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Proceedings Volume NA-33
“IS THIS PRODUCT REALLY NEW?” A STUDY ON THE EFFECT OF CATEGORY INFORMATION AND CERTAINTY ON NEWNESS EVALUATIONS OF NEW-TO-MARKET PRODUCTS “NOW THAT’S WHAT I CALL MUSIC!”. AN INTERPRETIVE APPROACH TO MUSIC IN ADVERTISING “WHEN THE GOING GETS TOUGH, THE TOUGH GO SHOPPING”: AN EXAMINATION OF SELF-GIFTING BEHAVIOR A BLIND MIND'S EYE: PERCEPTUAL DEFENSE MECHANISMS AND ASCHEMATIC VISUAL INFORMATION A HALLOWEEN COMMUNITY: THE ROLE OF THE MARKETPLACE IN RESPONSE TO SOCIAL ISOLATION A HOLIDAY LOVED AND LOATHED: A CONSUMER PERSPECTIVE OF VALENTINE'S DAY A SHEEP IN WOLF'S CLOTHING: EXPLORING RESEARCHER VULNERABILITY A SOCIOCULTURAL INVESTIGATION OF CONSUMER CREDIT AND CONSUMER DEBT A TAXONOMY OF SPIRITUAL MOTIVATIONS FOR CONSUMPTION A TRANSFORMATIVE LOOK AT FOOD SECURITY AND SURROGATE CONSUMPTION A VARIETY OF EXPLANATIONS FOR VARIETY-SEEKING BEHAVIORS: PHYSIOLOGICAL NEEDS, MEMORY PROCESSES, AND PRIMED RULES A VARIETY OF EXPLANATIONS FOR VARIETY-SEEKING BEHAVIORS: PHYSIOLOGICAL NEEDS, MEMORY PROCESSES, AND PRIMED RULES ADVERTISING CLAIMS ABOUT SEARCH AND EXPERIENTIAL ATTRIBUTES AND THEIR EFFECT ON POST-TRIAL EVALUATIONS OF FUNCTIONAL VERSUS HEDONIC PRODUCTS AFFECT AND ITS EFFECTS ON COMPENSATORY CONSUMPTION AFFECT AS INFORMATION: THE MODERATING ROLES OF SELF-REGULATORY SYSTEMS AND DIAGNOSTICITY OF AFFECTIVE VALENCE AFFECTIVE MAPPING OF THE CONSUMER'S SHOPPING EXPERIENCE AFFECTIVE UNDERPINNINGS OF DECISION HEURISTICS ALLEVIATING MOMMY’S GUILT: EMOTIONAL EXPRESSION AND GUILT APPEALS IN ADVERTISING AM I WHAT I WEAR? AN EXPLORATORY STUDY OF SYMBOLIC MEANINGS ASSOCIATED WITH SECONDHAND CLOTHING AN EXAMINATION OF A STRATEGIC HOUSEHOLD PURCHASE: CONSUMER HOME BUYING BEHAVIOR AN EXAMINATION OF THE CONCEPT OF POSTMODERN HOME AND THE ROLE OF CONSUMPTION IN HOME-MAKING PRACTICES AN EXPLORATION OF CONSUMER FORGIVENESS FOLLOWING MARKETER TRANSGRESSIONS ANCHOR OR FICTION? THE ROLE OF ADDING EXCHANGE TO CHARITY ANGER IN ULTIMATUM BARGAINING: EMOTIONAL OUTCOMES LEAD TO IRRATIONAL DECISIONS ANTHROPOMORPHISM AND CONSUMER BEHAVIOR ATTITUDES AND PROMOTIONS: THE CASE OF A MINIMUM SPENDING RESTRICTION ATTRIBUTIONAL PROCESSES DURING PRODUCT FAILURES – THE ROLE OF THE CORPORATE BRAND AS BUFFER AUTHENTICITY AT GETTYSBURG BALANCING GIVING-UP VS. TAKING-IN: DOES THE PATTERN OF PAYMENTS AND BENEFITS MATTER TO CUSTOMERS IN A FINANCING DECISION CONTEXT? BEAUTY, BRAWN, OR BRAINS: IDEALIZED MALE IMAGES IN ADVERTISING BEYOND INDIVIDUALISM/COLLECTIVISM: NEW THEORETICAL PERSPECTIVES IN CULTURE-BASED RESEARCH BIASES IN PREDICTING PREFERENCES FOR THE WHOLE FROM FRAGMENTS BILINGUAL PROCESSING OF ADVERTISING INFORMATION: A PSYCHOLINGUISTIC APPROACH - THE LINK BETWEEN ATTRIBUTES REMEMBERED AND ATTRIBUTES PREFERRED BINGE DRINKING – DO THEY MEAN US? LIVING LIFE TO THE FULL IN STUDENTS’ OWN WORDS BRAND COMMUNITY UNDER FIRE: THE ROLE OF SOCIAL ENVIRONMENTS FOR THE HUMMER BRAND COMMUNITY BRAND DISLIKE: THE DARK SIDE OF CONSUMER PREFERENCES BRAND EQUITY AND SHADOW