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Proceedings Volume NA-32
A GROUNDED TYPOLOGY OF CONSUMER CONCEPTUALIZATIONS OF FAILURE A MULTI-PERSPECTIVE APPROACH TO FAMILY COMMUNICATION AND PARENTAL CONTROL OF TV VIEWING A NON-INTERACTIVE SOCIAL PRESENCE IN A RETAIL SETTING: AN INVESTIGATION OF ITS IMPACT ON CONSUMERS’ EMOTIONS, COGNITIVE PERFORMANCE, AND SELF-PRESENTATION BEHAVIORS A TRIBUTE TO KATHY BROWN ACR PRESIDENTIAL ADDRESS FINDING LEGS: GENERATIVITY AND THE EVERYDAY LANGUAGE OF THE CONSUMER AD AND BRAND EVALUATIONS IN A COMPETITIVE PROCESSING CONTEXTCTHE EFFECTS OF NUMBER OF ATTRIBUTES AND REPETITION STRATEGIES ADVERTISERS’ THEORIES OF CONSUMERS: WHY USE NEGATIVE EMOTIONS TO SELL? ADVERTISING IDEOLOGY AND THE ENCODING OF ADVERTISING MEANING: AN ETHNOGRAPHIC AND DISCURSIVE APPROACH AFFECT, EMPATHY AND PREDICTIONS OF OTHERS’ RISK TOLERANCE AGE DIFFERENCES IN CHILDREN’S NAVIGATION AND INFORMATION PROCESSING OF WEB SITES AHI, I’M A COMPULSIVE BUYER:@ A CONTENT ANALYSIS OF THEMES FROM TESTIMONIAL TELEPHONE CALLS AT QVC AI@ VERSUS ATHEY@ AND AEAST@ VERSUS AWEST@: CROSS-CULTURAL DIFFERENCES IN PERCEIVED IMPACT OF SOURCE EXPERTISE AIS THIS SITE CONFUSING OR INTERESTING?@ A PERCEIVED WEB SITE COMPLEXITY (PWC) SCALE FOR ASSESSING CONSUMER INTERNET INTERACTIVITY AN EXPLORATION OF IDENTITY RE-CREATION IN THE CONTEXT OF INTERNET DATING ANALYSIS OF AN ADVERTISING TEXT: DISCOURSE AND EMOTION ANTECEDENTS OF GREEN PURCHASE BEHAVIOR: AN EXAMINATION OF COLLECTIVISM, ENVIRONMENTAL CONCERN, AND PCE ARE VISCERAL FACTORS SENSITIVE TO ATTENTIONAL FOCUS MANIPULATION? THE CASE OF HUNGER AROUSAL AS A DRIVING FORCE FOR DECISION-MAKINGCEMPIRICAL RESULTS FROM MEASURING ELECTRODERMAL REACTIONS AT THE POINT-OF-SALE ATTITUDES AND PROMOTIONS ATTITUDES AND TRADING BEHAVIOR OF STOCK MARKET INVESTORS: A SEGMENTATION APPROACH AWHY ARE WE SO STUPID@: AN HISTORIC APPROACH TO POST-SOCIALIST CONSUMER RESEARCH BECOMING SENSITIVE TO ETHICAL CONSUMPTION BEHAVIOR: NARRATIVES OF SURVIVAL IN AN UNCERTAIN AND UNPREDICTABLE WORLD BRAND COMMITMENT AND SIZE OF THE CONSIDERATION SET BRIDGES TO DISPLACED MEANING: THE REINFORCING ROLES OF MYTH AND MARKETING IN RUSSIAN VODKA LABELS CHANGING BANNER AD EXECUTIONS ON THE WEB: IMPACT ON CLICKTHROUGHS AND COMMUNICATION OUTCOMES CHILDREN AND THEIR BRAND RELATIONSHIPS CHILDREN’S RESPONSES TOWARD GENDER ROLE STEREOTYPED ADVERTISEMENT CHOOSING TO CONSUME LATER: DETERMINANTS OF FUTURE-BIASED CHOICE COMPENSATORY CONSUMPTION AND NARRATIVE IDENTITY THEORY COMPETITION AND ATTACHMENT IN ON-LINE AUCTIONS COMPETITION AND COOPERATION IN JOINT PURCHASE DECISIONS CONSUMER CATEGORIZATION AND