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Proceedings Volume NA-21
"AN ADVERTISING POTPOURRI": SOME COMMENTS AND A UNIFYING THEME "TEA AND THE VIENNESE": A PIONEERING EPISODE IN THE ANALYSIS OF CONSUMER BEHAVIOR "THE PLAY'S THE THING:" ELEMENTS OF DRAMA IN ADVERTISING AND THEIR EFFECTS ON AUDIENCE RESPONSE "THIS NOTE'S FOR YOU* ... :" NEGATIVE EFFECTS OF THE COMMERCIAL USE OF POPULAR MUSIC A CONCEPTUAL MODEL OF THE ROLE OF SITUATIONAL TYPE ON CONSUMER CHOICE BEHAVIOR AND CONSIDERATION SETS A CROSS-CULTURAL LOOK AT THE 'SUPPOSED TO HAVE IT' PHENOMENON: THE EXISTENCE OF A STANDARD PACKAGE BASED ON OCCUPATION A LATER MOVER ADVANTAGE? THE IMPACT OF ORDER OF ENTRY AND BRAND CHARACTERISTICS ON CONSUMER PREFERENCES A RE-EXAMINATION OF THE RELATIVE PERSUASIVENESS OF COMPARATIVE AND NONCOMPARATIVE ADVERTISING A STUDY OF THE CONCEPT OF AFFECTIVE CHOICE MODE FOR CONSUMER DECISIONS A TEST OF PRESCRIPTIVE ADVICE FROM THE ROSSITER-PERCY ADVERTISING PLANNING GRID USING RADIO COMMERCIALS ACR FELLOW SPEECH AFRICAN AMERICAN VERNACULAR ENGLISH IN ADVERTISING: A SOCIOLINGUISTIC STUDY AGENT DECISION MAKING: UNDERSTANDING AND PREDICTING THE PREFERENCES OF OTHERS ALTERNATIVE MODELS OF COGNITIVE PROCESSES UNDERLYING CONSUMER REACTIONS TO CONJUNCTION CATEGORIES AN EXAMINATION OF THE EFFECTS OF CONTEXT-INDUCED MOOD STATES ON THE EVALUATION OF A "FEEL-GOOD" PRODUCT: THE MODERATING ROLE OF PRODUCT TYPE AND THE CONSISTENCY EFFECTS MODEL AN EXAMINATION OF THE PSYCHOMETRIC PROPERTIES OF A CONSERVATION-ORIENTED CONSUMPTION SCALE AN EXPOSE ON GREEN TELEVISION ADS AN INVESTIGATION OF THE INFLUENCE OF GENDER ON THE HEDONIC RESPONSES CREATED BY LISTENING TO MUSIC ANXIETY ASSOCIATED WITH SOCIAL ISSUES: THE DEVELOPMENT OF A SCALE TO MEASURE AN ANTECEDENT CONSTRUCT ASSESSING VIEWER JUDGEMENT OF ADVERTISEMENTS AND VEHICLES: SCALE DEVELOPMENT AND VALIDATION BABES IN TOYLAND: LEARNING AN IDEOLOGY OF GENDER BEHAVIORAL PERSPECTIVES ON BUNDLING RESEARCH BEHAVIORAL RESEARCH USING SCANNER DATA BRAND NAMES AND CONSUMER INFERENCE: THE EFFECT OF ADDING A NUMERIC COMPONENT TO A BRAND NAME COHORT GENERATIONAL INFLUENCES ON CONSUMER SOCIALIZATION COMING OF AGE IN A MATERIAL WORLD: JUVENILE DELINQUENCY AND ADOLESCENT ANGST COMMENTS ON SCALE DEVELOPMENT AND TESTING COMMUNITY AND CONSUMPTION COMPULSIVE BUYING TENDENCY AS A PREDICTOR OF ATTITUDES AND PERCEPTIONS CONCEPTUAL ISSUES IN THE STRUCTURAL ANALYSIS OF CONSUMPTION EMOTION, SATISFACTION, AND QUALITY: EVIDENCE IN A SERVICE SETTING CONSUMER CHOICE AS AN EVOLUTIONARY PROCESS: AN OPERANT INTERPRETATION OF ADOPTER BEHAVIOR CONSUMER INFERENCE AS PART OF PRODUCT COMPREHENSION CONSUMER INFERENCES AND FAMILY BRANDING STRATEGIES: A DEMONSTRATION OF CATEGORY-BASED INDUCTION CONSUMER LEARNING AND COPING BEHAVIORS IN TRANSITORY