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Proceedings Volume NA-36
"THE INTRINSIC BENEFITS OF STATUS: THE EFFECTS OF EVOKING RANK" (WAITING) TIME FLIES WHEN THE TUNE FLOWS: MUSIC INFLUENCES AFFECTIVE RESPONSES TO WAITING BY CHANGING THE SUBJECTIVE EXPERIENCE OF PASSING TIME ‘DECEPTION AT A DISTANCE’: HOW AND WHEN DOES TEMPORAL DISTANCE AFFECT PERSUASION KNOWLEDGE ACTIVATION? ‘FIT FOR CHARITY’ THE MODERATING ROLE OF PRIVATE SELF-FOCUS IN THE PERSUASIVENESS OF REGULATORY FIT ‘NIGELLA’, AN ICONIC BRAND IN THE BAKING: CULINARY CULTURE, GASTROBRANDS AND IDENTITY MYTHS “…DO I NEED IT, DO I, DO I REALLY NEED THIS?”: EXPLORING THE ROLE OF RATIONALIZATION IN IMPULSE BUYING EPISODES “ACCEPT A GIFT OR REJECT IT? THAT IS NOT A SIMPLE QUESTION”: A CROSS-CULTURAL STUDY OF GIFT ACCEPTANCE AND THE MEDIATING ROLE OF FEELINGS OF APPRECIATION AND INDEBTEDNESS “EFFECTS OF THE DENSITY OF STATUS DISTRIBUTION ON CONSPICUOUS AND INCONSPICUOUS CONSUMPTION BY LOW-STATUS CONSUMERS” “LIVING A MAGICAL LIFE”: SACRED CONSUMPTION AND SPIRITUAL EXPERIENCE IN THE ITALIAN NEO-PAGAN COMMUNITY “MY FIFTY PAIRS OF SHOES ARE ALL DIFFERENT!”: EXPLORING AND EXPLAINING EXORBITANT BUYING “STIGMATIZING MATERIALISM: ON STEREOTYPES AND IMPRESSIONS OF MATERIALISTIC VERSUS EXPERIENTIAL CONSUMERS” “STILL PREOCCUPIED WITH 1985: THE EFFECT OF IMAGINED INTERACTION ON PREFERENCE FOR NOSTALGIC PRODUCTS” “THE IMPACT OF SOCIAL CUES ON MESSAGE PERSUASIVENESS: THE ROLE OF TIME HORIZON PERSPECTIVE” “THE NAME REMAINS THE SAME FOR FANS” – WHY FANS OPPOSE NAMING RIGHT SPONSORSHIPS “WHY DO PEOPLE FALL PREY TO SOCIAL INFLUENCE TECHNIQUES? A LIMITED-RESOURCE ACCOUNT OF COMPLIANCE” A COMPREHENSIVE MODEL FOR HISPANICS’ ACCULTURATION: ANTECEDENTS AND IMPACTS ON STORE AND BRAND LOYALTY A CROSS-CULTURAL STUDY OF THE ANTECEDENTS OF BRAND CREDIBILITY A MEASURE OF BRAND VALUES: CROSS-CULTURAL IMPLICATIONS FOR BRAND PREFERENCES A META-ANALYTIC REVIEW OF FEAR APPEALS: A TERROR MANAGEMENT PERSPECTIVE A MODEL OF INVESTMENT DECISION MAKING: HOW ADAPTATION TO LOSSES AFFECTS INVESTORS’ SELLING DECISIONS A MULTIVARIATE MODEL OF PARTITIONED COUNTRY-OF-ORIGIN ON CONSUMER QUALITY PERCEPTIONS A PAINFUL CHOICE: EMBODIED INFLUENCES ON CHOICE PERCEPTION A RESEARCH OF THE EFFECT OF GIFT PROMOTION AND ITS SPILLOVER EFFECT A ROLE OF REFERRING WEBSITE ON ONLINE SHOPPING BEHAVIOR A TAXONOMY OF PRICE BEHAVIOUR A THEORY OF PEER-INDUCED FAIRNESS IN GAMES A TYPOLOGY OF CONSUMER TERRITORIAL RUDENESS A TYPOLOGY OF FOUR QUALITATIVELY DIFFERENT PATTERNS OF SHOPPING BEHAVIOR ACCEPT OR REJECT?: HOW TASK VALENCE INTERACTS WITH PRODUCT INFORMATION PROCESSING TO ALTER PURCHASE DECISIONS ACCULTURATION, RELIGION AND CONSUMPTION IN NORMATIVE POLITICAL IDEOLOGY ACCURACY AND AFFILIATIVE MOTIVATIONS IN SOCIALLY INFLUENCED DECISION MAKING ACTION-DRIVEN EVOLUTION OF GENERAL AND ENDURING PREFERENCE HIERARCHIES ADOLESCENTS YET AGAIN SPEAK OF FASHION: AN ACCOUNT OF PARTICIPATION AND RESISTANCE ADULTS' CONSUMPTION OF VIDEOGAMES AS IMAGINATIVE ESCAPE FROM ROUTINE. ADVICE FROM A CATERPILLAR: MAINSTREAMING HOOKAH CONSUMPTION INTO AMERICAN POP CULTURE AESTHETICS AND CONSUMPTION AFFECTIVE FORECASTING AND PSYCHOLOGICAL DISTANCE: THE SURPRISING IMPACT OF DISTANT EVENTS AGENCY, IDENTITY AND MATERIALITY: THE STORIED LIFE OF A FAMILY AND THEIR TABLE ALL POSITIVE EMOTIONS ARE NOT CREATED EQUAL: THE CASE OF JOY AND CONTENTMENT AMERICAN SELF-ENHANCEMENT CULTURE AND THE CYBORG CONSUMER: CONSUMER IDENTITY CONSTRUCTION BEYOND THE DOMINANCE OF AUTHENTICITY AN AMPLIFICATION PERSPECTIVE ON ATTITUDE CERTAINTY AN EXPLORATORY STUDY OF MEDIA MULTITASKING PRACTICES AND EXPERI-ENCES AMONG YOUNG CONSUMERS AN INNOVATIVE APPROACH EXAMINING THE ASYMMETRICAL AND NONLINEAR RELATIONSHIP BETWEEN ATTRIBUTE-LEVEL PERFORMANCE AND SERVICE OUTCOMES AN INVESTIGATION INTO INDIVIDUALS' REPEATED ATTEMPTS AT BEHAVIOR CHANGE AN INVESTIGATION OF COLLEGE STUDENTS’ INFLUENCE ON PARENTS’ INNOVATION ADOPTION ANTICIPATING ADAPTATION TO PRODUCTS APPLICATIONS OF THE SAVAGE TEST TO INTERTEMPORAL “ANOMALIES” APPRAISAL THEORY OF EMOTIONS AND ADVERTISING RHETORIC: A MODEL OF CONSUMER REACTIONS ARE ALL REFERRALS CREATED EQUAL? THE IMPACT OF SOCIAL CONNECTIONS ON CONSUMER DISCOUNTS ARE CONSUMERS INTUITIVELY BAYESIAN? THE ROLE OF CONSUMER METACOGNITION ARE SOME SALESPEOPLE FROM VENUS AND OTHERS FROM MARS? A THEORY AND TEST OF INTERPERSONAL MENTALIZING USING FUNCTIONAL MRI ARE WELL-KNOWN BRANDS HELD TO A HIGHER STANDARD OF PERFORMANCE: THE MODERATING INFLUENCE OF PRE VS. POST PURCHASE OF THE PRODUCT ASSESSING THE ASSUMPTIONS BEHIND THE IAT AT FACE VALUE: VISUAL ANTECEDENTS OF IMPRESSION FORMATION IN SERVICESCAPES AT WHAT STAGE OF PROCESS DOES DEPLETION HURT THE MOST? ATTENTION VULNERABLE SHOPPERS: MEASURING CONSUMER ATTITUDES TOWARD SALESPEOPLE ATTRIBUTE ORDER EFFECTS ON CONSUMER JUDGMENT: THE ROLE OF IDEAL POINT AVAILABILITY AND ATTRIBUTE IMPORTANCE AUTOMATIC AND EFFORTFUL PROCESSES IN SOCIALLY DESIRABLE RESPONDING: A CROSS-CULTURAL VIEW AVON IN AFRICA: COSMETICS CONSUMPTION AND WOMEN’S EMPOWERMENT THROUGH TRADE BABY-BLUE “BULLET-PROOF” SATIN BRAS: THE EXCURSION INTO THE SOVIET CONSUMER REALITIES BEHIND CLOSED DOORS: GENDERED HOME SPACES IN AN ARAB GULF STATE (22:00) BEHIND CLOSED DOORS: OPPORTUNITY IDENTIFICATION THROUGH OBSERVATIONAL RESEARCH (9:00) BEHIND CLOSED DOORS: OPPORTUNITY IDENTIFICATION THROUGH OBSERVATIONAL RESEARCH (9:00, RE-RUN) BEST-LAID PLANS…: UNDERSTANDING THE PROCESSES UNDERLYING THE PLANNING FALLACY BEYOND THE PROUSTIAN PHENOMENON: THE EFFECT OF PRODUCT-EMBEDDED SCENT ON MEMORY FOR PRODUCT INFORMATION BEYOND VANITY: AN INVESTIGATION INTO ROMANIAN WOMEN’S BEAUTY IDENTITIES BIDDING BRIGID: OBJECTS OF PETITION AND THE EUHEMERIZED GODDESS BILINGUALISM AND THE EMOTIONAL INTENSITY OF ADVERTISING LANGUAGE BINOMIAL STRUCTURE IN LUXURY: ANALYZING OVERSEAS TRIP EXPERIENCES OF JAPANESE WELL-TO-DOS (14:19) BLACK & WHITE, OR ONLY SHADES OF GRAY? EXPLORING THE INFLUENCE OF CONSUMER