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Proceedings Volume NA-36
"THE INTRINSIC BENEFITS OF STATUS: THE EFFECTS OF EVOKING RANK"
(WAITING) TIME FLIES WHEN THE TUNE FLOWS: MUSIC INFLUENCES AFFECTIVE RESPONSES TO WAITING BY CHANGING THE SUBJECTIVE EXPERIENCE OF PASSING TIME
‘DECEPTION AT A DISTANCE’: HOW AND WHEN DOES TEMPORAL DISTANCE AFFECT PERSUASION KNOWLEDGE ACTIVATION?
‘FIT FOR CHARITY’ THE MODERATING ROLE OF PRIVATE SELF-FOCUS IN THE PERSUASIVENESS OF REGULATORY FIT
‘NIGELLA’, AN ICONIC BRAND IN THE BAKING: CULINARY CULTURE, GASTROBRANDS AND IDENTITY MYTHS
“…DO I NEED IT, DO I, DO I REALLY NEED THIS?”: EXPLORING THE ROLE OF RATIONALIZATION IN IMPULSE BUYING EPISODES
“ACCEPT A GIFT OR REJECT IT? THAT IS NOT A SIMPLE QUESTION”: A CROSS-CULTURAL STUDY OF GIFT ACCEPTANCE AND THE MEDIATING ROLE OF FEELINGS OF APPRECIATION AND INDEBTEDNESS
“EFFECTS OF THE DENSITY OF STATUS DISTRIBUTION ON CONSPICUOUS AND INCONSPICUOUS CONSUMPTION BY LOW-STATUS CONSUMERS”
“LIVING A MAGICAL LIFE”: SACRED CONSUMPTION AND SPIRITUAL EXPERIENCE IN THE ITALIAN NEO-PAGAN COMMUNITY
“MY FIFTY PAIRS OF SHOES ARE ALL DIFFERENT!”: EXPLORING AND EXPLAINING EXORBITANT BUYING
“STIGMATIZING MATERIALISM: ON STEREOTYPES AND IMPRESSIONS OF MATERIALISTIC VERSUS EXPERIENTIAL CONSUMERS”
“STILL PREOCCUPIED WITH 1985: THE EFFECT OF IMAGINED INTERACTION ON PREFERENCE FOR NOSTALGIC PRODUCTS”
“THE IMPACT OF SOCIAL CUES ON MESSAGE PERSUASIVENESS: THE ROLE OF TIME HORIZON PERSPECTIVE”
“THE NAME REMAINS THE SAME FOR FANS” – WHY FANS OPPOSE NAMING RIGHT SPONSORSHIPS
“WHY DO PEOPLE FALL PREY TO SOCIAL INFLUENCE TECHNIQUES? A LIMITED-RESOURCE ACCOUNT OF COMPLIANCE”
A COMPREHENSIVE MODEL FOR HISPANICS’ ACCULTURATION: ANTECEDENTS AND IMPACTS ON STORE AND BRAND LOYALTY
A CROSS-CULTURAL STUDY OF THE ANTECEDENTS OF BRAND CREDIBILITY
A MEASURE OF BRAND VALUES: CROSS-CULTURAL IMPLICATIONS FOR BRAND PREFERENCES
A META-ANALYTIC REVIEW OF FEAR APPEALS: A TERROR MANAGEMENT PERSPECTIVE
A MODEL OF INVESTMENT DECISION MAKING: HOW ADAPTATION TO LOSSES AFFECTS INVESTORS’ SELLING DECISIONS
A MULTIVARIATE MODEL OF PARTITIONED COUNTRY-OF-ORIGIN ON CONSUMER QUALITY PERCEPTIONS
A PAINFUL CHOICE: EMBODIED INFLUENCES ON CHOICE PERCEPTION
A RESEARCH OF THE EFFECT OF GIFT PROMOTION AND ITS SPILLOVER EFFECT
A ROLE OF REFERRING WEBSITE ON ONLINE SHOPPING BEHAVIOR
A TAXONOMY OF PRICE BEHAVIOUR
A THEORY OF PEER-INDUCED FAIRNESS IN GAMES
A TYPOLOGY OF CONSUMER TERRITORIAL RUDENESS
A TYPOLOGY OF FOUR QUALITATIVELY DIFFERENT PATTERNS OF SHOPPING BEHAVIOR
ACCEPT OR REJECT?: HOW TASK VALENCE INTERACTS WITH PRODUCT INFORMATION PROCESSING TO ALTER PURCHASE DECISIONS
ACCULTURATION, RELIGION AND CONSUMPTION IN NORMATIVE POLITICAL IDEOLOGY
ACCURACY AND AFFILIATIVE MOTIVATIONS IN SOCIALLY INFLUENCED DECISION MAKING
ACTION-DRIVEN EVOLUTION OF GENERAL AND ENDURING PREFERENCE HIERARCHIES
ADOLESCENTS YET AGAIN SPEAK OF FASHION: AN ACCOUNT OF PARTICIPATION AND RESISTANCE
ADULTS' CONSUMPTION OF VIDEOGAMES AS IMAGINATIVE ESCAPE FROM ROUTINE.
ADVICE FROM A CATERPILLAR: MAINSTREAMING HOOKAH CONSUMPTION INTO AMERICAN POP CULTURE
AESTHETICS AND CONSUMPTION
AFFECTIVE FORECASTING AND PSYCHOLOGICAL DISTANCE: THE SURPRISING IMPACT OF DISTANT EVENTS
AGENCY, IDENTITY AND MATERIALITY: THE STORIED LIFE OF A FAMILY AND THEIR TABLE
ALL POSITIVE EMOTIONS ARE NOT CREATED EQUAL: THE CASE OF JOY AND CONTENTMENT
AMERICAN SELF-ENHANCEMENT CULTURE AND THE CYBORG CONSUMER: CONSUMER IDENTITY CONSTRUCTION BEYOND THE DOMINANCE OF AUTHENTICITY
AN AMPLIFICATION PERSPECTIVE ON ATTITUDE CERTAINTY
AN EXPLORATORY STUDY OF MEDIA MULTITASKING PRACTICES AND EXPERI-ENCES AMONG YOUNG CONSUMERS
AN INNOVATIVE APPROACH EXAMINING THE ASYMMETRICAL AND NONLINEAR RELATIONSHIP BETWEEN ATTRIBUTE-LEVEL PERFORMANCE AND SERVICE OUTCOMES
AN INVESTIGATION INTO INDIVIDUALS' REPEATED ATTEMPTS AT BEHAVIOR CHANGE
AN INVESTIGATION OF COLLEGE STUDENTS’ INFLUENCE ON PARENTS’ INNOVATION ADOPTION
ANTICIPATING ADAPTATION TO PRODUCTS
APPLICATIONS OF THE SAVAGE TEST TO INTERTEMPORAL “ANOMALIES”
APPRAISAL THEORY OF EMOTIONS AND ADVERTISING RHETORIC: A MODEL OF CONSUMER REACTIONS
ARE ALL REFERRALS CREATED EQUAL? THE IMPACT OF SOCIAL CONNECTIONS ON CONSUMER DISCOUNTS
ARE CONSUMERS INTUITIVELY BAYESIAN? THE ROLE OF CONSUMER METACOGNITION
ARE SOME SALESPEOPLE FROM VENUS AND OTHERS FROM MARS? A THEORY AND TEST OF INTERPERSONAL MENTALIZING USING FUNCTIONAL MRI
ARE WELL-KNOWN BRANDS HELD TO A HIGHER STANDARD OF PERFORMANCE: THE MODERATING INFLUENCE OF PRE VS. POST PURCHASE OF THE PRODUCT
ASSESSING THE ASSUMPTIONS BEHIND THE IAT
AT FACE VALUE: VISUAL ANTECEDENTS OF IMPRESSION FORMATION IN SERVICESCAPES
AT WHAT STAGE OF PROCESS DOES DEPLETION HURT THE MOST?
ATTENTION VULNERABLE SHOPPERS: MEASURING CONSUMER ATTITUDES TOWARD SALESPEOPLE
ATTRIBUTE ORDER EFFECTS ON CONSUMER JUDGMENT: THE ROLE OF IDEAL POINT AVAILABILITY AND ATTRIBUTE IMPORTANCE
AUTOMATIC AND EFFORTFUL PROCESSES IN SOCIALLY DESIRABLE RESPONDING: A CROSS-CULTURAL VIEW
AVON IN AFRICA: COSMETICS CONSUMPTION AND WOMEN’S EMPOWERMENT THROUGH TRADE
BABY-BLUE “BULLET-PROOF” SATIN BRAS: THE EXCURSION INTO THE SOVIET CONSUMER REALITIES
BEHIND CLOSED DOORS: GENDERED HOME SPACES IN AN ARAB GULF STATE (22:00)
BEHIND CLOSED DOORS: OPPORTUNITY IDENTIFICATION THROUGH OBSERVATIONAL RESEARCH (9:00)
BEHIND CLOSED DOORS: OPPORTUNITY IDENTIFICATION THROUGH OBSERVATIONAL RESEARCH (9:00, RE-RUN)
BEST-LAID PLANS…: UNDERSTANDING THE PROCESSES UNDERLYING THE PLANNING FALLACY
BEYOND THE PROUSTIAN PHENOMENON: THE EFFECT OF PRODUCT-EMBEDDED SCENT ON MEMORY FOR PRODUCT INFORMATION
BEYOND VANITY: AN INVESTIGATION INTO ROMANIAN WOMEN’S BEAUTY IDENTITIES
BIDDING BRIGID: OBJECTS OF PETITION AND THE EUHEMERIZED GODDESS
BILINGUALISM AND THE EMOTIONAL INTENSITY OF ADVERTISING LANGUAGE
BINOMIAL STRUCTURE IN LUXURY: ANALYZING OVERSEAS TRIP EXPERIENCES OF JAPANESE WELL-TO-DOS (14:19)
BLACK & WHITE, OR ONLY SHADES OF GRAY? EXPLORING THE INFLUENCE OF CONSUMER AMBIVALENCE ON FEMALE CONTRACEPTIVE CHOICE AND USAGE
BLUE OR RED? EXPLORING THE EFFECT OF COLOR ON COGNITIVE PERFORMANCE
BLURRING THE BOUNDARIES BETWEEN REAL AND VIRTUAL: CONSUMPTION EXPERIENCES AND THE SELF CONCEPT IN THE VIRTUAL WORLD.
