IDENTIFICATION EXPERIENCES EXAMINING IMMIGRANT TURKISH HOUSEHOLD FOOD CONSUMPTION: CONSUMER INSIGHTS FOR FOOD ACCULTURATION MODELS Examining Individual and Situational Drivers of Prosocial Behaviors EXAMINING STRUCTURAL RELATIONSHIPS AMONG ENVIRONMENTAL, BEHAVIORAL FACTORS, AND CHILDHOOD OBESITY EXAMINING THE PARADOXICAL EFFECTS OF COUNTERFACTUAL GENERATION IN NEGATIVE CONSUMPTION EXPLORING ROLE OF SELF IN SELF-CONTROL Exploring Self-Control: Moving Beyond Depletion Hypothesis EXPLORING THE DIFFERENTIAL NATURE OF THE APPEAL OF VISUAL ADVERTISING TO CONSUMERS EXPLORING THE INFLUENCE OF SPIRITUALITY: A NEW PERSPECTIVE ON SENIOR CONSUMERS' BEHAVIOR Exploring the Links between Stigma and Consumption EXPLORING THE SOCIAL DYNAMICS OF ONLINE BARTERING EXPOSING CONSUMER EXHIBITIONISTS: THE DEVELOPMENT AND VALIDATION OF THE CONSUMER EXHIBITIONISM SCALE Extended Service Encounters and Customer Emotion Management FAIR IS FAIR: CONSUMER JUST WORLD BELIEFS AND INTENTIONS AND BEHAVIORS TOWARDS FAIR TRADE PRODUCTS FAMILIARITY HIJACK: HOW MORPHING FACES WITH CELEBRITY IMAGES CAN ENHANCE TRUST FANNING THE FLAMES OF CONSUMER ENGAGEMENT: INSPIRING AND NURTURING COMMUNALLY-EMBEDDED CONSUMER GENERATED CONTENT FANTASIES COME TRUE, AND SOON: MENTAL CONSTRUAL AS A FUNCTION OF REGULATORY STATE AND TIME HORIZON FASHION SYSTEMS AND HISTORICAL CULTURE IN THE DEVELOPMENT OF CHINESE GLOBAL BRANDING FASHION, CONSUMPTION AND IDENTITY FATAL (FISCAL) ATTRACTION: TIGHTWADS AND SPENDTHRIFTS IN MARRIAGE FEELING GOOD AND DOING BETTER: HOW SPECIFIC TYPES OF POSITIVE EMOTIONS DIFFERENTIALLY INFLUENCE CONSUMER BEHAVIOR FEELING THE PRESSURES: CONSIDERING THE CONTEXT-DEPENDENCIES OF REACTANCE MOTIVATION IN UNDERAGE ALCOHOL CONSUMPTION FEELING, THINKING, AND DIFFERENTIAL DECISION MAKING UNDER RISK FIGHTING WITH FEATHERS AND BUBBLES: CONSUMER RESISTANCE AND THE URBAN PLAYGROUND MOVEMENT FINANCIAL INCENTIVES AND CONSUMER PRODUCT CHOICES FINDING BALANCE ON THE MORAL SCALE: THE EFFECT OF FORGIVENESS ON DISHONEST BEHAVIOR Finding the Uncompromising Consumer: A Deeper Understanding of Context Effects on Choice FINGER LENGTH RATIO AND ATTITUDES TOWARD SEVERAL PRODUCT CATEGORIES FIRST THINGS FIRST? THE VALUE OF ORIGINALITY FLUENCY AND PSYCHOLOGICAL DISTANCE: CONSEQUENCES FOR CONSTRUAL AND DISCOUNTING FOOD CONSUMPTION IN THE PRESENCE OF OTHERS FOR A DEEPER UNDERSTANDING OF THE SOCIALITY THAT EMANATES FROM VIRTUAL COMMUNITIES OF CONSUMPTION FOREWARNED IS FOREARMED: CONSERVING SELF-CONTROL STRENGTH TO RESIST SOCIAL INFLUENCE FRAGILE ENHANCEMENT OF ATTITUDES AND INTENTIONS FOLLOWING DIFFICULT CHOICES FRAMING GOALS TO INCREASE OR DECREASE PERSONAL SAVINGS: THE EFFECT OF SPECIFIC GOALS AND CONSTRUAL LEVEL From Ear to Brain, From Heart to Pocket: Branding Challenges and Possibilities in the Music Industry FROM INDIVIDUAL COPING TO COLLECTIVE ACTION: STIGMA MANAGEMENT IN ONLINE COMMUNITIES FROM RESISTANCE TO INTEGRATION: CHANGING CONSUMER ACCULTURATION PRACTICES OF IMMIGRANTS FROM THE WEB TO THE WOODS: CONNECTING THE ONLINE TO THE OFFLINE IN CONSUMERS’ PLAY FROM WHY AND WHAT TO WHERE I POST: ONLINE POSTER BEHAVIOR FUNCTIONAL REGRET: THE POSITIVE EFFECTS OF REGRET ON LEARNING FROM NEGATIVE EXPERIENCES GALLOPING THROUGH THE GLOBAL BRANDSCAPE: CONSUMERS IN A BRANDED REALITY GENERIC ADVERTISING CAMPAIGNS: A GOALS-BASED PERSPECTIVE ON THE EFFECT OF MARKET TRENDS AND SOLICITATION MESSAGES ON VOLUNTARY CONTRIBUTIONS GETTING PAST THAT FIRST, COMPELLING RESPONSE: THREE BEHAVIORAL STUDIES AND AN FMRI INVESTIGATION OF PERFORMANCE AND OVERCONFIDENCE ON THE COGNITIVE REFLECTION TEST GOALS OR MEANS: HOW PSYCHOLOGICAL DISTANCE INFLUENCES DEPLETION EFFECTS GOOGLE OR GOOGOL? HOW MEANINGS OF SOUND AND SPELLING PROCESSES INFLUENCE EVALUATIONS FOR BRAND NAMES GUILT APPEALS IN CAUSE-RELATED ADVERTISING: WHEN DOES A GUILT APPEAL BACKFIRE? GUILT AS MOTIVATION: STRATEGIC SELF-MANAGEMENT OF MOTIVATION IN CONSUMER SELF-CONTROL HAPTIC PRODUCT INFORMATION AND CONSUMERS’ RECALL OF HAPTIC IMAGERY INFORMATION HARBORING HOPE AND AVOIDING ANXIETY: THE ROLE OF EMOTIONS IN DETERMINING THE EFFECTIVENESS OF FEAR APPEALS Having It All: Marketplace Negotiations of Feminism and Women's Roles HEARING, REMEMBERING, AND BRANDING: GUIDELINES FOR CREATING SONIC LOGOS HELPFUL HOPEFULNESS: THE POSITIVE IMPACT OF HOPE ON SELF-CONTROL HETEROTOPIAS OF EMERGING SAME-SEXUALITY: SPACES AND PLACES OF CONSUMPTION AMONG YOUNG FEMALE CONSUMERS “COMING OUT OF THE CLOSET” HIGH HOPES AND LETDOWNS: THE INFLUENCE OF SELF-ESTEEM ON EXPECTATIONS AND PRODUCT FAILURE HOPE, PRIDE, AND PROCESSING DURING OPTIMAL AND NONOPTIMAL TIMES OF DAY HOT WHEELS, WARM HEARTS: THE EFFECT OF TEMPERATURE METAPHORS ON PRODUCT REPLACEMENT INTENTIONS HOW AND WHEN THE MORAL SELF MOTIVATES DONATIONS OF TIME VERSUS MONEY HOW DO ‘LEADING-EDGE’ OPINION LEADERS BRIDGE THE INNOVATION GAP? ADVANCING A NEW ADOPTER CATEGORY HOW DO PRICE FAIRNESS PERCEPTIONS DIFFER ACROSS CULTURE? HOW DOES MOTIVATION AFFECT EVALUATIONS? HOW DOES THE UNCONSCIOUS “THINK”? How Environmental Cues Impact Consumer Judgments HOW FRIENDS PROMOTE CONSUMER SPENDING HOW MULTIPLE ANCHORS AFFECT JUDGMENT: EVIDENCE FROM THE LAB AND EBAY HOW STEREOTYPE TARGETS PERCEIVE POSITIVE STEREOTYPES HOW THE NUMBERS ON YOUR RATING SCALE INFLUENCE TASTE PERCEPTION AND WILLINGNESS TO PAY HOW THE PERCEIVED (DIS)CONTINUITY OF IDENTITY UNDERLIES INTERTEMPORAL CHOICE HOW TO MEASURE BRAND VALUES? I SHOULDN'T, OR SHOULD I? DISTINGUISHING SHAME AND GUILT IN GOAL PURSUIT I WANT YOU BACK: BRANDING CLASSICAL MUSIC FOR THE NEW GENERATION IDENTITY AND SELF-TERRITORY IN SECOND HAND CLOTHING TRANSFERS ILLUSIONARY PROGRESS IN LOYALTY PROGRAMS: MODERATING ROLE OF PERCEIVED EASE OF ESTIMATION AND MEDIUM’S MAGNITUDE ON CONSUMER PERCEPTIONS I'm Afraid, But Am I Persuaded? How to Make Fear Appeals More Effective IMAGINE INSTRUCTIONS: WHEN DO THEY HELP OR HURT PERSUASION? IMAGINE YOURSELF IN THIS PATIENT’S SHOES: THE “IDENTIFIABLE PATIENT” AND HEALTH THREAT IMPACT OF AGE ON REPEAT CHOICE AND ATTITUDE CERTAINTY IMPACT OF MISSED OPPORTUNITIES ON SUBSEQUENT ACTION OPPORTUNITIES: A FUNCTIONAL COUNTERFACTUAL PERSPECTIVE IMPATIENT NO MORE! IMPULSIVITY IN CHOICE DEPENDS ON HOW YOU FRAME THE QUESTION IMPRESSION EVOLUTION DURING AD EXPOSURE: TYPICALITY EFFECTS FROM 100 MS ONWARDS In Pursuit of the Prime Suspects: Insights from Second Generation Research on Nonconscious Influences of Consumer Behavior IN THE MIND’S EYE: EMBODIED SIMULATION AND PRODUCT JUDGMENT INFLUENCE OF SELF-RELEVANT BASE-RATE INFORMATION ON RISK PERCEPTION OF GETTING DEPRESSION INSIGHTS INTO THE CONCEPT OF UNDERCONSUMPTION AND THE INTERNAL AND EXTERNAL MECHANISMS CONSUMERS UTILIZE TO UNDERCONSUME INSTANT WINS, SWEEPSTAKES AND GIFT VOUCHERS: CONSUMER ATTITUDES TOWARDS SALES PROMOTIONS INTERNAL VERSUS EXTERNAL INFORMATIONAL SOURCES: CAUSES AND CONSEQUENCES FOR ATTITUDE CERTAINTY AND ATTITUDE-BEHAVIOR CONSISTENCY INVIDIOUS EMOTIONS IN STATUS-BASED SOCIAL COMPARISON: IMPLICATIONS FOR THE STATUS BRAND IRONIC EFFECTS OF GOAL ACTIVATION ON CHOICE IS A "PREMIUM" PRIVATE LABEL BRAND FOR A MARKETER SEEN AS A "PREMIUM" BY A CONSUMER? THE PERCEPTUAL CATEGORIZATION OF PRIVATE LABELS TIERS IS A GIFT ALWAYS A GIFT? AN ETHNOGRAPHIC INQUIRY INTO THE DIVERSITY OF GIVING EXPERIENCES Is Identity Signaling so Great? Limitations and Negative Consequences IS WHAT YOU SEE WHAT YOU GET? CONSUMER RESPONSES TO PRODUCT PACKAGING TRANSPARENCY IT TAKES THE CHRONIC TO KNOW THE PRIME: UNDERSTANDING THE TRUE BENEFITS AND COSTS OF PRIMING It’s a Two-Way Street: The Influence of Communicators and Recipients in Word-of-Mouth Contexts It’s Been My Number One Source of Stress for Months: The Decision to Pay for Care IT’S FAKE!? CONSUMERS' SELF CREATION IN A MARKET WITH EASY ACCESS TO COUNTERFEIT GOODS IT’S NOT JUST ME: THE ROLE OF INFERENCES ABOUT REFERENCE DISTRIBUTIONS ON ESTIMATES OF ONE’S OWN COMPARATIVE PERFORMANCE IT’S NOT JUST THE SPEED THAT COUNTS: PERCEIVED EVALUATION DURATION AND ATTITUDE CERTAINTY JACK OF ALL TRADES, MASTER OF NONE: THE IMPACT OF ASSORTMENT INFERENCES ON CHOICE LANGUAGE USE IN WORD OF MOUTH LEADER-FOCUSED SEARCH: THE INFLUENCE OF AN EMERGING PREFERENCE ON INFORMATION SELECTION LEAVE YOUR MARK: AFTERLIFE BELIEF STRENGTH’S EFFECT ON DURABILITY FOCUS IN CREATIVE CONSUMPTION Let the Games Begin: Evaluating Fun Experiences LETTING GOOD OPPORTUNITIES PASS US BY: EXAMINING THE ROLE OF MINDSET DURING GOAL PURSUIT LICENSE TO LAPSE: THE EFFECTS OF WEIGHT MANAGEMENT PRODUCT MARKETING ON A HEALTHY LIFESTYLE LIFTING THE VEIL ON INFIDEL BRANDS: ISLAMIST DISCOURSES OF ANTICONSUMERISM LIGHTING AND PERCEIVED TEMPERATURE: ENERGY-SAVING LEVERS TO IMPROVE STORE EVALUATIONS? LINEARIZE THIS! WHY CONSUMERS UNDERESTIMATE FOOD PORTION CHANGES AND HOW TO HELP THEM Long-term Decisions and Focusing on the Future Looking on the Bright Side: The Effects of Optimism on Goals and Behavior LYING YOUR WAY OUT OF A BAD SITUATION MAINTENANCE VERSUS ATTAINMENT GOALS: WHY PEOPLE THINK IT IS HARDER TO MAINTAIN THEIR WEIGHT THAN TO LOSE A COUPLE OF KILOS MARKET-MEDIATED COLLABORATIVE CONSUMPTION IN THE CONTEXT OF CAR SHARING MATCHING TIME PERSPECTIVE AND VISUALIZATION AIDS TO ENHANCE NEW PRODUCT EVALUATION MEASUREMENT OF EMOTIONS ELICITED BY ADVERTISING MENTAL RUMINATION: HOW