AMBIVALENCE ON FEMALE CONTRACEPTIVE CHOICE AND USAGE BLUE OR RED? EXPLORING THE EFFECT OF COLOR ON COGNITIVE PERFORMANCE BLURRING THE BOUNDARIES BETWEEN REAL AND VIRTUAL: CONSUMPTION EXPERIENCES AND THE SELF CONCEPT IN THE VIRTUAL WORLD. BODILY EXPERIENCES OF SECOND LIFE CONSUMERS (37:04) BOOKCROSSED LOVERS: CONSUMERS AND THEIR RELATIONSHIPS WITH BOOKS BRAND AVOIDANCE: A NEGATIVE PROMISES PERSPECTIVE BRAND DILUTION EFFECTS ON FRANCHISES BRAND ICONICITY: A SHARED REALITY PERSPECTIVE BRAND ORIGIN OR PRODUCT ORIGIN? THE EFFECTS OF COUNTRY OF ORIGIN FIT ON BRAND EVALUATION BRAND PERSONALITY PROFILES: A PICK-A-WINNER STUDY OF TWO METHODS BRAND SATURATION IN CONSUMER CHOICE BRANDING AND ATTITUDE FUNCTIONS BRANDS: THE OPIATE OF THE NON-RELIGIOUS MASSES? BROADENING PERCEPTIONS OF FAMILIAR BRANDS BUILDING CONSUMPTION SKILLS THROUGH TEENAGE EMPOWERMENT: A POWERFUL AND INVISIBLE DETERMINANT OF CUSTOMER RELATIONSHIPS BUILDING THE TRANSFORMATIVE CONSUMER RESEARCH COMMUNITY: OPPORTUNITIES AND OBSTACLES FOR RISING SCHOLARS BUY GENUINE LUXURY FASHION PRODUCTS OR COUNTERFEITS? 'BYE BYE LOVE' - WHY DEVOTED CONSUMERS BREAK UP WITH THEIR BRANDS CAM: A SPREADING ACTIVATION NETWORK MODEL OF SUBCATEGORY POSITIONING WHEN CATEGORIZATION UNCERTAINTY IS HIGH CAN BRANDS MAKE US HAPPY? A RESEARCH FRAMEWORK FOR THE STUDY OF BRANDS AND THEIR EFFECTS ON HAPPINESS CAN BUY ME LOVE (17:50) CAN HEALTHY EATING AND FUN EXERCISING MAKE US FAT? POST-INTAKE AND EXPENDITURE CALORIE COMPENSATION CAN SWITCHING BRANDS HELP YOUR FAVORITE TEAM WIN THE BIG GAME? CAN YOU FIX IT?: EFFECTS OF VISUAL PROCESSING CAPACITY ON VISUAL AESTHETIC RESPONSE CANNIBAL OR COMMODITY FETISH: BODY AS MATERIAL INTERACTION CAUSES AND CONSEQUENCES FOR THE BELIEF IN TEMPTING FATE CELEBRITY ENDORSEMENT AND SELF-BRAND CONNECTIONS CENTER OF ORIENTATION: EFFECT OF VERTICAL AND HORIZONTAL SHELF SPACE PRODUCT POSITION CERTAINTY APPRAISAL AND HEALTH COMMUNICATIONS CHANGE, CHANGE, CHANGE: EVOLVING HEALTH GUIDELINES, PREVENTIVE HEALTH BEHAVIORS, AND INTERVENTIONS TO MITIGATE HARM CHANGES IN SELF AND INTERPERSONAL RELATIONSHIPS OVER TIME: A STUDY OF IMPORTANT GIFTS FROM GIFT-RECIPIENTS' PERSPECTIVES CHANGING MEALTIME RITUALS: THE MEDIATING INFLUENCE OF THE TELEVISION ON FAMILY DYNAMICS CHOICE AS AN END VERSUS A MEANS CHOICE SATISFACTION CAN BE THE LUCK OF THE DRAW CHOOSING BETWEEN AMERICAN AND CHINESE BRANDS CHOOSING BY SELECTING OR REJECTING: HOW DECISION STRATEGY INFLUENCES CONSUMER SATISFACTION CHOOSING HOW MANY OPTIONS TO CHOOSE FROM: DOES IT DEPEND ON AFFECTIVE PRIMING? CLASSIFYING CUSTOMERS WITH MULTIDIMENSIONAL CUSTOMER CONTACT SEQUENCES COACHING FOR CAPACITY OR INCAPACITY? SELF-ACTUALIZATION AND CONSUMER WELFARE CO-CREATING ALTERNATIVE MARKETS: CONSUMER EFFICACY IN RISK ABATEMENT COMMODIFY THYSELF: NEITHER MYSPACE® NOR YOUR SPACE BUT A SPACE FOR MASS-OBJECTIFICATION OF SUBJECTS COMMUNITY ACTION RESEARCH ON DIABETES COMPARATIVE KNOWLEDGE AND CONSUMER CHOICE COMPATIBILITY-DRIVEN MOMENTUM IN REDEMPTION OF SALES PROMOTIONS COMPETITIVE BRAND SALIENCE CONDUCTING CONSUMER RESEARCH IN EMERGING MARKETS: CHALLENGES, ISSUES AND NEW DIRECTIONS CONFUSED, FRUSTRATED, AND ANGRY: CONSUMER RESPONSES TO PROMOTIONAL MESSAGES IN ONLINE SERVICE TRANSACTIONS CONSCIOUS CONSUMPTION AND ITS COMPONENTS: AN EXPLORATORY STUDY CONSPICUOUS CONSERVATION: PROMOTING GREEN CONSUMPTION THROUGH STATUS COMPETITION CONSUMER ALIENATION BY BRANDS: EXAMINING THE ROLES OF POWERLESSNESS AND RELATIONSHIP TYPE CONSUMER EMOTIONAL INTELLIGENCE: A COMPARISON BETWEEN THE U.S. AND CHINA CONSUMER ENTREPRENEURS: A NETNOGRAPHIC STUDY OF FACEBOOK’S NEXT TOP MODEL CONSUMER ENTRY DECISION IN PROMOTIONAL GAMES BASED ON CHANCE: DO THE PERCEIVED ODDS OF WINNING MATTER? CONSUMER ETHNIC IDENTITY: THE IMPLICATIONS OF SHORT TERM EXPOSURE TO A SIMILAR CULTURE CONSUMER EXPECTATIONS AND THE AUTOMATIC SHIFTING OF STANDARDS IN BRAND EVALUATIONS CONSUMER HOPE SCALE: DEVELOPMENT AND VALIDATION OF DISPOSITIONAL AND SITUATIONAL MEASURES CONSUMER MOURNING AND COPING WITH THE LOSS OF STRATEGIC RITUALS: THE CASE OF MARSHALL FIELD & CO. CONSUMER NEUROSCIENCE: CURRENT STATE OF KNOWLEDGE AND FUTURE RESEARCH DIRECTIONS CONSUMER RESPONSE TO HARMFUL PRODUCTS WITH CAUSE-RELATED MARKETING: INFLUENCES OF PRODUCT-CAUSE FIT AND PRODUCT TYPE CONSUMER SOCIALIZATION: THE ROLE OF HUNTING AND GUN RITUALS IN BECOMING A MAN CONSUMER USAGE OF ULTRA-CONCENTRATED PRODUCTS CONSUMER WELFARE CONSIDERATIONS ACROSS LITERACY AND RESOURCE BARRIERS CONSUMERS COMMIT THE PLANNING FALLACY FOR TIME BUT NOT FOR MONEY CONSUMERS, COMPANIES AND VIRTUAL SOCIAL WORLDS: A QUALITATIVE ANALYSIS OF SECOND LIFE CONSUMERS’ LOCAL-GLOBAL IDENTITY: MEASUREMENT CONSUMERS’ RESPONSE TO ADVOCACY ADVERTISING: A PROCESS MODEL OF CONSUMER SKEPTICISM, EMPATHIC RESPONSE, AND PROSOCIAL BEHAVIOR CONSUMING GENDERED SPACE IN ISLAM CONSUMING THE BLACK GOSPEL CULTURE: AN INTERPRETIVE STUDY OF SYMBOLIC EXCHANGES CONSUMING VIOLENCE: THE LIVED EXPERIENCE CONSUMPTION, BELONGING, AND PLACE (72:00) CONTAGIOUS LIKES AND DISLIKES:NEIGHBORHOOD EFFECTS IN ATTITUDES AND PREFERENCES CONTRAST AND ASSIMILATION EFFECTS OF PROCESSING FLUENCY CONTRAST OR ASSIMILATION EFFECT AS A RESULT OF UPWARD SOCIAL COMPARISON WITH IDEALIZED IMAGES: THE ROLE OF MODE OF EXPOSURE AND PRIMING CORPORATE SYNTHESES: CONSUMERS' ROLE IN MERGERS AND ACQUISITIONS COST-BENEFIT ASSOCIATIONS AND THEIR INFLUENCE ON LOAN EXPERIENCE COUNTERFACTUAL THINKING AS A POST-HOC CONSUMPTION EXPECTATION COUNTERFEIT CONSUMPTION: CONSUMER WELFARE PERSPECTIVE CREATING ‘THE LOOK’: STAGING VALUE IN THE ANTIQUE SHOP CREATING CONTAGIOUS: CASCADES IN SPATIALLY DISPERSED SOCIAL NETWORKS CULTURAL HABITATS: HOW FIT WITH THE ENVIRONMENT INFLUENCES THE STICKINESS OF PRODUCTS AND THE SUCCESS OF IDEAS CULTURE, SELF-CONTROL, AND CONSUMER FINANCIAL BEHAVIOR CULTURES OF UNRULY BRICOLAGE: DEBADGING AND THE LOGIC OF RESISTANCE CURLING UP AND REACHING OUT: MEANINGS AND MOTIVATIONS FOR PASSIONATE READERS DECONSTRUCTING