BODILY EXPERIENCES OF SECOND LIFE CONSUMERS (37:04)
BOOKCROSSED LOVERS: CONSUMERS AND THEIR RELATIONSHIPS WITH BOOKS
BRAND AVOIDANCE: A NEGATIVE PROMISES PERSPECTIVE
BRAND DILUTION EFFECTS ON FRANCHISES
BRAND ICONICITY: A SHARED REALITY PERSPECTIVE
BRAND ORIGIN OR PRODUCT ORIGIN? THE EFFECTS OF COUNTRY OF ORIGIN FIT ON BRAND EVALUATION
BRAND PERSONALITY PROFILES: A PICK-A-WINNER STUDY OF TWO METHODS
BRAND SATURATION IN CONSUMER CHOICE
BRANDING AND ATTITUDE FUNCTIONS
BRANDS: THE OPIATE OF THE NON-RELIGIOUS MASSES?
BROADENING PERCEPTIONS OF FAMILIAR BRANDS
BUILDING CONSUMPTION SKILLS THROUGH TEENAGE EMPOWERMENT: A POWERFUL AND INVISIBLE DETERMINANT OF CUSTOMER RELATIONSHIPS
BUILDING THE TRANSFORMATIVE CONSUMER RESEARCH COMMUNITY: OPPORTUNITIES AND OBSTACLES FOR RISING SCHOLARS
BUY GENUINE LUXURY FASHION PRODUCTS OR COUNTERFEITS?
'BYE BYE LOVE' - WHY DEVOTED CONSUMERS BREAK UP WITH THEIR BRANDS
CAM: A SPREADING ACTIVATION NETWORK MODEL OF SUBCATEGORY POSITIONING WHEN CATEGORIZATION UNCERTAINTY IS HIGH
CAN BRANDS MAKE US HAPPY? A RESEARCH FRAMEWORK FOR THE STUDY OF BRANDS AND THEIR EFFECTS ON HAPPINESS
CAN BUY ME LOVE (17:50)
CAN HEALTHY EATING AND FUN EXERCISING MAKE US FAT? POST-INTAKE AND EXPENDITURE CALORIE COMPENSATION
CAN SWITCHING BRANDS HELP YOUR FAVORITE TEAM WIN THE BIG GAME?
CAN YOU FIX IT?: EFFECTS OF VISUAL PROCESSING CAPACITY ON VISUAL AESTHETIC RESPONSE
CANNIBAL OR COMMODITY FETISH: BODY AS MATERIAL INTERACTION
CAUSES AND CONSEQUENCES FOR THE BELIEF IN TEMPTING FATE
CELEBRITY ENDORSEMENT AND SELF-BRAND CONNECTIONS
CENTER OF ORIENTATION: EFFECT OF VERTICAL AND HORIZONTAL SHELF SPACE PRODUCT POSITION
CERTAINTY APPRAISAL AND HEALTH COMMUNICATIONS
CHANGE, CHANGE, CHANGE: EVOLVING HEALTH GUIDELINES, PREVENTIVE HEALTH BEHAVIORS, AND INTERVENTIONS TO MITIGATE HARM
CHANGES IN SELF AND INTERPERSONAL RELATIONSHIPS OVER TIME: A STUDY OF IMPORTANT GIFTS FROM GIFT-RECIPIENTS' PERSPECTIVES
CHANGING MEALTIME RITUALS: THE MEDIATING INFLUENCE OF THE TELEVISION ON FAMILY DYNAMICS
CHOICE AS AN END VERSUS A MEANS
CHOICE SATISFACTION CAN BE THE LUCK OF THE DRAW
CHOOSING BETWEEN AMERICAN AND CHINESE BRANDS
CHOOSING BY SELECTING OR REJECTING: HOW DECISION STRATEGY INFLUENCES CONSUMER SATISFACTION
CHOOSING HOW MANY OPTIONS TO CHOOSE FROM: DOES IT DEPEND ON AFFECTIVE PRIMING?
CLASSIFYING CUSTOMERS WITH MULTIDIMENSIONAL CUSTOMER CONTACT SEQUENCES
COACHING FOR CAPACITY OR INCAPACITY? SELF-ACTUALIZATION AND CONSUMER WELFARE
CO-CREATING ALTERNATIVE MARKETS: CONSUMER EFFICACY IN RISK ABATEMENT
COMMODIFY THYSELF: NEITHER MYSPACE® NOR YOUR SPACE BUT A SPACE FOR MASS-OBJECTIFICATION OF SUBJECTS
COMMUNITY ACTION RESEARCH ON DIABETES
COMPARATIVE KNOWLEDGE AND CONSUMER CHOICE
COMPATIBILITY-DRIVEN MOMENTUM IN REDEMPTION OF SALES PROMOTIONS
COMPETITIVE BRAND SALIENCE
CONDUCTING CONSUMER RESEARCH IN EMERGING MARKETS: CHALLENGES, ISSUES AND NEW DIRECTIONS
CONFUSED, FRUSTRATED, AND ANGRY: CONSUMER RESPONSES TO PROMOTIONAL MESSAGES IN ONLINE SERVICE TRANSACTIONS
CONSCIOUS CONSUMPTION AND ITS COMPONENTS: AN EXPLORATORY STUDY
CONSPICUOUS CONSERVATION: PROMOTING GREEN CONSUMPTION THROUGH STATUS COMPETITION
CONSUMER ALIENATION BY BRANDS: EXAMINING THE ROLES OF POWERLESSNESS AND RELATIONSHIP TYPE
CONSUMER EMOTIONAL INTELLIGENCE: A COMPARISON BETWEEN THE U.S. AND CHINA
CONSUMER ENTREPRENEURS: A NETNOGRAPHIC STUDY OF FACEBOOK’S NEXT TOP MODEL
CONSUMER ENTRY DECISION IN PROMOTIONAL GAMES BASED ON CHANCE: DO THE PERCEIVED ODDS OF WINNING MATTER?
CONSUMER ETHNIC IDENTITY: THE IMPLICATIONS OF SHORT TERM EXPOSURE TO A SIMILAR CULTURE
CONSUMER EXPECTATIONS AND THE AUTOMATIC SHIFTING OF STANDARDS IN BRAND EVALUATIONS
CONSUMER HOPE SCALE: DEVELOPMENT AND VALIDATION OF DISPOSITIONAL AND SITUATIONAL MEASURES
CONSUMER MOURNING AND COPING WITH THE LOSS OF STRATEGIC RITUALS: THE CASE OF MARSHALL FIELD & CO.
CONSUMER NEUROSCIENCE: CURRENT STATE OF KNOWLEDGE AND FUTURE RESEARCH DIRECTIONS
CONSUMER RESPONSE TO HARMFUL PRODUCTS WITH CAUSE-RELATED MARKETING: INFLUENCES OF PRODUCT-CAUSE FIT AND PRODUCT TYPE
CONSUMER SOCIALIZATION: THE ROLE OF HUNTING AND GUN RITUALS IN BECOMING A MAN
CONSUMER USAGE OF ULTRA-CONCENTRATED PRODUCTS
CONSUMER WELFARE CONSIDERATIONS ACROSS LITERACY AND RESOURCE BARRIERS
CONSUMERS COMMIT THE PLANNING FALLACY FOR TIME BUT NOT FOR MONEY
CONSUMERS, COMPANIES AND VIRTUAL SOCIAL WORLDS: A QUALITATIVE ANALYSIS OF SECOND LIFE
CONSUMERS’ LOCAL-GLOBAL IDENTITY: MEASUREMENT
CONSUMERS’ RESPONSE TO ADVOCACY ADVERTISING: A PROCESS MODEL OF CONSUMER SKEPTICISM, EMPATHIC RESPONSE, AND PROSOCIAL BEHAVIOR
CONSUMING GENDERED SPACE IN ISLAM
CONSUMING THE BLACK GOSPEL CULTURE: AN INTERPRETIVE STUDY OF SYMBOLIC EXCHANGES
CONSUMING VIOLENCE: THE LIVED EXPERIENCE
CONSUMPTION, BELONGING, AND PLACE (72:00)
CONTAGIOUS LIKES AND DISLIKES:NEIGHBORHOOD EFFECTS IN ATTITUDES AND PREFERENCES
CONTRAST AND ASSIMILATION EFFECTS OF PROCESSING FLUENCY
CONTRAST OR ASSIMILATION EFFECT AS A RESULT OF UPWARD SOCIAL COMPARISON WITH IDEALIZED IMAGES: THE ROLE OF MODE OF EXPOSURE AND PRIMING
CORPORATE SYNTHESES: CONSUMERS' ROLE IN MERGERS AND ACQUISITIONS
COST-BENEFIT ASSOCIATIONS AND THEIR INFLUENCE ON LOAN EXPERIENCE
COUNTERFACTUAL THINKING AS A POST-HOC CONSUMPTION EXPECTATION
COUNTERFEIT CONSUMPTION: CONSUMER WELFARE PERSPECTIVE
CREATING ‘THE LOOK’: STAGING VALUE IN THE ANTIQUE SHOP
CREATING CONTAGIOUS: CASCADES IN SPATIALLY DISPERSED SOCIAL NETWORKS
CULTURAL HABITATS: HOW FIT WITH THE ENVIRONMENT INFLUENCES THE STICKINESS OF PRODUCTS AND THE SUCCESS OF IDEAS
CULTURE, SELF-CONTROL, AND CONSUMER FINANCIAL BEHAVIOR
CULTURES OF UNRULY BRICOLAGE: DEBADGING AND THE LOGIC OF RESISTANCE
CURLING UP AND REACHING OUT: MEANINGS AND MOTIVATIONS FOR PASSIONATE READERS
DECONSTRUCTING THE PRESENT BIAS: LINKING VISCERAL FACTORS AND MENTAL REPRESENTATION THROUGH TIME PERCEPTION
DEFEND SELF OR IMPRESS OTHERS?: MORTALITY PROXIMITY AND GUILT ADVERTISING
DEFINING THE BRAND HERO: EXPLORATIONS OF THE IMPACT OF BRAND HERO CREDIBILITY ON A BRAND COMMUNITY
DESIGNED TO LEARN: HOW CATEGORY DESIGN INFLUENCES CONSUMER LEARNING, SATISFACTION AND CHOICE
DETERMINANTS OF CUSTOMER DEPENDENCE AND ITS EFFECTS ON CUSTOMER TRUST IN INTERPERSONAL BASED BUYER-SELLER RELATIONSHIPS
DINNER OUT WITH INDEPENDENT SELF-CONSTRUAL CONSUMERS: WOW, THIS IS BAD WINE
DISENTANGLING THE EFFECT OF CULTURE AND LANGUAGE ON IMAGERY GENERATION
DO CONFIDENT CONSUMERS SEARCH MORE? EXAMINING THE RELATIONSHIP BETWEEN MULTIDIMENSIONAL SELF-CONFIDENCE AND EXTERNAL INFORMATION SEARCH
DO CONSUMERS PERCEIVE PRECISE PRICES TO BE LOWER THAN ROUND PRICES? EVIDENCE FROM LABORATORY AND MARKET DATA
DO ETHNIC MARKETING EFFORTS PAY OFF?: INTERACTION EFFECTS OF ACCOMODATED BRAND AND PRICE ON PRODUCT EVALUATION AND PURCHASE INTENTION
DO PRICE JUDGMENTS ALWAYS INFLUENCE CHOICE? THE EFFECTS OF RETAILER DISCOUNT FREQUENCY AND DEPTH
DO WE GIVE MORE OF OUR PRESENT SELVES OR OUR FUTURE SELVES? PSYCHOLOGICAL DISTANCE AND PROSOCIAL DECISION MAKING
DO WE JUDGE A BOOK BY ITS COVER AND A PRODUCT BY ITS PACKAGE? HOW AFFECTIVE EXPECTATIONS ARE CONTRASTED AND ASSIMILATED INTO THE CONSUMPTION EXPERIENCE
DO YOU “WORK TO LIVE” OR “LIVE TO WORK”? THE ROLE OF MOOD AND CONFIDENCE IN CAUSAL AGENCY
DOES FEEDBACK ALWAYS FACILITATE LEARNING?: DEGREE OF PREFERENCE DEVELOPMENT AND DEGREE OF FEEDBACK COMPLEXITY
DOES IN-STORE MARKETING WORK? EFFECTS OF THE NUMBER AND POSITION OF SHELF FACINGS ON ATTENTION, CONSIDERATION, AND CHOICE AT THE POINT OF PURCHASE.
