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Proceedings Volume NA-28
.COM SATISFACTION AND .COM DISSATISFACTION: ONE OR TWO CONSTRUCTS? AD COGNITIONS IN TELEVISION AD PROCESSING: THE EXPECTATION-MOTIVATION-MATCHING MODEL (E3M) AN EMPIRICAL STUDY OF ONLINE ATMOSPHERICS AND SHOPPER RESPONSES AN EVALUATION OF THE RETAIL SERVICE QUALITY SCALE FOR U.S. AND KOREAN CUSTOMERS OF DISCOUNT STORES AN EXAMINATION OF DEMOGRAPHIC, LIFESTYLE AND PERSONALITY INFLUENCES ON CONSUMER PREFERENCES FOR PARTICIPATING IN PROMOTIONAL GAMES AN EXAMINATION OF URBAN CHINESE CHILDREN’S RELATIVE INFLUENCE IN FAMILY DECISION-MAKING AN EXPERIMENTAL INVESTIGATION OF THE PROCESSES UNDERLYING THE INTERPRETATION OF NONVERBAL SIGNS AND METAPHORS IN ADVERTISING AN INVESTIGATION OF AGENT ASSISTED CONSUMER INFORMATION SEARCH: ARE CONSUMERS BETTER OFF? ANTECEDENTS OF CONSUMER FINANCING DECISIONS: A MENTAL ACCOUNTING MODEL OF REVOLVING CREDIT USAGE ATTENDING PERFORMING ARTS: A CONSUMPTION SYSTEM MODEL OF BUYING-CONSUMING EXPERIENCES ATTENTION GRABBERS: AN EXPLORATION OF THE AUTOMATIC CATEGORIZATION OF ADVERTISEMENT HEADLINES BEING LIKE OR BEING LIKED: IDENTITY VS. APPROVAL IN A SOCIAL CONTEXT CAMP AS CULTURAL CAPITAL: FURTHER ELABORATION OF A CONSUMPTION TASTE CHANGING FACES IN SERVICES RELATIONSHIPS: CUSTOMERS= ROLES DURING DISSATISFACTORY SERVICE ENCOUNTERS CHILD-BRAND RELATIONSHIPS: A CONCEPTUAL FRAMEWORK CHILDREN=S PERCEIVED TRUTHFULNESS OF TELEVISION ADVERTISING AND PARENTAL INFLUENCE: A HONG KONG STUDY COLLECTING BRAND LOYALTY: A COMPARATIVE ANALYSIS OF HOW COCA-COLA AND HALLMARK USE COLLECTING BEHAVIOR TO ENHANCE BRAND LOYALTY COLLEGE STUDENTS’ ATTRIBUTIONS OF RESPONSIBILITY FOR A DRUNK DRIVING ACCIDENT CONSUMER PERCEPTIONS OF PRODUCT PARITY IN E-COMMERCE MARKETS: THE EFFECT OF SEARCH SET SIZE ON PARITY JUDGMENTS AND CHOICE SATISFACTION CONSUMER PSYCHOLOGICAL ATTACHMENT: EXPLORING DIFFERENCES ACROSS CUSTOMER SEGMENTS AND PRODUCT CATEGORIES CONSUMER VENGEANCE: GETTING EVEN AT THE EXPENSE OF GETTING A GOOD DEAL CONSUMERS’ ATTITUDINAL PROFILES: AN EXAMINATION AT THE CONGRUENCE BETWEEN COGNITIVE, AFFECTIVE AND CONATIVE SPACES CONSUMING IDENTITY: THE CASE OF SCOTLAND CONSUMING TO ACHIEVE AFFECTIVE GOALS: A FRAMEWORK FOR ANALYSIS WITH APPLICATION CONSUMPTION ECOLOGY: THE ROLE OF TIME & SPACE IN THE ADOPTION, INTEGRATION AND CONSUMPTION OF TECHNOLOGY PRODUCTS IN EVERYDAY LIFE CONTEXTUAL COMMUNICATION STYLES AND THEIR EFFECT ON VISUAL IMAGERY IN PRINT ADVERTISING: A CROSS-CULTURAL STUDY CREATING EFFECTIVE NAME TRANSLATIONS FOR GLOBAL BRANDS CULTURAL