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Proceedings Volume NA-35
"SIZE COUNTS": THE EFFECT OF QUEUE LENGTH ON CHOICE BETWEEN SIMILAR RESTAURANTS ‘WHEN THE CHIPS ARE DOWN’: THE RELATION BETWEEN STRESS, SOCIAL SUPPORT, AND FOOD PRODUCT ATTITUDES “EFFORT-AS-INFORMATION”: THE IMPACT OF DECISION-RELATED EFFORT ON SUBSEQUENT EVALUATION AND PRICE JUDGMENT “I CAN DO IT!” CONSUMER COPING AND POVERTY “SPECIAL POSSESSIONS AND MARKETIZATION IN ZAGREB, CROATIA” “WANT TO WATCH? YOU’VE GOT TO PAY”: THE LINK BETWEEN INTRUSIVENESS AND OUTCOMES TYPIFYING THE CUSTOMER-FIRM RELATIONSHIP A BIBLIOGRAPHIC SURVEY OF EXPERIENTIAL CONSUMPTION RESEARCH A COMPARISON OF ADVERTISING, SOCIAL, AND COGNITIVE PREDICTORS OF OVEREATING BEHAVIOR A FRIEND AND/OR A FOE?: EXPLORING ACTIVENESS OF OBJECTS IN CONSUMPTION A LIFE COURSE PERSPECTIVE OF FAMILY MEALS VIA THE LIFE GRID METHOD A META-ANALYSIS OF THE MODERATION EFFECT OF REGULATORY FOCUS A MODERATED PERCEPTUAL MODEL OF PRODUCT AESTHETIC EVALUATIONS, A PSYCHOPHYSICAL APPROACH TO ASSESSMENT OF RELATIONSHIP BETWEEN VEHICLE COLOR AND PURCHASE PRICE A PSYCHOPHYSIOLOGICAL PERSPECTIVE OF THE STRESS-BUFFERING AND PERSUASIVE IMPACT OF POSITIVE COMMUNICATION STYLE A QUALITATIVE APPROACH FOR CONCEPTUALIZING CONSUMER DECISION-MAKING IN ONLINE AUCTIONS A QUALITATIVE STUDY OF MOTHER - ADOLESCENT DAUGHTER - VICARIOUS ROLE MODEL CONSUMPTION INTERACTIONS A REASON TO SPEND? THE EFFECT OF UNEXPECTED PRICE AND WEALTH CHANGES ON HEDONIC PURCHASES A REEXAMINATION OF POST-EXPERIENCE ADVERTISING EFFECTS: THE MODERATING ROLE OF ACCURACY MOTIVATION A SOCIAL APPROACH TO VOTER VENGEANCE A TEST OF THE VALIDITY OF HOFSTEDE'S CULTURAL FRAMEWORK A THREE-FACTOR MODEL OF CONSUMER PREFERENCE FOR SELF-DESIGNED PRODUCTS ACCESSIBILITY AND AVAILABILITY: THE ROLE OF PRIOR PREFERENCES IN JUDGMENT FORMATION ACHIEVING THE COMPROMISE EFFECT WITH MISSING ATTRIBUTE INFORMATION: INTRODUCING SHADOW OPTIONS AIRING DIRTY LAUNDRY IN THE PUBLIC SQUARE: AN EXAMINATION OF PUBLIC COMPLAINING ALL CHARITY ADVERTISEMENTS ARE NOT CREATED EQUAL: INFLUENCES OF MESSAGE FRAMING, VIVIDNESS VALENCE, AND NUMBER SIZE FRAMING AN EMPIRICAL COMPARISON OF AMBUSHING AND SPONSORSHIP EFFECTS: THE CASE OF 2006 FIFA WORLD CUP GERMANY™ ANALYSIS OF THE REGULATORY ENVIRONMENT FOR DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADS: A CASE STUDY OF VIOXX ANGER TICKLES ME: EMOTIONAL ENERGY TRANSFER FROM ANGER TO HUMOR ANTECEDENTS AND CONSEQUENCES OF CONSUMER-BRAND IDENTIFICATION: THEORY AND EMPIRICAL TEST ANTICIPATING CONSUMPTION: THE IMPACT OF EXPECTATIONS ON DECISION-MAKING FOR HEALTHY PRODUCTS ANTI-CONSUMERS IN ACTION: COPING WITH THE CHALLENGES AND CONSEQUENCES OF ‘DRINKING SENSIBLY’ ANTI-CONSUMPTION: NOW ON SALE ARE MCNOODLES AND MCDONALD’S KINSHIP CONNECTED? EFFECTS OF LINGUISTIC INFORMATION ON CONSUMERS' CATEGORIZATION OF NEW PRODUCTS ARE SOME SALESPEOPLE FROM VENUS AND OTHERS FROM MARS? A THEORY AND TEST OF INTERPERSONAL MENTALIZING USING FMRI ARGUMENTATION IN DIRECT-TO-CONSUMER ADVERTISING OF PHARMACEUTICALS: LOGICAL PROBLEMS AND POLICY ISSUES ARRANGED TO DISTRACTION: HOW CATEGORIZING PRODUCTS WITH COMPLEMENTS VERSUS SUBSTITUTES ALTERS THE EXPERIENCE OF PRODUCT CHOICE ASSESSING CONSUMER REACTION TO NEW PRODUCT IDEAS: DOES IT MATTER WHERE YOU LIVE AND HOW OLD YOU ARE? ASYMMETRIC EFFECTS OF COUNTERACTIVE CONTROL ASYMMETRIC UPDATING OF REFERENCE PRICES ATTRACTION, REPULSION, AND ATTRIBUTE REPRESENTATION AVATAR AND EXTENDED SELF IN ONLINE GAMING AVOIDING THE DEBT TRAP: HOW ATTRIBUTIONAL RETRAINING CAN INFLUENCE CONSUMERS’ PERCEIVED CONTROL OVER AND BEHAVIOURAL INTENTIONS TOWARDS DEBT BACKGROUND GOALS IN THE FOREGROUND: THE OVERRIDING EFFECT OF NONCONSCIOUS GOALS ON CONSUMER CHOICE BALANCE AND WORD-OF-MOUTH COMMUNICATION: A SIGNED DIGRAPH ANALYSIS OF CONSUMERS’ COGNITIVE NETWORKS BE FIT AND BE STRONG: MASTERING SELF-REGULATION THROUGH REGULATORY FIT BEING HEDONIC AND BECOMING PRUDENT BETTER LIVING THROUGH CHEMISTRY: PREFERENCES FOR PHARMACOLOGICAL SELF-IMPROVEMENT BETWEEN IDEALISM AND REALISM: NEGOTIATING THE ENTREPRENEURIAL ROLE OF THE FREE AND OPEN-SOURCE MOVEMENT IN CONTEMPORARY SOCIETY BIG RACCOONS AND SMALL GIRAFFES: ANCHORING IN SEQUENTIAL JUDGMENTS BILATERAL AFFECTIVE PRIMING AND CONSUMER JUDGMENT BIPOLAR SCALES MASK LOSS AVERSION BLATANT BENEVOLENCE AND CONSPICUOUS CONSUMPTION: WHEN ROMANTIC MOTIVES ELICIT STRATEGIC COSTLY SIGNALS BODY AND APPEARANCE PERCEPTIONS OF LATINO YOUTH (22:04) BODY ESTEEM AND SHOPPING BEHAVIOR BRAND LOVE: TOWARDS AN INTEGRATIVE MODEL BRAND VISUALIZATION: EFFECTS OF 'PRODUCT SHAPE-TYPEFACE DESIGN' CONGRUENCE ON BRAND PERCEPTIONS AND PRICE EXPECTATIONS BUILDING CHARACTER: EFFECTS OF LAY THEORIES OF SELF-CONTROL ON THE SELECTION OF PRODUCTS FOR CHILDREN BUYING INTO THE GLOBAL MYTH: A CROSS-NATIONAL INVESTIGATION OF BUILDING IDENTITY THROUGH BRANDS, BYSTANDERS DON’T JUST STAND BY: THE INFLUENCE OF SOCIAL PRESENCE ON SERVICE EXPERIENCE CAN TWO WRONGS MAKE A RIGHT? ACCIDENTAL ACCURACY IN PREDICTIONS OF OTHERS’ PREFERENCES UNDER UNCERTAINTY CAN WHERE PEOPLE VOTE INFLUENCE HOW THEY VOTE? CAPITAL BUILD-UP AND TRANSFER: THE CASE OF TURCO-DANISH TRANSMIGRANTS CATEGORIZATION BY GROUPS CAUSE RELATED MARKETING: IMPROVING PEOPLE