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Proceedings Volume NA-19
"ALL THE WORLD'S A STAGE": DRAMA AND CONSUMER RESEARCH INTRODUCTION "HAVE YOU KISSED YOUR PROFESSOR TODAY?": BUMPER STICKERS AND CONSUMER SELF-STATEMENTS "WHAT'S IN A NAME?": ARISTOTELIAN CRITICISM AND DRAMA RESEARCH ABSTRACT - A FACTOR ANALYTIC INVESTIGATION OF BELK'S STRUCTURE OF THE MATERIALISM CONSTRUCT A FRAMEWORK PROVIDING DIRECTION FOR RESEARCH ON COMMUNICATIONS EFFECTS OF MENTAL IMAGERY-EVOKING ADVERTISING STRATEGIES A MODEL OF THE SCRIPTING OF CONSUMER LOVEMAPS: THE CONSUMER SEXUAL BEHAVIOR SEQUENCE A MULTIPHASE THOUGHT ELICITATION CODING SCHEME FOR COGNITIVE RESPONSE ANALYSIS A REVISED PRODUCT INVOLVEMENT INVENTORY: IMPROVED USABILITY AND VALIDITY A SPREADING ACTIVATION MODEL OF CONSUMERS' ASYMMETRIC SIMILARITY JUDGMENT ABSTRACT - NOSTALGIA IN ADVERTISING TEXT: ROMANCING THE PAST AN EMPIRICAL INVESTIGATION OF CONSIDERATION SET FORMATION AN EXPLORATION OF MATERIALISM AND CONSUMPTION-RELATED AFFECT AN INVESTIGATION OF SELF-REFERENCING'S INFLUENCE ON AFFECTIVE EVALUATIONS AN INVESTIGATION OF THE ATTRIBUTE BASIS OF EMOTION AND RELATED AFFECTS IN CONSUMPTION: SUGGESTIONS FOR A STAGE-SPECIFIC SATISFACTION FRAMEWORK APPLYING CONJOINT ANALYSIS TO SOCIAL ADVERTISEMENTS ARE THE MODELS COMPATIBLE FOR EMPIRICAL COMPARISON? AN ILLUSTRATION WITH AN INTENTIONS MODEL, AN EXPECTATIONS MODEL, AND TRADITIONAL CONJOINT ANALYSIS ASK NOT WHAT THE BRAND CAN EVOKE; ASK WHAT CAN EVOKE THE BRAND? ASSIMILATION AND CONTRAST EFFECTS IN ATTITUDE MEASUREMENT: AN INCLUSION/EXCLUSION MODEL ATTENTION, MEMORY, ATTITUDE, AND CONATION: A TEST OF THE ADVERTISING HIERARCHY ATTITUDE FUNCTIONS IN ADVERTISING EFFECTIVENESS: THE INTERACTIVE ROLE OF PRODUCT TYPE AND PERSONALITY TYPE BUYING MORE THAN WE CAN USE: FACTORS INFLUENCING FORECASTS OF CONSUMPTION QUANTITY CATEGORIZATION RESEARCH AND BRAND EXTENSIONS CHERNOFF FACES: A USEFUL TECHNIQUE FOR COMPARATIVE IMAGE ANALYSIS AND REPRESENTATION CLARIFYING THE SIMPLE ASSUMPTION OF THE INFORMATION LOAD PARADIGM COCAINE AS INNOVATION A SOCIAL-SYMBOLIC ACCOUNT COGNITIVE ASSOCIATIONS AND PRODUCT CATEGORY COMPARISONS: THE ROLE OF KNOWLEDGE STRUCTURE AND CONTEXT COMMENT ON FACTORS AFFECTING EVALUATIONS CONFIRMATORY FACTOR ANALYSIS OF A COUNTRY-OF-ORIGIN SCALE: INITIAL RESULTS CONSIDERATION OF INHIBITION AS A MECHANISM IN DECISION PROCESSES CONSUMER AND EMPLOYEE ROLES IN SERVICE ENCOUNTERS CONSUMER ASSESSMENTS OF RESPONSIBILITY FOR PRODUCT-RELATED INJURIES: THE IMPACT OF REGULATIONS, WARNINGS, AND PROMOTIONAL POLICIES CONSUMER BEHAVIOR IN COPING STRATEGIES FOR DIVORCE CONSUMER ESTHETICS OUTSIDE THE LAB: PRELIMINARY REPORT ON A MUSICAL FIELD STUDY CONSUMER INFERENCE CONSUMER KNOWLEDGE ASSESSMENT: HOW PRODUCT EXPERIENCE AND KNOWLEDGE OF BRANDS, ATTRIBUTES, AND FEATURES