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Proceedings Volume NA-12
7-UP ART, PEPSI ART, AND SUNKIST ART: THE PRESENTATION OF BRAND SYMBOLS IN ART A CASE STUDY OF BIAS IN PARAMETER ESTIMATES AND FORECASTS OF MULTINOMIAL CHOICE MODELS IN CONSUMER CHOICE STUDIES A COMPARISON OF THE UNIVERSITY OF MICHIGAN AND CONFERENCE BOARD INDICES OF CONSUMER ECONOMIC ATTITUDES A CONCEPTUALIZATION OF THE HOUSEHOLD/TECHNOLOGY INTERACTION A CONSUMER COMPLAINT STRATEGY MODEL: ATECEDENTS AND OUTCOMES A CONSUMER RESPONSE TO INCONGRUITY BETWEEN OPTIMAL STIMULATION AND LIFE STYLE SATISFACTION A CRITIQUE OF THE ORIENTATIONS IN THEORY DEVELOPMENT IN CONSUMER BEHAVIOR: SUGGESTIONS FOR THE FUTURE A LIFE-SPAN PERSPECTIVE OF CONSUMER BEHAVIOR A MULTITRAIT-MULTIMETHOD ANALYSIS OF THE VALIDITY OF COGNITIVE RESPONSE ASSESSMENT PROCEDURES A PROPOSAL FOR A GLOBAL, LONGITUDINAL MEASURE OF NATIONAL CONSUMER SENTIMENT TOWARD MARKETING PRACTICE A PSYCHOLOGY OF BUYING: DEMONSTRATION OF A PHENOMENOLOGICAL APPROACH IN CONSUMER RESEARCH A RETURN TO REASON IN CONSUMER BEHAVIOR: AN HERMENEUTICAL APPROACH A STUDY OF PSYCHOLOGICAL GENDER DIFFERENCES: APPLICATIONS FOR ADVERTISING FORMAT ADOLESCENTS' REPORTED SAVING, GIVING, AND SPENDING AS A FUNCTION OF SOURCES OF INCOME ADVERTISING COMMUNICATION MODELS ALTERNATIVE AGE MEASURES: A RESEARCH AGENDA AN EXPERIMENTAL INVESTIGATION CONCERNING THE COMPARATIVE INFLUENCE OF MTV AND RADIO ON CONSUMER MARKET RESPONSES TO NEW MUSIC AN EXPERIMENTAL TECHNIQUE FOR EXPLORING THE PSYCHOLOGICAL MECHANISMS OF THE EFFECTS OF PRICE PROMOTIONS AN INFORMATION PROCESSING PERSPECTIVE ON THE INTERNALIZATION OF PRICE STIMULI AN INTRODUCTION TO PHENOMENOLOGICAL PSYCHOLOGY FOR CONSUMER RESEARCH: HISTORICAL, CONCEPTUAL, AND METHODOLOGICAL FOUNDATIONS ANDROGYNY AND MIDDAY MASTICATION: DO REAL MEN EAT QUICHE? ARE AMERICANS BECOMING MORE MATERIALISTIC? A LOOK AT CHANGES IN EXPRESSIONS OF MATERIALISM IN THE POPULAR LITERATURE OF THE POST-WORLD WAR II ERA ASSOCIATIONAL INVOLVEMENT: AN INTERVENING CONCEPT BETWEEN SOCIAL CLASS AND PATRONAGE BEHAVIOR BELIEFS IN QUALITY DIFFERENCES AND BRAND CHOICE CASEY AT THE CONFERENCE: SOME REFLECTIONS ON THE ACR EXPERIENCE CHANGE IN MEDICAL CARE PROVIDER: A CAUSAL ANALYSIS OF THE CONSEQUENCES OF PATIENT DISSATISFACTION COHORT VARIATION CONCRETENESS-ABSTRACT - NESS AND THE FEATURE-DIMENSION DISTINCTION CONSIDERATIONS FOR SITUATIONAL RESEARCH CONSUMER BEHAVIOR FROM A CONTEMPORARY PHILOSOPHY OF SCIENCE PERSPECTIVE: AN ORGANIZATIONAL FRAMEWORK CONSUMER DECISION MAKING AND PERCEIVED DECISION FREEDOM CONSUMER SATISFACTION AMONG CHILDREN CONSUMERS AND CHOICE: THE FORGOTTEN ELEMENT IN HEALTH CARE COST CONTAINMENT POLICY CONSUMERS' INVOLVEMENT PROFILE: NEW EMPIRICAL RESULTS CONSUMING IMPULSES CONSUMPTION AND STATUS ACROSS CULTURAL BOUNDARIES: NONREACTIVE EVIDENCE CROSS CULTURAL FAMILY DECISIONS: A LITERATURE REVIEW CULTURAL VALUES AND BEHAVIOR: