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Proceedings Volume NA-29
A DUAL-PROCESS THEORY OF INFORMATION OVERLOAD A MODEL OF BRAND EVALUATION FORMATION WITH MEMORY BASED CONTEXT EFFECTS ACCEPTANCE OF BRAND EXTENSIONS: INTERACTIVE INFLUENCES OF PRODUCT CATEGORY SIMILARITY, TYPICALITY OF CLAIMED BENEFITS, AND BRAND RELATIONSHIP QUALITY ADVERTISING DEATH AND IDENTITY THROUGH OBITUARIES IN GHANA ADVERTISING=S LONGITUDINAL EFFECTS ON BRAND ATTITUDES: THE MODERATING ROLES OF EVALUATION GOALS AND ATTITUDE CONFIDENCE AFFECT AS INFORMATION: THE ROLE OF AFFECT IN CONSUMER ONLINE BEHAVIORS AN EXPLORATORY EXAMINATION OF DISTRACTED DRIVING AS CONSUMPTION AN EXPLORATORY STUDY OF AGE RELATED VICARIOUS NOSTALGIA AND AESTHETIC CONSUMPTION AN IMPLICIT MEASURE OF PRICE PERCEPTION: EXPLORING THE ODD-PRICING EFFECT APPROACHING WHAT WE HOPE FOR AND AVOIDING WHAT WE FEAR: THE ROLE OF POSSIBLE SELVES IN CONSUMER BEHAVIOR ARE ANTECEDENTS OF CONSUMER DISSATISFACTION AND CONSUMER ATTRIBUTIONS FOR PRODUCT FAILURES UNIVERSAL? ATTITUDE STRENGTH AND RESISTANCE TO PERSUASION ATTITUDE TOWARD A COMPARATIVE ADVERTISEMENT: THE ROLE OF AN ENDORSER BRAND AS A RELATIONSHIP PARTNER: GENDER DIFFERENCES IN PERSPECTIVES BRAND COMMUNITIES AND PERSONAL IDENTITIES: NEGOTIATIONS IN CYBERSPACE BRAND TRUST AND ONLINE CONSUMER BEHAVIOR CATCH A TIGER BY HIS TOE: AMBIVALENCE IN DECISION MAKING IN THE 2000 PRESIDENTIAL ELECTION CERTIFICATES OF ORIGIN AND REGIONAL PRODUCT LOYALTY CHILDREN’S REACTIONS TO ADVERTISING COMMUNICATION: MULTIPLE METHODS, MODERATING VARIABLES AND CONSTRUCT VALIDITY ISSUES CHILDREN=S USE OF CONSUMER HEURISTICS COLORS AND SCARVES: THE SYMBOLIC CONSUMPTION OF MATERIAL POSSESSIONS BY SOCCER FANS COMMUNICATING QUALITY THROUGH SIGNALS AND SUBSTANTIVE MESSAGES: THE EFFECTS OF SUPPORTING INFORMATION AND NEED FOR COGNITION CONCEPTUALIZING NEWNESS AND POSITIONING REALLY NEW PRODUCTS CONFIDENCE IN THOUGHTS TO COMMERCIALS: A SELF-VALIDATION ANALYSIS CONSIDERATION SETS UNDER VARIETY SEEKING CONDITIONS: AN EXPERIMENTAL INVESTIGATION CONSUMER RESPONSES TO DISCONTINUANCE OF FAVORITE PRODUCTS: AN EXPORATORY STUDY CONSUMER SEARCH FOR INFORMATION IN THE DIGITAL AGE: AN EMPIRICAL STUDY OF PRE-PURCHASE SEARCH FOR AUTOMOBILES CONSUMER SKEPTICISM AND THE AWAITING ROOM OF THE MIND@: ARE CONSUMERS MORE LIKELY TO BELIEVE ADVERTISING CLAIMS IF THEY ARE MERELY COMPREHENDED? CONSUMERS' ETHICAL JUDGMENTS OF ISSUE ADVERTISING COUNTRY-OF-ORIGIN STEREOTYPES AND THE PROCESSING OF ADS: A TOMATO-FIELD EXPERIMENT CULTURAL PARADOXES REFLECTED IN BRAND MEANING: McDONALD=S IN SHANGHAI CHINA DECISION MAKING IN INFORMATION-RICH ENVIRONMENTS: THE ROLE OF INFORMATION STRUCTURE DECISION-MAKING COMPETENCE DECOMPOSED SIMILARITY MEASURES IN BRAND EXTENSIONS DESIGNING AND MAINTAINING AN