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Proceedings Volume NA-31
A CONSUMER PREFERENCE FORMATION PERSPECTIVE ON PIONEERING ADVANTAGE IN ELECTRONIC MARKETPLACE A GROUNDED TYPOLOGY OF CONSUMER COPING STRATEGIES WITHIN THE CONTEXT OF INFERTILITY TREATMENT A LITTLE SOMETHING FOR ME, AND MAYBE FOR YOU TOO: PROMOTIONS THAT RELIEVE GUILT A MOTIVATIONAL FRAMEWORK FOR SELF-DIRECTED HEDONIC CONSUMPTION A MULTIDIMENSIONAL APPROACH TO MEASURING ATTRIBUTE IMPORTANCE A PRELIMINARY STUDY ON COMMON VARIABLE SELECTION STRATEGY IN DATA FUSION A SOCIAL PERCEPTION VIEW OF BUSINESS RELATIONSHIPS IN THE SERVICE SECTOR A STUDY OF EFFECT SIZES IN MARKETING EXPERIMENTS A TALE OF TWO 'CITIES' (AIT WAS THE WORST OF TIMES@; AIT WAS WORSE AT TIMES@): SHOPPERS IN MONTGOMERY COUNTY, MD AND WASHINGTON, D.C. DURING THE RECENT SNIPER ATTACKS ADEOLOGY: ADVERTISING AS A BATTLEFIELD OF IDEOLOGIES IN TRANSITIONAL CHINA ADVERTISER PORTRAYAL OF CONSUMER TIME IN THE LATE 20TH CENTURY U.S.: AN UPDATE ADVERTISING AND THE PUBLIC SPHERE AET TU, BRUTUS?@: A CASE FOR CONSUMER SKEPTICISM AND BACKLASH AGAINST PRODUCT PLACEMENTS AFFECT INTENSITY, GENDER AND THE EXPRESSION OF EMOTION IN RESPONSE TO ADVERTISING APPEALS AFFECTIVE EXPECTATIONS AND UNCERTAINTY ORIENTATION: WHEN DO AFFECTIVE EXPECTATIONS STOP INFLUENCING AFFECTIVE REACTIONS? AIS IT A FOREIGN PRODUCT?@ A SCALE TO CLASSIFY PRODUCTS IN AN ERA OF GLOBALIZATION ALET’S MAKE A TRIP TOGETHER@: AN EXPLORATION INTO DECISION MAKING WITHIN GROUPS OF FRIENDS AN ELABORATED MODEL OF SATISFACTION WITH LIVE MUSICAL ENTERTAINMENT AN EXPLORATION OF SOCIAL INFLUENCE ON DYADIC GIVING ANTECEDENTS AND CONSEQUENCES OF SERVICE QUALITY IN ONLINE BANKING: AN APPLICATION OF THE SERVQUAL INSTRUMENT ASSESSING MOTIVATIONS FOR SPORTS VOLUNTEERISM BELIEF BRACKETING: CAN PARTITIONING INFORMATION CHANGE CONSUMER JUDGMENTS? BEYOND POLARIZED CULTURAL VALUES A NEW APPROACH TO THE STUDY OF SOUTH KOREAN AND US NEWSPAPER ADVERTISEMENTS BRAND EXTENSION EVALUATIONS: EFFECTS OF AFFECTIVE COMMITMENT, INVOLVEMENT, PRICE CONSCIOUSNESS AND PREFERENCE FOR BUNDLING IN THE EXTENSION CATEGORY BRAND NAME AND CONSUMER INFERENCE MAKING IN MULTIGENERATIONAL PRODUCT INTRODUCTION CONTEXT CATEGORY INDUCTION AND NONMONOTONICITY: APPLICATION TO BRANDED PRODUCTS AND THEIR COMPETITORS CLEAN AND DIRTY: PLAYING WITH BOUNDARIES OF CONSUMER’S SAFE HAVENS COMMUNITY ORIENTED CORPORATE SOCIAL RESPONSIBILITY: CONSUMER EVALUATION OF COMMUNITY ATTACHMENT CONSUMER COMPLAINT BEHAVIOR: DO AOTHER CUSTOMERS@ MAKE A DIFFERENCE? CONSUMER EVALUATION OF MULTIPLE INTERNAL REFERENCE