THE PRESENT BIAS: LINKING VISCERAL FACTORS AND MENTAL REPRESENTATION THROUGH TIME PERCEPTION DEFEND SELF OR IMPRESS OTHERS?: MORTALITY PROXIMITY AND GUILT ADVERTISING DEFINING THE BRAND HERO: EXPLORATIONS OF THE IMPACT OF BRAND HERO CREDIBILITY ON A BRAND COMMUNITY DESIGNED TO LEARN: HOW CATEGORY DESIGN INFLUENCES CONSUMER LEARNING, SATISFACTION AND CHOICE DETERMINANTS OF CUSTOMER DEPENDENCE AND ITS EFFECTS ON CUSTOMER TRUST IN INTERPERSONAL BASED BUYER-SELLER RELATIONSHIPS DINNER OUT WITH INDEPENDENT SELF-CONSTRUAL CONSUMERS: WOW, THIS IS BAD WINE DISENTANGLING THE EFFECT OF CULTURE AND LANGUAGE ON IMAGERY GENERATION DO CONFIDENT CONSUMERS SEARCH MORE? EXAMINING THE RELATIONSHIP BETWEEN MULTIDIMENSIONAL SELF-CONFIDENCE AND EXTERNAL INFORMATION SEARCH DO CONSUMERS PERCEIVE PRECISE PRICES TO BE LOWER THAN ROUND PRICES? EVIDENCE FROM LABORATORY AND MARKET DATA DO ETHNIC MARKETING EFFORTS PAY OFF?: INTERACTION EFFECTS OF ACCOMODATED BRAND AND PRICE ON PRODUCT EVALUATION AND PURCHASE INTENTION DO PRICE JUDGMENTS ALWAYS INFLUENCE CHOICE? THE EFFECTS OF RETAILER DISCOUNT FREQUENCY AND DEPTH DO WE GIVE MORE OF OUR PRESENT SELVES OR OUR FUTURE SELVES? PSYCHOLOGICAL DISTANCE AND PROSOCIAL DECISION MAKING DO WE JUDGE A BOOK BY ITS COVER AND A PRODUCT BY ITS PACKAGE? HOW AFFECTIVE EXPECTATIONS ARE CONTRASTED AND ASSIMILATED INTO THE CONSUMPTION EXPERIENCE DO YOU “WORK TO LIVE” OR “LIVE TO WORK”? THE ROLE OF MOOD AND CONFIDENCE IN CAUSAL AGENCY DOES FEEDBACK ALWAYS FACILITATE LEARNING?: DEGREE OF PREFERENCE DEVELOPMENT AND DEGREE OF FEEDBACK COMPLEXITY DOES IN-STORE MARKETING WORK? EFFECTS OF THE NUMBER AND POSITION OF SHELF FACINGS ON ATTENTION, CONSIDERATION, AND CHOICE AT THE POINT OF PURCHASE. DOES ONE BAD APPLE SPOIL THE BARREL? CARRY-OVER EFFECTS OF BUYING DISGUSTING PRODUCTS ON CONSUMER SEARCH AND SHOPPING BASKET DECISIONS DOES PRECIPITATION AFFECT CONSUMERS’ SMOKING TENDENCY? DOES THE DEVIL REALLY WEAR PRADA? SOCIAL RELATIONS ANALYSIS OF BRAND AND HUMAN PERSONALITIES DOES THE PATIENT REALLY ACT LIKE A SUPERMARKET SHOPPER? A SEMIOTIC TYPOLOGY OF PATIENTS’ ATTITUDES AND EXPECTATIONS TOWARDS THE HEALTH-CARE SYSTEM AND THE CONSUMPTION OF MEDICINES DOES TIME FLY WHEN YOU’RE COUNTING DOWN? THE EFFECT OF COUNTING DIRECTION ON SUBJECTIVE TIME JUDGMENT DOWNSIZE IN 3D, SUPERSIZE IN 1D: EFFECTS OF THE DIMENSIONALITY OF PACKAGE AND PORTION SIZE CHANGES ON SIZE ESTIMATIONS, CONSUMPTION, AND QUANTITY DISCOUNT EXPECTATIONS EASY ON THE MIND, EASY ON THE WALLET: FLUENCY PREDICTS STOCK AND CURRENCY VALUATION EFFECTS OF A SCARCITY MESSAGE ON PRODUCT JUDGMENTS: ROLE OF COGNITIVE LOAD AND MEDIATING PROCESSES EFFECTS OF BELIEF IN GLOBAL CITIZENSHIP ON BRANDING DISCOURSE IN THE U.S. AND RUSSIA EFFECTS OF CONSUMER CO-PRODUCTION ON PERCEIVED AUTHENTICITY OF CONSUMPTION EXPERIENCE AND INPUT PRODUCT EFFECTS OF LOWER AND HIGHER QUALITY BRAND VERSIONS ON BRAND EVALUATION: AN OPPONENT-PROCESS MODEL PLUS DIFFERENTIAL BRAND-VERSION WEIGHTING EFFECTS OF NOSTALGIC ADVERTISING THROUGH EMOTIONS AND THE INTENSITY OF THE EVOKED MENTAL IMAGES EFFECTS OF PERSONAL VALUES ON BRAND EQUITY EFFECTS OF PERSONAL VS. INTERPERSONAL GOAL CONFLICTS ON GOAL COMMITMENT AND GOAL-BASED CHOICE ELICITING SUBJECTIVE DISCOUNT RATES: MONTHLY PATTERNS OF IMPATIENCE AMONG THE VERY POOR EMERGENCE OF SHARED REPRESENTATION OF BRAND USERS EMOTIONAL NETWORK IN CONTROL OF COGNITIVE PROCESSES IN ADVERTISEMENT EMPOWERED CONSUMERS = BENEVOLENT CONSUMERS? THE EFFECTS OF PRIMING POWER ON THE APPEAL OF SOCIALLY RESPONSIBLE PRODUCTS EMPTY POCKETS, FULL STOMACHS: HOW DESIRE FOR MONEY AFFECTS CALORIC INTAKE ENCOUNTERS OF ACCIDENTAL TOURISTS: MAINTAINING BOUNDARIES THROUGH FOOD CONSUMPTION ENDORSER INFLUENCE ON PRODUCT JUDGMENT AND CHOICE: A COMPARATIVE STUDY OF CHILDREN AND THEIR PARENTS ENOUGH IS ENOUGH! OR IS IT? FACTORS THAT IMPACT SWITCHING INTENTIONS IN EXTENDED SERVICE TRANSACTIONS ENVIRONMENTALLY FRIENDLY CONSUMPTION PREFERENCES: UNDERSTANDING THE IMPACT OF CONSUMPTION ROUTINES ETHICAL DECISIONS AND RESPONSE MODE COMPATIBILITY: WEIGHTING OF ETHICAL ATTRIBUTES IN CONSIDERATION SETS FORMED BY EXCLUDING VERSUS INCLUDING PRODUCT ALTERNATIVES EVALUATIVE CONDITIONING 2.0: DIRECT AND INDIRECT ATTACHMENT OF AFFECT TO BRANDS EVENT REPRESENTATION, SIMILARITY, AND PREFERENCE IN TEMPORAL CONTEXT EVERYTHING YOU ALWAYS WANTED TO KNOW ABOUT THE PRE-PARTY* (15:00) EXAMINING DISCOURSES OF GENDER AND CONSUMPTION IN THE MEDIA EXISTENTIAL ANXIETY AND ESSENTIALISM EXPLAIN NEGATIVE REACTIONS TOWARD BRAND EXTENSIONS EXPLAINING OBESITY: AN INQUIRY INTO THE LIVES OF THE OBESE EXPLORING CONSUMER RISK ACROSS MULTIPLE DOMAINS EXPLORING CONSUMERS' CONFLICT STYLES: GRUDGES AND FORGIVENESS FOLLOWING MARKETER FAILURE EXPLORING HOW PERCEIVED STORE PRICE-LEVEL AND CUSTOMER CHARACTERISTICS INFLUENCE PRICE-RELATED EMOTIONS EXPLORING THE (RE)CONSTRUCTION OF THE BODY IN VIRTUAL WORLDS: CONSUMPTION OF BODY AS EXPERIENCE EXPLORING THE CONCEPT OF BRAND EMBARRASSMENT: THE EXPERIENCES OF OLDER ADOLESCENTS EXPLORING THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND GEOGRAPHIC PERSONALITY: CONSUMER PERCEPTIONS OF SPORT TEAMS AND CITIES EXPOSING THE ‘CREDOGENIC’ ENVIRONMENT: WHERE DOES RESPONSIBILITY LIE? EXTENDING THE RESEARCH IN RELATION TO MATERIALISM AND LIFE SATISFACTION FACIAL SIMILARITY BETWEEN VOTERS AND CANDIDATES CAUSES INFLUENCE FACTORS AFFECTING RESPONSE ACCURACY IN VIRTUAL WORLDS FALLING IN LOVE WITH BRANDS: AN INDUCTIVE QUALITATIVE EXPLORATION OF PATHWAYS TO EMOTIONAL ATTACHMENT FEEDBACK EFFECTS AND EVALUATION PROCESS OF HEALTH-RELATED PERCEIVED RISK AND BEHAVIOUR FEELING CLOSE: THE EMOTIONAL NATURE OF PSYCHOLOGICAL DISTANCE FEELING FATIGUED LEADS TO FEELING CERTAIN: REGULATORY RESOURCE DEPLETION AND ATTITUDE CERTAINTY FIRST IS BEST: FIRST EXPOSURE EFFECTS IN AESTHETIC JUDGMENTS FLOW AND ATTITUDE TOWARD THE WEBSITE ON THE EVALUATION OF PRODUCTS PRESENT BY MEANS OF VIRTUAL REALITY: A CONCEPTUAL MODEL FLOW IN CONSUMER RESEARCH: A