CHINESENESS WITHIN GEOGRAPHIC BOUNDARIES DECISION MAKING AND INFORMATION SEARCH IN MULTIPLE-OPPONENT BARGAINING DEVELOPING AN INDEX TO MEASURE "HISPANICNESS" DISCONFIRMATION OF EQUITY EXPECTATIONS: EFFECTS ON CONSUMER SATISFACTION WITH SERVICES EFFECTS OF PRODUCT CLASS KNOWLEDGE ON THE EVALUATION OF COMPARATIVE VERSUS NONCOMPARATIVE MESSAGES EFFECTS OF VERBAL AND VISUAL INFORMATION ON BRAND ATTITUDES ESTIMATING INTERACTIONS IN CONJOINT ANALYTIC TASKS: THE USE OF SEQUENTIAL DESIGNS EXPLAINING DIFFERENCES IN CONSUMPTION BY WORKING AND NON-WORKING WIVES EXPLAINING INTENTION-BEHAVIOR DISCREPANCY--A PARADIGM FAMILIARITY: PRODUCT USE, INVOLVEMENT OR EXPERTISE? FAMILY DECISION MAKING ROLE PERCEPTIONS AMONG MEXICAN-AMERICANAND ANGLO WIVES: A CROSS CULTURAL COMPARISON FINAL FOOD CONSUMPTION LEVEL BASED ON EXPENDITURE AND HOUSEHOLD PRODUCTION GENDER ROLE PORTRAYALS IN ADVERTISING: AN INDIVIDUAL DIFFERENCES ANALYSIS HEDONIC AND UTILITARIAN ASPECTS OF CONSUMER BEHAVIOR: AN ATTITUDINAL PERSPECTIVE HEMISPHERIC FUNCTION AND INVOLVEMENT HOUSEHOLD PRODUCTION APPROACH TO CONSUMER SHOPPING TIME BEHAVIOR HUSBAND-WIFE DECISION MAKING: AN EXPLORATORY STUDY OF THE INTERACTION PROCESS IDENTIFY NEGOTIATIONS IN BUYER-SELLER INTERACTIONS IMAGERY AND PAIRED-ASSOCIATE LEARNING IN PRESCHOOLERS IMPROVING RECALL BY MANIPULATING THE SYNTAX OF CONSUMPTION RITUALS INDIVIDUAL AND PRODUCT CORRELATES OF EVOKED SET SIZE FOR CONSUMER PACKAGE GOODS INFORMAL RETAILING: AN ANALYSIS OF PRODUCTS, ATTITUDES, AND EXPECTATIONS INFORMATION SEARCH AND DECISION STRATEGIES AMONG HEALTH CARE CONSUMERS INTEGRATED DESCRIPTION: A PHENOMENOLOGICALLY ORIENTED TECHNIQUE FOR RESEARCHING LARGE SCALE, EMERGING HUMAN EXPERIENCE AND TRENDS INTERPERSONAL COMMUNICATION: A PROCESS OF RULE NEGOTIATION THROUGH METACOMMUNICATION INVOLVEMENT, FAMILIARITY, COGNITIVE DIFFERENTIATION, AND ADVERTISING RECALL: A TEST OF CONVERGENT AND DISCRIMINANT VALIDITY IT'S ALL IN HOW YOU SLICE IT - CHARACTERIZATIONS OF OUTCOME DISTRIBUTIONS IN MODELS OF PERCEIVED RISK: A REVIEW AND A PROPOSED MODEL JUDGMENTS OF VERBAL VERSUS PICTORIAL PRESENTATIONS OF A PRODUCT WITH FUNCTIONAL AND AESTHETIC FEATURES MATERIALISM AND MAGAZINE ADVERTISING DURING THE TWENTIETH CENTURY MATERIALISM IN THE HOME: THE IMPACT OF ARTIFACTS ON DYADIC COMMUNICATION MATHEMATICAL APPROACHES TO THE STUDY OF POWER IN GROUP DECISION MAKING: A REVIEW MEMORY ACCESSIBILITY AND TASK INVOLVEMENT AS FACTORS IN CHOICE MEMORY FOR SCRIPTS IN ADVERTISEMENTS METHODOLOGICAL ISSUES IN SIMULATED SHOPPING EXPERIMENTS MODELING THE COUPON REDEMPTION DECISION NEW PERSPECTIVES ON ACCULTURATION: THE RELATIONSHIP OF GENERAL AND ROLE SPECIFIC ACCULTURATION WITH HISPANICS' CONSUMER ATTITUDES ON INTEGRATING CONSUMER NEEDS FOR VARIETY WITH RETAILER ASSORTMENT DECISIONS PATRONAGE BEHAVIOR TOWARD SHOPPING AREAS: A PROPOSED MODEL BASED ON HUFF'S MODEL OF RETAIL GRAVITATION PHENOMENOLOGICAL ANALYSIS