DIFFUSION IN THE MUSIC INDUSTRY: IMPLICATIONS OF THE FAMILIAR BRAND LITERACY: CONSUMERS’ SENSE-MAKING OF BRAND MANAGEMENT BRAND STEREOTYPES AND CONSUMER JUDGMENTS: THE AUTOMATIC SHIFTING OF STANDARDS IN BRAND EVALUATIONS BRAND-PERSONAL VALUES FIT AND BRAND MEANINGS: EXPLORING THE ROLE INDIVIDUAL VALUES PLAY IN ONGOING BRAND LOYALTY IN EXTREME SPORTS SUBCULTURES BRANDS AND THE IDENTIFICATION OF CHILDREN BRINGING COGNITIVE LOAD TO DAILY LIFE. COGNITIVE DEMAND HAS NEGATIVE AFTER-EFFECTS ON CONSUMER DECISION MAKING. BRINGING HISTORY INTO CONSUMER RESEARCH CAN A RATIONAL CONSUMER BE A GOOD CITIZEN? CONFLICTING GOALS IN TODAY'S SOCIETY CHILDHOOD SOCIALIZATION EFFECTS ON ADULT ABILITY TO CONTROL IMPULSE CHILDREN’S UNDERSTANDING (OR LACK THEREOF) OF NUTRITIONAL LABELING:FINDING WAYS TO HELP KIDS MAKE HEALTHIER FOOD CHOICES CHILDREN'S OBESITY: IS CONSUMER RESEARCH RELEVANT? COMING HOME: THE ROLE OF CONSUMPTION IN THE (RE)CONSTRUCTION OF HERITAGE AMONG AFRICAN AMERICANS. COMMUNITY AND CONNECTIVITY: EXAMINING THE MOTIVES UNDERLYING THE ADOPTION OF A LIFESTYLE OF VOLUNTARY SIMPLICITY CONCEPTUALIZING AND EXPLORING COUPLE DYADS IN THE WORLD OF COLLECTING CONSTRUCTING HORTIPORN: ON THE AESTHETICS OF STYLIZED EXTERIORS CONSTRUCTING HORTIPORN: ON THE AESTHETICS OF STYLIZED EXTERIORS CONSUMER ACCULTURATION AS A DIALOGICAL PROCESS: CASE STUDIES FROM RURAL-TO-URBAN MIGRANTS IN TURKEY CONSUMER ACTIVISM ON THE INTERNET: THE ROLE OF ANTI-BRAND COMMUNITIES CONSUMER CONFLICT MANAGEMENT STRATEGIES IN EVERYDAY SERVICE ENCOUNTERS CONSUMER MARKET ORIENTATION: MEASUREMENT AND PREDICTION IN A DEVELOPED AND A TRANSITIONAL ECONOMY CONSUMER PREFERENCE BETWEEN PRICE AND FEATURE CHANGES CONSUMER RESEARCHERS FOR PUBLIC HEALTH: INSIGHTS FROM THREE GOVERNMENT-FUNDED PROGRAMS CONSUMER RESPONSE TO PRICE PRESENTATION FORMATS: IMPLICATIONS FOR PARTITIONED PRICING AND TRANSACTION BUNDLING CONSUMER WATCHDOGS ON THE INTERNET - PROTECTING CONSUMERS AGAINST COUNTERFEITING CONSUMERS' INTERNET AND INTERNET CONSUMERS: EXPLORING INTERNET-BASED ELECTRONIC DECISION AIDS CONSUMERS' PRIVACY CONCERNS AND WILLINGNESS TO PROVIDE MARKETING-RELATED PERSONAL INFORMATION ONLINE CONSUMING, STUDYING, AND REGULATING GENETICALLY MODIFIED FOODS: A CASE FOR TRANSFORMATIVE CONSUMER RESEARCH CONSUMPTION IN SOAP OPERAS FROM BRAZIL, NEW ZEALAND, AND THE U.S.: PRODUCTION, PRODUCTS, AND PROCESS COPING WITH INDIVIDUAL-GROUP INCONGRUITY CROSS-GENDER BRAND EXTENSIONS: EFFECTS OF GENDER OF BRAND, GENDER OF CONSUMER AND PRODUCT TYPE ON EVALUATION OF CROSS-GENDER EXTENSIONS CULTURAL VARIATIONS IN BRAND EXTENSION EVALUATIONS AND BRAND DILUTION EFFECTS CULTURE AND COGNITION: THE CASE OF IRRATIONAL BELIEFS ABOUT LUCK CULTURE AND COGNITION: THE CASE OF IRRATIONAL BELIEFS ABOUT LUCK CUSTOMER PARTICIPATION STRATEGIES AND ASSOCIATED GOALS: A QUALITATIVE INVESTIGATION DECOY EFFECTS AND BRANDS DELIVERING DIFFERENTIATED EXPERIENTIAL BRANDING IN WEB ENVIRONMENTS DEPENDENCE IN CONSUMER BEHAVIOR RESEARCH: EXPLORING MEASUREMENT DEPENDENCE IN CONSUMER BEHAVIOR RESEARCH: EXPLORING