WILLINGNESS TO DONATE BY SELLING THEM A PRODUCT CHOICE WITH INFERENCE IS DIFFERENT FROM CHOICE WITHOUT INFERENCE CHOICE-MOTIVATED CHANGES IN CONSUMERS’ PREFERENCES CHOOSING APPLES VS. ORANGES: THE ROLE OF CONSTRUAL LEVELS IN NON-COMPARABLE CHOICES CO-CREATING FUN: INSIGHTS FROM YOUNG ADULTS' ENGAGEMENT WITH VIDEO GAMES COGNITIVE AGE AND FASHION CONSUMPTION COGNITIVE LOAD, NEED FOR CLOSURE, AND SOCIALLY DESIRABLE RESPONDING: COGNITIVELY CONSTRAINED VERSUS MOTIVATED RESPONSE BIASES IN CROSS-CULTURAL CONSUMER RESEARCH COMMODIFYING THE SELF: ONLINE SOCIAL NETWORKING PROFILES AS BRAND COMMUNITIES CONDITIONING IMPLICIT AND EXPLICIT BRAND ATTITUDES USING CELEBRITY AFFILIATES CONSEQUENCES OF CO-CREATION IN FANTASY-BASED CONSUMPTION COMMUNITIES: NETNOGRAPHIC ANALYSIS OF A LIVE ACTION ROLE PLAYING ORGANIZATION CONSIDER THE CONSEQUENCES: THE EFFECT OF CONSEQUENCE INFORMATION ON CONSUMER CHOICE OF SNACK FOODS CONSPICUOUS CONSUMPTION: A PRELIMINARY REPORT OF SCALE DEVELOPMENT AND VALIDATION CONSTRUCTION OF COUNTRY-SPECIFIC, YET INTERNATIONALLY COMPARABLE SHORT FORM MARKETING SCALES CONSUMER AS MONITOR: THE ROLE OF RELATIONSHIP NORM IN CONSUMERS' COMPLAINT INTENTION CONSUMER DECISIONS TO RENT VS. BUY CONSUMER EMOTIONAL INTELLIGENCE: CONCEPTUALIZATION, MEASUREMENT, AND THE PREDICTION OF CONSUMER DECISION MAKING CONSUMER FANTASY AND FANTASY CONSUMPTION CONSUMER INFERENCES ABOUT HYBRID GOODS AND SERVICES FROM PRICING AND INNOVATION CONSUMER INNOVATION IN ONLINE COMPUTER TUNING COMMUNITIES (22:00) CONSUMER PARTICIPATION AND EXPERIENTIAL MARKETING: UNDERSTANDING THE RELATIONSHIP BETWEEN CO-CREATION AND THE FANTASY LIFE CYCLE CONSUMER PERCEPTIONS OF TRADITIONAL CHINESE VERSUS WESTERN MEDICINE IN CHINA CONSUMER PROCESSING OF ADVERTISING FOR REALLY NEW PRODUCTS CONSUMERS FACED WITH TELEPHONE SELLING: METACOGNITION, RESISTANCE AND STRATEGIES CONSUMERS' REACTIONS TO ACQUISITIONS OF SOCIALLY RESPONSIBLE COMPANIES CONSUMERS’ EVALUATION AFTER A SERVICE ENCOUNTER: THE EFFECTS OF THE ACTIONS OF COMPANY UNRELATED PARTY CONSUMING $30-A-POUND CHEESE: THE ROLE OF THE RETAIL CHEESEMONGER AS CICERONE CONSUMING COMMUNITY: THE IMPACTS OF MAINSTREAM/MARGINAL SOCIAL RELATIONS ON COMMUNITY DEVELOPMENT CONSUMING EXPERIENCES SHIFT STANDARDS THROUGH ATTENTIONAL COLLAPSE CONSUMING FAMILY DINNER TIME CONSUMING THE CONSUMER-GENERATED AD CONSUMING WITH OTHERS: SOCIAL INFLUENCES ON MOMENT-TO-MOMENT AND RETROSPECTIVE EVALUATIONS OF AN EXPERIENCE CONTESTED CONSUMPTION IN EVERYDAY LIFE COPING WITH SHAME, GUILT, AND EMBARRASSMENT IN PURCHASE-RELATED CONTEXTS: AN EXPLORATORY STUDY COULD RALPH NADER’S EXIT HAVE HELPED AL GORE? THE IMPACT OF DECOY ENTRY AND EXIT ON CONSUMER CHOICE COUNTRY-OF-ORIGIN EFFECTS ON CONSUMERS’ ATTRIBUTIONS AND WORD-OF-MOUTH COMMUNICATIONS ABOUT SERVICES CRIES FROM THE GOBLIN MARKET: CONSUMER NARRATIVES IN THE MARKETPLACE CROSS CULTURAL DIFFERENCES IN DELIGHT CROSS-BORDER SHOPPING: FAMILY NARRATIVES (20:29) CULTURAL DIFFERENCES IN BRAND EXTENSION EVALUATIONS: THE MODERATING ROLE OF FUNCTIONAL AND PRESTIGE BRAND CONCEPTS CULTURAL SYNCRETISM AND RAMADAN OBSERVANCE: CONSUMER RESEARCH VISITS ISLAM CULTURE AND MENTAL REPRESENTATIONS OF POWER GOALS: CONSEQUENCES FOR INFORMATION PROCESSING CULTURE CREATORS: CO-PRODUCTION IN SECOND LIFE CULTURE MATTERS: THE IMPACT OF POWER-DISTANCE BELIEF ON CONSUMERS' IMPULSIVE BUYING TENDENCY CULTURE, SOCIAL COMPARISON AND RESPONSES TO ADVERTISING CUSTOMER EMOTION MANAGEMENT AND SYMMETRICAL EMOTIONAL EXCHANGE IN (EXTENDED) SERVICE ENCOUNTERS DECISION AMNESIA: WHY TAKING YOUR TIME LEADS TO FORGETTING DECOMPOSITION MODEL OF THE TOTAL STORE PURCHASE AND ITS APPLICATION DESIGNING EFFECTIVE HEALTH COMMUNICATIONS: A META-ANALYSIS OF EXPERIMENTAL RESULTS DEVELOPING A BETTER UNDERSTANDING OF CO-CREATION: CONSUMERS' MOTIVATIONS TO CREATE AND THE UNDERLYING PROCESSES DEVELOPING A NEW MEASURE OF MATERIALISM DEVELOPMENT OF AN INSTRUMENT FOR MEASURING CONSUMERS’ PERCEPTION OF ATMOSPHERE DIFFERENTIAL EFFECTIVENESS OF DISCOUNTS IN PRODUCT BUNDLES DIGITAL BRAND PERSONALITY: DOES THE MATCHUP HYPOTHESIS EXTEND TO ONLINE ENVIRONMENTS? DISCOUNTING PLEASURE? LAY INTUITIONS ABOUT THE VALUE OF DEFERRED HEDONIC EXPERIENCE DISNEY DREAMS IN CHINA (23:05) DO ALL-OR-NOTHING REFERENCE POINTS SUPPORT REGULAR SAVINGS? DO DIET FOODS MAKE CONSUMERS HEAVIER? THE EFFECT OF REDUCED CALORIE PACKAGES ON THE CONSUMPTION BEHAVIOR OF DIETERS AND NON-DIETERS DO SALES PROMOTIONS NECESSARILY ERODE BRAND EQUITY? MAYBE NOT DOMESTICATING TECHNOLOGY TO BUILD ARMY FAMILY IDENTITY DRIVEN BY DEVOTION - HOW CONSUMERS INTERACT WITH THEIR OBJECTS OF DEVOTION DRIVING THE EXTRA MILE: THE INTERPLAY BETWEEN PSYCHOPHYSICS AND LOSS AVERSION IN DETERMINING CONSUMER SEARCH INTENSITY DRUNK AND (DIS) ORDERLY: THE ROLE OF ALCOHOL IN SUPPORTING LIMINALITY DYNAMIC INBETWEENESS: ETHNIC CONSUMER DIALOGUE ZONES DYNAMIC INCONSISTENCIES IN GAMBLING: THE ROLE OF FEELINGS DYNAMIC PRICING ON THE INTERNET: A PRICE FRAMING APPROACH DYNAMICS OF SELF-REGULATION: HOW (UN)ACCOMPLISHED GOAL ACTIONS AFFECT MOTIVATION EFFECT OF COUNTRY-OF-TARGETING ON PRODUCT EVALUATIONS EFFECT OF DELAY ON PERCEPTIONS OF BARGAINING OUTCOMES: MODERATING ROLE OF PERSUASION KNOWLEDGE EFFECT OF GOALS SALIENCE AND