EFFECTIVE WEB SITE TO FACILITATE ONLINE CUSTOMER RELATIONSHIPS DOES TELEVISION VIEWING PROMOTE MATERIALISM? CULTIVATING AMERICAN PERCEPTIONS OF THE GOOD LIFE DOING BRAND AND SUBCULTURAL ETHNOGRAPHIES: DEVELOPING THE INTERPRETIVE COMMUNITY CONCEPT IN CONSUMER RESEARCH DRIFTING AWAY FROM EXCESSIVE CONSUMPTION: A NEW SOCIAL MOVEMENT BASED ON IDENTITY CONSTRUCTION EFFECT OF MANUFACTURER REPUTATION, RETAILER REPUTATION AND PRODUCT WARRANTY ON CONSUMER JUDGMENTS OF PRODUCT QUALITY: A CUE DIAGNOSTICITY FRAMEWORK EXPLORING MOTIVATIONS FOR PARTICIPATION IN A CONSUMER BOYCOTT FOSTERING COOPERATION ON THE INTERNET: SOCIAL EXCHANGE PROCESSES IN INNOVATIVE VIRTUAL CONSUMER COMMUNITIES FROM CULTURAL MODELS TO CULTURAL CATEGORIES: A FRAMEWORK FOR CULTURAL ANALYSIS GIVING AN "E-HUMAN TOUCH" TO E-RETAILING: AN EXAMINATION OF THE EFFECTIVENESS OF VIRTUAL SALESPEOPLE HEARING VOICES: THE IMPACT OF ANNOUNCER SPEECH CHARACTERISTICS ON CONSUMER RESPONSE TO BROADCAST ADVERTISING HISTORICAL REVIEW OF ADVERTISING TARGETING MOTHERS: CONTENT ANALYSIS UNDER SOCIOLOGICAL IMAGINATION OF ADS IN 1920s, 1950s, AND 1980s HOW DESCRIPTIVE MENU LABELS INFLUENCE ATTITUDES AND REPATRONAGE HOW DO MOBILES COMMUNICATE? THE ROLE OF PRODUCT DESIGN IN PRODUCT RELATED CONSUMER RESPONSES: THE CASE OF MOBILE TELEPHONES HOW DOES CHOICE AFFECT EVALUATIONS? IN MEMORIAL IN-BETWEEN MODERNITIES AND POSTMODERNITIES: THEORIZING TURKISH CONSUMPTIONSCAPE INCIDENTAL PRICES AND THEIR EFFECT ON CONSUMER WILLINGNESS TO PAY INNOVATION DIFFUSION AS A PROCESS FOR STATUS ATTAINMENT INVESTIGATING CONSUMER RESPONSIVENESS TO SERVICE CONTRACT ATTRIBUTES: A CHOICE EXPERIMENTAL APPROACH INVESTIGATING THE ROLE OF ATTACHMENT DIMENSIONS AS PREDICTORS OF SATISFACTION IN CONSUMER-BRAND RELATIONSHIPS JEWISH IDENTITY, SOCIAL CAPITAL AND GIVING LIVING ATHE GOOD LIFE@: THE HEDONIC SUPERIORITY OF EXPERIENTIAL OVER MATERIAL PURCHASES MARKETING GOVERNMENT-ADMINISTERED PROGRAMS TO AT RISK CONSUMER GROUPS: THE CASE OF SERVICES WE CAN=T GIVE AWAY MEANS-END THEORY OF LIFESTYLECA REPLICATION IN THE UK MEASURING BRAND EQUITY: PROPOSAL FOR CONCEPTUAL AND METHODOLOGICAL IMPROVEMENTS MEASURING IMPLICIT CONSUMER ATTITUDES AND PREDICTING BRAND CHOICE MISREPRESENTATION IN THE CONSUMER CONTEXT NO LOYALTY, NO VOICE, NO EXIT: CONSUMER SECONDARY COPING WITH ENSLAVEMENT RELATIONSHIPS NO ONE WANTS TO LOOK CHEAP: AN EXAMINATION OF EMBARRASSMENT AND IMPRESSION MANAGEMENT CONCERNS AS REASONS FOR NOT USING COUPONS ONE WORD, TWO SCHEMAS: EMPIRICAL EXPLORATIONS OF BILINGUALS= COGNITIVE DUALITY ORDER EFFECTS ON SOCIAL ATTITUDE IN AN EASTERN CULTURE: IMPLICATIONS FOR CROSS-CULTURAL CONSUMER RESEARCH OVERALL STORE PRICE IMAGE: THE INTERACTIVE INFLUENCE OF PRODUCT CONSUMPTION SPAN, UNIT PRODUCT PRICE, AND SHOPPING BASKET SIZE OVER-READING