DOES ONE BAD APPLE SPOIL THE BARREL? CARRY-OVER EFFECTS OF BUYING DISGUSTING PRODUCTS ON CONSUMER SEARCH AND SHOPPING BASKET DECISIONS
DOES PRECIPITATION AFFECT CONSUMERS’ SMOKING TENDENCY?
DOES THE DEVIL REALLY WEAR PRADA? SOCIAL RELATIONS ANALYSIS OF BRAND AND HUMAN PERSONALITIES
DOES THE PATIENT REALLY ACT LIKE A SUPERMARKET SHOPPER? A SEMIOTIC TYPOLOGY OF PATIENTS’ ATTITUDES AND EXPECTATIONS TOWARDS THE HEALTH-CARE SYSTEM AND THE CONSUMPTION OF MEDICINES
DOES TIME FLY WHEN YOU’RE COUNTING DOWN? THE EFFECT OF COUNTING DIRECTION ON SUBJECTIVE TIME JUDGMENT
DOWNSIZE IN 3D, SUPERSIZE IN 1D: EFFECTS OF THE DIMENSIONALITY OF PACKAGE AND PORTION SIZE CHANGES ON SIZE ESTIMATIONS, CONSUMPTION, AND QUANTITY DISCOUNT EXPECTATIONS
EASY ON THE MIND, EASY ON THE WALLET: FLUENCY PREDICTS STOCK AND CURRENCY VALUATION
EFFECTS OF A SCARCITY MESSAGE ON PRODUCT JUDGMENTS: ROLE OF COGNITIVE LOAD AND MEDIATING PROCESSES
EFFECTS OF BELIEF IN GLOBAL CITIZENSHIP ON BRANDING DISCOURSE IN THE U.S. AND RUSSIA
EFFECTS OF CONSUMER CO-PRODUCTION ON PERCEIVED AUTHENTICITY OF CONSUMPTION EXPERIENCE AND INPUT PRODUCT
EFFECTS OF LOWER AND HIGHER QUALITY BRAND VERSIONS ON BRAND EVALUATION: AN OPPONENT-PROCESS MODEL PLUS DIFFERENTIAL BRAND-VERSION WEIGHTING
EFFECTS OF NOSTALGIC ADVERTISING THROUGH EMOTIONS AND THE INTENSITY OF THE EVOKED MENTAL IMAGES
EFFECTS OF PERSONAL VALUES ON BRAND EQUITY
EFFECTS OF PERSONAL VS. INTERPERSONAL GOAL CONFLICTS ON GOAL COMMITMENT AND GOAL-BASED CHOICE
ELICITING SUBJECTIVE DISCOUNT RATES: MONTHLY PATTERNS OF IMPATIENCE AMONG THE VERY POOR
EMERGENCE OF SHARED REPRESENTATION OF BRAND USERS
EMOTIONAL NETWORK IN CONTROL OF COGNITIVE PROCESSES IN ADVERTISEMENT
EMPOWERED CONSUMERS = BENEVOLENT CONSUMERS? THE EFFECTS OF PRIMING POWER ON THE APPEAL OF SOCIALLY RESPONSIBLE PRODUCTS
EMPTY POCKETS, FULL STOMACHS: HOW DESIRE FOR MONEY AFFECTS CALORIC INTAKE
ENCOUNTERS OF ACCIDENTAL TOURISTS: MAINTAINING BOUNDARIES THROUGH FOOD CONSUMPTION
ENDORSER INFLUENCE ON PRODUCT JUDGMENT AND CHOICE: A COMPARATIVE STUDY OF CHILDREN AND THEIR PARENTS
ENOUGH IS ENOUGH! OR IS IT? FACTORS THAT IMPACT SWITCHING INTENTIONS IN EXTENDED SERVICE TRANSACTIONS
ENVIRONMENTALLY FRIENDLY CONSUMPTION PREFERENCES: UNDERSTANDING THE IMPACT OF CONSUMPTION ROUTINES
ETHICAL DECISIONS AND RESPONSE MODE COMPATIBILITY: WEIGHTING OF ETHICAL ATTRIBUTES IN CONSIDERATION SETS FORMED BY EXCLUDING VERSUS INCLUDING PRODUCT ALTERNATIVES
EVALUATIVE CONDITIONING 2.0: DIRECT AND INDIRECT ATTACHMENT OF AFFECT TO BRANDS
EVENT REPRESENTATION, SIMILARITY, AND PREFERENCE IN TEMPORAL CONTEXT
EVERYTHING YOU ALWAYS WANTED TO KNOW ABOUT THE PRE-PARTY* (15:00)
EXAMINING DISCOURSES OF GENDER AND CONSUMPTION IN THE MEDIA
EXISTENTIAL ANXIETY AND ESSENTIALISM EXPLAIN NEGATIVE REACTIONS TOWARD BRAND EXTENSIONS
EXPLAINING OBESITY: AN INQUIRY INTO THE LIVES OF THE OBESE
EXPLORING CONSUMER RISK ACROSS MULTIPLE DOMAINS
EXPLORING CONSUMERS' CONFLICT STYLES: GRUDGES AND FORGIVENESS FOLLOWING MARKETER FAILURE
EXPLORING HOW PERCEIVED STORE PRICE-LEVEL AND CUSTOMER CHARACTERISTICS INFLUENCE PRICE-RELATED EMOTIONS
EXPLORING THE (RE)CONSTRUCTION OF THE BODY IN VIRTUAL WORLDS: CONSUMPTION OF BODY AS EXPERIENCE
EXPLORING THE CONCEPT OF BRAND EMBARRASSMENT: THE EXPERIENCES OF OLDER ADOLESCENTS
EXPLORING THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND GEOGRAPHIC PERSONALITY: CONSUMER PERCEPTIONS OF SPORT TEAMS AND CITIES
EXPOSING THE ‘CREDOGENIC’ ENVIRONMENT: WHERE DOES RESPONSIBILITY LIE?
EXTENDING THE RESEARCH IN RELATION TO MATERIALISM AND LIFE SATISFACTION
FACIAL SIMILARITY BETWEEN VOTERS AND CANDIDATES CAUSES INFLUENCE
FACTORS AFFECTING RESPONSE ACCURACY IN VIRTUAL WORLDS
FALLING IN LOVE WITH BRANDS: AN INDUCTIVE QUALITATIVE EXPLORATION OF PATHWAYS TO EMOTIONAL ATTACHMENT
FEEDBACK EFFECTS AND EVALUATION PROCESS OF HEALTH-RELATED PERCEIVED RISK AND BEHAVIOUR
FEELING CLOSE: THE EMOTIONAL NATURE OF PSYCHOLOGICAL DISTANCE
FEELING FATIGUED LEADS TO FEELING CERTAIN: REGULATORY RESOURCE DEPLETION AND ATTITUDE CERTAINTY
FIRST IS BEST: FIRST EXPOSURE EFFECTS IN AESTHETIC JUDGMENTS
FLOW AND ATTITUDE TOWARD THE WEBSITE ON THE EVALUATION OF PRODUCTS PRESENT BY MEANS OF VIRTUAL REALITY: A CONCEPTUAL MODEL
FLOW IN CONSUMER RESEARCH: A NOVEL APPROACH
FORGETTING WITHOUT INHIBITION: A RESOURCE DEPLETION ACCOUNT OF RETRIEVAL-INDUCED FORGETTING
FORMING BRAND PERSONALITY: COMPANY-BASED VS. CONSUMER-BASED SOURCES
FROM SAVER SOCIETY TO CONSUMER SOCIETY: THE CASE OF THE EAST EUROPEAN CONSUMER
FROM TRASH TO TREASURE: FREECYCLE.ORG AS A CASE OF GENERALIZED RECIPROCITY
FUNCTIONAL ALIBI
FUNCTIONAL REGRET: THE POSITIVE EFFECTS OF REGRET ON LEARNING FROM NEGATIVE EXPERIENCES
GAMBLING FOR A DISCOUNT: PREFERRING DISCOUNT PER ITEM TO DISCOUNT PER PURCHASE?