GOALS CONFLICT ON TYPICALITY: THE CASE OF "HEALTH FOOD" EFFECT OF SERVICE TIME ON PERCEIVED WAIT IN QUEUE: ROLE OF FAIRNESS AND EXPECTATIONS EFFECTIVENESS OF ABSTRACT VS. CONCRETE CHALLENGE STRATEGIES IN RESPONSE TO THE COMPETITIVE THREAT OF EXTENSIONS FROM MEGA BRANDS EFFECTS OF SPATIAL LOCATION OF PRICE INFORMATION ON CONSUMERS’ PERCEPTION OF PRICES AND PRODUCTS EFFECTS OF TWO DIMENSIONS OF PSYCHOLOGICAL DISTANCE ON CONSUMER JUDGMENTS EFFECTS THAT LEAD TO CAUSES: USING AN EVENT’S OUTCOMES TO INFER ITS CAUSES EGO DEPLETION AND COGNITIVE LOAD: SAME OR DIFFERENT CONSTRUCTS? EMERGENT AFFILIATION THROUGH NON-VERBAL GOAL CONTAGION EFFECTS IN SHARED EXPERIENCES END OF LIFE DECISION MAKING: EXAMINING FACTORS THAT LEAD TO PLANNING EVALUATING HEALTH COMMUNICATION EFFECTIVENESS: TRUTH-TELLING AND THE MEASUREMENT OF ADOLESCENTS' SEXUAL ACTIVITY EVALUATION OF BRAND ALLIANCES: PRODUCT FIT AND THE MODERATING ROLE OF BRAND CONCEPT CONSISTENCY EVALUATIONS OF BILINGUAL PRODUCT DESCRIPTIONS ON BOXES EVOLVING HEALTH GUIDELINES: HOW DO CONSUMERS FARE WHILE SCIENCE MARCHES ON? EXAMINING ADVERTISING PRACTITIONERS' ETHICAL CONSIDERATIONS AND ITS IMPLICATIONS FOR CONSUMER WELFARE EXAMINING NON-MEDICAL SERVICE NEEDS OF WOMEN LIVING WITH HIV/AIDS EXAMINING THE EFFECTIVENESS OF FIRM-SPONSORED WORD-OF-MOUTH COMMUNICATIONS: THE ROLE OF DISCLOSURE AND RELATIONSHIP TIE STRENGTH EXAMINING THE EFFECTS OF NARRATORS’ ACCENTS WHEN INFORMATIONAL PROGRAMMING HAS VERBAL AND VISUAL CUES EXAMINING THE NEGATIVE IMPACT OF CORPORATE SPONSORSHIP ON PROSPECTIVE DONORS' WILLINGNESS TO SUPPORT NONPROFIT ORGANIZATIONS EXPERIENTIAL AND MATERIAL CONSUMPTION: A CULTURAL PERSPECTIVE ON MATERIALISM EXPERTS, NOVICES, AND NON-CONSUMPTION AMONG APPALACHIAN TRAIL THRU-HIKERS EXPLORATORY BEHAVIOR: A PORTUGUESE AND BRITISH STUDY EXPLORING BOUNDARY CONDITIONS FOR ANCHORING BY CONTRASTING TRADITIONAL APPROACHES AND DUAL PROCESS MODELS EXPLORING CONSUMER FANATICISM: EXTRAORDINARY DEVOTION IN THE CONSUMPTION CONTEXT EXPLORING NEEDS, DESIRES, AND HOPES: A STUDY OF IMPOVERISHED MIGRATED CONSUMERS EXPLORING THE EFFECT OF A TRADE-IN ON CONSUMERS' WILLINGNESS TO PAY FOR A NEW PRODUCT EXPLORING THE ROLE OF SHOPPING EFFICACY ON CUSTOMER SATISFACTION AND BEHAVIORAL INTENTIONS FACTORS INFLUENCING CONSUMERS’ EVALUATION AND ADOPTION INTENTION OF REALLY-NEW PRODUCTS OR SERVICES: PRIOR KNOWLEDGE, INNOVATIVENESS AND TIMING OF PRODUCT EVALUATION FAIRNESS IN CONSUMER MARKETS: PRICE EXPECTATION, COST SALIENCY, AND COMPETITION FANTASIZING ABOUT WINNING: MOTIVATIONAL AND CONGNITIVE DETERMINANTS OF NARRATIVE TRANSPORTATION FASHION AND THE COLLEGE TRANSITION: LIMINALITY, PLAY, AND THE STRUCTURING POWER OF THE HABITUS FEAR AND LOVING IN LAS VEGAS: WHEN FUNDAMENTAL MOTIVES LEAD BASIC PERSUASION HEURISTICS TO BACKFIRE FEAST OR FAMINE: HOW EXPECTATIONS POLARIZE JUDGMENTS OF AMBIGUOUS ALTERNATIVE SET SIZES FLATTERY AND PERSUASION: A DUAL ATTITUDES PERSPECTIVE FOLLOWING THROUGH ON DECISIONS: THE COSTS AND BENEFITS OF IMPLEMENTAL MINDSETS FOOD SHOPPING IN URBAN CHINA IN 1996 AND 2006: HOMOGENIZATION AND STRATIFICATION FOR BETTER OR FOR WORSE: THE INTERSECTION OF CULTURES IN BI-NATIONAL HOMES FOR THOSE ABOUT TO ROCK: A NEW UNDERSTANDING OF ADOLESCENT MUSIC CONSUMPTION FORGIVING BY NOT FORGETTING: THE EFFECT OF COMPENSATIONS FOLLOWING BRAND TRANSGRESSIONS FORMATION OF CONSIDERATION SET AND CONSUMER DECISION-MAKING PROCESS UNDER BRAND EXTENSION SIGNAL FRIEND AND FOE? THE PARADOXICAL DYNAMICS OF INTERGROUP CONFLICT IN A CONSUMPTION ASSOCIATION FROM FEELINGS TO JUDGMENTS: CONSTRUCTING HEURISTICS ON THE SPOT FROM IDEAL TO REAL: HOW TAKING AN IDEALIZED PERSPECTIVE CAN UNDO OPTIMISM FROM LUXURY TO POPULENCE: INCONSPICUOUS CONSUMPTION AS DESCRIBED BY FEMALE CONSUMERS GENDER-RELATED REACTIONS TO INAPPROPRIATE SEX APPEALS IN ADVERTISING GETTING BEGETS WANTING: A NEW THEORY ABOUT LONG-TERM CHANGES IN STRENGTH OF MOTIVATION GUILTLESS GLUTTONY: THE ASYMMETRIC EFFECT OF SIZE LABELS ON SIZE PERCEPTIONS AND CONSUMPTION HABIT AND CONSUMER BEHAVIOR: IMPLICATIONS FOR INTERVENTIONS AND BEHAVIOR CHANGE HAPPINESS FOR SALE: DO EXPERIENTIAL OR MATERIAL PURCHASES LEAD TO MORE CONSUMER HAPPINESS? HARBORING HOPE AND ACCEPTING ANXIETY: THE ROLE OF UNCERTAIN EMOTIONS IN JUDGMENTS OF HEALTH RISK HARD-CORE MEMBERS’ OF CONSUMPTION-ORIENTED SUBCULTURES ENACTMENT OF IDENTITY: THE SACRED CONSUMPTION OF TWO SUBCULTURES HE SAID, SHE SAID: MANAGING DISSENT IN CO-PRODUCTION HEAD, HAND, HEART: A VIDEOGRAPHIC EXPLORATION OF FUNCTIONAL AND EMOTIONAL ASPECTS OF BRAND RELATIONSHIPS HEALTH COMMUNICATION EFFECTIVENESS: USING UNDERLYING PROCESSES TO UNDERSTAND THE RELATIONSHIP BETWEEN HEALTH RISK ATTITUDES AND BEHAVIORAL INTENTIONS TO FOLLOW THE RECOMMENDATIONS HEARD BUT NOT SEEN: A TEENAGE CENTRIC APPROACH TO MUSIC CONSUMPTION RESEARCH HOARDING BEHAVIOR & ATTACHMENT TO MATERIAL POSSESSIONS (20:00) HOW ARGUMENT STRUCTURE BIASES ACCEPTANCE OF ADVERTISING CLAIMS: EXPLAINING DEVIATIONS FROM LOGICAL REASONING IN TERMS OF SUBJECTIVE PROBABILITIES HOW BRANDS ENCHANT: INSIGHTS FROM OBSERVING COMMUNITY DRIVEN BRAND CREATION HOW EMBARRASSING: AN EXAMINATION OF THE SOURCES OF CONSUMER EMBARRASSMENT AND THE ROLE OF SELF-AWARENESS HOW MEDIA AND ADVERTISING