INTO THE VISUAL PRINT AD: THE DEVELOPMENT OF WEAK IMPLICATURES AMONG CONSUMERS FROM THE UNITED STATES, SPAIN, AND THE PHILIPPINES PRESIDENTIAL ADDRESS IS CONSUMER BEHAVIOR DIFFERENT? PUTTING CONSUMER VOICE BACK IN PUBLIC POLICY: AN ENLIGHTENMENT MODEL APPROACH RAISING YOUNG CONSUMERS: CONSUMER SOCIALIZATION AND PARENTAL STYLE ACROSS CULTURES READING WRITERS, QUAFFING QUIDDITY AND REJOICING JOYCEANS: UNPICKING THE PACKAGING OF AN IRISH ICON REASONING ABOUT ONLINE AND OFFLINE SERVICE EXPERIENCES: THE ROLE OF DOMAIN-SPECIFICITY SEGMENTING A LOCAL LATINO MARKET USING BERRY=S ACCULTURATION TAXONOMY SELF-DISCLOSURE ON THE WEB: THE IMPACT OF PRIVACY POLICY, REWARD, AND COMPANY REPUTATION SENSE OF HUMOR AND ADVERTISING: A FUNNY THING HAPPENED ON THE WAY TO THE MODEL SHOCKING ADS! DO THEY WORK? SMALL PRINT VERSUS LARGE PRINT: CONSUMER EVALUATIONS OF DIFFERENT REBATE AD FORMATS SOCIALIZATION ASPECTS OF PARENTS, CHILDREN, AND THE INTERNET SPECIAL SESSION SUMMARY BEYOND BROAD CROSS-CULTURAL CLASSIFICATIONS: IMPLICATIONS FOR UNDERSTANDING CONSUMER RESPONSES SPECIAL SESSION SUMMARY BRANDING METRICS: NEW METHODS FOR ELICITING CONSUMER BRAND ASSOCIATIONS SPECIAL SESSION SUMMARY CONSUMER PREFERENCE DEVELOPMENT SPECIAL SESSION SUMMARY CONSUMER RESPONSE TO CONSTRAINED CHOICE SPECIAL SESSION SUMMARY CONSUMER RESPONSES TO UNEXPECTED PRICE CHANGES: AFFECTIVE REACTIONS AND MENTAL ACCOUNTING EFFECTS SPECIAL SESSION SUMMARY CONSUMERS AS MOTIVATED BEINGS: THE INFLUENCE OF SELF-REGULATION ON JUDGEMENT AND PERSUASION SPECIAL SESSION SUMMARY CONSUMERS' PERCEPTIONS OF PERSUASIVE INTENT: EXAMINING CONSUMER PERSUASION KNOWLEDGE SPECIAL SESSION SUMMARY CONTEXT EFFECTS IN CONSUMER JUDGMENTS SPECIAL SESSION SUMMARY E-RATIONALITY: RATIONALITY IN ELECTRONIC ENVIRONMENTS? SPECIAL SESSION SUMMARY EXPANDING THE SCOPE OF WORD OF MOUTH: CONSUMER-TO-CONSUMER INFORMATION ON THE INTERNET SPECIAL SESSION SUMMARY GENERATING OPTIONS IN CONSUMER CHOICE SPECIAL SESSION SUMMARY HEDONIC INTERACTIONS BETWEEN CHOICE AND CONSUMPTION SPECIAL SESSION SUMMARY HOW AND WHY CONSUMERS REMEMBER PRICE INFORMATION SPECIAL SESSION SUMMARY IMPLICIT MEASURES AS EFFECTIVE MARKET RESEARCH TOOLS SPECIAL SESSION SUMMARY INTEGRATING THE CONSUMER INTO CATEGORY ASSORTMENT DESIGN SPECIAL SESSION SUMMARY INTERNET MARKET INSTITUTIONS SPECIAL SESSION SUMMARY INTERROGATING NON-WESTERN CONSUMER CULTURES: ARE WE REALLY TALKING ABOUT POSTMODERN PLURALITY, MULTIPLE MODERNITIES OR PRE-MODERN TRANSFORMATIONS? SPECIAL SESSION SUMMARY LANGUAGE AND FLEXIBILITY IN THOUGHT SPECIAL SESSION SUMMARY LESSONS LEARNED: NEW METHODS FOR RESEARCH WITH CHILDREN SPECIAL SESSION SUMMARY LOYALTY BY DESIGN: UNDERSTANDING CONSUMERS= RELUCTANCE TO SHOP WHEN BUYING ONLINE SPECIAL SESSION SUMMARY MAKING GOOD OF DOING BAD: NEGOTIATING