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Proceedings Volume NA-17
A COMMENTARY ON NEW THEORETICAL PERSPECTIVES ON CONSUMER BEHAVIOUR A CONCEPTION OF CONSUMER IDENTITY A NEW PERSPECTIVE ON CHOICE A RELATIONAL MODEL FOR CATEGORY EXTENSIONS OF BRANDS A STRUCTURAL EXAMINATION OF TWO OPTIMAL STIMULATION LEVEL MEASUREMENT MODELS AD AFFECT, BRAND ATTITUDE, AND CHOICE: THE MODERATING ROLES OF DELAY AND INVOLVEMENT AFFECT INTENSITY AS AN INDIVIDUAL DIFFERENCE VARIABLE IN CONSUMER RESPONSE TO ADVERTISING APPEALS AGING, LIFE CYCLES AND THE SOCIOLOGY OF TIME AIDS AND THE ARTS AIDS PREVENTION THROUGH CONSUMER COMMUNICATION: IDEAS FROM PAST AND CURRENT RESEARCH AN ABSTRACT - OF "TO EVERYTHING THERE IS A SEASON:" A PHOTOESSAY OF A FARMERS' MARKET AN ASSESSMENT OF THE MODERATING EFFECTS OF MARKET MAVENISM AND VALUE CONSCIOUSNESS ON PRICE-QUALITY PERCEPTION ACCURACY AN EMPIRICAL ASSESSMENT OF MULTIPLE OPERATIONALIZATIONS OF INVOLVEMENT AN EMPIRICAL STUDY OF THE EFFECTS OF ETHNICITY ON CONSUMPTION PATTERNS IN A BI-CULTURAL ENVIRONMENT AN EMPIRICAL UPDATE AND EXTENSION OF PATRONAGE BEHAVIORS ACROSS THE SOCIAL CLASS HIERARCHY AN EXAMINATION OF THE EFFECTS OF ATTRIBUTE ORDER AND PRODUCT ORDER BIASES IN CONJOINT ANALYSIS AN EXPLORATORY STUDY OF LOTTERY PLAYING, GAMBLING ADDICTION AND LINKS TO COMPULSIVE CONSUMPTION AN EXPLORATORY STUDY OF THE EFFECTS OF IMAGERY PROCESSING AND CONSUMER EXPERIENCE ON EXPECTATIONS AND SATISFACTION AN INTRODUCTION TO SEMANTIC VARIABLES IN ADVERTISING MESSAGES AN INVESTIGATION OF MOTHERS' COMMUNICATION ORIENTATIONS AND PATTERNS ASSESSING THE RELATIONSHIP BETWEEN PERCEIVED AND OBJECTIVE PRICE-QUALITY: A REPLICATION ATTITUDE FUNCTION: IS IT RELATED TO ATTITUDE STRUCTURE? ATTITUDES AND BEHAVIOR: THE COGNITIVE-AFFECTIVE MISMATCH HYPOTHESIS ATTITUDINAL AND LEISURE ACTIVITY DIFFERENCES ACROSS MODERNIZED HOUSEHOLD LIFE CYCLE CATEGORIES BANNING CIGARETTE ADVERTISING: A CURE THAT WILL AGGRAVATE THE DISEASE BEAUTY AND JOY IN METAPHORICAL ADVERTISING: THE POETIC DIMENSION BRAND CATEGORIZATION AND PRODUCT INVOLVEMENT BRAND COGNITIONS AS DETERMINANTS OF BRAND ATTITUDES: THE INFLUENCE OF MEASUREMENT AND PROCESSING INVOLVEMENT CAPRICIOUS CONSUMPTION AND THE SOCIAL BRAIN THEORY: WHY CONSUMERS SEEM PURPOSIVE EVEN IN THE ABSENCE OF PURPOSE CHILDREN'S INFLUENCE IN PURCHASE DECISIONS: A REVIEW AND CRITIQUE CHOOSE YOUR OWN PRICE: AN EXPLORATORY STUDY REQUIRING AN EXPANDED VIEW OF PRICE'S FUNCTIONS CIGARETTES IN THE POPULAR PRESS, 1930-1960: PRELIMINARY RESEARCH CITATION ANALYSIS OF THE ACR PROCEEDINGS: A KNOWLEDGE DEVELOPMENT AND SOCIAL EXCHANGE PERSPECTIVE CLASSICAL CONDITIONING OF NEGATIVE ATTITUDES COGNITIVE ASPECTS OF PROXY REPORTING OF BEHVIOR COGNITIVE MODELS FOR BEHAVIORAL FREQUENCY SURVEY QUESTIONS COMPULSIVE BUYING TENDENCIES OF ADOLESCENT