NOVEL APPROACH FORGETTING WITHOUT INHIBITION: A RESOURCE DEPLETION ACCOUNT OF RETRIEVAL-INDUCED FORGETTING FORMING BRAND PERSONALITY: COMPANY-BASED VS. CONSUMER-BASED SOURCES FROM SAVER SOCIETY TO CONSUMER SOCIETY: THE CASE OF THE EAST EUROPEAN CONSUMER FROM TRASH TO TREASURE: FREECYCLE.ORG AS A CASE OF GENERALIZED RECIPROCITY FUNCTIONAL ALIBI FUNCTIONAL REGRET: THE POSITIVE EFFECTS OF REGRET ON LEARNING FROM NEGATIVE EXPERIENCES GAMBLING FOR A DISCOUNT: PREFERRING DISCOUNT PER ITEM TO DISCOUNT PER PURCHASE? GAMES BARGAIN HUNTERS PLAY: AN UPDATE GAMING EMOTIONS GENDER DIFFERENCES IN THE COGNITIVE ORGANIZATION OF SPENDING ATTITUDES GENDER IDENTITY SALIENCE AND PERCEIVED VULNERABILITY TO BREAST CANCER GENERATING EREFERRALS USING INCENTIVES AND BRIBES: A FIELD EXPERIMENT TESTING VARIOUS INCENTIVES FOR ONLINE REFERRALS GEOGRAPHIC DIFFERENCES IN THE CONSUMPTION OF HEDONIC PRODUCTS: WHAT THE WEATHER TELLS THE MARKETER! GETTING GOLD BY GOING GREEN: THE IMPORTANCE OF FITTING THE MESSAGE TO THE MINDSET GETTING LESS THAN YOU PAY FOR: VERY HIGH PRICES LEAD TO INFERENCES OF VERY LOW QUALITY GETTING LOST "INTO THE WILD": UNDERSTANDING CONSUMERS' MOVIE ENJOYMENT THROUGH A NARRATIVE TRANSPORTATION APPROACH GOOD FROM FAR BUT FAR FROM GOOD: THE EFFECTS OF VISUAL FLUENCY ON IMPRESSIONS OF PACKAGE DESIGN GOOD PRACTICE IN EXPERIMENTAL MODERATION DESIGNS GROUP GOALS AND SOURCES OF MOTIVATION: WHEN OTHERS DON’T GET THE JOB DONE, I (MIGHT) PICK UP THE SLACK GUILT AS MOTIVATION: THE ROLE OF GUILT IN CHOICE JUSTIFICATION HAPPY HOLIDAYS? HOW SIGHTS AND SOUNDS OF THE HOLIDAYS CUE DIFFERENT FEELINGS & CONSUMPTION BEHAVIORS HAPPY NOW OR OVERALL? THE MEASUREMENT OF LOCAL VERSUS GLOBAL WELL-BEING HEAR IS THE THING: THE INFLUENCE OF SOUND-TO-WRITING CORRESPONDENCE ON BRAND NAME PROCESSING HISTORY MATTERS: WHEN WAITING INCREASES PATIENCE IN INTERTEMORPORAL CHOICE HLM: HIERARCHICAL LINEAR MODELS HOST CULTURE RESPONSES TO BRAND-RELATED ACCULTURATION: LEGITIMATION STRUGGLES BETWEEN GERMAN AND TURKISH BMW OWNERS IN GERMANY HOT STIMULI AND AROUSAL: IMPLICATIONS FOR TEMPORAL ORIENTATION, TRIAL AND PRICE HOW A CONSUMPTION FAILURE INFLUENCES AN OBSERVING CUSTOMER'S ATTRIBUTION AND PERCEIVED SERVICE QUALITY: THE ROLE OF REGULATORY FOCUS HOW AND WHEN ALPHA-NUMERIC BRAND NAMES AFFECT CONSUMER PREFERENCES HOW CAN YOU SAY “NO”? DEFERENCE GRANTED TO ADVOCATES WHO ARE VICTIMS HOW DO HISTORICAL RELATIONSHIPS BETWEEN THE HOST AND HOME COUNTRIES SHAPE THE IMMIGRANTS’ CONSUMER ACCULTURATION PROCESSES? HOW DOES THE DEFENSIVE CONSUMER CHOOSE? HOW I FEEL IS MORE IMPORTANT THAN HOW YOU FEEL: THE ROLE OF PROCESS AND OUTCOME EMOTIONS ON OBJECT EVALUATION HOW TO OVERCOME CUSTOMERS' ADOPTION BARRIERS? HYPEROPIA: A THEORY OF REVERSE SELF CONTROL I GET BY WITH A LITTLE HELP FROM MY FRIENDS: CONSUMER CREATIVITY IN VIRTUAL COMMUNITIES I REALLY WANT TO LIKE IT: MOTIVATED LIKING IMAGERY-TEXT CONGRUENCE IN ONLINE COMMERCE: A PROCESSING FLUENCY ACCOUNT IMAGINING THE SELF: THE EFFECT OF SELF-FOCUS AND VISUAL PERSPECTIVE ON PERSUASION IMPACT OF CSR COMMUNICATION STRATEGIES ON ATTITUDE CHANGE AFTER A CRISIS IMPRESSION FORMATION IN A WORLD FULL OF FAKE PRODUCTS IN DEATH AND IN LOVE: SACRED TRADE-OFFS IN THE DEATH CARE AND WEDDING INDUSTRIES IN SEARCH OF A SURROGATE FOR TOUCH: THE EFFECT OF HAPTIC IMAGERY ON PSYCHOLOGICAL OWNERSHIP AND OBJECT VALUATION INCLUSION VERSUS EXCLUSION: THE EFFECT OF PERCEIVED UNCERTAINTY ON SCREENING STRATEGIES INCONSISTENCY BETWEEN PREDICTED AND ACTUAL SENSITIVITY OF EVALUATION OR LIKING TO ATTRIBUTE VALUES INFERRED INFORMATIONAL CASCADES AND THEIR EFFECTS ON CHOICE: THE RELATIVE STOCKING LEVEL EFFECT INFLUENCING WILLINGNESS TO PAY BY SUPRALIMINALLY PRIMING THE CONCEPT OF HONESTY INSIGHTS AND CHALLENGES IN STUDYING THE EFFECTS OF ANTI-SMOKING AD CAMPAIGNS AND OTHER TRANSFORMATIONAL CONSUMER RESEARCH INTEGRAL AFFECT AND ATTITUDE STRENGTH IN HEALTH COMMUNICATIONS INTENTION-BEHAVIOR CONSISTENCY: THE EFFECT OF TIME PERSPECTIVE INTERACTIVE RESTRUCTURING: IMPLICATIONS FOR DECISION PROCESSES AND OUTCOMES INTERGENERATIONAL STUDY ON THE EFFECTS OF ATTACHMENT STYLE ON EATING BEHAVIORS INTERSECTIONALITY: INSIGHTS FOR CONSUMER RESEARCH INTRO TO SOCIAL NETWORK METHODS INTUITIVE CONFIDENCE AND THE EFFECT OF OPTION VALENCE ON PREFERENCE PROJECTION IS CONSUMER ANIMOSITY A TWO-WAY STREET? A STORY OF THREE COUNTRIES IS CONSUMER CULTURE THEORY RESEARCH OR REALPOLITIK? A SOCIOLOGY OF KNOWLEDGE ANALYSIS OF A SCIENTIFIC CULTURE IS EFFECTIVE PRODUCT PLACEMENT IN MOVIES?: A CROSS-CULTURAL STUDY BETWEEN FRENCH AND SPANISH CONSUMERS. IS IT ALWAYS GOOD TO FEEL IN CONTROL? EFFECTS OF MORTALITY SALIENCE AND HEALTH LOCUS OF CONTROL ON HEALTH BEHAVIORS IS IT JUST THE THOUGHT THAT COUNTS? EXPERIMENTAL INVESTIGATION INTO THE GIFT GIVING EFFORT EFFECT IS SEEING BELIEVING? CONSUMER RESPONSES TO OPACITY OF PRODUCT PACKAGING IS THAT BARGAIN WORTH MY TIME? ISLAM AND CONSUMPTION: BEYOND ESSENTIALISM JUMP START HYPOTHESIS KINDLING THE MOTIVATION SYSTEM: IMPACT OF INCIDENT HEDONIC CUES ON SUBSEQUENT GOAL PURSUIT LEGITIMACY AND THE CULTURAL DIFFUSION OF CASINO GAMBLING, 1976-2006 LEGITIMATIZING AN EMERGENT SOCIAL IDENTITY THROUGH MARKETPLACE PERFORMANCES LESS IS MORE WHEN LEARNING BY ANALOGY: THE DISRUPTIVE IMPACT OF ATTRIBUTE INFORMATION ON CONSUMERS' BENEFIT COMPREHESION OF REALLY NEW PRODUCTS LEVELS OF FOCUS: THE IMPACT OF OPTIMISM ON CONSUMER INFORMATION PROCESSING LIFE'S RICHES: THE "TIME > MONEY EFFECT" LIFESTYLES OF THE POWERLESS AND POWERFUL: COMPENSATORY AND NON-COMPENSATORY CONSUMPTION LIMITATIONS OF GLOBAL NORMS ON GLOBAL CONSERVATION: USING PROVINCIAL NORMS TO MOTIVATE PRO-ENVIRONMENTAL BEHAVIOR LIVING WITH THE OBESITY STIGMA: PERCEPTIONS OF BEING OBESE FROM THREE CULTURES LIVING WITH UNCERTAINTY: THE IMPACT OF TERRORISM LOOK ON THE BRIGHT SIDE: SELF-EXPRESSIVE CONSUMPTION AND CONSUMER SELF-WORTH LOOKING FOR CHRISTMAS IN A MUSLIM COUNTRY LOOKING FOR GREAT DISCOUNTS – HOW STORE COUPONS SHAPE ATTENTION, PRODUCT