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Proceedings Volume NA-26
A CRITIQUE OF THE COMMUNICATIVE ASSUMPTIONS WITHIN CONSUMER BEHAVIOR RESEARCH A SITUATIONAL APPROACH TO BRAND LOYALTY A SOCIO-SEMIOTIC ANALYSIS OF THE MEDIA/GOURMET RELATIONSHIP IN THE PRODUCTION OF THE AHAUTE-CUISINE@ SYSTEM IN FRANCE: THE WEEKLY GASTRONOMICAL COLUMN OF ALE FIGARO@ AN EXAMINATION OF INTERPERSONAL INFLUENCE IN CONSUMPTION AND NON-CONSUMPTION DOMAINS AN EXAMINATION OF THE IMPACT OF PRODUCT ORGANIZATION AND REGION EQUITY ON THE COMPARISON AND SELECTION OF WINES AN EXPLORATORY ATTRIBUTION ANALYSIS OF ATTITUDES TOWARD THE WORLD WIDE WEB AS A PRODUCT INFORMATION SOURCE AN HISTORIC ANALYSIS OF ADVERTISING’S ROLE IN CONSUMER DECISION-MAKING: PAUL F. LAZARSFELD’S EUROPEAN RESEARCH AN INVESTIGATION OF CONSUMER RESPONSE TO SALES PROMOTIONS IN DEVELOPING MARKETS: A THREE-COUNTRY ANALYSIS ANIMAL COMPANIONS AND MARKETING: DOGS ARE MORE THAN JUST A CELL IN THE BCG MATRIX! ANTECEDENTS OF SPONTANEOUS BUYING BEHAVIOR DURING TEMPORARY MARKDOWNS APPLYING READER-RESPONSE THEORY TO A TELEVISION PROGRAM ARE ABSTRACT - PRODUCT QUALIFICATIONS MORE SUBJECTIVE? A TEST OF THE RELATION BETWEEN ABSTRACT - ION LEVEL AND OPPOSITE NAMING AREADING@ ADVERTISING AND AWRITING@ IDENTITY ART AND CONSUMPTION IN LATE MING CHINA, 1550-1644 ASSESSMENT OF CONSUMER KNOWLEDGE AND ITS CONSEQUENCES: A MULTI-COMPONENT APPROACH ASSIMILATION AND CONTRAST IN BRAND AND PRODUCT EVALUATIONS: IMPLICATIONS FOR MARKETING ASSOCIATION MEASURES AS PREDICTORS OF PRODUCT ORIGINALITY BELIEVE IT OR NOT: PERSUASION, MANIPULATION AND CREDIBILITY OF GUILT APPEALS BRAND RECOGNITION AND YOUNG CONSUMERS CAPTURING CONSUMPTION THROUGH POETRY: POSTMODERNISM AND ROMANTICISM IN CONSUMER BEHAVIOR CONSUMER BEHAVIOR IN AN ECONOMY IN DISTRESS CONSUMER PERSUASION THROUGH CAUSE-RELATED ADVERTISING CONSUMER PRICE-QUALITY BELIEFS: SCHEMA VARIABLES PREDICTING INDIVIDUAL DIFFERENCES CONSUMER RESISTANCE TO, AND ACCEPTANCE OF, INNOVATIONS CONSUMERS AND NUTRITIONAL SUPPLEMENTS: COULD THIS BE ME? THIS IS ME! CONSUMERS’ SELF-FORECASTS OF BEHAVIORAL CHANGES FOLLOWING ENERGY PRICE INCREASES CONSUMING REPRESENTATION: INSIGHTS FROM DUTCH ART OF THE GOLDEN AGE CONSUMPTION CURTAILED: AN EXPLORATORY STUDY OF IDENTITY AND EXCHANGE IN A PENAL ENVIRONMENT CONTRADICTIONS AND OPPORTUNITIES FOR A GREEN COMMODITY CREATION AND VALIDATION OF AN ADVERTISING SCALE BASED ON THE INDIVIDUAL PERCEPTION OF THE EMOTIONAL OR INFORMATIONAL INTENT OF THE ADVERTISEMENT CULTURE JAMMING: EXPANDING