AFFECTS WHAT WE THINK WE KNOW CONSUMER PROCESSING OF SOCIAL IDEAS ADVERTISING: A CONCEPTUAL MODEL CONSUMER SOCIALIZATION ASSOCIATED WITH RELOCATION TO A NEW COMMUNITY: A FRAMEWORK AND PILOT STUDY CONSUMER STEREOTYPING: THE COGNITIVE BASES OF THE SOCIAL SYMBOLISM OF PRODUCTS CONSUMERS AND MOVIES: INFORMATION SOURCES FOR EXPERIENTIAL PRODUCTS CONSUMPTION AND THE CRISIS OF TEEN PREGNANCY: A CRITICAL THEORY APPROACH CONSUMPTION CHOICE WITHIN THE BLACK EXTENDED FAMILY NETWORK CONTEXT EFFECTS IN PROXY JUDGMENTS CONTEXT EFFECTS ON SOCIAL JUDGMENTS: IMPLICATIONS FOR MEASUREMENT IN CONSUMER RESEARCH CULTURAL VALUE ORIENTATIONS: A COMPARISON OF MAGAZINE ADVERTISEMENTS FROM THE UNITED STATES AND MEXICO DECISION MAKING UNDER RISK: APPLICATIONS TO INSURANCE PURCHASING DERIVING ATTRIBUTE UTILITIES FROM CONSIDERATION SETS: AN ALTERNATIVE TO SELF-EXPLICATED UTILITIES DETERMINANTS OF WORD-OF-MOUTH COMMUNICATIONS DURING PRODUCT CONSUMPTION DISCUSSANT'S COMMENTS ON COMPETITIVE PAPERS PRESENTED SESSION 8.6 - SERVICES DO HISPANICS CONSTITUTE A MARKET SEGMENT? DRIVING PASSIONS: VEHICLES AND CONSUMER CULTURE EFFECT OF LOCUS OF CONTROL ON INFORMATION SEARCH BEHAVIOR EFFECTS OF INVOLVEMENT, AROUSAL, AND PLEASURE ON THE RECOGNITION OF SPONSORSHIP STIMULI EFFECTS OF SOURCE LIKABILITY ON ATTITUDE CHANGE THROUGH MESSAGE REPETITION ETHNICITY AND CONSUMER PRODUCT EVALUATION: A CROSS-CULTURAL COMPARISON OF KOREAN IMMIGRANTS AND AMERICANS EXAMINING ALTERNATIVE OPERATIONAL MEASURES OF INTERNAL REFERENCE PRICES EXAMINING THE DESCRIPTIVE VALUE OF "RITUAL" IN CONSUMER BEHAVIOR: A VIEW FROM THE FIELD EXTENDED WARRANTIES: A BEHAVIORAL PERSPECTIVE FELLOW'S AWARD SPEECH MUSINGS ON METHOD IN CONSUMER RESEARCH FEMINIST THEORY AND MARKETING THOUGHT: TOWARD A NEW APPROACH FOR CONSUMER RESEARCH FRAGMENTATIONS IN THE POSTMODERN FURTHER FINDINGS ON SELF-GIFTS: PRODUCTS, QUALITIES, AND SOCIOECONOMIC CORRELATES GOAL-RELATED CONSUMPTION AND EXTENSION ADVERTISING: THE IMPACT ON MEMORY AND CONSUMPTION GOOD GUYS DON'T WEAR POLYESTER: CONSUMPTION IDEOLOGY IN A DETECTIVE SERIES HALLOWEEN AS A CONSUMPTION EXPERIENCE HEALTH PROMOTION SERVICES CONSUMPTION: INVOLVEMENT AND PROGRAM CHOICE HELPING THE HOMELESS: A RADICAL CONSUMER BEHAVIOR-ORIENTED SOLUTION HO, HO, WOE: CHRISTMAS SHOPPING FOR "DIFFICULT" PEOPLE IMPLICATIONS OF THE SYMBOLIC INTERACTIONIST PERSPECTIVE FOR THE STUDY OF ENVIRONMENTALLY-RESPONSIBLE CONSUMPTION INCORPORATING CONSIDERATION SETS INTO MODELS OF BRAND CHOICE INCORPORATING CONSUMER JUDGMENTS INTO AGGREGATE CHOICE MODELS INFLUENCE OF PROBLEM RECOGNITION ON SEARCH AND OTHER DECISION PROCESS VARIABLES: A FRAMEWORK FOR ANALYSIS INSIDER VERSUS OUTSIDER: REFLECTIONS OF A FEMINIST CONSUMER INTERPRETING PERCEIVER REACTIONS TO EMOTIONAL STIMULI INVOLVEMENT AND ADVERTISEMENT SIZE EFFECTS ON INFORMATION