CONSUMERS COMPUTER-CONTROLLED EXPERIMENTATION IN CONSUMER DECISION MAKING AND JUDGMENT CONCEPTUALIZING ARGUMENT QUALITY VIA ARGUMENT STRUCTURE CONSTRUCTING A MORE DIFFICULT RECOGNITION TEST FOR TELEVISION COMMERCIAL SCENES CONSUMER EVALUATION OF FRANCHISE EXTENSION PRODUCTS: A CATEGORIZATION PROCESSING PERSPECTIVE CONSUMER EXPERTISE AND THE FEATURE-POSITIVE EFFECT: IMPLICATIONS FOR JUDGMENT AND INFERENCE CONSUMER MARKET BELIEFS: A REVIEW OF THE LITERATURE AND AN AGENDA FOR FUTURE RESEARCH CONSUMER SOCIALIZATION RESEARCH: CONTENT ANALYSIS OF POST-1980 STUDIES, AND SOME IMPLICATIONS FOR FUTURE WORK CONSUMPTION STYLES OF THE RICH AND FAMOUS: THE SEMIOLOGY OF SAUL STEINBERG AND MALCOM FORBES CULTURAL INTERPENETRATION: A CRITICAL CONSUMER RESEARCH ISSUE FOR THE 1990S DISCUSSANT COMMENTS - SESSION 5.1 DOES BRAND ATTITUDE MODERATE THE PERSUASIVENESS OF HUMOR IN ADVERTISING EFFECTS OF ATTRIBUTE SALIENCE ON THE CONSISTENCY OF PRODUCT EVALUATIONS AND PURCHASE PREDICTIONS EFFECTS OF COMMERCIAL COMPLEXITY, THE CANDIDATE, AND ISSUE VS. IMAGE STRATEGIES IN POLITICAL ADS EFFECTS OF INDIVIDUAL DIFFERENCE VARIABLES ON RESPONSES TO FACTUAL AND EVALUATIVE ADS EFFECTS OF SELF-REFLECTION ON ATTITUDES AND CONSUMER DECISIONS EFFECTS OF THE MASS MEDIA NEWS ON TRENDS IN THE CONSUMPTION OF CAFFEINE-FREE COLAS EMOTIONAL STATES AND DECISION MAKING EUREKA! AND OTHER TESTS OF SIGNIFCANCE: A NEW LOOK AT EVALUATING INTERPRETIVE RESEARCH FEELINGS ABOUT FEELING-STATE RESEARCH: A SEARCH FOR HARMONY FURTHER VALIDATION OF THE CONSUMER SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE SCALE GENERALIZATION OF THE MARKET MAVEN'S INFORMATION PROVISION TENDENCY ACROSS PRODUCT CATEGORIES GERMAN AND CANADIAN DATA ON MOTIVATIONS FOR OWNERSHIP: WAS PYTHAGORAS RIGHT? GIFT GIVING: CONSUMER MOTIVATION AND THE GIFT PURCHASE PROCESS HALLOWEEN: AN EVOLVING AMERICAN CONSUMPTION RITUAL HOW DO CONSUMER INFERENCES MODERATE THE EFFECTIVENESS OF TWO-SIDED MESSAGES HOW DOES AN ADVERTISEMENT MEAN -- CUE, CLAIM, METAPHOR, RESONANCE? DISCUSSANT'S COMMENTS HOW REGULAR IS REGULARITY? AN EMPIRICAL TEST OF THE REGULARITY ASSUMPTION IN SEARCH OF BRAND IMAGE: A FOUNDATION ANALYSIS IN SEARCH OF THE ELUSIVE CONSUMER INFERENCE INDIVIDUAL DIFFERENCES IN VALUE STABILITY: ARE WE REALLY TAPPING TRUE VALUES? INFERENCES ABOUT MISSING ATTRIBUTES: CONTINGENCIES AFFECTING THE USE OF ALTERNATIVE INFORMATION SOURCES INFORMATION EXAMINATION AS A FUNCTION OF INFORMATION TYPE AND DIMENSION OF CONSUMER EXPERTISE: SOME EXPLORATORY FINDINGS INVOLVEMENT AND PERCEIVED BRAND SIMILARITIES/DIFFERENCES: THE NEED FOR PROCESS ORIENTED MODELS ISOLATING THE EFFECT OF NON-ECONOMIC FACTORS ON THE DEVELOPMENT OF A CONSUMER CULTURE: A COMPARISON OF MATERIALISM IN THE NETHERLANDS AND THE UNITES STATES ISSUES IN MEASURING ABSTRACT - CONSTRUCTS