JOINTLY AFFECT AD EFFECTIVENESS HOW PERSONAL ARE CONSUMER BRAND EVALUATIONS? DISENTANGLING THE ROLE OF PERSONAL AND EXTRAPERSONAL ASSOCIATIONS IN CONSUMER JUDGMENTS HOW SELF-VIEW AND TYPE OF PROCESSING AFFECT CONTEXT EFFECTS PRODUCED BY VIEWING PRODUCTS ON VARIOUS DISPLAY TABLE SURFACES HOW THIRD-PARTY ORGANIZATION (TPO) ENDORSEMENT ADVERTISING WORKS: DO CONSUMERS PERCEIVE TPO ENDORSEMENT AS SIGNALS OF QUALITY? I KNOW A "GUY": THE CONSEQUENCES OF USING SOCIAL CAPITAL TO FACILITATE CONSUMPTION EXPERIENCES I’M FAIR, THEREFORE I DECEIVE IDEALIZED FAMILY TIME: COLLECTIVE IDENTITY INTERPLAY IN VACATIONS IF I WANT YOU TO LIKE ME, SHOULD I BE LIKE YOU OR UNLIKE YOU? THE EFFECT OF PRIOR POSITIVE INTERACTION WITH A GROUP ON CONFORMITY AND DISTINCTIVENESS IN CONSUMER DECISION-MAKING IF I’M NOT HOT, ARE YOU HOT OR NOT? ATTRACTIVENESS ADAPTATION AND DATING PREFERENCES IF ONLY I SWITCHED INSTEAD: EXPLORING THE CONSEQUENCE OF REGRET & CONSUMER BRAND SWITCHING BEHAVIORS IMPACT OF VALUE ASPIRATIONS, AGE, AND GENDER ON TELEVISION VIEWING CONNECTEDNESS AMONG PRETEENS AND TEENS INFERENCES OF INTERPERSONAL PREFERENCE SIMILARITY BASED ON UNRELATED PRODUCT CATEGORIES INFORMATION SORT AND CONSUMERS’ EVALUATION OF PRICES INNOVATION CREATION IN ONLINE CONSUMER COMMUNIITIES--HOW COMPUTER TUNERS JOINTLY DEVELOP NEW PRODUCTS INSTRUCTION WITH DELIGHT: RHETORICAL DRAMAS AND GOOD HEALTH MESSAGES INTERGENERATIONAL INFLUENCE IN CONSUMER DEAL PRONENESS INTERNATIONAL FESTIVALS: REVERSE ACCULTURATION OR THE PEDDLING OF ETHNICITY INVESTIGATING THE MOTIVATIONAL PROCESSES UNDERLYING BICULTURAL CONSUMER RESPONSE TO CULTURAL PRODUCT CUES IS FAILURE A BLESSING OR A CURSE? BEHAVIORAL GOAL VIOLATION, COGNITIVE DISSONANCE AND CONSUMER WELFARE IS HIGH-CALORIC FOOD CONSUMPTION AN ADDICTIVE BEHAVIOR IN OUR MODERN WORLD OF PLENTY? A TEST OF THE RELATIONSHIP BETWEEN PERFORMANCE IN A NEUROPSYCHOLOGICAL POSITIVE-EMOTION SHIFTING TASK AND EVERYDAY SNACKING BEHAVIOR IN NON-OBESE ADULT WOMEN IS THE INTERNET A NEW ELDORADO FOR COUNTERFEITS? IT IS NOT WHETHER YOU WIN OR LOSE, BUT HOW YOU PLAY THE GAME: THE ROLE OF MEMORY IN HOW CONSUMERS FEEL AFTER LYING IT TASTES BETTER CONSCIOUS: THE ROLE OF ATTENTION IN HEDONIC CONSUMPTION EXPERIENCE IT’S TIME TO VOTE: FIT BETWEEN CONSTRUAL LEVEL AND TEMPORAL DISTANCE ON POLITICAL PERSUASION JUST SAY NO: CAN FIRMS ENHANCE CUSTOMER HAPPINESS BY DENYING THEIR REQUESTS? JUSTIFYING THE HIGH PRICE OF MEDICATION: HOW RELATIONAL FRAMING REDUCES CONSUMER DISTRESS KEEPING IT IN THE FAMILY: HOW TEENAGERS USE MUSIC TO BOND, BUILD BRIDGES AND SEEK AUTONOMY LANGUAGE DOMAIN EFFECTS ON BILINGUAL ADVERTISING LEAPFROGGING OVER THE JONESES: CAN WEALTH REDISTRIBUTION REDUCE CONSPICUOUS CONSUMPTION BY RELATIVELY WORSE-OFF CONSUMERS? LEFT-RIGHT, LEFT-RIGHT: THE EFFECTS OF DIGIT-DIRECTION ON EYE MOVEMENT BIAS AND PRICE ENCODING STRATEGY LET IT ROCK: THE EFFECTS OF BRAND NAME PLACEMENT IN SONGS ON ATTITUDES TOWARD THE ARTIST AND THE BRAND LIVING A THEME (20:25) LOW-BALLING ON GOALS TO REGULATE FUTURE AFFECT: A FUNCTIONAL STRATEGY? LUXURY VALUE PYRAMID: WHAT ARE THE DIMENSIONS OF LUXURY (25:30) LUXURY VERSUS HUMOR: CONTRASTING THE USE OF ART IN ADVERTISING MAINTAINING THE MYTH OF THE MONARCHY: HOW PRODUCERS SHAPE CONSUMERS’ EXPERIENCES OF THE BRITISH ROYAL FAMILY MAKING CHOICES DEPLETES THE SELF'S RESOURCES AND IMPAIRS SUBSEQUENT SELF-REGULATION MAKING PROBABILITY JUDGMENTS OF FUTURE PRODUCT FAILURES: PACKING VERSUS UNPACKING THE PROBLEM MANAGING MIXED EMOTIONS: THE ROLE OF BICULTURALISM MANAGING THE CREATIVE CONSUMER CONUNDRUM MARKET AND PUBLIC SPHERE: UNPACKING POLITICAL CONSUMERISM MATERIAL, EXPERIENCE, AND MATERIALITY MEASUREMENT INVARIANCE ASSESSMENT IN CROSS-NATIONAL MARKETING RESEARCH: A STATUS QUO ANALYSIS OF ITS APPLICATION MEMORY POINTERS: STRATEGIC MEMORY PROTECTION THROUGH ACQUISITION OF RECALL CUES MEN IN NO-MAN’S LAND: PROVING MANHOOD THROUGH COMPENSATORY CONSUMPTION MENTAL CONSTRUALS AND THE USE OF COUNTERACTIVE SELF-CONTROL STRATEGIES MERCHANTS OF HOPE: ENHANCING HOPE THROUGH BRAND COMMUNITY METACOGNITION AND EMOTION: THE DYNAMICS OF EMOTIONS AND CONFIDENCE METACOGNITIVE AND NONMETACOGNITIVE INFLUENCE OF AFFECT IN JUDGMENT MIDWAY BETWEEN THE TWO? THE CASE FOR MIXED EMOTIONS MISPREDICTING ADAPTATION AND THE CONSEQUENCES OF UNWANTED DISRUPTIONS: WHEN ADVERTISEMENTS IMPROVE TELEVISION MIXED ALCOHOL MESSAGES IN TELEVISION SERIES: PRODUCT PLACEMENT MEETS EDUTAINMENT MIXED INDULGENCES: WHEN REMOVING SIN MAY BACKFIRE MONEY CHANGES THE SELF MONEY, PRODUCT, AND INDIVIDUAL: THE INFLUENCE OF AFFECTIVE INTERACTIONS ON PURCHASE INTENTIONS MOOD INFLUENCE ON THE VALUATION OF MULTIPLE GAINS AND LOSSES MORE THAN MEETS THE EYE:THE INFLUENCE OF IMPLICIT VERSUS EXPLICIT SELF-ESTEEM ON MATERIALISM MOTIVATED TASTE CHANGE FOR DIET COKE MOTIVATING THE PHARMACIST-CLIENT RELATIONSHIP: AN INTEGRATION OF STAGES OF CHANGE TO RELATIONSHIP DEVELOPMENT MUCH ADO ABOUT NOTHING: AVOIDING PRODUCTS BECAUSE OF THE NEGATIVE IMPRESSIONS THEY NEVER CREATE MUSICAL EFFECTS: GLOCAL IDENTITIES AND CONSUMER ACTIVISM MYSIMON SEZ: REDUCING NEGATIVE CONSEQUENCES OF MISSED SALES VIA ONLINE SHOPPING AGENTS NARRATIVE TRANSPORTATION IN CONCEPT TESTS FOR REALLY NEW PRODUCTS: ARE ALL PROTAGONISTS