Proceedings Volume NA-27
- A TALE OF TWO CITIESBA BUYING BEHAVIOR PERSPECTIVE
- A THEORY ON THE ORIGINS OF COOLNESS
- AN EXPERIMENTAL STUDY OF BUYER-SELLER NEGOTIATION: SELF-INTEREST VERSUS OTHER-REGARDING BEHAVIOR
- ARTIST BECOMES/BECOMING ARTISTIC: THE ARTIST AS PRODUCER-CONSUMER
- ASSESSING DIVERGENT DISCIPLINARY VIEWS OF THE GLOBALIZATION OF CONSUMPTION: AN EXPLORATORY, CROSS-SECTORAL, AND ETHNOGRAPHIC EXAMINATION OF CONSUMER-CHOICE DYNAMISM RESULTING FROM THE INFLUX OF NEW FORMS OF RETAILING
- AUTOMATIC ACTIVATION OF THE SELF IN A PERSUASION CONTEXT
- COLLECTING THE REAL THING: A CASE STUDY EXPLORATION OF BRAND LOYALTY ENHANCEMENT AMONG COCA-COLA BRAND COLLECTORS
- CONSIDERATION SET SIZE AND FAMILIARITY WITH USAGE CONTEXT
- CONSUMER BEHAVIOR AND MASS COMMUNICATIONS RESEARCH: A RETROSPECTIVE COMMENTARY
- CONSUMER IMAGINATION, IDENTITY AND SELF-EXPRESSION
- CONSUMERS’ PERCEPTIONS OF CHINESE VS. WESTERN MEDICINE
- CONSUMERS’ USE OF INTERTEXTUALITY AND ARCHETYPES
- CONSUMING CONTEMPORANEOUS DISCOURSES: A POSTMODERN ANALYSIS OF FOOD ADVERTISEMENTS TARGETED TOWARD WOMEN
- CONSUMING RITUAL: REFRAMING THE TURKISH HENNA-NIGHT CEREMONY
- CONSUMPTION AND SELF-SCHEMA CHANGES THROUGHOUT THE IDENTITY PROJECT LIFE CYCLE
- CROSS-COUPONS AND THEIR EFFECT ON ASYMMETRIC PRICE COMPETITION BETWEEN NATIONAL AND STORE BRANDS
- CYBERSENIOR MOBILITY: WHY SOME OLDER CONSUMERS MAY BE ADOPTING THE INTERNET
- DAILY CONSUMPTION IN RISK SOCIETY: THE CASE OF GENETICALLY MODIFIED FOOD
- DEFINING SEXUALLY ORIENTED APPEALS IN ADVERTISING: A GROUNDED THEORY INVESTIGATION
- DISPARITY PURSUIT THEORY: THE ROLE OF EXPECTATIONS IN PRODUCT CHOICE
- EFFECTS OF PERSONALITY ON PERSUASIVE APPEALS IN HEALTH COMMUNICATION
- ETHNOGRAPHY AND GROUNDED THEORY: A HAPPY MARRIAGE?
- EXCUSES: USE ’M IF YOU GOT ’EM
- EXPLORING THE DIMENSIONALITY OF CHILDREN’S DIRECT INFLUENCE ATTEMPTS
- FLYING CARPETS: THE PRODUCTION AND CONSUMPTION OF TRADITION AND MYSTIQUE
- GROUNDED THEORY METHODOLOGY AND CONSUMER BEHAVIOUR, PROCEDURES, PRACTICE AND PITFALLS
- HOW MUCH IS ENOUGH? A PRELIMINARY EMPIRICAL STUDY OF THE PRICE TOLERANCE ZONE IN SINGAPORE
- IMPULSE BUYING: ITS RELATION TO PERSONALITY TRAITS AND CUES
- NETTING OUT THE NEW IN THE CONSUMPTION OF THE INTERNET? POSTMODERN VERSUS LONGSTANDING THEME PERSPECTIVES
- NOSTALGIA, MATERIALISM, AND PRODUCT PREFERENCE: AN INITIAL INQUIRY
- PRESIDENTIAL ADDRESS DIMENSIONS OF CONSUMER EXPERTISE OR LACK THEREOF
- RETHINKING RESEARCH ON COMMUNICATIONS MEDIA: INFORMATION MODALITY AND MESSAGE STRUCTURING
- SCANNING ADS: EFFECTS OF INVOLVEMENT AND OF POSITION OF THE ILLUSTRATION IN PRINTED ADVERTISEMENTS
- SESSIONS 8.1 AND 8.2 POSTER SESSIONS
- SOCIAL COMPARISONS OF POSSESSIONS: WHEN IT FEELS GOOD AND WHEN IT FEELS BAD
- SOURCE-CONTACT CUE INFLUENCE ON ATTITUDE FORMATION AND ATTITUDE PERSISTENCE
