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Proceedings Volume NA-18
"HEADLINES MAKE ADS WORK" (CAPLES 1979): NEW EVIDENCE HIGHLIGHTS OF THE SPECIAL TOPIC SESSION: "LIKING" THROUGH MOMENT-TO-MOMENT EVALUATION; IDENTIFYING KEY SELLING SEGMENTS IN ADVERTISING "THE GOOD OLD DAYS": OBSERVATIONS ON NOSTALGIA AND ITS ROLE IN CONSUMER BEHAVIOR A BRIEF HISTORY OF THE MALL A FIRST STEP TO IDENTIFY THE MEANING IN CELEBRITY ENDORSERS A REINFORCEMENT-AFFECT MODEL OF MALL PATRONAGE Advances in Consumer Research Volume 18, 1991 Pages 545-549 THE VISUAL EXPERIENCE OF NEW AND ESTABLISHED PRODUCT COMMERCIALS AFFECT AND CONSUMER BEHAVIOR: EXAMINING THE ROLE OF EMOTIONS ON CONSUMERS' ACTIONS AND PERCEPTIONS AN EMPIRICAL INVESTIGATION OF THE IMPACT OF NEGATIVE PUBLIC PUBLICITY ON CONSUMER ATTITUDES AND INTENTIONS AN EMPIRICAL TEST OF A MODEL OF CONSUMER ETHICAL DELIMMAS AN EVALUATION OF THE SERVQUAL SCALES IN A RETAILING SETTING AN EXAMINATION OF ETHNICITY MEASURES: CONVERGENT VALIDITY AND CROSS-CULTURAL EQUIVALENCE AN EXPLORATORY INVESTIGATION OF QUESTIONNAIRE PRETESTING WITH VERBAL PROTOCOL ANALYSIS AN EXPLORATORY STUDY COMPARING AMOUNT-OF-SEARCH MEASURES TO CONSUMERS' RELIANCE ON EACH SOURCE OF INFORMATION AN INFORMATION THEORETIC APPROACH TO UNDERSTANDING THE CONSIDERATION SET/AWARENESS SET PROPORTION AN INVESTIGATION OF A ROLE/GOAL MODEL OF WIVES' ROLE OVERLOAD REDUCTION STRATEGIES AN S-O-R MODEL OF THE PURCHASE OF AN ITEM IN A STORE ANALYSIS APPROACHES TO MOMENT BY MOMENT REACTIONS TO COMMERCIALS: DISCUSSION FOR SPECIAL SESSION ON MOMENT BY MOMENT ANALYSES OF TV COMMERCIALS APPROACHES TO THE STUDY OF CONSUMER BEHAVIOR IN LATE LIFE BRAND FAMILIARITY AND PRODUCT INVOLVEMENT EFFECTS ON THE ATTITUDE TOWARD AN AD - BRAND ATTITUDE RELATIONSHIP CAN'T BUY ME LOVE: DATING, MONEY, AND GIFTS CAUSES OF DELAY IN CONSUMER DECISION MAKING: AN EXPLORATORY STUDY CHILDREN'S RESEARCH: WHERE IT'S BEEN, WHERE IT IS GOING CLARIFYING THE SIMPLE ASSUMPTION OF THE SECONDARY TASK TECHNIQUE CONSUMER ATTITUDES TOWARD COMPLAINING AND THE PREDICTION OF MULTIPLE COMPLAINT RESPONSES CONSUMER EXPERTISE AND THE VIVIDNESS EFFECT: IMPLICATIONS FOR JUDGMENT AND INFERENCE CONSUMER GUILT: EXAMINING THE POTENTIAL OF A NEW MARKETING CONSTRUCT CONSUMER RESEARCH AND ITS ROLE IN SHOPPING CETNER DEVELOPMENT CONSUMER RESPONSES TO ENVIRONMENTALLY BASED PRODUCT CLAIMS CONSUMER SELF-SELECTION AND SEGMENTS OF ONE: THE GROWING ROLE OF CONSUMERS IN SEGMENTATION CONSUMERS AND MOVIES: SOME FINDINGS ON EXPERIENTIAL PRODUCTS CONSUMERS' BELIEF IN THEIR ABILITY TO JUDGE THE