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Proceedings Volume NA-22
"I SAW THE SIGN": CURRENT TRENDS IN MARKETING SIGNAL RESEARCH "PROFESSORS", "GET-ME-DONES", AND "MOOCHERS": HOW CAR SALESPEOPLE EXPERIENCE THEIR CUSTOMERS "SPENDING POWER" AND THE SUBJECTIVE DISCRETIONARY INCOME (SDI) SCALE A BRAND AS A CHARACTER, A PARTNER AND A PERSON: THREE PERSPECTIVES ON THE QUESTION OF BRAND PERSONALITY A CLOSER LOOK AT THE INFLUENCE OF AGE ON CONSUMER ETHICS A CONCEPTUAL FRAMEWORK FOR ANALYZING THE IMPACT OF A ME-TOO ENTRANT ON THE PIONEER'S MARKET SHARE A CONSUMER-BEHAVIOR APPROACH TO HANDGUN LEGISLATION AND REGULATION A CONTINGENCY FRAMEWORK FOR PREDICTING CAUSALITY BETWEEN CUSTOMER SATISFACTION AND SERVICE QUALITY A FRAMEWORK FOR CRITIQUING THE DYSFUNCTIONS OF ADVERTISING: THE BASE-SUPERSTRUCTURE METAPHOR A MODEL OF THE DETERMINANTS OF RETAIL SEARCH A NEW APPRAISAL OF THE BELK MATERIALISM SCALE A PERSPECTIVE ON USING COMPUTERS TO MONITOR INFORMATION ACQUISITION ABBOTT AND COSTELLO MEET FRANKENSTEIN: AN ACR RETROSPECTIVE ACCESSIBILITY EFFECTS ON THE RELATIONSHIP BETWEEN ATTITUDE TOWARD THE AD AND BRAND CHOICE ACR FELLOW'S ADDRESS AWARDS, REWARDS, PRIZES, AND PUNISHMENTS ACR'S 25TH ANNIVERSARY HOW IT ALL BEGAN ADOLESCENT COMPULSIVE CONSUMPTION: ISSUES IN MOTIVATION, IDENTIFICATION AND PREVENTION AESTHETIC ASPECTS OF THE CONSUMPTION OF FASHION DESIGN: THE CONCEPTUAL AND EMPIRICAL CHALLENGE ALTERING RETRIEVAL SETS: WHEN WILL CONTEXTUAL CUES MAKE A DIFFERENCE? AN EMOTION-BASED PERSPECTIVE OF FAMILY PURCHASE DECISIONS AN EXAMINATION OF INDIVIDUAL AND OBJECT-SPECIFIC INFLUENCES ON THE EXTENDED SELF AND ITS RELATION TO ATTACHMENT AND SATISFACTION AN EXPLORATION OF TRIUNE BRAIN EFFECTS IN ADVERTISING AN INVESTIGATION OF THE USE OF PRICE-QUALITY SCHEMA BY URBAN CHINESE CONSUMERS ANNIVERSARY SESSION WHAT DO WE WANT TO BE WHEN WE GROW UP? ANTICIPATIONS AND CONSUMER DECISION MAKING ASSESSING ACTUAL SERVICE PERFORMANCE: INCONGRUITIES BETWEEN EXPECTATION AND EVALUATION CRITERIAM ASSESSING THE IMPACT OF MESSAGE CUES AND ARGUMENTS IN PERSUASION: CONCEPTUAL AND METHODOLOGICAL ISSUES ASYMMETRIC CHOICE PATTERNS ACROSS HIGHER-QUALITY AND LOWER-QUALITY BRANDS BELIEF IN IMITATOR CLAIMS: THE ROLE OF SOURCE MEMORY BODY AND SOUL: BEYOND PHYSICAL ATTRACTIVENESS-IMPLICATIONS FOR CONSUMER BEHAVIOR BREAKDOWN AND DISSOLUTION OF PERSON-BRAND RELATIONSHIPS COLD CALL SALES EFFECTIVENESS: AN INVESTIGATION OF SOURCE PERCEPTIONS AND GENDER DIFFERENCES COMPARING SCALES TO