SITUATIONS CONSUMER RESEARCH STANDARDS & PUBLIC POLICY FORMULATION: THE CASE OF MICKEY MOUSE & OLD JOE CONSUMER RESPONSES TO TIME PRESSURE: A QUALITATIVE STUDY WITH HOMEOWNERS IN FORECLOSURE CONSUMER SPENDING PATTERNS: DIMENSIONS AND DICHOTOMIES CONSUMERS' RESPONSE TO WAITING TIME: NEW SEGMENTATION BASES ARE REQUIRED FOR SERVICE INDUSTRIES CONSUMPTION AND SOCIAL STRATIFICATION: BOURDIEU'S DISTINCTION CONSUMPTION SCHEMATA: THEIR EFFECTS ON CONSUMER DECISION MAKING CUSTOMERS COMPLAIN-BUSINESSES MAKE EXCUSES: THE EFFECTS OF LINKAGE AND VALENCE DEATH BY NOSTALGIA: A DIAGNOSIS OF CONTEXT-SPECIFIC CASES DECISION DIFFICULTY AND UNCERTAIN PREFERENCES: IMPLICATIONS FOR CONSUMER CHOICE DISCUSSANT COMMENTS GENDER ISSUES: GENDER AS A CULTURAL CONSTRUCT DISCUSSANT'S COMMENTS EFFECTIVE AND INEFFECTIVE DRAMA ADVERTISING DOES SATISFACTION WITH MULTI-ATTRIBUTE PRODUCTS VARY OVER TIME? A PERFORMANCE BASED APPROACH EFFECTS OF A ROLE MODEL AND FEAR IN WARNING LABEL ON PERCEPTIONS OF SAFETY AND SAFETY BEHAVIOR EMERGENT UNDERSTANDING OF RELATIONSHIPS AMONG CONSUMPTION, PRODUCTION, AND THE FAMILY EMERGING VIEWS OF ATTITUDES AND ATTITUDE PROCESSES: CONCEPTUAL AND EMPIRICAL PERSPECTIVES ON ATTITUDE STRENGTH EMPIRICAL RELATIONSHIPS BETWEEN COGNITIVE STYLE AND LOV: IMPLICATIONS FOR VALUES AND VALUE SYSTEMS ETHICAL CONCERNS IN MARKETING RESEARCH ETHICAL ISSUES IN CONSUMER RESEARCH ETHICS IN CONSUMER RESEARCH: AN OVERVIEW AND PROSPECTUS EVIDENCE OF A RELATIONSHIP BETWEEN NEED FOR COGNITION AND CHRONOLOGICAL AGE: IMPLICATIONS FOR PERSUASION IN CONSUMER RESEARCH EXPLORING CULTURAL DIFFERENCES IN CONSUMER DECISION MAKING: CHINESE CONSUMERS IN MONTR+AL EXPLORING THE RELATIONSHIPS BETWEEN MEANS-END KNOWLEDGE AND INVOLVEMENT EXPLORING THE ROLE OF INDIVIDUAL DIFFERENCES IN AFFECT INTENSITY ON THE CONSUMER'S RESPONSE TO ADVERTISING APPEALS FOR THE SMELL OF IT ALL: FUNCTIONS AND EFFECTS OF OLFACTION IN CONSUMER BEHAVIOR GOOD LIFE IMAGES AND BRAND NAME ASSOCIATIONS: EVIDENCE FROM ASIA, AMERICA, AND EUROPE HEIGHTENED SELF-CONSCIOUSNESS: THE INTENDED AND UNINTENDED CONSEQUENCES OF MARKETING ACTIVITIES HOW GREEN IS MY VALUE: EXPLORING THE RELATIONSHIP BETWEEN ENVIRONMENTALISM AND MATERIALISM INCIDENTAL LEARNING FROM RADIO ADVERTISEMENTS WITH AND WITHOUT CURIOSITY-AROUSING QUESTIONS INCORPORATING PERCEPTIONS OF FINANCIAL CONTROL IN PURCHASE PREDICTION: AN EMPIRICAL EXAMINATION OF THE THEORY OF PLANNED BEHAVIOR INDIA'S CHANGING CONSUMER ECONOMY: A CULTURAL PERSPECTIVE INDIVIDUAL AND SITUATIONAL INFLUENCES ON PURCHASE GOAL SPECIFICATION IN-LAWS AND OUTLAWS: THE IMPACT OF DIVORCE AND REMARRIAGE UPON CHRISTMAS GIFT EXCHANGE INNOVATIONS IN DEFINING AND MEASURING BRAND IMAGE JUDGING THE ATTRACTIVENESS OF PRODUCT DESIGN: THE EFFECT OF VISUAL ATTRIBUTES AND CONSUMER CHARACTERISTICS