GAMES BARGAIN HUNTERS PLAY: AN UPDATE
GAMING EMOTIONS
GENDER DIFFERENCES IN THE COGNITIVE ORGANIZATION OF SPENDING ATTITUDES
GENDER IDENTITY SALIENCE AND PERCEIVED VULNERABILITY TO BREAST CANCER
GENERATING EREFERRALS USING INCENTIVES AND BRIBES: A FIELD EXPERIMENT TESTING VARIOUS INCENTIVES FOR ONLINE REFERRALS
GEOGRAPHIC DIFFERENCES IN THE CONSUMPTION OF HEDONIC PRODUCTS: WHAT THE WEATHER TELLS THE MARKETER!
GETTING GOLD BY GOING GREEN: THE IMPORTANCE OF FITTING THE MESSAGE TO THE MINDSET
GETTING LESS THAN YOU PAY FOR: VERY HIGH PRICES LEAD TO INFERENCES OF VERY LOW QUALITY
GETTING LOST "INTO THE WILD": UNDERSTANDING CONSUMERS' MOVIE ENJOYMENT THROUGH A NARRATIVE TRANSPORTATION APPROACH
GOOD FROM FAR BUT FAR FROM GOOD: THE EFFECTS OF VISUAL FLUENCY ON IMPRESSIONS OF PACKAGE DESIGN
GOOD PRACTICE IN EXPERIMENTAL MODERATION DESIGNS
GROUP GOALS AND SOURCES OF MOTIVATION: WHEN OTHERS DON’T GET THE JOB DONE, I (MIGHT) PICK UP THE SLACK
GUILT AS MOTIVATION: THE ROLE OF GUILT IN CHOICE JUSTIFICATION
HAPPY HOLIDAYS? HOW SIGHTS AND SOUNDS OF THE HOLIDAYS CUE DIFFERENT FEELINGS & CONSUMPTION BEHAVIORS
HAPPY NOW OR OVERALL? THE MEASUREMENT OF LOCAL VERSUS GLOBAL WELL-BEING
HEAR IS THE THING: THE INFLUENCE OF SOUND-TO-WRITING CORRESPONDENCE ON BRAND NAME PROCESSING
HISTORY MATTERS: WHEN WAITING INCREASES PATIENCE IN INTERTEMORPORAL CHOICE
HLM: HIERARCHICAL LINEAR MODELS
HOST CULTURE RESPONSES TO BRAND-RELATED ACCULTURATION: LEGITIMATION STRUGGLES BETWEEN GERMAN AND TURKISH BMW OWNERS IN GERMANY
HOT STIMULI AND AROUSAL: IMPLICATIONS FOR TEMPORAL ORIENTATION, TRIAL AND PRICE
HOW A CONSUMPTION FAILURE INFLUENCES AN OBSERVING CUSTOMER'S ATTRIBUTION AND PERCEIVED SERVICE QUALITY: THE ROLE OF REGULATORY FOCUS
HOW AND WHEN ALPHA-NUMERIC BRAND NAMES AFFECT CONSUMER PREFERENCES
HOW CAN YOU SAY “NO”? DEFERENCE GRANTED TO ADVOCATES WHO ARE VICTIMS
HOW DO HISTORICAL RELATIONSHIPS BETWEEN THE HOST AND HOME COUNTRIES SHAPE THE IMMIGRANTS’ CONSUMER ACCULTURATION PROCESSES?
HOW DOES THE DEFENSIVE CONSUMER CHOOSE?
HOW I FEEL IS MORE IMPORTANT THAN HOW YOU FEEL: THE ROLE OF PROCESS AND OUTCOME EMOTIONS ON OBJECT EVALUATION
HOW TO OVERCOME CUSTOMERS' ADOPTION BARRIERS?
HYPEROPIA: A THEORY OF REVERSE SELF CONTROL
I GET BY WITH A LITTLE HELP FROM MY FRIENDS: CONSUMER CREATIVITY IN VIRTUAL COMMUNITIES
I REALLY WANT TO LIKE IT: MOTIVATED LIKING
IMAGERY-TEXT CONGRUENCE IN ONLINE COMMERCE: A PROCESSING FLUENCY ACCOUNT
IMAGINING THE SELF: THE EFFECT OF SELF-FOCUS AND VISUAL PERSPECTIVE ON PERSUASION
IMPACT OF CSR COMMUNICATION STRATEGIES ON ATTITUDE CHANGE AFTER A CRISIS
IMPRESSION FORMATION IN A WORLD FULL OF FAKE PRODUCTS
IN DEATH AND IN LOVE: SACRED TRADE-OFFS IN THE DEATH CARE AND WEDDING INDUSTRIES
IN SEARCH OF A SURROGATE FOR TOUCH: THE EFFECT OF HAPTIC IMAGERY ON PSYCHOLOGICAL OWNERSHIP AND OBJECT VALUATION
INCLUSION VERSUS EXCLUSION: THE EFFECT OF PERCEIVED UNCERTAINTY ON SCREENING STRATEGIES
INCONSISTENCY BETWEEN PREDICTED AND ACTUAL SENSITIVITY OF EVALUATION OR LIKING TO ATTRIBUTE VALUES
INFERRED INFORMATIONAL CASCADES AND THEIR EFFECTS ON CHOICE: THE RELATIVE STOCKING LEVEL EFFECT
INFLUENCING WILLINGNESS TO PAY BY SUPRALIMINALLY PRIMING THE CONCEPT OF HONESTY
INSIGHTS AND CHALLENGES IN STUDYING THE EFFECTS OF ANTI-SMOKING AD CAMPAIGNS AND OTHER TRANSFORMATIONAL CONSUMER RESEARCH
INTEGRAL AFFECT AND ATTITUDE STRENGTH IN HEALTH COMMUNICATIONS
INTENTION-BEHAVIOR CONSISTENCY: THE EFFECT OF TIME PERSPECTIVE
INTERACTIVE RESTRUCTURING: IMPLICATIONS FOR DECISION PROCESSES AND OUTCOMES
INTERGENERATIONAL STUDY ON THE EFFECTS OF ATTACHMENT STYLE ON EATING BEHAVIORS
INTERSECTIONALITY: INSIGHTS FOR CONSUMER RESEARCH
INTRO TO SOCIAL NETWORK METHODS
INTUITIVE CONFIDENCE AND THE EFFECT OF OPTION VALENCE ON PREFERENCE PROJECTION
IS CONSUMER ANIMOSITY A TWO-WAY STREET? A STORY OF THREE COUNTRIES
IS CONSUMER CULTURE THEORY RESEARCH OR REALPOLITIK? A SOCIOLOGY OF KNOWLEDGE ANALYSIS OF A SCIENTIFIC CULTURE
IS EFFECTIVE PRODUCT PLACEMENT IN MOVIES?: A CROSS-CULTURAL STUDY BETWEEN FRENCH AND SPANISH CONSUMERS.
IS IT ALWAYS GOOD TO FEEL IN CONTROL? EFFECTS OF MORTALITY SALIENCE AND HEALTH LOCUS OF CONTROL ON HEALTH BEHAVIORS
IS IT JUST THE THOUGHT THAT COUNTS? EXPERIMENTAL INVESTIGATION INTO THE GIFT GIVING EFFORT EFFECT
IS SEEING BELIEVING? CONSUMER RESPONSES TO OPACITY OF PRODUCT PACKAGING
IS THAT BARGAIN WORTH MY TIME?