MEASURE COMPULSIVE BUYING: AN EXPLORATION OF THEIR DIMENSIONALITY CONCEPTUALIZING AND OPERATIONALIZING AFFECT, REASON, AND INVOLVEMENT IN PERSUASION: THE ARI MODEL AND THE CASC SCALE CONGRUOUS AND INCONGRUOUS PROCESSES IN ATTITUDE EVALUATION: RESPONSE MODE AND BEHAVIORAL INTENTION CONSUMER BEHAVIOR IN HIGH TECHNOLOGY MARKETS CONSUMER FACTORS INFLUENCING THE USE OF NUTRITION INFORMATION SOURCES CONSUMER PROMOTION AND BRAND LOYALTY: AN INFORMATION PROCESSING PERSPECTIVE CONSUMER RESPONSE TO FOUR CATEGORIES OF "GREEN" TELEVISION COMMERCIALS CONSUMER SATISFACTION: COGNITIVE AND AFFECTIVE DIMENSIONS CONSUMER USE INNOVATIVE BEHAVIOR: AN APPROACH TOWARD ITS CAUSES CONSUMER VALUES, PRODUCT BENEFITS AND CUSTOMER VALUE: A CONSUMPTION BEHAVIOR APPROACH CONSUMING RASTAFARI: ETHNOGRAPHIC RESEARCH IN CONTEXT AND MEANING CONSUMPTION VISIONS IN CONSUMER DECISION MAKING COPING WITH HOUSEHOLD STRESS IN THE 1990S: WHO USES "CONVENIENCE FOODS" AND DO THEY HELP? CROSS-CULTURAL CONSUMER RESEARCH: A TWENTY-YEAR REVIEW CUSTOMER RELATIONSHIPS WITH RETAIL SALESPEOPLE: A CONCEPTUAL MODEL AND PROPOSITIONS DECEPTION IN SURVEY RESEARCH: A CROSS-CULTURAL, MANAGERIAL PERSPECTIVE DECLARING A DISCIPLINE: REFLECTIONS ON ACR'S SILVER ANNIVERSARY DETERMINANTS OF MARITAL POWER IN DECISION MAKING DEVELOPMENT AND TESTING OF A CROSS-CULTURALLY VALID INSTRUMENT: FOOD-RELATED LIFE STYLE DIRECT AND INDIRECT EFFECTS OF CONFIDENCE ON PURCHASE INTENTION DO CONSUMERS KNOW WHAT THEY WILL LIKE? DO CONSUMERS SEEK EMOTIONAL SITUATIONS: THE NEED FOR EMOTION SCALE DO WE NEED INVOLVEMENT TO UNDERSTAND CONSUMER BEHAVIOR? DOES COUNTRY OF ORIGIN TRANSFER BETWEEN BRANDS? EFFECT OF COBRANDING ON CONSUMER PRODUCT EVALUATIONS EFFECT OF CONSUMERS' PURCHASE PLANS ON THE EVALUATION OF BUNDLE OFFERS EFFECTS OF INVOLVEMENT ON ON-LINE BRAND EVALUATIONS: A STRONGER TEST OF THE ELM EFFECTS OF SCHEMA CONGRUITY AND INVOLVEMENT ON PRODUCT EVALUATIONS ENVIRONMENT-IMPACTING CONSUMER BEHAVIOR: AN OPERANT ANALYSIS ESTABLISHING THE SPOKES-CHARACTER IN ACADEMIC INQUIRY: HISTORICAL OVERVIEW AND FRAMEWORK FOR DEFINITION ETHICAL ISSUES IN CONSUMER RESEARCH: CONSUMER AND RESEARCHER PERSPECTIVES EXPERIENTIAL ASPECTS OF ELEMENTARY SCHOOL CHOICE FOR UPPER-MIDDLE CLASS URBAN AMERICANS: HOW TOUGH CHOICES CAN LEAD DOWN THE PATH TO "POWER KINDERGARTEN" EXPLORING CONSUMERS' INTERPRETATIONS OF A PRODUCT RELATED ILLNESS FELLOW'S AWARD ETHICS, MORALITY AND THE DARK SIDE OF ACR: IMPLICATIONS FOR OUR FUTURE FEMALE ROLE PORTRAYALS IN PRINT