MEASUREMENT DEVELOPING AND TESTING THE CULTURAL EMBEDDEDNESS OF PRODUCTS (CEP) SCALE DIFFERENTIAL IMPACT OF WHAT IS AVAILABLE AND WHAT IS INFERRED: PROMOTIONAL ELEMENT SALIENCE EFFECT IN REFERENCE PRICE PROMOTIONS DIFFERENTIAL MODERATING EFFECTS OF PROCEDURAL AND OUTCOME ACCOUNTABILITY ON PERCEIVED DECISION DIFFICULTY DISCOUNT RATES FOR TIME VERSUS DATES: THE SENSITIVITY OF DISCOUNTING TO TIME-INTERVAL DESCRIPTION DO “POSSESSORS” REALLY HAVE A STRONGER DESIRE TO POSSESS THAN “NON POSSESSORS” ? STUDY OF CONSUMER DESIRES OF VISITORS AND COLLECTORS OF CONTEMPORARY ART VIS À VIS TWO MODES OF CONSUMPTION- ACCESS AND POSSESSION DO “POSSESSORS” REALLY HAVE A STRONGER DESIRE TO POSSESS THAN “NON POSSESSORS” ? STUDY OF CONSUMER DESIRES OF VISITORS AND COLLECTORS OF CONTEMPORARY ART VIS À VIS TWO MODES OF CONSUMPTION- ACCESS AND POSSESSION 'DO I KNOW YOU?': CONSTRAINTS ON THE RECOGNITION OF THE CELEBRITY ENDORSER DO PRODUCTS SMILE? WHEN FLUENCY CONFERS LIKING AND ENHANCES PURCHASE INTENT DOES INGREDIENT BRANDING IMPROVE CHOICE OF HOST AND INGREDIENT BRANDS? A TEST OF BRAND EQUITY-CHOICE BEHAVIOR CONSISTENCY DOES INGREDIENT BRANDING IMPROVE CHOICE OF HOST AND INGREDIENT BRANDS? A TEST OF BRAND EQUITY-CHOICE BEHAVIOR CONSISTENCY DOES KNOWLEDGE OF THE MARKETPLACE REALLY HELP CONSUMERS? THE CASE FOR (OR AGAINST) PERSUASION KNOWLEDGE DOES NOSTALGIA DEPEND ON THE VALENCE OF THE PAST? AN EMPIRICAL ANALYSIS OF THE DISCONTINUITY HYPOTHESIS DOES THE FRAME OF A COMPARATIVE AD MODERATE THE EFFECTIVENESS OF EXTRINSIC INFORMATION CUES? DYNAMICS OF SELF-REGULATION EFFECT OF RESPONSE TIME ON PERCEPTIONS OF BARGAINING OUTCOMES EFFECTIVE COUNTER PERSUASION: CREATING LASTING RESISTANCE TO A STRONGER OPPONENT EFFECTS OF AMOUNT OF INFORMATION ON OVERCONFIDENCE EFFECTS OF INTERIOR COLOR ON HEALTH CARE CONSUMERS: A 360 DEGREE PHOTO SIMULATION EXPERIMENT EFFECTS OF MORTALITY SALIENCE ON ETHNOCENTRIC CONSUMER BEHAVIOR AT A REGIONAL LEVEL ELABORATION, IMAGINATION AND THE MISINFORMATION EFFECT ELIMINATING DEPLETION EFFECTS EMANCIPATION THROUGH MODERNIST PURSUITS: THE DISCIPLINE OF RUNNING EMERGING PERSPECTIVES ON SELF-CONTROL EMPIRICAL SUPPORT FOR AN ITEM AND RELATIONAL CONCEPTUALIZATION OF SPONSORSHIP ENABLING CONSUMERS TO SPECIFY RISK PREFERENCES DIRECTLY AS AN EXAMPLE OF TRANSFORMATIVE CONSUMER RESEARCH ENHANCING SELF-CONSCIOUSNESS: IMPLICATIONS FOR THE EFFECTIVENESS OF AD APPEALS ETHICALLY CONCERNED, YET UNETHICALLY BEHAVED”: TOWARDS AN UPDATED UNDERSTANDING OF CONSUMER’S (UN)ETHICAL DECISION MAKING EXCESSIVE BUING: CONCEPTUAL TYPOLOGY AND SCALE DEVELOPMENT EXISTING PRODUCTS AND BRAND EXTENSION JUDGMENTS: DOES BRAND CATEGORY CONTEXT MATTER? EXPERIENCING MOTHERHOOD: THE IMPORTANCE OF POSSIBLE SELVES TO NEW MOTHERS EXPLAINING THE NEGATIVE SPILLOVER EFFECT IN TARGET MARKETING: AUTOMATIC SOCIAL COMPARISONS THAT THREATEN COLLECTIVE SELF-ESTEEM EXPLICIT AND IMPLICIT DETERMINANTS OF FAIR-TRADE BUYING BEHAVIOR EXPLORING MASCULINE IDEOLOGIES EXPLORING THE CO-EVOLUTION OF POSSESSION CONSTELLATIONS, SELF, AND IDENTITY EXTENDING