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Proceedings Volume NA-30
A COMPARATIVE CONTENT ANALYSIS OF CAMBODIAN AND THAI PRINT ADVERTISEMENTS A DYNAMIC CHOICE PROCESS: HOW CHOICES GENERATE BIASED MEMORY THAT INFLUENCES FUTURE CHOICES A PRELIMINARY LOOK AT THE GLOBALIZATION OF THE TORTILLA IN MEXICO ACR FILM FESTIVAL ADVERTISING IN 1920S SHANGHAI: GLOBALIZATION AND LOCALIZATION IN THE WORLD OF CALENDAR ADVERTISING ALTERNATIVE MODELS FOR CAPTURING THE COMPROMISE EFFECT AN ANALYSIS OF MULTI-DIMENSIONAL INTERNAL REFERENCE PRICES AN EXAMINATION OF MONEY MANAGEMENT TENDENCIES AN INTRODUCTION TO POLITICIAN-TARGETED MARKETING AND THE POLITICAL CUSTOMER IN THE UNITED STATES ARE CONSUMER RELATIONSHIPS DIFFERENT? BAUDOLINO AT THE EDGE OF HISTORY: NARRATIVE CONSTRUCTION AND NARRATIVE CLOSURE IN A HERITAGE MUSEUM CALORIES FOR DIGNITY: FASHION IN THE CONCENTRATION CAMP CATEGORY INFORMATION TRANSFER: IMPLICATIONS FOR CONSUMER SEARCH COME FLY WITH ME: THE ROLE OF CONSUMER CONFIDENCE AND TRUST IN CRISIS COMPROMISING BETWEEN INFORMATION COMPLETENESS AND TASK SIMPLICITY: A COMPARISON OF SELF-EXPLICATED, HIERARCHICAL INFORMATION INTEGRATION, AND FULL-PROFILE CONJOINT METHODS CONSUMER RESPONSE TO CHANGING FOOD SYSTEMS IN URBAN CHINA CONSUMER STRATEGIES FOR AVERTING NEGATIVE CONSEQUENCES OF FAILED GIFT EXCHANGES: IS HONESTY EVER THE BEST POLICY? CONSUMER VALUES AND ATTITUDE TOWARD CAUSE-RELATED MARKETING: A CROSS-CULTURAL COMPARISON COPING WITH IT: REGRET FOR ACTION VS. INACTION IN THE CONSUMER CONTEXT CREOLIZATION OR PRODIGALIZATION? THE MANY AVATARS OF AN INDO-SINGAPOREAN FOOD CONSUMPTIONSCAPE DECISION UNCERTAINTY, EXPECTED-LOSS MINIMIZATION AND THE COMPROMISE EFFECT DETERMINANTS OF THE ACCESSIBILITY OF REGIONAL-PRODUCT INFORMATION DOING GENDER IN THE FAMILY: HOUSEHOLD PRODUCTION ISSUES EXAMINING CHILDREN’S COGNITIVE ABILITIES IN AN ADVERTISING CONTEXT: DIFFERENCES IN BREADTH AND DEPTH ACROSS AGE GROUPS EXPLORING SUBJECTIVE EMOTION INTENSITY: ANTECEDENTS AND POSTCONSUMPTION CONSEQUENCES FLOW IN INDIVIDUAL WEB SITES: MODEL ESTIMATION AND CROSS-CULTURAL VALIDATION FUNCTIONAL FOODS: A HEALTH SIMULACRUM GENDER DIFFERENCES IN RESPONSES TO EMOTIONAL ADVERTISING: THE EFFECT OF THE PRESENCE OF OTHERS HOW PROCESSING MODES INFLUENCE CONSUMERS’ COGNITIVE REPRESENTATIONS OF PRODUCT PERCEPTIONS FORMED FROM SIMILARITY