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Proceedings Volume NA-13
A CONJOINT MODEL FOR ANALYZING NEW PRODUCT POSITIONS IN A DIFFERENTIATED MARKET WITH PRICE COMPETITION A DEVELOPMENTAL STUDY OF FAMILY FINANCIAL MANAGEMENT PRACTICES A DISAGGREGATE NONCOMPENSATORY CHOICE MODEL A FACET THEORETICAL APPROACH FOR TESTING MEASUREMENT AND STRUCTURAL THEORIES: AN APPLICATION OF CONFIRMATORY MDS A FRAMEWORK OF PSYCHOLOGICAL MEANING OF PRODUCTS A LONGITUDINAL STUDY OF FACTORS AFFECTING HOUSEHOLD ENERGY EXPENDITURES IN CANADA 1969-1982 A MODEL OF CONSUMER MEMORY AND JUDGMENT A MODEL TO EXPLAIN CHARITABLE DONATION - HEALTH CARE CONSUMER BEHAVIOR A NEW NONMETRIC CONJOINT METHOD: SOME PRELIMINARY RESULTS A RE-EXAMINATION OF COMMUNICATION CHANNEL USAGE BY ADOPTER CATEGORIES A REVIEW OF META-ANALYTIC TECHNIQUES A STATE VARIABLES REFORMULATION OF THE HOWARD AND SHETH MODEL A TYPOLOGY OF CONSUMER KNOWLEDGE CONTENT ACCULTURATION: THE IMPACT OF DIVERGENT PATHS ON BUYER BEHAVIOR AFFECT AND COGNITION: A CLOSER LOOK AT TWO COMPETING THEORIES AN ANALYSIS OF THE PRESENCE, STABILITY, AN ANTECEDENTS OF HUSBAND AND WIFE PURCHASE DECISION MAKING INFLUENCE ASSESSMENT AGREEMENT AND DISAGREEMENT AN EXAMINATION OF CONSISTENCY IN COUPON USAGE BY HOUSEHOLDS ACROSS PRODUCT CLASSES AN EXCHANGE THEORY MODEL OF INTERPERSONAL COMMUNICATION AN EXPLORATORY INVESTIGATION OF CONSUMER INNOVATIVENESS AND INTERPERSONAL INFLUENCES AN IDIOTHETIC ANALYSIS OF ATTITUDE-BEHAVIOR MODELS AN INVESTIGATION OF THE RELATIONSHIP OF BEHAVIORAL, AS COMPARED TO EXPERIENTIAL, MEASURES OF MUSIC INVOLVEMENT WITH CONSUMER MARKET RESPONSES TO NEW ROCK MUSIC APPLYING DISENGAGEMENT THEORY FROM SOCIAL GERONTOLOGY TO PREDICT AND EXPLAIN SEGMENTS WITHIN THE SENIOR MARKET APPROACH TO LIFE SCALES BRAND FAMILIARITY AND ADVERTISING: EFFECTS ON THE EVOKED SET AND BRAND PREFERENCE CHASING THE WUNDT CURVE: AN ADVENTURE IN CONSUMER ESTHETICS CHILDREN'S COGNITIVE RESPONSES TO ADVERTISING CHILDREN'S PURCHASE REQUESTS AND PARENTAL YIELDING: A CROSS-NATIONAL STUDY CHILDREN'S RELATIONSHIPS BETWEEN REPETITION AND AFFECT CLASSICAL CONDITIONING EFFECTS IN PRODUCT/CHARACTER PAIRINGS PRESENTED TO CHILDREN CLOTHING-RELATED RISK PERCEPTIONS OF DISABLED PEOPLE COMMUNICATING INNOVATIONS: CONVINCING COMPUTER PHOBICS TO ADOPT INNOVATIVE TECHNOLOGIES COMPARISON PROCESSES IN ENERGY CONSERVATION FEEDBACK EFFECTS CONDITIONING EMOTIONAL BENEFITS IN SATURATED MARKETS STRATEGIES AND EMPIRICAL RESULTS CONDITIONS UNDER WHICH A SINGLE AD MAY HAVE A DELAYED PERSUASIVE EFFECT CONSUMER ATTITUDES AND PARTICIPATION IN A VOLUNTARY ENERGY CONSERVATION PROGRAM CONSUMER INVOLVEMENT RELATED TO APPAREL PURCHASE BEHAVIOR