EVALUATION OF AMBIGUOUS PRODUCTS CONSUMER PERCEPTION OF SALESPERSON INFLUENCE STRATEGIES: AN EXAMINATION OF THE INFLUENCE OF CONSUMER GOALS CONSUMER RACISM AND ITS EFFECTS ON ATTITUDES CONSUMERS’ DEMOGRAPHIC CHARACTERISTICS, COGNITIVE AGES, AND INNOVATIVENESS CONSUMERS’ VIEW OF FOOD BIOTECHNOLOGY: A PROACTIVE APPROACH TO MARKETING AND PUBLIC POLICY CONSUMING THE FASHION TATTOO CONSUMPTION DECISIONS INVOLVING GOAL TRADEOFFS: THE IMPACT OF ONE CHOICE ON ANOTHER COUNTRY IMAGE: A REFLECTION OF THE SIGNIFICANCE OF THE OTHER CREATIVE CYBORGS: HOW CONSUMERS USE THE INTERNET FOR SELF-REALIZATION CRISIS OF CONFIDENCE: RE-NARRATING THE CONSUMER-PROFESSIONAL DISCOURSE CROSS-CULTURAL DIFFERENCES IN BRAND COGNITIVE STRUCTURES CULTURAL ROLE CONFUSION AND MEMORIES OF A LOST IDENTITY: HOW NON-CONSUMPTION PERPETUATES MARGINALISATION DETERMINANTS FOR CONSUMPTION MATERIALISM AMONG LATE ADOLESCENTS IN CHINA DO MEANS-END CHAINS EXIST? EXPERIMENTAL TESTS OF THEIR HIERARCHICITY, AUTOMATIC SPREADING ACTIVATION, DIRECTIONALITY, AND SELF-RELEVANCE EFFECTIVELY COMMUNICATING NEW PRODUCT BENEFITS TO CONSUMERS: THE USE OF ANALOGY VERSUS LITERAL SIMILARITY EXAMINATIONS OF RELATEDNESS BETWEEN DIRECT CONSUMER PREMIUMS AND PROMOTED PRODUCTS: ASSESSING IMPACT IN DIFFERENT TIME PERIODS EXAMINING THE RELATIONSHIP BETWEEN CONSUMER VALUES AND POSITIVE AND NEGATIVE AFFECT EXPECTATION FOR A FUTURE DEAL: DISCOUNT DEPTH, TIMING, AND PRODUCT AVAILABILITY EXPLORING FACTORS INFLUENCING LOGO EFFECTIVENESS: AN EXPERIMENTAL INQUIRY EXPLORING THE CONCEPT AND MEASUREMENT OF GENERAL RISK AVERSION FLUENCY OF CONSUMPTION IMAGERY GENERATION AND THE REVERSED EFFECTS OF IMAGERY APPEALS FORGET THE AREAL@ THINGBTAKE THE COPY! AN EXPLANATORY MODEL FOR THE VOLITIONAL PURCHASE OF COUNTERFEIT PRODUCTS FORGOTTEN REJECTIONS AND THE REBUILDING OF PERSONAL PREFERENCES FORMATION OF PRICE EXPECTATION IN BRAND EXTENSIONS AND IMPACT ON BRAND EXTENSION EVALUATION FORMING PARASOCIAL RELATIONSHIPS IN ONLINE COMMUNITIES FUNDRAISING: HAVING FUN WHILE RAISING FUNDS GENTRIFICATION AND CONSUMPTION: AN EXPLORATORY STUDY GIVING GOLD JEWELRY AND COINS AS GIFTS: THE INTERPLAY OF UTILITARIANISM AND SYMBOLISM GOAL-MOTIVATED REASONING: THE LURE OF THE AYES, I CAN@ CONCLUSION HEDONISTIC RATIONALITY: THE DUALITY OF FOOD CONSUMPTION HOW INDIVIDUALS DEVELOP BRAND EVALUATIONS IN DIFFERENT CONTEXTSCTHE RELATIVE IMPACTS OF AFFECT, SELF-RELEVANT THOUGHTS, AND PRODUCT-ATTRIBUTE THOUGHTS HOW MANY WINGS DOES A BUTTERFLY HAVE? OR STIMULI AS AN ELICITATION TECHNIQUE FOR IN-DEPTH INTERVIEWS HOW PRODUCT SCARCITY IMPACTS ON CHOICE: SNOB AND BANDWAGON EFFECTS HOW VULNERABLE ARE