ADVERTISING: TALKING WITH WOMEN ABOUT THEIR PERCEPTIONS AND THEIR PREFERENCES FICTIONAL SUBJECTS IN CONSUMER RESEARCH FRAMING A RAINBOW, FOCUSING THE LIGHT: JCR'S FIRST TWENTY YEARS GENDER DIFFERENCES IN ADOLESCENT COMPULSIVE CONSUMPTION HUMOR MECHANISMS, PERCEIVED HUMOR AND THEIR RELATIONSHIPS TO VARIOUS EXECUTIONAL TYPES IN ADVERTISING ILLEGAL ADOPTION OF A NEW PRODUCT: A MODEL OF SOFTWARE PIRACY BEHAVIOR IN RESPONSE TO JACOBY INDIVIDUAL DIFFERENCES AS MODERATING VARIABLES: ISSUES IN THE DEVELOPMENT AND USE OF PERSONALITY VARIABLES INTERACTIVE MARKETING TECHNOLOGIES: IMPLICATIONS FOR CONSUMER RESEARCH IS MORE EXPOSURE ALWAYS BETTER? EFFECTS OF INCIDENTAL EXPOSURE TO A BRAND NAME ON SUBSEQUENT PROCESSING OF ADVERTISING IS THERE A WELL-DEFINED INTERNAL REFERENCE PRICE? ISSUES IN IDENTIFYING PERFORMANCE MEASURES FOR SOCIAL MARKETING PROGRAMS MEMORY-BASED PRODUCT JUDGMENTS: EFFECTS OF PRESENTATION ORDER AND RETRIEVAL CUES NEW DIRECTIONS IN AFFECT AND CONSUMER SATISFACTION NEW DIRECTIONS IN BEHAVIORAL DECISION THEORY: IMPLICATIONS FOR CONSUMER CHOICE NEW RESEARCH ON LIMITED COGNITIVE CAPACITY: EFFECTS OF AROUSAL, MOOD AND MODALITY NEW WAYS TO REACH NON-RECYCLERS: AN EXTENSION OF THE MODEL OF REASONED ACTION TO RECYCLING BEHAVIORS NOTES ON THE JOURNAL OF CONSUMER RESEARCH: THE UNEXPECTED CHALLENGES OF A START-UP OLDER CONSUMERS' VULNERABILITY TO BAIT-AND-SWITCH OTHER-THAN-CONSCIOUS CONSUMER INFORMATION PROCESSING: EMPIRICAL EXAMINATIONS OF AN EMERGING AND CONTROVERSIAL TOPIC PARENTS' PERCEPTION REGARDING CHILDREN'S USE OF CLOTHING EVALUATIVE CRITERIA: AN EXPLORATORY STUDY FROM THE CONSUMER SOCIALIZATION PROCESS PERSPECTIVE PERIPHERAL CUES AS SOURCES OF MARKET INEFFICIENCIES IN THE U.S. AND RUSSIA PERSONAL VALUES AND SHOPPING BEHAVIOR: A STRUCTURAL EQUATION TEST OF THE RVS IN CHINA PERSPECTIVES ON THE "NEW SOCIOLOGY" OF CONSUMER RESEARCH: ADDRESSING THE STRUCTURE/AGENCY DILEMMA POSITIVE AND NEGATIVE EFFECTS OF BRAND EXTENSION AND CO-BRANDING POSTCONSUMPTION COMPETITION: THE EFFECTS OF CHOICE AND NON-CHOICE ALTERNATIVES ON SATISFACTION FORMATION PRACTICING EXISTENTIAL CONSUMPTION: THE LIVED MEANING OF SEXUALITY IN ADVERTISING PRESIDENTIAL ADDRESS THE VALUE OF THEORY IN CONSUMER RESEARCH PRODUCT DESIGN, AESTHETICS, AND CONSUMER RESEARCH QUANTITATIVE AND QUALITATIVE DIFFERENCES IN OLDER AND YOUNGER CONSUMERS' RECALL OF RADIO ADVERTISING RANKING: IS IT REALLY SEQUENTIAL CHOICE? REFERENCE EFFECTS IN DYNAMIC MARKETING MIX ENVIRONMENTS: INSIGHTS FROM