UNWANTED AND RECURRENT THOUGHTS CAN PERTURBATE PURCHASING BEHAVIOR MENU CUSTOMIZATION AND CALORIE ESTIMATION BIASES IN CONSUMER CHOICE MERRY IMPULSIVITY: BELIEF SYSTEMS ABOUT THE DARK AND BRIGHT SIDES OF BEING BAD CONSUMERS Metacognitive Experiences in Number Processing MIGHT A HEAVIER WAITRESS MAKE YOU EAT MORE, LESS, OR DIFFERENTLY? MINDING THE MINDSETS IN CONTEXT EFFECTS MINE VERSUS OURS: DOES IT MATTER? Moderating Role of Parental Responsiveness in the Impact of Psychological Control on Youth Smoking: A Longitudinal Perspective Money and People Make Strange Bedfellows MONSTER OR MOTIVATOR? UNDERSTANDING AND TAMING CONSUMER ENVY MORALITY AND MASOCHISM: FEELING GUILT LEADS TO PHYSICAL SELF-PUNISHMENT Morality, Suspicion, and Modification: New Directions After 15 Years’ Persuasion Knowledge Research MORTALITY SALIENCE AND BRAND ATTITUDES: THE MODERATING ROLE OF SOCIAL PRESENCE MOTIVATED BIAS IN AFFECTIVE FORECASTING MOTIVATED VALUATION: A MOTIVATIONAL PERSPECTIVE ON THE DISPARITY BETWEEN WILLINGNESS-TO-ACCEPTED AND WILLINGNESS-TO-PAY MOTIVATION AND CAPACITY IN THE SELECTION OF COMPARISON STANDARDS Multidisciplinary Approaches to Communicating Health Risks Multiple Systems for Choice and Valuation: New Perspectives from Decision Neuroscience MULTI-UNIT DISCOUNTING AND DISCOUNT SIZE: GETTING MORE OUT OF LESS NATURALLY OCCURING BRANDS: A NEW PERSPECTIVE ON PLACE MARKETING NAVIGATING THE NETWORKED RIVERS OF THE SOCIAL WEB: EMERGING THEMES FOR CONSUMER BEHAVIOR RESEARCH ON WEB 2.X NEGATIVE AFFECT AND CHOICE: THE MODERATING EFFECT OF PROCEDURAL AND OUTCOME ACCOUNTABILITY NEGATIVE EFFECTS OF EVENT SPONSORING AND AMBUSHING: THE CASE OF CONSUMER CONFUSION NEGATIVE EFFECTS OF EXPLICIT CUSTOMIZATION ON PERCEPTIONS OF OPPORTUNITY Negative Emotions Can Lead to Increases in Self Control: The Mediating Role of Emotion-Regulation Cognitions NEGATIVE WORD-OF-MOUTH: SELF-CONSTRUAL AND IMAGE IMPAIRMENT CONCERN New Insights into Consumers’ Inherent Preferences NON-CONSCIOUS PROCESSING AND CHOICE IN CONTEXT NOT ALL PRODUCTS ARE PLACED EQUAL: A QUASI-EXPERIMENTAL APPROACH TO THE INTEGRATION EFFECTS OF CONSPICUOUS PRODUCT PLACEMENT ON AFFECTIVE BRAND ATTITUDE NOT AS BIG AS IT LOOKS: ATTRIBUTION ERRORS IN THE PERCEPTUAL DOMAIN NOT JUST FAIRNESS: UNDERSTANDING CONSUMERS’ INTENTIONS TO BUY FAIRTRADE PRODUCTS NOT JUST GUSTATION: THE COGNITIVE EFFECTS OF MULTI-SENSORY ADVERTISING ON TASTE PERCEPTIONS Nudging Consumers Towards Healthier Food Choices NUMERIC FLUENCY AND PREFERENCE OLDER ADULTS’ USE OF NEW MEDIA On Being Better (or Worse) Than Others: Illuminating and Eliminating Biases in Social Comparison On Being the Same and Different: The Dynamics of Interpretation and Comparison in Consumer Judgment ON SUBTLE THEMES AND BLATANT FEATURES: THE EFFECT OF IMITATION-TYPE ON EVALUATION AND CHOICE OF COPYCATS ON THE HERITABILITY OF CHOICE, JUDGMENT, AND “IRRATIONALITY”: ARE PEOPLE BORN TO LIVE ON THE EDGE OR IN THE MAINSTREAM? ON THE PSYCHOLOGY OF CONFIDENCE - THE EFFECTS OF FLUENCY AND CONSTRUAL LEVEL ON CONFIDENCE JUDGMENTS ON YOUR MIND=ON YOUR BACK: HOW PHYSICAL BURDEN WORKS AS MENTAL BURDEN ONCE BITTEN, TWICE SHY: DIFFERENCES IN SOCIAL EFFICACY AFFECT THE PERCEIVED EFFICACY OF ANTHROPOMORPHIZABLE PRODUCTS ONCE MORE, WITH FEELING: THE EFFECT OF TOUCH ON RISK-TAKING ONE WITHOUT THE OTHER: THE EFFECTS OF PRIMING AND PERCEIVED RELATIONSHIPS AMONG PRODUCTS ON CONSUMER CHOICE ONLINE AND OFFLINE ADVERTISING MEDIA: EXPLORING THE ANTECEDENTS TO ADVERTISING TRUST ONLINE CONSUMER PRIVACY 2.0 OPPORTUNITY KNOCKS: OTHER-PRAISING POSITIVE EMOTIONS IN ACTION ORDER IN CHOICE: EFFECTS OF SERIAL POSITION ON PREFERENCES Other People’s Things: Perspectives on Ownership Transfer and Sharing OTHERS MATTER: THE EFFECT OF PEER CONNECTEDNESS TO TELEVISION SERIES ON PRODUCT PLACEMENT EFFECTIVENESS OVERCONFIDENCE AND ENTRY INTO COMPETITIONS: RECONCILING DISCREPANT RESULTS OVERLAP AND DISSOCIATION OF MENTAL REPRESENTATIONS OF SELF AND BRAND PAYING MORE BUT CHOOSING LESS: HOW INPUT FACTORS DRIVE PREFERENCE REVERSALS IN CONSUMER DECISIONS PERSONALITIES OF FINANCIAL PRODUCTS PERSUASION KNOWLEDGE AND MORAL JUDGMENT PERSUASION UNDER THE RADAR: EFFECTS OF QUESTION WORDING ON PRODUCT EVALUATION PIONEERING (DIS)ADVANTAGE AND LATER ENTRANT (DIS)ADVANTAGE: THE ROLE OF CONSUMER GOALS IN PIONEER AND LATER ENTRANT BRAND ADVANTAGES PIRATES OF THE WEB: THE CURSE OF ANTI-PIRACY ADVERTISING PIXELIZE ME!: A SEMIOTIC APPROACH OF SELF-DIGITALIZATION IN FASHION BLOGS PLACE, PROSOCIAL ACTIVITY, AND UNHEALTHY CONSUMPTION Plates, Smiley Faces and Price Tags: How Contextual Factors Bias Consumption PLAYERS’ ATTITUDES