CONSUMER REACTIONS TO STYLISTIC EXTENSION OF A PRODUCT LINE: THE THEORETICAL RELEVANCE OF TWO "ANCHORING" THEORIES CONSUMER RESEARCH FOR THE GLOBAL MARKET: SEGMENTS AND THEMES CONSUMER RESEARCH: SOME RECOLLECTIONS AND A COMMENTARY CONSUMER RESPONSE TO MARKETING STIMULI: THE RELATIONSHIP BETWEEN AFFECT, COGNITION, AND BEHAVIOR CORRELATES OF SEARCH PATTERNS FOR AN INNOVATION CULTURAL DREAMS, CULTURAL NIGHTMARES: THE SYMBOLIC DIMENSIONS OF NUCLEAR POWER DEEP-SEATED MATERIALISM: THE CASE OF LEVI'S 501 JEANS DEFINING AND EVALUATING QUALITY: THE CONSUMER'S VIEW DERMATOLOGICAL PROBLEMS ASSOCIATED WITH CLOTHING AND HOUSEHOLD TEXTILES DESIGNING PRODUCTS FOR THE DISABLED: THE CASE OF CLOTHING DETERMINANTS OF HOME INSULATION INTENTION DETERMINANTS OF PRODUCT VALUE-EXPRESSIVENESS DISCORDANCE WITHIN CONCORDANCE AMONG MARINE, RECREATIONAL FISHERMEN IN THE SOUTHEAST EFFECTS OF AFFECT ON JUDGMENT ABOUT PRODUCTS EFFECTS OF OVER-TIME MEASURES OF VIEWER LIKING AND ACTIVITY DURING PROGRAMS AND COMMERCIALS ON MEMORY FOR COMMERCIALS EFFECTS OF RECREATION USAGE SITUATION AND PREVIOUS EXPERIENCE ON SETTING CHOICE EFFECTS OF STEREOTYPING IN CROSS CULTURAL RESEARCH: ARE THE CHINESE REALLY CHINESE? EFFECTS OF THE COOPERATIVE GROUP DECISION-MAKING CONTEXT ON THE TEST-RETEST RELIABILITY OF PREFERENCE RATINGS EMOTION-ELICITING ADVERTISING: EFFECTS ON LONG TERM MEMORY AND JUDGMENT ENERGY CONSERVATION ACTIONS: ANALYSIS OF PREDICTORS EXPERIENCE AND EXPERTISE IN COMPLEX DECISION MAKING EXTENDING THE THINKABLE: CONSUMER RESEARCH FOR MARKETING PRACTICE FAMILY COMMUNICATION INFLUENCES ON THE DEVELOPMENT OF CONSUMER BEHAVIOR: SOME ADDITIONAL FINDINGS FAMILY DECISION MAKING IN LEISURE-TIME ACTIVITIES: AN EXPLORATORY INVESTIGATION OF THE IMPACT OF LOCUS OF CONTROL, CHILD AGE INFLUENCE FACTOR AND PARENTAL TYPE ON PERCEIVED CHILD INFLUENCE FOUR SCRIPT STUDIES: WHAT HAVE WE LEARNED FREQUENCY INFORMATION AS A DIMENSION OF CONSUMER KNOWLEDGE FUNCTIONALISM AND CONSUMER BEHAVIOR RESEARCH GRAPHIC AND VERBAL PRESENTATION OF STIMULI: A PROBABILISTIC MDS ANALYSIS HEALTH AS A DETERMINANT ATTRIBUTE IN CONSUMER DECISION MAKING HOLISTIC CONJOINT HOW CONSUMER SUB-CULTURES CODE REALITY: A LOOK AT SOME CODE TYPES IF IT ISN'T A DUCK THEN WHY DID IT QUACK? COMPETING EXPLANATIONS FOR AN OBSERVED EFFECT OF ILLUSTRATIONS IN AN ADVERTISEMENT I'M HIP: AN AUTOBIOGRAPHICAL ACCOUNT OF SOME MUSICAL CONSUMPTION EXPERIENCES INFLUENCE OF HOUSEHOLD ATTITUDES ON THE JOINT MOBILITY-HOMEOWNERSHIP DECISION INFORMATION UTILIZATION: A VALIDATION STUDY INTERSPOUSAL INTERACTIVE ROLES ACROSS DECISION STAGES MARKETING AS AN AGENT OF CHANGE IN SUBSISTENCE CULTURES: SOME DYSFUNCTIONAL CONSUMPTION