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Proceedings Volume NA-15
"DEGREES OF FREEDOM" IN CASE RESEARCH OF BEHAVIORAL THEORIES OF GROUP BUYING A COMPARISON OF INVOLVEMENT MEASURES FOR THE PURCHASE AND CONSUMPTION OF PRE-RECORDED MUSIC A MANAGEMENT SCIENCE ASSESSMENT OF A BEHAVIORAL MEASURE OF BRAND LOYALTY A NEW MULTIDIMENSIONAL SCALING METHODOLOGY FOR THE REPRESENTATION OF INTER-PRODUCT SUBSTITUTABILITY A PROBABILISTIC FUNCTIONAL APPROACH TO ANALYZING INDIVIDUAL EVALUATION OF COMPILED NUTRITION INFORMATION A STRUCTURAL ANALYSIS OF BUYING STYLE VARIABLES ADOLESCENTS' AND MOTHERS' PERCEPTIONS OF RELATIVE INFLUENCE IN FAMILY PURCHASE DECISIONS: PATTERNS OF AGREEMENT AND DISAGREEMENT ADVERTISED COMPARATIVE PRICE EFFECTS ON BUYER PERCEPTIONS AND BEHAVIOR: A MODEL AND EMPIRICAL TEST AN ANALYSIS OF THE CONTENT AND ORGANIZATION OF CHILDREN'S KNOWLEDGE STRUCTURES AN EMPIRICAL TEST OF THE SEARCH, EXPERIENCE AND CREDENCE ATTRIBUTES FRAMEWORK AN EXPLORATORY STUDY OF PRICE/PERCEIVED-QUALITY RELATIONSHIPS AMONG CONSUMER SERVICES AN INITIAL TEST OF THE EFFECTS OF CUE PATTERNS ON BEHAVIOR AND ATTRIBUTIONS IN A PURCHASING NEGOTIATION APPLICATIONS AND EXTENSIONS OF CATEGORIZATION RESEARCH IN CONSUMER BEHAVIOR ATTRIBUTE DEFICIENCY SEGMENTATION:MEASURING UNMET WANTS BASE RATE INFORMATION, CAUSAL INFERENCE, AND PREFERENCE BEHAVIORAL PERSPECTIVES ON THE ECONOMICS OF INFORMATION: AN OVERVIEW BRIDGING THE GAP: THE CHALLENGE OF INTEGRATING CONSUMER BEHAVIOR RESEARCH WITH THE PRACTICE OF ADVERTISING BUYER MARKET PRICE KNOWLEDGE INFLUENCE ON ACCEPTABLE PRICE RANGE AND PRICE LIMITS CELEBRITY ENDORSEMENTS-SCRIPTS, SCHEMA AND ROLES: THEORETICAL FRAMEWORK AND PRELIMINARY TESTS CHARACTERISTICS OF ADOPTERS AND NONADOPTERS OF ALTERNATIVE RESIDENTIAL LONG-DISTANCE TELEPHONE SERVICES COALITIONS IN ORGANIZATIONAL PURCHASING: AN APPLICATION OF NETWORK ANALYSIS COLLECTORS AND COLLECTING COMMUNICATING EFFECTIVELY TO CONSUMERS THROUGH SALESPEOPLE: A LOOK AT COMPETENT SALESPEOPLE AN OVERVIEW OF THIS SPECIAL SESSION COMPLIANT, AGGRESSIVE AND DETACHED TYPES DIFFER IN GENERALIZED PURCHASING INVOLVEMENT CONCEPTUAL UNDERPINNINGS FOR THE USE OF GROUP INTERVIEWS IN CONSUMER RESEARCH CONSUMER INFORMATION, COMPETITIVE RIVALRY, AND PRICE SETTING: WHEN IGNORANCE ISN'T BLISS CONSUMER SKEPTICISM AND ADVERTISING REGULATION: WHAT DO THE POLLS SHOW? CONSUMER-OBJECT RELATIONS: A CONCEPTUAL FRAMEWORK BASED ANALOGOUSLY ON STERNBERG'S TRIANGULAR THEORY OF LOVE CONSUMERS' KNOWLEDGE OF SUPERMARKET PRICES: THE EFFECTS OF MANUFACTURER AND RETAILER PROMOTIONS COPING WITH THE UNCERTAINTY OF CONSUMER MARKETS COUPONING BEHAVIORS OF THE MARKET MAVEN: PROFILE OF A SUPER COUPONER DEEP MEANING IN POSSESSIONS: THE PAPER DO GEOGRAPHIC SUBCULTURES VARY