ISLAM AND CONSUMPTION: BEYOND ESSENTIALISM
JUMP START HYPOTHESIS
KINDLING THE MOTIVATION SYSTEM: IMPACT OF INCIDENT HEDONIC CUES ON SUBSEQUENT GOAL PURSUIT
LEGITIMACY AND THE CULTURAL DIFFUSION OF CASINO GAMBLING, 1976-2006
LEGITIMATIZING AN EMERGENT SOCIAL IDENTITY THROUGH MARKETPLACE PERFORMANCES
LESS IS MORE WHEN LEARNING BY ANALOGY: THE DISRUPTIVE IMPACT OF ATTRIBUTE INFORMATION ON CONSUMERS' BENEFIT COMPREHESION OF REALLY NEW PRODUCTS
LEVELS OF FOCUS: THE IMPACT OF OPTIMISM ON CONSUMER INFORMATION PROCESSING
LIFE'S RICHES: THE "TIME > MONEY EFFECT"
LIFESTYLES OF THE POWERLESS AND POWERFUL: COMPENSATORY AND NON-COMPENSATORY CONSUMPTION
LIMITATIONS OF GLOBAL NORMS ON GLOBAL CONSERVATION: USING PROVINCIAL NORMS TO MOTIVATE PRO-ENVIRONMENTAL BEHAVIOR
LIVING WITH THE OBESITY STIGMA: PERCEPTIONS OF BEING OBESE FROM THREE CULTURES
LIVING WITH UNCERTAINTY: THE IMPACT OF TERRORISM
LOOK ON THE BRIGHT SIDE: SELF-EXPRESSIVE CONSUMPTION AND CONSUMER SELF-WORTH
LOOKING FOR CHRISTMAS IN A MUSLIM COUNTRY
LOOKING FOR GREAT DISCOUNTS – HOW STORE COUPONS SHAPE ATTENTION, PRODUCT MEMORY, AND STORE IMPRESSIONS
LOOKING PAST THE CLAIMS: A PSYCHOMETRIC ANALYSIS OF THE IMPLICIT ASSOCIATION TEST
MAPPING OUT DIGITAL MATERIALITY – INSIGHTS FOR CONSUMER RESEARCH
MARKETERS MISPREDICT PRICE ELASTICITY
MARKETING OF POLITICAL CANDIDATES AND VOTER CHOICE
MATCHING PRODUCT NEWNESS TO CONSUMER EXPLORATORY BUYING BEHAVIOR: STRATEGIES FOR EFFECTIVE NEW PRODUCT LAUNCH
MEASURING CONSUMER RISK-RETURN TRADEOFFS
MEASURING INTERNET PRODUCT PURCHASE RISK
MELLOWING SKEPTICAL CONSUMERS: PROCESSING OF SPONSORSHIP LINKED ADVERTISING VERSUS NON SPONSORSHIP LINKED ADVERTISING
MENTAL OWNERSHIP AS IMPORTANT IMAGERY CONTENT
MENTAL SIMULATION AND THE EVALUATION OF NEW PRODUCTS: THE AFFECTIVE AND COGNITIVE DIMENSIONS OF PROCESS- VERSUS OUTCOME-FOCUSED THOUGHTS
MERE MEASUREMENT, IMPLEMENTATION INTENTIONS, AND VOTER TURNOUT
METHODOLOGICAL CHALLENGES IN ASSESSING THE FOOD MARKETING ENVIRONMENT OF TARGET SEGMENTS
MIRROR, MIRROR ON THE WALL: CONSUMING IDEAL IMAGES? CELEBRATING THE PREGNANT AND POSTPARTUM BODY
MODERATE COPY COMPLEXITY ENHANCES THE PERSUASIVENESS OF DIRECT MARKETING
MODERATING EFFECTS OF EMOTION ON THE PERCEIVED FAIRNESS OF PRICE INCREASES
MODERATING ROLE OF MEMBER IDENTIFICATION ON THE RELATIONSHIP BETWEEN NETWORK CENTRALITY AND OPINION LEADERSHIP / SATISFACTION
MONEY MUDDLES THINKING: THE EFFECTS OF PRICE CONSIDERATION ON PREFERENCE CONSISTENCY
MONEY REDUCES SELF-PRESENTATION AND INTERPERSONAL LIKABILITY IN NOVEL SOCIAL SITUATIONS
MOOD AWARENESS AND BRAND EXTENSION
MORAL IDENTITY AND ATTRIBUTIONS OF CORPORATE SOCIAL RESPONSIBILITY
MORE THAN MEETS THE EYE: THE INFLUENCE OF IMPLICIT SELF-ESTEEM ON MATERIALISM
MOVING ACROSS THE GIFT ECONOMY AND THE MARKET
MULTIPLE MOTIVES, MULTIPLE SELVES: WHAT MOTIVATES CONSUMPTION
MY BRAND AND I: THE IMPACT OF SELF-CONSTRUAL ON SELF-BRAND CLOSENESS
NARRATIVE TRANSPORTATION FOR PRODUCT EVALUATION: CAN CONSUMERS MAKE THE DIFFERENCE?
NEGOTIATING AGENCY IN THE ELDERLY CONSUMPTION ENSEMBLE
NEURAL CORRELATES OF AD DECEPTION DETECTION: A BOLD IMAGING STUDY
NEUROSCIENCE IN MARKETING AND CONSUMER RESEARCH: USING FUNCTIONAL MAGNETIC RESONANCE IMAGING
NEVER TICKLE A SLEEPING BOOKLOVER: HOW READERS DEVOUR HARRY POTTER
NOT IN MY BACKYARD: THE INFLUENCE OF ARBITRARY BOUNDARIES ON CONSUMER CHOICE
ON BELIEVING OUR IMAGINATION: THE ROLE OF MENTAL IMAGERY IN BELIEF GENERATION AND RESILIENCE
ON THE ‘HYBRIDITY’ OF MUSIC
ONE TRAIT, TWO IMAGES: IMPACT OF IMPRESSION MANAGEMENT GOAL CONFLICT ON BRAND CHOICE
OPINION LEADERSHIP AND SOCIAL CONTAGION IN NEW PRODUCT DIFFUSION
ORDER EFFECTS IN THE IAT
PACKAGING CUES THAT FRAME PORTION SIZE: THE CASE OF THE RED POTATO CHIP
PATIENCE AUCTIONS: NOVEL MECHANISMS FOR ELICITING DISCOUNT RATES AND THE IMPACT OF TIME VS. MONEY FRAMING
PAYMENT FREQUENCY DISCOUNT VS. PAYMENT AMOUNT DISCOUNT: THE FRAMING EFFECT ON PREFERENCE REVERSAL
PERCEIVED QUALITY, PACKAGING AND SELF-IMAGE CONGRUENCE: AN APPLICATION IN THE COSMETICS MARKET
PERCEPTIONS OF AUTHENTICITY IN ADVERTISEMENTS: NEGOTIATING THE INAUTHENTIC
PERCEPTUAL BOUNDARIES: HELPING YOU SEE BETTER BUT MAKING YOU THINK LESS
PHYSICAL CONFINEMENT AND VARIETY SEEKING
PHYSICIAN, HEAL THYSELF: POSITIVE AFFECT, RISK, AND TREATMENT DECISIONS IN HEALTH CARE
PHYSIOLOGICAL AROUSAL MEDIATES THE PERSUASIVE IMPACT OF POSITIVE PERIPHERAL CUES IN THREATENING COMMUNICATION
PINOCCHIO'S PUPIL: USING EYETRACKING AND PUPIL DILATION TO UNDERSTAND TRUTH-TELLING AND DECEPTION IN SENDER-RECEIVER GAMES
PLEDGES AND COMPETITIONS AS HEALTH INTERVENTIONS
POSTCONSUMPTION MOTIVATION – WHAT HAPPENS AFTER A NEED IS SATISIFED?
POST-PURCHASE CONSUMER REGRET: CONCEPTUALIZATION AND DEVELOPMENT OF THE PPCR SCALE
POTENTIAL CONTRIBUTIONS FROM CONTEMPORARY SOCIAL SCIENCE LITERATURE: EXPANDING CULTURAL UNDERSTANDING IN CONSUMER RESEARCH
PREFERENCE FLUENCY IN SEQUENTIAL CUSTOMIZATION: THE UNEXPECTED EASE OR DIFFICULTY OF PRODUCT FEATURE DECISIONS
PREFERENCES FOR FOOD WITH NUTRITION AND HEALTH CLAIMS IN A CLOSE-TO-REALISTIC CHOICE CONTEXT
PRINCIPLES OF GEOMETRIC ACCOUNTING. IS BIGGER ALWAYS BETTER WHEN IT’S FREE?
PRODUCT BUNDLES AND THE COMPOSITIONAL NATURE OF CONTEXTUAL INFORMATION
PRODUCT MEANING AND CONSUMER CREATIVITY
PRODUCTS AS COMPENSATION FOR SELF-CONFIDENCE: SUBTLE ACTIONS AFFECT SELF-VIEW CONFIDENCE AND PRODUCT CHOICE
PROMOTION FRAMING EFFECTS ON CONSUMERS’ PERCEPTIONS OF CUSTOMIZED PRICING
PTOLEMY VS. COPERNICUS: SELF-CONSTRUAL AND SOCIAL CONSUMPTION
PUBLIC COMMITMENT LEADS TO WEIGHT LOSS
PULLING-UP OR PUSHING DOWN? EXPLORING PRO-LEADER AND ANTI-TRAILER PROCESSING IN MULTI-OPTION CONSUMER CHOICES
PURSUIT OF THE SACRED IN THE ERA OF INFANTILIZATION: A MULTI-SITED ETHNOGRAPHY OF ONLINE GAMING IN CHINA
PUSHING THE ENVELOPE OF BRAND AND PERSONALITY: ANTECEDENTS AND MODERATORS OF ANTHROPOMORPHIZED BRANDS
PUT YOUR MONEY WHERE YOUR BUTT IS: A COMMITMENT SAVINGS ACCOUNT FOR SMOKING CESSATION
READING OTHERS' TEXTS: MARGINALIA AND THE INSCRIPTION OF MEANING IN COLLECTIBLE BOOKS
REDUCING THE SPOILER EFFECT IN EXPERIENTIAL CONSUMPTION
RE-EXAMINATION OF MAXIMIZATION: PSYCHOMETRIC ASSESSMENT AND DERIVATION OF A SHORT FORM OF THE MAXIMIZATION SCALE
REFERENCE DEPENDENCE WHEN TASTES DIFFER
RELATIONAL VERSUS GROUP COLLECTIVISM AND OPTIMAL DISTINCTIVENESS IN A CONSUMPTION CONTEXT
REMEMBERING TASTE EXPERIENCES: CONSTRUCTED PREFERENCES FROM SUGGESTION
REPRODUCING AND SUBVERTING THE GLOBAL HIERARCHY: REVISITING ADVERTISING IN A POSTCOLONIAL SETTING
RESOLUTION OF AESTHETIC INCONGRUITY
RESTORING HOPE AND ENHANCING SELF-REGULATION
RISING FROM THE WRECKAGE: PERSONAL RESPONSIBILITY VS. SOCIAL WELFARE IN TORNADO RECOVERY
SAFE AND EASY OR RISKY AND BURDENSOME? FLUENCY EFFECTS ON RISK PERCEPTION AND EFFORT PREDICTION
SALSA MAGIC: AN EXPLORATORY NETNOGRAPHIC ANALYSIS OF THE SALSA EXPERIENCE
SALVATION OF THE SECOND SHIFT: ARE WIVES IMMUNE TO MONDAY BLUES?
