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Proceedings Volume NA-02
A CORRECTIVE ADVERTISING STUDY
A GENERALIZED UTILITY MODEL OF SHOPPING BEHAVIOR
A MODERN SOCIOLOGICAL APPROACH TO THE STRATIFICATION OF MATERIAL LIFE STYLES
A MULTIMETHOD APPROACH TO VALIDATING MULTI-ATTRIBUTE ATTITUDE MODELS
A MULTIVARIATE ANALYSIS OF PREPURCHASE DELIBERATION AND EXTERNAL SEARCH BEHAVIOR
A SITUATIONAL MULTI-ATTRIBUTE ATTITUDE MODEL
A TEST OF THE RELATIONSHIP BETWEEN TRAIT AND CAUSAL ATTRIBUTION
AN ANALYSIS OF MOVIEGOERS BY LIFE STYLE SEGMENTS
AN EMPIRICAL TEST OF A SCALE FOR INNOVATIVENESS
AN EXPERIMENTAL STUDY OF THE RELATIONSHIP BETWEEN RESPONSES TO PRICE CHANGES AND THE PRICE LEVEL FOR SHOES
AN INSTRUMENT TO MEASURE CONSUMER SELF-ACTUALIZATION
APPLICATION OF DISCRIMINANT ANALYSIS IN FORMULATING PROMOTIONAL STRATEGY FOR BANK CREDIT CARDS
APPLICATIONS OF MARKETING CONCEPTS TO CANDIDATE MARKETING
ATTRIBUTION THEORY AND VOTER CHOICE
ATTRIBUTION THEORY IN MARKETING RESEARCH: PROBLEMS AND PROSPECTS
AWARENESS AS AN INDICATOR OF NEW PRODUCT PERFORMANCE
BEHAVIORAL DECISION MAKING: A COMPARISON OF THREE MODELS
BOOTSTRAPPING OF DATA AND DECISIONS
BRAND CHOICE AND COMMUNICATION BEHAVIOR: CONSUMER RESPONSE TO THE MARKETING OF RELIGION
COGNITIVE DISSONANCE AND CONSUMER BEHAVIOR: A REVIEW OF THE EVIDENCE
COMPOSITE POPULATION DESCRIPTORS: THE SOCIO-ECONOMIC/LIFE CYCLE GRID
CONCEPTUAL AND OPERATIONAL PROBLEMS WITH MARKET SHARE MODELS OF CONSUMER SPATIAL BEHAVIOR
CONSUMER RESEARCH OF THE OFFICE OF ENERGY CONSERVATION AND ENVIRONMENT, FEDERAL ENERGY ADMINISTRATION
CONSUMER SATISFACTIONS FROM LEISURE TIME PURSUITS
COPYTESTING--COMMUNICATION VS. PERSUASION
CREDIT RISKINESS OF LOW-INCOME CONSUMERS
CURRENT COSTS OF FAMILIES' PAYMENTS COMPARED TO ESTIMATES OF HEALTH PLANS
DETECTING DEMAND CHARACTERISTICS IN LABORATORY EXPERIMENTS IN CONSUMER RESEARCH: THE CASE OF REPETITION-AFFECT RESEARCH
DEVELOPMENT OF A SCALE FOR INNOVATIVENESS
DISCISSION: VALIDITY PROCEDURES IN CONSUMER BEHAVIOR RESEARCH
EFFECTS OF POLARITY OF SEMANTIC DIFFERENTIAL SCALES IN CONSUMER RESEARCH
EFFECTS OF PRIOR DECISION-MAKING, DEMOGRAPHICS, AND PSYCHOGRAPHICS ON MARITAL ROLES FOR PURCHASING DURABLES
EXPERIMENTAL STUDIES OF CONSUMER DEMAND BEHAVIOR: TOWARDS A TECHNOLOGY OF MAKING THE SLUTSKY-HICKS THEORY TECHNOLOGICALLY APPLICABLE TO INDIVIDUAL BEHAVIOR
EXPLAINING BEHAVIOR WITH WEIGHTED, UNWEIGHTED AND STANDARDIZED ATTITUDE SCORES
FAMILY ROLE STRUCTURE AND HOUSING DECISIONS
IDEAL POINT VERSUS ATTRIBUTE MODELS OF BRAND PREFERENCE: A COMPARISON OF PREDICTIVE VALIDITY
IMAGES AND VOTERS' DECISION-MAKING PROCESSES
INCORPORATING TESTS OF DATA AND MODEL VALIDITY IN COMMERCIAL AND ACADEMIC RESEARCH
INTERGENERATIONAL PATTERNS OF CONSUMER BEHAVIOR
INTRODUCTION: EXPERIMENTAL RESEARCH AND Theories OF CONSUMER CHOICE
LIFE CYCLE REVISITED: APPLICATIONS IN CONSUMER RESEARCH
MARKETS FOR LEISURE TIME
METHODOLOGICAL CONSIDERATIONS IN FAMILY DECISION-MAKING STUDIES
MULTI-ATTRIBUTE ATTITUDE MODELS: A COMPARATIVE ANALYSIS
OBSERVING STAGES IN CONSUMER DECISION PROCESSES