THE SELF IN A VIRTUAL WORLD FAIRNESS IN NETWORK MARKETING EXCHANGE: AN EXEMPLAR OF SOCIAL EMBEDDEDNESS FIELD EXPERIMENTS IN NONPROFIT MARKETING: THE IMPACT OF SOCIAL INFORMATION FIELD EXPERIMENTS IN NONPROFIT MARKETING: SOCIAL IDENTITY AND STATUS INFLUENCE CONTRIBUTIONS FILM PREFERENCE: THE ROLE OF CULTURAL CAPITAL AND SENSATION SEEKING IN FILM PREFERENCE TYPE FOODSIGNS ON THE HIGHWAY OF LIFE: THE SEMIOTICS OF THE DINER FRAMING THE NEGATIVE SELF: CONSUMERS AND CONSUMPTION FREE BUMPERSTICKERS FOR A BETTER FUTURE: THE LONG TERM EFFECT OF THE LABELING TECHNIQUE. FREE BUMPERSTICKERS FOR A BETTER FUTURE: THE LONG TERM EFFECT OF THE LABELING TECHNIQUE. FROM DEFINING MATERIALISM TO OUTCOME-BASED INQUIRY GIVING AND RECEIVING HUMANITY: GIFTS AMONG PRISONERS IN NAZI CONCENTRATION CAMPS GIVING AND RECEIVING HUMANITY: GIFTS AMONG PRISONERS IN NAZI CONCENTRATION CAMPS GOAL ABSTRACTION COMPATIBILITY AND LEXICAL FIT IN CONSUMER CHOICE GOAL DISTANCE AND CONSUMER CHOICE HE WANTS, SHE WANTS: GENDER, CATEGORY, AND DISAGREEMENT IN SPOUSE'S JOINT DECISIONS HE WANTS, SHE WANTS: GENDER, CATEGORY, AND DISAGREEMENT IN SPOUSE'S JOINT DECISIONS HOW AFFECT INFLUENCES CHOICE: AN INVESTIGATION OF THE COMPARISON PROCESSES HOW DO CONSUMER TARGETS PERCEIVE AND RESPOND TO BRAND AGENTS IN PERSUASION ATTEMPTS? HOW DO CONSUMERS INTERPRET MARKET LEADERSHIP CLAIMS IN DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS? HOW FAR DO FEELINGS GO? HOW ATTACHMENTS INFLUENCE BRAND EXTENSIONS HOW SINGLE AND MARRIED WOMEN ORGANIZE TO GET THE FOOD ON THE TABLE EVERY DAY: STRATEGIES, ORIENTATIONS, OUTCOMES AND THE ROLE OF CONVENIENCE FOODS HOW SMALL IS ZERO PRICE? THE TRUE VALUE OF FREE PRODUCTS HOW TIME RESTRICTIONS WORK: THE ROLES OF URGENCY, ANTICIPATED REGRET, AND DEAL EVALUATIONS I FEEL THEREFORE I AM (OR NOT)- THE ROLE OF AFFECT IN DECISION MAKING I GAVE AT THE OFFICE (AND I HATED IT): CHANGES IN PREFERENCE FOR ETHICAL BEHAVIOR FOLLOWING AN UNRELATED ETHICAL ACT I WANT IT EVEN THOUGH I DO NOT LIKE IT: PREFERENCE FOR FAMILIAR BUT LESS LIKED MUSIC IF I DON’T UNDERSTAND IT, IT MUST BE NEW: PROCESSING FLUENCY AND PERCEIVED PRODUCT INNOVATIVENESS IMAGE CONSUMPTION: THE STUDY OF BRIDAL PHOTOGRAPHY, SEMIOTIC, AND FEMININE IMPROVING CONSUMER QUALITY-EFFICIENCY BY USING SIMPLE ADAPTIVE FEEDBACK IN A CHOICE SETTING IN HARM’S WAY? THE TURBULENCE OF ADOLESCENCE IN SEARCH OF KINSHIP: WITHIN GROUP DEVIATION IN PRINT ADVERTISEMENTS INDIVIDUAL PREFERENCES VERSUS GROUP PREFERENCES: THE EFFECT OF CULTURAL ORIENTATION ON CONSUMER RECEPTIVITY TO CUSTOMIZED OFFERS INFLUENCE OF PRICE OF COUPONS ON REDEMPTION RATES INFLUENCES ON THE ILLUSORY TRUTH EFFECT IN CONSUMER JUDGMENT INNOVATING AND LAGGING AS SIGNALS OF GENERAL INTELLIGENCE INNOVATING AND LAGGING AS SIGNALS OF GENERAL INTELLIGENCE INTERPERSONAL BEHAVIORS DURING SERVICE ENCOUNTER AND THEIR IMPACT ON SERVICE OUTCOME: AN APPLICATION OF THE INTERPERSONAL CIRCUMPLEX MODEL INTUITION IN CONSUMER DECISION MAKING INVESTIGATING CHILDHOOD OBESITY:A PILOT STUDY WITH TRANSFORMATIVE CONSUMER RESEARCH