EQUALLY CONVINCING? NATURE AND FUNCTION OF SCRIPTS IN THE EVALUATION OF SERVICE EXPERIENCES NEED FOR CLOSURE AND MEDIA USE AND PREFERENCE OF YOUNG ADULTS NEGATIVE EMOTIONS AS MOTIVATORS OF CONSUMPTION NEURAL ENCODING OF WTP COMPUTATION DURING SIMPLE PURCHASING DECISIONS NEURAL PREDICTORS OF PURCHASES NICE GUYS FINISH FIRST: AN EXAMINATION CUSTOMER-FIRST STRATEGIES ON CONSUMER ATTITUDES AND LOYALTY NO PAIN NO GAIN: THE USE OF NEGATIVE CUES AS INDICATORS OF HEALTH BENEFITS NOT ME OR NOT THEM?: THE ROLE OF CULTURE IN DISCREPANT EFFECTS OF HEALTH COMMUNICATION ON SELF AND OTHERS NOTICING CHANGE IN OUR WORLD: THE ROLE OF EMOTIONS IN STIMULUS DISCRIMINATION NUKI EMOTION MEASUREMENT INSTRUMENT: DEVELOPMENT OF A NON-VERBAL SELF-REPORT EMOTIONS MEASUREMENT INSTRUMENT FOR CHILDREN ON SOUTHBOUND EASE AND NORTHBOUND FEES: LITERAL CONSEQUENCES OF THE METAPHORIC LINK BETWEEN VERTICAL POSITION AND CARDINAL DIRECTION ON THE COMPATIBILITY OF ORIENTATION, TASK AND PREFERENCE:THE ROLE OF BRAND INFORMATION ON THE DISCONTINUITY OF DEMAND CURVES AROUND ZERO: CHARGING MORE AND SELLING MORE ON THE ROLE OF MATERIALISM IN THE RELATIONSHIP BETWEEN DEATH ANXIETY AND QUALITY OF LIFE OPENING THE BLACK BOX OF BUZZING BLOGGERS: UNDERSTANDING HOW CONSUMERS DEAL WITH THE TENSION BETWEEN AUTHENTICITY AND COMMERCIALISM IN SEEDED WORD OF MOUTH CAMPAIGNS PARENTING, PEER INFLUENCE, AND ROLE MODEL ON COMPULSIVE BUYING TENDENCIES OF EARLY ADOLESCENT CONSUMERS PARTICIPANTS: PARTICIPANTS: PARTICIPANTS: PARTICIPANTS: PARTICIPANTS: PARTICIPANTS: PEACOCKS, PORSCHES AND THORSTEIN VEBLEN: ROMANTIC MOTIVATIONS FOR CONSPICUOUS CONSUMPTION PEEPS, BEEMERS AND SCOOBY-DOOS: EXPLORING COMMUNITY VALUE AMONGST SCOTTISH CAR CRUISERS PERCEIVED CHOICE FREEDOM AND CONSUMERS’ RECEPTIVENESS TO PERSUASIVE INFORMATION PERHAPS IT WOULD BE BETTER IF MATERIALISTIC BIRDS OF A FEATHER DID NOT SHOP TOGETHER: MATERIALISM, ACCOUNTABILITY, AND LUXURY BRAND ATTITUDES & CONSUMPTION EMOTIONS PERMISSION TO BE PREJUDICED: LEGITIMACY CREDITS IN THE EVALUATION OF ADVERTISEMENTS WITH BLACK AND WHITE MODELS PERSPECTIVES ON CONSUMER DECISION ORDER AND THEIR IMPACT ON PURCHASE BEHAVIOR PERSUASION PLEASURE AND SELLING STRESS: THE ROLE OF NON-VERBAL COMMUNICATION IN CONSUMER INFLUENCE SETTINGS PICK ME, PICK ME! AN EXTENSION OF THEORY REGARDING HUMAN BRANDING THROUGH INVESTIGATION OF EDITORIAL FASHION MODELS PLACE ATTACHMENT: THE SOCIAL DIMENSIONS OF THE RETAIL ENVIRONMENT AND THE NEED FOR FURTHER EXPLORATION PLANNING TO MAKE UNPLANNED PURCHASES? THE ROLE OF DISCRETIONARY BUDGETS IN IN-STORE DECISION MAKING POLITICALLY MOTIVATED BRAND REJECTION POSITIVE CONSUMER CONTAMINATION: RESPONSES TO ATTRACTIVE OTHERS IN A RETAIL CONTEXT POWER AND DONATION: DOES PERCEIVED POWER DECREASE OR INCREASE CHARITABLE CONTRIBUTION? PRICE IMAGE FORMATION AND POINT-OF-PURCHASE CONSUMER DECISION MAKING PROBABILISTIC DISCOUNTS: WHEN RETAILING AND LAS VEGAS MEET PROCEDURAL PRIMING AND CONSUMER JUDGMENTS: EFFECTS ON THE IMPACT OF POSITIVELY AND NEGATIVELY VALENCED INFORMATION PROCESSING GRAPHICAL INFORMATION: PERCEPTUAL ILLUSIONS OF RISK AND RETURN PRODUCT FAILURE AND WARRANTY PURCHASE: THEIR EFFECTS ON TARGET-SPECIFIC EMOTIONS AND ATTITUDE TOWARD THE BRAND PRODUCTIVITY MINDSET AND THE CONSUMPTION OF COLLECTABLE EXPERIENCES PROFILING THE BRAND PERSONALITY OF SPECIFIC BRANDS PROMOTION MATCHING: THE ROLE OF PROMOTION TYPE AND SELF-CONSTRUAL ON PURCHASE INTENTIONS PROTECTING THE PORTALS OF HOME PROTECTION OF PRIOR LEARNING IN COMPLEX CONSUMER LEARNING ENVIRONMENTS PROXIMITY TO OR PROGRESS TOWARD RECEIVING A TELEPHONE SERVICE? AN EXPERIMENTAL INVESTIGATION OF CUSTOMER REACTIONS TO FEATURES OF TELEPHONE AUDITORY MESSAGES PURCHASING PLAN AND IN-STORE PROMOTIONS: THE MODERATING ROLE OF STORE FAMILIARITY RECONCILING CONSISTENCY AND CONTRAST IN SEQUENTIAL CHOICES RECONNECTION THROUGH CONSUMPTION: SOCIALLY EXCLUDED PEOPLE ADAPT CONSUMPTION PATTERNS TO SERVE AFFILIATION NEEDS RECONSTRUCTING HISTORY: HOW CONSTRUAL OF PAST EVENTS INFLUENCES JUDGMENTS OF RECENCY AND CULPABILITY REGULATORY FOCUS AND REGULATORY FIT IN CONSUMER SEARCH AND CONSIDERATION OF ALTERNATIVES REGULATORY FOCUS AS A MODERATOR OF PERSUASION IN MESSAGE FRAMING: A TEST OF THREE ACCOUNTS RELATIONSHIP GLUE: CUSTOMERS AND MARKETERS CO-CREATING A PURCHASE EXPERIENCE RELATIONSHIPS WITH A BYTE? ATTRACTION, INTERACTION AND INTENTION FOR AVATAR USE ON A RETAIL WEBSITE RELEASING BOOKS INTO THE WILD. COMMUNAL GIFT GIVING AT BOOKCROSSING.COM REMEMBERING WHAT WAS NEW: THE ROLE OF NOVELTY AND STIMULATION IN RETROSPECTIVE EVALUATION OF EXPERIENCES REMEMBERING WORDS AND BRANDS AFTER A PERCEPTION OF DISCREPANCY RESPONDING TO ETHICAL AND COMPETENCE FAILURES REWARD OR PUNISH: WILLINGNESS TO PAY FOR ETHICALLY-PRODUCED GOODS ROLE OF INCONGRUITY AND ‘AHA’ EFFECT IN POSITIVE AFFECT EXPERIENCED FROM VISUAL METAPHORS SATISFIED CUSTOMERS' LOVE TOWARD RETAILERS: A CROSS-PRODUCT EXPLORATION SEEING THE FOREST WHEN ENTRY IS UNLIKELY: PROBABILITY AS A PSYCHOLOGICAL DISTANCE SELF AND SOCIAL SIGNALING EXPLANATIONS FOR CONSUMPTION OF CSR-ASSOCIATED PRODUCTS SELF -MEDICATION VERSUS PURE PLEASURE SEEKING COMPULSIVE CONSUMPTION SELF-CONSTRUAL AND TEMPORAL DISTANCE SELF-DETERMINATION AND THE