OVERVIEW OF POLITICAL CANDIDATE MARKETING
PERCEIVED INSTRUMENTALITY AND VALUE IMPORTANCE OF NEWSPAPER INFORMATION
PERCEIVED RISK AND CONSUMER BEHAVIOR: A CRITICAL REVIEW
PERCEPTIONS OF CHILDREN'S TELEVISION ADVERTISING: AN EMPIRICAL INVESTIGATION OF THE BELIEFS AND ATTITUDES OF CONSUMER, INDUSTRY, AND GOVERNMENT RESPONDENTS
PREDICTION OF ATTITUDES: A COMPARATIVE STUDY OF THE ROSENBERG, FISHBEIN AND SHETH MODELS
PREDICTIVE VALIDATION AND CROSS-VALIDATION OF THE FISHBEIN, ROSENBERG, AND SHETH MODELS OF ATTITUDES
PREFERENCE TYPES AMONG VIEWERS OF TOOTHPASTE COMMERCIALS
PRODUCT CLASS EXPERIENCE, DIMENSIONALITY AND RELIABILITY: THEIR RELATIONSHIP IN A NONMETRIC SCALING STUDY
RECENT EXPERIENCES IN COPY RESEARCH
RELATIONSHIPS BETWEEN CONSUMERS' SHOPPING AND LEISURE ACTIVITIES AND THEIR ATTITUDES TOWARD THE ENERGY CRISIS: A CROSS SECTIONAL STUDY
RESEARCHING AND MODELING CONSUMER CHOICE BEHAVIOR IN URBAN TRANSPORTATION
RETAIL MARKET AREA SHAPE AND STRUCTURE: PROBLEMS AND PROSPECTS
SCARCITY AND HOARDING: ECONOMIC AND SOCIAL EXPLANATIONS AND MARKETING IMPLICATIONS
SERVICE ANALYSIS: A BANK MARKETING EXAMPLE USING PERCEPTUAL MAPPING
SIMILARITIES AND DIFFERENCES OF GENERALIZED BRAND ATTITUDES, BEHAVIORAL INTENTIONS, AND REPORTED BEHAVIOR
SOCIAL SCIENCE INPUTS TO PUBLIC POLICY FORMATION: MASSACHUSETTS AND THE UNIT PRICING REGULATIONS
SOME CONCEPTUAL ISSUES IN THE TESTING OF THE ECONOMIC THEORY OF CONSUMER DEMAND
SOME UNANSWERED QUESTIONS ON FAMILY DECISION-MAKING
TELEVISION ADVERTISING: A STUDY ON ITS APPLICABILITY FOR PROMOTING THE DISADVANTAGED TO EMPLOYERS
THE ADVERTISING PRETEST AS PART OF A MULTIMEASURE, MULTIMETHOD, MULTISITUATION VALIDATION AND APPLICATION RESEARCH SYSTEM
THE COGNITIVE FOUNDATIONS OF ATTITUDES: SOME IMPLICATIONS FOR MULTI-ATTRIBUTE MODELS
THE EFFECTS OF ENERGY AVAILABILITY AND COSTS ON CONSUMER ATTITUDES AND BEHAVIOR
THE EXTENDED FISHBEIN MODEL: ADDITIONAL INSIGHTS...AND PROBLEMS
THE INFORMATION SEEKERS -- A CROSS-CULTURAL CONSUMER ELITE
THE MODERATING EFFECT OF PRODUCT KNOWLEDGE ON MULTI-ATTRIBUTE ATTITUDE MODEL PREDICTIONS
THE OBJECTIVE SITUATION AS A DETERMINANT OF CONSUMER BEHAVIOR
THE PROCESS OF ATTITUDE ACQUISITION: THE VALUE OF A DEVELOPMENTAL, APPROACH TO CONSUMER ATTITUDE RESEARCH
THE PSYCHOLOGICAL SITUATION AS A DETERMINANT OF CONSUMER BEHAVIOR
THE RELATIONSHIPS AMONG ADVERTISING, ECONOMIC DEVELOPMENT AND CONSUMER WELFARE: AN EXAMINATION OF RECENT WORLD-WIDE EVIDENCE
THE STATUS OF CONSUMER BEHAVIOR: SOME EMPIRICAL PERSPECTIVES
THE USE OF SEALS OF APPROVAL IN CONSUMER DECISION-MAKING AS A FUNCTION OF COGNITIVE NEEDS AND STYLE
THEORIES, FACTS AND THE ANALYSIS OF CONSUMER CHOICE
THEORY AS A BRIDGE BETWEEN DESCRIPTION AND EVALUATION OF PERSUASION
TIME AS AN INDICATOR OF SOCIAL CHANGE AND THE QUALITY OF LIFE
VALIDITY
VALIDITY AND GOODNESS OF FIT IN DATA ANALYSIS
VALIDITY PROCEDURES AT THE SURVEY RESEARCH CENTER
VALIDITY PROCEDURES IN CONSUMER RESEARCH: A PERSPECTIVE
© 2023 Association for Consumer Research
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