INITIATIVESS INVESTIGATING IMPULSE BUYING AND VARIETY SEEKING: TOWARDS A GENERAL THEORY OF HEDONIC PURCHASE BEHAVIORS INVESTIGATING NEURAL CORRELATES OF CONSUMER JUDGMENTS IS A PICTURE WORTH A THOUSAND WORDS? THE MODERATORS OF GRAPHICAL DISPLAY AND STATISTICAL FORMATS OF PRODUCT EFFICACY ON FRAMING-MESSAGE EFFECTIVENESS RELATIONSHIP IS IT THE LUXURY CAR OR THE SUPER MODEL THAT TEMPTS HIM?THE POSSIBILITY OF MISATTRIBUTED AROUSAL IT MATTERS WHO YOU ARE: NEW PERSPECTIVES ON THE ROLE OF THE INDIVIDUAL DIFFERENCES IN BRAND BEHAVIORS AND EVALUATIONS IT SEEMS FACTUAL, BUT IS IT? EFFECTS OF USING SHARP VERSUS ROUND NUMBERS IN ADVERTISING CLAIMS IT SEEMS FACTUAL, BUT IS IT? EFFECTS OF USING SHARP VERSUS ROUND NUMBERS IN ADVERTISING CLAIMS JOINT VERSUS SEPARATE EVALUATIONS OF MENTAL ACCOUNTS LIVING LEGACIES: EXPLORING INFLUENCES ON FAMILY CONSUMPTION BEHAVIOR LOCATION, LOCATION, LOCATION: THE RELATIVE ROLES OF VIRTUAL LOCATION, ONLINE WORD-OF-MOUTH (EWOM) AND ADVERTISING IN THE NEW-PRODUCT ADOPTION PROCESS LOOKING FOR LAKE WOBEGON: WHY SOMETIMES WE ARE ALL BELOW AVERAGE LOST IN THE STORY: FACTORS THAT AFFECT NARRATIVE TRANSPORTATION AND ADVERTISING MARKET AGENTS’ ROLES IN THE MAINTENANCE AND TRANSFORMATION OF RITUALS MARKETPLACE MOTIVES AND CONSUMER META-SKEPTICISM MEDDLING-IN OF AFFECT IN INFORMATION INTEGRATION MOTHERS, FOOD, LOVE AND CAREER – THE FOUR MAJOR GUILT GROUPS? THE DIFFERENTIAL EFFECTS OF GUILT APPEALS MOTIVATIONAL INFLUENCES IN CONSUMER BEHAVIOR: THE ROLE OF REGULATORY FOCUS MUSIC-VISUAL CONGRUENCY AND ITS IMPACT ON TWO-SIDED MESSAGE RECALL NEGATIVE MOOD AND RISK TAKING TENDENCY: THE EFFECT OF ATTACHMENT STYLE NETNOGRAPHIC STUDY OF A COMMUNITY OF BEAUTY PRODUCT ENTHUSIASTS IN CHINA: CONSUMER REFLEXIVITY AND SOCIAL CONCERNS NEW ADVANCES IN MENTAL ACCOUNTING: UNDERLYING MECHANISMS AND RESULTANT BIASES NEW PERSPECTIVES ON COMPULSIVE BUYING: ITS ROOTS, MEASUREMENT AND PHYSIOLOGY NON-CONSEQUENTIAL REASONING IN HEDONIC AND UTILITARIAN CONSUMPTION DECISIONS OF FRIENDS AND FAMILY: HOW DO PEERS AFFECT THE DEVELOPMENT OF INTERGENERATIONAL INFLUENCES? ON-LINE VERSUS MEMORY-BASED INFORMATION CREDIBILITY INFERENCES: IMPLICATIONS FOR MEMORY-BASED PRODUCT JUDGMENTS OVERVALUATION BIAS IN THE VALUATION AND UTILIZATION OF NEW-PRODUCT ATTRIBUTES PERCEIVED RISK AND DELIBERATION IN RETAILER CHOICE: AN EXPERIMENT ON CONSUMER BEHAVIOR TOWARDS ONLINE PHARMACIES PERCEPTIONS OF COUNTERFEIT PRODUCT CONSUMERS PHILOSOPHY AND CONSUMPTION POSITIVE VERSUS NEGATIVE AFFECT ASYMMETRY AND COMFORT FOOD CONSUMPTION POVERTY CONSUMPTION: CONSUMER BEHAVIOUR OF REFUGEES IN INDUSTRIALIZED COUNTRIES PRECOMMITMENT BIAS IN THE EVALUATION OF A SINGLE OPTION: THE IMPORTANCE OF EVALUATIVE DISPOSITION PREDICTION, POSTDICTION, AND PREFERENCE IN HEDONIC EXPERIENCE PRESIDENTIAL ADDRESS: Meaning and Mattering Through Transformative Consumer Research PRETTY WOMAN OR ERIN BROCKOVICH? UNCONSCIOUS AND CONSCIOUS REACTIONS TO COMMERCIALS AND MOVIES SHAPED BY FAIRY TALE ARCHETPYES – RESULTS FROM TWO EXPERIMENTAL STUDIES PRICE MATCHING GUARANTEES