RELINQUISHMENT OF DECISION CONTROL: WHY ARE CONSUMERS RELUCTANT TO DELEGATE THEIR DECISIONS TO SURROGATES? SELF-REGULATION OVER LONG PERIODS OF TIME: PRACTICING A CONTROLLED ACTIVITY REDUCES DEPLETION OF SELF-REGULATORY RESOURCES SEXUAL BEHAVIOR AS PREDICTED BY A SOCIAL EXCHANGE MODEL: THREE TESTS OF SEXUAL ECONOMICS SHARE THE BRAND: COMMUNALLY-EMBEDDED CONSUMER GENERATED CONTENT SHOULD I STAY OR SHOULD I GO? MOOD CONGRUITY, SELF-MONITORING AND RETAIL CONTEXT PREFERENCE SHOULD MARKETERS USE PRICE PARTITIONING OR TOTAL PRICES? SHOULD YOU TRUST YOUR FEELINGS IN ULTIMATUM GAMES? SITUATION-BASED SHIFTS IN CONSUMER BENEFIT SALIENCE: THE JOINT ROLE OF AFFECT AND COGNITION SKIN LIGHTENING AND BEAUTY IN FOUR ASIAN CULTURES SMELLING YOUR WAY TO SATIETY: IMPACT OF ODOR SATIATION ON SUBSEQUENT CONSUMPTION RELATED BEHAVIORS SNEAKY SMALL SINS FLYING UNDER THE RADAR: PACKAGE SIZES AND CONSUMPTION SELF-REGULATION SOCIAL IDENTITY THREAT AND CONSUMER PREFERENCES: THE ROLE OF SELF-PROTECTION SOURCES OF BRAND PERSONALITY: A SURVEY OF TEN BRANDS Stats Methods for Behavioral Researchers STAY-AT-HOME DAD UNITE: COPING WITH STIGMA AND ISOLATION (18:38) STAY-AT-HOME DADS UNITE: COPING WITH STIGMA AND ISOLATION (18:38) STOCK PRICE LEVEL AND PRICE RESPONSE STRATEGIC MOTIVATION MAINTENANCE: THE CASE OF GUILT-SEEKING STUCK IN THE MIDDLE: THE EFFECT OF NUMBER OF ALTERNATIVES ON ADAPTATION TO OUTCOMES SUBJECTIVE TIME PERCEPTION AND TEMPORAL DISCOUNTING SUNK COST EFFECTS IN CONSUMER DECISIONS: ROLE OF ANTICIPATED REGRET Taking Control: An Integrated Model of Dispositional Self-Control and Measure TALK, TALK, TALK: CONSUMER MOTIVES FOR WORD-OF-MOUTH REFERRAL TEMPORAL RESPONSE TO OPPORTUNITIES: A LOOK AT THE LAST NAME EFFECT THE “DARK SIDE” OF BRAND ALLIANCES: HOW THE EXIT OF ALLIANCE MEMBERS AFFECTS CONSUMER PERCEPTIONS THE “SHAKEN SELF”: PRODUCT CHOICES AS A MEANS OF RESTORING SELF-VIEW CONFIDENCE THE “STICKY CHOICE” BIAS IN SEQUENTIAL DECISION-MAKING THE ACTIVATION-STRIVING MODEL: WHEN WILL THE SAME PRIME LEAD TO GOAL ACTIVATION AND WHEN WILL IT LEAD TO TRAIT ACTIVATION? THE AFFECTIVE-COGNITIVE MODEL OF STIMULUS-BASED AFFECT: INDIVIDUAL DIFFERENCES IN RESPONSE TO THE VIVIDNESS OF PRODUCT DESCRIPTIONS THE ANTECEDENTS OF IMAGE TRANSFER --- AN EMPIRICAL STUDY OF EVENT SPONSORSHIP THE ANTECEDENTS OF THE CONSUMER COMPLAINING BEHAVIOR (CCB) THE BOLD – TIMID DIVIDE IN CONSUMER CHOICE THE BRANDING OF NEXT-GENERATION PRODUCTS THE CHOOSER’S CURSE: HOW UNDERESTIMATING THE COSTS OF CHOOSING LEADS TO UNDESIRABLE OUTCOMES THE CONSUMER PERCEIVED VALUE SCALE: REPLICATION AND DEVELOPMENT OF A SHORT SCALE THE CROSS-CULTURAL EFFECT OF TRUST ON SUBJECTIVE WELL-BEING THE DARK SIDE OF HOPE: IT’S HARDER TO ADAPT WHEN THE ADVERSITY IS TEMPORARY THE DEPLETED CHAMELEON: BEHAVIORAL CONTAGION AND SELF-REGULATION THE DIFFERENT ROLES OF PRODUCT ORIGINALITY AND USEFULNESS IN GENERATING WORD OF MOUTH THE DYNAMIC NATURE OF CUSTOMERS’ CRITERIA FOR ASSESSING CUSTOMER VALUE: A LONGITUDINAL INVESTIGATION THE EFFECT OF BRAND PERSONALITY ON EVALUATIONS OF UTILITARIAN PRODUCT BENEFITS THE EFFECT OF COMMUNICATION NORMS ON INTERPRETATIONS OF MEANINGLESS INFORMATION THE EFFECT OF EXPOSURE TO NARROW VERSUS BROAD CATEGORIZATIONS ON SUBSEQUENT DECISION MAKING THE EFFECT OF FORM-FUNCTION SEMANTIC UNITY ON EVALUATIONS OF PRODUCTS AND BRANDS THE EFFECT OF INCENTIVE FRAMING ON WORKING HARDER: DOING MORE THAN WE PREDICT THE EFFECT OF MOOD AND LAY THEORIES OF EMOTION ON SELF REGULATION THE EFFECT OF PRIMED REFERENCE POINTS ON THE SHAPE OF ATTRIBUTE-VALUE FUNCTIONS, ATTRIBUTE IMPORTANCE, AND CHOICE THE EFFECT OF PROMOTION FRAMING ON THE EVALUATION OF PRICE BUNDLING THE EFFECT OF REGULATORY FOCUS ON SATISFACTION THE EFFECT OF REGULATORY FOCUS ON THE ANCHORING BIAS THE EFFECT OF SELF-CONSTRUAL ON IMPULSIVE CONSUMPTION THE EFFECT OF SURPLUS AVOIDANCE ON COMPLETING A GOAL IN LOYALTY PROGRAM THE EFFECT OF WEATHER ON CONSUMER SPENDING THE EFFECTS OF CENTRALITY AND DISTINCTIVENESS ON THE USAGE OF CO-PROMOTIONS THE EFFECTS OF CONTEXTUAL PRICES ON CONSUMERS’ BRAND EVALUATION: A TEST OF ALTERNATIVE REFERENCE PRICE MODELS THE EFFECTS OF OUTCOME VERSUS PROCESS-ORIENTED THINKING ON DECISION DIFFICULTY THE EFFECTS OF PRODUCT QUALITY AND THE PERCEIVED STRUCTURAL RELATION BETWEEN FUNCTIONS ON THE VALUE INFERENCE OF CONVERGENCE PRODUCTS THE EFFECTS OF SERVICE QUALITY DIMENSIONS ON CUSTOMER SATISFACTION ACROSS DIFFERENT SERVICE TYPES: ALTERNATIVE DIFFERENTIATION AS A MODERATOR THE EFFECTS OF THIN AND HEAVY MEDIA IMAGES ON OVERWEIGHT AND UNDERWEIGHT CONSUMERS THE EFFECTS OF TRUST DIMENSIONS ON RELATIONSHIP COMMITMENT: THE RELATIVE EFFICACY AND EFFECT SYMMETRY THE ENDOWMENT EFFECT AND ITS REVERSAL: EXAMINING POSSESSION LOSS AVERSION AND FOCUS OF ATTENTION THE ENTROPY OF SYMBOLIC CONSUMPTION: DEMAND SIDE MARKET FAILURE AND THE COUNTERPROPOSALS THE EVERYDAY PRACTICES SURROUNDING YOUNG PEOPLES’ FOOD CONSUMPTION THE EVOLUTION OF NEW PRODUCT RUMORS IN ONLINE CUSTOMER COMMUNITIES: SOCIAL IDENTITY OR SOCIAL IMPACT? THE FACE OF NEED: REACTIONS TO VICTIMS’ EMOTION EXPRESSIONS THE GLOBAL BRAND’S MEANING MELANGE: SEEKING HOME ABROAD THROUGH GLOBAL BRANDS THE GLOBAL MYTH OF “ME”: SELF-ACTUALIZATION AND IDENTITY PRACTICES IN THE