KNOWLEDGE AND CONTEXT EFFECTS ON TYPICALITY AND ATTITUDE JUDGEMENTS MARKET METAPHORS FOR MEETING MATES MEASURING AND COMPARING MATERIALISM CROSS-CULTURALLY MEASURING AND MODELING BRAND INTEREST AS AN ALTERNATIVE AD EFFECT WITH FAMILIAR BRANDS MEASURING MATERIAL VALUES: A PRELIMINARY REPORT OF SCALE DEVELOPMENT MEDIATORS OF MESSAGE SIDEDNESS EFFECTS ON COGNITIVE STRUCTURE FOR INVOLVED AND UNINVOLVED AUDIENCES MESSAGE FRAMING EFFECTS ON PRODUCT JUDGMENTS METAPHOR IN PROMOTIONAL COMMUNICATION: A REVIEW OF RESEARCH ON METAPHOR COMPREHENSION AND QUALITY MOTIVATIONS AND SYMBOLISM IN GIFT-GIVING BEHAVIOR MULTIATTRIBUTE JUDGEMENTS UNDER UNCERTAINTY: A CONJOINT MEASUREMENT APPROACH OPINION LEADERSHIP, ENDURING INVOLVEMENT AND CHARACTERISTICS OF OPINION LEADERS: A MODERATING OR MEDIATING RELATIONSHIP? ORDER EFFECTS IN CONSUMER JUDGMENT, CHOICE, AND MEMORY: THE ROLE OF INITIAL PROCESSING GOALS OVERESTIMATING SALESPERSON TRUTHFULNESS: THE FUNDAMENTAL ATTRIBUTION ERROR PARALLEL PROCESSING MODELS OF CONSUMER INFORMATION PROCESSING: THEIR IMPACT ON CONSUMER RESEARCH METHODS PRESIDENTIAL ADDRESS THE ROLE OF LYRICISM IN RESEARCH ON CONSUMER EMOTIONS: SKYLARK, HAVE YOU ANYTHING TO SAY TO ME? PRODUCT CATEGORY PERCEPTIONS, ELABORATIVE PROCESSING AND BRAND NAME EXTENSION STRATEGIES PRODUCT TYPE: A NEGLECTED MODERATOR OF THE EFFECTS OF MOOD REDUCING RESPONSE ERROR IN CONSUMERS' REPORTS OF MEDICAL EXPENSES: APPLICATION OF COGNITIVE THEORY TO THE CONSUMER EXPENDITURE INTERVIEW SURVEY REGULARITIES, RULES AND CONSUMER BEHAVIOR: TANGENCIES BETWEEN POSITIVIST AND INTERPRETIVE APPROACHES TO RESEARCH REPETITION, SOCIAL SETTINGS, PERCEIVED HUMOR, AND WEAROUT RISK-TAKING BEHAVIOR: PROTECTING CONSUMERS FROM THEMSELVES RITUAL, RITUALIZED BEHAVIOR, AND HABIT: REFINEMENTS AND EXTENSIONS OF THE CONSUMPTION RITUAL CONSTRUCT SELECTIVE ATTENTION IN CONSUMER INFORMATION PROCESSING: THE ROLE OF CHRONICALLY ACCESSIBLE ATTRIBUTES SITUATIONAL PRODUCT RELEVANCE AND ATTITUDE PERSISTENCE SPECIFYING MEASUREMENT ERROR IN STRUCTURAL EQUATION MODELS: ARE CONGENERIC MEASUREMENT MODELS APPROPRIATE? STUDIES IN IMAGERY, STYLES OF PROCESSEING, AND PARALLEL PROCESSING NEED REALTIME RESPONSE MEASURES STYLE OF INFORMATION PROCESSING DIFFERENCES IN RELATION TO PRODUCTS, SHOPPING AND SELF-CONSCIOUSNESS SYMBOLIC INTERACTIONISM: SOME IMPLICATIONS FOR CONSUMER SELF-CONCEPT AND PRODUCT SYMBOLISM RESEARCH SYMBOLISM, OBLIGATION, AND FIBER CHOICE: THE MACRO TO MICRO CONTINUUM OF UNDERSTANDING GIFT GIVING TEMPORAL VARIATIONS IN THE EVALUATION OF TELEVISION ADVERTISEMENTS: THE ROLE OF KEY NONVERBAL CUES TESTING A THEORY OF CROWDING IN THE SERVICE ENVIRONMENT THE ANIMAL 'OTHER': SELF DEFINITION, SOCIAL IDENTITY AND COMPANION ANIMALS THE ANTECEDENTS OF COGNITIVE AGE THE COGNITIVE REPRESENTATION OF SERVICES VARYING