TOWARD PREORDERS AND ADOPTION INTENTION OF NEW VIDEOGAMES: A QUALITATIVE APPROACH PLEASE DRINK RESPONSIBLY! THE EFFECTIVENESS OF RESPONSIBILITY MESSAGES IN ALCOHOL PRODUCT ADVERTISING PLEASE TOUCH: AESTHETIC FEATURES THAT INVITE TOUCH POSITIVE AFFECT, INTERTEMPORAL CHOICE, AND LEVELS OF THINKING: INCREASING CONSUMERS’ WILLINGNESS TO WAIT POSITIVE EFFECTS OF NEGATIVE PUBLICITY Positive Emotions Are Like a Box of Chocolates: Without Identifying the Different Flavors You Never Know What Behavior You’re Going to Get POSITIVE UPSHOTS OF ANGER IN DECISION-MAKING POV: POINT OF VIEW... CONSUMERS AND ETHNOGRAPHERS IN PERSPECTIVE... POWER AND CHOICE: DO POWERFUL CONSUMERS PREFER BOLD OPTIONS? POWER DYNAMICS IN IMMIGRANT FAMILIES IN BRITAIN AND ITS EFFECT ON CONSUMPTION PREFERENCE REVERSAL IN RISKY CHOICES UNDER TIME PRESSURE Pre-Purchase Planning and Post-Purchase Learning: The Role of Internal and External Factors PRIDE: A LICENSE TO INDULGE OR A CUE FOR GREATER SELF-CONTROL? PROCESS- VERSUS OUTCOME-FOCUSED SIMULATION AND THE EVALUATION OF NEW PRODUCTS: THE TEMPORAL EFFECTS ON THE AFFECTIVE AND COGNITIVE DIMENSIONS PRODUCT PLACEMENT EFFECTS OVER TIME: THE EFFECTS OF BRAND AND DESIGN ATTRIBUTES IN A DYNAMIC ON-LINE CHOICE TASK PROMOTING HEALTH, PRODUCING MORALISMS? PROMOTING HEALTH-RELATED CONSUMER RESEARCH: ARC MODEL APPLICATION TO CDC’S HEALTH CAMPAIGN PROMOTIONAL BUNDLES AND CONSUMERS’ PRICE JUDGMENTS: WHEN THE BEST THINGS IN LIFE AREN’T FREE PROTOTYPE OR EXEMPLAR? EFFECTS OF SELF CONSTRUAL ON BRAND EXTENSION EVALUATION IN A MULTI-PRODUCT BRAND CONTEXT Psychological Distance and Metacognitive Experience PUTTING THE “SOCIAL” IN PROSOCIAL SPENDING: INTERPERSONAL GIVING PROMOTES HAPPINESS READ THE SIGNAL BUT DON’T MENTION IT: HOW CONSPICUOUS CONSUMPTION EMBARRASSES THE SIGNALER REAL MEN DON'T EAT QUICHE: DISCREPANCY BETWEEN AUTOMATIC AND DELIBERATE GENDER-EXPRESSIVE CHOICES IN MEN RECOMMENDATION AGENTS AS CONSUMER RESPONSE HEURISTIC TO INFORMATION OVERLOAD AND THE JOINT EFFECTS ON CHOICE QUALITY, CHOICE CONFIDENCE, AND WEBSITE EVALUATION RECURRING GOALS AND LEARNING: THE IMPACT OF SUCCESSFUL REWARD ATTAINMENT ON PURCHASE BEHAVIOR REEVALUATING DISCLAIMERS AND THE FTC’S CLEAR AND CONSPICUOUS STANDARDS REINFORCING “SHOULDS”: THE EFFECT OF MINDSETS ON SEQUENTIAL CHOICES REJECTION IS GOOD FOR YOUR HEALTH: THE INFLUENCE OF DECISION STRATEGY ON FOOD AND DRINK CHOICES RELATIVE VS. ABSOLUTE COMPARISON OF PRICES RELIGIOUS ARTEFACTS AS CONSUMER CULTURE PRODUCTS RELOCATING PROFANE CONSUMPTION INTO SACREDNESS: CONSUMER REDEMPTION AND RESURRECTION THROUGH PRACTICE OF DISPOSAL REMADE CHINA: THE RE-PRODUCTION OF CHINESENESS IN A MULTI-CULTURAL SOCIETY REMINDERS OF MONEY WEAKEN SOCIOMORAL RESPONSES RESTRAINED PURSUIT OF LUXURY: WEALTHY SHANGHAINESE ATTITUDES TOWARDS UPSCALE CONSUMPTION RISK-SEEKING IN UTILITARIAN VS. HEDONIC DOMAIN: IMPLICATIONS FOR THE PROSPECT THEORY VALUE FUNCTION ROLES OF FOOD CONSUMPTION IN THE EXPERIENCE OF HOMESICKNESS AMONG COLLEGE STUDENTS SATISFYING IDENTITY-SIGNALING AND UNIQUENESS MOTIVES THROUGH CONSUMER CHOICE SAVING FOR THE FUTURE SELF: NEURAL MEASURES OF FUTURE SELF-CONTINUITY PREDICT TEMPORAL DISCOUNTING Saving Money in a Tough Economy: How to Succeed? SCENTS AND SEMANTICS: DO FRAGRANCE NAMES INFLUENCE CONSUMER PERCEPTIONS OF SCENTED PRODUCTS? SCHADENFREUDE AND THE SELF: THE EFFECT OF SELF-CONSTRUAL ON MALICIOUS DELIGHT AT OTHERS’ UNFORTUNATE DECISIONS SCOPE NEGLECT IN SPENDING TIME SEEKING EMOTION ENHANCEMENT OR UNCERTAINTY RESOLUTION? A DUAL-SYSTEM APPROACH TO EXAMINING POST-PURCHASE INFORMATION SEARCH SEEKING, GIVING, AND RESPONDING TO NEGATIVE FEEDBACK IN SELF-REGULATION SELECTING SNAPSHOTS FROM EPISODIC MEMORY’S PHOTO ALBUM: SHARING EXPERIENCES AND RETROSPECTIVE EVALUATIONS SELF-BRAND ATTRACTION: AN INTERPERSONAL ATTRACTION APPROACH TO BRAND RELATIONSHIPS SELF-CONCEPT CONSISTENCY FOSTERS RESISTANCE TO PRIME-INDUCED ATTITUDE SHIFTS SEQUENTIAL INFLUENCES ON DISHONEST BEHAVIOR Setting the Stage: How Frames of Reference May Be Influencing Your Behavior SEX, CERTAINTY, AND FINANCIAL RISK: WHY BIKINIS LEAD PEOPLE TO WANT A SURE THING SEX, FOOD, AND THE HUNGER FOR DISTINCTION SHAPING CUSTOMER SATISFACTION THROUGH SELF-AWARENESS CUES SHE, WHO HAS THE SPOON, HAS THE POWER: IMMIGRANT WOMEN’S USE OF FOOD TO NEGOTIATE POWER RELATIONS SHEDDING THE VEIL OF SUSPICION: AVOIDING THE EFFECTS OF DEFENSIVE SUSPICION SHE'S A NATURAL!: FROM MERE LABEL TO ACTUALIZED CONSUMER PREFERENCE SHORT-TERM AND LONG-TERM AFFECTIVE RESPONSES: A COMPARISON BETWEEN EMOTIONS AND SENTIMENTS SHOULD EINSTEIN MANAGE YOUR MONEY? LAY THEORIES AND NORMATIVE FORCE OF THE