PRICES CONSUMER RESPONSE TO BRAND EXTENSIONS: DOES CULTURE MATTER? CONSUMER RESPONSES TO DISCONTINUANCE OF FAVORITE PRODUCTS: AN EXPLORATORY STUDY CONSUMER TRUST AND DISTRUST IN THE FOOD SYSTEM: SOME IMPLICATIONS FOR THE DEBATES ON FOOD BIOTECHNOLOGIES CONSUMING ACTIVISM: PEACE, WAR, AND CONSUMER RESEARCH CONSUMING IN HELL: THE BURNING OF PAPIER MACHE REPLICAS OF CONSUMER PRODUCTS IN THE CHINESE CULTURE CONSUMING MODERNITIES: THE GLOBAL YOUTH SEGMENT AS A SITE OF CONSUMPTION CONTENT ANALYSIS RESEARCH THEMES 1977-2000: EVOLUTION AND CHANGE CREATIVITY AND INNOVATION: CONSUMER RESEARCH AND SCENARIO BUILDING CROSS-CULTURAL DIFFERENCES IN BRAND EXTENSION EVALUATIONS: THE EFFECT OF HOLISTIC AND ANALYTICAL PROCESSING CULTURAL DETERMINANTS OF BEHAVIOR IN NEGOTIATIONS WITH INCOMPLETE INFORMATION CULTURAL DIFFERENCES IN FAN RITUALIZATION: A CROSS-CULTURAL PERSPECTIVE OF THE RITUALIZATION OF AMERICAN AND JAPANESE BASEBALL FANS CULTURE’S INFLUENCE ON CONSUMER BEHAVIORS: DIFFERENCES AMONG ETHNIC GROUPS IN A MULTIRACIAL ASIAN COUNTRY CUSTOMERS OR SELLERS? THE ROLE OF PERSUASION KNOWLEDGE IN CUSTOMER REFERRAL CYNICS AND SKEPTICS: CONSUMER DISPOSITIONAL TRUST DELIGHT-AS-MAGIC: REFINING THE CONCEPTUAL DOMAIN OF CUSTOMER DELIGHT DID YOU HEAR WHAT MY FRIEND PAID! EXAMINING THE CONSEQUENCES OF SOCIAL COMPARISONS OF PRICES DIRECT-TO-CONSUMER ADVERTISING: OBLIGED TO BE HEALTHY DISCERNING STORE BRAND USERS FROM VALUE CONSCIOUSNESS CONSUMERS: THE ROLE OF PRESTIGE SENSITIVITY AND NEED FOR COGNITION DISCUSSANT’S COMMENTS HAIL, HAIL MATERIALISM DO THE ONES WE LOVE SOMETIMES HURT US THE MOST: THE ROLE OF RELATIONSHIP NORMS ON CONSUMERS’ PERCEPTION OF FAIRNESS AND BRAND EVALUATIONS DO UNTO OTHERS AS YOU WOULD DO UNTO YOURSELF: VARIETY-SEEKING MOTIVES IN GIFT GIVING DOES CRIME PAY FOR VIOLENT PROGRAM-EMBEDDED ADS? EARLY SOVIET ADVERTISING: AWE HAVE TO EXTRACT ALL THE STINKING BOURGEOIS ELEMENTS@ EATING GUILT: MEASUREMENT AND RELEVANCE TO CONSUMER BEHAVIOR EFFECT OF CULTURAL DISTANCE ON CUSTOMER SERVICE SATISFACTION: A THEORETICAL FRAMEWORK AND RESEARCH AGENDA EFFECTS OF CONSUMER ETHNOCENTRISM AND PRODUCT KNOWLEDGE ON CONSUMERS’ UTILIZATION OF COUNTRY-OF-ORIGIN INFORMATION EXAMINING CONSUMER BEHAVIOR IN THE LIBERALIZED GERMAN ENERGY MARKETBTHE INFLUENCE OF CUSTOMER SATISFACTION ON CUSTOMER WILLINGNESS TO SWITCH PUBLIC UTILITY COMPANIES EXAMINING THE MEDIATING RELATIONSHIP OF APLAY@ ON RITUAL ENDURING INVOLVEMENT EXEMPLARS OR BELIEFS? IMPLICATIONS OF REPRESENTATIONAL DIFFERENCES ON BRAND EVALUATIONS ACROSS CULTURES EXPECTATION-DRIVEN SEPARATION IN