- SOURCING ELITIST ATTITUDES IN EARLY ADVERTISING FROM THE ARCHIVES
- SPECIAL SESSION SUMMARY ANTICIPATED AND EXPERIENCED EMOTIONS IN CONSUMER CHOICE
- SPECIAL SESSION SUMMARY CLOSING THE DEAL: HOW CONSUMERS FINANCE, ACCOUNT FOR AND COMPLETE MARKETPLACE TRANSACTIONS
- SPECIAL SESSION SUMMARY COMPARATIVE PROCESSES IN CONSUMER CHOICE
- SPECIAL SESSION SUMMARY CONSTRUCTING PREFERENCES: THE ROLE OF COMPARISONS IN CONSUMER JUDGMENT AND CHOICE
- SPECIAL SESSION SUMMARY CONSUMPTION, GLOBALIZATION AND THE OTHER: CULTURAL PRODUCTION AND AUTHENTICITY IN A POST-TRADITIONAL WORLD
- SPECIAL SESSION SUMMARY EXPERIENTIAL PERSPECTIVES ON THE ECONOMICS OF EVERYDAY LIFE
- SPECIAL SESSION SUMMARY EXPLORING THE RELATIONSHIP BETWEEN POPULAR CULTURE AND CONSUMER BEHAVIOR: INSIGHTS FROM MULTIPLE PERSPECTIVES
- SPECIAL SESSION SUMMARY GAME-THEORETICAL BASED EXPERIMENTS IN CONSUMER RESEARCH
- SPECIAL SESSION SUMMARY HARNESSING THE POWER OF INTERACTIVITY: IMPLICATIONS FOR CONSUMER BEHAVIOR IN ONLINE ENVIRONMENTS
- SPECIAL SESSION SUMMARY HEDONIC AND UTILITARIAN MOTIVATIONS IN CONSUMER CHOICE
- SPECIAL SESSION SUMMARY 'I YAM WHAT I YAM' OR AM I? IMPACT OF CHANGING SELVES ON INFORMATION PROCESSING AND DECISION MAKING
- SPECIAL SESSION SUMMARY IS SATISFACTION RESEARCH DEAD? NEW DECISION MAKING PERSPECTIVES SUGGESTING AABSOLUTELY NOT!@
- SPECIAL SESSION SUMMARY MOVING FORWARD ON LOOKING BACKWARD: ADVANCING THEORY AND PRACTICE IN NOSTALGIA
- SPECIAL SESSION SUMMARY ON THE PERSUASIVENESS OF NEGATIVE INFORMATION: LIMITATIONS TO THE NEGATIVITY EFFECT
- SPECIAL SESSION SUMMARY RECENT ADVANCES IN RESEARCH ON BEHAVIORAL SELF-PREDICITION
- SPECIAL SESSION SUMMARY RETHINKING GENDERED REPRESENTATIONS AND INTERPRETATIONS IN ADVERTISING: A CRITICAL APPROACH
- SPECIAL SESSION SUMMARY SOCIAL COGNITION IN STRATEGIC DECISION MAKING
- SPECIAL SESSION SUMMARY USING BITS TO GET BITES: PERSPECTIVES ON MEASURING INFORMATION IN ELECTRONIC ENVIRONMENTS
- SPECIAL SESSION SUMMARY WHEN AND WHY IS COMPARATIVE ADVERTISING MORE EFFECTIVE? THEORETICAL PERSPECTIVES AND EMPIRICAL INSIGHTS
- SUBJECTIVE AGE BIASES AMONG ADOLESCENT GIRLS
- SUPERMATRIX-ANALYSIS AS A METHOD OF MEASURING INTERDEPENDENT RELATIVE IMPORTANCE WEIGHTS IN CUSTOMER SATISFACTION RESEARCH
- SUSCEPTIBILITY TO ADVERTISING: AN INDIVIDUAL DIFFERENCE WITH IMPLICATIONS FOR THE PROCESSING OF PERSUASIVE MESSAGES
- THE PROCESS OF ON-LINE STORE LOYALTY FORMATION
- THE ROLE OF CORPORATE ASSOCIATIONS IN NEW PRODUCT EVALUATION
- THE STRUCTURE AND TRANSFER OF CULTURAL MEANING: A STUDY OF YOUNG CONSUMERS AND POP MUSIC
- TRADING SECRETS FOR SAVINGS: HOW CONCERNED ARE CONSUMERS ABOUT CLUB CARDS AS A PRIVACY THREAT?
- WHAT CHILDREN UNDERSTAND ABOUT CONSUMPTION CONSTELLATIONS: DIFFERENCES ACROSS THREE AGE GROUPS
- WHEN A CAR MAKES YOU SMILE: DEVELOPMENT AND APPLICATION OF AN INSTRUMENT TO MEASURE PRODUCT EMOTIONS