MODELS AS MEANING MAKERS: AN EMPIRICAL EXPLORATION OF CONSUMER INTERPRETATIONS OF MARKETING COMMUNICATIONS CUSTOMIZATION DECISIONS: THE ROLES OF ASSORTMENT AND CONSIDERATION DEATH BECOMES US: NEGOTIATING CONSUMER IDENTITIES THROUGH FUNERARY PRODUCTS IN GHANA DEFENDING AGAINST CONSUMERISM: AN EMERGENT TYPOLOGY OF PURCHASE RESTRAINT STRATEGIES DIFFERENCES IN NORMATIVE AND INFORMATIONAL SOCIAL INFLUENCE DISENTANGLING REGRET FROM EXPECTANCY-DISCONFIRMATION DO CONSUMERS’ GENES INFLUENCE THEIR BEHAVIOR? FINDINGS ON NOVELTY SEEKING AND COMPULSIVE CONSUMPTION DOES IT MAKE SENSE TO USE SCENTS TO ENHANCE BRAND MEMORY? DO-IT-YOURSELF INVESTING: EXPLORING THE ETHOS OF ONLINE TRADING EXAMINING THE DELETERIOUS EFFECTS OF ADVERTISING REPETITION IN A COMPETITIVE ENVIRONMENT EXCLUSIVE OR INTENSIVE DISTRIBUTION? THE SIGNALING ROLE OF CHANNEL INTENSITY IN CONSUMER INFORMATION PROCESSING FARING ONE THOUSAND MILES TO GIVE GOOSE FEATHERS: GIFT GIVING IN THE PEOPLE=S REPUBLIC OF CHINA FUNDAMENTAL FASHIONS: THE CULTURAL POLITICS OF THE TURBAN AND THE LEVI’S GENDER DIFFERENCES IN THE RISK PERCEPTIONS AND EFFECTIVENESS OF RISK REDUCERS IN ONLINE PURCHASING GENDER ROLE INCONGRUENCY AND MEMORABLE GIFT EXCHANGE EXPERIENCES GIFT-GIVING AS A METAPHOR FOR UNDERSTANDING NEW PRODUCTS THAT DELIGHT GUILT APPEALS: THE EFFECTS OF RESPONSIBILITY AND ALTRUISTIC NORMS HOW NOW RALPH LAUREN? THE SEPARATION OF BRAND AND PRODUCT IN A COUNTERFEIT CULTURE HOW SHOULD ONE BE TOLD TO HOLD? INTERNET FORUMS AS INFLUENTIAL SOURCES OF CONSUMER INFORMATION INVOLVED WITH WHAT? THE IMPACT OF HETEROGENEITY IN GOAL HIERARCHIES ON HIGH ENDURING INVOLVEMENT LATTICE ANALYSIS: AN APPROACH FOR STUDYING THE DUAL CONTAINMENT STRUCTURES OF CONSUMPTION PHENOMENA LE PARC DISNEY: CREATING AN AAUTHENTIC@ AMERICAN EXPERIENCE LETTING GO: THE PROCESS AND MEANING OF DISPOSSESSION IN THE LIVES OF CONSUMERS LIGHTING THE TORCH: HOW DO INTERGENERATIONAL INFLUENCES DEVELOP? LIVING WITH CONTRADICTIONS: REPRESENTATIONAL POLITICS AND POLITICS OF REPRESENTATION IN ADVERTISING MAPPING THE NEGATIVE SELF: FROM 'SO NOT ME'...TO 'JUST NOT ME' MEASURING AD-EVOKED LOVE MONEY, MONEY, MONEY! NOT THE SAME BY ANOTHER NAME ... SHAPE ... OR FORM! MORAL ORIENTATION: ITS RELATION TO PRODUCT INVOLVEMENT AND CONSUMPTION O SELF, ARE THOU ONE OR MANY? AN EMPIRICAL STUDY OF HOW CONSUMERS CONSTRUCT AND PERCEIVE THE SELF ON THE USE OF NAIVE THEORIES OF BIAS TO REMOVE OR AVOID BIAS: THE FLEXIBLE CORRECTION MODEL ONLINE REVIEWS: DO CONSUMERS USE THEM? PASSIONATE SURFERS IN IMAGE-DRIVEN CONSUMER CULTURE: