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Proceedings Volume NA-34
"BE ALL YOU CAN BE": THE INFLUENCE OF ADVERTISING SLOGANS ON REGULATORY FOCUS AND CONSUMER SPENDING BEHAVIOR "I'M GLAD I DID" OR "I WISH I HAD:" THE COMPARATIVE EFFECTS OF SATISFACTION AND NON-PURCHASE REGRET ON FUTURE PURCHASE INTENTIONS "UH-OH, WHERE IS OUR BRAND HEADED?" EXPLORING THE ROLE OF RISK IN BRAND CHANGE "WHEN YOU AREN'T WHAT YOU ARE WEARING": HOW CONSUMERS OF COUNTERFEITS ARE EVALUATED “CONFIDENTIALLY YOURS”: RESTRICTING INFORMATION FLOW BETWEEN TRUSTEES ENHANCES TRUST-DEPENDENT TRANSACTIONS “EFFECTS OF SELF-AFFIRMATION AND INDIVIDUALISTIC-COLLECTIVISTIC APPEALS ON OPEN-MINDEDNESS AND ADVERTISING EFFECTIVENESS” “FASTER IS NOT ALWAYS BETTER: REGULATORY FOCUS AND THE INTERPRETATION OF DOWNLOAD TIME” “I” GIVE, BUT “WE” GIVE MORE: THE IMPACT OF IDENTITY AND THE MERE SOCIAL INFORMATION EFFECT ON DONATION BEHAVIOR “IS IT REALLY COMPLICATED?” MOTIVATIONAL DIFFERENCES IN THE EFFECTS OF STRUCTURAL AND OUTCOME COMPLEXITY ON CONSUMERS' WEB SITE AND BRAND EVALUATIONS “REGULATORY FOCUS AND DIRECT COMPARATIVE AD FRAMING” “THE PRESSING PREFERENCE FOR PREVENTION: THE IMPACT OF TEMPORAL CONSTRUAL ON THE PERSUASIVENESS OF PREVENTION VERSUS PROMOTION FRAMED PRODUCT INFORMATION” “WE JUST GRIPE’N GRIPE…THAT’S ALL WE DO!”: PERFORMING THE GRIPING RITUAL IN THE WEIGHT WATCHERS BRAND COMMUNITY 1995 FEELS SO CLOSE YET SO FAR: THE EFFECT OF EVENT “MARKERS” ON THE SUBJECTIVE FEELING OF ELAPSED TIME A CONSTRUAL LEVEL THEORY APPROACH TO UNDERSTANDING SELF-CONTROL STRATEGIES A DESIGNER IS ONLY AS GOOD AS A STAR WHO WEARS HER CLOTHES: EXAMINING THE ROLES OF OPINION LEADERS USING THE PERSUASION KNOWLEDGE MODEL A LOSS OF SELF-REGULATORY RESOURCES MAKES PEOPLE MORE PASSIVE A MEDITATION ON MEDIATION A META-ANALYSIS OF HUMOR EFFECTS IN ADVERTISING A MULTIVARIATE SEGMENTATION MODEL OF THE OLDER UK CONSUMER MARKET. A NEED-SATISFACTION MODEL OF SUPERSTITIOUS BEHAVIOR A NEW METHOD FOR COMPARING SUBJECTIVE WELLBEING ACROSS COUNTRIES AND ITS CORRELATION WITH SUICIDE A NEW METHOD OF MEASURING TEMPORAL DISCOUNTING: THE MOTIVATIONAL PRESENT VALUE OF FUTURE REWARDS A ROOM WITH A VIEWPOINT: USING NORMATIVE APPEALS TO MOTIVATE ENERGY CONSERVATION IN A HOTEL SETTING A STRUCTURAL LOOK AT CONSUMER INNOVATIVENESS AND SELF-CONGRUENCE IN NEW PRODUCT PURCHASES A TWO-STEP MODEL OF SERVICE DISSATISFACTION: THEORY AND EVIDENCE ADAPTIVE SELLING BEHAVIOR AMONG RETAIL SALESPEOPLE: THE USE OF OVERT CUES AND CONSUMER STEREOTYPES AESTHETIC ADVERTISEMENTS AND SCIENTIFIC EVALUATIONS: DIVERGENT PHILOSOPHIES IN ADVERTISING PRODUCTION AFFECT AS A CUE FOR GOAL CONFLICT RESOLUTION AFFECT WITHOUT COGNITION AFFECT, AFFECTIVE PRECISION, AND PRIMACY EFFECT IN STOCK CHOICES AGAINST THE ODDS: PREVENTION FOCUS STANDS FIRM IN THE FACE OF TEMPTATIONS AGENT GENDER AND SEX-TYPED SOCIAL INFLUENCEABILITY IN ONLINE COMMUNICATION AMBIVALENCE AS AN INOCULATING AGENT: A BUILT-IN DEFENSE AGAINST ATTITUDE CHANGE AMBIVALENT RELATIONSHIPS AND PROJECTION ONTO INDEXICAL OBJECTS AN ASSESSMENT OF THE VALUE OF SLOT CLUBS AS DRIVERS OF CASINO LOYALTY AN EXAMINATION OF RECALL MEASURES OF SPONSORSHIP AWARENESS AN EXPLORATORY STUDY ON ATTITUDE TOWARD LUXURY PRODUCTS, COUNTERFEITS AND IMITATIONS AN EXTENDED PARADIGM FOR MEASUREMENT ANALYSIS OF MARKETING CONSTRUCTS APPLICABLE TO PANEL DATA AN INFLUENTIAL MINORITY: REACHING THE NEW VALUES-BASED CONSUMERS AN INVESTIGATION OF HOUSEHOLD DECISION MAKING AMONG IMMIGRANTS ANOMIE GOES ONLINE: THE EMO MICROCULTURE ARE “PARADIGMS LOST” IN MARKETING? SOME TWENTY YEARS LATER…: A CONTENT ANALYSIS ATTACHMENT STYLE, PSYCHOLOGICAL SECURITY, AND CONSUMER RESPONSE TO SPECIAL POSSESSION LOSS ATTRIBUTE-VALUE FUNCTIONS AND THE IMPORTANCE OF ATTRIBUTES AUSPICIOUSNESS: COPING WITH KRATOPHANY AUTHENTICITY IN THE PERFORMING ARTS: A FOOLISH QUEST? AUTOMATIC EVALUATIONS AND SELF-CONTROL BE BETTER OR BE MERRY: HOW MOOD AFFECTS SELF-CONTROL BEATING BACK THAT TRIPLE-CHOCOLATE CAKE: MENTAL ACCOUNTS AS