PREFERENTIAL CHOICE PROCESSES EXPLORING IMPULSE PURCHASING ON THE INTERNET EXPLORING THE ARCHITECTURE OF CONTEMPORARY AMERICAN FOODWAYS EXPORTING MEDIA PRODUCTS: UNDERSTANDING THE SUCCESS AND FAILURE OF HOLLYWOOD MOVIES IN GERMANY EXTREME FOODS: EXPANDING THE BOUNDARIES OF TASTE FALLING IN LOVE WITH A PRODUCT: THE STRUCTURE OF A ROMANTIC CONSUMER-PRODUCT RELATIONSHIP FEMALE CYBORGS IN FILM: HEEDING THE SIREN’S CALL FOREWARNING & DEBRIEFING AS REMEDIES TO DECEPTION IN CONSUMER RESEARCH: AN EMPIRICAL STUDY FROM PATRIOTIC TO TASTELESS: EXPLORING CONSUMER REACTIONS TO 9/11/2001 RELATED ADVERTISING GETTING SPECIFIC ABOUT THE CONSEQUENCES OF STRESS & EMOTION FOR HEALTH PROTECTION INTENTIONS: DIFFERENTIAL SOURCES OF STRESS AND EMOTIONAL REACTIONS GROUP DYNAMICS OF IMPULSE BUYING: AN EXTENDED SOCIAL FACILITATION PERSPECTIVE HAPPINESS IN A BOX. THE MAGIC OF PACKAGING AT MCDONALD’S HIDDEN EFFECTS OF PERSUASION HOW CONSUMERS RESPOND TO COMPETING MARKET SIGNALS: THE EFFECTS OF CONFLICTING QUALITY INFORMATION AND CONSUMER THOUGHTFULNESS HOW DO CONSUMERS SOLVE VALUE CONFLICTS IN FOOD CHOICES? AN EMPIRICAL DESCRIPTION AND POINTS FOR THEORY-BUILDING HOW MOOD AND AD-SELF-CONGRUENCY AFFECT THE RELATIVE INFLUENCE OF HEDONIC AD APPEALS AND UTILITARIAN AD APPEALS ON PRODUCT EVALUATIONS IDENTITY, CONSUMPTION AND LOSS: THE IMPACT OF WOMEN’S EXPERIENCE OF GRIEF AND MOURNING ON CONSUMPTION IN EMPTY NEST HOUSEHOLDS IF WE KNOW THE DIFFERENCE WHAT’S THE HARM? THE EFFECTS OF BRAND EQUITY MISAPPROPRIATION AND DILUTION IMAGE CONGRUENCE AND ATTITUDES TOWARD PRIVATE BRANDS IMPACT OF CULTURE ON COGNITION: AN EVALUATION OF JUDGMENT AND CHOICE PROCESSES THROUGH A COLLECTIVIST LENS IMPROVING ATTRIBUTE-IMPORTANCE MEASUREMENT; A REFERENCE-POINT APPROACH INFERRED TRANSACTION VALUE: A KEY TO UNDERSTANDING THE EFFECTS OF PRICE BUNDLING INSIDE THE MINDS OF BUYERS AND SELLERS: MENTAL CONSTRUALS AND PROSPECT THEORY INTERGENERATIONAL INFLUENCE IN MOTHERS AND YOUNG ADULT DAUGHTERS INTERNATIONAL DIFFERENCES IN INFORMATION PRIVACY CONCERN: IMPLICATIONS FOR THE GLOBALIZATION OF ELECTRONIC COMMERCE IS BEING GOOD BETTER THAN BEING CHEAP, OR IS BEING CHEAP BETTER THAN BEING GOOD? IS IT STILL WORTH TO BE CREDIBLE? A META-ANALYSIS OF TEMPORAL PATTERNS OF SOURCE CREDIBILITY EFFECTS IN MARKETING JUST FOR FUN A HISTORY OF MENTALITY BASED ANALYSIS OF HEDONIC AND EXPERIENTIAL CONSUMPTION LIVING IN ANOTHER WORLD: THE ROLE OF NARRATIVE IMAGINATION IN THE PRODUCTION OF FANTASY ENCLAVES MAGNITUDE OF EFFECTS OF TELEVISION VIEWING ON SOCIAL PERCEPTIONS VARY AS A FUNCTION OF DATA COLLECTION