SCHEDULES OF REINFORCEMENT, LEARNING, AND FREQUENCY REWARD PROGRAMS
SCREENING FROM LARGE ASSORTMENTS: THE USE OF INCLUDE AND EXCLUDE STRATEGIES IN CONSIDERATION SET CONSTRUCTION
SEEING OURSELVES IN OTHERS: CONSUMER COMPLIANCE WITH RECOMMENDATIONS MADE BY AMBIGUOUS AGENTS
SEIZE THE DAY! ENCOURAGING INDULGENCE FOR THE HYPEROPIC CONSUMER
SELECTIVE CONSUMER WOM COMMUNICATION AND ITS CONSEQUENCES
SELF-IMAGE CONGRUENCE MODELS CONCEPTUALIZED AS A PRODUCT AFFIRMATION PROCESS
SELF-POSITIVITY IN RISK JUDGMENTS: THE ROLE OF PROCESSING, ENCODING, AND RECALL BIASES
SELF-REGULATION AND CONSUMER ETHNICITY: RESISTING UNDESIRABLE EATING TEMPTATIONS
SELF-RELEVANT BRAND ALLIANCES: WHEN DO CONSUMERS (NOT) FIT?
SEQUENCING CHOICE MENUS FOR PRODUCT CONFIGURATION: THE EFFECTS OF CHOICE MENU ORDERING ON MINDSET, SEARCH AND SATISFACTION
SEQUENCING PROMOTION AND PREVENTION FEATURES: THE MODERATING ROLE OF REGULATORY FOCUS
SERVICE VALUE CHAINS TO SUPPORT KNOWLEDGE-BASED PERSONALIZED RECOMMENDATIONS
SHOPPING FOR CIVIC VALUES: EXPLORING THE EMERGENCE OF CIVIC CONSUMER CULTURE IN CONTEMPORARY WESTERN SOCIETY.
SHOULD I KEEP OR SHOULD I GIVE: THE EFFECTS OF MORTALITY SALIENCE ON DISPOSING
SIMPLIFY OR INTENSIFY? BEST SELLER SIGNAGE ON CONSUMER DECISION-MAKING FROM LARGE ASSORTMENTS
SOCIAL HUBS: DO THEY EXIST AND WHAT IS THEIR ROLE?
SOCIAL STRAIN AS AN ANTECEDENT OF INNOVATIVENESS AMONG SUBSISTENCE CONSUMERS
SOCIAL VALUE ORIENTATION AS A MORAL INTUITION: DECISION-MAKING IN THE DICTATOR GAME
SPIRITUAL TOURISM: MYSTICAL MERCHANDISE AND SACRED SHOPPING IN GLASTONBURY
SPORT SHOPPERS: AN IMPORTANT NEW SEGMENT
STRONG ATTITUDES VERSUS STRONG SITUATIONS: SOCIAL PRESSURE ON RECYCLING
SUCCESSFUL BRAND ALLIANCE AND ITS NEGATIVE SPILLOVER EFFECT ON A HOST BRAND: TEST OF THE COGNITIVE RESPONSE HYPOTHESIS
SUPER SIZE ME: THE SOCIAL INFLUENCE OF OBESE CONSUMERS ON THE FOOD CHOICES OF OTHERS
TACTILE EXPERIENCE WITH WARM OBJECTS ALTERS JUDGMENTS AND DECISIONS
TAKE IT EASY: REMOVING TIME CONSTRAINTS MITIGATES CHOICE OVERLOAD
Taking Cues from Others: The Effect of Distinct Self-Views on the Persuasiveness of Extrinsic Brand Popularity Information
TEAM PURCHASE: CONSUMER EMPOWERMENT THROUGH COLLECTIVE ACTIONS
TECHNOLOGY ADDICTION: AN EXPLORATORY STUDY OF THE NEGATIVE IMPACT OF TECHNOLOGY ON CONSUMER WELFARE
TEENAGERS' WILLINGNESS TO SHARE PERSONAL INFORMATION WITH MARKETERS
THE "PROPER MEAL" AND SOCIAL CAPITAL IN URBAN CHINA
THE "RIGHT" CONSUMERS FOR THE BEST CONCEPTS: A METHODOLOGY FOR IDENTIFYING EMERGENT CONSUMERS FOR NEW PRODUCT DEVELOPMENT
THE ‘LIVING DEAD’: AN EXPLORATION OF THE SOCIAL BIOGRAPHIES OF DONOR-CADAVERS AS INTENTIONAL OBJECTS
THE “FEES->SAVINGS” LINK, OR PURCHASING FIFTY POUNDS OF PASTA
THE “I” OF THE BEHOLDER: THE IMPACTS OF GENDER DIFFERENCES AND SELF-REFERENCING ON CHARITY ADVERTISING
THE “INSTRUMENTALITY” HEURISTIC: WHEN METACOGNITIVE DIFFICULTY INCREASES DESIRABILITY
THE “MARTYRDOM EFFECT”: WHEN THE PROSPECT OF PAIN AND EFFORT INCREASES CHARITABLE GIVING
THE ANTICIPATION OF CHOSEN PLEASURES: TEMPORAL VARIATIONS IN THE VALUATION OF DELAYED CONSUMPTION
THE APPEAL OF HIDDEN PRODUCTS
THE APPEAL OF OUR NEW STUFF: HOW NEWNESS CREATES VALUE
THE ASPIRATION ASSUMPTION: WOMEN’S CONSUMPTION OF FASHION ADVERTISING
THE BI-DIRECTIONAL EFFECTS OF CONSUMPTION AND WELL-BEING; AN EMPIRICAL EXAMINATION
THE BODY AND TECHNOLOGY: DISCOURSES SHAPING CONSUMER EXPERIENCE AND MARKETING COMMUNICATIONS OF TECHNOLOGICAL PRODUCTS AND SERVICES
THE BRANDED PHYSICIAN’S OFFICE: EFFECTS OF EXPOSURE TO SMALL PHARMACEUTICAL PROMOTIONAL ITEMS ON PHYSICIAN TREATMENT PREFERENCES
THE CATEGORY LABEL AND OVERALL SIMILARITY IN HYBRID PRODUCTS: MATCHES/MISMATCHES AND CATEGORIZATION ASYMMETRY IN CONSUMER PREFERENCES
THE COLLECTING CONTINUUM: INCORPORATING AMATEUR SCIENTISTS AND SCHOLARLY COLLECTING BEHAVIORS
THE COMMODIFICATION OF MARRIAGE: “MAIL-ORDER BRIDES” IN THE ELECTRONIC AGE
THE COMPARATIVE MINDSET:FROM ANIMAL COMPARISONS TO INCREASED PURCHASE INTENTIONS
THE CONSEQUENCES OF RETAILER VS. MEDIA COMMUNICATION ABOUT THE USE OF INTRUSIVE MARKETING PRACTICES ON CUSTOMER ATTITUDES, SATISFACTION, TRUST AND LOYALTY
THE CONSTRUCTION OF SATIATION: RECALLING RELATED INTERVENING EXPERIENCES ACCELERATES RECOVERY FROM SATIATION
THE CONSTRUCTION OF VALUE IN ATTENTION ECONOMIES
THE CONSUMER WHO KNEW TOO MUCH: ONLINE MOVIE PIRACY BY YOUNG ADULTS
THE CULTURAL PRIVILEGING OF PERSONAL AUTHENTICITY: A CRITICAL POSTMODERN PERSPECTIVE
THE DEMAND FOR COUNTERFEITS - AN EXTENDED TPB APPROACH WITH EMPIRICAL EVIDENCE FROM SEVEN COUNTRIES
THE DIFFERENTIAL PROMOTION EFFECTIVENESS ON HEDONIC VERSUS UTILITARIAN PRODUCTS
THE EFFECT OF ADDING FEATURES ON PRODUCT ATTRACTIVENESS: THE ROLE OF PRODUCT PERCEIVED CONGRUITY
THE EFFECT OF ADVERTISING COPY ON SENSORY STIMULATION AND PERCEIVED TASTE
THE EFFECT OF CONTEXT ON MEMORY-BASED JUDGMENTS
THE EFFECT OF CREATIVE MINDSET ON CONSUMER INFORMATION PROCESSING
THE EFFECT OF CULTURE ON SEQUENTIAL CHOICE IN GROUP SETTINGS
THE EFFECT OF DOCUMENT LANGUAGE QUALITY ON CONSUMER PERCEPTIONS
THE EFFECT OF EXPERIENTIAL ANALOGIES ON CONSUMER PERCEPTIONS AND ATTITUDES
THE EFFECT OF GENDER AND PRODUCT CATEGORIES ON CONSUMER ONLINE INFORMATION SEARCH
THE EFFECT OF OPTION NUMBER IN DIRECTIONAL COMPARISON
THE EFFECT OF PARENTING ON ADOLESCENT SUSCEPTIBILITY TO PEER INFLUENCE: MEDIATING ROLE OF SELF-ESTEEM
THE EFFECT OF PAST USAGE PATTERN ON PREFERENCE FOR CURRENT TARIFF: CAN I CONTROL MYSELF?