MEMORY, AND STORE IMPRESSIONS LOOKING PAST THE CLAIMS: A PSYCHOMETRIC ANALYSIS OF THE IMPLICIT ASSOCIATION TEST MAPPING OUT DIGITAL MATERIALITY – INSIGHTS FOR CONSUMER RESEARCH MARKETERS MISPREDICT PRICE ELASTICITY MARKETING OF POLITICAL CANDIDATES AND VOTER CHOICE MATCHING PRODUCT NEWNESS TO CONSUMER EXPLORATORY BUYING BEHAVIOR: STRATEGIES FOR EFFECTIVE NEW PRODUCT LAUNCH MEASURING CONSUMER RISK-RETURN TRADEOFFS MEASURING INTERNET PRODUCT PURCHASE RISK MELLOWING SKEPTICAL CONSUMERS: PROCESSING OF SPONSORSHIP LINKED ADVERTISING VERSUS NON SPONSORSHIP LINKED ADVERTISING MENTAL OWNERSHIP AS IMPORTANT IMAGERY CONTENT MENTAL SIMULATION AND THE EVALUATION OF NEW PRODUCTS: THE AFFECTIVE AND COGNITIVE DIMENSIONS OF PROCESS- VERSUS OUTCOME-FOCUSED THOUGHTS MERE MEASUREMENT, IMPLEMENTATION INTENTIONS, AND VOTER TURNOUT METHODOLOGICAL CHALLENGES IN ASSESSING THE FOOD MARKETING ENVIRONMENT OF TARGET SEGMENTS MIRROR, MIRROR ON THE WALL: CONSUMING IDEAL IMAGES? CELEBRATING THE PREGNANT AND POSTPARTUM BODY MODERATE COPY COMPLEXITY ENHANCES THE PERSUASIVENESS OF DIRECT MARKETING MODERATING EFFECTS OF EMOTION ON THE PERCEIVED FAIRNESS OF PRICE INCREASES MODERATING ROLE OF MEMBER IDENTIFICATION ON THE RELATIONSHIP BETWEEN NETWORK CENTRALITY AND OPINION LEADERSHIP / SATISFACTION MONEY MUDDLES THINKING: THE EFFECTS OF PRICE CONSIDERATION ON PREFERENCE CONSISTENCY MONEY REDUCES SELF-PRESENTATION AND INTERPERSONAL LIKABILITY IN NOVEL SOCIAL SITUATIONS MOOD AWARENESS AND BRAND EXTENSION MORAL IDENTITY AND ATTRIBUTIONS OF CORPORATE SOCIAL RESPONSIBILITY MORE THAN MEETS THE EYE: THE INFLUENCE OF IMPLICIT SELF-ESTEEM ON MATERIALISM MOVING ACROSS THE GIFT ECONOMY AND THE MARKET MULTIPLE MOTIVES, MULTIPLE SELVES: WHAT MOTIVATES CONSUMPTION MY BRAND AND I: THE IMPACT OF SELF-CONSTRUAL ON SELF-BRAND CLOSENESS NARRATIVE TRANSPORTATION FOR PRODUCT EVALUATION: CAN CONSUMERS MAKE THE DIFFERENCE? NEGOTIATING AGENCY IN THE ELDERLY CONSUMPTION ENSEMBLE NEURAL CORRELATES OF AD DECEPTION DETECTION: A BOLD IMAGING STUDY NEUROSCIENCE IN MARKETING AND CONSUMER RESEARCH: USING FUNCTIONAL MAGNETIC RESONANCE IMAGING NEVER TICKLE A SLEEPING BOOKLOVER: HOW READERS DEVOUR HARRY POTTER NOT IN MY BACKYARD: THE INFLUENCE OF ARBITRARY BOUNDARIES ON CONSUMER CHOICE ON BELIEVING OUR IMAGINATION: THE ROLE OF MENTAL IMAGERY IN BELIEF GENERATION AND RESILIENCE ON THE ‘HYBRIDITY’ OF MUSIC ONE TRAIT, TWO IMAGES: IMPACT OF IMPRESSION MANAGEMENT GOAL CONFLICT ON BRAND CHOICE OPINION LEADERSHIP AND SOCIAL CONTAGION IN NEW PRODUCT DIFFUSION ORDER EFFECTS IN THE IAT PACKAGING CUES THAT FRAME PORTION SIZE: THE CASE OF THE RED POTATO CHIP PATIENCE AUCTIONS: NOVEL MECHANISMS FOR ELICITING DISCOUNT RATES AND THE IMPACT OF TIME VS. MONEY FRAMING PAYMENT FREQUENCY DISCOUNT VS. PAYMENT AMOUNT DISCOUNT: THE FRAMING EFFECT ON PREFERENCE REVERSAL PERCEIVED QUALITY, PACKAGING AND SELF-IMAGE CONGRUENCE: AN APPLICATION IN THE COSMETICS MARKET PERCEPTIONS OF AUTHENTICITY IN ADVERTISEMENTS: NEGOTIATING THE INAUTHENTIC PERCEPTUAL BOUNDARIES: HELPING YOU SEE BETTER BUT MAKING YOU THINK LESS PHYSICAL CONFINEMENT AND VARIETY SEEKING PHYSICIAN, HEAL THYSELF: POSITIVE AFFECT, RISK, AND TREATMENT DECISIONS IN HEALTH CARE PHYSIOLOGICAL AROUSAL MEDIATES THE PERSUASIVE IMPACT OF POSITIVE PERIPHERAL CUES IN THREATENING COMMUNICATION PINOCCHIO'S PUPIL: USING EYETRACKING AND PUPIL DILATION TO UNDERSTAND TRUTH-TELLING AND DECEPTION IN SENDER-RECEIVER GAMES PLEDGES AND COMPETITIONS AS HEALTH INTERVENTIONS POSTCONSUMPTION MOTIVATION – WHAT HAPPENS AFTER A NEED IS SATISIFED? POST-PURCHASE CONSUMER REGRET: CONCEPTUALIZATION AND DEVELOPMENT OF THE PPCR SCALE POTENTIAL CONTRIBUTIONS FROM CONTEMPORARY SOCIAL SCIENCE LITERATURE: EXPANDING CULTURAL UNDERSTANDING IN CONSUMER RESEARCH PREFERENCE FLUENCY IN SEQUENTIAL CUSTOMIZATION: THE UNEXPECTED EASE OR DIFFICULTY OF PRODUCT FEATURE DECISIONS PREFERENCES FOR FOOD WITH NUTRITION AND HEALTH CLAIMS IN A CLOSE-TO-REALISTIC CHOICE CONTEXT PRINCIPLES OF GEOMETRIC ACCOUNTING. IS BIGGER ALWAYS BETTER WHEN IT’S FREE? PRODUCT BUNDLES AND THE COMPOSITIONAL NATURE OF CONTEXTUAL INFORMATION PRODUCT MEANING AND CONSUMER CREATIVITY PRODUCTS AS COMPENSATION FOR SELF-CONFIDENCE: SUBTLE ACTIONS AFFECT SELF-VIEW CONFIDENCE AND PRODUCT CHOICE PROMOTION FRAMING EFFECTS ON CONSUMERS’ PERCEPTIONS OF CUSTOMIZED PRICING PTOLEMY VS. COPERNICUS: SELF-CONSTRUAL AND SOCIAL CONSUMPTION PUBLIC COMMITMENT LEADS TO WEIGHT LOSS PULLING-UP OR PUSHING DOWN? EXPLORING PRO-LEADER AND ANTI-TRAILER PROCESSING IN MULTI-OPTION CONSUMER CHOICES PURSUIT OF THE SACRED IN THE ERA OF INFANTILIZATION: A MULTI-SITED ETHNOGRAPHY OF ONLINE GAMING IN CHINA PUSHING THE ENVELOPE OF BRAND AND PERSONALITY: ANTECEDENTS AND MODERATORS OF ANTHROPOMORPHIZED BRANDS PUT YOUR MONEY WHERE YOUR BUTT IS: A COMMITMENT SAVINGS ACCOUNT FOR SMOKING CESSATION READING OTHERS' TEXTS: MARGINALIA AND THE INSCRIPTION OF MEANING IN COLLECTIBLE BOOKS REDUCING THE SPOILER EFFECT IN EXPERIENTIAL CONSUMPTION RE-EXAMINATION OF MAXIMIZATION: PSYCHOMETRIC ASSESSMENT AND DERIVATION OF A SHORT FORM OF THE MAXIMIZATION SCALE REFERENCE DEPENDENCE WHEN TASTES DIFFER RELATIONAL VERSUS GROUP COLLECTIVISM AND OPTIMAL DISTINCTIVENESS IN A CONSUMPTION CONTEXT REMEMBERING TASTE EXPERIENCES: CONSTRUCTED PREFERENCES FROM SUGGESTION REPRODUCING AND SUBVERTING THE GLOBAL HIERARCHY: REVISITING ADVERTISING IN A POSTCOLONIAL SETTING RESOLUTION OF AESTHETIC INCONGRUITY RESTORING HOPE AND ENHANCING SELF-REGULATION RISING FROM THE WRECKAGE: PERSONAL RESPONSIBILITY VS. SOCIAL WELFARE IN TORNADO RECOVERY SAFE AND EASY OR RISKY AND BURDENSOME? FLUENCY EFFECTS ON RISK PERCEPTION AND EFFORT PREDICTION SALSA MAGIC: AN EXPLORATORY NETNOGRAPHIC ANALYSIS OF THE SALSA EXPERIENCE SALVATION OF THE SECOND SHIFT: ARE WIVES IMMUNE TO MONDAY BLUES? SCHEDULES OF REINFORCEMENT, LEARNING, AND FREQUENCY REWARD PROGRAMS SCREENING FROM LARGE ASSORTMENTS: THE USE OF INCLUDE AND EXCLUDE STRATEGIES IN