TRANSGRESSIONS IN CONSUMER-PRODUCT RELATIONSHIPS SPECIAL SESSION SUMMARY MARKET FORMATIONS: THREE EMPIRICAL INVESTIGATIONS ON THE CONSTRUCTION OF CONSUMER REPRESENTATIONS SPECIAL SESSION SUMMARY NEW RESEARCH ON ASSOCIATIVE LEARNING SPECIAL SESSION SUMMARY PERSONALIZATION AND CUSTOMIZATION: IMPLICATIONS FOR CONSUMER DECISION MAKING AND BEHAVIOR SPECIAL SESSION SUMMARY PROCESSES UNDERLYING DIRECTION AND MAGNITUDE OF CONTEXT EFFECTS: ADVANCES IN THEORY AND IMPLICATIONS FOR CONSUMER SETTINGS SPECIAL SESSION SUMMARY PUTTING THE CUSTOMER BACK INTO CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SPECIAL SESSION SUMMARY RECENT DEVELOPMENTS IN VISUAL ATTENTION RESEARCH SPECIAL SESSION SUMMARY RE-CONCEPTUALIZING AGE AND CONSUMPTION SPECIAL SESSION SUMMARY RELATIVE SALIENCE IN CONSUMER DECISIONS SPECIAL SESSION SUMMARY REVISE AND RESUBMIT: BIASES IN PERCEPTIONS OF HEALTH RISK SPECIAL SESSION SUMMARY STYLE AND METAPHOR IN VISUAL PERSUASION SPECIAL SESSION SUMMARY TELLING THE DIFFERENCE: CONSUMER EVALUATIONS OF AUTHENTIC AND INAUTHENTIC MARKET OFFERINGS SPECIAL SESSION SUMMARY THE CHINESE CONSUMER REVOLUTION SPECIAL SESSION SUMMARY THE DYNAMIC NATURE OF CULTURE AND CONSUMER BEHAVIOR SPECIAL SESSION SUMMARY THE EFFECTS OF GOALS ON CONSUMER CHOICE SPECIAL SESSION SUMMARY UNDERSTANDING CONSUMER CULTURE: CONTRIBUTIONS OF PRACTICING ANTHROPOLOGISTS SPECIAL SESSION SUMMARY UNDERSTANDING PROCESSES UNDERLYING CONSUMER INFERENCES SPECIAL SESSION SUMMARY UTOPIAN CONSUMPTION SPECIAL SESSION SUMMARY WAITING FOR SERVICE: AFFECTIVE RESPONSES, SATISFACTION AND DECISION-MAKING OF CONSUMERS WAITING IN QUEUES SPECIAL SESSION SUMMARY WHEN WILL CONSUMERS ACT ON THEIR ATTITUDES?: NEW DIRECTIONS IN ATTITUDE-BEHAVIOR CONSISTENCY SYMBOLS FOR SALE ... AT LEAST FOR NOW: SYMBOLIC CONSUMPTION IN TRANSITION ECONOMIES TAKING STOCK OF STOCKBROKERS: EXPLORING INVESTOR DECISION STRATEGIES VIA VERBAL PROTOCOLS THE BRAND EXTENSION EVALUATION PROCESS: INSIGHTS FROM THE CONTINUUM MODEL OF IMPRESSION FORMATION THE CONTEMPORARY TOURIST: IS EVERYTHING OLD NEW AGAIN? THE CREATION OF NEW DIDEROT UNITIES: A QUEST FOR POSSIBLE SELVES? THE DIMENSIONAL STRUCTURE OF CONSUMER BUYING IMPULSIVITY: MEASUREMENT AND VALIDATION THE EFFECT OF BANNER ADVERTISEMENTS ON JUDGMENT AND CHOICE THE EFFECT OF BRAND ALLIANCE PORTFOLIO ON THE PERCEIVED QUALITY OF AN UNKNOWN BRAND THE EFFECT OF IMMIGRATION ON THE TASTES & PREFERENCES IN FOOD OF THE NATIVE-BORN CONSUMER THE EFFECT OF INTERPERSONAL COMMUNICATION STYLE ON MISCOMPREHENSION AND PERSUASION OF PRINT ADVERTISEMENTS THE EFFECT OF PROCESSING STRATEGY ON THE TRANSFER OF NEWLY ACQUIRED COVARIATION KNOWLEDGE THE EFFECT OF PRODUCT PRESENTATION FORMAT AND PRODUCT KNOWLEDGE ON THE EVALUATION OF AN INTERACTIVE PRODUCT DESIGN SYSTEM THE EFFECTS OF