THE APPLICATION OF THE CRITICAL RESEARCH PROJECT CUSTOMERS’ REACTIONS TO WAITING: EFFECTS OF THE PRESENCE OF 'FELLOW SUFFERERS’ IN THE WAITING ROOM DANGER AND EXCITEMENT: AN EXAMPLE OF PAIRED OPPOSITES IN ADVERTISING DECREASING RETURNS IN CUSTOMER LOYALTY: DOES IT REALLY MATTER TO DELIGHT THE CUSTOMERS? DESPERATELY SEEKING CERTAINTY: NARROWING THE MATERIALISM CONSTRUCT DEVELOPING NEGATIVES: EXPECTANCY ASSIMILATION AND CONTRAST IN PRODUCT JUDGMENTS EFFECTS OF PARTITIONED COUNTRY OF ORIGIN INFORMATION ON BUYER ASSESSMENT OF BINATIONAL PRODUCTS ENDORSING PRODUCTS FOR THE MONEY: THE ROLE OF THE CORRESPONDENCE BIAS IN CELEBRITY ADVERTISING ENHANCING BRAND AWARENESS THROUGH BRAND SYMBOLS EVOLUTIONARY PERSPECTIVES ON CONSUMER BEHAVIOR: AN INTRODUCTION EXPERIENTIAL MEANINGS OF CONSUMPTION AND SUSTAINABILITY IN TURKEY EXPERIENTIAL NATURE OF PRODUCT-PLACE IMAGES: IMAGE AS A NARRATIVE EXPLORING WOMEN'S BRAND RELATIONSHIPS AND ENDURING THEMES AT MID-LIFE FACELIFT FORENSICS: A PERSONAL NARRATIVE OF AESTHETIC COSMETIC SURGERY FAMILY TYPE, FAMILY AUTHORITY RELATIONS, AND ADOLESCENTS’ PURCHASE INFLUENCE FELLOW’S AWARD MARKETPLACE INTELLIGENCE: MINDREADING, MACHIAVELLIANISM AND MAGIC FROM RUDENESS TO ROAD RAGE: THE ANTECEDENTS AND CONSEQUENCES OF CONSUMER AGGRESSION GOOD GIRLS GONE BAD: THE CONSUMPTION OF FETISH FASHION AND THE SEXUAL EMPOWERMENT OF WOMEN GREEN AND GOLD BLOOD ON THE INFORMATION SUPERHIGHWAY: AN ETHNOGRAPHIC LOG ON INTO THE GREEN BAY PACKER LISTSERVER NEWSGROUP IN HOPE OF AN ENDURING GIFT: THE INTERGENERATIONAL TRANSFER OF CHERISHED POSSESSIONS; A SPECIAL CASE OF GIFT GIVING INFLUENCE IN THE EVOLVING CITATION NETWORK OF THE JOURNAL OF CONSUMER RESEARCH IRT-BASED ITEM LEVEL ANALYSIS: AN ADDITIONAL DIAGNOSTIC TOOL FOR SCALE PURIFICATION IT’S ALL IN THE FAMILY, BUT I WANT IT LIPOPHOBIA: A TRANSATLANTIC CONCEPT? LOVE MY GIFT, LOVE ME OR IS IT LOVE ME, LOVE MY GIFT: A STUDY OF THE CULTURAL CONSTRUCTION OF ROMANTIC GIFT GIVING AMONG JAPANESE COUPLES MALLS AND THE ORCHESTRATION OF THE SHOPPING EXPERIENCE IN A HISTORICAL PERSPECTIVE MARKETING HERETICS: RESISTANCE IS/IS NOT FUTILE MATERIALISM AND CHILDHOOD SATISFACTION: A SOCIAL STRUCTURAL ANALYSIS MELODIES AND COUNTERPOINTS: AMERICAN THANKSGIVING AND THE CHINESE MOON FESTIVAL MESSAGE SIDEDNESS AT THE BRAND AND PRODUCT FORM LEVELS: OVERCOMING THE SHORTCOMINGS OF TWO-SIDED MESSAGES? MOTIVATING PARTICIPATION IN EXERCISE: USING PERSONAL INVESTMENT THEORY MOTIVATIONS UNDERLYING THE CREATION OF PERSONAL WEB PAGES : AN EXPLORATORY