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Proceedings Volume NA-10
A COMPARATIVE STUDY OF ENERGY CONSUMPTION AND CONSERVATION ACROSS FAMILY LIFE CYCLE A COMPARISON OF FRENCH AND MEXICAN GIFT GIVING PRACTICES A CONCEPTUAL VIEW OF QUESTIONS AND QUESTIONING IN MARKETING COMMUNICATIONS A CROSS-VALIDATION TEST OF HYBRID CONJOINT MODELS A FRAMEWORK FOR EXPLORING CONTEXT EFFECTS ON CONSUMER JUDGMENT AND CHOICE A POTPOURRI OF CONSUMER RESEARCH METHODS A PRELIMINARY INVESTIGATION OF THE RELIABILITY AND VALIDITY OF AN AESTHETIC JUDGMENT TEST A PROCEDURE FOR INTEGRATING OUTCOMES ACROSS STUDIES A RELIABILITY PROBLEM IN THE MEASUREMENT OF DISCONFIRMATION OF EXPECTATIONS AFFECT AND MEMORY: THE IMPACT OF AFFECTIVE REACTIONS IN ADVERTISING ON THE REPRESENTATION OF PRODUCT INFORMATION IN MEMORY AN EXPERIMENTAL INVESTIGATION OF INTRUSION ERRORS IN MEMORY FOR SCRIPT NARRATIVES AN INVESTIGATION OF COGNITIVE STRUCTURE IN A SHOPPING CONTEXT ATTITUDE TOWARD THE AD AS A MEDIATOR OF ADVERTISING EFFECTIVENESS: DETERMINANTS AND CONSEQUENCES ATTRIBUTION, SELF-PERCEPTION, SALIENCE, AND WEIRD INTERACTIONS BRAND CATEGORIZATION STRATEGIES IN RRB SITUATIONS: SOME EMPIRICAL RESULTS CAUSAL INFERENCE IN CONSUMER RESPONSE TO INEQUITABLE EXCHANGE: A CASE OF DECEPTIVE ADVERTISING COGNITIVE STRUCTURE ACROSS CONSUMER ETHNIC SUBCULTURES: A COMPARATIVE ANALYSIS COGNITIVE STRUCTURE AND STEREOTYPE CHANGE COMMENTS ON INVESTIGATIONS OF THE THEORY OF REASONED ACTION COMMENTS ON METHODOLOGICAL ISSUES IN ADVERTISING COMMENTS ON STORE PATRONAGE AND ADOPTION PROCESSES COMPARATIVE ADVERTISING: A REVIEW WITH IMPLICATIONS FOR FURTHER RESEARCH COMPARATIVE ADVERTISING: SOME POSITIVE RESULTS CONSTRUCT AND OBJECT COMPLEXITY IN COGNITIVE STRUCTURES: SOME CONCEPUAL ISSUES CONSTRUCTS AND PERCEPTIONS IN PUBLIC POLICY ANALYSIS CONSUMER ECONOMIZING TACTICS FOR TEN PRODUCT CATEGORIES CONSUMER INFORMATION AND CONFIDENCE: MODERATING EFFECTS OF PERCEIVED COMPREHENSION AND RISK CONSUMER PERCEPTIONS OF GIFT-GIVING OCCASIONS: ATTRIBUTE SALIENCY AND STRUCTURE CONSUMER RESEARCH ISSUES AT THE FEDERAL TRADE COMMISSION CONSUMER SATISFACTION: DISCUSSANT COMMENTS CONSUMER USE OF INFORMATION AND CONFIDENCE IN MAKING JUDGEMENTS ABOUT A NEW FOOD STORE: AN ATTRIBUTION THEORY ANALYSIS CONSUMERS' COGNITIVE JOURNEY THROUGH THE PRODUCT FOREST COPING WITH ECONOMIC ADVERSITY CUE CHOICE AS A FUNCTION OF TIME PRESSURE AND PERCEIVED RISK CUSTOMER ATTITUDE AND INTENTIONS TO CONSERVE ELECTRICITY DETERMINANTS OF RETAIL PATRONAGE: AN EXAMINATION OF ALTERNATIVE MODELS DEVELOPMENT OF A SCALE TO MEASURE USE INNOVATIVENESS DICHOTIC LISTENING AS A TOOL FOR VALIDATING ALTERNATIVE MEASURES OF BRAIN