METHOD: IMPLICATIONS FOR PSYCHOLOGICAL PROCESSES MATERIALISM AND ILLEGAL ENTERPRISE: A LIFE STORIES ANALYSIS MEN AND THEIR MACHINES MEN AND WOMEN WATCHING AND READING: GENDER, MEDIA, AND MESSAGE EFFECTS IN ADVERTISING NARRATIVE WORD-OF-MOUTH COMMUNICATION: EXPLORING MEMORY AND ATTITUDE EFFECTS OF CONSUMER STORYTELLING NEEDLE IN THE CYBERSTACK: CONSUMER SEARCH FOR INFORMATION IN THE WEB-BASED MARKETSPACE NEW CLOTHING: MEANINGS AND PRACTICES NONVERBAL CUES-BASED FIRST IMPRESSIONS: WHAT CAN STATIC IMAGES OF SALESPEOPLE TELL US ABOUT THEIR SUCCESS AT SELLING? NORMATIVE VERSUS COMPARATIVE FIT: PROTOTYPE-BASED AND EXEMPLAR-BASED BRAND EXTENSION EVALUATION ONLINE INVESTING: DEREALIZATION AND THE EXPERIENCE OF RISK OUTRAGED CONSUMERS: WHAT LIGHTS THEIR FIRE? PRESIDENTIAL ADDRESS ARE WE THE GOOD GUYS? PROCESS AND MEANING IN 'GETTING A TATTOO’ PROCESSING GENERAL VERSUS SPECIFIC BRAND INFORMATION: THE INFLUENCE OF RELATIONSHIP NORMS IN CONSUMERS’ CHOICE OF PROCESSING STRATEGIES PROVOCATION AND HUMOR IN AD EFFECTS: CONSTRAINED MULTI-GROUP ANALYSIS AND BEYOND RECONCILING CHRISTIANITY AND MODERNITY: AUSTRALIAN YOUTH AND RELIGION RELATIONAL LISTENING AND IMPRESSION MANAGEMENT IN SALESPERSON-CUSTOMER RELATIONSHIPS RELATIVE JUDGMENTS IN A COMPETITIVE AD CONTEXT RESOLVING GOAL CONFLICT: THE EFFECT OF REGULATORY FOCUS ON PRODUCT CHOICE ROMANCE AND THE INTERNET: THE E-MERGENCE OF E-DATING ROUNDTABLE IS IT WORTH IT? IF SO, RESEARCH IT: EXPLORING THE PLACE OF DIVERSITY RESEARCH IN MARKETING ROUNDTABLE MARKETS AND CULTURES ROUNDTABLE MEDIATION ANALYSIS ROUNDTABLE OLFACTORY STIMULATION AND AFFECT INTENSITY: GENDER DIFFERENCES IN YIELDING TO THE ENTICING AROMA OF FOOD? ROUNDTABLE PLANTING THE SEED OF CONSUMER BEHAVIOR IN LATIN AMERICA: IS IT TIME FOR ACR-LATIN AMERICA? ROUNDTABLE REPETITION AND SPACING OF MARKETING STIMULI: IMPLICATIONS FOR MEMORY ROUNDTABLE TRUST IN CONSUMER BEHAVIOR RESEARCH ROUNDTABLE USING QUALITATIVE DATA ANALYSIS-PART II: ISSUES IN REPRESENTATIONS SUGGESTIONS FOR POSITIONING INTERPRETIVIST CONSUMER RESEARCH SATISFACTION AND PARTICIPATION IN VIRTUAL COMMUNITIES SEE HOW 'GOOD’ WE ARE: THE DANGERS OF USING CORPORATE SOCIAL ACTIVITIES IN COMMUNICATION CAMPAIGNS SELF-BRAND CONNECTIONS: AN EXPLORATORY STUDY INTO CONSTRUCT VALIDITY AND GENDER EFFECTS SEX-TYPING OF LEISURE ACTIVITIES: A TEST OF TWO THEORIES SOCIAL HUBS: A VALUABLE SEGMENTATION CONSTRUCT IN THE WORD-OF-MOUTH CONSUMER NETWORK SOCIAL INFLUENCE ON POST PURCHASE BRAND ATTITUDES SPECIAL RANDOM NUMBERS: BEYOND THE ILLUSION OF CONTROL SPECIAL SESSION SUMMARY AIF I COULD BE LIKE THAT.