STUDY NATIONALITY AND NEGOTIATION OF ADVERTISING MEANINGS ON APPROPRIATION AND SINGURALISATION: TWO CONSUMPTION PROCESSES ON HUMAN COMMODITIZATION: A MODEL BASED UPON AFRICAN-AMERICAN SLAVERY OVERCOMING TECHNOCRACY: SETTING THE SECOND STAGE OF INTERNET METHODOLOGY PACKAGING PARADISE: CONSUMING HAWAIIAN MUSIC PAINTING THE DOMESTICATION OF CONSUMPTION IN 19TH-CENTURY AMERICA PREDICTING PRODUCT PURCHASE AND USAGE: THE ROLE OF PERCEIVED CONTROL, PAST BEHAVIOR AND PRODUCT INVOLVEMENT PRESIDENTIAL SESSION SUMMARY ALTERNATIVE REPRESENTATIONS OF CONSUMER RESEARCH PRESIDENTIAL SESSION: DISCUSSANT'S COMMENTS PROBING EXPLORATIONS, DEEP DISPLAYS, VIRTUAL REALITY, AND PROFOUND INSIGHTS: THE FOUR FACES OF STEREOGRAPHIC THREE-DIMENSIONAL IMAGES IN MARKETING AND CONSUMER RESEARCH RELATING CONSUMER-BASED SOURCES OF BRAND EQUITY TO MARKET OUTCOMES REPRESENTATIONS OF INTERNET: AN INVESTIGATION BASED ON METAPHORS REPRESENTATIONS, TEXT AND PRACTICE: A DISCOURSE-ANALYTIC MODEL OF THE CONSUMER SCRIPTING CONSUMER EMOTIONS IN EXTENDED SERVICE TRANSACTIONS: A PREREQUISITE FOR SUCCESSFUL ADAPTATION IN PROVIDER PERFORMANCE SENSORY ANALYSIS: TOWARDS THE SEMIOTICS OF TASTE SOCIAL IDENTITY IN AN EMERGING CONSUMER MARKET: HOW YOU DO THE WASH MAY SAY A LOT ABOUT WHO YOU THINK YOU ARE SOCIAL LOADING AND SUSTAINABLE CONSUMPTION SPECIAL SESSION ABSTRACT - S EFFECTS OF ADVERTISING REPETITION ON CONSUMER DECISION MAKING SPECIAL SESSION ABSTRACT - S IMAGES, PLOTS, AND PERCEPTIONS: INTERACTIONS OF EMOTIONAL AND COGNITIVE RESPONSES ON CONSUMER EVALUATIONS SPECIAL SESSION ABSTRACT - S LITERACY AND CONSUMPTION SPECIAL SESSION ABSTRACT - S POST-CHOICE VALUATION: THE ROLE OF REGRET IN CONSUMER DECISION-MAKING SPECIAL SESSION ABSTRACT - S SOMETHING FOR EVERYONE SPECIAL SESSION ABSTRACT - S YOU ARE WHO YOU’RE WITH: THE EFFECTS OF SOCIAL INFLUENCE ON AFFECT, ATTITUDES, AND CHOICE SPECIAL SESSION SUMMARY ADON'T FENCE ME IN@: CONSUMERS ON THE EDGE OF THE MARKETPLACE SPECIAL SESSION SUMMARY ACCOUNTING FOR PLEASURE: ON THE UNITARY AND MULTI-DIMENSIONAL NATURE OF HEDONIC EXPERIENCES SPECIAL SESSION SUMMARY ADVERTISING MEANINGS AND NATIONAL CONSUMER CULTURESBEUROPEAN PERSPECTIVES SPECIAL SESSION SUMMARY COGNITIVE AND RELATIONAL PERSPECTIVES ON BRAND EQUITY SPECIAL SESSION SUMMARY COMPUTERS AS SOCIAL ACTORS SPECIAL SESSION SUMMARY CONSUMER COMMITMENT: INVESTING IN ONE’S HEALTH SPECIAL SESSION SUMMARY CONSUMER DECISION MAKING IN ONLINE ENVIRONMENTS SPECIAL SESSION SUMMARY CONSUMER INFORMATION PROCESSING AND BEHAVIOR AT THE END