AS SIGNALS OF LOWEST PRICE: THE ROLE OF PERCEIVED RISK AND ESTIMATE OF LOWEST MARKET PRICE PRICE SKIMMING PARADOXES PRODUCT ATTRIBUTE EVALUATIONS: ROLE OF CONSUMER EXPERIENCE AND HALO EFFECTS PRODUCT PLACEMENT: DEVELOPING CONCEPTS, CONSTRUCTS AND MEASURES PROTECTION MOTIVATION THEORY – AN ADDITIVE OR A MULTIPLICATIVE MODEL? PSYCHOLOGICAL PROCESSES IN FINANCIAL DECISION-MAKING: A CONSUMER PERSPECTIVE PSYCHOLOGICAL PROCESSES IN FINANCIAL DECISION-MAKING: A CONSUMER PERSPECTIVE PUBLIC POLICY PRESCRIPTIONS FROM CONSUMER RESEARCH PUSHING THE FRONTIERS OF DECISION MAKING NEUROSCIENCE TO HELP CONSUMERS ADOPT HEALTHY LIFESTYLE IN OUR MODERN SOCIETY OF PLENTY QUALITATIVE DATA ANALYSIS REGULATORY FOCUS, FEATURE POSITIVE EFFECT, AND MESSAGE FRAMING RELATIONSHIP STAGES AND CONSUMPTION PATTERNS: VARIATIONS IN OBJECT ATTACHMENT AND IMPORTANCE OF THE BRAND RELATIONSHIPS AMONG INDIVIDUAL, INSTITUTIONAL, AND SYSTEM LEVEL PUBLIC TRUST: A CASE FOR CONSUMER EVALUATIONS OF FOOD SAFETY REMEMBERING PRICES: NUMERIC COGNITION, LANGUAGE, AND PRICE RECALL REPRESENTATIONS IN CONSUMER RESEARCH REVISITING THE CULTURAL IDENTITY MODEL: SOJOURNERS ON THE FRINGE SACRED AND PROFANE CONSUMPTION REVISITED: THE CASE OF FAIR TRADE CONSUMERS SCALE DEVELOPMENT FOR CONSUMER CONFUSION SCHADENFREUDE AS A CONSUMPTION-RELATED EMOTION: FEELING HAPPINESS ABOUT THE DOWNFALL OF ANOTHER'S PRODUCT SELF-GIFTING VS. GIFTING TO OTHERS: AN EXAMINATION OF PSYCHOLOGICAL ORIENTATION DIFFERENCES IN THE DOMAIN OF GIFT GIVING SENSORY METAPHOR AND MEANINGS: DEVELOPMENT OF A CROSS-SENSORY HETEROGENEITY INDEX SITUATION VARIATION IN CONSUMERS' MEDIA CHANNEL CONSIDERATION SMOKE GETS IN YOUR EYES: THE STIGMATIZATION OF SMOKERS SPIRALING DOWNWARD: AN ILLUSTRATION OF SOCIAL BREAKDOWN THEORY AND ITS RELATIONSHIP WITH SELF-CONCEPT STAGE LEFT, STAGE RIGHT? POSITION EFFECTS ON PERCEPTION OF SPOKESPERSON STEPS TOWARDS TRANSFORMATIVE CONSUMER RESEARCH PRACTICE: A TAXONOMY OF POSSIBLE REFLEXIVITIES SUBJECTIVE IMPRESSIONS OF MINORITY MODEL FREQUENCIES IN ADVERTISEMENTS SUPPORT YOUR LOCAL TEAM: RESISTANCE, SUBCULTURE, AND THE DESIRE FOR DISTINCTION. TASTE DISCRIMINATION: THE INFLUENCE OF VISUAL AND VERBAL CUES TECHNOLOGY-BASED COMMUNICATION PATTERNS OF YOUTH THE ACT OF GIVING: INVOLVEMENT, HABITUAL GIVING, AND MOTIVES OF VOLUNTEERISM THE CLASH OF PERSONALITIES: THE ROLE OF THE CORPORATE BRAND IN PRODUCT BRAND PORTFOLIOS THE CONVINCING CHAMELEON: THE IMPACT OF MIMICRY ON PERSUASION THE CONVINCING CHAMELEON: THE IMPACT OF MIMICRY ON PERSUASION THE DEVIL YOU KNOW: EFFECTS OF SUSPICION OF AN INFORMATION SOURCE'S IDENTITY THE EFFECT OF BIDDERS' REGRET MISCALIBRATION ON BIDDING DECISIONS THE EFFECT OF PERCEIVED BRAND NAME–LOGO COHERENCE ON BRAND ATTITUDES THE EFFECT OF TARGET FAMILIARITY ON PREDICTION ACCURACY THE EFFECTS OF CULTURAL INDIVIDUALISM ON CONSUMER SELF-CONFIDENCE FOR MARKETPLACE INTERFACES THE EFFECTS OF LINE EXTENSIONS UP AND DOWN IN QUALITY ON INITIAL CHOICE AND SUBSEQUENT SWITCHING TENDENCIES THE EFFECTS OF MIXED BUNDLING ON CONSUMERS’ INFERENCES AND