BRAND COMMITMENT ON THE EVALUATION OF COMPETITIVE BRANDS THE EFFECTS OF POST-PURCHASE EVALUATION FACTORS ON ONLINE VS. OFFLINE CUSTOMER COMPLAINING BEHAVIOR: IMPLICATIONS FOR CUSTOMER LOYALTY THE EMERGENCE OF THE POSTHUMAN CONSUMER AND THE FUSION OF THE VIRTUAL AND THE REAL: A CRITICAL ANALYSIS OF SONY=S AD FOR MEMORY STICKTM THE FICTION OF NO FRICTION: A USER SKILLS APPROACH TO COGNITIVE LOCK-IN THE FUNDAMENTAL ATTRIBUTION ERROR: SOCIAL INFERENCE OF SERVICE OUTCOMES THE IMPACT OF BACKGROUND LYRICS ON RECALL OF CONCURRENTLY PRESENTED VERBAL INFORMATION IN AN ADVERTISING CONTEXT THE IMPACT OF COMPUTER ANXIETY ON THE EVALUATION OF PRICES ON THE INTERNET THE IMPACT OF EXPLANATORY STYLE ON EVENT-INDUCED STRESS AND BUYING-RELATED MANIFESTATIONS OF COPING BEHAVIOR THE INFLUENCE OF EXPERTISE ON PREFERENCES FOR ASSORTMENT VARIETY; WHEN LESS VARIETY IS BETTER THE INFLUENCE OF FLOW ON HEDONIC AND UTILITARIAN SHOPPING VALUES THE INFLUENCE OF MOMENT-TO-MOMENT PLEASANTNESS AND INFORMATIVENESS ON ZAPPING TV COMMERCIALS: A FUNCTIONAL DATA AND SURVIVAL ANALYSIS APPROACH THE LIMITS OF FUNGIBILITY: RELATIONAL SCHEMATA AND THE VALUE OF THINGS THE MASCULINE HEGEMONY IN SPORTS: IS GOLF FOR ALADIES@? THE MODERATED INFLUENCE OF INTERNAL CONTROL: AN EXAMINATION ACROSS HEALTH RELATED BEHAVIORS THE ROLE OF HUMOR IN THE PERSUASION OF INDIVIDUALS VARYING IN NEED FOR COGNITIONM THOUGHTS THAT COUNT: FAIRNESS AND POSSIBILITIES, INTENTIONS AND REACTIONS TO DO OR NOT TO DO: DIFFERENCES IN THE COGNITIVE AVAILABILITY OF ACTION AND INACTION REGRETS TOWARD UNDERSTANDING THE DYNAMICS OF NON-TRADITIONAL CONSUMERS: AN EXPLORATORY CONSIDERATION OF LESBIAN COUPLES IN AMERICA TRACKING THE ACTIVATION OF GOALS DURING THE CONSUMER CHOICE PROCESS TRAIT AND SITUATIONAL ANTECEDENTS TO NON-CONSUMPTION UNDERSTANDING PREFERENCE REVISION AND CONCESSION IN JOINT DECISIONS UNNOTICED RELATIONSHIPS: DO CONSUMERS EXPERIENCE CO-BRANDED PRODUCTS? UPPER-LOWER VISUAL FIELD EFFECTS ON THE VISUAL MEMORY FOR INCIDENTALLY VIEWED BRANDED IMAGES USERS= ATTITUDES TOWARD WEB ADVERTISING: EFFECTS OF INTERNET MOTIVATION AND INTERNET ABILITY USING NETWORK ANALYSIS TO UNDERSTAND BRANDS WARNING! PROCEED WITH CAUTION: A META-ANALYSIS OF THE EFFECTIVENESS OF WARNING LABELS WHEN CUSTOMERS DEVELOP COMMITMENT TO THE SERVICE EMPLOYEE: EXPLORING THE DIRECT AND INDIRECT EFFECTS ON THE PROPENSITY TO STAY WHEN DO SOCIAL SPONSORSHIPS ENHANCE OR DILUTE EQUITY? FIT, MESSAGE SOURCE, AND THE PERSISTENCE OF EFFECTS WHEN IT HURTS TO HAVE GOOD IMAGE: CONTEXT EFFECTS WITHOUT A CONTEXT WILLA FAMILY BRAND IMAGE BY DILUTED BY AN UNFAVORABLE BRAND EXTENSION? A BRAND TRIAL-BASED APPROACH YOUTH IDENTITIES AND CONSUMER CULTURE: NAVIGATING LOCAL LANDSCAPES OF GLOBAL SYMBOLS
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