INSTRUMENTS OF SELF-REGULATION BEHIND CLOSED DOORS: A REFLECTION ON THE EMOTIONAL CHALLENGE OF DOING CONSUMER RESEARCH ON PAINFUL TOPICS BELIEVING THAT ONE IS STRONG AS A DEFENSIVE WEAKNESS: USING DEFENSIVE CONFIDENCE TO ATTRACT RELUCTANT AUDIENCES BETWEEN A ROCK AND A HARD PLACE: FOCALISM IN EVALUATIONS OF CONSUMER CHOICE BEYOND DEMOGRAPHICS AND STEREOTYPES: EFFECTS OF URBAN IDENTIFICATION ON RESPONSES TO ACTOR RACE IN ADVERTISING BEYOND SURVIVAL OF THE FITTEST:THE INFLUENCE OF MINDSETS ON CONSUMERS' RESPONSE TO BRAND EXTENSIONS BRAND IN THE HAND OR SAND IN THE HAND? A CONTEXTUALISED ACCOUNT OF ADOLESCENTS' MOBLE PHONE CONSUMPTION BRANDS AS CATEGORIES: GRADED STRUCTURE AND ITS DETERMINANTS BUILDING CUSTOMER RELATIONSHIPS: A COMPARISON ACROSS MULTIPLE SERVICE ENCOUNTERS CAM: A SPREADING ACTIVATION NETWORK MODEL OF SUBCATEGORY CONSTRUCTION CHILDREN’S CONCEPTUALIZATIONS OF SALES CHOICE CONSTRUCTION VERSUS PREFERENCE CONSTRUCTION: THE INSTABILITY OF PREFERENCES LEARNED IN CONTEXT CHOICE WITH INFERENCE IS DIFFERENT FROM CHOICE WITHOUT INFERENCE CHOOSING BETWEEN SERVICE SEQUENCES: THE JOINT EFFECT OF EGO DEPLETION AND MOOD ON CONSUMERS' DECISION STRATEGY CHOOSING TO CONCEAL: AN INVESTIGATION OF THE IMPACT OF SOCIAL INFLUENCE ON LUXURY CONSUMPTION CIRCLES, SQUARES, AND CHOICE: GRAPHICAL PRIMING EFFECTS ON UNIQUENESS AND VARIETY SEEKING COLLINS’S INTERACTION RITUAL THEORY: USING INTERACTION RITUALS TO CONCEPTUALIZE HOW OBJECTS BECOME SACRED SYMBOLS COMPARATIVE CONTENT ANALYSIS OF THAI AND VIETNAMESE ADS, 1994 AND 2004 COMPLEXITY EFFECTS ON CONSUMER CHOICE CONSISTENCY COMPULSIVE BUYERS AND THE EMOTIONAL ROLLERCOASTER IN SHOPPING CONCEPTUAL COMBINATION AND CATEGORIZATION OF AMBIGUOUS PRODUCTS CONSIDERATION OF FUTURE CONSEQUENCES AS A MODERATOR OF TEMPORAL FRAMING AND REGULATORY FOCUS IN A RISK DOMAIN CONSTRUCTIVE PREFERENCES FOR REJECTED OPTIONS: WHEN YOU CAN’T GET WHAT YOU WANT CONSUMER CONSIDERATION SETS: ALTERING MEMORY, BRAND EVALUATIONS, AND CHOICE CONSUMER CULTURE MATTERS: INSIGHTS FROM CONTEMPORARY REPRESENTATIONS OF COOKING CONSUMER EVALUATION OF BRAND DELETION AND FEEDBACK EFFECT: A MOTIVATIONAL APPROACH CONSUMER EXPERIENCES AND MARKET RESISTANCE: AN EXTENSION OF RESISTANCE THEORIES CONSUMER GOAL ORIENTATION IN DIFFERENT SERVICE CONTEXTS: THE DIFFERENT IMPACTS OF AFFECT ON PERCEIVED QUALITY AND SATISFACTION CONSUMER RESEARCH IN THE SHADOW OF THE TOWERS CONSUMER RESPONSE TO MARKETPLACE DECEPTION: IMPLICATION OF THE PERSUASION KNOWLEDGE MODEL CONSUMER VIGILANTISM CONSUMER WEIGHTING OF HEDONIC AND UTILITARIAN DIMENSIONS ACROSS JUDGMENTS CONSUMERS' APPRECIATION OF PRODUCT PERSONALIZATION CONSUMERS TRIPPING OVER THEIR ROOTS CONSUMERS’ ARROGANCE: CONSTRUCT CONCEPTUALIZATION AND PRELIMINARY VALIDATION EVIDENCE CONSUMING HYPERPLACES: SERVICESCAPE, SERVICE-ESCAPE, AND THE PRODUCTION OF THE SERVICESPACE CONTRASTING AGAINST THE FUTURE: THE UNEXPECTED EFFECTS OF EXPECTATION CONTRIBUTION OF THE CONCEPT OF IDENTITY TO THE UNDERSTANDING OF RESPONSIBLE CONSUMER BEHAVIOR: APPLICATION TO THE CONSUMPTION OF FAIR TRADE PRODUCTS CONVERGENCE OF INTERESTS--CULTIVATING CONSUMER TRUST THROUGH CORPORATE SOCIAL INITIATIVES COPING WITH MIXED EMOTIONS CORPORATE AND PRODUCT MESSAGE EFFECTS ON A PRODUCT PORTFOLIO COUNTING EVERY THOUGHT: IMPLICIT MEASURES OF COGNITIVE RESPONSES TO ADVERTISING CRITIQUE OF THE MEASUREMENT OF HAPPINESS CUE COMPETITION, ATTENTION SHIFTING, AND THE HIGHLIGHTING EFFECT CUEING COMMON ECOLOGICAL BEHAVIORS TO INCREASE ENVIRONMENTAL ATTITUDES AND BEHAVIOR CULTURAL DIFFERENCES IN BRAND EXTENSION JUDGMENTS AND FEEDBACK EFFECTS CULTURAL IDENTITY AND THE ANTECEDENTS OF RISKY DECISION-MAKING: AM I GOOD OR LUCKY? CULTURAL IDENTITY SALIENCE AS A CATALYST OF CONSUMER RESISTANCE CURRENCY OF SEARCH: TIME VERSUS MONEY DE GUSTIBUS NON EST DISPUTANDUM? THE IMPACT OF THE NATURE OF THE CHOSEN OPTION IN POSITIVE AND NEGATIVE CONTEXTS DEMOGRAPHICS IN SALES PROMOTION PRONENESS: A SOCIO-CULTURAL APPROACH DESIGN AND THE BIG FIVE: LINKING PRODUCT