CONSEQUENCES MARKETING TO VULNERABLE GROUPS: TESTING THE EFFECTS OF PEERS AND INCENTIVES ON ELDERLY RESPONSE TO HOME ENERGY AUDITS MARKETING, INTELLECTUAL CREATIVITY, AND CONSUMER RESEARCH MATERIALISM AND INDIVIDUAL DETERMINISM IN U.S. AND JAPANESE PRINT AND TELEVISION ADVERTISING MEASURE VALIDATION IN CONSUMER RESEARCH: A CONFIRMATORY FACTOR ANALYSIS OF THE VOLUNTARY SIMPLICITY LIFESTYLE SCALE MEASURING EMOTIONAL RESPONSES TO ADVERTISING MEASURING MISCOMPREHENSION: A COMPARISON OF ALTERNATE FORMATS MEASURING PRIOR KNOWLEDGE MEASURING SCRIPT DEVELOPMENT: AN EVALUATION OF ALTERNATIVE APPROACHES MENTAL IMAGERY VIVIDNESS IN MARKETING COMMUNICATION METHODOLOGICAL LIMITATIONS OF THE HEDONIC CONSUMPTION PARADIGM AND A POSSIBLE ALTERNATIVE: A SUBJECTIVIST APPROACH METHODS TO RESEARCH SHOPPERS' KNOWLEDGE OF SUPERMARKET PRICES MODELING DISTANCE STRUCTURES: PRODUCING USEFUL KNOWLEDGE FOR THEORY AND APPLICATION MODELING MULTIATTRIBUTE GROUP CHOICE MODELING THE PROCESS OF ATTRIBUTE BELIEF FORMATION NEW EVIDENCE CONCERNING CONSUMER PRICE LIMITS NUTRITIONAL EVALUATION AND SAFETY OF VARIOUS FOOD ITEMS OBTAINING MSI SUPPORT: THE CASE OF THE PRICING RESEARCH COMPETITION PARENTAL DIFFUSION ROLES AND EFFECTS OF NUTRITION EDUCATION ON PARENTS AND CHILDREN PEOPLE WHO USE PEOPLE: THE OTHER SIDE OF OPINION LEADERSHIP PERCEIVED CORRELATES OF STORE PRICE IMAGE: AN APPLICATION OF THE BOOTSTRAP PERCEIVED RISK AS A MEDIATOR IN REPETITION-AFFECT RELATIONSHIPS PERSUASION AS DIRECTED INFERENCE PHYSICAL FITNESS: AN INVESTIGATION OF CONSUMER INVOLVEMENT POSITIVITY AND NEGATIVITY EFFECTS IN INFERENCES ABOUT PRODUCTS PRESENTATION OF THE ACR FELLOW IN CONSUMER BEHAVIOR AWARD PRESIDENTIAL ADDRESS SCHEMER SCHEMA: CONSUMERS' INTUITIVE THEORIES ABOUT MARKETERS' INFLUENCE TACTICS PROCESSING COMPLEXITY IN MAGNITUDE VERSUS CATEGORY SCALING PRODUCT ENTHUSIASM: MANY QUESTIONS, A FEW ANSWERS PRODUCT FAMILIARITY AND THE STRENGTH OF BRAND-ATTRIBUTE ASSOCIATIONS: A SIGNAL DETECTION THEORY APPROACH PRODUCTS FOR SPECIAL NEEDS: PROBLEMS EXPERIENCED BY DISABLED CONSUMERS Q - TIPS: USING QUALITATIVE AND QUANTITATIVE TECHNIQUES IN TANDEM TO ASSURE VALID MANIPULATIONS RECALL VERSUS RECOGNITION AS A MEASURE OF PRICE AWARENESS RELATED THEORIES OF COMPEXITY IN INFORMATION PROCESSING RELATIONSHIPS BETWEEN AFFECT, PATRONAGE FREQUENCY AND AMOUNT OF MONEY SPENT WITH A COMMENT ON AFFECT SCALING AND MEASUREMENT REPORTED BEHAVIOR AND FUNCTIONAL MOTIVES: SOME SELF-PERCEPTION INSIGHTS REPRESENTING ATTITUDE STRUCTURE: ISSUES AND EVIDENCE RESEARCH AS A VOYAGE OF DISCOVERY RESEARCH ON PATIENT SATISFACTION POTENTIAL DIRECTIONS RETAIL PATRONAGE BEHAVIOR RETRIEVAL PROCESSES IN CONSUMER