KEEPING THE FAMILY TOGETHER: HOW WE SURVIVED THE DIVORCE MANAGING ATTENTION MEASURING AND JUDGING EMOTIONAL ASPECTS OF CONSUMPTION EXPERIENCES MEASURING MULTIPLE EMOTIONAL RESPONSES TO A SINGLE TELEVISION COMMERCIAL MENTAL ACCOUNTING AND CONSUMER SPENDING MERE EXPOSURE AND THE COGNITIVE-AFFECTIVE DEBATE REVISITED MISCOMPREHENSION AND BELIEVABILITY OF INFORMATION PRESENTED IN PRINT ADVERTISING MOOD EFFECTS IN CONSUMER BEHAVIOR: A UNIFYING THEME MUSIC AND RADIO ADVERTISING: EFFECTS OF TEMPO AND PLACEMENT NEED FOR COGNITION AND THE EFFECTS OF REPEATED EXPRESSION ON ATTITUDE ACCESSIBILITY AND EXTREMITY NEED FOR COGNITION, ADVERTISEMENT VIEWING TIME AND MEMORY FOR ADVERTISING STIMULI NEGOTIATION: AN INTERDISCIPLINARY APPROACH NEUROTICISM, AFFECT AND POSTPURCHASE PROCESSES NUTRITIONAL INFORMATION RESEARCH: A REVIEW OF THE ISSUES OBJECT-SUBJECT INTERCHANGEABILITY: A SYMBOLIC INTERACTIONIST MODEL OF MATERIALISM PARADIGMS OF THE SELF AND THE ENVIRONMENT IN CONSUMER BEHAVIOR AND MARKETING PERCEIVED PRICE FAIRNESS: A NEW LOOK AT AN OLD CONSTRUCT PHENOMENOLOGICAL INSIGHTS IN MOOD AND MOOD-RELATED CONSUMER BEHAVIORS POSSESSIONS AND IDENTITY IN CRISIS: MEANING AND CHANGE FOR VICTIMS OF THE OAKLAND FIRESTORM PREDICTING BUYERS' SELECTION OF INTERPERSONAL SOURCES: THE ROLE OF STRONG TIES AND WEAK TIES PRESIDENTIAL ADDRESS ACADEMIC APPALACHIA AND THE DISCIPLINE OF CONSUMER RESEARCH PRICE AWARENESS OF CONSUMERS EXPOSED TO INTENSE RETAIL RIVALRY: A FIELD STUDY PROCESS TRACING OF PHYSIOLOGICAL RESPONSES TO DYNAMIC COMMERCIAL STIMULI PROMOTION HETEROGENEITY AND CONSUMER LEARNING: REFINING THE DEAL-PRONENESS CONSTRUCT RECENT ADVANCES IN SOCIAL MARKETING RECOVERING FORGOTTEN INFORMATION: A STUDY IN CONSUMER EXPERTISE REDEFINING SELF: INTERPRETING THE INTERPRETATIONS OF THREE DIVERSE EXPERIENCES RESEARCH ON THE PHENOMENON AND TREATMENT OF ADDICTION: A MULTI-DISCIPLINARY PERSPECTIVE SEQUENTIAL PHASES OF JUDGMENT AND THE VALUE REPRESENTATION OF PRODUCT ALTERNATIVES SESSION OVERVIEW PERSPECTIVES ON CONSUMER HEALTH ISSUES: THEORETICAL, METHODOLOGICAL, AND POLICY INSIGHTS SESSION SUMMARY MEMORY, PRODUCT FAMILIARITY, AND CATEGORIZATION INFLUENCES ON THE COMPOSITION OF CONSIDERATION SETS SESSION SUMMARY THE PROOF OF THE PUDDING IS IN THE EATING: THE ROLE OF PRODUCT EXPERIENCE IN CONSUMER DECISION MAKING SOCIAL COMPARISON AND THE BEAUTY OF ADVERTISING MODELS: THE ROLE OF MOTIVES FOR COMPARISON SOCIALLY DESIRABLE RESPONSES IN THE MEASUREMENT OF NEED FOR COGNITION SPECIAL SESSION SUMMARY BIASES IN SOCIAL COMPARISON: IF YOU ARE ONE IN A MILLION, THERE ARE 4,000 PEOPLE JUST LIKE YOU SUMMARY KNOWING MORE THAN WE'RE TOLD: INFERENCES FROM ADVERTISING CLAIMS SUMMARY THE POWER, POTENTIAL, AND PERILS OF META-ANALYSIS: A WORKSHOP ON INTEGRATIVE REVIEWS SUMMARY OF