CONSUMERS TO PERSUASION ATTEMPTS? HOW WELL DO YOU KNOW ME? CONSUMER CALIBRATION OF OTHERS’ KNOWLEDGE IF THE TABLE FOR MCWORLD HAS BEEN SET BY HOLLYWOOD, WHAT IS SERVED BY BOLLYWOOD? IMPROVING PREFERENCE ASSESSMENT THROUGH PRE-EXPOSURE TO ATTRIBUTE LEVELS INTEGRATION OF SAME AND OPPOSITELY VALENCED AFFECTIVE STIMULI UNDER SIMULTANEOUS PRESENTATION CONDITIONS INVESTIGATING THE EFFECTS OF CONSUMER INNOVATIVENESS ON SHAPE OF CONSIDERATION SETS: FOCUSING ON COMPARISON BETWEEN CONSIDERATION SETS OF INNOVATORS AND NON-INNOVATORS IS CULTURAL ASSIMILATION RELATED TO ENVIRONMENTAL ATTITUDES AND BEHAVIORS? IT IS UP TO WHO I AM TO SPREAD POSITIVE OR NEGATIVE WORD OF MOUTH TO MY BEST FRIEND MAINTAINING FAMILY IDENTITY THROUGH MEALS IN POST-MAO URBAN CHINA MALL ENTERTAINMENT AND SHOPPING BEHAVIORS: A GRAPHICAL MODELING APPROACH MATERIALISM IN CHILDREN AND ADOLESCENTS: THE ROLE OF THE DEVELOPING SELF-CONCEPT MATERIALITY, AGENCY, AND THE CONSTITUTION OF CONSUMING SUBJECTS: INSIGHTS FOR CONSUMER RESEARCH MENTAL SIMULATION AND PREFERENCE STABILITY OVER TIME METACOGNITIVE BELIEFS ABOUT GROUPS MIRROR, MIRROR, ON THE WEB: A LEXICAL-SEMANTIC ANALYSIS OF BRAND POSITIONING MONEY ATTITUDES AND INNOVATIVE CONSUMER BEHAVIOR: HEDGE FUNDS IN SOUTH AFRICA MOOD AND CHOICE: THE INFLUENCE OF SELF-RELEVANCE, NEED FOR COGNITION AND AFFECTIVE FEELINGS ON CONSUMPTION DECISIONS MY FAVORITE RECIPES: RECREATING EMOTIONS AND MEMORIES THROUGH COOKING MY PET ROCK AND ME: AN EXPERIMENTAL EXPLORATION OF THE SELF EXTENSION CONCEPT NAIVE STORY MODELS AND MENTAL CORRELATIONS: WHY CORRELATION (A TO B) IS NOT EQUAL TO CORRELATION (B TO A) NEGATIVITY IN THE EVALUATION OF POLITICAL CANDIDATES NOT ALL SPONSORS ARE CREATED EQUAL ONCE BURNED TWICE SHY, THIS STOCK HAS BEEN GOOD TO ME SO FAR, AND IT COULD HAVE BEEN WORSE: HOW NAIVE LEARNING AND COUNTERFACTUALS INFLUENCE THE REPURCHASE OF STOCKS PREVIOUSLY SOLD OPTIMUM STIMULATION LEVEL THEORY AND THE DIFFERENTIAL IMPACT OF OLFACTORY STIMULI ON CONSUMER EXPLORATORY TENDENCIES PERCEIVED CAUSALITY AS A CUE TO TEMPORAL DISTANCE PERCEIVED SERVICE QUALITY, CUSTOMER SATISFACTION, AND INTENTIONS PHARMACEUTICAL PACKAGING COLOR AND DRUG EXPECTANCY PURSUIT OF REGULATORY GOALS AND THE USE OF SELF-REGULATORY RESOURCES PUTTING YOUR BEST FACE FORWARD: THE EFFECTS OF NEGATIVE AFFECT ON AGENT EVALUATION RACE, PLACE, AND CONSUMPTION: THE ROLE OF URBAN GARDENING IN THE CONSTRUCTION OF AFRICAN AMERICAN IDENTITY AND COMMUNITY ON THE WEST SIDE OF CHICAGO RECIPROCITY WITH VIDEO FILE SHARING: EXPERIMENTAL EVIDENCE REFRAMING THE EMBODIED CONSUMER AS CYBORG A POSTHUMANIST EPISTEMOLOGY OF CONSUMPTION RELIGIOUS INFLUENCE