CULTURALLY? ECONOMICS, INFORMATION AND CONSUMER BEHAVIOR EFFECT OF ODD PRICING ON CHOICE OF ITEMS FROM A MENU EFFECTS OF IMPULSE PURCHASES ON CONSUMERS' AFFECTIVE STATES ELDERLY LIFE SATISFACTION AND TELEVISION VIEWERSHIP: AN EXPLORATORY STUDY FACTORS AFFECTING THE USE OF CONCEPTUALLY DRIVEN AND DATA DRIVEN PROCESSING FAILURES OF INFORMATION IN HEALTH CARE MARKETING FIGURATIVE LANGUAGE IN SERVICES ADVERTISING: THE NATURE AND USES OF IMAGERY IDEAL AGE CONCEPTS: AN EXPLORATION INDIVIDUAL AND DYADIC CONSUMPTION OF TIME: PROPOSITIONS ON THE PERCEPTION OF COMPLEMENTARITY AND SUBSTITUTABILITY OF ACTIVITIES INTERGENERATIONAL INFLUENCES IN THE FORMATION OF CONSUMER ATTITUDES AND BELIEFS ABOUT THE MARKETPLACE: MOTHERS AND DAUGHTERS INTERPRETING CONSUMER MYTHOLOGY: A LITERARY CRITICISM APPROACH TO ODYSSEY INFORMANT STORIES INVESTIGATING DIFFERENCES IN THE ROLES OF ENDURING AND INSTRUMENTALLY INVOLVED CONSUMERS IN THE DIFFUSION PROCESS INVESTIGATING THE EXPERIENTIAL DIMENSIONS OF PRODUCT EVALUATION INVOLVEMENT AND THE PRICE CUE KEYWORD RECOGNITION: A NEW METHODOLOGY FOR THE STUDY OF INFORMATION SEEKING BEHAVIOR LEARNING CONTEXT AND THE DEVELOPMENT OF PRODUCT CATEGORY PERCEPTIONS MARKET PIONEERING, LEARNING, AND PREFERENCE MARKET PITCHING AND THE ETHNOGRAPHY OF SPEAKING MEASUREMENT APPROACHES FOR CONSUMER BEHAVIOR CONSTRUCTS: A MULTIDIMENSIONAL PERSPECTIVE MEASURING THE MEANING OF CONSUMPTION OBJECTS: AN EMPIRICAL INVESTIGATION META ANALYSIS OF INVOLVEMENT RESEARCH METHODOLOGICAL ISSUES IN STUDYING INTERGENERATIONAL INFLUENCES ON CONSUMER BEHAVIOR MODALITY EFFECTS IN TELEVISION ADVERTISING: A METHODOLOGY FOR ISOLATING MESSAGE STRUCTURE FROM MESSAGE CONTENT EFFECTS MOTIVATION, ABILITY, AND OPPORTUNITY TO PROCESS INFORMATION: CONCEPTUAL AND EXPERIMENTAL MANIPULATION ISSUES ON ASSESSING THE EMOTIONALITY OF ADVERTISING VIA IZARD'S DIFFERENTIAL EMOTIONS SCALE ON THE DESIGN AND ANALYSIS OF CORRELATED CONJOINT EXPERIMENTS USING DIFFERENCE DESIGNS PERSONALITY AND AD EFFECTIVENESS: EXPLORING THE UTILITY OF NEED FOR COGNITION PRAGMATIC DIMENSIONS OF ADVERTISING PROBLEMS WITH VALS IN INTERNATIONAL MARKETING RESEARCH: AN EXAMPLE FROM AN APPLICATION OF THE EMPIRICAL MIRROR TECHNIQUE PROCESSES OF ADAPTIVITY IN DECISION MAKING PROCESSING BY ATTRIBUTE VERSUS BRAND: THE MEDIATING ROLE OF IMAGERY PROMOTIONAL GAMES: THE EFFECTS OF PARTICIPATION ON MOOD, ATTITUDE, AND INFORMATION PROCESSING RECENT DEVELOPMENTS IN RESEARCH ON FAMILY DECISIONS RESPONDENT ANXIETY REDUCTION WITH THE RANDOMIZED RESPONSE TECHNIQUE SEPARATING BRAND-CHOICE INVOLVEMENT FROM PRODUCT INVOLVEMENT VIA CONSUMER INVOLVEMENT PROFILES SHOPPING FOR VARIETY IN RED MEAT, POULTRY, AND FISH SHORTENING THE ROKEACH VALUE SURVEY FOR USE IN CONSUMER RESEARCH SOME CENTRAL AND PERIPHERAL