CHOICES THE GENERATION GAP: A BABY BOOMER VS. GEN Y COMPARISON OF RELIGIOSITY, CONSUMER VALUES, AND ADVERTISING APPEAL EFFECTIVENESS THE IMPACT OF AGING ON CONSUMER ATTRIBUTIONS OF BLAME FOR A PRODUCT HARM CRISIS THE IMPACT OF CERTAIN AND UNCERTAIN STORE PROMOTIONS ON THE DECISION-MAKING PROCESS IN PRODUCT CHOICES THE IMPACT OF INFORMATION CHARACTERISTICS ON NEGATIVE SPILLOVER EFFECTS IN BRAND PORTFOLIOS THE IMPACT OF MATHEMATICS ANXIETY ON THE EVALUATION OF PRICE AND PRICE PRESENTATION FORMATS THE IMPACT OF REGULATORY FOCUS ON BRAND CHOICE AND CATEGORY-BRAND ASSOCIATIONS THE INEXTRICABILITY OF CONSCIOUS AND NONCONSCIOUS PROCESSES IN CONSUMER BEHAVIOR THE JOURNEY CONTINUES: BUILDING ON THE LEGACY OF THE ODYSSEY THE MANIPULATION AND MEASUREMENT OF REGULATORY FOCUS IN CONSUMER RESEARCH THE MCDONALDIZATION OF ENCHANTMENT AND CONSUMERS PRACTICES OF RE-ENCHANTMENT: A DIALECTIC VIEW OF TRANSFORMATIVE CONSUMPTION THE MEANINGS OF FAMILY DINNERS FOR YOUNG, AFFLUENT FAMILIES IN URBAN CHINA THE MEDIATING ROLE OF AROUSAL IN BRAND COMMITMENT THE MIRROR HAS TWO FACES: POSITIVE AND NEGATIVE MEDIA IMAGE EFFECTS THE MIRROR HAS TWO FACES: POSITIVE AND NEGATIVE MEDIA IMAGE EFFECTS THE MODERATING EFFECT OF ONLINE PURCHASE EXPERIENCE ON THE EVALUATION OF ONLINE STORE ATTRIBUTES AND THE SUBSEQUENT IMPACT ON MARKET RESPONSE OUTCOMES THE NEGATIVE STIGMA OF COUPON REDEMPTION THE PEOPLE WE LOVE TO LOVE AND PEOPLE WE LOVE TO HATE: THE ROLE OF SIMILARITY, ATTRACTIVENESS, ADMIRATION, JEALOUSY AND INTELLIGENCE IN PREDICTING DESIRED OUTCOMES OF REALITY TV SCENARIOS THE PRESENCE OF REFERENCE PRICE: HOW VALUE CAN APPEAR CONVERGENT TO BUYERS AND SELLERS THE PRICE OF ‘FREE’-DOM: CONSUMER SENSITIVITY TO PROMOTIONS WITH NEGATIVE CONTEXUAL INFLUENCES THE PRINCIPLE MATTERS: ANTECEDENTS AND CONSEQUENCES OF PROCEDURAL JUSTICE IN THE CONTEXT OF PRICING THE ROLE OF CONSUMER INFERENCES ABOUT PRICE DISCOUNTS IN INFLUENCING SWITCHING BEHAVIOR THE ROLE OF META-COGNITIVE EXPERIENCES IN REASON-BASED CHOICES FOR THE SELF VS. OTHERS THE ROLE OF MINDFULNESS IN CONSUMER BEHAVIOR THE ROLE OF PUBLIC COMMITMENT IN SHAPING THE EFFECTS OF COMPLAINTS AND WORD OF MOUTH ON POST-VOICE SATISFACTION THE ROLE OF SELF IN EVALUATION OF ADVERTISEMENTS WITH HIGHLY ATTRACTIVE MODELS THE ROLE OF SELF-AFFIRMATION IN CONSUMER PERSUASION THE SPHERE OF PURE CONSUMPTION: OUTSOURCING THE PRODUCTION OF SACRED COMMODITIES THE TIGER ROARS: TRIBALISM IN A NON-TRADITIONAL AUSTRALIAN SPORT THE TRANSFORMATIVE POTENTIAL OF FEMINIST CRITIQUE IN CONSUMER RESEARCH THE TRANSITION TO A SPECIAL NEEDS CONSUMER: MY ETHNOGRAPHIC JOURNEY CAUSED BY CELIAC DISEASE AND DIABETES THE UNHEALTHY = TASTY INTUTION AND ITS EFFECTS ON TASTE INFERENCES, ENJOYMENT, AND CHOICE OF FOOD PRODUCTS THE WAITING GAME: THE ROLE OF PREDICTED VALUE, WAIT DISCONFIRMATION, AND PROVIDERS' ACTIONS IN CONSUMERS' SERVICE EVALUATIONS THINKING ABOUT THE FUTURE: POSITIVE AND NEGATIVE EFFECTS ON CONSUMER JUDGMENT AND WELL-BEING THINKING ABOUT THE FUTURE: POSITIVE AND NEGATIVE EFFECTS ON CONSUMER JUDGMENT AND WELL-BEING