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Proceedings Volume NA-24
>MOTIVATION, CAPACITY AND OPPORTUNITY TO COMPLAIN: TOWARDS A COMPREHENSIVE MODEL OF CONSUMER COMPLAINT BEHAVIOR "I WANT TO BELIEVE": A NETNOGRAPHY OF THE X-PHILES’ SUBCULTURE OF CONSUMPTION '5' CALORIES OR 'LOW' CALORIES? WHAT DO WE KNOW ABOUT USING NUMBERS OR WORDS TO DESCRIBE PRODUCTS AND WHERE DO WE GO FROM HERE? A PLURALISTIC APPROACH TO VISUAL COMMUNICATION: REVIEWING RHETORIC AND REPRESENTATION IN WORLD WAR I POSTERS A QUALITATIVE INVESTIGATION OF WEB-BROWSING BEHAVIOR ACCULTURATION : CROSS CULTURAL CONSUMER PERCEPTIONS AND THE SYMBOLISM OF DOMESTIC SPACE AN INVESTIGATION OF SOME DETERMINANTS OF BRAND COMMITMENT AN INVESTIGATION OF THE RELATIONSHIP BETWEEN PERCEIVED RISK AND PRODUCT INVOLVEMENT ANDY WARHOL: CONSUMER RESEARCHER ASYMMETRIES IN PRICE AND QUALITY COMPETITION: EXPERIMENTAL TEST OF UNDERLYING MECHANISMS BREAKING OUT OF BOXES: CREATIVITY, COMMUNITY, AND CULTURE BREAKING OUT OF THE BOX: MEANING AND MEANS BREAKING OUT OF THE NORTH AMERICAN BOX BUY NOW, PAY LATER: DOES A FUTURE TEMPORAL ORIENTATION AFFECT CREDIT OVERUSE? CAN CONSUMER MISBEHAVIOR BE CONTROLLED? A CRITICAL ANALYSIS OF TWO MAJOR CONTROL TECHNIQUES COMMUNITY AND CANON: A FOUNDATION FOR MATURE INTERPRETIVE RESEARCH CONCEPTUAL ISSUES IN THE STUDY OF INNOVATION ADOPTION BEHAVIOR CONSTELLATIONS, CONFIGURATIONS AND CONSUMPTION: EXPLORING PATTERNS OF CONSUMER BEHAVIOUR AMONGST U.K. SHOPPERS CONSUMER DESIRE IN THREE CULTURES: RESULTS FROM PROJECTIVE RESEARCH CONSUMER EMOTION SPACE: AN INVESTIGATION OF SEMANTIC SPACE AND CONTEXT EFFECTS IN SELF-REPORTED EMOTION ELICITATION CONSUMER EXPERIENCE AND CONSIDERATION SETS FOR BRANDS AND PRODUCT CATEGORIES CONSUMER PERCEPTIONS OF MULTI-DIMENSIONAL PRICES CONSUMER REACTIONS TO PRICE-MATCHING SIGNALS CONSUMING CYBERSENIORS: SOME PERSONAL AND SITUATIONAL CHARACTERISTICS THAT INFLUENCE THEIR ON-LINE BEHAVIOR CONSUMPTION OF CHILD CARE: A SOCIAL CONSTRUCTION PERSPECTIVE CONSUMPTION OF DISCRETIONARY TIME: AN EXPLORATORY STUDY DECISIONS PAST AND DECISIONS PRESENT: MODELLING BROADER PATTERNS OF CONSUMER CHOICE EFFECTS OF BRAND NAME EXPOSURE ON BRAND CHOICES: AN IMPLICIT MEMORY PERSPECTIVE EXPLORING CROSS-CULTURAL DIFFERENCES IN COGNITIVE RESPONDING TO ADS FAILING TO TRY TO CONSUME: A REVERSAL OF THE USUAL CONSUMER RESEARCH PERSPECTIVE FAMILY TYPE EFFECTS ON HOUSEHOLD MEMBERS’ DECISION MAKING FINDING CONSUMERS FOR CONSUMER RESEARCH: A PARTICIPATORY PERSPECTIVE