RELATION BETWEEN COGNITIVE ABILITY AND PREFERENCES SIGNALING IDENTITY THROUGH BRANDS: THE ROLE OF PERCEIVED AUTHENTICITY SIZING UP PACKAGE SIZE EFFECTS SOCIAL ATTRIBUTIONS OF OBESITY AND ATTITUDES TOWARD FOOD MARKETING: IMPLICATIONS ON FRAMING STRATEGY Social Comparison and Negative Emotions: Understanding Regret, Envy, and Schadenfreude in a Consumer World SOCIAL DESIRABILITY AND INDIRECT QUESTIONING: NEW INSIGHTS FROM THE IMPLICIT ASSOCIATION TEST AND THE BALANCED INVENTORY OF DESIRABLE RESPONDING SOCIAL INERTIA: IGNORING MY BENEFITS FOR THE COMMUNITY SOCIAL MARKETING IN ACTION: INCREASING RECYCLING IN A LARGE ORGANIZATION SOCIAL NETWORKING PROFILES & CULTURAL DIMENSIONS: AN EMPIRICAL INVESTIGATION SOCIAL REJECTION AND DESIRE FOR MONEY SOME THINGS ARE BETTER LEFT UNSAID: HOW WORD OF MOUTH INFLUENCES THE SPEAKER SPENDING ON THE FLY: MENTAL BUDGETS, PROMOTIONS, AND SPENDING BEHAVIOR SPORT SPONSORSHIP EFFECTS ON SPECTATORS’ CONSIDERATION SETS: IMPACT WITH AND WITHOUT BRAND-EVENT LINK RECOGNITION STATUS WITHIN A CONSUMPTION-ORIENTED COUNTERCULTURE: AN ETHNOGRAPHIC INVESTIGATION OF THE AUSTRALIAN HIP HOP CULTURE STIMULATING REFERRAL BEHAVIOR MAY BACKFIRE: THE EFFECT OF REFERRAL FAILURE ON SUSCEPTIBILITY TO PERSUASION SYMBOLIC INTERACTIONISM AND ADOLESCENT REACTIONS TO CIGARETTE ADVERTISEMENTS TAKING STOCK IN MARTHA STEWART: A CULTURAL CRITIQUE OF THE MARKETING PRACTICE OF BUILDING PERSON-BRANDS TALES OF INVISIBLE CITIES: METHODOLOGICAL AVENUES FOR MULTI-SITED RESEARCHER AUTOETHNOGRAPHY Talk the Green Talk, Shop the Green Walk? THAT’S SO DISGUSTING – I’LL TAKE TWO!: HOW DISGUST ENHANCES THE EFFECTIVENESS OF FEAR APPEALS THE "WHAT THE HELL EFFECT" SCALE: MEASURING POST-FAILURE SEQUENTIAL SELF-CONTROL CHOICE TENDENCIES THE “NAME-EASE” EFFECT AND ITS DUAL IMPACT ON IMPORTANCE JUDGMENTS THE AFFECTIVE CONSEQUENCES OF ALPHA-NUMERIC BRANDING THE BEHAVIORAL DIMENSIONS OF TRADING: PROXIMAL AND DISTAL INFLUENCES ON PERFORMANCE THE BREVITY EFFECT IN NEW PRODUCT LABELS: WHEN DOES LINGUISTIC FLUENCY AFFECT CONSUMERS’ RESPONSES TO NEW PRODUCTS? THE BUDGET CONTRACTION EFFECT: CUTTING CATEGORIES TO COPE WITH SHRINKING BUDGETS The Buzz about Buzz: Drivers and Consequences of Word-of-Mouth THE COLOR OF THE CHAMELEON DEPENDS ON THE PRIME TYPE The Constructive Role of Effort in Consumer Choice THE COUNTERACTIVE OPTIMISM IN GOAL PURSUIT THE COUNTERFEIT SELF: THE DECEPTIVE COSTS OF FAKING IT THE CURIOUS CASE OF BEHAVIORAL BACKLASH: NONCONSCIOUS REACTANCE TO MARKETING SLOGANS THE DEFENSIVE TRUST EFFECT: CONSUMERS’ DEFENSIVE USE OF BELIEF IN A JUST WORLD TO COPE WITH CONSUMPTION THREAT The Distinct Effects of Hope in Consumption THE DYNAMIC EFFECT OF SOURCE CERTAINTY ON CONSUMER INVOLVEMENT AND PERSUASION THE DYNAMICS OF GOAL REVISION: UPDATING THE DISCREPANCY-REDUCING MODEL OF SELF-REGULATION THE EFFECT OF ADVERTISING ON WORD-OF-MOUTH THE EFFECT OF CUSTOMIZATION STRATEGY AND RECOMMENDATIONS ON CONSUMER DECISION-MAKING THE EFFECT OF EMOTION ON COLOR PREFERENCES THE EFFECT OF GENERAL ACTION GOALS ON EVALUATIONS OF INNOVATIVE PRODUCTS THE EFFECT OF GOAL SETTING ON CONSUMPTION AND CONSUMER WELL-BEING THE EFFECT OF MUSIC ON RETRIEVED AND CONSTRUCTED PREFERENCES THE EFFECT OF PHYSICAL ENCLOSING ON NEGATIVE EMOTION REGULATION THE EFFECT OF PRODUCT FAMILIARITY ON PRICE DISCOUNT FRAMING THE EFFECT OF QUASI SOCIAL CUE ON WEB SITE EVALUATION: SOCIAL PRESENCE AND SOCIAL SUPPORT APPROACH THE EFFECT OF REFERENT AGE ON INTERPERSONAL INFLUENCE IN DOMAINS RELATED TO FACTUAL INFORMATION, VALUES, AND STYLE THE EFFECT OF SHIPPING FEE STRUCTURES ON CONSUMER EVALUATIONS OF ONLINE OFFERS THE EFFECT OF UNPACKING AND VALENCE ON FUTURE TIME ESTIMATES THE EFFECTS OF CORPORATE COMMITMENT AND CAUSE COMMERCIALIZATION IN CAUSE-RELATED MARKETING THE EFFECTS OF EXPERIENCE-BASED MARKETING COMMUNICATION ON BRAND RELATIONS AND HEDONIC BRAND ATTITUDES: THE MODERATING ROLE OF AFFECTIVE ORIENTATION The Effects of Process and Outcome Simulations on Decision Making THE EFFECTS OF REGULATORY FOCUS ON CONSUMER JUDGMENTS INVOLVING SELF AND OTHERS’ PAYOFFS THE EFFECTS OF SELF-CONSTRUAL AND MORAL IDENTITY ON COMPANY EVALUATIONS: THE MODERATING ROLES OF SOCIAL AND PERSONAL RELEVANCE OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES THE EFFECTS OF VALUES-AFFIRMATION ON CHARITY SUPPORT BEHAVIOR: THE MEDIATING ROLE OF POSITIVE OTHER-DIRECTED FEELINGS THE EMOTIONAL ORACLE: PREDICTING CROWD BEHAVIOR WITH FEELINGS THE EVIL EYE ON MIMICRY: THE INFLUENCE OF MONEY PRIMES ON MIMICRY THE EXPERIENTIAL INFORMATION EXCHANGE IN ELECTRONIC WORD-OF-MOUTH COMMUNICATIONS THE FRUIT OF LABOR EFFECT THE GREEN DILEMMA: LIBERTARIAN