FASHION-CONSCIOUS, APPEARANCE-SAVVY PEOPLE AND THEIR WAY OF LIFE PLEASURES OF DIFFERENT INTENSITY LEVELS: PROPERTIES OF THEIR ONLINE HEDONIC RATINGS AND THEIR IMPACT ON CONSUMPTION BEHAVIOR PRESIDENTIAL ADDRESS CONSUMER BEHAVIOR AS A SOCIAL SCIENCE PRICE PERCEPTIONS: A CROSS-NATIONAL STUDY BETWEEN AMERICAN AND CHINESE YOUNG CONSUMERS PRICE-MATCHING REFUNDS AND CONSUMER PRICE PERCEPTIONS: EFFECT ON STORE PRICE IMAGE AND PROCESSING OF PRICE INFORMATION RECALLING EVENTS: EXAMPLES AS CUES IN BEHAVIORAL QUESTIONS RELATIONSHIP MARKETING, GENDER, AND CULTURE: IMPLICATIONS FOR CONSUMER BEHAVIOR RESEARCH IN EXPLORING THE ONLINE CONSUMER EXPERIENCE ROLE OF CONSUMER RELATIONSHIPS WITH A BRAND IN BRAND EXTENSIONS: SOME EXPLORATORY FINDINGS SENSITIVITY TO GAINS AND LOSSES IN FINANCIAL DECISION MAKING: THE UBIQUITOUS INFLUENCE OF PROMOTION VS. PREVENTION GOALS SHOPPING AS A JUNGLE TRIP SOCIALIZATION IN CONTEXT: THE DIFFERENTIAL EFFECTS OF FAMILY, PEERS, AND MARKET COMMUNICATIONS SPECIAL SESSION SUMMARY AJUST DO IT!@ THE INFLUENCE OF BRAND NAMES ON CHILDREN’S LIVES SPECIAL SESSION SUMMARY APARADIGMS REGAINED@: HUMANITIES THEORY AND EMPIRICAL RESEARCH SPECIAL SESSION SUMMARY A FULLER UNDERSTANDING OF PRODUCT AND BRAND RELATIONSHIPS: ANTECEDENTS, DIMENSIONS, AND CONSEQUENCES SPECIAL SESSION SUMMARY CONSUMER CONFIDENCE AND KNOWLEDGE CALIBRATION SPECIAL SESSION SUMMARY CONSUMER TRUST IN AN INTERNET ENVIRONMENT SPECIAL SESSION SUMMARY CREATING FLOW EXPERIENCES: THE INFLUENCE OF INDIVIDUAL FACTORS ON THE ANTECEDENTS OF FLOW SPECIAL SESSION SUMMARY DISCRETE EMOTIONS AND COPING STRATEGIES: IMPLICATIONS FOR PERSUASION, BEHAVIOR, AND PUBLIC POLICY SPECIAL SESSION SUMMARY EXPERIENCE-BASED PROCESSING AND ITS EFFECTS ON JUDGMENT, DECISION MAKING, AND BEHAVIOR SPECIAL SESSION SUMMARY GETTING TO THE HEART OF THE CONSUMER: THE ROLE OF EMOTIONS AND COGNITION (OR THE LACK THEREOF) IN CONSUMER DECISION MAKING SPECIAL SESSION SUMMARY HAVE-NOT’S IN A WORLD OF HAVES: DISENFRANCHISED NATIONS AND THEIR CONSUMERS IN AN INCREASINGLY AFFLUENT AND GLOBAL WORLD SPECIAL SESSION SUMMARY INDIVIDUAL DIFFERENCES IN GENDER AND AGE: THEORY ENHANCEMENT AND SOME IMPORTANT CONSEQUENCES SPECIAL SESSION SUMMARY INTERACTIONS BETWEEN POSITIVE AND NEGATIVE AFFECT IN CONSUMER BEHAVIOR: HOW CONSUMERS RESPOND TO MIXED EMOTIONAL EXPERIENCES SPECIAL SESSION SUMMARY JUDGMENT CORRECTION: ANTECEDENTS, CONSEQUENCES, AND EXPLANATIONS SPECIAL SESSION SUMMARY MENTAL ACCOUNTING: FLEXIBLE ACCOUNTS, ORDER EFFECTS AND INCOMMENSURABLE ENTRIES SPECIAL SESSION SUMMARY MYSTERIOUS SIGHTS: CONSUMPTION