CONSIDERATION SET CONSTRUCTION SEEING OURSELVES IN OTHERS: CONSUMER COMPLIANCE WITH RECOMMENDATIONS MADE BY AMBIGUOUS AGENTS SEIZE THE DAY! ENCOURAGING INDULGENCE FOR THE HYPEROPIC CONSUMER SELECTIVE CONSUMER WOM COMMUNICATION AND ITS CONSEQUENCES SELF-IMAGE CONGRUENCE MODELS CONCEPTUALIZED AS A PRODUCT AFFIRMATION PROCESS SELF-POSITIVITY IN RISK JUDGMENTS: THE ROLE OF PROCESSING, ENCODING, AND RECALL BIASES SELF-REGULATION AND CONSUMER ETHNICITY: RESISTING UNDESIRABLE EATING TEMPTATIONS SELF-RELEVANT BRAND ALLIANCES: WHEN DO CONSUMERS (NOT) FIT? SEQUENCING CHOICE MENUS FOR PRODUCT CONFIGURATION: THE EFFECTS OF CHOICE MENU ORDERING ON MINDSET, SEARCH AND SATISFACTION SEQUENCING PROMOTION AND PREVENTION FEATURES: THE MODERATING ROLE OF REGULATORY FOCUS SERVICE VALUE CHAINS TO SUPPORT KNOWLEDGE-BASED PERSONALIZED RECOMMENDATIONS SHOPPING FOR CIVIC VALUES: EXPLORING THE EMERGENCE OF CIVIC CONSUMER CULTURE IN CONTEMPORARY WESTERN SOCIETY. SHOULD I KEEP OR SHOULD I GIVE: THE EFFECTS OF MORTALITY SALIENCE ON DISPOSING SIMPLIFY OR INTENSIFY? BEST SELLER SIGNAGE ON CONSUMER DECISION-MAKING FROM LARGE ASSORTMENTS SOCIAL HUBS: DO THEY EXIST AND WHAT IS THEIR ROLE? SOCIAL STRAIN AS AN ANTECEDENT OF INNOVATIVENESS AMONG SUBSISTENCE CONSUMERS SOCIAL VALUE ORIENTATION AS A MORAL INTUITION: DECISION-MAKING IN THE DICTATOR GAME SPIRITUAL TOURISM: MYSTICAL MERCHANDISE AND SACRED SHOPPING IN GLASTONBURY SPORT SHOPPERS: AN IMPORTANT NEW SEGMENT STRONG ATTITUDES VERSUS STRONG SITUATIONS: SOCIAL PRESSURE ON RECYCLING SUCCESSFUL BRAND ALLIANCE AND ITS NEGATIVE SPILLOVER EFFECT ON A HOST BRAND: TEST OF THE COGNITIVE RESPONSE HYPOTHESIS SUPER SIZE ME: THE SOCIAL INFLUENCE OF OBESE CONSUMERS ON THE FOOD CHOICES OF OTHERS TACTILE EXPERIENCE WITH WARM OBJECTS ALTERS JUDGMENTS AND DECISIONS TAKE IT EASY: REMOVING TIME CONSTRAINTS MITIGATES CHOICE OVERLOAD Taking Cues from Others: The Effect of Distinct Self-Views on the Persuasiveness of Extrinsic Brand Popularity Information TEAM PURCHASE: CONSUMER EMPOWERMENT THROUGH COLLECTIVE ACTIONS TECHNOLOGY ADDICTION: AN EXPLORATORY STUDY OF THE NEGATIVE IMPACT OF TECHNOLOGY ON CONSUMER WELFARE TEENAGERS' WILLINGNESS TO SHARE PERSONAL INFORMATION WITH MARKETERS THE "PROPER MEAL" AND SOCIAL CAPITAL IN URBAN CHINA THE "RIGHT" CONSUMERS FOR THE BEST CONCEPTS: A METHODOLOGY FOR IDENTIFYING EMERGENT CONSUMERS FOR NEW PRODUCT DEVELOPMENT THE ‘LIVING DEAD’: AN EXPLORATION OF THE SOCIAL BIOGRAPHIES OF DONOR-CADAVERS AS INTENTIONAL OBJECTS THE “FEES->SAVINGS” LINK, OR PURCHASING FIFTY POUNDS OF PASTA THE “I” OF THE BEHOLDER: THE IMPACTS OF GENDER DIFFERENCES AND SELF-REFERENCING ON CHARITY ADVERTISING THE “INSTRUMENTALITY” HEURISTIC: WHEN METACOGNITIVE DIFFICULTY INCREASES DESIRABILITY THE “MARTYRDOM EFFECT”: WHEN THE PROSPECT OF PAIN AND EFFORT INCREASES CHARITABLE GIVING THE ANTICIPATION OF CHOSEN PLEASURES: TEMPORAL VARIATIONS IN THE VALUATION OF DELAYED CONSUMPTION THE APPEAL OF HIDDEN PRODUCTS THE APPEAL OF OUR NEW STUFF: HOW NEWNESS CREATES VALUE THE ASPIRATION ASSUMPTION: WOMEN’S CONSUMPTION OF FASHION ADVERTISING THE BI-DIRECTIONAL EFFECTS OF CONSUMPTION AND WELL-BEING; AN EMPIRICAL EXAMINATION THE BODY AND TECHNOLOGY: DISCOURSES SHAPING CONSUMER EXPERIENCE AND MARKETING COMMUNICATIONS OF TECHNOLOGICAL PRODUCTS AND SERVICES THE BRANDED PHYSICIAN’S OFFICE: EFFECTS OF EXPOSURE TO SMALL PHARMACEUTICAL PROMOTIONAL ITEMS ON PHYSICIAN TREATMENT PREFERENCES THE CATEGORY LABEL AND OVERALL SIMILARITY IN HYBRID PRODUCTS: MATCHES/MISMATCHES AND CATEGORIZATION ASYMMETRY IN CONSUMER PREFERENCES THE COLLECTING CONTINUUM: INCORPORATING AMATEUR SCIENTISTS AND SCHOLARLY COLLECTING BEHAVIORS THE COMMODIFICATION OF MARRIAGE: “MAIL-ORDER BRIDES” IN THE ELECTRONIC AGE THE COMPARATIVE MINDSET:FROM ANIMAL COMPARISONS TO INCREASED PURCHASE INTENTIONS THE CONSEQUENCES OF RETAILER VS. MEDIA COMMUNICATION ABOUT THE USE OF INTRUSIVE MARKETING PRACTICES ON CUSTOMER ATTITUDES, SATISFACTION, TRUST AND LOYALTY THE CONSTRUCTION OF SATIATION: RECALLING RELATED INTERVENING EXPERIENCES ACCELERATES RECOVERY FROM SATIATION THE CONSTRUCTION OF VALUE IN ATTENTION ECONOMIES THE CONSUMER WHO KNEW TOO MUCH: ONLINE MOVIE PIRACY BY YOUNG ADULTS THE CULTURAL PRIVILEGING OF PERSONAL AUTHENTICITY: A CRITICAL POSTMODERN PERSPECTIVE THE DEMAND FOR COUNTERFEITS - AN EXTENDED TPB APPROACH WITH EMPIRICAL EVIDENCE FROM SEVEN COUNTRIES THE DIFFERENTIAL PROMOTION EFFECTIVENESS ON HEDONIC VERSUS UTILITARIAN PRODUCTS THE EFFECT OF ADDING FEATURES ON PRODUCT ATTRACTIVENESS: THE ROLE OF PRODUCT PERCEIVED CONGRUITY THE EFFECT OF ADVERTISING COPY ON SENSORY STIMULATION AND PERCEIVED TASTE THE EFFECT OF CONTEXT ON MEMORY-BASED JUDGMENTS THE EFFECT OF CREATIVE MINDSET ON CONSUMER INFORMATION PROCESSING THE EFFECT OF CULTURE ON SEQUENTIAL CHOICE IN GROUP SETTINGS THE EFFECT OF DOCUMENT LANGUAGE QUALITY ON CONSUMER PERCEPTIONS THE EFFECT OF EXPERIENTIAL ANALOGIES ON CONSUMER PERCEPTIONS AND ATTITUDES THE EFFECT OF GENDER AND PRODUCT CATEGORIES ON CONSUMER ONLINE INFORMATION SEARCH THE EFFECT OF OPTION NUMBER IN DIRECTIONAL COMPARISON THE EFFECT OF PARENTING ON ADOLESCENT SUSCEPTIBILITY TO PEER INFLUENCE: MEDIATING ROLE OF SELF-ESTEEM THE EFFECT OF PAST USAGE PATTERN ON PREFERENCE FOR CURRENT TARIFF: CAN I CONTROL MYSELF? THE EFFECT OF SOCIAL TRUST ON CONSUMERS’ MEMORY OF ADS THE EFFECT OF TEMPORAL FRAMING ON PRODUCT CHOICE THE EFFECTS OF DRUG AND SUPPLEMENT MARKETING ON A HEALTHY LIFESTYLE THE EFFECTS OF EXPERTISE ON THE PROCESSING OF ALIGNABLE VERSUS NONALIGNABLE FEATURES THE EFFECTS OF HUMOR ON THE PROCESSING OF WORD-OF-MOUTH THE EFFECTS OF IMAGERY, FALSE MEMORY AND EXPERIENCE ON ATTITUDE CONFIDENCE THE EFFECTS OF IMPLICIT COLOR PREFERENCE AND IMPLICIT RACIAL PREFERENCE ON IMPLICIT ATTITUDE TOWARDS THE AD THE EFFECTS OF INTIMACY ON CONSUMER-BRAND RELATIONSHIPS THE EFFECTS OF NEGATIVE FEELINGS CAUSED BY FORCED EXPOSURE TO BANNER ADS ON ADVERTISING RESPONSES THE EFFECTS OF NINE-ENDING