THE EFFECT OF SOCIAL TRUST ON CONSUMERS’ MEMORY OF ADS
THE EFFECT OF TEMPORAL FRAMING ON PRODUCT CHOICE
THE EFFECTS OF DRUG AND SUPPLEMENT MARKETING ON A HEALTHY LIFESTYLE
THE EFFECTS OF EXPERTISE ON THE PROCESSING OF ALIGNABLE VERSUS NONALIGNABLE FEATURES
THE EFFECTS OF HUMOR ON THE PROCESSING OF WORD-OF-MOUTH
THE EFFECTS OF IMAGERY, FALSE MEMORY AND EXPERIENCE ON ATTITUDE CONFIDENCE
THE EFFECTS OF IMPLICIT COLOR PREFERENCE AND IMPLICIT RACIAL PREFERENCE ON IMPLICIT ATTITUDE TOWARDS THE AD
THE EFFECTS OF INTIMACY ON CONSUMER-BRAND RELATIONSHIPS
THE EFFECTS OF NEGATIVE FEELINGS CAUSED BY FORCED EXPOSURE TO BANNER ADS ON ADVERTISING RESPONSES
THE EFFECTS OF NINE-ENDING PRICES AND THE NEED FOR COGNITION IN PRICE COGNITION
THE EFFECTS OF PHONETIC SYMBOLISM ON COMPARATIVE PRICE PERCEPTIONS
THE EFFECTS OF RETRIEVAL EASE ON HEALTH ISSUE JUDGMENTS: IMPLICATIONS FOR CAMPAIGN STRATEGIES
THE EFFECTS OF SPOKE-AVATARS’ PERSONALITIES ON SOURCE EXPERTISE, TRUSTWORTHINESS, AND ATTRACTIVENESS IN THE 3D VIRTUAL ENVIRONMENT
THE EFFECTS OF TIME ON CUSTOMER REVENGE AND AVOIDANCE: AN EXAMINATION IN ONLINE PUBLIC COMPLAINING CONTEXTS
THE EMOTIONAL INFORMATION PROCESSING SYSTEM IS RISK AVERSE: EGO-DEPLETION AND INVESTMENT BEHAVIOR
THE EVALUATION OF NEW UTILITARIAN AND SYMBOLIC PRODUCTS: THE EFFECT OF ATTRIBUTE TYPE AND PRODUCT KNOWLEDGE
THE FAILURE TO TRANSMIT CERTAINTY: CAUSES, CONSEQUENCES, AND REMEDIES
THE FEELING OF LOVE TOWARD A BRAND: CONCEPT AND MEASUREMENT
THE GLASS IS BOTH HALF FULL AND HALF EMPTY: THE STRATEGIC USE OF MIXED COUNTERFACTUAL THOUGHTS.
THE GOOD, THE BAD AND THE FORGOTTEN -AN FMRI-STUDY ON AD LIKING AND AD MEMORY
THE HAPPINESS OF GIVING: THE “TIME-ASK” EFFECT
THE IAT IS NOT ENOUGH: THE ADDED VALUE OF PROJECTIVE TECHNIQUES IN CONSUMER RESEARCH
THE ILLUSION OF AVOIDING BIAS: HOW CORRECTING FOR PERCEIVED BIAS CAN MAKE A RECOMMENDATION MORE EFFECTIVE
THE ILLUSION OF THE ILLUSION OF CONTROL
THE IMPACT OF ACCENT STEREOTYPES ON SERVICE OUTCOMES AND ITS BOUNDARY CONDITIONS
THE IMPACT OF ANTICIPATED FOLLOWER ENTRY ON CONSUMER ACCEPTANCE OF PIONEER BRANDS
THE IMPACT OF EMPLOYEE BEHAVIOR ON BRAND PERSONALITY IMPRESSIONS: THE MODERATING EFFECT OF PSEUDORELEVANT INFORMATION
THE IMPACT OF FAMILY MICRO-ENVIRONMENTS ON CHILDREN'S CONSUMER SOCIALIZATION
THE IMPACT OF MATCHING BETWEEN EMOTION TYPES AND PRODUCT OFFERINGS ON EVALUATIONS
THE IMPACT OF PERCEPTUAL COMBINATION EFFECTS ON ASYMMETRY IN CO-BRANDED PRODUCTS
THE IMPACT OF PRODUCT REVIEW WRITING ON ATTITUDE FORMATION
THE IMPACT OF SEMANTIC VS. LEXICAL RELATIONS ON THE STRENGTH OF INTER-BRAND LINKAGES
THE IMPACT OF SOCIAL CATEGORIZATION ON PERSUASION EFFECTIVENESS
THE IMPACT OF SOURCE AND ITEM CHARACTERISTICS ON CONSUMER RESPONSES TO FLATTERY IN RETAIL SALES TRANSACTIONS
THE IMPACT OF THINKING STYLE ON SYMPATHETIC MAGICAL THINKING
THE INFLUENCE OF EVALUABLILITY IN NUTRITION TABLES ON CONSUMERS’ FOOD PREFERENCES
THE INFLUENCE OF OBSERVED BODY MOVEMENTS ON CONSUMER BEHAVIOR
THE INFLUENCE OF PROGRESS PRESENTATION FORMAT ON REPURCHASE INTENTION IN LOYALTY PROGRAMS
THE INFLUENCE OF SELF-REGULATORY FOCUS IN THE EFFECTIVENESS OF EMOTIONAL HEALTH CAMPAIGNS - IT IS A MATTER OF CONTEXT TOO
THE INFLUENCE OF SERVICE EMPLOYEE CHARACTERISTICS ON CUSTOMER CHOICE AND POST-CHOICE SATISFACTION
THE INFLUENCES OF CONSUMER MOOD STATE ON MENTAL IMAGERY PROCESSING OF ADVERTISEMENT AND BRAND EVALUATION
THE INTERACTION EFFECT OF MOOD AND PRICE LEVEL ON PURCHASE INTENTION
THE INTERPERSONAL DETERMINANTS OF SNIPING IN INTERNET AUCTIONS
THE INTERPERSONAL HOT HAND FALLACY: ENDORSEMENT OF PROMOTIONAL GAMES BY PREVIOUS WINNERS
THE INTERSUBJECTIVITY OF FAMILY CONSUMPTION: INTRA-FAMILY CONSUMER IDENTITY AND THE FAMILY SCAPE
THE INVOLVED OSTRICH: MOTHERS' PERCEPTIONS OF FATHERS' PARTICIPATION IN THE TRANSITION TO PARENTHOOD
THE MEANING OF ‘PRODUCT PLACEMENT’: AN INTERPRETIVE EXPLORATION OF CONSUMERS’ EXPERIENCES OF TELEVISION PROGRAMME PRODUCT PLACEMENT IN THE UNITED KINGDOM AND THAILAND
THE MEANINGS OF ‘KOD-SA-NA-FAENG’- YOUNG ADULTS’ EXPERIENCES OF TELEVISION PRODUCT PLACEMENT IN THE UK AND THAILAND
THE MERE CATEGORIZATION EFFECT: HOW THE PRESENCE OF CATEGORIES INCREASES CHOOSERS’ PERCEPTIONS OF ASSORTMENT VARIETY AND OUTCOME SATISFACTION
THE MODERATING EFFECT OF PRODUCT FAMILIARITY ON THE ENDOWMENT EFFECT
THE MODERATING ROLE OF SOCIAL NETWORKS IN LOSS AVERSION: TESTING HOW CONSUMPTION IN NETWORK SUBCULTURES CAN STRENGTHEN CONSUMER-BRAND RELATIONSHIPS”
THE MOST INFLUENTIAL AGE HYPOTHESIS: DOES THE SELF CAUSE PREDICTABLE PREFERENCES?
THE PERCEPTION OF FAMILY BRAND ENTITATIVITY AND VARIETIES OF FAMILY BRANDS
THE PERSUASIVE ROLE OF INCIDENTAL SIMILARITY ON ATTITUDES AND PURCHASE INTENTIONS IN A SALES CONTEXT
THE PERSUASIVENESS OF STYLISTIC PROPERTIES: THE MODERATING ROLE OF IDEAL-SELF VS. OUGHT-SELF
THE PERVASIVE EFFECT OF AESTHETICS ON CHOICE: EVIDENCE FROM A FIELD STUDY
THE PORTION-SIZE EFFECT: HOW INCREASING THE NUMBER OF PORTION-SIZE OPTIONS CAN INCREASE THE VOLUME OF FOOD CONSUMPTION
THE PRESENT LOCATION OF TEMPORAL EMBEDDEDNESS: THE CASE OF TIME LINKED CONSUMPTION PRACTICES IN DUAL CAREER FAMILIES
THE ROLE OF "INTERPRETIVE COMMUNITIES" IN THE INTERPRETATION OF "OPEN TEXT" ADVERTISEMENTS
THE ROLE OF AFFECT, MUSIC AND SELF-AWARENESS IN CONSUMER INFORMATION PROCESSING
THE ROLE OF ALTERNATIVE CAUSES AND DISABLING CONDITIONS ON CONSUMERS’ ACCEPTANCE OF PRODUCT CLAIMS.