DECISION-MAKING RESEARCH REPLY TO JACOB JACOBY RESEARCH DESIGN EFFECTS ON THE RELIABILITY OF RATING SCALES IN MARKETING: AN UPDATE ON CHURCHILL AND PETER ROLE OF ATTITUDE TOWARD BRAND ADVERTISING ON CONSUMER PERCEPTION OF A BRAND EXTENSION SAD, GLAD, AND MAD: THE REVEALING ROLE OF EMOTIONS IN CONSUMER RITUALS SEEING IS NOT NECESSARILY BELIEVING: INTERACTIONS BETWEEN PRIOR BELIEFS AND NEW INFORMATION IN CONSUMER JUDGMENT AND CHOICE SELF-REFERENCING: AN EXAMINATION OF ANTECEDENTS, CONSEQUENCES, AND ROLE IN MESSAGE PROCESSING SESSION OVERVIEW CONSUMER ACCULTURATION: IMMIGRANTS, MIGRANTS AND EXPATRIATES SESSION OVERVIEW PEAKS AND FLOWS: INTENSE JOYS AND OPTIMAL EXPERIENCES IN CONSUMPTION SESSION SUMMARY DIVERGENT PERSPECTIVES ON THE ROLE OF PRIOR KNOWLEDGE IN CONSUMER INFORMATION SEARCH AND PROCESSING SESSION SUMMARY UNDERSTANDING CONSUMER DECISION PROCESSES USING VERBALIZATION DATA: SUBSTANTIVE AND METHODOLOGICAL PERSPECTIVES SEVEN PIECES OF WISDOM ON CONSUMER RESEARCH FROM SANDY, QUARTER, TOMMY, MATTHEW, PAUL, DAVE, AND DOLLY: A LOVE LETTER TO ACR SOME RECOLLECTIONS FROM A QUARTER CENTURY AGO SPECIAL SESSION SUMMARY EMERGING ISSUES IN PRODUCT BUNDLING SPECIAL SESSION SUMMARY EXPERIMENTS WITH SOCIAL NETWORKS AND SOCIAL BOUNDARIES SPECIAL SESSION SUMMARY FRAMING CONSUMPTION AS PLAY SPECIAL SESSION SUMMARY MARKETING AND THE POOR SPECIAL SESSION SUMMARY NEW DIRECTIONS IN EXPLORING THE INTERFACE OF CONSUMER COGNITION AND MOTIVATION SPECIAL SESSION SUMMARY SCHEMA INCONGRUITY: A MULTIDIMENSIONAL PERSPECTIVE INVOLVING ADVERTISING SCHEMA, SELF-SCHEMA, AND PRODUCT SCHEMA SPECIAL SESSION SUMMARY THE ANTECEDENTS AND CONSEQUENCES OF CHOICE DEFERRAL SPECIAL SESSION SUMMARY THE CUMULATIVE EFFECTS OF ADVERTISING REPETITION ON PRODUCT BELIEFS AND ATTITUDES UNDER LOW INVOLVEMENT SPECIAL SESSION SUMMARY THE ODYSSEY DOWNUNDER: A QUALITATIVE STUDY OF ABORIGINAL CONSUMERS STYLES OF THINKING: A BRIDGE BETWEEN PERSONALITY AND COGNITION TELL ME AGAIN WHY I SHOULD LISTEN TO YOU?: SOURCE EFFECTS REVISITED THE CASE OF THE DUSTY STAIR CLIMBER: A TAXONOMY AND EXPLORATORY STUDY OF PRODUCT NONUSE THE CHILDREN'S BIRTHDAY PARTY: A STUDY OF MOTHERS AS SOCIALIZATION AGENTS THE CONSTRUCTIVE NATURE OF CONSUMER RESPONSE TO DIFFERENTIAL PRODUCT ADVANTAGES THE CONSUMER ACCULTURATION OF EXPATRIATE AMERICANS THE DETERMINANTS OF CONSUMERS' PURCHASE DECISIONS FOR RECYCLED PRODUCTS: AN APPLICATION OF ACQUISITION-TRANSACTION UTILITY THEORY THE DUAL ROLE OF EMOTIONS IN CONSUMER SATISFACTION/DISSATISFACTION