THOUGHTS ON THE ROUTES TO PERSUASION STEPS TOWARD A PSYCHOANALYTIC INTERPRETATION OF CONSUMPTION: A META-META-META-ANALYSIS OF SOME ISSUES RAISED BY THE CONSUMER BEHAVIOR ODYSSEY TELEVISION PROGRAM ELABORATION EFFECTS ON COMMERCIAL PROCESSING THE "VALUE FOR PRICE" CONCEPT: RELATIONSHIPS TO CONSUMER SATISFACTION THE AFFECTIVE AND COGNITIVE DIMENSIONS OF PICTURES IN ADVERTISING: AN EXTENSION OF MITCHELL & OLSON THE APPLICATION OF PROTOTYPES AND CATGORIZATION THEORY IN MARKETING: SOME PROBLEMS AND ALTERNATIVE PERSPECTIVES THE CULTURAL CONTENT OF COGNITION AND THE COGNITIVE CONTENT OF CULTURE: IMPLICATIONS FOR CONSUMER RESEARCH THE EFFECTS OF ADVERTISEMENTS ON CONSUMERS' MOOD STATES: AN INTERACTIVE PERSPECTIVE THE EFFECTS OF RANGE-FREQUENCY MANIPULATIONS ON CONJOINT IMPORTANCE WEIGHT STABILITY THE EXPLANATORY POWER OF VALUES IN PREFERENCE JUDGEMENTS: VALIDATION OF THE MEANS-END PERSPECTIVE THE FLIP SIDE OF THE PERSUASIVE EQUATION? DOES A PRODUCT INFLUENCE A SPOKESPERSON'S PUBLIC IMAGE THE FORMATION OF CONSUMER CHOICE SETS: A LONGITUDINAL INVESTIGATION AT THE PRODUCT CLASS LEVEL THE FORTUNATE FEW: PRODUCTION AS CONSUMPTION THE GENERALITY OF TYPICALITY EFFECTS ON PREFERENCE AND COMPARISON: AN EXPLORATORY TEST THE INDUSTRIAL USER AS PRODUCT INNOVATOR: MARKETS, HIERARCHIES AND PATTERNS OF USER-INITIATED INNOVATION THE INFLUENCE OF VARIETY ON THE DEMAND FOR BUNDLES OF MUSICAL PERFORMANCES THE INTERACTION OF COUPONS WITH PRICE AND STORE PROMOTIONS THE MEASUREMENT AND MODERATING ROLE OF CONFIDENCE IN ATTRIBUTIONS THE OFTEN SUBTLE LINGUISTIC CUES IN ADVERTISING THE RELATIONSHIP BETWEEN PRIOR KNOWLEDGE AND EXTERNAL SEARCH THE RESOLUTION OF CONFLICT IN JOINT PURCHASE DECISIONS BY HUSBANDS AND WIVES: A REVIEW AND EMPIRICAL TEST THE ROLE OF ARGUMENT QUALITY IN THE ELABORATION LIKELIHOOD MODEL THE ROLE OF EVOLVEMENT AND OPINION LEADERSHIP IN CONSUMER WORD-OF-MOUTH: AN IMPLICIT MODEL MADE EXPLICIT THE ROLE OF INDIVIDUAL DIFFERENCES AND MULTIPLE SENSES IN CONSUMER IMAGERY PROCESSING: THEORETICAL PERSPECTIVES THE ROLE OF SPECIFIC-ITEM CAUSAL DISPERSION IN ATTRIBUTIONAL FOCUS AND CONFIDENCE DETERMINATION TIME BUDGETS AND CONSUMER LEISURE-TIME BEHAVIOR: AN ELEVEN-YEAR-LATER REPLICATION AND EXTENSION (PART II - MALES) TOWARD UNDERSTANDING THE DYNAMICS OF HOUSEHOLD DECISION CONFLICT BEHAVIOR TOWARDS SOME STANDARDIZED CROSS-CULTURAL CONSUMPTION VALUES TWO MEANINGS FOR TRANSFORMATION USING THE REPERTORY GRID TO ASSESS THE COMPLEXITY OF CONSUMERS' COGNITIVE STRUCTURES VALUES AND ISSUES IN THE FIELD OF CONSUMER RESEARCH: A CONTENT ANALYSIS OF ACR PRESIDENTIAL ADDRESES VERBAL STRATEGIES FOR PRODUCT PRESENTATION IN TELEVISION COMMERCIALS WHEN DO CONSUMERS INFER QUALITY FROM PRICE?
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