LATERALIZATION DISCONTINUANCE AND DIFFUSION: EXAMINATION OF THE POST ADOPTION DECISION PROCESS DISCUSSION PAPER ON MESSAGE VARIABLES AND PERSUASION DISTINGUISHING CULTURE OF ORIGIN FROM CULTURE OF RESIDENCE EFFECT OF SEX OF OWNER AND PERSONAL CIRCUMSTANCES ON ATTITUDES TOWARD A SERVICE ESTABLISHMENT EFFECTS OF PICTURE SIZE AND COLOR ON BRAND ATTITUDE RESPONSES IN PRINT ADVERTISING EFFECTS OF UNIQUELY PURCHASE INFORMATION ON ATTITUDES TOWARD OBJECTS AND ATTITUDES TOWARD BEHAVIORS EMOTION AND PERSUASION IN ADVERTISING: WHAT WE DO AND DON'T KNOW ABOUT AFFECT EXAMINING FAMILY DECISION-MAKING PROCESSES EXPERIENCES WITH SCRIPT ELICITATION WITHIN CONSUMER DECISION MAKING CONTEXTS EXPERTISE AND THE STRUCTURE OF FREE RECALL EXPLORING THE NATURE OF CONSUMER INFORMATION PROCESSING HEURISTICS EXTERNAL VARIABLES AND THE FISHBEINMODEL: MEDIATION, MODERATION, OR DIRECT EFFECTS? FANCIES AND GLIMMERS: CULTURE AND CONSUMER BEHAVIOR FOCUS GROUPS: A REVIEW OF SOME CONTRADICTORY EVIDENCE, IMPLICATIONS, AND SUGGESTIONS FOR FUTURE RESEARCH HOW COMPARATIVE IS COMPARATIVE ADVERTISING? HOW TO SOLVE PROBLEMS THAT DON'T MATTER: SOME HEURISTICS FOR UNINVOLVED THINKING IDENTIFYING THE CHARACTERISTICS OF SINGLE RETAIL (DEALER) VISIT NEW AUTOMOBILE BUYERS IMAGERY PARADIGMS FOR CONSUMER RESEARCH: ALTERNATIVE PERSPECTIVES FROM COGNITIVE PSYCHOLOGY INDUSTRIAL 'BUYCLASSES' - REVISITED INFORMATION ACQUISITION AND TRANSMISSION INTEGRATING CONJOINT AND FUNCTIONAL MEASUREMENT WITH DISCRETE CHOICE THEORY: AN EXPERIMENTAL DESIGN APPROACH INTEGRATING RESULTS FROM INDEPENDENT STUDIES INTERDISCIPLINARY MARKETING STUDY INVOLVEMENT AND YOU: 1000 GREAT IDEAS INVOLVEMENT, ATTITUDE, AND BEHAVIOR: ON THE NATURE OF THE RELATIONSHIPS LOW-INVOLVEMENT ISN'T LOW-INVOLVING MACRO-ECONOMIC IMPLICATIONS OF CURTAILMENT AND LIFE-CYCLE CHANGE MAINTAINING GROWTH IN NON-PROFIT CONSUMER RESEARCH MEASUREMENT AND MODELING OF VARIETY-SEEKING BEHAVIOR: OBSERVATIONS AND IMPLICATIONS MEASUREMENT OF INDIVIDUAL VARIED BEHAVIOR ACROSS PRODUCT CLASSES - RESULTS AND APPLCATIONS MEASURING PRICE AND QUALITY COMPETITION AMONG CONGLOMERATES: METHODOLGY AND AN APPLICATION TO THE MAJOR APPLIANCE INDUSTRY MESSAGE CHARACTERISTICS AND AUDIENCE CHARACTERISTICS: PREDICTORS OF ADVERTISING RESPONSE META-ANALYSIS: INTEGRATING RESULTS FROM CONSUMER RESEARCH STUDIES METHODOLOGICAL PERSPECIVES MODELING TRAIT RESPONSE ERROR IN THE CONTEXT OF A MULTITRAIT-MULTIMETHOD MATRIX: SCALING MODELS FOR DISCRETE ITEMS NEW APPROACHES TO PURCHASING BEHAVIOR: A DISCUSSION NEW DIRECTIONS IN FAMILY DECISION MAKING RESEARCH ON THE LOCUS OF RANGE EFFECTS IN JUDGMENT AND CHOICE OPERATIONALIZING INVOLVEMENT AS DEPTH AND QUALITY OF