IN CONCRETENESS AND SPECIFICITY THE CONCEPTUAL ORGANIZATION OF BEHAVIOR AND ATTITUDE-BEHAVIOR CONSISTENCY THE DISRUPTIVE EFFECTS OF SELF-REFLECTION: IMPLICATIONS FOR SURVEY RESEARCH THE EFFECT OF BACKGROUND AND AMBIENT COLOR ON PRODUCT ATTITUDES AND BELIEFS THE EFFECT OF DONOR-RECIPIENT INVOLVEMENT ON CONSUMER GIFT DECISIONS THE EFFECT OF FRAMING ON THE CHOICE OF SUPERMARKET COUPONS THE EFFECT OF IMAGERY PROCESSING AND IMAGERY CONTENT ON BEHAVIORAL INTENTIONS THE EFFECT OF POSITIONING ON THE PURCHASE PROBABILITY OF FINANCIAL SERVICES AMONG WOMEN WITH VARYING SEX-ROLE IDENTITIES THE EFFECTS OF EXPERTISE ON PREFERENCE AND TYPICALITY IN INVESTMENT DECISION MAKING THE EFFECTS OF FAMILIARITY ON COGNITIVE MAPS THE EFFECTS OF MISSING INFORMATION ON DECISION STRATEGY SELECTION THE EFFECTS OF MUSIC IN CONDITIONING BRAND PREFERENCE: REPLICATION AND EXTENSION THE EFFECTS OF SITUATIONAL AND INTRINSIC SOURCES OF PERSONAL RELEVANCE ON BRAND CHOICE DECISIONS THE ELABORATION LIKELIHOOD MODEL (ELM: REPLICATIONS, EXTENSIONS AND SOME CONFLICTING FINDINGS THE FRAMING OF SALES PROMOTIONS: AN APPROACH TO CLASSIFICATION THE IMPACT OF PRODUCT-RELATED ANNOUNCEMENTS ON CONSUMER PURCHASE INTENTIONS THE IMPERIAL SELF THE INFLUENCE OF SURVEY FORMAT ON JUDGMENT PROCESSES: THE CASE OF IDEALS AND PERCEIVED SIMILARITY THE INFORMATION PROCESSING OF TELEVISED POLITICAL ADVERTISING: USING THEORY TO MAXIMIZE RECALL THE INTENTIONS AND EXTENSIONS OF THE TIME CONCEPT: CONTRIBUTIONS FROM A SOCIOLOGICAL PERSPECTIVE THE INTERACTION OF PERIPHERAL CUES AND MESSAGE ARGUMENTS ON COGNITIVE RESPONSES TO AN ADVERTISEMENT THE MEANING OF CUSTOM-MADE HOMES: HOME AS A METAPHOR FOR LIVING THE POWER OF AFFECTIVE REPORTS IN PREDICTING SATISFACTION JUDGMENTS THE REGULATION OF CIGARETTE ADVERTISING IN THE UNITED STATES: SOME ALTERNATIVES THE ROLE OF POSSESSIONS IN CONSTRUCTING AND MAINTAINING A SENSE OF PAST THE ROLE OF TANGIBLE AND INTANGIBLE ATTRIBUTES IN SIMILARITY AND PREFERENCE JUDGMENTS THE VICISSITUDES OF PRODUCT EXPERIENCE: 'SONGS OF OUR CONSUMING SELVES' IN DRAMA ADS TIPPING AS A CONSUMER BEHAVIOR: A QUALITATIVE INVESTIGATION TO ME FROM ME: A DESCRIPTIVE PHENOMENOLOGY OF SELF-GIFTS TOWARD AN UNDERSTANDING OF SOCIAL AND WORLD SYSTEMIC PROCESSES IN THE SPREAD OF CONSUMER CULTURE: AN ANTHROPOLOGICAL CASE STUDY TOWARD IMPROVING HOUSEHOLD CONSUMPTION BEHAVIOR RESEARCH: AVOIDANCE OF PITFALLS IN USING ALTERNATIVE HOUSEHOLD DATA COLLECTION PROCEDURES T-SHIRTS AS WEARABLE DIARY: AN EXAMINATION OF ARTIFACT CONSUMPTION AND GARNERING RELATED TO LIFE EVENTS VARYING APPROACHES TO DATA ANALYSIS DISCUSSANT'S REMARKS WHAT WOULD HAPPEN IF CIGARETTE ADVERTISING AND PROMOTION WERE BANNED? WHEN DO THE MEASURES OF KNOWLEDGE MEASURE WHAT WE THINK THEY ARE MEASURING?
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