ON CONSUMER BEHAVIOR: CLASSIFICATION AND MEASUREMENT REVISITING THE MALLEABLE SELF: BRAND EFFECTS ON CONSUMER SELF-PERCEPTIONS OF PERSONALITY TRAITS ROUNDTABLE ACR LATIN AMERICA: FOSTERING RESEARCH OPPORTUNITIES IN THE REGION ROUNDTABLE CONCEPTS, CONCEPT DEVELOPMENT, AND CONSUMER RESEARCH ROUNDTABLE EXPANDING THE BOUNDARIES OF CONSUMER SOCIALIZATION RESEARCH ROUNDTABLE NEW APPROACHES AND THEORETICAL SYNERGIES IN CROSS-CULTURAL CONSUMER PSYCHOLOGY ROUNDTABLE RESEARCHING VISUAL CONSUMPTION ROUNDTABLE RETHINKING FAMILY CONSUMPTIONBTRACKING NEW RESEARCH PERSPECTIVES SCHEMATIC PROCESSING OF BRAND INFORMATION: THE IMPACT OF CAUSALLY CENTRAL ATTRIBUTES ON THE RESPONSES TO BRANDS SHIFTING REFERENCE POINTS & FLEETING PLEASURES SOURCE PERCEPTIONS AND THE PERSUASIVENESS OF INTERNET WORD-OF-MOUTH COMMUNICATION SPATIAL POSITIONING: THE VALUE OF CENTER-STAGE SPECIAL SESSION SUMMARY ADVANCES IN THE INVESTIGATION AND APPLICATION OF THE ANCHORING AND ADJUSTMENT HEURISTIC SPECIAL SESSION SUMMARY CHOICE WITHOUT PREFERENCE SPECIAL SESSION SUMMARY COGNITIVE MECHANISMS THAT UNDERLIE REFERENCE PRICE EFFECTS SPECIAL SESSION SUMMARY CONSUMER ACTIVISM: BOYCOTTS, BRANDS AND MARKETING COMMUNICATIONS SPECIAL SESSION SUMMARY CONSUMERS’ EVALUATION OF TIME SPECIAL SESSION SUMMARY CONTRACTING FOR RELATIONSHIPS SPECIAL SESSION SUMMARY CURRENT RESEARCH ON THE ROLE OF INFERRED MOTIVES IN CONSUMER REACTIONS TO INFLUENCE AGENTS SPECIAL SESSION SUMMARY EMERGENT MODERATORS OF AFFECTIVE RESPONSE IN CONSUMER BEHAVIOR SPECIAL SESSION SUMMARY EXPLORING EXPERIENTIAL PROCESSING IN CONSUMER CONTEXTS SPECIAL SESSION SUMMARY FAULTY REASONING AND GAMBLING BEHAVIOR SPECIAL SESSION SUMMARY FEELING THE FUTURE NOW: THE INFLUENCE OF AFFECT ON PREFERENCES, PREDICTIONS AND PERSPECTIVES SPECIAL SESSION SUMMARY FINDING FAMILIES: FAMILY IDENTITY IN CONSUMPTION VENUES SPECIAL SESSION SUMMARY FLUENCY AND FEELINGS OF ATTRACTION, BELIEF, AND INTEREST SPECIAL SESSION SUMMARY GLOBAL CONSUMPTION: (HOW) DOES CULTURE MATTER? SPECIAL SESSION SUMMARY GOALS AND MINDSETS IN CONSUMER CHOICE SPECIAL SESSION SUMMARY HABITUAL CONSUMPTION SPECIAL SESSION SUMMARY HOW DO CONSUMERS AND MANAGERS PROCESS NUMERIC INFORMATION? THE ROLE OF NUMERICAL COGNITION SPECIAL SESSION SUMMARY HOW WELL DO WE KNOW EACH OTHER? THEORY AND METHOD IN DYADIC PREDICTION SPECIAL SESSION SUMMARY IMPLICATIONS OF EXPERIENTIAL PROCESSING SPECIAL SESSION SUMMARY INTERPRETIVE RESEARCH: LESSONS FROM THE FIELD AND A REPORT FROM THE WORLD OF PRACTICE SPECIAL SESSION SUMMARY INVESTIGATING THE IMPACT OF NEGATIVE SELF-CONSCIOUS EMOTIONS ON CONSUMER MEMORY, PROCESSING, AND PURCHASE SPECIAL