CREOLIZATION AND IDENTITY CONSTRUCTION IN A POSTMODERN WORLD SPECIAL SESSION SUMMARY NEW INSIGHTS ABOUT CONSUMERS’ PERCEPTION AND EVALUATION OF PRODUCT ASSORTMENTS SPECIAL SESSION SUMMARY NEW PERSPECTIVES ON CONSUMER EVALUATIONS OF EXPERIENCES THAT EXTEND OVER TIME: EMPIRICAL REGULARITIES, INTEGRATION RULES AND FORMAL MODELING SPECIAL SESSION SUMMARY ONLINE SHOPPING ENVIRONMENTS: EMPOWERED CONSUMERS OR BROWSERS BEWARE? SPECIAL SESSION SUMMARY QUALITATIVE RESEARCH PERSPECTIVES IN COMPUTER MEDIATED ENVIRONMENTS SPECIAL SESSION SUMMARY REALER THAN REAL: RETAIL HYPERREALITY AND THE ENCODING OF AAUTHENTIC@ CULTURAL SYMBOLISM SPECIAL SESSION SUMMARY RHETORICS OF RESISTANCE, DISCOURSES OF DISCONTENT SPECIAL SESSION SUMMARY RITUALS THREE GIFTS AND WHY CONSUMER RESEARCHERS SHOULD CARE SPECIAL SESSION SUMMARY STRATEGIC BEHAVIORS IN COMPETITIVE GAMES SPECIAL SESSION SUMMARY STRATEGIC FRAMING: THE ART AND SCIENCE OF INFLUENCING OTHERS SPECIAL SESSION SUMMARY THE ACT OF LEARNING AND THE ACQUISITION OF KNOWLEDGE SPECIAL SESSION SUMMARY THE DUAL ROLE OF AFFECT IN INFORMATION PROCESSING AND DECISION MAKING SPECIAL SESSION SUMMARY THE IMPACT OF THE NET: STRATEGIES FOR CONSUMER BEHAVIOR RESEARCH DESIGN IN THE 21ST CENTURY SPECIAL SESSION SUMMARY THE INSTANTIATION, SHAPING, AND HANDLING OF CONSUMER DISPLEASURE (AND PLEASURE) SPECIAL SESSION SUMMARY THE RETAILER AS MASTER OF ASYMMETRIC PRICE COMPETITION: EXPERIMENTAL, EMPIRICAL, AND SIMULATION-BASED RESULTS SPECIAL SESSION SUMMARY THE REVIVAL OF PROJECTIVE TECHNIQUES: PAST, PRESENT, AND FUTURE PERSPECTIVES SPECIAL SESSION SUMMARY THE ROLE AND IMPACT OF EXTERNAL RECOMMENDATIONS IN DECISION MAKING SPECIAL SESSION SUMMARY THE THREE FACES OF E, COMMERCE: INSIGHT INTO ONLINE CONSUMER BEHAVIOR THROUGH THE INTERPRETATION OF AN INTERNET CONSUMER’S EXPERIENCES SPECIAL SESSION SUMMARY UNDERSTANDING THE ADOLESCENT’S CONSUMPTION WORLD: SHOPPING, INFLUENCING, DECEIVING SPECIAL SESSION SUMMARY VIDEOGRAPHY VERSUS WRITTEN ETHNOGRAPHY IN CONSUMER RESEARCH SPECIAL SESSION SUMMARY WHAT IS YOUR GOAL? THE IMPACT OF GOALS ON COUNTERFACTUAL THINKING, ATTITUDE FORMATION, AND PREDICTIONS OF THE FUTURE SPECIAL SESSION SUMMARY WHEN DOES CULTURE MATTER? THE TRANSITORY NATURE OF CULTURAL DIFFERENCES IN JUDGMENTS AND CHOICES SPECIAL SESSION SUMMARY WHEN TECHNOLOGY MEETS THE CONSUMER: AN INTEGRATIVE APPROACH TOWARDS THE UNDERSTANDING OF TECHNOLOGICAL INNOVATIONS SPECIAL SESSION SUMMARY: CONSUMER PREFERENCES TOWARDS FREQUENCY PROGRAMS SPECIAL SESSION SUMMARY: FACTORS AFFECTING CONSUMER CHOICES BETWEEN HEDONIC AND