TRUTHFULNESS OF SALES CLAIMS CONSUMPTION RESPONSES TO INVOLUNTARY JOB LOSS CONTRIBUTIONS FROM A MUSICAL PERSPECTIVE ON ADVERTISING AND CONSUMER BEHAVIOR COUPON USAGE AND THE THEORY OF REASONED ACTION CUE MODALITY: VIDEO AND AUDIO EFFECTS ON RECALL DEAL SEARCH: AN APPROACH FOR COMPUTER-CONTROLLED INFORMATION PROCESSING EXPERIMENTS INVOLVING BARGAINABLE ATTRIBUTES DEFINING IMPULSE PURCHASING DESIGNING RESEARCH TO ASSESS CHILDREN'S COMPREHENSION OF MARKETING MESSAGES DIFFICULTY OF PRE-PURCHASE QUALITY INSPECTION: CONCEPTUALIZATION AND MEASUREMENT DISPOSITION OF POSSESSIONS DURING ROLE TRANSITIONS DISTINGUISHED SERVICE AWARD REMARKS DIVORCE, THE DISPOSITION OF THE RELATIONSHIP, AND EVERYTHING DOOR-IN-THE-FACE, THAT'S-NOT-ALL, AND LEGITIMIZING A PALTRY CONTRIBUTION: PECIPROCITY, CONTRAST EFFECT AND SOCIAL JUDGMENT THEORY EXPLANATIONS ECHOES OF THE DEAR DEPARTED PAST: SOME WORK IN PROGRESS ON NOSTALGIA EFFECT OF AD PACING AND OPTIMAL LEVEL OF AROUSAL ON ATTITUDE TOWARD THE AD EFFECTS OF EXPERIENCE ON ATTITUDE STRUCTURE (ABSTRACT) ELEMENTS OF EXPERIENTIAL CONSUMPTION: AN EXPLORATORY STUDY EMOTIONS AND MOTIVATIONA IN ADVERTISING EVALUATING THE IMPACT OF ALCOHOL WARNING LABELS EXPERIENCING AD MEANINGS: CRUCIAL ASPECTS OF NARRATIVE/DRAMA PROCESSING EXPERT-NOVICE DIFFERENCES IN COMPLAINT SCRIPTS EXPLORING TEMPO AND MODALITY EFFECTS, ON CONSUMER RESPONSES TO MUSIC EXTENDING INNOVATION CHARACTERISTIC PERCEPTION TO DIFFUSION CHANNEL INTERMEDIATIES AND AESTHETIC PRODUCTS FELLOW'S AWARD SPEECH ONE MEGA AND SEVEN BASIC PRINCIPLES FOR CONSUMER RESEARCH FINANCIAL DECISION MAKING OF BABYBOOMER COUPLES GENDER REPRESENTATION IN ADVERTISING HISTORICAL PERSPECTIVES ON FUNDING OPPORTUNITIES IN CONSUMER RESEARCH HOW ENTRANTS AFFECT MULTIPLE BRANDS: A DUAL ATTRACTION MECHANISM HUMOR IN TELEVISION ADVERTISING: THE EFFECTS OF REPETITION AND SOCIAL SETTING IMPORTANCE WEIGHT EFFECTS ON SELF-EXPLICATED PREFERENCE MODELS: SOME EMPIRICAL FINDINGS INDIVIDUAL DIFFERENCES IN LATITUDE OF ACCEPTABLE PRICES IN-HOME OBSERVATIONS OF TELEVISION AND VCR MOVIE RENTAL VIEWING IT'S TIME TO STRESS STRESS THE STRESS - PURCHASE/CONSUMPTION RELATIONSHIP: SUGGESTIONS FOR RESEARCH JAPAN - A CULTURE OF CONSUMPTION? JINGLES IN ADVERTISEMENTS: CAN THEY IMPROVE RECALL? JUNGIAN ANALYSIS AND PSYCHOLOGICAL TYPES: AN INTERPRETIVE APPROACH TO CONSUMER CHOICE BEHAVIOR LEISURE AND THE SHOPPING MALL LITERARY ANALYSIS OF AN ADVERTISEMENT: THE COMMERCIAL AS "SOAP OPERA" MAY THE CIRCLE BE UNBROKEN: A HERMENEUTIC CONSIDERATION OF HOW INTERPRETIVE APPROACHES TO CONSUMER RESEARCH ARE UNDERSTOOD