PROCESSING ISSUES IN CONSUMER CHOICE WITH UNCERTAIN PRODUCT OUTCOMES KNOWLEDGE AND KNOWLEDGE OF KNOWLEDGE: WHAT WE KNOW, WHAT WE THINK WE KNOW, AND WHY THE DIFFERENCE MAKES A DIFFERENCE LISTEN TO THE MUSIC: ITS IMPACT ON AFFECT, PERCEIVED TIME PASSAGE, AND APPLAUSE MAPPING THE RELATIONSHIP BETWEEN PREATTENTIVE PROCESSING AND ATTITUDES MARKETPLACE ESTRANGEMENT AND CONSUMER THEFT MEANING CONSTRUCTION IN A CULTURAL GALLERY: A SOCIOSEMIOTIC STUDY OF CONSUMPTION EXPERIENCES IN A MUSEUM MEASURING CONFLICT IN HOUSEHOLD DECISION BEHAVIOR: READ MY LIPS AND READ MY MIND MUNDANE ADDICTION: THE CINEMATIC DEPICTION OF COCAINE CONSUMPTION MUNDANE EVERYDAY CONSUMPTION AND THE SELF: A CONCEPTUAL ORIENTATION AND PROSPECTS FOR CONSUMER RESEARCH NEW PERSPECTIVES FOR SELF-RESEARCH NEW PERSPECTIVES IN ATTITUDE RESEARCH NINE CONSUMPTION LIFESTYLES NOSTALGIA: A NEUROPSYCHIATRIC UNDERSTANDING NOSTALGIA: AN EXPLORATORY STUDY OF THEMES AND EMOTIONS IN THE NOSTALGIC EXPERIENCE ON DEBTS DUE: PRESENTATION OF ACR FELLOW-IN-CONSUMER-BEHAVIOR AWARDS ORGANIZATIONAL CHARACTERISTICS AND EMPLOYEE EXCUSE MAKING: PASSING THE BUCK FOR FAILED SERVICE ENCOUNTERS PARALLELS BETWEEN HYPNOTIC SUGGESTION AND PERSUASIVE MARKETING COMMUNICATIONS: INSIGHTS FOR NEW DIRECTIONS IN CONSUMER COMMUNICATIONS RESEARCH PATTERNS, PERSONALITIES, AND COMPLEX RELATIONSHIPS IN THE EFFECTS OF SELF ON MUNDANE EVERYDAY CONSUMPTION: THESE ARE 495 OF MY MOST AND LEAST FAVORITE THINGS PERSON PERCEPTION CARRY-OVER EFFECTS: AN EXPLORATORY LOOK AT HOW OUR PARTNERS' TRAITS INFLUENCE THE EVALUATION OF OURSELVES PLAYING WITH PICTURES: POSTMODERNISM, POSTSTRUCTURALISM, AND ADVERTISING VISUALS POSTMODERNISM, CONSUMER CULTURE AND THE SOCIETY OF THE SPECTACLE PRIMING AND IMPLICIT MEMORY: A REVIEW AND A SYNTHESIS RELEVANT FOR CONSUMER BEHAVIOR PSYCHOGRAPHIC VARIATION ACROSS UNITED STATES GEOGRAPHIC REGIONS RATIONALITY OF THE CULTURE OF GOODS RECOVERING FROM DRUG ADDICTION: A PHENOMENOLOGICAL ACCOUNT REFLECTIONS OF A BLACK MIDDLE-CLASS CONSUMER: CAUGHT BETWEEN TWO WORLDS OR GETTING THE BEST OF BOTH? REMEMBRANCE OF THINGS PAST: MUSIC, AUTOBIOGRAPHICAL MEMORY, AND EMOTION RETRIEVAL INHIBITION AND RELATED ADAPTIVE PECULIARITIES OF HUMAN MEMORY ROLE OF AFFECT AND NEED FOR INTERACTION IN ON-SITE SERVICE ENCOUNTERS SCALES TO MEASURE SOCIAL POWER IN A CONSUMER CONTEXT SCHEMATA IN CONSUMER RESEARCH: A CONNECTIONIST APPROACH SELF EXAMINATION PREFERENCE SPACES, INTERPRETIVE INFERENCES, AND CONSUMPTION SYSTEMS SELF-FASHIONING ONESELF CROSS-CULTURALLY: CONSUMPTION AS THE DETERMINED AND THE DETERMINING SINCERITY, SHAM AND SATISFACTION IN MARKETPLACE PERFORMANCE SOME MEASUREMENT ISSUES IN CONSUMER RESEARCH SOME OBSERVATIONS OF A DEVELOPING FIELD SPECIAL SESSION SUMMARY CONSUMER BEHAVIOR RESEARCH AND ITS IMPLICATIONS FOR PRODUCT/NUTRITIONAL