ON MOVING TOWARDS 'MARKETING SCIENCE’ FRAMING EFFECTS WITH DIFFERENTIAL IMPACT: THE ROLE OF ATTRIBUTE SALIENCE GENDER DIFFERENCES IN INFORMATION PROCESSING CONFIDENCE IN AN ADVERTISING CONTEXT: A PRELIMINARY STUDY LESSONS OF ALTRUISM AND EGOISM IN CHILDREN’S BIRTHDAY STORIES LOG LINEAR MODELS FOR CONSUMER BRAND SWITCHING BEHAVIOR: WHAT A MANAGER CAN LEARN FROM STUDYING STANDARDIZED RESIDUALS MATERIALISM AS A COPING MECHANISM: AN INQUIRY INTO FAMILY DISRUPTION MATERIALISTIC VALUES AND SUSCEPTIBILITY TO INFLUENCE IN CHILDREN MEANINGLESS DIFFERENTIATION REVISITED MEASURING THE HEDONIC AND UTILITARIAN DIMENSIONS OF ATTITUDE: A GENERALLY APPLICABLE SCALE METAPHORS IN MARKETING: REVIEW AND IMPLICATIONS FOR MARKETERS MOVIE STARS AND AUTHORS AS BRAND NAMES: MEASURING BRAND EQUITY IN EXPERIENTIAL PRODUCTS NATIONALITY, MATERIALISM, AND POSSESSION IMPORTANCE NEW TECHNOLOGIES FOR THE HOME-DEVELOPMENT OF A THEORETICAL MODEL OF HOUSEHOLD ADOPTION AND USE NONECONOMIC MOTIVATIONS FOR PRICE HAGGLING: AN EXPLORATORY STUDY OVERLOAD, PRESSURE, AND CONVENIENCE: TESTING A CONCEPTUAL MODEL OF FACTORS INFLUENCING WOMEN’S ATTITUDES TOWARD, AND USE OF, SHOPPING CHANNELS PRESIDENTIAL ADDRESS OUT OF THE MOUTHS OF BABES: WHAT CHILDREN CAN TELL US PRIVACY: A PARANOID’S VIEW PROMOTION OVER TIME: EXPLORING EXPECTATIONS AND EXPLANATIONS PSYCHOLOGICAL CORRELATES OF A PRONENESS TO DEALS: A DOMAIN-SPECIFIC ANALYSIS RE-ASSESSING THE GENERALIZABILITY FROM ARTIFICIAL TO REAL: ANOTHER LOOK AT THE PREDICTIVE VALIDITY OF CONJOINT RELATIVE INFLUENCE IN PURCHASE DECISION MAKING: MARRIED, COHABITATING, AND HOMOSEXUAL COUPLES REPOSITIONING DEMAND ARTIFACTS IN CONSUMER RESEARCH SENSE VS. SENSIBILITY: AN EXPLORATION OF THE LIVED EXPERIENCE OF CAMP SESSION 4 WORKING PAPERS SMART SHOPPING: THE ORIGINS AND CONSEQUENCES OF PRICE SAVINGS SOCIAL CONVENTIONS OF A FAST FOOD RESTAURANT: AN ETHNOMETHODOLOGICAL ANALYSIS SPECIAL SESSION SUMMARY AFFECTING CONSUMERS THROUGH IDENTITY AND DESIGN SPECIAL SESSION SUMMARY AFFORDABILITY PERCEPTIONS IN CONSUMER RESEARCH SPECIAL SESSION SUMMARY ALL IN THE FAMILY: INTERGENERATIONAL INFLUENCES ON CONSUMER BEHAVIOR SPECIAL SESSION SUMMARY BEYOND BRAND EQUITY: MANAGING MATURE BRANDS SPECIAL SESSION SUMMARY CHILDREN AS DECISION MAKERS SPECIAL SESSION SUMMARY COGNITIVE APPRAISALS, CONSUMER EMOTIONS, AND CONSUMER RESPONSE SPECIAL SESSION SUMMARY CONSUMER BEHAVIOR AND PUBLIC HEALTH SPECIAL SESSION SUMMARY CONSUMER BEHAVIOR, AVOIDANCE, AND COPING WITH NEGATIVE