CONTEMPORARY GLOBAL CONSUMPTIONSCAPE, THE GOOD, THE BAD, AND THE RED: DOES “GIVING” THROUGH BUYING REPLACE DIRECT GIVING? THE HUNGRY GHOST DINNER AND AUCTION: REAL-WORLD AUCTION, OTHER-WORLD MEANINGS THE IMPACT OF BRAND RELATEDNESS ON NEGATIVE SPILLOVER EFFECTS IN BRAND PORTFOLIOS THE IMPACT OF GOAL FRAMING ON THE CHOOSE–REJECT DISCREPANCY THE IMPACT OF LANGUAGE CODE-SWITCHING ON AD CLAIM RECALL THE IMPACT OF NARRATIVE IMMERSION AND PERCEIVED SELF-CHARACTER SIMILARITY ON EVALUATIONS OF PRODUCT PLACEMENTS THE IMPACT OF ONLINE INFORMATION ON THE PURCHASE OF CERTIFIED USED CARS THE IMPACT OF PRICE SEQUENCES ON PREFERENCE AND CHOICE THE IMPACT OF REGULATORY FOCUS ON THE EFFECT OF TWO-SIDED ADVERTISING THE IMPACT OF THE SIZE OF SELF-GENERATED CONSIDERATION SET ON POST-CHOICE REGRET THE INCREMENTAL UTILITY OF ADDING NEW FUNCTIONALITIES TO PRODUCTS: THE ROLE OF GOAL CONGRUENCE AND PERCEIVED BRAND QUALITY THE INFLUENCE OF ART INFUSION ON THE PERCEPTION AND EVALUATION OF CONSUMER PRODUCTS THE INFLUENCE OF CULTURE ON RESPONSES TO THE GLOBE DIMENSION OF PERFORMANCE ORIENTATION IN ADVERTISING MESSAGES – RESULTS FROM THE U.S., GERMANY, FRANCE, SPAIN, AND THAILAND THE INFLUENCE OF IN-STORE EXPERIENTIAL EVENTS ON SHOPPING VALUE PERCEPTIONS AND SHOPPING BEHAVIOR THE INFLUENCE OF THE ONLINE DECISION ENVIRONMENT CHARACTERISTICS ON CONSUMER SELECTIVE INFORMATION PROCESSING AND CHOICE THE INTERPLAY BETWEEN CATEGORY FACTORS, CUSTOMER CHARACTERISTICS, AND CUSTOMER ACTIVITIES IN POINT-OF-PURCHASE DECISION MAKING THE LEARNING (AND NOT) OF EFFORT AND ACCURACY TRADEOFFS THE LIFESTYLE CONSUMER CONFIDENCE INDEX: DETECTING THE UNDERCURRENTS AND DYNAMICS OF CONSUMER CONFIDENCE THE LONG VIEW: USING ORAL HISTORY METHODS IN CROSS-GENERATIONAL RESEARCH THE MEDIATING ROLE OF CONSUMER CONFORMITY IN E-COMPULSIVE BUYING THE MENTAL ACCOUNTING OF GIFT CARD VERSUS CASH GIFT FUNDS THE MODERATE EFFECT OF CONSUMER’S BRAND AWARENESS ON ATTITUDE CHANGE OF WELL-KNOWN BRAND THE MORPHING SELF: CHANGING SELF-CONCEPT AS A RESPONSE TO THREATS THE MULTIPLE SOURCE EFFECT OF ONLINE CONSUMER REVIEWS ON BRAND EVALUATIONS: TEST OF THE RISK DIVERSIFICATION HYPOTHESIS THE NATURE OF MATERIALISM THE NEURAL BASIS OF LOSS AVERSION IN DECISION-MAKING UNDER RISK THE OPRAH EFFECT: CONSUMERS’ RESPONSES TO LUCKY VS. UNLUCKY LEADERS WHEN JUDGING CORPORATE CRIME THE PERCEIVED VALUE OF TIME IN A TRANSACTION THE PERSISTENCE OF FICTIONAL CHARACTER IMAGES BEYOND THE PROGRAM AND THEIR USE IN CELEBRITY ENDORSEMENT: EXPERIMENTAL RESULTS FROM A MEDIA CONTEXT PERSPECTIVE THE PRUDENT SHOPPER: SELF-CONTROL IN SHOPPING THE PSYCHOLOGY OF TRADE-INS IN POINT-OF-PURCHASE DECISIONS: CONSUMER PRICE PERCEPTIONS WHEN PLAYING THE DUAL ROLE OF A BUYER AND A SELLER THE PUSH TECHNIQUE: SOCIAL INFLUENCE AND PREDECISIONAL BIAS AMONG FLUID CHOICE SETS THE RELATIONSHIP BETWEEN ONLINE BRAND COMMUNITY PARTICIPATION AND CONSCIOUSNESS OF KIND, MORAL RESPONSIBILITY, AND SHARED RITUALS AND TRADITIONS THE RELATIONSHIPS BETWEEN DISSATISFACTION, COMPLAINTS AND SUBSEQUENT BEHAVIOR IN ELECTRONIC MARKETPLACE THE RESPONSIBILITY OF RESPECT IN THE MARKETPLACE: OPENING DOORS FOR COMMUNITY (19:04) THE ROBIN HOODS OF THE INFORMATION AGE: THE DIFFERENTIAL EFFECTS OF FINANCIAL AND TIME EXPENDITURES ON SHARING THE ROLE OF ABSTRACT AND CONCRETE MINDSETS ON THE PURCHASE OF ADJACENT PRODUCTS THE ROLE OF COMMITMENT ON THE CUSTOMER BENEFITS – LOYALTY RELATIONSHIP IN THE SERVICE INDUSTRY THE ROLE OF CONGRUENCE THEORY IN CONSUMER RESPONSE TO BUSINESS-TO-CONSUMER GIFT GIVING THE ROLE OF CONSUMPTION IN CULTURAL CO-EXISTENCE STRATEGIES THE ROLE OF CREATIVE COGNITION ON CONSUMER FEATURE RELIANCE THE ROLE OF GROUP-CATEGORIZATIONS WITHIN CHARITABLE CAMPAIGNS: THE MODERATING EFFECTS OF EXPECTED PARTICIPATION AND GROUP NEED ON CONSUMERS’ WILLINGNESS TO PARTICIPATE THE ROLE OF INFERENCES OF IMPACT ON PERCEPTIONS OF PRICE (UN)FAIRNESS THE ROLE OF MORTALITY SALIENCE IN CONSUMER PERSUASION THE ROLE OF NEED FOR CONTROL IN EFFECTIVE HEALTH COMMUNICATION THE ROLE OF POWER IN CONSUMER SPENDING: POWER AND COMPENSATORY BEHAVIOR THE ROLE OF PRODUCT CATEGORY FAMILIARITY AND TEMPORAL CONSTRUAL IN CONSUMER SELF-REFERENT ADVERTISING THE ROLE OF SPECIAL DATES ON INTERTEMPORAL PREFERENCES THE ROLE OF UNIQUENESS MOTIVATIONS IN SOCIAL COMPARISON PROCESSES THE ROLES OF PRODUCT CHARACTERISTICS AND FRAMING EFFECTS IN THE EFFECTIVENESS OF CAUSE-RELATED MARKETING THE SHORT TERM STABILITY OF RESPONSE STYLES THE SINGLE CONSUMER: AVOIDING TRADITION AND EXTENDING THE SELF THE SINS OF THE FATHER SHALL BE VISITED UPON THE SONS: THE EFFECT OF CORPORATE PARENT AFFILIATION ON CONSUMERS’ PERCEPTIONS OF CORPORATE SOCIETAL MARKETING THE SOCIAL CONSTRUCTION AND PLAY OF ETHNIC MINORITIES' IDENTITIES: ANTECEDENTS AND EPIPHANY OF CULTURAL ALTERNATION THE SOCIAL UTILITY OF FEATURE CREEP THE SPECIAL FRAGILITY OF TIME: TIME-INSENSITIVITY AND VALUATION OF NEAR AND FAR FUTURE THE SUBJECTIVE WELL-BEING OF BUYING: A GROUNDED THEORY ANALYSIS OF HABITUAL ACTS OF CONSUMPTION THE SURPRISING INFLUENCERS: HOW THE INFERRED ATTRIBUTES OF OBSERVED CONSUMERS SHAPE OBSERVER CONSUMERS’ BUYING INTENTIONS THE TRI-MEDIATION MODEL OF PERSUASION: INCORPORATING NEGATIVE ADVERTISING APPEALS THE UNEXPECTED