AESTHETICS TO PRODUCT PERSONALITY DEVELOPING A DEEPER UNDERSTANDING OF SCARCITY: CONTEXTUAL AND INDIVIDUAL INFLUENCES ON DEMAND SCARCITY DEVELOPMENT OF THE BRAND EXPERIENCE SCALE DIMENSIONS OF ATTITUDE TOWARDS A SALES PROMOTION OFFER DISSEMINATING TRANSFORMATIVE CONSUMER RESEARCH: GETTING RESEARCH RESULTS OUT OF THE TOWER AND INTO CONSUMERS’ LIVES DISTRUST: AN ALTERNATIVE SOURCE OF POWER FOR CONSUMERS DO I BELONG? CLOTHING, GROUP MEMBERSHIP, AND IDENTITY DURING THE COLLEGE TRANSITION DO I LIKE IT IF YOU CHOOSE FOR ME? THE INFLUENCE OF RELATIONSHIP NORMS ON CONSUMER SATISFACTION DO PEOPLE AGREE MORE ON WHO IS PRETTY OR ON WHO IS UGLY? DO THE MEANS JUSTIFY THE END? THE EFFECT OF LIKING FOR THE DECISION PROCESS ON LIKING FOR THE DECISION OUTCOME DO WE REALLY NEED A REASON TO INDULGE? DO YOU OR SOMEONE YOU KNOW ….? WHEN DOES PRIOR EXPERIENCE MITIGATE UNREALISTIC OPTIMISM AND PESSIMISM IN RISK PERCEPTION DOES A BROKEN HEART LEAD TO AN EMPTY WALLET? SOCIAL EXCLUSION AFFECTS IMPULSIVE SPENDING. DOES A MEDIUM CONTEXT HAVE A PRIMING OR AN INTERFERENCE EFFECT? IT DEPENDS ON HOW YOU LOOK AT IT. DOES CONFIRMATION TRUMP VALENCE? CONFIRMATION AND THE EFFECTS OF NEGATIVE AND POSITIVE POLITICAL ADVERTISING DOES SILENCE MATTER? : EFFECT OF TIME TAKEN TO RESPOND ON BARGAINING OUTCOMES & EVALUATIONS DOES WORD-OF-MOUTH CHANGE WITH THE PASSING OF TIME? DON’T CONFUSE ME WITH THEM: IDENTITY-SIGNALING AND PRODUCT ABANDONMENT DON’T QUITE SUPER SIZE ME: DEMAND FOR PORTION SIZES AND BUNDLES BASED ON MENU FORMAT EFFECT OF MOOD ON INFORMATION PROCESSING STYLE AND CONSEQUENT PURCHASING DECISIONS EFFECTS OF INTERPERSONAL INFLUENCES ON INNOVATION EVALUATION EFFECTS OF SPECIFIC, NONCONSCIOUS EMOTION PRIMES ON BEHAVIOR ENDOWMENT EFFECT AS INERTIA EQUITY IN BRAND SWITCHING EXAMINING THE INFLUENCE OF PROMINENT DONORS ON NONPROFIT ORGANIZATIONS EXAMINING THE QUESTION-BEHAVIOR EFFECT USING THE IMPLICIT ASSOCIATION TEST EXERCISE BEHAVIOR IN LOYALTY PROGRAM: THE INFLUENCE OF REGULATORY FOCUS EXPANDING RETAIL SPACES: WEBSITE ACCESSIBILITY FOR CONSUMERS WITH VISUAL IMPAIRMENTS EXPOSING THE DESIGNER PARADOX: UNDERSTANDING HOW CONSUMERS RATIONALIZE PURCHASING COUNTERFEIT DESIGNER MERCHANDISE FACT, FEAR, OR REGRET: GETTING PEOPLE TO COPE ACTIVELY FLIP-FLOPPING OF GENERAL ACTION AND INACTION STATES: A STUDY ON THE MENTAL REPRESENTATION OF ACTION AND INACTION GOALS FOOD FOR THOUGHT: ROLE OF COUNTERFACTUAL THINKING IN THE INTERPRETATION OF HEALTH CLAIMS AND NUTRITION INFORMATION FORCED VS. VOLUNTARY EXPOSURE WEB ADS: IMMEDIATE AND LONG-TERM IMPACT OF AD AVOIDANCE ON COMMUNICATION OUTCOMES FORECASTING AND BACKCASTING: PREDICTING THE IMPACT OF EVENTS ON THE FUTURE FOUR DS OF RISKY LEISURE: DRAMA, DIVINITY, DESERVINGNESS, AND DELIVERANCE FROM COMBINATION PRODUCTS TO BRAND ALLIANCES: HOW CONCEPTUAL COMBINATION INFLUENCES CONSUMERS' PREFERENCES FROM EGOTISM TO AVERSENESS: THE ROLE OF IMPLICIT SELF JUDGMENTS IN SELLER CHOICE GETTING EMOTIONAL ABOUT HEALTH GETTING INTO IT. EXERTING SELF-CONTROL ENHANCES SELF-CONTROL PERFORMANCE ON SIMILAR TASKS GETTING MORE OUT OF GUILTY PLEASURES GETTYSBURG CO-CONSTRUCTED: PRODUCING AND CONSUMING NARRATIVES IN AN AMERICAN BATTLEFIELD GIFT-GIVING BEHAVIORS: VIEWS FROM AN ATTACHMENT PERSPECTIVE GIVING AN “E-HUMAN TOUCH” TO E-TAILING: THE MODERATING ROLES OF STATIC INFORMATION QUANTITY AND CONSUMPTION MOTIVE IN THE EFFECTIVENESS OF A VIRTUAL SALESPERSON GIVING AND SHARING IN CONCENTRATION CAMPS: THE IMPACT OF THIRD PARTY INFLUENCES GLOBALIZATION AND RITUALS: DOES RAMADAN TURN INTO CHRISTMAS? GOING ALONG VERSUS GOING ALONE: WHEN FEAR AND ROMANCE ALTER THE INFLUENCE OF REFERENCE GROUPS GONE BUT NOT FORGOTTEN: THE ROLE OF UNACCEPTABLE OPTIONS IN DECISION MAKING GREAT EXPECTATIONS?! ASSORTMENT SIZE, EXPECTATIONS AND SATISFACTION GUARDIANSHIP AND OWNERSHIP ON NEBRASKA CENTURY FARMS HEURISTIC AND SYSTEMATIC INFORMATION PROCESSING WHEN VALUATING MULTIPLE GAINS AND LOSSES HEY, WHAT GIVES? THE EFFECTS OF ALTRUISTIC VERSUS EGOISTIC CHARITY APPEALS