@: THE NOT-SO-HARMFUL EFFECTS OF SOCIAL COMPARISONS ON CONSUMERS SPECIAL SESSION SUMMARY A DEEPER LOOK AT ASSORTMENT SPECIAL SESSION SUMMARY ADVANCES IN THE PSYCHOLOGY OF CONSUMER INVESTMENT SPECIAL SESSION SUMMARY ADVANCES IN THE STUDY OF CREATIVE COGNITION IN CONSUMER BEHAVIOR SPECIAL SESSION SUMMARY ALTERNATIVE DECISION PROCESSES IN CONSUMPTION: PERSONAL RULES, RATIONALES, AND IDENTITY MAINTENANCE SPECIAL SESSION SUMMARY AUTOMATIC EFFECTS: THE CONSEQUENCES OF CONSTRUCT ACCESSIBILITY FOR BEHAVIOR, SELF-REGULATION, AND INFORMATION PROCESSING SPECIAL SESSION SUMMARY BEYOND BRAND IMAGE: ANALYZING THE CULTURE OF BRANDS SPECIAL SESSION SUMMARY BEYOND THE SACRED-PROFANE DICHOTOMY IN CONSUMER RESEARCH SPECIAL SESSION SUMMARY BLISS IS IGNORANCE? EMOTION, EVALUATION, AND THE FEELING BRAIN SPECIAL SESSION SUMMARY BRANDING ACROSS CULTURES: THE ROLE OF ANALYTIC AND HOLISTIC THINKING SPECIAL SESSION SUMMARY CONSUMER BIASES IN ESTIMATIONS OF PRODUCT QUANTITY, DISTANCE, AND CURRENCY VALUE SPECIAL SESSION SUMMARY CONSUMER DECISION STRATEGIES UNDER CONFLICT SPECIAL SESSION SUMMARY CONSUMER REACTIONS TO MARKETING PRACTICES: SKEPTICISM, SUSPICION, AND PAYBACK SPECIAL SESSION SUMMARY CONSUMERS’ BELIEFS ABOUT LUCK AND CONSEQUENT REACTIONS TO LUCKY AND UNLUCKY SITUATIONS SPECIAL SESSION SUMMARY CONSUMING CYBORGS: RESEARCHING POSTHUMAN CONSUMER CULTURE SPECIAL SESSION SUMMARY CONSUMING TELEVISION: CONNECTEDNESS AND COMMUNITY IN BROADCAST MEDIA SPECIAL SESSION SUMMARY CONTEXT EFFECTS IN CHOICE SPECIAL SESSION SUMMARY CORPORATE SOCIAL RESPONSIBILITY: A CONSUMER PERSPECTIVE SPECIAL SESSION SUMMARY DELIBERATION VERSUS AUTOMATICITY: WHEN CONSIDERING JUST ONE IS MISLEADING SPECIAL SESSION SUMMARY DIAGNOSING IDENTITY: EXPLORING THE COMPLEX RELATIONSHIP BETWEEN CONSUMER IDENTITIES, MOTIVATION, AND HEALTH-RELATED BEHAVIORS SPECIAL SESSION SUMMARY DRIVERS AND CONTEXTUAL MODERATORS OF CONSUMER VALUE FORMATION IN PARTICIPATIVE PRICING MECHANISMS SPECIAL SESSION SUMMARY DRIVERS OF HEDONIC CHOICE SPECIAL SESSION SUMMARY EFFECTS OF FRAMING ON MAGNITUDE PERCEPTIONS OF PRICES SPECIAL SESSION SUMMARY EFFECTS OF PREFERENCE ELICITATION TASK ON CONSUMER REACTIONS TO PRODUCT CUSTOMIZATION SPECIAL SESSION SUMMARY FEELING BADLY HELPS: NEGATIVE AFFECT AND GIVING BEHAVIOR SPECIAL SESSION SUMMARY HOW REGULATORY FOCUS INFLUENCES CONSUMER EVALUATIONS, JUDGMENTS AND CHOICES SPECIAL SESSION SUMMARY IMPLICIT MEASURES OF CONSUMER JUDGMENTS AND CHOICE SPECIAL SESSION SUMMARY INVESTIGATING LINKS BETWEEN CONSUMPTION EMOTIONS AND BEHAVIOR SPECIAL SESSION SUMMARY IT COULD