PRICES AND THE NEED FOR COGNITION IN PRICE COGNITION THE EFFECTS OF PHONETIC SYMBOLISM ON COMPARATIVE PRICE PERCEPTIONS THE EFFECTS OF RETRIEVAL EASE ON HEALTH ISSUE JUDGMENTS: IMPLICATIONS FOR CAMPAIGN STRATEGIES THE EFFECTS OF SPOKE-AVATARS’ PERSONALITIES ON SOURCE EXPERTISE, TRUSTWORTHINESS, AND ATTRACTIVENESS IN THE 3D VIRTUAL ENVIRONMENT THE EFFECTS OF TIME ON CUSTOMER REVENGE AND AVOIDANCE: AN EXAMINATION IN ONLINE PUBLIC COMPLAINING CONTEXTS THE EMOTIONAL INFORMATION PROCESSING SYSTEM IS RISK AVERSE: EGO-DEPLETION AND INVESTMENT BEHAVIOR THE EVALUATION OF NEW UTILITARIAN AND SYMBOLIC PRODUCTS: THE EFFECT OF ATTRIBUTE TYPE AND PRODUCT KNOWLEDGE THE FAILURE TO TRANSMIT CERTAINTY: CAUSES, CONSEQUENCES, AND REMEDIES THE FEELING OF LOVE TOWARD A BRAND: CONCEPT AND MEASUREMENT THE GLASS IS BOTH HALF FULL AND HALF EMPTY: THE STRATEGIC USE OF MIXED COUNTERFACTUAL THOUGHTS. THE GOOD, THE BAD AND THE FORGOTTEN -AN FMRI-STUDY ON AD LIKING AND AD MEMORY THE HAPPINESS OF GIVING: THE “TIME-ASK” EFFECT THE IAT IS NOT ENOUGH: THE ADDED VALUE OF PROJECTIVE TECHNIQUES IN CONSUMER RESEARCH THE ILLUSION OF AVOIDING BIAS: HOW CORRECTING FOR PERCEIVED BIAS CAN MAKE A RECOMMENDATION MORE EFFECTIVE THE ILLUSION OF THE ILLUSION OF CONTROL THE IMPACT OF ACCENT STEREOTYPES ON SERVICE OUTCOMES AND ITS BOUNDARY CONDITIONS THE IMPACT OF ANTICIPATED FOLLOWER ENTRY ON CONSUMER ACCEPTANCE OF PIONEER BRANDS THE IMPACT OF EMPLOYEE BEHAVIOR ON BRAND PERSONALITY IMPRESSIONS: THE MODERATING EFFECT OF PSEUDORELEVANT INFORMATION THE IMPACT OF FAMILY MICRO-ENVIRONMENTS ON CHILDREN'S CONSUMER SOCIALIZATION THE IMPACT OF MATCHING BETWEEN EMOTION TYPES AND PRODUCT OFFERINGS ON EVALUATIONS THE IMPACT OF PERCEPTUAL COMBINATION EFFECTS ON ASYMMETRY IN CO-BRANDED PRODUCTS THE IMPACT OF PRODUCT REVIEW WRITING ON ATTITUDE FORMATION THE IMPACT OF SEMANTIC VS. LEXICAL RELATIONS ON THE STRENGTH OF INTER-BRAND LINKAGES THE IMPACT OF SOCIAL CATEGORIZATION ON PERSUASION EFFECTIVENESS THE IMPACT OF SOURCE AND ITEM CHARACTERISTICS ON CONSUMER RESPONSES TO FLATTERY IN RETAIL SALES TRANSACTIONS THE IMPACT OF THINKING STYLE ON SYMPATHETIC MAGICAL THINKING THE INFLUENCE OF EVALUABLILITY IN NUTRITION TABLES ON CONSUMERS’ FOOD PREFERENCES THE INFLUENCE OF OBSERVED BODY MOVEMENTS ON CONSUMER BEHAVIOR THE INFLUENCE OF PROGRESS PRESENTATION FORMAT ON REPURCHASE INTENTION IN LOYALTY PROGRAMS THE INFLUENCE OF SELF-REGULATORY FOCUS IN THE EFFECTIVENESS OF EMOTIONAL HEALTH CAMPAIGNS - IT IS A MATTER OF CONTEXT TOO THE INFLUENCE OF SERVICE EMPLOYEE CHARACTERISTICS ON CUSTOMER CHOICE AND POST-CHOICE SATISFACTION THE INFLUENCES OF CONSUMER MOOD STATE ON MENTAL IMAGERY PROCESSING OF ADVERTISEMENT AND BRAND EVALUATION THE INTERACTION EFFECT OF MOOD AND PRICE LEVEL ON PURCHASE INTENTION THE INTERPERSONAL DETERMINANTS OF SNIPING IN INTERNET AUCTIONS THE INTERPERSONAL HOT HAND FALLACY: ENDORSEMENT OF PROMOTIONAL GAMES BY PREVIOUS WINNERS THE INTERSUBJECTIVITY OF FAMILY CONSUMPTION: INTRA-FAMILY CONSUMER IDENTITY AND THE FAMILY SCAPE THE INVOLVED OSTRICH: MOTHERS' PERCEPTIONS OF FATHERS' PARTICIPATION IN THE TRANSITION TO PARENTHOOD THE MEANING OF ‘PRODUCT PLACEMENT’: AN INTERPRETIVE EXPLORATION OF CONSUMERS’ EXPERIENCES OF TELEVISION PROGRAMME PRODUCT PLACEMENT IN THE UNITED KINGDOM AND THAILAND THE MEANINGS OF ‘KOD-SA-NA-FAENG’- YOUNG ADULTS’ EXPERIENCES OF TELEVISION PRODUCT PLACEMENT IN THE UK AND THAILAND THE MERE CATEGORIZATION EFFECT: HOW THE PRESENCE OF CATEGORIES INCREASES CHOOSERS’ PERCEPTIONS OF ASSORTMENT VARIETY AND OUTCOME SATISFACTION THE MODERATING EFFECT OF PRODUCT FAMILIARITY ON THE ENDOWMENT EFFECT THE MODERATING ROLE OF SOCIAL NETWORKS IN LOSS AVERSION: TESTING HOW CONSUMPTION IN NETWORK SUBCULTURES CAN STRENGTHEN CONSUMER-BRAND RELATIONSHIPS” THE MOST INFLUENTIAL AGE HYPOTHESIS: DOES THE SELF CAUSE PREDICTABLE PREFERENCES? THE PERCEPTION OF FAMILY BRAND ENTITATIVITY AND VARIETIES OF FAMILY BRANDS THE PERSUASIVE ROLE OF INCIDENTAL SIMILARITY ON ATTITUDES AND PURCHASE INTENTIONS IN A SALES CONTEXT THE PERSUASIVENESS OF STYLISTIC PROPERTIES: THE MODERATING ROLE OF IDEAL-SELF VS. OUGHT-SELF THE PERVASIVE EFFECT OF AESTHETICS ON CHOICE: EVIDENCE FROM A FIELD STUDY THE PORTION-SIZE EFFECT: HOW INCREASING THE NUMBER OF PORTION-SIZE OPTIONS CAN INCREASE THE VOLUME OF FOOD CONSUMPTION THE PRESENT LOCATION OF TEMPORAL EMBEDDEDNESS: THE CASE OF TIME LINKED CONSUMPTION PRACTICES IN DUAL CAREER FAMILIES THE ROLE OF "INTERPRETIVE COMMUNITIES" IN THE INTERPRETATION OF "OPEN TEXT" ADVERTISEMENTS THE ROLE OF AFFECT, MUSIC AND SELF-AWARENESS IN CONSUMER INFORMATION PROCESSING THE ROLE OF ALTERNATIVE CAUSES AND DISABLING CONDITIONS ON CONSUMERS’ ACCEPTANCE OF PRODUCT CLAIMS. THE ROLE OF ATTRIBUTE IMPORTANCE IN THE EFFECT OF DEFAULTS ON CHOICE: THE MODERATING EFFECT OF BUDGET RANGE AND JUSTIFICATION THE ROLE OF BRAND PERSONALITY AND CONSUMER ATTACHMENT STYLE IN STRENGTHENING BRAND RELATIONSHIPS THE ROLE OF COMMON FEATURES IN DECISION CONFLICT RESOLUTION THE ROLE OF CONSUMPTION IN THE ORGANIZATION OF URBAN SPACE: THE CASE OF NEO-BOHEMIA THE ROLE OF CULTURAL IDENTITY AND PERSONAL RELEVANCE ON RISK PERCEPTION AND AVOIDANCE THE ROLE OF EXPLORATION IN CREATING ONLINE SHOPPING VALUE THE ROLE OF GOALS IN THE RELATIONSHIP BETWEEN COUNTERFACTUAL THINKING AND BEHAVIORAL INTENTIONS THE ROLE OF REGRET UNDER TASK DIFFICULTY: A BOOMERANG EFFECT THE ROLE OF SOCIAL COMPARISON FOR MAXIMIZERS AND SATISFICERS: WANTING THE BEST OR WANTING TO BE THE BEST THE ROLE OF SYMBOLIC CONSUMPTION IN IDENTITY PROJECTS: THE CASE OF FOSTERED CHILDREN THE ROLE OF VOICE DESIGN FEATURES IN EFFECTIVE SELF-SERVICE TECHNOLOGIES THE ROLES OF AFFECTIVE AND COGNITIVE COMPONENTS OF ATTITUDES IN THE CONTEXT OF HIGH-STAKES HEALTHCARE DECISIONS THE SELF AND SOCIAL SIGNALING EXPLANATIONS FOR CONSUMPTION OF CSR-ASSOCIATED PRODUCTS THE SELF-ACTIVATION EFFECT OF ADVERTISEMENTS: ADS CAN AFFECT WHETHER AND HOW CONSUMERS THINK ABOUT THE SELF THE SHAPING