EVALUATIVE JUDGMENT MAKING: THE ROLE OF ELABORATIVE PROCESSING, CONTEXT, AND RETRIEVAL GOALS SATISFACTION AND CONSUMER SERVICES SEGMENTATION OF WOMEN'S MARKET BASED ON PERSONAL VALUES AND THE MEANS-END CHAIN MODEL: A FRAMEWORK FOR ADVERTISING STRATEGY SELF-MONITORING AND PRODUCT CONSPICUOUSNESS ON REFERENCE GROUP INFLUENCE SEX ROLES AND CONSUMER PERCEPTIONS OF PROMOTIONS, PRODUCTS, AND SELF: WHAT DO WE KNOW AND WHERE SHOULD WE BE HEADED? SEX-LINKED TRAIT INDEXES AMONG BABY-BOOMERS AND PRE-BOOMERS: A RESEARCH NOTE SEXUAL APPEALS IN ADVERTISING: THE DETERMINATION OF RECALL SHOPPING AREA IMAGE: ITS FACTOR ANALYTIC STRUCTURE AND RELATIONSHIPS WITH SHOPPING TRIPS AND EXPENDITURE BEHAVIOR SIMULTANEOUS VERSUS SEQUENTIAL ESTIMATION OF MULTI-STAGE MODELS OF PERCEPTION, PREFERENCE, AND CHOICE SITUATIONAL CONTEXT END BUYER PREFERENCES SOCIAL ADAPTATION THEORY IN CONSUMER BEHAVIOR SOME CAN, SOME CAN'T, AND SOME DON'T KNOW HOW THEY DID IT: A DIRECT TEST OF THE UTILITY MAXIMIZATION HYPOTHESIS SOME EVIDENCE FOR ADDITIONAL TYPES OF CHOICE STRATEGIES SOME ISSUES SURROUNDING RESEARCH EFFECTS OF "FEELING ADVERTISEMENTS" SOURCE CREDIBILITY: ON THE INDEPENDENT EFFECTS OF TRUST AND EXPERTISE SUBJECTIVE AND OBJECTIVE MEASURES OF PRODUCT KNOWLEDGE CONTRASTED SUBSTANCE ABUSE IN SPECIAL POPULATIONS: ALCOHOL USAGE AND THE SENIOR CITIZEN SURREALISTIC ADVERTISING: A SOCIAL ADAPTATION PERSPECTIVE TELEVISION ADVERTISING AND INTERPERSONAL INFLUENCES ON TEENAGERS' PARTICIPATION IN FAMILY CONSUMER DECISIONS THE ACCURACY OF PRICE KNOWLEDGE: ISSUES IN RESEARCH METHODOLOGY THE CONCEPT OF CONSUMER MARKET EFFICIENCY: TOWARD EVALUATING THE SOCIAL EFFICIENCY OF CONSUMER MARKETING THE CONGRUENCE OF ALTERNATIVE OSL MEASURES WITH CONSUMER EXPLORATORY BEHAVIOR TENDENCIES THE CREATION OF PRODUCT SYMBOLISM THE CULTURAL PERSPECTIVE IN CONSUMER RESEARCH THE DETERMINANTS OF SATISFACTIONFOR A HIGH INVOLVMENT PRODUCT: THREE RIVAL HYPOTHESES AND THEIR IMPLICATIONS IN THE HEALTH CARE CONTEXT THE DEVELOPMENT OF CONSUMER AND NON-CONSUMER SCRIPTS IN CHILDREN THE DEVELOPMENT OF THE BOUNDARIES OF GEOGRAPHIC SUBCULTURES THE EFFECT OF COLOR VERSUS BLACK AND WHITE ADVERTISING FORMATS ON AFFECTIVE RATINGS AND PERCEPTIONS OF PRODUCT QUALITY THE EFFECT OF STRUCTURAL MODIFICATION ON HOMEOWNERS' ENERGY CONSERVATION BEHAVIORS THE EFFECT OF TV PROGRAM INVOLVEMENT ON INVOLVEMENT WITH COMMERCIALS THE EFFECTS OF ALCOHOLIC BEVERAGE ADVERTISING AND MARKETING PRACTICES: THE CURRENT STATE OF AFFAIRS THE EFFECTS OF COMPARATIVE ADVERTISING ON THE EVALUATION OF INFORMATION THE EFFECTS OF SAMPLING AND INFORMATION ON BRAND CHOICE WHEN BELIEFS IN QUALITY DIFFERENCES ARE AMBIGUOUS THE EFFECTS