ON DONATION INTENTIONS HOOLIGAN’S HOLIDAY: RETHINKING DEVIANT CONSUMER BEHAVIOR AND MARKETING 'HOPELESSLY DEVOTED TO YOU' - TOWARDS AN EXTENDED CONCEPTUALIZATION OF CONSUMER DEVOTION HOW AND WHEN ALPHANUMERIC AND SUGGESTIVE BRAND NAMES AFFECT CONSUMER PREFERENCES HOW CONSUMERS ARE AFFECTED BY THE FRAMING OF NUMERICAL INFORMATION HOW CUE CONGRUITY AFFECTS CONSUMER PERCEPTIONS HOW DO CONSUMERS CATEGORIZE WEBSITES? HOW DO LOW-PRICE GUARANTEES DETER CONSUMER PRICE SEARCH? - THE EFFECTS OF BRANDED VARIANTS AND SEARCH COST HOW DOES DRUG AND SUPPLEMENT MARKETING AFFECT A HEALTHY LIFESTYLE? HOW HEALTH CLAIMS BIAS PORTION SIZE ESTIMATIONS AND LEAD TO OBESITY HOW LONG DID THAT TAKE? THE ROLE OF CAUSAL ATTRIBUTION IN ESTIMATING ELAPSED TIME HOW PREDICTIONS DIFFER FROM ACTUAL ADAPTATION TO DURABLE PRODUCTS HOW TO GET IN WITH THE IN CROWD HUNGRY FOR MONEY: THE DESIRE FOR CALORIC RESOURCES INCREASES THE DESIRE FOR FINANCIAL RESOURCES AND VICE VERSA I SELF GIFT THEREFORE I AM: AN EXAMINATION OF SELF-CONSTRUAL AND CONSUMERS ATTITUDES TOWARDS SELF-GIFTING I WASN’T MYSELF WHEN I CHOSE THAT: IDENTITY-SALIENCE FLUCTUATIONS AND POST-CHOICE (DIS)SATISFACTION IDENTITY SHIFTS AND THE DECISION TO CONSUME IMAGINING IDENTITY: TECHNOLOGY AND THE BODY IN MARKETING COMMUNICATIONS IMMEDIACY BIAS IN CONSUMER ATTITUDES AND CHOICES OVER TIME IMPACT ON ONLINE-STORE LOYALTY FROM STORE IMAGE UNDER INFLUENCES FROM CONSUMPTION VALUES IMPATIENCE IS IN THE MINDSET:CARRYOVER EFFECTS OF PROCESSING ABSTRACTNESS IN SEQUENTIAL TASKS IMPLICIT AND EXPLICIT INFLUENCES ON SPONTANEOUS AND DELIBERATE FOOD CHOICES IMPLICIT THEORIES: IMPLICATIONS FOR CONSUMER BEHAVIOR IN SEARCH OF HOMO ECONOMICUS: TRANSITIVITY, EMOTIONS, AND COGNITION INCREASING PERSUASION, REDUCING RESISTANCE: MAXIMIZING THE EFFICACY OF PERSUASIVE APPEALS FOR AESTHETIC PRODUCT CONSUMPTION INDIVIDUAL SUSCEPTIBILITY TO PRIMING EFFECTS INDIVIDUALITY, RELATEDNESS, OR NONE OF THE ABOVE? HOW THINKING CONCRETELY CAN IMPAIR THE ACTIVATION OF SELF-RELEVANT GOALS INFERENTIAL AND PERCEPTUAL INFLUENCES OF AFFECTIVE EXPECTATIONS ON JUDGMENTS OF EXPERIENCED AFFECT INFORMATION SEARCH AND CONSIDERATION SET FORMATION IN A WEB-BASED ENVIRONMENT INFORMATION SEARCH DUE TO EXPECTED SEPARATION INOCULATIONS OF SELF-CONTROL: SWITCHING VS. REINFORCEMENT EFFECTS OF RECALLING PAST BEHAVIOR INTENDING TO BE ETHICAL: AN EXAMINATION OF CONSUMER CHOICE IN SWEATSHOP AVOIDANCE INTRA- AND INTERPERSONAL COMMITMENT MECHANISMS TO ENCOURAGE REGULAR SAVINGS INTUITIVE CONFIDENCE: WHEN CONSUMER CHOICES ARE SENSITIVE TO MATCHING PRICES INVESTIGATING THE ADDITIVE EFFECTS OF DEMOGRAPHICS, LIFESTYLES, AND PERSONALITY ON PHYSICAL ACTIVITY LEVELS IN ADULT CONSUMERS INVESTIGATING THE INTERACTIVE EFFECTS OF VISUAL IMAGERY AND BRAND FAMILIARITY ON BRAND RECALL: A CROSS-CULTURAL STUDY IS THERE AN EXPECTED TRADE-OFF BETWEEN A PRODUCT’S ETHICAL VALUE AND ITS EFFECTIVENESS?: EXPOSING LATENT INTUITIONS ABOUT ETHICAL PRODUCTS IT DOESN’T HAPPEN TO MINE : A STUDY OF THE MY-OWN-PRODUCT POSITIVITY BIAS FOR A DEFECTIVE PRODUCT MANAGEMENT IT’S ABOUT TIME: SEX DIFFERENCES IN ESTIMATING TIME FOR SHOPPING IN FIVE CONTEXTS KNOWLEDGE TRANSFER AND RHETORIC: THE INFLUENCE OF RHETORICAL FIGURES ON CONSUMER LEARNING LADIES AND GENTLEMEN, LEND ME YOUR ATTITUDES…:IMPLICIT ATTITUDE FORMATION AS A RESULT OF GROUP MEMBERSHIP AND CONSUMPTION STEREOTYPES LAY SCIENTISM: IGNORANCE OF VALUE IN COMPENSATION DECISIONS LEARNING AND LIKING THROUGH COMPARISON: THE INFLUENCE OF MULTIPLE ANALOGIES ON NEW PRODUCT INTERPRETATIONS AND PREFERENCES LET YOUR WORKSPACE SPEAK FOR ITSELF: THE IMPACT OF MATERIAL OBJECTS ON IMPRESSION FORMATION AND SERVICE QUALITY PERCEPTIONS LINES IN THE SAND: USING CATEGORY WIDTHS TO DEFINE AND PURSUE SELF-CONTROL GOALS LINGUISTIC DIFFERENCES BETWEEN CHINESE AND ENGLISH AND THEIR EFFECTS ON CONSUMERS' ABILITY TO GENERATE IMAGES LIVE FROM SHOPPING MALLS: BLOGS AND CHINESE CONSUMER DESIRE LONGITUDINAL TIME INCONSISTENCY LOOK WHO'S TALKING! TECHNOLOGY-SUPPORTED