VALUES TRUMP COMMUNAL VALUES THE IMPACT OF ANCHORS ON DONORS’ BEHAVIOR: A FIELD EXPERIMENT THE IMPACT OF C-EXECUTIVES' BABYFACEDNESS ON PURCHASE INTENTION THE IMPACT OF CONSUMER REVIEWS ON CONSUMER SEARCH AND FIRM PROFITS THE IMPACT OF CONSUMER-GENERATED ADVERTISING ON BRAND ASSOCIATIONS THE IMPACT OF IMPLICIT THEORIES ON FAMILY BRAND EVALUATIONS THE IMPACT OF MOOD ON CONSUMER CHOICE: COMPROMISE OR NOT? THE IMPACT OF POSITIVE AFFECT ON COGNITIVE DECISION MAKING STRATEGIES: THE CASE OF MENTAL ACCOUNTING THE IMPACT OF TEMPORAL FOCUS ON THE ENDOWMENT EFFECT THE IMPACT OF UN/ETHICAL CORPORATE CONDUCT ON CONSUMERS' ETHICAL PERCEPTIONS - A MULTIDIMENSIONAL FRAMEWORK THE INFLUENCE OF ADVERTISING ON DECISION STRATEGY THE INFLUENCE OF ATTACHMENT ANXIETY ON ATTITUDES FOR ADS RELATED TO INTERPERSONAL GOALS THE INFLUENCE OF ATTITUDE STRENGTH ON CONSIDERATION SET SIZE: STRONG LIKING RESULTS IN SMALLER CONSIDERATION SETS THE INFLUENCE OF INTRINSIC AND EXTRINSIC MESSAGES AND BENEFITS ON MOTIVATIONS TO DONATE The Influence of Lay Beliefs on Consumers’ Food Consumption Decisions THE INFLUENCE OF PROTOTYPICALITY AND LEVEL OF EXPOSURE ON CONSUMERS' RESPONSES TO PRODUCT DESIGNS: FIELD EVIDENCE FROM GERMAN CAR BUYERS THE INFLUENCE OF REGULATORY FOCUS ON THE INTERPRETATION OF VERBAL VERSUS NUMERICAL PROBABILISTIC INFORMATION THE INFLUENCE OF ROMANTIC MINDSETS ON BRAND EXTENSION EVALUATION THE INFLUENCE OF SOCIAL NORMS IN CONSUMER DECISION MAKING: A META-ANALYSIS THE INFLUENCE OF VISCERAL STATES ON FORECASTS OF FUTURE EVENTS THE INFLUENCES OF PRICE DISPERSION AND THE MANUFACTURER’S SUGGESTED PRICE ON CONSUMERS’ BOUNDARIES OF ACCEPTABLE PRICE: EXPECTED PRICE AS A MEDIATOR THE INTELLIGENCE OF JUDGING PRODUCTS BASED ON LOOKS THE INTERACTIVE EFFECT OF AFFECTIVE FORECASTING AND MOOD ON PERFORMANCE AND PRODUCT GOALS THE INTERPERSONAL HOT HAND FALLACY: HOW SIMILARITY WITH PREVIOUS WINNERS INCREASES SUBJECTIVE PROBABILITY OF WINNING The Interplay between Goal Categories and Effort THE INTERSECTIONALITY PARADIGM AND CONSUMER CULTURE THEORY THE IRONIC EFFECT OF EFFICACY ON CONSUMER CONSUMPTION THE JOURNEY TO GOAL ATTAINMENT: WHEN PROCESS FOCUS IS ENGAGING THE LIBERATING EFFECT OF GUILT-SHARING ON CONSUMERS’ PREFERENCE FOR INDULGENCE THE MODERATING EFFECT OF FUND ASSORTMENT SIZE ON THE 1/N HEURISTIC. THE MORAL DISCOUNT: CAN BEING SOCIALLY RESPONSIBLE HURT YOUR BRAND? THE MORE IS LESS EFFECT: HOW ADDING POSITIVE ARGUMENTS CAN UNDERMINE ATTITUDE TOWARD AN OBJECT THE MORE THE MERRIER: IMAGINED SOCIAL PRESENCE AND SERVICE FAILURE THE MORPHING SELF: CHANGING SELF-CONCEPT AS A RESPONSE TO THREATS THE MOTIVATION-EMOTION MATCHING HYPOTHESIS The Other Side of the Story: New Perspectives on Word of Mouth THE PERSUASIVE POWER OF REGULATORY NONFIT The Pitfalls of Fame: Insights from Human Brands THE PLACEMENT OF CODE-SWITCHED ADS WITHIN A MEDIUM: INVESTIGATING RECIPROCAL EFFECTS OF AD AND MEDIA INVOLVEMENT THE POWER OF AESTHETIC DESIGN IN CONSUMER FINANCIAL DECISIONS THE PRECISION EFFECT IN NUMBERS: HOW PROCESSING FLUENCY OF NUMBERS INFLUENCE RESPONSE CONFIDENCE THE PRODUCTION AND DISSEMINATION OF CONSCIOUS CONSUMPTION DISCOURSE IN BRAZIL THE PSYCHOPHYSICS OF ESTIMATED RISK THE PURSUIT OF IDENTITY AUGMENTATION: SELF-EXPANSION AND SELF-EXTENSION AS DISTINCT STRATEGIES THE REPARATION EFFECT: INDULGENT CONSUMPTION INCREASES DONATION BEHAVIOR THE RITUALIZATION OF CULTURAL, SOCIAL, AND ECONOMIC CAPITAL IN ESTABLISHING IN-GROUP ACCEPTANCE THE ROLE OF ACTIVATION IN ADVERTISING THE ROLE OF CONSUMERS’ ATTRIBUTIONS DURING PRICE PROMOTIONS The Role of Emotions in Self-control Dilemmas THE ROLE OF INNOVATIVENESS IN ENVIRONMENTALLY CONSCIOUS CONSUMER BEHAVIOR THE ROLE OF QUALITY-OF-EXPERIENCE AND AFFECT IN MALADAPTIVE FOOD CONSUMPTION THE ROLE OF REGULATORY FOCUS IN THE ENDORSEMENT OF MATERIAL VALUES THE ROLE OF SEED MONEY AND THRESHOLD SIZE IN OPTIMIZING FUNDRAISING CAMPAIGNS: PAST BEHAVIOR MATTERS! THE ROLE OF SELF-CONNECTEDNESS IN SHORT RUN LOSSES AND LONG RUN GAINS The Role of Stereotypes in Changing Consumers' Attitudes and Behaviors THE ROLE OF TIME VERSUS MONEY IN THE PURSUIT OF HAPPINESS The Rosy Side of Negative Emotions The Scented Winds of Change: Conflicting Notions of Modesty and Vanity among Young Qatari and Emirati Women THE SEEDS OF NEGATIVITY: KNOWLEDGE AND MONEY THE SIMPLE (AND COMPLEX) EFFECTS OF SCENT ON RETAIL SHOPPERS: PROCESSING FLUENCY AND AMBIENT OLFACTORY STIMULI THE SPICE OF LIFE: EFFECTS OF MORTALITY ANXIETY ON PREFERENCE FOR VARIETY THE STABILITY OF TIME VERSUS MONEY VALUATIONS THE SUPREMACY OF SUBJECTIVE EVALUATIONS AS INDICATORS OF INHERENT PREFERENCES THE SWEET