THE EFFECT OF THE PERCEPTION OF PROCESS TECHNOLOGY AND COUNTRY-OF-MANUFACTURE (COM) FAVORABLENESS ON CONSUMERS' OVERALL BRAND EVALUATION THE EFFECTS OF EDITORIAL CONTEXT AND COGNITIVE AND AFFECTIVE MODERATORS ON RESPONSES TO EMBEDDED ADS THE FOUR FACES OF AGGREGATION IN CUSTOMER SATISFACTION RESEARCH THE IMPACT OF FRAMING, ANCHORPOINTS, AND FRAMES OF REFERENCE ON DIRECT MAIL CHARITABLE CONTRIBUTIONS THE IMPACT OF TEMPORAL ORIENTATION ON HIGHER ORDER CHOICES: A PHENOMENOLOGICAL INVESTIGATION THE IMPORTANCE OF MEMBER HOMOGENEITY TO FOCUS GROUP QUALITY THE INFLUENCE OF EMPLOYMENT-STATUS AND PERSONAL VALUES ON TIME RELATED FOOD CONSUMPTION BEHAVIOR AND OPINION LEADERSHIP THE INFLUENCE OF PROGRAM CONTEXT AND ORDER OF AD PRESENTATION ON IMMEDIATE AND DELAYED RESPONSES TO TELEVISION ADVERTISEMENTS THE INSTITUTIONALIZED CONSUMER THE INTERFACE OF CONSUMER COGNITION AND MOTIVATION DESPERATELY SEEKING SUSAN (OR ANYONE WHO CAN ORGANIZE THESE MATERIALS) THE MAINTENANCE OF POSITIVE SELF-EVALUATIONS: IN SEARCH OF A MOTIVE UNDERLYING SOME CONSUMPTION BEHAVIORS THE MODERATING EFFECTS OF LEARNING GOALS AND THE ACQUISITION OF PRODUCT INFORMATION ON THE LIMITS OF PRICE ACCEPTABILITY THE PACKAGE APPEARANCE IN CHOICE THE PLACE OF PRODUCT DESIGN AND AESTHETICS IN CONSUMER RESEARCH THE RELATIONSHIP BETWEEN CONTEXT AND VARIETY THE RELATIONSHIP BETWEEN CUSTOMER COMPLAINTS TO THE FIRM AND SUBSEQUENT EXIT BEHAVIOR THE ROLE OF POSSESSIONS IN CREATING, MAINTAINING, AND PRESERVING ONE'S IDENTITY: VARIATION OVER THE LIFE COURSE TOWARD THE DEVELOPMENT OF RELATIONSHIP THEORY AT THE LEVEL OF THE PRODUCT AND BRAND TOWARD THE EXTERNAL VALIDITY OF THE INFORMATION INTEGRATION PARADIGM TRACKING THE AGE WAVE: PARSIMONIOUS ESTIMATION IN COHORT ANALYSIS TYPICALITY AS A DETERMINANT OF AFFECT IN RETAIL ENVIRONMENTS UNDERSTANDING RESPONSES TO SEX APPEALS IN ADVERTISING: AN INDIVIDUAL DIFFERENCE APPROACH USING COMPUTERIZED RESPONSE TIME MEASUREMENT FOR DETECTING SECONDARY DISTRACTIONS IN ADVERTISING USING THE COMPARATIVE JUDGMENT TASK IN CONSUMER RESEARCH: AN ILLUSTRATIVE STUDY WHAT CAUSES ESTIMATION PROBLEMS WHEN ANALYZING MTMM DATA? WHEN DO PRICE PROMOTIONS SIGNAL QUALITY? THE EFFECT OF DEALING ON PERCEIVED SERVICE QUALITY WHY FAMILIAR STIMULI ARE BETTER LIKED. A STUDY ON THE COGNITIVE DYNAMICS LINKING RECOGNITION AND THE MERE EXPOSURE EFFECT WHY SOME PRODUCTS "JUST FEEL RIGHT", OR, THE PHENOMENOLOGY OF PRODUCT RIGHTNESS
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