OF SOCIAL IDENTITY: ASSIMILATION/CONTRAST RESPONSES TO AD EXPOSURE THE SIGNALING EFFECTS OF ADVERTISING AND DISTRIBUTION THE SOCIAL CONSTRUCTION OF CONSUMER NEEDS: A CASE ANALYSIS OF THE “HEALING BOOM” IN JAPAN THE SPRINTER EFFECT: WHEN INVOLVEMENT AND SELF-CONTROL FAIL TO OVERCOME EGO-DEPLETION THE SUBTLE SIGNALS OF INCONSPICUOUS CONSUMPTION THE TIES THAT BIND: BEING BLACK, BUYING, AND HOPE (8:08) THE UNEXPECTED IMPACT OF USER MANUAL AT THE PRE-PURCHASE STAGE ON PRODUCT EVALUATION AND PURCHASE INTENTION: AN EXPLORATORY STUDY THE VALUES AND LIFESTYLES OF PRIOR MATURE CHINESE CONSUMERS THE WHY AND WHEN OF CONTEXT EFFECTS THEORETICAL FOUNDATION OF BRAND PERSONALITY FOR POSTMODERN BRANDING DYNAMICS: A CRITICAL REVIEW AND RESEARCH AGENDA THERE’S NO “YOU” IN MONEY: THINKING OF MONEY INCREASES EGOCENTRISM THIS BRAND IS ME: A SOCIAL IDENTITY BASED MEASURE OF BRAND IDENTIFICATION THIS DAY IS TO BE SPECIAL: THE ROLE OF EXAGGERATED CONTRAST IN AN INDIAN WEDDING (18:24) TIES THAT BIND AND BLIND: THE NEGATIVE CONSEQUENCES OF USING SOCIAL CAPITAL TO FACILITATE PURCHASES TOO MUCH OF A GOOD THING: INSENSITIVITY TO RATE OF CONSUMPTION LEADS TO UNINTENDED SATIATION TOO MUCH TO TAKE IN?: THE ROLE OF ADVERTISING VARIABLES, EMOTIONS AND VISUAL ATTENTION IN CONSUMER LEARNING FOR REALLY NEW PRODUCTS TOWARD A MORE COMPREHENSIVE THEORY OF ATTITUDE CHANGE: THE EFFECTS OF INTER-ATTITUDINAL CONCEPT STRUCTURE ON ATTITUDE DYNAMICS TOWARDS AN UNDERSTANDING OF MEDIA USAGE AND ACCULTURATION TRANSACTION DISUTILITY AND THE ENDOWMENT EFFECT TRANSFER OF VALUE FROM DECISION INTERRUPTION TRANSLATION ERRORS IN THE AGGREGATION OF CONSUMER RECOMMENDATIONS TWO TYPES OF LANGUAGE BIAS IN WORD OF MOUTH UNCONSCIOUS INFORMATION PROCESSING REDUCES INFORMATION OVERLOAD AND INCREASE PRODUCT SATISFACTION UNDER THE COVER OF ALCOHOL: THE IMPACT OF PERCEIVED INTOXICATION AND PREVENTIVE MEDIA ON INTENTIONS TO ENGAGE IN DEVIANT BEHAVIOR UNDERSTANDING AND CHANGING BEHAVIORS TOWARD STIGMATIZED DISEASES UNDERSTANDING AND IMPROVING CONSUMER PERSONAL FINANCES UNDERSTANDING DYNAMIC PROCESSES IN CONSUMER BEHAVIOR UNDERSTANDING SHOPPING STRESS USING PERCEIVED RISK AND COGNITIVE APPRAISAL THEORY: A SYNTHESIS, ELABORATION AND APPLICATION UNDERSTANDING THE ROLE OF MATERIALISM IN THE ENDOWMENT EFFECT UNDERSTANDING WHY TEMPORALLY MYOPIC PEOPLE HAVE MORE CREDIT CARD DEBT: TWO COMPLEMENTARY EXPLANATIONS UNEXPECTED BENEFITS OF BEING LESS RATHER THAN MORE SIMILAR: THE INFLUENCE OF CONSUMER MINDSET AND BRAND PRESENCE ON COPYCAT EVALUATION UNIQUE OR DIFFERENT: THE ROLE OF CONSUMERS’ NEED FOR UNIQUENESS IN THE ACCULTURATION PROCESS URBAN ARCHETYPAL HEDONISTAS (34:00) USING BRANDS TO COMMUNICATE SELF: HOW EFFECTIVE ARE WE? VARIETY, VICE, AND VIRTUE: HOW ASSORTMENT SIZE INFLUENCES OPTION CHOICE VIDEO GAMES, PROCESSING FLUENCY AND CHOICE: EXPLORING PRODUCT PLACEMENT IN NEW MEDIA VIRTUALLY ME: YOUTH CONSUMERS AND THEIR ONLINE IDENTITIES VISUAL INFERENCES AND ADVERTISING SPENDING IN POLITICAL MARKETING WHAT DO PEOPLE TALK ABOUT IN WORD-OF-MOUTH COMMUNICATIONS? WHAT GOOD IS A GUIDELINE THAT PEOPLE CAN’T REMEMBER?: THE BENEFITS OF EXTREME SIMPLICITY WHAT REALLY MATTERS WHEN DIFFERENTIATING: A NEUROSCIENTIFIC APPROACH WHAT RECALL ERRORS TELL US ABOUT PRICE MEMORY WHAT WE WILL FEEL DEPENDS ON WHO WE ARE: CROSS-CULTURAL DIFFERENCES IN AFFECTIVE FORECASTING OF “EGO-FOCUSED” VERSUS “OTHER-FOCUSED” EMOTIONS WHEN BAD NEWS STICKS: THE EFFECT OF VALENCE AND THE TIMING OF SOURCE CREDIBILITY ON ATTITUDE STRENGTH WHEN CHOOSING IS NO LONGER A BURDEN: THE MITIGATING EFFECT OF POSITIVE AFFECT AND NOVELTY ON CHOICE OVERLOAD WHEN DOMINATED OPTIONS ARE CHOSEN: THE INTERPLAY OF AFFECT AND COGNITION IN REPEATED RISKY CHOICE WHEN ELECTRONIC RECOMMENDATION AGENTS BACKFIRE: NEGATIVE EFFECTS ON CHOICE SATISFACTION, ATTITUDES, AND PURCHASE INTENTIONS WHEN GOOD LOOKS KILL: AN EXAMINATION OF CONSUMER RESPONSES TO VISUALLY ATTRACTIVE PRODUCT DESIGN WHEN HEALTHY FOOD MAKES YOU HUNGRY WHEN IS A SALAD NOT A SALAD? THE IMPACT OF PRODUCT CATEGORY ON PERCEIVED NUTRITIONAL VALUE WHEN POOR BRAND EXTENSIONS RESULT IN FAVORABLE BRAND EVALUATIONS WHEN PRODUCTS FEEL SPECIAL: LOW FLUENCY LEADS TO ENHANCED DESIRABILITY WHEN SELF-REGULATION LEADS TO OVERCONSUMPTION: THE GOAL-PROGRESS ILLUSION WHEN STRANGERS CONVERSE IN MARKETPLACE ENVIRONMENTS: EFFECT OF SERVICE PROVIDER-RELATED VERSUS SERVICE PROVIDER-UNRELATED CONVERSATIONS WHEN THE BRAND IS BAD, I'M MAD! AN EXPLORATION OF NEGATIVE EMOTIONS TO BRANDS WHEN THE INGROUP FAILS TO INDICATE BRAND MEANING: EXPLORING THE ROLE OF IDENTITY CENTRALITY IN SELF-BRAND CONNECTIONS WHEN WILL PEOPLE TELL YOU SOMETHING YOU DO NOT KNOW? THE EXCHANGE OF UNIQUE INFORMATIONAL IN WORD-OF-MOUTH COMMUNICATION WHENCE BRAND EVALUATIONS? INVESTIGATING THE RELEVANCE OF PERSONAL AND EXTRAPERSONAL ASSOCIATIONS IN BRAND ATTITUDES WHO TO CHOOSE? SOURCE CREDIBILITY AND ATTRACTIVENESS OF ENDORSERS IN THE 2008 PRESIDENTIAL PRIMARIES WHOM TO HELP? IMMEDIACY BIAS IN HUMANITARIAN AID ALLOCATION WHY ‘FAST FOOD’ TRIGGERS ‘MCDONALD’S’ AND ‘BURGERKING’ TRIGGERS ‘FAST FOOD’: ANTECEDENTS OF BRAND TYPICALITY AND THE RELATIONSHIP BETWEEN CATEGORY AND BRAND WHY CALLING ATTENTION TO SUCCESS SEEMS TO INVITE FAILURE WHY COASTAL DWELLERS MAY PREFER TIDE: THE EFFECTS OF CONCEPTUALLY-RELATED ENVIRONMENTAL CUES ON PRODUCT EVALUATION WHY DO CHOICES TAX SELF-REGULATORY RESOURCES? THREE TESTS OF CANDIDATES TO EXPLAIN DECISION FATIGUE WHY DO PEOPLE SHOP SECOND-HAND? A SECOND-HAND SHOPPERS’ MOTIVATION SCALE IN A FRENCH CONTEXT WHY DO WE OVERBUY? VALUE FROM ENGAGEMENT AND THE SHOPPING-CONSUMPTION DISCREPANCY WHY HUMOR BREAKS RESISTANCE TO INFLUENCE: IMPLICIT EFFECTS OF DISTRACTION AND POSITIVE AFFECT WHY ONE CAN’T STOP LOOKING AT THAT TEMPTATION: DYNAMICS OF ATTENTIONAL BIASES IN SELF-CONTROL DILEMMAS WHY THEMATIZATION? YES, THE POOR CAN BE TAUGHT TO SAVE - EVIDENCE FROM A SURVEY OF IDA PROGRAM PARTICIPANTS
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