IMPRESSION FORMATION IN VIRTUAL COMMUNITIES LOST IN TRANSLATION: CONSUMERS DIFFICULTY IN ESTIMATING EXPIRATION TIME WITH REDEMPTION CAPS LOVE AND CONSUMPTION IN POOR FAMILIES HEADED BY LONE MOTHERS LUXURY GOOD EXPENDITURES OF HUSBAND AND WIFE DYADS INCORPORATING USER ATTITUDES MAKING PRUDENT VS. IMPULSIVE CHOICES: THE ROLE OF ANTICIPATED SHAME AND GUILT ON CONSUMER SELF-CONTROL MANAGING EXPERIENTIAL MARKETING: INSIGHT FROM A PROTOTYPICAL EXPERIENCE MARKETING LEISURE SERVICES TO SENSATION SEEKERS: THE RELATIONSHIP BETWEEN PERSONALITY AND EMOTIONAL RESPONSE IN NOVICES USING AN ARTIFICIAL CLIMBING WALL MARKETING UNDER FREQUENT TERROR ATTACKS MARKETSPACE POWER STRUGGLES: FAMILIES CONFRONTING SPATIAL LIMITATIONS ME, MYSELF, AND MY CHOICES. THE INFLUENCE OF SELF-AWARENESS ON PREFERENCE-BEHAVIOR CONSISTENCY. MEAN-CENTERING AND THE INTERPRETATION OF ANOVA AND MODERATED REGRESSION MEASUREMENT ISSUES FOR COMPULSIVE BUYING ASSESSMENT: THE IMPACT OF HOT VS COLD MODE ON GENDER DIFFERENCE MEASURING CROSS-NATIONAL DIFFERENCES IN SUBJECTIVE WELLBEING MEASURING THE ANTECEDENTS OF IMPULSIVE BUYING BEHAVIOR ON THE WWW MEDIA TECHNOLOGIES: MEDIATED FAMILIES MEETING THE NEEDS OF ADOLESCENT DISASTER SURVIVORS: GETTING THE RIGHT CONSUMER GOODS INTO THE RIGHT HANDS MENTAL VISUAL IMAGERY, AUTHENTICITY AND CONSUMERS' ATTITUDE FORMATION TOWARDS LICENSED BRANDS MENTAL VISUAL IMAGERY, AUTHENTICITY AND CONSUMERS’ ATTITUDE FORMATION TOWARDS LICENSED BRANDS MI CASA ES WHOSE CASA? AN EXPERIMENTAL INVESTIGATION OF CONSUMERS' PROPENSITY TO PARTICIPATE IN MULTILATERAL SHARING SYSTEMS MINORITY CONSUMERS’ EXPERIENCES OF MARKETPLACE DISCRIMINATION IN SERVICES: A CONCEPTUAL MODEL OF ANTECEDENTS AND CUSTOMER OUTCOMES MONEY: A BIAS FOR THE WHOLE MOOD AND COMPARATIVE JUDGMENT MOOD SELF VERIFICATION RELATES TO THE SELECTION AND INTAKE FREQUENCY OF COMFORT FOODS MORTALITY SALIENCE, CONTROL, AND CHOICE MOTHERS’ PERCEPTIONS OF THEIR CONTROL OVER THEIR CHILDREN’S DIETS MOTIVATIONAL REASONS FOR MISREMEMBERING PAST NEGATIVE EVENTS MULTIDIMENSIONAL PRICE COMPARISON: THE MODERATING ROLE OF ACROSS CONSUMERS AND ACROSS FIRMS PRICE COMPARISON ON PERCEIVED FAIRNESS, REGRET, AND SATISFACTION NEGATIVITY BIAS IN THE PERCEPTION OF EXTERNAL AGENCY NEW INSIGHTS ON THE BENEFITS OF UNCONSCIOUS THOUGHT NEW MEASURES OF TASK-SPECIFIC EXPERIENTIAL AND RATIONAL COGNITION NON RANDOM ATTRITION IN HEALTH PREVENTION PROGRAMS: A META-ANALYSIS OF RETENTION IN HIV PREVENTION INTERVENTIONS NONCONSCIOUS EFFECTS ON ECONOMIC DECISIONS: THE ROLE OF PERCEPTUAL CONSTRUALS IN MEDIATING PRIMING-TO-BEHAVIOR EFFECTS NONCONSCIOUS RELATIONSHIP REACTANCE: WHEN SIGNIFICANT OTHERS PRIME OPPOSING GOALS NOSTALGIA ADVERTISEMENTS: A CONTENT ANALYSIS NOT LEAVING LAS VEGAS: IDENTITY PROJECTS OF LOCAL VEGAS GAMBLERS NUTRITION CLAIMS, ANTICIPATED GUILT, AND CONSUMPTION QUANTITY ON THE CONSUMPTION OF NEGATIVE FEELINGS ON THE IMPORTANCE OF NON-DOMINANT CULTURAL DIMENSIONS: EFFECTS OF VERTICAL INDIVIDUALISM ON CONSUMER BEHAVIOUR IN NORWAY ONE OR MANY?: EXAMINING CONSUMPTION EXPERIENCES FROM THE LENS OF MULTIPLE SELVES OPTIMIZING VARIETY IN MASS CUSTOMIZATION: A THEORETICAL PERSPECTIVE ORDINARY RESISTANCE AS A PARASITIC FORM OF ACTION: A DIALOGICAL ANALYSIS OF CONSUMER/FIRM RELATIONS PARTICIPANTS: PARTICIPANTS: PARTICIPANTS: PARTICIPANTS: PARTICIPANTS: PARTICIPATORY ACTION RESEARCH AS ENGAGED PRACTICE: IMPLICATIONS FOR TRANSFORMATIVE CONSUMER RESEARCH PERCEIVED FAIRNESS: CONCEPTUAL FRAMEWORK AND SCALE DEVELOPMENT PERCEIVED VARIABILITY, CATEGORY SIZE, AND THE RELATIVE EFFECTIVENESS OF“LEADING BRAND” VERSUS “BEST IN CLASS” COMPARATIVE ADVERTISING CLAIMS PERCEPTIONS OF THE LENGTH OF FUTURE TIME INTERVALS: A SIMULATION PERSPECTIVE PERCEPTUAL FLUENCY, ATTITUDES AND CHOICE PERSONALITY CHARACTERISTICS OF MARKET MAVENS PERSONALITY, CULTURE, AND SUBJECTIVE WELLBEING Philosophy and Consumption: Discussions on Trust and Brands PICTURES, MORE PICTURES, NOTHING BUT PICTURES: IMAGE AS GENRE PLANNING FOR WHICH FUTURE? LAY THEORIES OF