THE ROLE OF ATTRIBUTE IMPORTANCE IN THE EFFECT OF DEFAULTS ON CHOICE: THE MODERATING EFFECT OF BUDGET RANGE AND JUSTIFICATION
THE ROLE OF BRAND PERSONALITY AND CONSUMER ATTACHMENT STYLE IN STRENGTHENING BRAND RELATIONSHIPS
THE ROLE OF COMMON FEATURES IN DECISION CONFLICT RESOLUTION
THE ROLE OF CONSUMPTION IN THE ORGANIZATION OF URBAN SPACE: THE CASE OF NEO-BOHEMIA
THE ROLE OF CULTURAL IDENTITY AND PERSONAL RELEVANCE ON RISK PERCEPTION AND AVOIDANCE
THE ROLE OF EXPLORATION IN CREATING ONLINE SHOPPING VALUE
THE ROLE OF GOALS IN THE RELATIONSHIP BETWEEN COUNTERFACTUAL THINKING AND BEHAVIORAL INTENTIONS
THE ROLE OF REGRET UNDER TASK DIFFICULTY: A BOOMERANG EFFECT
THE ROLE OF SOCIAL COMPARISON FOR MAXIMIZERS AND SATISFICERS: WANTING THE BEST OR WANTING TO BE THE BEST
THE ROLE OF SYMBOLIC CONSUMPTION IN IDENTITY PROJECTS: THE CASE OF FOSTERED CHILDREN
THE ROLE OF VOICE DESIGN FEATURES IN EFFECTIVE SELF-SERVICE TECHNOLOGIES
THE ROLES OF AFFECTIVE AND COGNITIVE COMPONENTS OF ATTITUDES IN THE CONTEXT OF HIGH-STAKES HEALTHCARE DECISIONS
THE SELF AND SOCIAL SIGNALING EXPLANATIONS FOR CONSUMPTION OF CSR-ASSOCIATED PRODUCTS
THE SELF-ACTIVATION EFFECT OF ADVERTISEMENTS: ADS CAN AFFECT WHETHER AND HOW CONSUMERS THINK ABOUT THE SELF
THE SHAPING OF SOCIAL IDENTITY: ASSIMILATION/CONTRAST RESPONSES TO AD EXPOSURE
THE SIGNALING EFFECTS OF ADVERTISING AND DISTRIBUTION
THE SOCIAL CONSTRUCTION OF CONSUMER NEEDS: A CASE ANALYSIS OF THE “HEALING BOOM” IN JAPAN
THE SPRINTER EFFECT: WHEN INVOLVEMENT AND SELF-CONTROL FAIL TO OVERCOME EGO-DEPLETION
THE SUBTLE SIGNALS OF INCONSPICUOUS CONSUMPTION
THE TIES THAT BIND: BEING BLACK, BUYING, AND HOPE (8:08)
THE UNEXPECTED IMPACT OF USER MANUAL AT THE PRE-PURCHASE STAGE ON PRODUCT EVALUATION AND PURCHASE INTENTION: AN EXPLORATORY STUDY
THE VALUES AND LIFESTYLES OF PRIOR MATURE CHINESE CONSUMERS
THE WHY AND WHEN OF CONTEXT EFFECTS
THEORETICAL FOUNDATION OF BRAND PERSONALITY FOR POSTMODERN BRANDING DYNAMICS: A CRITICAL REVIEW AND RESEARCH AGENDA
THERE’S NO “YOU” IN MONEY: THINKING OF MONEY INCREASES EGOCENTRISM
THIS BRAND IS ME: A SOCIAL IDENTITY BASED MEASURE OF BRAND IDENTIFICATION
THIS DAY IS TO BE SPECIAL: THE ROLE OF EXAGGERATED CONTRAST IN AN INDIAN WEDDING (18:24)
TIES THAT BIND AND BLIND: THE NEGATIVE CONSEQUENCES OF USING SOCIAL CAPITAL TO FACILITATE PURCHASES
TOO MUCH OF A GOOD THING: INSENSITIVITY TO RATE OF CONSUMPTION LEADS TO UNINTENDED SATIATION
TOO MUCH TO TAKE IN?: THE ROLE OF ADVERTISING VARIABLES, EMOTIONS AND VISUAL ATTENTION IN CONSUMER LEARNING FOR REALLY NEW PRODUCTS
TOWARD A MORE COMPREHENSIVE THEORY OF ATTITUDE CHANGE: THE EFFECTS OF INTER-ATTITUDINAL CONCEPT STRUCTURE ON ATTITUDE DYNAMICS
TOWARDS AN UNDERSTANDING OF MEDIA USAGE AND ACCULTURATION
TRANSACTION DISUTILITY AND THE ENDOWMENT EFFECT
TRANSFER OF VALUE FROM DECISION INTERRUPTION
TRANSLATION ERRORS IN THE AGGREGATION OF CONSUMER RECOMMENDATIONS
TWO TYPES OF LANGUAGE BIAS IN WORD OF MOUTH
UNCONSCIOUS INFORMATION PROCESSING REDUCES INFORMATION OVERLOAD AND INCREASE PRODUCT SATISFACTION
UNDER THE COVER OF ALCOHOL: THE IMPACT OF PERCEIVED INTOXICATION AND PREVENTIVE MEDIA ON INTENTIONS TO ENGAGE IN DEVIANT BEHAVIOR
UNDERSTANDING AND CHANGING BEHAVIORS TOWARD STIGMATIZED DISEASES
UNDERSTANDING AND IMPROVING CONSUMER PERSONAL FINANCES
UNDERSTANDING DYNAMIC PROCESSES IN CONSUMER BEHAVIOR
UNDERSTANDING SHOPPING STRESS USING PERCEIVED RISK AND COGNITIVE APPRAISAL THEORY: A SYNTHESIS, ELABORATION AND APPLICATION
UNDERSTANDING THE ROLE OF MATERIALISM IN THE ENDOWMENT EFFECT
UNDERSTANDING WHY TEMPORALLY MYOPIC PEOPLE HAVE MORE CREDIT CARD DEBT: TWO COMPLEMENTARY EXPLANATIONS
UNEXPECTED BENEFITS OF BEING LESS RATHER THAN MORE SIMILAR: THE INFLUENCE OF CONSUMER MINDSET AND BRAND PRESENCE ON COPYCAT EVALUATION
UNIQUE OR DIFFERENT: THE ROLE OF CONSUMERS’ NEED FOR UNIQUENESS IN THE ACCULTURATION PROCESS
URBAN ARCHETYPAL HEDONISTAS (34:00)
USING BRANDS TO COMMUNICATE SELF: HOW EFFECTIVE ARE WE?
VARIETY, VICE, AND VIRTUE: HOW ASSORTMENT SIZE INFLUENCES OPTION CHOICE
VIDEO GAMES, PROCESSING FLUENCY AND CHOICE: EXPLORING PRODUCT PLACEMENT IN NEW MEDIA
VIRTUALLY ME: YOUTH CONSUMERS AND THEIR ONLINE IDENTITIES
VISUAL INFERENCES AND ADVERTISING SPENDING IN POLITICAL MARKETING
WHAT DO PEOPLE TALK ABOUT IN WORD-OF-MOUTH COMMUNICATIONS?
WHAT GOOD IS A GUIDELINE THAT PEOPLE CAN’T REMEMBER?: THE BENEFITS OF EXTREME SIMPLICITY
WHAT REALLY MATTERS WHEN DIFFERENTIATING: A NEUROSCIENTIFIC APPROACH
WHAT RECALL ERRORS TELL US ABOUT PRICE MEMORY
WHAT WE WILL FEEL DEPENDS ON WHO WE ARE: CROSS-CULTURAL DIFFERENCES IN AFFECTIVE FORECASTING OF “EGO-FOCUSED” VERSUS “OTHER-FOCUSED” EMOTIONS
WHEN BAD NEWS STICKS: THE EFFECT OF VALENCE AND THE TIMING OF SOURCE CREDIBILITY ON ATTITUDE STRENGTH
WHEN CHOOSING IS NO LONGER A BURDEN: THE MITIGATING EFFECT OF POSITIVE AFFECT AND NOVELTY ON CHOICE OVERLOAD
WHEN DOMINATED OPTIONS ARE CHOSEN: THE INTERPLAY OF AFFECT AND COGNITION IN REPEATED RISKY CHOICE
WHEN ELECTRONIC RECOMMENDATION AGENTS BACKFIRE: NEGATIVE EFFECTS ON CHOICE SATISFACTION, ATTITUDES, AND PURCHASE INTENTIONS
WHEN GOOD LOOKS KILL: AN EXAMINATION OF CONSUMER RESPONSES TO VISUALLY ATTRACTIVE PRODUCT DESIGN
WHEN HEALTHY FOOD MAKES YOU HUNGRY
WHEN IS A SALAD NOT A SALAD? THE IMPACT OF PRODUCT CATEGORY ON PERCEIVED NUTRITIONAL VALUE
WHEN POOR BRAND EXTENSIONS RESULT IN FAVORABLE BRAND EVALUATIONS
WHEN PRODUCTS FEEL SPECIAL: LOW FLUENCY LEADS TO ENHANCED DESIRABILITY
WHEN SELF-REGULATION LEADS TO OVERCONSUMPTION: THE GOAL-PROGRESS ILLUSION
WHEN STRANGERS CONVERSE IN MARKETPLACE ENVIRONMENTS: EFFECT OF SERVICE PROVIDER-RELATED VERSUS SERVICE PROVIDER-UNRELATED CONVERSATIONS
WHEN THE BRAND IS BAD, I'M MAD! AN EXPLORATION OF NEGATIVE EMOTIONS TO BRANDS
WHEN THE INGROUP FAILS TO INDICATE BRAND MEANING: EXPLORING THE ROLE OF IDENTITY CENTRALITY IN SELF-BRAND CONNECTIONS
WHEN WILL PEOPLE TELL YOU SOMETHING YOU DO NOT KNOW? THE EXCHANGE OF UNIQUE INFORMATIONAL IN WORD-OF-MOUTH COMMUNICATION
WHENCE BRAND EVALUATIONS? INVESTIGATING THE RELEVANCE OF PERSONAL AND EXTRAPERSONAL ASSOCIATIONS IN BRAND ATTITUDES
WHO TO CHOOSE? SOURCE CREDIBILITY AND ATTRACTIVENESS OF ENDORSERS IN THE 2008 PRESIDENTIAL PRIMARIES
WHOM TO HELP? IMMEDIACY BIAS IN HUMANITARIAN AID ALLOCATION
WHY ‘FAST FOOD’ TRIGGERS ‘MCDONALD’S’ AND ‘BURGERKING’ TRIGGERS ‘FAST FOOD’: ANTECEDENTS OF BRAND TYPICALITY AND THE RELATIONSHIP BETWEEN CATEGORY AND BRAND
WHY CALLING ATTENTION TO SUCCESS SEEMS TO INVITE FAILURE
WHY COASTAL DWELLERS MAY PREFER TIDE: THE EFFECTS OF CONCEPTUALLY-RELATED ENVIRONMENTAL CUES ON PRODUCT EVALUATION
WHY DO CHOICES TAX SELF-REGULATORY RESOURCES? THREE TESTS OF CANDIDATES TO EXPLAIN DECISION FATIGUE
WHY DO PEOPLE SHOP SECOND-HAND? A SECOND-HAND SHOPPERS’ MOTIVATION SCALE IN A FRENCH CONTEXT
WHY DO WE OVERBUY? VALUE FROM ENGAGEMENT AND THE SHOPPING-CONSUMPTION DISCREPANCY
WHY HUMOR BREAKS RESISTANCE TO INFLUENCE: IMPLICIT EFFECTS OF DISTRACTION AND POSITIVE AFFECT
WHY ONE CAN’T STOP LOOKING AT THAT TEMPTATION: DYNAMICS OF ATTENTIONAL BIASES IN SELF-CONTROL DILEMMAS
WHY THEMATIZATION?
YES, THE POOR CAN BE TAUGHT TO SAVE - EVIDENCE FROM A SURVEY OF IDA PROGRAM PARTICIPANTS
© 2023 Association for Consumer Research
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