TIME AND DECISIONS: ATTENTION BASED PERSPECTIVE ON TEMPORAL EFFECTS IN JUDGMENT AND CHOICE TODAY, IT’S NEW! AND TOMORROW? PERCEIVED PRODUCT NEWNESS IN RELATION WITH PRODUCT LIKING OVER TIME TOMORROW WILL BE BETTER: THE EFFECT OF OPTIMISM BIAS ON CHOICE OF GOAL PURSUIT TOO GOOD TO BE TRUE VS. TOO HIGH TO BE GOOD: THE ROLE OF PRODUCT’S PRICE AND FORM OF INCENTIVE IN SALES PROMOTION EVALUATIONS TOWARD DEVELOPING CONCEPTUAL FOUNDATIONS OF INTERNET BRAND COMMUNITY TRANSFORMATIONAL PRODUCTS AND EVERYDAY CONSUMPTION CONTEXTS TRANSFORMATIVE CONSUMER CULTURE THEORY? TRIPLE ACCULTURATION: THE ROLE OF AFRICAN AMERICANS IN THE CONSUMER ACCULTURATION OF KENYAN IMMIGRANTS TWO WRONGS MAKE A RIGHT? ACCIDENTAL CONSENSUS IN PREDICTIONS OF OTHERS’ PREFERENCES UNDER UNCERTAINTY TWO WRONGS MAKE A RIGHT? ACCIDENTAL CONSENSUS IN PREDICTIONS OF OTHERS’ PREFERENCES UNDER UNCERTAINTY UNCOVERING RHETORICAL METHODS OF WORD-OF-MOUTH TALK IN AN ONLINE COMMUNITY UNDERSTANDING AND INTERPRETING CONSUMER VULNERABILITY UNDERSTANDING CONSUMER ENJOYMENT AND HAPPINESS UNDERSTANDING OUR BEHAVIOR AS WE AGE: EFFECTS OF MEMORY AND TIME HORIZONS ON BELIEFS, PREFERENCES, AND CHOICES WANTING A BIT(E) OF EVERYTHING. THE ROLE OF HUNGER IN VARIETY SEEKING WHAT DO THEY SAY ABOUT “FRIENDS”? WHAT’S ON YOUR MIND? NEUROSCIENTIFIC APPROACHES TO STUDYING CONSUMER CHOICE WHEN BEHAVING BAD IS GOOD: SELF-REGULATION ENHANCEMENT BY STRATEGIC GOAL-DEVIATION IN CONSUMPTION WHEN BRANDS JOIN HANDS: EXAMINING THE RECIPROCAL EFFECTS OF BRAND ALLIANCE STRATEGIES ON PARTNER BRAND EQUITY WHEN CHOOSING IS NOT DECIDING: THE EFFECT OF PERCEIVED RESPONSIBILITY ON CHOICE OUTCOME SATISFACTION WHEN DAVID BECOMES GOLIATH - IDEOLOGICAL DISCOURSE IN NEW ONLINE CONSUMER MOVEMENTS WHEN DO MOODS INFLUENCE CONSUMER PREFERENCES?: MODERATORS OF MOOD CONGRUENCY WHEN GOOD PICTURES MAKE FOR GOOD PRODUCTS:CONSUMER MISATTRIBUTION EFFECTS IN VIRTUAL PRODUCT PRESENTATION ENVIRONMENTS WHEN I GO OUT TO EAT I WANT TO ENJOY MYSELF: AN INVESTIGATION INTO CONSUMERS' USE OF NUTRITION INFORMATION WHEN INCREASING CONTROL DECREASES CONSUMERS’ WELL-BEING: THE NEGATIVE PSYCHOLOGICAL CONSEQUENCES OF CHOOSING WHEN LOSSES LOOM EVEN LARGER: THE MODERATING ROLE OF RELATIONSHIP NORMS WHEN TEMPTATION HITS YOU: THE INFLUENCE OF WEAK VERSUS STRONG FOOD TEMPTATIONS WHEN YOU CAN'T COUNT ON THE NUMBERS: CORPORATE FRAUD, GENERALIZED SUSPICION AND INVESTMENT BEHAVIOR WHY CONSUMERS BUY LOTTERY TICKETS WHEN THE SUN GOES DOWN ON THEM.THE DEPLETING NATURE OF WEATHER INDUCED BAD MOODS. WHY CONSUMERS ENGAGE IN VIRTUAL NEW PRODUCT DEVELOPMENTS INITIATED BY PRODUCERS WHY CONSUMERS RELY ON AFFECT IN THE DISTANT FUTURE: EFFECTS OF TEMPORAL CONSTRUAL IN AFFECTIVE SITUATIONS WHY FEELINGS STRAY: AFFECTIVE MISFORECASTING DRIVERS OF CONSUMER SATISFACTION WORD-OF-MOUTH AND WORD-OF-WEB: TALKING ABOUT PRODUCTS, TALKING ABOUT ME YOU-CAN-DO-IT-WE-CAN-HELP: EMANCIPATION WITHIN THE MARKETPLACE? YOU'RE A WIZARD, HARRY! CONSUMER RESPONSE TO THE HARRY POTTER PHENOMENON
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