INFORMATION PROGRAMS SYMBOLIC COMMUNICATION AMONG CONSUMERS IN SELF-CONSUMPTION AND GIFT GIVING: A SEMIOTIC APPROACH THANKS BUT NO THANKS: REJECTION, POSSESSION AND DISPOSITION OF THE FAILED GIFT (ABSTRACT) THE CIGARETTE ADVERTISING CONTROVERSY: ASSUMPTIONS ABOUT CONSUMERS, REGULATION, AND SCIENTIFIC DEBATE THE CULTURAL AND POLITICAL ECONOMY OF THE INDIAN TWO-WHEELER THE DEVELOPMENT OF A MEASURE TO ASSESS VIEWERS' JUDGMENTS OF THE CREATIVITY OF AN ADVERTISEMENT: A PRELIMINARY STUDY THE EFFECTS OF MESSAGE VALENCE ON INFERENTIAL PROCESSES THE EFFECTS OF MISSING INFORMATION ON CONSUMER PRODUCT EVALUATIONS THE EFFECTS OF PRODUCT SYMBOLISM ON CONSUMER SELF-CONCEPT THE ETHNICITY AND CONSUMPTION RELATIONSHIP THE EXPERIENCE OF TIME AS A FUNCTION OF MUSICAL LOUDNESS AND GENDER OF LISTENER THE IMPACT OF MEASUREMENT CONTEXT ON THE RELATIONSHIP BETWEEN ATTITUDE TOWARD THE AD AND BRAND ATTITUDE FOR FAMILIAR BRANDS THE INFLUENCE OF LEVEL OF INVOLVEMENT ON THE FEATURE MATCHING PROCESS IN CONSUMER PREFERENCE JUDGMENTS THE MARLBORO MAN AS A TWENTIETH CENTURY DAVID: A PHILOSOPHICAL INQUIRY INTO THE ARISTOTELIAN AESTHETIC OF ADVERTISING THE RELATION BETWEEN SYNTACTIC COMPLEXITY AND ADVERTISING PERSUASIVENESS THE RELATIONSHIP BETWEEN DISTRACTOR SIMILARITY AND THE RECOGNITION OF PRINT ADVERTISEMENTS THE ROLE OF CONSUMPTION AND DISPOSITION DURING CLASSIC RITES OF PASSAGE: THE JOURNEY OF BIRTH, INITIATION, AND DEATH THE ROLE OF POST-EXPERIENCE COMPARISON STANDARDS IN THE EVALUATION OF UNFAMILIAR SERVICES THE SERVICE EXPERIENCE AS THEATER THE TIME AND OUTCOME VALUATION MODEL: IMPLICATIONS FOR UNDERSTANDING REACTANCE AND RISKY CHOICES IN CONSUMER DECISION MAKING THE USE OF MULTIPLE METHODS TO EXPLORE THREE-WAY PERSON, BRAND AND USAGE CONTEXT INTERACTIONS THE USE OF RAP MUSIC IN CHILDREN'S ADVERTISING THOUGHTS ON THE IMPORTANCE OF PSYCHOLINGUISTICS TO THE UNDERSTANDING OF EFFECTIVE ADVERTISING COMMUNICATION TILL DEATH DO WE PART: FAMILY DISSOLUTION, TRANSITION, AND CONSUMER BEHAVIOR TO CHOOSE OR NOT TO CHOOSE: THIS IS THE QUESTION TOWARD ARTICULATING THEORIES, TRIANGULATING CONCEPTS, AND DISAMBIGUATING INTERPRETATIONS: THE ROLE OF CONVERGING OPERATIONS IN CONSUMER MEMORY AND JUDGMENT TRANSCENDENT BENEFITS OF HIGH-RISK SPORTS USING SYNTAX TO DIRECT PROCESSING RESOURCES VALIDATING REALTIME RESPONSE MEASURES VOLKSWAGEN AS "LITTLE MAN" EXTENDED ABSTRACT - WHAT ARE YOU DOING AFTER THE ORGY? OR DOES THE CONSUMER REALLY BEHAVE ("WELL")? WHAT IT ALL ADDS UP TO: CULTURE AND ALPHA-NUMERIC BRAND NAMES WHAT YOU SEE IS NOT NECESSARILY WHAT YOU GET: THE EFFECTS OF PICTURES AND WORDS ON CONSUMERS' INFERENCES WHEN ARE HIGHER SOCIAL CLASS CONSUMERS MORE AND LESS BRAND LOYAL THAN LOWER SOCIAL CLASS CONSUMERS?: THE ROLE OF MEDIATING VARIABLES
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