JUDGEMENTS MEASURING CULTURAL ADAPTATION ON THE WEB: AN EXPLORATORY ANALYSIS OF U.S. AND JAPANESE WEB SITES MEASURING IMPLICIT SELF-CONCEPT DOMAINS WITH THE IMPLICIT ASSOCIATION TEST MEASURING THE BRAND PERSONALITY OF NON-PROFIT ORGANIZATIONS MEMORY FOR ADVERTISING AND INFORMATION CONTENT: COMPARING THE PRINTED PAGE TO THE COMPUTER SCREEN 'MINDING THE MALL': DO WE REMEMBER WHAT WE SEE? MOTIVATION AND LANGUAGE PROCESSING IN ADVERTISING TO BILINGUAL CONSUMERS NEGATIVE CONSEQUENCES OF MOBILE PHONE CONSUMPTION: EVERYDAY IRRITATIONS, ANXIETIES AND AMBIGUITIES IN THE EXPERIENCES OF FINNISH MOBILE PHONE CONSUMERS NO CONSUMER IS AN ISLANDCTHE RELEVANCE OF FAMILY DYNAMICS FOR CONSUMER WELFARE POSSIBLE SELVES? IDENTIFYING DIMENSIONS FOR EXPLORING THE DIALECTIC BETWEEN POSITIVE AND NEGATIVE SELVES IN CONSUMER BEHAVIOR PREFERENCE FOR CONTROL AND ITS EFFECT ON THE EVALUATION OF CONSUMPTION EXPERIENCES PRESIDENTIAL ADDRESS EXPERIENCE IS SEDUCTIVE PROBING THE DIMENSIONS OF THE NEED FOR COGNITION PSYCHOLOGICAL, MARKETING, PHYSICAL, AND SOCIOLOGICAL FACTORS AFFECTING ATTITUDES AND BEHAVIORAL INTENTIONS FOR CUSTOMERS RESISTING THE PURCHASE OF AN EMBARRASSING PRODUCT REASONING ABOUT ONLINE AND OFFLINE SERVICE EXPERIENCES: THE ROLE OF DOMAIN-SPECIFICITY IN THE FORMATION OF SERVICE EXPECTATIONS REDUCING COMPETITIVE AD INTERFERENCE BY VARYING ADVERTISING CONTEXT: A TEST OF NETWORK MODELS OF MEMORY SELF-REGULATION AND IMPULSIVE SPENDING PATTERNS SHOES AND SELF SO MANY CHOICES, SO LITTLE TIME: MEASURING THE EFFECTS OF FREE CHOICE AND ENJOYMENT ON PERCEPTION OF FREE TIME, TIME PRESSURE AND TIME DEPRIVATION SPECIAL SESSION SUMMARY ANTECEDENTS AND CONSEQUENCES OF EMOTIONAL RESPONSES TO ADVERTISING SPECIAL SESSION SUMMARY BEYOND VALENCE: NEGATIVE AFFECT AND ITS EFFECTS ON CONSUMER DECISION MAKING SPECIAL SESSION SUMMARY COME TOGETHER, RIGHT NOW, VIRTUALLY: AN EXAMINATION INTO ONLINE COMMUNITIES SPECIAL SESSION SUMMARY COMPELLING RELATIONSHIPS BETWEEN PRODUCTS AND CONSUMERS SPECIAL SESSION SUMMARY CONSTRUCTING PREFERENCES: THE INFLUENCE OF WHEN AND WHERE SPECIAL SESSION SUMMARY CONSUMER UNDERSTANDING OF PRICES AND PROFITS SPECIAL SESSION SUMMARY CREATIVITY AND INNOVATION: FROM STUDYING THE TRIBE TO THE AAHA’S@ TO EVALUATING THE IDEAS SPECIAL SESSION SUMMARY DOING GOOD RESEARCH: THE ETHICS AND REGULATION OF CONSUMER RESEARCH