HAPPEN TO ME: RISK ESTIMATES AND THE POSITIVITY/NEGATIVITY BIAS SPECIAL SESSION SUMMARY KIDS, CAUSES, AND CULTURE: EXPANSION OF COMMODITIES AND CONSUMERS IN THE 1990s SPECIAL SESSION SUMMARY LANGUAGE PROCESSING, AFFECT, AND COGNITION: WORD AND SENTENCE STRUCTURE EFFECTS ACROSS LANGUAGES SPECIAL SESSION SUMMARY MEMORY ACCESSIBILITY AND PRODUCT JUDGMENT SPECIAL SESSION SUMMARY NAVIGATING BETWEEN VIRTUES AND VICES: MODERATORS OF DECISIONS INVOLVING HEDONIC VERSUS UTILITARIAN CHOICES SPECIAL SESSION SUMMARY NEW FRONTIERS IN THE CONSTRUCTION OF PREFERENCES SPECIAL SESSION SUMMARY THE ADAPTIVE AND LESS ADAPTIVE IMPACT OF VISCERAL AND COGNITIVE FACETS OF EMOTIONAL EXPERIENCE SPECIAL SESSION SUMMARY THE ECONOMICS AND PSYCHOLOGY OF CONSUMER SEARCH: PROCESS-LEVEL PERSPECTIVES SPECIAL SESSION SUMMARY THE GENDERED NATURE OF THE EVOLVING TECHNOSCAPE: EVALUATING IDENTITY, REPRESENTATION, AND LOCALITY SPECIAL SESSION SUMMARY THE IMPACT ON PREFERENCES OF CONSUMER ACCESS TO INFORMATION IN ONLINE SHOPPING ENVIRONMENTS SPECIAL SESSION SUMMARY THE INFLUENCE OF CULTURAL THINKING STYLE ON EVALUATIVE PROCESSES SPECIAL SESSION SUMMARY THE POSITIVE AND NEGATIVE CONSEQUENCES OF MATERIALISM: WHAT ARE THEY AND WHEN DO THEY OCCUR? SPECIAL SESSION SUMMARY THE PSYCHOLOGY OF AUCTIONS: ENRICHING MODELS OF BIDDER AND SELLER BEHAVIOR SPECIAL SESSION SUMMARY THE ROLE OF UNCONSCIOUS PROCESSES IN CONSUMER CHOICE AND DECISION MAKING SPECIAL SESSION SUMMARY THE WORLD ACCORDING TO GARP: THE INFLUENCE OF LAY THEORIES ABOUT OTHERS ON CONSUMER JUDGMENT AND BEHAVIOR SPECIAL SESSION SUMMARY UNDERSTANDING THE EVALUATION OF FUTURE EVENTS: THE IMPACT OF PSYCHOLOGICAL CHARACTERISTICS BOTH OF THE EVENTS AND OF THE EVALUATORS SPECIAL SESSION SUMMARY WHEN WHAT I THINK FEEL AND DO DEPENDS ON WHO I AM: IDENTITY EFFECTS ON JUDGMENT, CHOICE AND SELF-REINFORCEMENT SPECIAL SESSION SUMMARY YOU DONE ME WRONG (AND THAT AIN’T RIGHT): THE ROLE OF BETRAYAL IN CONSUMER BEHAVIOR STRATEGIC BRAND CONCEPT AND BRAND ARCHITECTURE STRATEGYBA PROPOSED MODEL TALKING TOGETHER: CONSUMER COMMUNITIES AND HEALTH CARE TASTES, DISTASTES AND DISGUSTS: YOUNG CONSUMERS’ POSITIVE AND NEGATIVE EXPERIENCES OF FOOD THE CO-CREATION OF MEANING BETWEEN MARKETERS AND CONSUMERS; STEP 1: HOW MARKETING CREATIVES INTERPRET CONSUMER MOTIVATIONS THE COLLECTIVE-RELATIONAL PARADOX IN CONSUMER TRUST JUDGMENTS: FRAMEWORK AND PROPOSITIONS THE EFFECT OF FAMILY COMMUNICATION PATTERNS ON MOTHERS’ AND FATHERS’ PERCEIVED INFLUENCE IN FAMILY DECISION MAKING THE EFFECT OF INTERPERSONAL AND INTERPRODUCT COMPARISON ON PRODUCT CHOICE THE