SESSION SUMMARY LOSS AVERSION: WHAT IS IT AND WHAT DOES IT MEAN FOR MARKETING SPECIAL SESSION SUMMARY MAGNIFYING EFFECTS OF IMMEDIATE CONSUMER EXPERIENCES SPECIAL SESSION SUMMARY MANAGING MEMORIES FOR EMOTIONS: FORMATION, RETRIEVAL AND PROTECTION SPECIAL SESSION SUMMARY ME, MY SELF, AND MY BRANDS SPECIAL SESSION SUMMARY MONEY, TIME, OR BLOOD: HOW AND WHY THE SALIENCE OF CONFLICTING IDENTITIES AFFECTS CONSUMER CHOICE SPECIAL SESSION SUMMARY MOTIVATIONAL INFLUENCES OF SOCIAL CONTEXT ON CONSUMER BEHAVIOR SPECIAL SESSION SUMMARY NEW APPROACHES FOR MEASURING CONSUMER PREFERENCES FOR REALLY NEW PRODUCTS SPECIAL SESSION SUMMARY ORDERING, LAYERING, AND MIXING EMOTIONS: THE IMPACT ON ADVERTISING RESPONSE SPECIAL SESSION SUMMARY PRODUCT ASSORTMENT AND VARIETY-SEEKING IN CONSUMER CHOICE SPECIAL SESSION SUMMARY REACTANCE REVISITED: WHY ABSENCE MAKES THE HEART GROW FONDER SPECIAL SESSION SUMMARY RELIGION AND CONSUMPTION: THE PROFANE SACRED SPECIAL SESSION SUMMARY RUMORS, REFUTATIONS, AND CONFLICTS OF INTEREST: PROBLEMS IN DEALING WITH UNRELIABLE INFORMATION SPECIAL SESSION SUMMARY SELF-GENERATED VALIDITY EFFECTS IN CONSUMER RESEARCH SPECIAL SESSION SUMMARY SIMPLE PAYMENTS AND COMPLEX REWARDS: CONSUMERS’ PREFERENCE FOR COMPLEXITY IN PAYMENT VERSUS REWARD SCHEDULES SPECIAL SESSION SUMMARY SPEED- AND ONLINE DATING: INSIGHTS INTO PREFERENCE CONSTRUCTION IN FREQUENT, HIGH INVOLVEMENT, PERSONAL DECISIONS SPECIAL SESSION SUMMARY THE APPLICATION OF GOAL SYSTEMS THEORY TO CONSUMER BEHAVIOR SPECIAL SESSION SUMMARY THE INFLUENCE OF CHOICE SETS AND SCREENING PROCESSES ON DECISION QUALITY SPECIAL SESSION SUMMARY THE INFLUENCE OF PRIMARY AND SECONDARY GOALS ON CONSUMER DECISION MAKING SPECIAL SESSION SUMMARY THE MANY ROUTES TO PRICE UNFAIRNESS PERCEPTIONS SPECIAL SESSION SUMMARY THE ROLE OF GOAL-RELATED ASSOCIATIONS IN JUDGMENT AND BEHAVIOR SPECIAL SESSION SUMMARY THE UBIQUITOUS INFLUENCE OF EXPECTATIONS SPECIAL SESSION SUMMARY TRACING THE DAISY CHAIN: POST-PURCHASE AFFECT AND ITS INFLUENCES ON SUBSEQUENT CONSUMPTION SPECIAL SESSION SUMMARY TWENTY YEARS OF CONSUMER CULTURE THEORY: RETROSPECT AND PROSPECT SPECIAL SESSION SUMMARY USING CONSTRUAL LEVEL THEORY TO UNCOVER COGNITIVE DRIVERS OF DECISIONS FOR THE FUTURE SPECIAL SESSION SUMMARY YOU (STILL) CAN’T ALWAYS GET WHAT YOU WANTBWHY GREATER CHOICE IS DEMOTIVATING STRUCTURAL CONSTRAINTS IN MIXED LANGUAGE ADS: A PSYCHOLINGUISTIC ANALYSIS OF THE PERSUASIVENESS OF CODESWITCHING SUSPENSE AS AN EXPERIENCE OF MIXED EMOTIONS: FEELINGS OF HOPE AND FEAR WHILE WATCHING SUSPENSEFUL COMMERCIALS THE BALANCE THEORY DOMINO: HOW SPONSORSHIPS MAY ELICIT NEGATIVE CONSUMER ATTITUDES