OF LIFE SPECIAL SESSION SUMMARY CONSUMPTION AND ENVIRONMENTAL SUSTAINABILITY ACROSS CULTURES SPECIAL SESSION SUMMARY CONSUMPTION, FOOD AND TASTE SPECIAL SESSION SUMMARY CONSUMPTION, IDENTITY AND COPING STRATEGIES IN TIMES OF CRISIS SPECIAL SESSION SUMMARY DIALOGUES WITH VISUALLY IMPAIRED AND COLOR BLIND CONSUMERS: PSYCHOLOGICAL, SOCIO-CULTURAL, AND SOCIAL POLICY PERSPECTIVES ON AN EMERGING ISSUE IN CONSUMER RESEARCH SPECIAL SESSION SUMMARY ENHANCING FOCUS GROUP PRODUCTIVITY: NEW RESEARCH AND INSIGHTS SPECIAL SESSION SUMMARY EXPLORING SITUATIONAL DETERMINANTS OF CONTRAST AND ASSIMILATION: EFFECTS OF LAY THEORIES, EVALUATION GOALS, AND FRAMING SPECIAL SESSION SUMMARY GETTING MORE THAN AN EARFUL: AN ETHNOMUSICOLOGICAL PERSPECTIVE ON THE REFLEXIVE CIRCLE OF MUSIC AND CONSUMPTION SPECIAL SESSION SUMMARY GETTING TO THE HEART OF THE CONSUMER: THE ROLE OF AFFECT AND COGNITIVE STRATEGIES IN CONSUMER DECISION MAKING SPECIAL SESSION SUMMARY INFLUENCING CATEGORIZATION AND CATEGORY BOUNDARIES: THE ROLE OF MARKETING VARIABLES SPECIAL SESSION SUMMARY INGROUPS, OUTGROUPS AND STEREOTYPING: CONSUMER BEHAVIOR AND SOCIAL IDENTITY THEORY SPECIAL SESSION SUMMARY INTERDISCIPLINARY INSIGHTS INTO INCONGRUITY: COGNITION, LANGUAGE, AND ART SPECIAL SESSION SUMMARY LEARNING OF NEW PRODUCTS: MOVING AHEAD BY HOLDING BACK SPECIAL SESSION SUMMARY NOVEL EXPERIMENTAL METHODS: OPPORTUNITIES AND CHALLENGES SPECIAL SESSION SUMMARY PERCEIVED QUALITY AND VALUE, SATISFACTION AND LOYALTY: NEW INSIGHTS INTO PROCESSES UNDERLYING SOME FAMILIAR CONSTRUCTS SPECIAL SESSION SUMMARY PLANET SOCCER AND THE WORLD CUP 1998: AN UNREALITY ZONE OF MEDIA, MARKETING AND CONSUMPTION IN A LAND OF HYSTERICAL FANTASY SPECIAL SESSION SUMMARY RACIAL AND ETHNIC IDENTITY IN THE MARKETPLACE: AN EXAMINATION OF NONVERBAL AND PERIPHERAL CUES SPECIAL SESSION SUMMARY TALES OF FOOD AND EATING SPECIAL SESSION SUMMARY TEASING PROCESSES APART IN CONSUMER RESEARCH: NOVEL EXPERIMENTAL METHODOLOGIES SPECIAL SESSION SUMMARY THE ALONGITUDINAL TURN@ IN INTERPRETIVE CONSUMER RESEARCH SPECIAL SESSION SUMMARY THE DELETERIOUS ACT OF RECOLLECTION SPECIAL SESSION SUMMARY THE POETICS AND POLITICS OF PLACE: SPATIALIZED ASPECTS OF CONSUMPTION BEHAVIOR SPECIAL SESSION SUMMARY THE THREE S’S OF MASSS-MEDIA INFLUENCE: SOCIALIZATION, SOCIAL JUDGMENTS, AND SOCIAL BEHAVIORS SPECIAL SESSION SUMMARY WHEN CONSUMERS COLLIDE: CONSUMER-CONSUMER RELATIONSHIPS IN COMMERCIAL ENVIRONMENTS TERROR MANAGEMENT AND MARKETING: HE WHO DIES WITH THE MOST TOYS WINS THE BUDDHIST SELF AND