SIDE OF SUGAR – THE INFLUENCE OF RAISED INSULIN LEVELS ON PRICE FAIRNESS AND WILLINGNESS TO PAY THE TIES THAT BIND: CONSUMER ENGAGEMENT AND TRANSFERENCE WITH A HUMAN BRAND THE TRADEOFF HEURISTIC: THE SETTLING EFFECT OF CONFLICT THE UNCOMPROMISING HEART: HOW THE RELIANCE ON FEELINGS IN DECISIONS REDUCES THE PREFERENCE FOR COMPROMISE OPTIONS THE UNDERDOG EFFECT: THE MARKETING OF DISADVANTAGE THROUGH BRAND BIOGRAPHY THE USE OF HYPOCRISY TO MOTIVATE HEALTH ATTITUDE AND BEHAVIOR CHANGE THE VOICES OF TRAILER PARK RESIDENTS: TOWARDS A MULTIDIMENSIONAL UNDERSTANDING OF STIGMA The Wellbeing of Subsistence Consumers THE WHO IN REGRET: HOW PSYCHOLOGICAL CLOSENESS AFFECTS REGRET AND SOCIAL DISTANCING THERE IS MORE TO PLANNED PURCHASES THAN KNOWING WHAT YOU WANT: DYNAMIC PLANNING AND LEARNING IN A REPEATED MULTI-STORE PRICE SEARCH TASK THINKING MAKES ME HUNGRY: DIFFERENCES IN RESTRAINED AND UNRESTRAINED EATING BEHAVIORS IN A RICH FOOD ENVIRONMENT THREAT PERCEPTION IN PRODUCT HARM CRISES: DO OLDER CONSUMERS FEEL MORE VULNERABLE? THRESHOLD LIVES: EXPLORING THE LIMINAL CONSUMPTION OF TWEENS Time is More Precious than Money Time-Inconsistent Preferences vs. Price Discrimination: How do Firms Increase Profits via Mail-in Rebate Promotions? TO BE AMERICAN IS TO BE RICH: IMMIGRANTS USE OF POSSESSIONS BOTH IN THE US AND IN THEIR NATIVE COUNTRIES TO CONVEY CONSUMER ACCULTURATION. TO BE OR NOT TO BE? VIRTUAL EXPERIENCE AND IMMERSION ON A 3D COMMERCIAL WEB SITE TO DEFEND OR TO IMPROVE, THAT IS A QUESTION: SELF VIEWS AND EVALUATIONS OF SELF IMPROVEMENT PRODUCTS TO DO WITH OTHERS OR TO HAVE (OR TO DO ALONE)? THE VALUE OF EXPERIENCES OVER MATERIAL POSSESSIONS DEPENDS ON THE INVOLVEMENT OF OTHERS TO EACH HIS OWN? HOW COMPARISONS TO OTHERS INFLUENCE CONSUMER SELF-DESIGN TOBACCO CONSUMPTION IN THE HOME: IMPACT ON SOCIAL RELATIONSHIPS AND MARKING TERRITORY TOO MANY COOKS SPOIL THE BROTH: HOW CONFLICTING NONCONSCIOUS GOALS INFLUENCE CONSUMER CHOICE TOWARDS A CONTINGENCY THEORY OF CONSUMERS’ ENGAGEMENT WITH CGAS TOWARDS A THEORETICAL VOCABULARY FOR CONSUMER RESEARCH ON SUSTAINABILITY TRACKING COSTS OF TIME AND MONEY TRADEOFFS IN THE DARK: THE EFFECT OF EXPERIENCE ON EXTRAPOLATED CONSUMER PREFERENCES TRADING BETWEEN EFFORT AND MONEY: CONSUMER PARTICIPATION AND SERVICE PRICING TRANSMODERN METAPHORS AND CONSUMER SPIRITUALITY TRANSUMERS: MOTIVATIONS OF NON-OWNERSHIP CONSUMPTION TRUST, COMMITMENT, AND THE ELDERLY: EXPLORING AGE DIFFERENCES IN CONSUMER-BRAND RELATIONSHIPS TRYING HARDER AND DOING WORSE: HOW GROCERY SHOPPERS TRACK THEIR IN-STORE SPENDING UNCONSCIOUS BRAND REACTIONS INFLUENCE FINANCIAL DECISION-MAKING UNCOVERING THE COEXISTENCE OF ASSIMILATION AND CONTRAST EFFECTS IN HEDONIC SEQUENCES Underpinnings of Risky Behavior: Non-health Motives for Health-related Behaviors UNDERSTANDING OPTIMISM: BUYING WHAT YOU CAN'T USE TODAY BUT HOPE TO USE TOMORROW UNDERSTANDING STIGMA AND COPING STRATEGIES ACROSS RESOURCE AND LITERACY BARRIERS: A CROSS-CULTURAL COMPARISON UNDERSTANDING THE ROLE OF BRAND PERSONALITY FIT AND THE MODERATING EFFECT OF SELF-CONNECTION IN BRAND EXTENSION EVALUATIONS UNDERSTANDING THE SITUATIONAL APPEAL OF LOCAL BRANDS IN EMERGING ECONOMIES: THE CASE OF TURKEY UNINTENDED CONSEQUENCES OF FUNDRAISING TACTICS UNLEASHING THE IMAGINATION THROUGH PRIMING: PROMPTING AND FACILITATING EFFECTS OF THE IMAGERY MINDSET UNPLANNED BUYING BY SUPERMARKET SHOPPERS UNWANTED OBJECTS AND SITUATIONS: EXPERIENCING DISGUST IN CONSUMPTION CONTEXTS US CONSUMERS AND DISASTER: OBSERVING “PANIC BUYING” DURING THE WINTER STORM AND HURRICANE SEASONS USING PROCESS-FOCUSED VS. OUTCOME-FOCUSED THOUGHT TO ENHANCE CONSUMER JUDGMENT USING THE PRODUCT IMAGE "LOCATION EFFECT" TO HELP CONSUMERS CONTROL EATING PATTERNS VARIETIES OF FAMILY BRAND ENTITATIVITY VERBALIZING OR VISUALIZING METAPHORS? THE MODERATING EFFECTS OF PROCESSING MODE AND TEMPORAL ORIENTATION VICARIOUS GOAL FULFILLMENT: WHEN THE MERE PRESENCE OF A HEALTHY OPTION LEADS TO AN IRONICALLY INDULGENT DECISION VINILEIROS – THOSE CRAZY GUYS THAT LOVE THEIR VINYL RECORDS Virality: What Gets Shared and Why Visualization, Imagination, and Product Choice: Affective Forecasting of Future Product Consumption and Utilization Experiences WANTING MORE BUT LIKING LESS: COUNTER-DRIVING MOTIVATIONAL AND APPRAISAL ELEMENTS OF VALUE WANTING VERSUS CHOOSING: A DISCONNECT BETWEEN WHAT MOVES US AND WHAT WE PREFER WANTING WHAT I SHOULDN’T HAVE AND FINDING A WAY TO GET IT: WHEN GUILT INCREASES HEDONIC CONSUMPTION WASHING AWAY YOUR (GOOD OR BAD) LUCK: SUPERSTITION, EMBODIMENT, AND GAMBLING BEHAVIOR We are not all the Same: New Issues, Confluence, and