BY CONSUMER RESEARCHERS MEANING-BASED FRAMEWORK FOR THE STUDY OF CONSUMER-OBJECT RELATIONS MEASUREMENT TECHNIQUES ASSESSING LEARNING PROCESSES ACROSS ALTERNATIVE OUTDOOR ADVERTISING EXECUTIONS MEASURING COMMUNICATION-EVOKED IMAGERY PROCESSING METHODOLOGICAL DIVERSITY IN CONSUMER ESTHETICS RESEARCH MOMENT BY MOMENT ANALYSES OF TV COMMERCIALS: THEIR THEORETICAL AND APPLIED ROLES SUMMARY OF THE PANEL MUSIC TELEVISION AND ITS INFLUENCES ON CONSUMER CULTURE, AND THE TRANSMISSION OF CONSUMPTION MESSAGES MUTUAL UNDERSTANDING BETWEEN CUSTOMERS AND EMPLOYEES IN SERVICE ENCOUNTERS OMIYAGE GIFT PURCHASING BY JAPANESE TRAVELERS IN THE U.S. ON GOLDEN POND: ELDERLY COUPLES AND CONSUMER DECISION MAKING ON THE EFFECTIVENESS OF REPEATED POSITIVE EXPRESSIONS AS AN ADVERTISING STRATEGY PERCEIVED PRICE FAIRNESS AND DUAL ENTITLEMENT PERCEIVED VARIABILITY AND INFERENCES ABOUT BRAND EXTENSIONS PERSONAL RELEVANCE AS MODERATOR OF THE EFFECT OF PUBLIC SERVICE ADVERTISING ON BEHAVIOR PERSONAL RITES OF PASSAGE AND THE RECONSTRUCTION OF SELF PERSPECTIVES FROM INDUSTRY AND ACADEMIC RESEARCH ON ELDERLY ADULTS' RESPONSES TO ADVERTISING SUMMARY OF A SPECIAL SESSION POLITICAL ADVERTISING IN THE 1990S: EXPECTED STRATEGIES, VOTER RESPONSES, AND PUBLIC POLICY IMPLICATIONS PRESENTATION OF THE ASSOCIATION FOR CONSUMER RESEARCH DISTINGUISHED SERVICE AWARD TO H. KEITH HUNT PRESIDENTIAL ADDRESS SECULAR MORTALITY AND THE DARK SIDE OF CONSUMER BEHAVIOR: OR HOW SEMIOTICS SAVED MY LIFE PROCESSES AND EFFECTS IN THE CONSTRUCTION OF NORMATIVE CONSUMER BELIEFS: THE ROLE OF TELEVISION PROCESSING CONDITIONAL RELATIONS AS BICONDITIONALS: SOME POOR CONSEQUENCES AND RICH OPPORTUNITIES QUALITATIVE AND QUANTITATIVE APPROACHES TO CHILD RESEARCH QUALITATIVE RESEARCH IN ADVERTISING: WHEN TO DO WHAT QUALITATIVE RESEARCH IN TEXTBOOKS: A REVIEW RASHOMON VISITS CONSUMER BEHAVIOR: AN INTERPRETIVE CRITIQUE OF NATURALISTIC INQUIRY RECENT STUDIES OF TIME IN CONSUMER BEHAVIOR RECONCEPTUALIZING COMPARATIVE ADVERTISING: A FRAMEWORK AND THEORY OF EFFECTS RESPONDENTS' MOODS AS A BIASING FACTOR IN SURVEYS: AN EXPERIMENTAL STUDY RETAIL SHOPPING MALL SEMIOTICS AND HEDONIC CONSUMPTION ROLE OF PRODUCT KNOWLEDGE IN EVALUATION OF BRAND EXTENSION SAMPLED SURVEY DATA: QUOTA SAMPLES VERSUS PROBABILITY SAMPLES SEGMENTATION IN CONSUMER AND MARKET RESEARCH: APPLICATIONS, CURRENT ISSUES AND TRENDS SELF CONCEPT AND ADVERTISING EFFECTIVENESS: A CONCEPTUAL MODEL OF CONGRUENCY CONSPICUOUSNESS, AND RESPONSE MODE SERVICE SATISFACTION: AN EXPLORATORY INVESTIGATION OF THREE MODELS SHOPPING CHOICES: THE CASE OF