OF THE IMPORTANCE OF SPECIAL POSSESSIONS: AN EXPLORATORY STUDY PRESIDENTIAL ADDRESS: BROADENING THE HORIZONS OF ACR AND CONSUMER BEHAVIOR PRODUCT COUNTERFEITING: CONSUMERS AND MANUFACTURERS BEWARE PRODUCT RECALL COMMUNICATIONS: THE EFFECTS OF SOURCE, MEDIA, AND SOCIAL RESPONSIBILITY INFORMATION RACIAL AND SOCIOECONOMIC INFLUENCES ON THE DEVELOPMENT OF CONSUMER BEHAVIOR RELATING ETHNIC ATTITUDES AND CONSUMPTION VALUES IN AN ASIAN CONTEXT RHETORICAL STRATEGIES IN ADVERTISING RITUAL COSTUMES AND STATUS TRANSITION: THE FEMALE BUSINESS SUIT AS TOTEMIC EMBLEM SCALING OF CROSS-NATIONAL SURVEY DATA SERVING TWO MASTERS: PERSPECTIVES ON CONSULTING SHARING MODELS OF INQUIRY TATTOO CONSUMPTION: RISK AND REGRET IN THE PURCHASE OF A SOCIALLY MARGINAL SERVICE THE CONSUMER RESEARCHER VISITS RADIO CITY: DANCING IN THE DARK THE DEVELOPMENT OF KNOWLEDGE STRUCTURES IN CHILDREN THE EFFECT OF BRAND AND PRICE INFORMATION ON SUBJECTIVE PRODUCT EVALUATIONS THE EFFECTS OF EXPECTANCY DISCONFIRMATION AND ARGUMENT STRENGTH ON MESSAGE PROCESSING LEVEL: AN APPLICATION TO PERSONAL SELLING THE EFFECTS OF KNOWLEDGE AND IMAGERY ON ADVERTISING RESPONSES TO AN INNOVATION THE EFFECTS OF MOOD ON RETRIEVING CONSUMER PRODUCT INFORMATION THE EFFECTS OF PART-LIST CUING ON ATTRIBUTE RECALL: PROBLEM FRAMING AT THE POINT OF RETRIEVAL THE EFFECTS OF TIME AND SITUATIONAL VARIABLES ON INTENTION-BEHAVIOR CONSISTENCY THE ELABORATION LIKELIHOOD MODEL: LIMITATIONS AND EXTENSIONS IN MARKETING THE EPISTEMIC AND SENSORY EXPLORATORY BEHAVIOR OF HEDONIC AND COGNITIVE CONSUMERS THE IMPACT OF INFORMATION ON POLICYMAKER JUDGMENTS OF NEW TECHNOLOGY THE IMPACT OF SOCIO-ECONOMIC VARIABLES AND AUTOMOBILE STOCK CHARACTERISTICS ON THE PURCHASE OF NEW IMPORTED AUTOMOBILES THE IMPENDING SURPLUS OF CHILD HEALTH CARE PROVIDERS: IMPLICATIONS FOR PATIENTS, PRACTITIONERS AND PEDIATRIC TRAINING PROGRAMS THE OVERKILL EFFECT OF COGNITIVE ADVERTISING: AN HEIDERIAN PERSPECTIVE ON THE INFLUENCE OF CORRECTIVE ADVERTISEMENT SPONSORSHIP ON COGNITIVE RESPONSES TOWARD THE COMPANY THE PROTOTYPICALITY OF BRANDS: RELATIONSHIPS WITH BRAND AWARENESS, PREFERENCE AND USAGE THE ROLE OF VOLUNTARISM IN PROVIDING COLLECTIVE GOODS FOR HOUSEHOLD PRODUCTION THE VICES AND VIRTUES OF CONSULTING: RESPONDING TO A FAIRY TALE THEORIES OF VALUE AND UNDERSTANDING OF PRICE: A DEVELOPMENTAL PERSPECTIVE THINGS OF HEAVEN AND EARTH: PHENOMENOLOGY, MARKETING, AND CONSUMER RESEARCH TOWARDS A MORE COMPREHENSIVE THEORY OF CHOICE TWO-WAY SPATIAL METHODS FOR MODELING INDIVIDUAL DIFFERENCES IN PREFERENCE UNDERSTANDING THE LIKABILITY/INVOLVEMENT INTERACTION: THE "OVERRIDE" MODEL USING STRUCTURAL ZEROS TO SIMPLIFY THE INTERPRETATION OF MULTIWAY CONTINGENCY TABLES WITH INTERACTIONS VIEWER PROCESSING OF COMMERCIAL MESSAGES: CONTEXT AND INVOLVEMENT WHY BUSINESS IS BAD FOR CONSUMER RESEARCH: THE THREE BEARS REVISITED
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