SESSION NEGLECTED CLASSICS: THREE INTELLECTUAL TRADITIONS IN THE SOCIOLOGY OF CONSUMPTION SUMMARY OF SPECIAL SESSION REAL-TIME AD PROCESSING: TRACING DYNAMIC RESPONSES SUMMARY OF THE SPECIAL SESSION "5 CALORIES" OR "LOW" CALORIES: HOW CONSUMERS USE NUMERICAL AND VERBAL PRODUCT INFORMATION THE CONSUMPTION OF HEROES AND THE HERO HIERARCHY OF EFFECTS THE DARK SIDE OF CONSUMER BEHAVIOR: EMPIRICAL EXAMINATIONS OF IMPULSIVE AND COMPULSIVE CONSUMPTION THE DYNAMISM OF PERSONAL TIMESTYLE: HOW WE DO MORE IN LESS TIME THE EFFECT OF AROUSAL SEEKING TENDENCY ON CONSUMER PREFERENCES FOR COMPLEX PRODUCT DESIGNS THE EFFECT OF MOTIVATION TO PROCESS ON CONSUMERS' SATISFACTION REACTIONS THE EFFECT OF STRESS ON PRICE SENSITIVITY AND COMPARISON SHOPPING THE EFFECTS OF COUNTRY OF ORIGIN, BRAND, AND PRICE INFORMATION: A COGNITIVE-AFFECTIVE MODEL OF BUYING INTENTIONS THE EFFECTS OF THE NEW FOOD LABELS ON CONSUMER DECISION MAKING THE HALCYON DAYS OF YOUTH: A PHENOMENOLOGICAL ACCOUNT OF EXPERIENCES AND FEELINGS ACCOMPANYING SPRING BREAK ON THE BEACH THE HEROES OF CONSUMPTION AND THE CONSUMPTION OF HEROES THE IMPACT OF EMOTIONAL VALENCE AND INTENSITY ON AD EVALUATION AND MEMORY THE IMPACT OF MODERNITY ON CONSUMPTION: SIMMEL'S PHILOSOPHY OF MONEY THE INFLUENCE OF AFFECTIVE CONTEXT ON ADVERTISING EFFECTIVENESS THE INFLUENCE OF MOOD AND GENDER ON CONSUMERS' TIME PERCEPTIONS THE MAMMOGRAPHY GUIDELINES CONTROVERSY: WHAT DO WOMEN THINK? THE 'MASCULINE MYSTIQUE:' MEN'S INVOLVEMENT IN GIFT GIVING, GIFT RECEIPT AND GIFT OCCASIONS THE MERE EXPOSURE EFFECT: IS IT A MERE CASE OF MISATTRIBUTION? THE PERSUASIVE EFFECTS OF EVALUATION, EXPECTANCY AND RELEVANCY DIMENSIONS OF INCONGRUENT VISUAL AND VERBAL INFORMATION THE PLEASURE AND PAIN OF BEING CLOSE: MEN'S MIXED FEELINGS ABOUT PARTICIPATION IN VALENTINE'S DAY GIFT EXCHANGE THE RELATIONSHIP BETWEEN KNOWLEDGE AND SEARCH: IT DEPENDS THE ROLE OF EXPECTATIONS AND ORGANIZATION IN THE ENCODING AND USE OF MEMORY-BASED INFORMATION: WHAT NOT TO FORGET ABOUT MEMORY RESEARCH THE ROLE OF HISPANIC ETHNIC IDENTIFICATION ON REFERENCE GROUP INFLUENCE THE WILD WEST IN THE CONSUMER IMAGINATION TOAST FOR THE HOST? THE MALE PERSPECTIVE ON GIFTS THAT SAY THANK YOU TOWARD A RENAISSANCE OF GOALS IN CONSUMER RESEARCH ON ATTITUDES AND DECISION MAKING UNFULFILLED PROMISES AND PERSONAL CONFESSIONS: A POSTPOSITIVIST INQUIRY INTO THE IDEALIZED AND EXPERIENCED MEANINGS OF CONSUMER TECHNOLOGY USING CONVERSATION THEORY TO INVESTIGATE CONCLUSION-DRAWING: IMPLICATIONS FOR PERSUASION USING THE ZALTMAN METAPHOR ELICITATION TECHNIQUE TO UNDERSTAND BRAND IMAGES WOMEN AND ABORTION: A PHENOMENOLOGICAL ANALYSIS WOMEN AS COMMODITIES: PROSTITUTION AS DEPICTED IN THE BLUE ANGEL, PRETTY BABY, AND PRETTY WOMAN
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