Divergence in Consumer Acculturation Studies WE ARE WHAT WE DRIVE: A SRM ANALYSIS OF HUMAN-BRAND PERSONALITY ASSOCIATIONS WELLBEING AT THE INTERSECTION OF SUBSISTENCE AND SUSTAINABILITY WELLBEING OUT OF HOPELESSNESS WHAT DO THESE CLINICAL TRIAL RESULTS MEAN FOR ME? HOW PERSONALLY RELEVANT DECISIONS ARE AFFECTED BY DATA FRAMING, PARTITIONING, AND QUANTIFICATION WHAT IS BEAUTIFUL TASTES GOOD: VISUAL CUES, TASTE, AND WILLINGNESS TO PAY WHAT IS MORAL ABOUT MORAL EMOTIONS? GUILT ELICITS PROSOCIAL BEHAVIOR AS WELL AS ANTISOCIAL BEHAVIOR What is the Intelligent Choice? Performance on the CRT and Preferences WHAT IS THE RELATION BETWEEN CULTURAL ORIENTATION AND REGULATORY MODE? WHAT MAKES VIDEOGAME EXPERIENCES FUN? WHAT MARKETERS CAN LEARN FROM LAP-DANCERS: A FIELD STUDY OF OVULATORY CYCLE EFFECTS ON CONSUMER BEHAVIOR WHAT MOVIE WOULD YOU WATCH WITH YOUR SALAD? THE IMPLICIT EMOTIONAL CONSEQUENCES OF EXERTING SELF CONTROL WHAT YOU BUY AFFECTS HOW OLD YOU FEEL When (and How) Does Metacognitive Experience Affect Consumer Behavior? WHEN 12 MONTHS IS NOT THE SAME AS ONE YEAR: ANTECEDENTS OF CONFIDENCE IN CONSUMER BUDGETS WHEN AVOIDABLE LOSSES ARE PERCEIVED AS GAINS: REPAIR COSTS AND THEIR EFFECTS IN NEW PRODUCT PURCHASES WHEN BEHAVIORAL FREQUENCY JUDGMENTS DEPEND ON INCIDENTAL EMOTIONS WHEN BODILY SENSATIONS ELICIT CONTEXT EFFECTS: THE MODERATING ROLE OF PHYSICAL DISTANCE WHEN BRANDS DO RIGHT BUT DECIDE WRONGLY: THE IMPACT OF PERCEPTIONS OF PROCEDURAL AND OUTCOME FAIRNESS ON BRAND ATTITUDES WHEN CHOICE DEFERRAL DOES (AND DOES NOT) GENERALIZE TO SUBSEQUENT DECISIONS: A METACOGNITIVE ANALYSIS WHEN DO ENTERTAINING PROMOTIONS TRIGGER CAUTION? WHEN DO PERSONAL VALUES PREDICT HELPING BEHAVIORS? IT’S ALL IN THE MINDSET WHEN DOES GREENWASHING WORK? CONSUMER PERCEPTIONS OF CORPORATE PARENT AND CORPORATE SOCIETAL MARKETING FIRM AFFILIATION WHEN DOES HALO PREVAIL AGAINST ANIMOSITY? COUNTRY-OF-ORIGIN EFFECTS CONTINGENT ON REGULATORY FOCUS WHEN DOES PRIMING CAUSE US TO VALUE OR DEVALUE A BRAND? WHEN FLIPPERS FLOP: GOAL REVERSION IN CONSUMER CHOICE WHEN IS LIFE LIKE A BOX OF CHOCOLATES?: PROVIDING MULTIPLE UNITS OF A GOOD ATTENUATES THE ENDOWMENT EFFECT WHEN IT COMES TO WISDOM, SMALLER CROWDS ARE WISER WHEN IT HAPPENED TELLS US WHAT HAPPENED: THE EFFECTS OF TEMPORAL DISTANCE AND METACOGNITIVE INFERENCE ON WORD-OF-MOUTH WHEN KNOWLEDGE IS DE-MOTIVATING: CONSUMER KNOWLEDGE AND ASSORTMENT SIZE WHEN PREFERENCES DIFFER AMONG FRIENDS: HOW POSITIVE AFFECT INFLUENCES CHOOSING TO ACCOMMODATE OTHERS VS. CHOOSING TO EXPRESS ONESELF WHEN PREVENTION-ORIENTED INVESTORS TAKE GREATER RISKS: BREAKING A CONFOUND WHEN PRODUCTS ARE VALUED MORE BUT SOLD FOR LESS: THE IMPACT OF WASTE AVERSION ON DISPOSAL BEHAVIOR WHEN SEEING IS BELIEVING: VISUALIZATION EFFECTS ON REGULATING SAVINGS BEHAVIOR WHEN TO GIVE? CHARITABLE GIVING AS SOCIAL RELATIONSHIP WHEN UNIQUE (NONALIGNABLE) DIFFERENCES ACQUIRE GREATER IMPORTANCE THAN SHARED (ALIGNABLE) ONES: THE ROLE OF NONCOMPARISON-BASED CHOICE PROCESSES WHEN YOUR WORLD MUST BE DEFENDED: CONSUMING TO JUSTIFY THE SYSTEM Where’s My Bailout? A New Look at Factors Affecting Consumer Fairness Perceptions in the Age of Vengeful Populism WHICH AGENT DO YOU PREFER: A SINFUL SUCCEEDER OR A VIRTUOUS FAILURE? Why Different Positive Emotions Have Different Effects: An Evolutionary Approach to Discrete Positive Emotions and Processing of Persuasive Messages WHY DO CONSUMERS TALK, DOES ANYONE LISTEN, AND WHAT HAPPENS? WHY DO PRODUCTS BECOME UNPOPULAR? ADOPTION VELOCITY AND THE DEATH OF CULTURAL TASTES WHY DO WE FIND IT HARD TO CHOOSE? MAXIMIZERS' EXPECTATIONS AND THEIR EFFECT ON CHOICE STRATEGY WHY DOES FAMILIARITY AFFECT DISTANCE JUDGMENTS? THE DISCREPANCY ATTRIBUTION HYPOTHESIS WHY PEOPLE FEAR EMBARRASSMENT: THE ROLE OF EMPATHY NEGLECT Why Reproduction Involves More Than Sex: The Diverse Effects of Mating Motivation on Consumer Behavior WILL DANGLING THE CARROT MAKE THEM EAT IT? AN EXPLORATION OF CHILDREN’S PERCEPTIONS TOWARDS REWARDS FOR HEALTHY FOOD WILL I GET MY MONEY’S WORTH? INFERRING PRODUCT VALUE BASED ON PREDICTIONS ABOUT RELATIVE USE WOMEN-ORIENTED HEALTH LITERACY AS AN ASSET/CAPABILITY IN A SUBSISTENCE COMMUNITY WORD-OF-MOUTH COMMUNICATION AS HELPING BEHAVIOR WORD-OF-MOUTH: ARE WE HEARING WHAT THE CONSUMER IS SAYING? WRATH OF THE MONSOONS: EFFECT OF MARKETPLACE EVOLUTION ON ACQUISITION AND STORAGE OF POSSESSIONS IN RECURRING NATURAL DISASTERS YOU AND WE: CAUSAL EFFECTS OF MINOR LANGUAGE VARIATIONS ON BRAND PERCEPTIONS YOU’RE HAVING FUN WHEN TIME FLIES: THE HEDONIC CONSEQUENCES OF SUBJECTIVE TIME PROGRESSION
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