SELF-CONTROL AND THE TEMPORAL FRAMING OF GOAL-DIRECTED BEHAVIOR PLAYING GAMES EFFICIENTLY: HEDONIC LEARNING AND LOYALTY POSITIVE IMPLICIT MEMORY EFFECTS FOR EVENT INCONGRUENT SPONSORSHIP PREFERENCE EXPLORATION AND LEARNING: THE ROLE OF INTENSIVENESS AND EXTENSIVENESS OF EXPERIENCE PRODUCT DESIGN PERCEPTION AND BRAND CATEGORIZATION PROGRESSING A TAXONOMY OF POSSIBLE REFLEXIVITIES: GUIDELINES FOR REFLEXIVE PRACTICE IN CONSUMER RESEARCH RACIAL STEREOTYPES IN CONSUMER JUDGMENT: THE EFFECT OF THE PRESENCE OF OTHERS REASON AND REALISM: IMAGE AS ARGUMENT RECOLLECTIONS OF PLEASURE AND PAIN: WHEN LOSERS ARE MOTIVATED TO EDIT THEIR RETROSPECTIVE EVALUATIONS REDUCING REACTANCE INDUCED BACKLASH RESPONSES TO RECOMMENDATIONS RELATIONSHIP PRONENESS – THE CONCEPT, ITS DIMENSIONS AND INDICATORS. RELATIONSHIPS CAN DISAPPEAR IN A PUFF OF SMOKE: A TEST OF TERROR MANAGEMENT THEORY AND RISK PERCEPTIONS ON SMOKING BEHAVIOR REMEDYING HYPEROPIA: THE EFFECTS OF SELF-CONTROL REGRET ON CONSUMER BEHAVIOR REPRESENTING CONSUMER RESEARCH: A NOVEL APPROACH RETURNS: A MOTIVATIONAL PERSPECTIVE REVISING NEGATIVE INITIAL JUDGMENTS OF SALESPEOPLE: THE ROLE OF IMPLICIT THEORIES IN OVERCOMING THE PERILS OF ACTIVE LISTENING ROBIN HOOD IS ALIVE: THE PERCEIVED MORALITY AND SOCIAL ACCEPTANCE OF PIRATED PRODUCTS AND COUNTERFEITS USAGE SACRED SONGS, SECULAR WORDS: DISCOURSE ON THE CONSUMPTION OF RELIGIOUS MUSIC SAME PRIME, DIFFERENT EFFECTS: SEGMENTATION IN NONCONSCIOUS BEHAVIOR INFLUENCE SAMPLING, OVERCONFIDENCE, AND CONSUMER DECISIONS SCARCITY’S EFFECTS ON EVALUATION OF PRICES SCOPE INSENSITIVITY IN THE SERVICE OF THE RATIONAL SELF: THE “MERE TOKEN” EFFECT SEARCH PARADOX: THE ROLE OF FEATURE ALIGNABILITY IN THE RISE AND FALL OF SATISFACTION SEGMENTING AND TARGETING AMERICAN UNIVERSITY STUDENTS TO PROMOTE RESPONSIBLE ALCOHOL USE: A CASE FOR APPLYING SOCIAL MARKETING PRINCIPLES SELECTIVE VERSUS COMPREHENSIVE PROCESSORS: GENDER DIFFERENCES IN WEB CONSUMER BEHAVIOR SELF-BRAND CONNECTIONS AND BRAND RESONANCE: THE ROLE OF GENDER AND CONSUMER EMOTIONS SELF-CONTROL, DEPLETION AND CHOICE SELF-MONITORING AND STATUS MOTIVATION: AN IMPLICIT COGNITION PERSPECTIVE SETTING THE STAGE OR MAKING THE FINAL CUT: THE TIMING OF CONTROL IN THE CHOICE PROCESS SEX-RELATED CUES INSTIGATE THE URGE TO SPLURGE. HOW AN INCIDENTAL VISCERAL STATE RENDERS SUBSEQUENT BEHAVIOR, JUDGMENT AND DECISION-MAKING MORE IMPULSIVE. SHEDDING THE COCOON: A ‘MORTAL EMBODIMENT’ PERSPECTIVE OF ORGAN DONATION IN SUPPORTING AND ENHANCING LIFE SHOP ‘TIL YOU DROP: THE EFFECT OF MORTALITY SALIENCE ON CONSUMPTION QUANTITY SIDE EFFECTS FROM FEAR: THE AUTOMATIC INHIBITION OF THREAT-RELEVANT BRAND ADVERTISING SMALL GAINS OR SMALLER LOSSES: OPTIMAL PRICE PROMOTIONS AND THE SILVER LINING EFFECT SPINNING FANTASIES INTO CONSUMER ATTITUDES: A FANTASY-REALIZATION PERSPECTIVE OF ATTITUDE FORMATION STINKIN’ INCONVENIENCE! HOW CONSUMERS EXPERIENCE AND RESPOND TO DISGUST STRESS AND EATING: DISENTANGLING THE EFFECTS OF PSYCHOLOGICAL, AUTONOMIC AND ENDOCRINE COMPONENTS OF STRESS RESPONSE SUSTAINED CONSUMER FASCINATION SWITCHING BARRIERS IN THE FOUR-STAGE LOYALTY MODEL TANTALIZING EFFECTS OF SAMPLING: THE INFLUENCE OF SAMPLING ON MOTIVATIONAL STATES TEAM-SPONSORSHIP IN THE FORMULA ONE – DOES IT AFFECT BRAND PERCEPTION? AN EMPIRICAL ASSESSMENT IN THE GERMAN CAR MARKET TEMPORAL SEQUENCE EFFECTS: A MEMORY FRAMEWORK TENSIONS BETWEEN ACCESS AND OWNERSHIP IN THE MEDIA MARKETPLACE THE APPEAL OF OTHERS: HOW TO AVOID THE SELF-POSITIVITY BIAS THE AUTOMATIC EVALUATION OF GOALS THE BENEFITS LEADER REVERSION EFFECT: HOW A ONCE PREFERRED PRODUCT CAN RECAPTURE ITS STANDING THE BIDIRECTIONAL RELATIONSHIP BETWEEN MAKING CHOICES AND SELF-REGULATION THE BRAND ANCHORING EFFECT: A JUDGMENT BIAS RESULTING FROM BRAND AWARENESS AND TEMPORARY ACCESSIBILITY THE BRAND DISLIKE CONSTRUCT: SCALE DEVELOPMENT AND APPLICATION TO ACTUAL BRANDS THE COMMERCIAL APPEAL OF COMMUNISM. SEMIOTIC TENSIONS IN THE U.S. STOLI ADVERTISING CAMPAIGN. THE COMPANY THEY KEEP: THE