OF TIME COMPRESSED ADVERTISING ON BRAND ATTITUDE JUDGMENTS THE FRAMING OF THE INSURANCE PURCHASE DECISION THE GENERATION EFFECT IN ADVERTISING APPEALS THE IMPACT OF COMPARATIVE ADVERTISING ON PERCEPTION FORMATION IN NEW PRODUCT INTRODUCTIONS THE IMPACT OF PERCEIVED RISK ON BRAND PREFERENCE THE IMPACT OF TASK CONDITIONS ON YOUNG CHILDREN'S PERFORMANCE THE MEASUREMENT OF DECLARATIVE KNOWLEDGE THE MICAWBER CONNECTION: SUBJECTIVE DISCRETIONARY INCOME THE OPPOSITE OF SATIATION: MOTIVATIONAL PRIMING AS AN AFTEREFFECT OF A PLEASURABLE CONSUMPTION EXPERIENCE THE PERSON BY SITUATION INTERACTION MYTH: IMPLICATIONS FOR THE DEFINITION OF SITUATIONS THE POST-AFFLUENCE CONSUMER: CONSUMER DECISION PROCESSES REVISITED THE PROSUMER MOVEMENT : A NEW CHALLENGE FOR MARKETERS THE QUINTESSENTIAL SNACK FOOD: MEASUREMENT OF PRODUCT PROTOTYPES THE RELATIONSHIP OF BRAND LOYALTIES TO COGNITIVE DISSONANCE: SOME NEW QUESTIONS TO THE OLD ANSWER THE RELATIONSHIP OF MISCOMPREHENSION TO DECEPTIVENESS IN FTC CASES THE REPRESENTATION AND RECALL OF MESSAGE ARGUMENTS IN ADVERTISING: TEST OF A SCHEMA-BASED MODEL THE ROKEACH VALUE SURVEY AND CONSUMER BEHAVIOR: THEORY, METHOD, AND RESEARCH GUIDELINES THE ROLE OF EMOTION IN THE CONSUMPTION EXPERIENCE: ACTIONS AND REACTIONS IN CONSUMER BEHAVIOR THE ROLE OF KNOWLEDGE IN THE EFFECTS OF TELEVISION ADVERTISING ON CHILDREN THE ROLE OF RADICAL BEHAVIORISM IN THE EXPLANATION OF CONSUMER CHOICE THE SELF-MONITORING CONCEPT: A CONSUMER BEHAVIOR PERSPECTIVE THREE USEFUL IDEAS TOWARD A METHODOLOGY FOR ASSESSING EFFECTS OF IN-STORE ATMOSPHERICS TOWARD A THEORY OF COLLEGE SELECTION: A MODEL OF COLLEGE SEARCH AND CHOICE BEHAVIOR TOWARD THE CONSTRUCT OF CONVENIENCE IN CONSUMER RESEARCH TOWARDS A MODEL OF CONSUMER POST-CHOICE RESPONSE BEHAVIOR UNDERSTANDING DONOR BEHAVIOR: A CLASSIFICATION PARADIGM UNDERSTANDING INVESTMENT FRAUD: IN SEARCH OF THE POT OF GOLD AT THE END OF THE RAINBOW UNDERSTANDING YOUNG CONSUMERS: COGNITIVE ABILITIES AND TASK CONDITIONS USING LOG LINEAR MODELS TO EXAMINE THE RELATIONSHIP BETWEEN PURCHASE INFLUENCER AND INFLUENCE VARIATIONS IN CHOICE STRATEGIES ACROSS DECISION CONTEXTS: AN EXAMINATION OF CONTINGENT FACTORS VISUAL INFORMATION PROCESSING OF TELEVISION COMMERCIALS: COGNITIVE EFFECTS WHAT SHOULD ACR WANT TO BE WHEN IT GROWS UP? WHEN DOES TELEVISION PROGRAMMING AFFECT CONSUMER ATTITUDES TOWARDS AN ADVERTISED PRODUCT?: EXPLAINING CONTEXT EFFECTS USING THE ELABORATION LIKELIHOOD MODEL WHITHER ACR? SOME PASTORAL REFLECTIONS ON BEARS, BALTIMORE, BASEBALL, AND RESURRECTING CONSUMER RESEARCH YUPPIES AS ARBITERS OF THE EMERGIN CONSUMPTION STYLE
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