UTILITARIAN OPTIONS SPENDING TIME: CAREGIVING CONSUMPTION IN THE CONTEXT OF AIDS/HIV SPONSORSHIP AND CONGRUITY THEORY: A THEORETICAL FRAMEWORK FOR EXPLAINING CONSUMER ATTITUDE AND RECALL OF EVENT SPONSORSHIP STICK AROUND . . . YOU WON’T REGRET IT: AN EXPLORATION OF FUTURE REGRET AVOIDANCE ON THE SERVICE RETENTION DECISION THE BALLAD OF H. KEITH HUNT THE EFFECT OF CO-CONSUMER AGE AND SERVICE CONTEXT ON SERVICE-RELATED ATTITUDES THE EFFECT OF MOOD ON SELF-REFERENCING IN A PERSUASION CONTEXT THE EFFECTS OF BRAND EXPANSIONS AND INGREDIENT BRANDING STRATEGIES ON HOST BRAND EXTENDIBILITY THE EFFECTS OF STORE ENVIRONMENT ON SHOPPING BEHAVIORS: A CRITICAL REVIEW THE EFFECTS OF STRENGTHENING CATEGORY-BRAND ASSOCIATIONS ON CONSIDERATION SET COMPOSITION AND PURCHASE INTENT IN MEMORY-BASED CHOICE THE FILM AUDIENCE: THEATER VERSUS VIDEO CONSUMERS THE FORMALITY DIMENSION OF SERVICE QUALITY IN THAILAND AND JAPAN THE HOME OF THE FUTURE: AN ETHNOGRAPHIC STUDY OF NEW INFORMATION TECHNOLOGIES IN THE HOME THE IMPACT OF MIXED CONSUMPTION EMOTIONS ON RELATIONSHIP QUALITY THE IMPACT OF OTHER’S OPINIONS ON DECISION-MAKING: ROLE OF EXTREME PREDICTION RATE THE IMPACTS OF PERSONALITY DIFFERENCES ON PRODUCT EVALUATIONS THE INFLUENCE OF CONSUMER=S PRICE EXPECTATIONS ON VALUE PERCEPTION AND PURCHASE INTENTION THE NEW WOMAN AND THE NEW BYT: WOMEN AND CONSUMER POLITICS IN SOVIET RUSSIA THE PSYCHOLOGY OF AN ONLINE SHOPPING PIONEER THE ROLE OF ATTRIBUTIONS IN EVALUATING EXCHANGE RELATIONSHIPS THE ROLE OF COLLABORATION IN CONSUMERS’ IN-STORE DECISIONS THE ROLE OF CUSTOMERS= AROUSAL FOR RETAIL STORE - RESULTS FROM AN EXPERIMENTAL PILOT STUDY USING ELECTRODERMAL ACTIVITY AS INDICATOR THE ROLE OF SELECTIVE HYPOTHESIS TESTING IN THE OVERESTIMATION OF PRICE-QUALITY CORRELATION TOUCHED BY AN ANGEL (Being a Hagiography of H. Keith Hunt’s Role in ACR’s History on the Occasion of His Retirement as Its Executive Secretary) TOURISM, ART STARS AND CONSUMPTION: WYLAND’S WHALES TOWARD UNDERSTANDING INDIVIDUAL DIFFERENCES IN WEB USAGE: THE CASE FOR TIMESTYLE TRIBUTE TO H. KEITH HUNT TRUTH, LIES AND VIDEOTAPE: THE IMPACT OF PERSONALITY ON THE MEMORY FOR A CONSUMPTION EXPERIENCE TYPE OF INFORMATION PROCESSING IN JUDGING UTILITARIAN AND EXPRESSIVE PRODUCT ATTRIBUTES US VERSUS THEM: OPPOSITIONAL BRAND LOYALTY AND THE COLA WARS VISUAL RESEARCH: CURRENT BIAS AND FUTURE DIRECTION WALKING THE TIGHTROPE BETWEEN FEELING GOOD AND BEING ACCURATE: MOOD-AS-A-RESOURCE IN PROCESSING PERSUASIVE MESSAGES WORKING PAPER SESSION
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