EMOTION SPECIAL SESSION SUMMARY CONSUMERS AND BRAND MEANING: BRANDS, THE SELF AND OTHERS SPECIAL SESSION SUMMARY CONSUMING DESIRE AND DESIROUS CONSUMPTION: TOWARD A DEEPER UNDERSTANDING OF THE SOCIAL CONSTRUCTION OF CONSUMER WANTS AND THE NATURE OF CONSUMPTION SYMBOLISM SPECIAL SESSION SUMMARY CROSS-CATEGORY INTERACTIONS IN PRODUCT PERCEPTIONS AND CHOICE SPECIAL SESSION SUMMARY DECISION BIASES IN EVALUATING AMBIGUOUS INFORMATION SPECIAL SESSION SUMMARY DOES HOLDING ON TO A PRODUCT RESULT IN INCREASED CONSUMPTION RATES? SPECIAL SESSION SUMMARY EMBODIED COGNITION: TOWARDS A MORE REALISTIC AND PRODUCTIVE MODEL OF MENTAL REPRESENTATION SPECIAL SESSION SUMMARY EXTENDING MEASURES OF ADVERTISING EFFECTIVENESS: ADS’ EFFECTS ON PRICE SENSITIVITY SPECIAL SESSION SUMMARY HERE’S THE BEEF: COGNITIVE EVIDENCE FOR LITERARY THEORY SPECIAL SESSION SUMMARY HIDE OR SEEK: FACTORS INFLUENCING AMBIGUITY AVERSION VERSUS AMBIGUITY PREFERENCE SPECIAL SESSION SUMMARY HOW DO ADS MEAN? NEW DIRECTIONS IN CULTURAL ADVERTISING RESEARCH SPECIAL SESSION SUMMARY HOW DO I PREFER THEE? LET THE TASK DECIDE FOR ME: EXAMINING TASK EFFECTS AND CONSUMER PREFERENCE FORMATION SPECIAL SESSION SUMMARY I AM NOT THEREFORE, I AM: THE ROLE OF AVOIDANCE PRODUCTS IN SHAPING CONSUMER BEHAVIOR SPECIAL SESSION SUMMARY INFLUENCE PROFESSIONALS SPECIAL SESSION SUMMARY LIFE-EVENT TRANSITIONS AND CONSUMER VULNERABILITY SPECIAL SESSION SUMMARY MEANINGS AND METHODS: INTERNATIONAL PERSPECTIVES ON THE USE OF INFORMATION COMMUNICATION TECHNOLOGIES SPECIAL SESSION SUMMARY MEASURING CONSUMPTION AND CONSUMING MEASUREMENT: THE CHALLENGE OF STUDYING CONSUMERS FROM A FEDERAL PERSPECTIVE SPECIAL SESSION SUMMARY MONETARY PROMOTIONS VS. NON-MONETARY PROMOTIONS, WHICH IS MORE EFFECTIVE? SPECIAL SESSION SUMMARY MUSIC, MEANING, AND MAGIC: REVISITING MUSIC RESEARCH SPECIAL SESSION SUMMARY NARRATIVE THEORY AND CONSUMER RESEARCH: THEORETICAL AND METHODOLOGICAL PERSPECTIVES SPECIAL SESSION SUMMARY NEW APPROACHES TO THE ROLE OF SIMILARITY IN CONSUMER RESEARCH SPECIAL SESSION SUMMARY NEW DIRECTIONS IN CULTURAL PSYCHOLOGY: THE EFFECTS OF CULTURAL ORIENTATION ON AFFECT AND COGNITION SPECIAL SESSION SUMMARY NEW DIRECTIONS IN PRICE SIGNALING THEORY AND RESEARCH SPECIAL SESSION SUMMARY NEW DIRECTIONS IN REFERENCE PRICE RESEARCH SPECIAL SESSION SUMMARY NEW DIRECTIONS IN RESEARCH ON SELF-REFERENCING SPECIAL SESSION SUMMARY ON THE ELUSIVE VALUE OF VALUE: DETERMINANTS OF CONSUMERS’ VALUE PERCEPTIONS SPECIAL SESSION SUMMARY