MALL CHOICE SOME METHODOLOGICAL ISSUES IN CONSUMER RESEARCH SOME PROCESSES IN BRAND CATEGORIZING: WHY ONE PERSON'S NOISE IS ANOTHER PERSON'S MUSIC STRESS: AN IGNORED SITUATIONAL INFLUENCE SUGGESTIONS FOR MANIPULATING AND MEASURING INVOLVEMENT IN ADVERTISING MESSAGE CONTENT SYMBOLIC MEANINGS OF A PRICE ENDING THE CONSUMER IN POSTMODERNITY THE CULTURAL MEANING OF BEER COMMERCIALS THE DEVELOPMENT OF TIME ORIENTATION MEASURES FOR USE IN CROSS-CULTURAL RESEARCH THE EFFECT OF NEGATIVE INFORMATION ON THE EVALUATIONS OF BRAND EXTENSIONS AND THE FAMILY BRAND THE EFFECTS OF ADVERTISING CONTEXT ON CONSUMER RESPONSES THE EFFECTS OF INCENTIVES ON ENVIRONMENT-FRIENDLY BEHAVIORS: A CASE STUDY THE FAMILY RESEMBLANCE APPROACH TO UNDERSTANDING CATEGORIZATION OF PRODUCTS: MEASUREMENT PROBLEMS, ALTERNATIVE SOLUTIONS, AND THEIR ASSESSMENT THE IMPORTANCE OF PERIPHERAL CUES IN ATTITUDE FORMATION FOR ENDURING AND TASK INVOLVED INDIVIDUALS THE INFLUENCE OF AFFECT ON ATTRIBUTIONS FOR PRODUCT FAILURE THE INFLUENCE OF CONTEXTUAL PRIMING ON ADVERTISING EFFECTS THE INFLUENCE OF INFORMATION SOURCE ON BRAND LOYALTY AND CONSUMER SEX ROLES OF THE ELDERLY THE NATURE OF COMMUNICATION NETWORKS BETWEEN ORGANIZATIONS INVOLVED IN THE DIFFUSION OF TECHNOLOGICAL INNOVATIONS THE NEGATIVE ATTRACTION EFFECT? A STUDY OF THE ATTRACTION EFFECT UNDER JUDGMENT AND CHOICE THE PROCESSING OF EMOTIONAL AND COGNITIVE ASPECTS OF PRODUCT USAGE IN SATISFACTION JUDGMENTS THE ROLE OF LOVE, AFFECTION, AND INTIMACY IN FAMILY DECISION RESEARCH THE ROLE OF QUALITATIVE RESEARCH IN MAKING WHAT THE CUSTOMER WANTS TO BUY THE ROLE OF SUBJECT AWARENESS IN CLASSICAL CONDITIONING: A CASE OF OPPOSING ONTOLOGIES AND CONFLICTING EVIDENCE THE TROUPE: CELEBRITIES AS DRAMATIS PERSONAE IN ADVERTISEMENTS THE USE OF DIFFUSION THEORY IN MARKETING: A QUALITATIVE APPROACH TO INNOVATIVE CONSUMER BEHAVIOR THE USEFULNESS OF PRODUCT WARRANTIES FOR REPUTABLE AND NEW BRANDS TO BUY OR NOT TO BUY? THAT IS NOT THE QUESTION: FEMALE RITUAL IN HOME SHOPPING PARTIES TOWARD A NEW UNDERSTANDING OF THE EFFECTS OF ADVERSTISING: A LOOK AT IMPLICIT MEMORIAL PROCESSES TOWARD A THEORY OF SEXUALITY AND CONSUMPTION: CONSUMER LOVEMAPS TWO PORNOGRAPHIES: A FEMINIST VIEW OF SEX IN ADVERTISING TWO VIEWS OF CONSUMPTION IN MATING AND DATING USING A THEORETICAL PERSPECTIVE TO EXAMINE THE PSYCHOLOGICAL CONSTRUCT OF COUPON PRONENESS WHEN THE THOUGHT COUNTS: FRIENDSHIP, LOVE, GIFT EXCHANGES AND GIFT RETURNS YOUTHFUL DRINKING AND DRIVING: POLICY IMPLICATIONS FROM MASS MEDIA RESEARCH
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