SPECIAL SESSION SUMMARY EFFECTS OF THINKING ON CONSUMER DECISIONS SPECIAL SESSION SUMMARY FAIRNESS CONSIDERATIONS IN BUSINESS INTERACTIONS SPECIAL SESSION SUMMARY INCORPORATING CONSUMER PERSPECTIVES IN THE ARCHITECTURAL DESIGN OF SERVICESCAPES SPECIAL SESSION SUMMARY INFLUENCE ATTEMPTS BEYOND PEOPLE’S AWARENESS SPECIAL SESSION SUMMARY INTRODUCING GENDER INTO THE ANALYSIS OF TECHNO-CONSUMPTION SPECIAL SESSION SUMMARY KIDS, CAUSES, AND CULTURE: EXPANSION OF COMMODITIES AND CONSUMERS IN THE 1990s SPECIAL SESSION SUMMARY MAKING DECISIONS ABOUT THE FUTURE: PSYCHOLOGICAL DRIVERS OF INTERTEMPORAL CHOICE SPECIAL SESSION SUMMARY MAKING IT REAL: ANTECEDENTS AND CONSEQUENCES OF HEALTH RISK PERCEPTIONS SPECIAL SESSION SUMMARY MIXED EMOTIONAL EXPERIENCES: REACTIONS TO AFFECTIVE REALITY SPECIAL SESSION SUMMARY PERSONALIZATION AND DECISION SUPPORT TOOLS: EFFECTS ON SEARCH AND CONSUMER DECISION MAKING SPECIAL SESSION SUMMARY PERSPECTIVES IN TIME: HOW CONSUMERS THINK ABOUT THE FUTURE SPECIAL SESSION SUMMARY POSTPURCHASE, INTERTEMPORAL CONSUMPTION BEHAVIOR SPECIAL SESSION SUMMARY PROCESSES UNDERLYING CONSUMER VALUATIONS AND BEHAVIOR IN VARIOUS AUCTION MECHANISMS SPECIAL SESSION SUMMARY PSYCHOLINGUISTIC PERSPECTIVES ON CONSUMER LEARNING SPECIAL SESSION SUMMARY PSYCHOLOGICAL APPROACHES TO FUTURE REWARDS: SEQUENCES, VALUATION, EFFORT, AND FREQUENCY PROGRAMS SPECIAL SESSION SUMMARY PUTTING CONTEXT EFFECTS IN CONTEXT: THE ROLE OF INFORMATION ABOUT THE CHOICE ENVIRONMENT SPECIAL SESSION SUMMARY SELF CONTROL AND PERSONAL FINANCIAL MANAGEMENT SPECIAL SESSION SUMMARY THE CONSUMER PSYCHOLOGY OF RATES SPECIAL SESSION SUMMARY THE EFFECTS OF PARTNERING WITH GOOD CAUSE ON CORPORATE AND ORGANIZATION IMAGE SPECIAL SESSION SUMMARY THE INFLUENCE OF SELF-REGULATORY GOAL ON INFORMATION PROCESSING, AFFECTIVE RESPONSES AND COUNTERFACTUAL THINKING SPECIAL SESSION SUMMARY THE RELATIONSHIP BETWEEN RATIONAL AND EXPERIENTIAL PROCESSING: CONFLICT, COMPLICITY, OR INDEPENDENCE? SPECIAL SESSION SUMMARY THE ROLE OF REFERENCE POINTS IN EVALUATING PRICE INFORMATION SPECIAL SESSION SUMMARY TIME IS ON MY SIDE: DURATION EFFECTS ON CONSUMPTION EXPERIENCES SPECIAL SESSION SUMMARY VISUALS ARE INFORMATION: HOW MEANING IS TRANSFERRED TO CONSUMERS THROUGH EXECUTIONAL ELEMENTS IN ADVERTISING SPECIAL SESSION SUMMARY WEIGHT AND HEIGHT AND SHAPE AND SIZE: WHEN DO PERIPHERAL CUES DRIVE EVALUATION AND CONSUMPTION? SPECIAL SESSION SUMMARY WHATCHA THINKING? MENTAL SIMULATION IN CONSUMER CONTEXTS SPECIAL SESSION SUMMARY WHEN BRANDS ARE STARSBEXPLORING CONSUMER RESPONSE TO PRODUCT PLACEMENTS SPECIAL SESSION SUMMARY WHERE ART AND COMMERCE COLLIDE: A FUNNEL APPROACH TO EMBEDDING MESSAGES IN NON-TRADITIONAL MEDIA STUDYING TELEVISION EFFECTS: UNREALISTIC ATTEMPT? THE 99 PRICE ENDING AS A SIGNAL OF A LOW-PRICE APPEAL THE ANTHROPOLOGY OF FILE SHARING: CONSUMING NAPSTER AS A GIFT THE COLLECTIVE CONSUMER-BRAND RELATIONSHIP THE CONSUMER VERSUS THE JUDGE: AN EMPIRICAL COMPARISON OF APPROACHES TO CONTENT ANALYSIS IN CROSS-CULTURAL ADVERTISING RESEARCH THE EFFECT OF MORPHEMIC FAMILIARITY AND EXPOSURE MODE ON RECALL AND RECOGNITION OF BRAND NAMES THE EFFECTS OF FEATURED BRAND QUALITY ON PRICE VALUATIONS OF THE PRODUCT PORTFOLIO THE ELICITATION AND GENERATION OF A SCRIPT FOR THE ACQUISITION OF MAJOR HOUSEHOLD APPLIANCES WITHIN A CONSUMER DECISION-MAKING FRAMEWORK THE IMPACT OF AGING ON CONSUMER RESPONSES: WHAT DO WE KNOW? THE INFLUENCE OF REGULATORY FOCUS ON CONSUMER INFORMATION PROCESSING THE INFLUENCE OF SOCIO-CULTURAL FRAMEWORKS ON CONSUMERS’ SERVICE RECOVERY EXPERIENCES THE PERCEIVED EFFECTIVENESS OF VIRTUAL SHOPPING AGENTS FOR SEARCH VS. EXPERIENCE GOODS THE ROLE OF BRAND/CAUSE FIT IN THE EFFECTIVENESS OF CAUSE-RELATED MARKETING CAMPAIGNS THE SOCIAL FORM OF NAPSTER: CULTIVATING THE PARADOX OF CONSUMER EMANCIPATION THRILL OF THE HUNT: THRIFT SHOPPING FOR PLEASURE TO RETAIN OR TO RELINQUISH: EXPLORING THE DISPOSITION PRACTICES OF PACKRATS AND PURGERS TOURISM, MODERNITY, AND HERITAGE PRODUCTION AT THE ALAMO TOWARD A CULTURAL THEORY OF CLASS CONSUMPTION: THE SOCIAL CONSTRUCTION OF THE TURKISH HAND-KNITTED SWEATER TOWARDS A CRITIQUE OF BRAND RELATIONSHIPS TRANSFER OF BRAND EQUITY IN BRAND EXTENSIONS: THE IMPORTANCE OF BRAND LOYALTY TURNING SHOPPERS INTO SELLERS: TWO EXPERIMENTS ON MEMBER-GET-MEMBER CAMPAIGNS UNDERSTANDING CONSUMERS’ NEED TO PERSONALLY INSPECT PRODUCTS PRIOR TO PURCHASE VISUAL RHETORIC IN NEW PRODUCT DESIGN WHAT IF YOU SURPRISE YOUR CUSTOMERS ... WILL THEY BE MORE SATISFIED? FINDINGS FROM A PILOT EXPERIMENT WHEN GAINS EXCEED LOSSES: ATTRIBUTE TRADE-OFFS AND PROSPECT THEORY WORKING PAPER ABSTRACTS
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