PSYCHOLOGICAL CORRELATES OF DEAL PRONENESS AND DEAL-RESPONSIVE BEHAVIOR SPECIAL SESSION SUMMARY PUZZLES, CHOIRS, AND ARCHIVES: PERSPECTIVES ON CROSSING THE QUANTITATIVE-QUALITATIVE METHODOLOGICAL DIVIDE SPECIAL SESSION SUMMARY REALLY-LOW INVOLVEMENT CONSUMER LEARNING SPECIAL SESSION SUMMARY THE EFFECTS OF NEGATIVE INFORMATION IN THE POLITICAL AND MARKETING ARENAS: EXCEPTIONS TO THE NEGATIVITY EFFECT SPECIAL SESSION SUMMARY THE INTERGENERATIONAL FLOW OF WEALTH IN THE FAMILY SPECIAL SESSION SUMMARY THE SOCIO-COGNITIVE DEVELOPMENT OF MARKET REALITIES: THREE PERSPECTIVES SPECIAL SESSION SUMMARY THE TARGET AND ITS "OTHER": EXPLORING THE SOCIAL CONTEXT AND INTERACTION OF CONSUMER SEGMENTS SPECIAL SESSION SUMMARY UNDERSTANDING ALTRUISM: STORIES, EXPERIMENTS, AND CROSS-CULTURAL COMPARISONS STUDYING CONSUMER RESPONSES TO THE CHANGING INFORMATION ENVIRONMENT IN HEALTH CARE: A RESEARCH AGENDA SUPPOSE YOU OWN THE WORLD AND NO ONE KNOWS? CONSPICUOUS CONSUMPTION, MATERIALISM AND SELF SYMBOLIC CONSUMPTION IN CHINA: THE COLOR TELEVISION AS A LIFE STATEMENT THE CONSUMER REPORTS MINDSET: WHO SEEKS VALUE C THE INVOLVED OR THE KNOWLEDGEABLE? THE EFFECT OF TIME PRESSURE AND TASK MOTIVATION ON VISUAL ATTENTION TO BRANDS THE EFFECTS OF PROMOTIONAL BUNDLING ON CONSUMERS’ EVALUATIONS OF PRODUCT QUALITY AND RISK OF PURCHASE THE IMPACT OF CULTURAL SYMBOLS ON ADVERTISING EFFECTIVENESS: A THEORY OF INTERCULTURAL ACCOMMODATION THE IMPACT OF PERCEIVED JUSTICE ON CUSTOMER SATISFACTION AND INTENTION TO COMPLAIN IN A SERVICE RECOVERY THE PERSUASIVE IMPACT OF AUTOBIOGRAPHICAL MEMORIES IN ADVERTISING: EPISODIC SELF-REFERENCING OR SCHEMA-TRIGGERED AFFECT? THINKING AND/OR FEELING: AN EXAMINATION OF INTERACTION BETWEEN PROCESSING STYLES TOWARD A THEORY OF INTERGENERATIONAL INFLUENCE IN CONSUMER BEHAVIOR: AN EXPLORATORY ESSAY UNDERSTANDING AND INFLUENCING CONSUMER COMPLAINT BEHAVIOR: IMPROVING ORGANIZATIONAL COMPLAINT MANAGEMENT UPGRADING BY ASSOCIATION: AN EXPERIMENTAL INVESTIGATION OF A NEW FORMAT OF COMPARATIVE ADVERTISING USE OF NEGATIVE CUES TO REDUCE DEMAND FOR COUNTERFEIT PRODUCTS USING PROMISES OF PROTECTION AND EMPOWERMENT TO MARKET GUNS TO WOMEN: IMPLICATIONS FOR THE UNFAIRNESS DOCTRINE VALUES AND ATTITUDE FORMATION TOWARDS EMERGING ATTITUDE OBJECTS: FROM RECYCLING TO GENERAL, WASTE MINIMIZING BEHAVIOR WELFARE REFORM AND HEALTH CARE FOR THE POOR: IMPLICATIONS FOR SOCIAL MARKETING WHAT IS CONSUMER MISBEHAVIOR?
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