EFFECT OF IRRELEVANT INFORMATION ON CONSUMER IRRITATION AND ATTITUDES: THE MODERATING ROLE OF NEED TO EVALUATE THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPER’S EMOTIONS THE GENDERING OF PUBLIC TECHNOLOGY SPACES: A FEMINIST ANALYSIS OF A PUBLIC INTERNET CENTER THE GOLD THAT BINDS: THE RITUALISTIC USE OF JEWELRY IN A HINDU WEDDING THE IMPACT OF HUMOR IN FACE-TO-FACE AND ELECTRONIC SERVICE ENCOUNTERS THE IMPACT OF NFC AND KNOWLEDGE ON CONSUMER RESPONSE TOWARD COMPLEX PRINT ADVERTISEMENTS THE INFLUENCE OF PRICE DIFFERENCE AND EQUITY SENSITIVITY ON CUSTOMER SATISFACTION IN A DYNAMIC PRICING ENVIRONMENT THE INTERACTION BETWEEN ORDER OF ELICITATION AND EVENT CONTROLLABILITY ON THE SELF-POSITIVITY BIAS THE INTERACTIVE EFFECT OF TIMING AND ATTRIBUTE ALIGNABILITY ON CONSUMPTION THE INTERPLAY BETWEEN ARCHETYPES AND AUTOBIOGRAPHY IN MASS MEDIA PREFERENCES THE INVISIBLE NARRATOR: ATTRIBUTES AND CONSUMER ATTITUDES THE LIMITS OF SELF-REGULATION IN BEHAVIOR, CONSUMPTION AND CHOICE THE MEMETICS OF TRANSCENDENT PLACES THE POLIT-BRAND AND BLOWS AGAINST THE EMPIRE: THE COLLECTIVELY APPROVED BRANDS OF THE NEW-NEW LEFT 'THE QUIET MARKET’ A CRITICAL REALIST ACCOUNT OF C2C EXCHANGE IN THE WEST OF IRELAND THE ROLE OF CULTURE AND GENDER IN CONSUMER INFORMATION PROCESSING STYLES: EXPLORING THE EFFECTS ON AD MEMORY AND ATTITUDE THE SECOND ANNUAL ACR FILM FESTIVAL UNDERMINING SELF-REGULATION ABILITY AS A MEANS OF REDUCING RESISTANCE TO PERSUASION USING MARKET-SPECIFIC SYMBOLS IN ADVERTISING TO ATTRACT GAYS AND LESBIANS WITHOUT ALIENATING THE MAINSTREAM WHAT IS THE RELATION BETWEEN CULTURE AND DESIRABLE RESPONDING? WHAT MAKES YOU HAPPIERBA NONLOSS OR A GAIN? THE MODERATING ROLE OF REGULATORY FOCUS AND NEED FOR COGNITION WHEN CATEGORIZATION IS AMBIGUOUS: FACTORS THAT FACILITATE AND INHIBIT THE USE OF A MULTIPLE (VERSUS SINGLE) CATEGORY INFERENCE STRATEGY WHEN CONSUMERS TAKE THEIR SENSE OF SMELL FOR GRANTED WHEN COUNTERARGUING FAILS: EFFECTS ON ATTITUDE STRENGTH WHEN GOOD DEEDS DILUTE YOUR EQUITY WHEN RESEARCH PARTICIPANTS DON’T TELL IT LIKE IT IS: PINPOINTING THE EFFECTS OF SOCIAL DESIRABILITY BIAS USING SELF VS. INDIRECT-QUESTIONING WHEN THE ATTRACTION EFFECT DISAPPEARS: THE DIFFERENTIAL IMPACT OF ADDING COMMON VERSUS UNIQUE FEATURES ON CONSUMER CHOICE WHO ARE YOU AND WHY ARE YOU BEING NICE?: INVESTIGATING THE INDUSTRY EFFECT ON CONSUMER REACTION TO CORPORATE SOCIETAL MARKETING EFFORTS WHY CONSUMPTION VISION? UNDERSTATING CONSUMER VALUE IN ANTICIPATORY CONSUMPTION IMAGING WORKING PAPERS
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