SYMBOLIC CONSUMPTION: THE CONSUMPTION EXPERIENCE OF THE TEENAGE DHAMMAKAYA BUDDHISTS IN THAILAND THE EFFECT OF PRODUCT EXPERTISE ON DECISION MAKING AND SEARCH FOR WRITTEN AND SENSORY INFORMATION THE EFFECT OF THE DEGREE OF NEWNESS OF A AREALLY NEW@ PRODUCT ON CONSUMERS’ JUDGMENTS THE EFFECTS OF BRANDBCONSUMER RELATIONSHIPS UPON CONSUMERS’ ATTRIBUTIONS AND REACTIONS THE EFFECTS OF NEED FOR COGNITION AND TOPIC IMPORTANCE ON THE LATENCY AND EXTREMITY OF RESPONSES TO ATTITUDINAL INQUIRIES THE EFFECTS OF STRENGTH OF FAMILY RELATIONSHIP ON INTERGENERATIONAL INFLUENCE THE FLESH IS MADE SYMBOL: AN INTERPRETIVE ACCOUNT OF CONTEMPORARY BODILY PERFORMANCE ART THE LAST GIFT: THE MEANINGS OF GIFT-GIVING IN THE CONTEXT OF DYING OF AIDS THE MOTE IN THY BROTHER’S EYEBSWEDES IN DANISH ADS THE PROCESS OF NEGOTIATING BRAND MEANING: A SYMBOLIC INTERACTIONIST PERSPECTIVE THE ROLE OF ATTRIBUTE IMPORTANCE IN SEQUENTIAL CONSUMER CHOICE THE ROLE OF BRAND FAMILIARITY ON THE IMPACT OF WORD-OF-MOUTH COMMUNICATION ON BRAND EVALUATIONS THE ROLES OF EMOTION IN CONSUMER RESEARCH THROUGH PAIN AND PERSEVERANCE: LIMINALITY, RITUAL CONSUMPTION, AND THE SOCIAL CONSTRUCTION OF GENDER IN CONTEMPORARY JAPAN TOWARD A CROSS-DISCIPLINARY DIALOGUE ABOUT THE MEANINGS OF MONEY TOWARD A RECONSTRUCTION OF THE MEANINGS, PROCESSES, AND CULTURE OF CONSUMER RESEARCH: VALORIZING THE CULTURES OF VISUAL IMPAIRMENT AS SALIENT AND INFORMING TRANSITION CHALLENGES IN CONSUMER ACCULTURATION: ROLE DESTABILIZATION AND CHANGES IN SYMBOLIC CONSUMPTION TWO MORE SELF-PROPHECY EXPERIMENTS UNDERSTANDING THE PIONEERING ADVANTAGE FROM THE DECISION MAKER’S PERSPECTIVE: THE CASE OF PRODUCT INVOLVEMENT AND THE STATUS QUO BIAS UNINFORMED RESPONSE BIAS IN MEASURING CONSUMERS’ BRAND ATTITUDES VANITY AND ADVERTISING: A STUDY OF THE IMPACT OF APPEARANCE-RELATED, SEX, AND ACHIEVEMENT APPEALS WHAT’S IN A BILINGUAL’S MIND?: HOW BILINGUAL CONSUMERS PROCESS INFORMATION WHEN A COMPANY DOES NOT RESPOND TO NEGATIVE PUBLICITY: COGNITIVE ELABORATION VS. NEGATIVE AFFECT PERSPECTIVE WHEN SILENCE IS GOLDEN: EFFECTS OF SILENCE ON CONSUMER AD RESPONSE WHEN WINDOWS REPLACE WALLS: INVESTIGATING VIRTUAL WORD OF MOUTH EXCHANGES AND CONSTRUCTING MULTILOGUE PROFILES WORKING PAPER POSTER SESSION ADVERTISING EFFECTS WORKING PAPER POSTER SESSION COMMODITIES, IMAGERY, AND IDENTITY WORKING PAPER POSTER SESSION INFORMATION PROCESSING AND DECISION-MAKING WORKING PAPER POSTER SESSION SERVICE AND INTERPERSONAL RELATIONSHIPS
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