THE EFFECT OF GAY IDENTITY, GENDER, AND GAY IMAGERY ON GAY CONSUMERS’ ATTITUDE TOWARDS ADVERTISING THE EFFECT OF NOVEL ATTRIBUTES ON PRODUCT EVALUATIONS: THE MODERATING ROLES OF BRAND EQUITY AND INVOLVEMENT THE EFFECT OF PLAYFUL WEB EXPERIENCES ON BRAND ATTITUDE FORMATION THE EFFECT OF PRIMED AND FRAMED REFERENCE POINTS ON PRODUCT ATTRIBUTE IMPORTANCE THE EFFECTS OF INFORMATION PROCESSING MODES ON CONSUMERS’ REACTIONS TO COMPARATIVE ADVERTISING THE EFFECTS OF PRIOR RELATIONSHIPS ON CONSUMER RETALIATION THE FADING OF OPTIMISM: TEMPORAL CHANGES IN EXPECTATIONS ABOUT PRODUCT PERFORMANCE THE INFLUENCE OF AFFECT ON THE PERCEIVED SIMILARITY OF PREFERENCES BETWEEN THE SELF AND OTHERS THE LEGITIMATE BRAND THE MODERATING EFFECT OF SELF-MONITORING ON CONSUMER RESPONSE TO GENDER ROLE PORTRAYALS THE PRIMING EFFECTS OF COUNTERFACTUAL THINKING THE ROLE OF ANTICIPATED REGRET IN THE ENDOWMENT EFFECT THE ROLE OF BRAND-ELICITED AFFECT IN BRAND EXTENSION EVALUATIONS THE ROLE OF META-ANALYSIS IN MARKETING AND CONSUMER BEHAVIOR RESEARCH: STIMULATOR OR INHIBITOR? THE ROLES OF PERCEIVED VALUE, PERCEIVED EQUITY AND RELATIONAL COMMITMENT IN A DISCONFIRMATION PARADIGM FRAMEWORK: AN INITIAL ASSESSMENT IN A 'RELATIONSHIP-RICH’ CONSUMPTION ENVIRONMENT THE SELF PRESENTER’S PARADOX: MOTIVATED REASONING IN IMPRESSION FORMATION THE SMAART SCALE: MEASURE DEVELOPMENT AND VALIDATION THE THIRD ANNUAL ACR FILM FESTIVAL THE TIMELY AND THE TIMELESS: SYNTAGMATIC AND PARADIGMATIC SIGN RELATIONS IN ADVERTISING MONTAGE THE USE OF CORPORATE SOCIAL RESPONSIBILITY ARGUMENTS IN COMMUNICATION CAMPAIGNS: DOES SOURCE CREDIBILITY MATTER? TILL DEATH US DO PART? CONSUMPTION AND THE NEGOTIATION OF RELATIONSHIPS FOLLOWING A BEREAVEMENT TO SPEND OR NOT TO SPEND? THE EFFECT OF BUDGET CONSTRAINTS ON ESTIMATION PROCESSES AND SPENDING BEHAVIOR TOWARDS A BETTER UNDERSTANDING OF THE LOW-INCOME CONSUMER TOWARDS A CONCEPTUAL MODEL OF CONSUMER CONFUSION TRANSFERENCE: THE EFFECT OF RELATIONSHIP HISTORY ON CONSUMERS’ RELATIONSHIPS WITH OTHER FIRMS UNDERSTANDING THE SIMULTANEOUS EFFECTS OF CATEGORY FIT AND ORDER OF ENTRY ON CONSUMER PERCEPTIONS OF BRAND EXTENSIONS WHAT DO NOVICE CONSUMERS REMEMBER? WHEN A CELEBRITY IS TIED TO IMMORAL BEHAVIOR: CONSUMER REACTIONS TO MICHAEL JACKSON AND KOBE BRYANT WHEN AND WHY TEMPORAL DISTANCE MATTERS: THE ROLE OF ELABORATION AND CONFIDENCE WHEN DO PRODUCT DESCRIPTIONS STIMULATE CRAVING AND DESIRE FOR GUILTY PLEASURES? WHEN FEELINGS INFLUENCE PRODUCT EVALUATIONS (AND WHEN THEY DO NOT): DISCRETE-AFFECT-VALIDATION AND THE ROLE OF CONSUMPTION MOTIVES WORKING PAPERS
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