INFLUENCE OF REASONS FOR OPTION LIMITATION ON ASSORTMENT JUDGMENTS THE CONSTRUCTION OF MEMORY IN THE AFTERMATH OF 9/11 THE DARK SIDE OF BRAND COMMUNITY: INTER-GROUP STEREOTYPING, TRASH TALK, AND SCHADENFREUDE THE DILUTION MODEL: HOW ADDITIONAL GOALS UNDERMINE THE PERCEIVED EFFECTIVENESS OF A COMMON MEANS THE DIRECTOR’S CUT: EXPLORING CULTURAL IMPLICATIONS IN HIV/AIDS COMMUNICATION FROM THE PRODUCER’S PERSPECTIVE THE EFFECT OF ATTRIBUTE ORDER AND VARIETY ON CHOICE DEMOTIVATION: A FIELD EXPERIMENT ON GERMAN CAR BUYERS THE EFFECT OF DECISION INTERRUPTION AND SUSPENSION ON PREFERENCES THE EFFECT OF DISCOUNTING THE INFLUENCE OF SOURCES OF INFORMATION ON CHOICE AND PRODUCT PERCEPTIONS THE EFFECT OF MARKET AND MERCHANT COMPARISONS ON CUSTOMER SATISFACTION: THE MODERATING ROLE OF INFORMATION UNCERTAINTY AND PRICE NEGOTIATION THE EFFECT OF MINDSETS ON CONSUMER DECISION STRATEGIES THE EFFECT OF OPPORTUNITY COST SALIENCE ON PURCHASE DECISION THE EFFECT OF SUPERSTITIOUS BELIEFS ON CONSUMER JUDGMENTS THE EFFECT OF UNINTENDED INFORMATION ACQUISITION THE EFFECT OF UNIQUENESS ON WORD-OF-MOUTH AGENCY: THE MODERATING ROLES OF PRODUCT CATEGORY AND AVAILABILITY THE EFFECT OF VISUAL STIMULI IN CASINOS ON EMOTIONAL RESPONSES AND PROBLEM GAMBLING BEHAVIOR THE EFFECTS OF BRAND NAME STRUCTURE AND PRODUCT EXPERIENCE ON BRAND EXTENSION EVALUATIONS AND PARENT BRAND DILUTION THE EFFECTS OF DIFFERENT CATEGORY CONTEXT ON TARGET BRAND EVALUATIONS THE EFFECTS OF PERCEIVED CONGRUITY BETWEEN ORIGIN, BRAND, AND PRODUCT ON THE PURCHASE INTENTION OF A BRANDED PRODUCT OF ORIGIN THE EFFECTS OF PRODUCT SCANDALS ON PARENT BRANDS: LINGUISTIC SIGNATURES OF A PROTECTIVE MECHANISM THE EFFECTS OF RECIPROCITY IN A TRIADIC RELATIONSHIP THE EFFECTS OF RECURRENT MORTALITY SALIENCE MEDIATED BY THE AVAILABILITY HEURISTIC ON RISKY BEHAVIOR AND SUBJECTIVE PROBABILITY THE EFFECTS OF STATING EXPECTATIONS ON CUSTOMER SATISFACTION AND SHOPPING EXPERIENCE THE EYE’S MIND AND THE MIND’S EYE: IMPACT OF OVERT ATTENTION ON CREATIVE THINKING THE FRAMING EFFECT OF PRICE FORMAT THE FRENCH PARADOX REDUX: INTERNAL AND EXTERNAL CUES OF MEAL CESSATION THE GOOD, THE BAD, AND THE UGLY: FIRM REPUTATION, ADVERTISING CORRECTION, AND CONSUMER DEFENSIVENESS THE HOMELESS RENEGOTIATING MARKETSPACES: HEY! WHY IS YOUR STORE IN OUR LIVING ROOM? THE IMPACT OF CULTURE ORIENTATION ON CONSUMPTION IMPULSIVENESS AND BEER CONSUMPTION THE IMPACT OF INFORMATION FORMAT ON CONSUMER SEARCH ORDER AND CHOICE IN AN ONLINE SETTING THE IMPACT OF MARKET USE OF CONSUMER GENERATED CONTENT ON A BRAND COMMUNITY THE IMPACT OF PERCEIVED ADVERTISING CREATIVITY ON AD PROCESSING AND RESPONSES THE INFLUENCE OF CONSUMER ALTRUISM ON COMPLAINING BEHAVIOR THE INFLUENCE OF IMPRESSION MANAGEMENT CONCERNS ON PRODUCT EVALUATION THE INFLUENCE OF LINE AND SURFACE MODIFICATIONS IN PRODUCT DESIGN ON BRAND RECOGNITION AND NOVELTY THE INFLUENCE OF POSITIVE AFFECT ON REGULATORY DEPLETION THE MODERATING EFFECT OF BRAND COMMITMENT ON CONSUMER RESPONSE TO LOGO SHAPE REDESIGN THE MODERATING EFFECTS OF PAST EXPERIENCE ON BEHAVIORAL INTENTIONS THE MODERATING ROLE OF NEED FOR COGNITION AND COUNTERFACTUAL THINKING ON PRODUCT EVALUATION THE MUSE EFFECT: WHEN ROMANTIC MOTIVES CREATE CREATIVITY THE OPPOSING EFFECTS OF PERSONALIZED RECOMMENDATIONS ON OBJECTIVE AND SUBJECTIVE DECISION OUTCOMES THE PERSUASIVE POWER OF QUALITY: CONSUMERS’ MISPREDICTION OF THEIR REACTIONS TO PRICE PROMOTIONS THE PROCESS BY WHICH BRAND COMMITTED CONSUMERS EVALUATE COMPETITIVE BRANDS: THE CASE FOR SIMILARITY AND DISSIMILARITY TESTING THE PSYCHOLOGY OF CATEGORY DESIGN: THE IMPACT OF GOAL-DERIVED STRUCTURES ON CONSUMER INFORMATION PROCESSING AND CHOICE THE RELATIONSHIP BETWEEN CONSUMER GUILT AND SHOPPING BEHAVIOR THE ROLE OF EASE IN CONSUMERS’ EMOTIONAL JUDGMENTS THE ROLE OF EMOTIONAL ATTACHMENT IN CONSUMERS’ RESPONSES TO SERVICE CHANGES THE ROLE OF EXPECTATIONS IN SET SIZE EVALUATIONS THE ROLE OF FICTIONALITY ON GENDER DIFFERENCES IN RESPONSES TO EMOTIONAL MELODRAMATIC