ENJOYMENT OF EXPECTED EVENTS: THE SUBOPTIMAL CONSUMPTION OF TELEVISED SPORTS. THE USE OF ENTERTAINMENT EDUCATION TO DETER YOUTH SMOKING: DOES BALANCE, TRANSFORMATION, AND A PUBLIC SERVICE ANNOUNCEMENT EPILOGUE HELP OR HURT? THE USE OF HUMOR IN PROMOTING HEALTHY EATING AND BETTER COMMUNICATION IN PARENT-CHILD DYADS AND THE MODERATING ROLE OF ATTACHMENT: A WEB-RELATED INTERVENTION THE VALIDATING EFFECTS OF POWER: IMPLICATIONS FOR CONSUMER PERSUASION THE VALUE HEURISTIC THE VALUE OF HUMAN WARMTH: SOCIAL PRESENCE CUES AND COMPUTER-MEDIATED COMMUNICATIONS THE VALUE OF TIME IN THE FUTURE AND PRESENT THE VELOCITY OF TIME: PRIMACY AND RECENCY EFFECTS ON TIME PERCEPTION THINK FAST, FEEL GOOD? SPEED OF THOUGHT ENHANCES MOOD AND PRODUCT TRIAL THINKING DEEPLY: THE AFFECTIVE COSTS OF ELABORATING ON TOO MUCH CHOICE TIME IS FLYING, WE MUST BE HAVING FUN: THE EFFECT OF SUBJECTIVE TIME PORGRESSION ON ENJOYMENT TIME PRESSURE AND THE COMPROMISE AND ATTRACTION EFFECTS IN CHOICE TIME VERSUS MONEY: DIFFERENTIAL USE OF HEURISTICS TINSEL, TRIMMINGS, AND TENSIONS: CONSUMER NEGOTIATIONS OF A FOCAL CHRISTMAS ARTIFACT TO HAVE AND TO HOLD? IMPLICATIONS OF DISPOSITION TENDENCIES FOR CONSUMER RESEARCH TO HAVE ONE’S MIND SET ON IT: MINDSETS AND SELF-CONTROL DILEMMAS TO START BEING….THE ANTICIPATION OF A SOCIAL ROLE THROUGH CONSUMPTION IN LIFE TRANSITION: THE CASE OF THE FIRST-TIME PREGNANCY TOGETHER AND APART: WHAT MAKES CHOICE ALTERNATIVES COMPETE VERSUS COMPLEMENT TOO MUCH FIT? HOW REGULATORY FIT CAN TURN US INTO BURIDAN’S ASSES TOO OLD TO CHOOSE? THE EFFECTS OF AGE AND AGE RELATED CONSTRUCTS ON CONSUMER DECISION MAKING TOWARD A BETTER UNDERSTANDING OF THE EFFECTS OF CUSTOMER EDUCATION ON USAGE BEHAVIOR AND SATISFACTION TRACING COGNITIVE PROCESSES AT THE POINT OF SALE: NEW DEVELOPMENTS AND A COMPARISON OF METHODS TRANSFERRING MEANING FROM CULTURAL ENTITIES TO BRANDS TRANSFORMING SELF AND BY EXTENSION SOCIETY. AN EXPLORATION OF ACTIVISM AGAINST CONSUMERISM TRIGGERS OF EXTRAORDINARY EXPERIENCES WITHIN A SUB-CULTURAL CONSUMPTION EVENT TRIGGERS OF REAL-WORLD HABITS: IMPLICATIONS FOR CONSUMER BEHAVIOR TWO DESIGNER SKILL SETS: PERSPECTIVE TAKING AND CREATIVITY UNDERSTANDING FAIRNESS PERCEPTIONS FOR PRICE DECREASES UNSUCCESSFUL PURCHASE EXPERIENCES AND FUTURE CONSUMER DECISIONS: EFFECTS OF INITIAL GOAL SETTING PROCESSES AND COUNTERFACTUAL THOUGHTS USING VIRTUAL MODELS TO EVALUATE REAL PRODUCTS FOR REAL BODIES VALENCE ASYMMETRIES IN PREFERENCE: THE CASE OF ATTRACTION EFFECT VERTICALIZATION: THE IMPACT OF CHANNEL STRATEGY ON PRODUCT BRAND LOYALTY AND THE ROLE OF INVOLVEMENT IN THE FASHION INDUSTRY VIRTUOUS VACATIONS: WHEN THE GLOBAL CONSUMER CITIZEN HITS THE ROAD VISUAL VELOCITY: CONTENT FONT EFFECTS AND INCIDENTAL ONLINE AD EXPOSURE WARMTH, WEALTH, AND WELLBEING WE HAPPY FEW: REDEFINING COMMUNITY IN MARKETING WHAT YOU SEE IS WHAT YOU GET: THE EFFECTS OF VISUAL METAPHOR ON CONSUMER RESPONSE TO PRODUCT DESIGN WHAT’S NOT TO LIKE? PREFERENCE ASYMMETRY IN THE FALSE CONSENSUS EFFECT WHATEVER PEOPLE SAY I AM THAT'S WHAT I AM: SOCIAL LABELING AS A SOCIAL MARKETING TOOL WHEN ADS MAKE DRAMA SEEM SILLY AND COMEDY SEEM DULL: ROLE-FULFILLMENT EFFECTS OF MOOD ON EVALUATIONS OF EMOTIONAL TELEVISION COMMERCIALS WHEN DO CONSUMERS PREFER MORE CHOICE? MODERATING EFFECTS OF REGULATORY FOCUS WHEN DO MEN PAY THE BILL AND WOMEN ADVERTISE PHYSICAL ATTRACTIVENESS? WHEN DOES THE PAST REPEAT ITSELF? THE ROLE OF BEHAVIOR PREDICTION AND PERSONAL NORMS WHEN I GROW UP: THE MODERATING ROLE OF ASPIRATION IN INTERGENERATIONAL CODE-SWITCHING WHEN I’M 64: TEMPORAL REFERENCING AND DISCOUNT RATES WHEN IMAGES AND WORDS DON’T AGREE, IMAGES WIN: THE SHIELDING EFFECT OF IMAGINATION ON ATTITUDE CHANGE WHEN LESS IS MORE: CONSUMER AVERSION TO WASTE WHEN PERSPECTIVE TAKING INCREASES TAKING: REACTIVE EGOISM IN SOCIAL INTERACTION WHEN REGULATORY FIT DOES NOT ‘FEEL RIGHT’: THE INHIBITING EFFECT OF CONTEXTUALLY DOMINANT DECISION STRATEGIES WHEN SOCIAL INFLUENCES HAVE FAR REACHING IMPLICATIONS WHEN STARBUCKS MEETS TURKISH COFFEE: CULTURAL IMPERIALISM AND ISLAMISM AS 'OTHER' DISCOURSES OF CONSUMER RESISTANCE WHEN THE LOSS OF FREE WILL CAN BE COSTLY: A NOVEL APPROACH TO AN ANTI-SMOKING CAMPAIGN WHEN UNCERTAINTY BRINGS PLEASURE: THE ROLE OF OUTCOME IMAGEABILITY AND MENTAL IMAGERY WHERE DOES VALUE COME FROM WHO HAS MIXED FEELINGS ABOUT CONSUMPTION? SELF-MONITORING AND THE ANTECEDENTS OF ATTITUDE AMBIVALENCE WHO USES STEREOTYPES AGAINST SALESWOMEN? FEMININITY AS SELF-SCHEMA AND BIASES IN TRUST JUDGMENT WHO’S GOT THE POWER? A SOCIAL POWER PERSPECTIVE ON TEEN PURCHASE INFLUENCES WHY MIGHT ONE FEEL GUILTY FOR GIVING A HOMELESS GUY A DOLLAR? THE EFFECTS OF ENDOWMENT, PEER AWARENESS AND GUILT ON CHARITABLE GIVING WILL I LIKE A “MEDIUM” PILLOW? ANOTHER LOOK AT CONSTRUCTED AND INHERENT PREFERENCES WISHFUL THINKING: HOW UNCERTAINTY CAN IMPROVE PROMOTIONS WITHIN FAMILIES, BEYOND BORDERS: THE INTERNATIONAL SOCIAL STRUCTURING OF CONSUMPTION IN MEXICO WOULD PERCEIVED UNFAIRNESS LEAD TO REGRET? YOU AND US: CAUSAL EFFECTS OF LANGUAGE USE ON CONSUMERS’ PERCEPTIONS OF BRANDS YOU CAN’T HANDLE THE TRUTH! A SELF-OTHER DIFFERENCE IN THE PURSUIT OF UNPLEASANT INFORMATION
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