ENTERTAINMENT THE ROLE OF IMPLICIT THEORIES IN BRAND EXTENDIBILITY THE ROLE OF POWER IN CONSUMER PERSUASION THE ROLE OF PRIOR KNOWLEDGE IN ADVERTISEMENT EVALUATION THE ROLE OF SUBJECTIVE EASE IN PRICE COMPARISONS THE SAFETY OF OBJECTS: AN EXAMINATION OF MATERIALISM AND BRAND CONNECTIONS THE SECOND WIND PHENOMENON: RECOVERY FROM COGNITIVE FATIGUE WITH SENSORY AROUSAL THE SLEEPER EFFECT IN PERSUASION: AN ACCESSIBILITY-DIAGNOSTICITY PERSPECTIVE THE SPYGLASS SELF: A MODEL OF VICARIOUS SELF-PERCEPTION THE UNHEALTHY = TASTY INTUITION AND ITS EFFECTS ON TASTE INFERENCES, ENJOYMENT, AND CHOICE OF FOOD PRODUCTS THE USE OF IMAGES OF DEAD CELEBRITIES IN ADVERTISING - HISTORY, GROWTH FACTORS, THEORY, LEGALITY, ETHICS AND RECOMMENDATIONS THE USE OF SEEKER AND SENTRY PERSUASION MANAGEMENT STRATEGIES BY HETEROSEXUAL MALE SHOPPERS THE WAR ON DOWNLOADING: A MUSIC MARKETPLACE DRAMA IN FOUR ACTS THINKING INSIDE THE BOX: WHY CONSUMERS ENJOY CONSTRAINED CREATIVE EXPERIENCES TO ADD OR NOT TO ADD? THE EFFECTS OF ADD-ONS ON PRODUCT EVALUATION TO BE OPTIMISTIC OR TO BE ACCURATE: HOW SELF-CONTROL AND ACCURACY MOTIVES INFLUENCE PREDICTIONS OF GOAL PURSUIT TO HOLD ME IS TO LOVE ME: THE ROLE OF TOUCH IN THE ENDOWMENT EFFECT TOO MUCH OF A GOOD THING? OPTION ATTRACTIVENESS AND ASSORTMENT CHOICE TOWARD A THEORY ON THE CONTENT AND STRUCTURE OF MONEY ATTITUDES TRADITION AND RENEWAL: RECONSTRUCTION OF CULTURE THROUGH CONSUMPTION TSUNAMI OR KATRINA?: EFFECT OF CONFLICTING IDENTITIES IN DONATION BEHAVIOR U.S. CONSUMERS’ CULTURAL CHOICES: THE INTERPLAY OF ETHNOCENTRISM AND GLOBAL OPENNESS UNCERTAINTY, VIRTUAL CONSUMPTION, AND PROLONGED HAPPINESS UNCONSCIOUS GOALS AND CREATIVITY: ACTIVATING CREATIVITY GOALS BREAKS ESTABLISHED ASSOCIATIONS AND LEADS TO THE GENERATION OF ORIGINAL IDEAS UNDERSTANDING CONSUMERS' PERCEPTIONS OF FASHION UNDERSTANDING DIFFERENCES BETWEEN FIRM-MANAGED AND CUSTOMER-MANAGED BRAND COMMUNITIES UNDERSTANDING POSITIVITY EFFECTS OF FIRM-SPONSORED SATISFACTION SURVEYS ON CUSTOMER BEHAVIOR UNDERSTANDING VALUE PERCEPTIONS IN CONSUMER RELATIONSHIPS: A LOOK AT THE ROLE OF SELF-ESTEEM USING PUBLIC COMMITMENT TO GAIN CUSTOMER COMPLIANCE UTILITY BLINDNESS: WHY DO WE FALL FOR THE DEAL? VALUE-DRIVEN MEXICAN CONSUMER BEHAVIOR AND THE OBESITY EPIDEMIC VIRTUAL ONSCREEN ASSISTANTS: A VIABLE STRATEGY TO SUPPORT ONLINE CUSTOMER RELATIONSHIP BUILDING? VISUALIZATION AND NEW PRODUCT EVALUATION: THE ROLE OF MEMORY- AND IMAGINATION-FOCUSED VISUALIZATION WE LOVE TO HATE YOU: DISCOURSE BETWEEN THE DISTANCE RUNNING SUBCULTURE AND MAINSTREAM MEDIA WEBSITE IMAGE TRANSFER: PERCEPTION OF UNINFORMATIVE ONLINE ADS WHAT DO RATS THINK WHILE THEY RUN?—GOAL DISTANCE AND COGNITIVE EFFORT ACCELERATION WHAT’S IN A LOGO? EXPLORING MOTIVATIONS TO PURCHASE COUNTERFEIT BRANDS WHAT’S YOURS IS MINE: SELF-CONSTRUAL AND REACTANCE ON BEHALF OF OTHERS WHEN A GOOD IMPRESSION GOES BAD:THE EFFECT OF GOAL CHANGES ON REPEATED ATTITUDES ENQUIRES WHEN ADVERTISING INTEGRATION WITH MEDIA CONTENT FAILS AND SUCCEEDS WHEN DOES CULTURE MATTER? EFFECTS OF PERSONAL KNOWLEDGE ON THE CORRECTION OF CULTURE-BASED JUDGMENTS. WHEN MORE MAY BE LESS:THE EFFECTS OF REGULATORY FOCUS ON RESPONSES TO MAXIMAL/MINIMAL COMPARATIVE FRAMES WHEN WE PRACTICE TO DECEIVE: AN EXPLORATION INTO THE ACCOMMODATIVE ROLE OF DECEPTIVE PRACTICES IN MARKET EXCHANGES WHEN WOMEN LEAD, DO CONSUMERS’ PERCEPTIONS OF HER FIRM FOLLOW? WHICH FIT DO CONSUMERS USE IN COMPOSITE BRAND EXTENSIONS? WHO CHOSE THE FORGONE ALTERNATIVE?: THE EFFECTS OF SOCIAL COMPARISON ON REGRET WHY COMPANIES SHOULD MAKE THEIR CUSTOMERS HAPPY: THE NEURAL CORRELATES OF CUSTOMER LOYALTY WHY IMPROVED NUTRITIONAL LABELS MAY NOT HELP COMBAT OBESITY WHY NOT BUY THE LEADING BRAND? A PRELIMINARY INVESTIGATION OF THE DYNAMICS OF BRAND CHOICE WHY WE DON'T LEARN TO ACCURATELY FORECAST OUR FEELINGS: HOW THE MISREMEMBERING OF OUR PREDICTIONS BLINDS US TO OUR PAST FORECASTING ERRORS WRITE AND WRONG: OWNERSHIP, ACCESS AND VALUE
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