COGNITIVE RESPONSE PARAPROXEMIC ATTRIBUTIONS: UTILIZATION OF INFORMATION PROCESSING CONCEPTS ACROSS CONSUMER BEHAVIOR EVENTS PLANNING, SEARCH, CERTAINTY AND SATISFACTION AMONG DURABLES BUYERS: A LONGITUDINAL STUDY POSSESSIONS AND PROPERTY: THE SEMIOTICS OF CONSUMER BEHAVIOR PREDICTING HOME ENERGY CONSUMPTION: AN APPLICATION OF THE FISHBEIN-AJZEN MODEL PRESENTATION OF THE ACR "FELLOW IN CONSUMER BEHAVIOR" AWARD TO SIDNEY J. LEVY, GEORGE KATONA AND ROBERT FERBER PRESIDENTIAL ADDRESS PREVENTATIVE HEALTH CARE CONSUMER SOCIALIZATION: IMPLICATIONS FOR INFLUENCING AGENTS PRODUCT EXPERTISE AND ADVERTISING PERSUASIVENESS PRODUCT IMAGERY AND THE ILLUSION OF REALITY: SOME INSIGHTS FROM CONSUMER ESTHETICS PSYCHOSOCIAL THEMES IN CONSUMER GROOMING RITUALS RECOGNITION MEMORY FOR SCRIPT ACTIVITIES: AN ENERGY CONSERVATION APPLICATION RELIABILITY AND VALIDITY ASSESSMENT OF PATTERNS OF INFORMATION SOURCE USAGE RELIABILITY AND VALIDITY IN CONSUMER RESEARCH: WHERE DO WW GO FROM HERE? RESPONSES TO COMMERCIALS IN LABORATORY VERSUS NATURAL SETTINGS: A CONCEPTUAL FRAMEWORK RISK ACCEPTABILITY IN SEGMENTS WITH DISTINCT VALUE ORIENTATIONS SALIENCE OF BEHAVIOR AND THE EFFECTS OF LABELING SEARCH FOR A RELATIONSHIP BETWEEN VIEWER RESPONSES TO THE CREATIVE ASPECTS OF TELEVISED MESSAGES AND BEHAVIORAL INTENTION SEARCH FOR NUTRITION INFORMATION: SYNTHESIS AND EMPIRICAL TEST SELF-PERCEPTION DEVELOPMENT AND CONSUMER CHOICE CRITERIA: IS THERE A LINKAGE SHAPING PUBLIC OPINION: PERSONAL SOURCES OF INFORMATION ON A MAJOR POLITICAL ISSUE SHOPPING FOR DURABLES: SOME OBSERVATIONS SHOPPING WITHOUT PURCHASE: AN INVESTIGATION OF CONSUMER BROWSING BEHAVIOR SOCIAL PSYCHOLOGICAL APPROACHES TO PROMOTING LIFESTYLE AND DEVICE-ORIENTED CONSERVATION BEHAVIORS SOCIAL VALUES AND THE SUNDAY COMICS: A CONTENT ANALYSIS SOME CONCEPTUAL AND EMPIRICAL ISSUES REGARDING COGNITIVE STRUCTURE SOME INDIRECT EFFECTS OF CASE VS. BASE-RATE DATA ON INFORMATION PROCESSING STRATEGIES SUBJECT IMPRESSIONISM: A METHODOLOGY FOR CAPTURING PRIVATE JUDGMENTS AND MEASURING INCONSISTENCY SUMMARY OF "BRAIN WAVE DATA AS AN ADVERTISING DIAGNOSTIC" SUPPLIER INFORMATION IN THE GERMAN AUTOMOBILE MARKET: AN ANALYSIS OF INFORMATION GAPS THE ACCURACY OF REPORTED REFERENCE PRICES FOR PROFESSIONAL SERVICES THE APPLICATION OF VENTURE ANALYSIS TO CONSUMER RESEARCH PROBLEMS THE EFFECT OF RECALL ON RECOGNITION AN EMPIRICAL INVESTIGATION OF CONSECUTIVE LEARNING MEASURES THE EFFECT OF SET COMPOSITION ON ITEM CHOICE: SEPARATING ATTRACTION, EDGE AVERSION, AND SUBSTITUTION EFFECTS THE EFFECT OF THE "DON'T KNOW" OPTION ON TV AD CLAIM RECOGNITION TESTS THE EFFECTS OF AD AFFECT ON ADVERTISING EFFECTIVENESS THE EFFECTS OF IMAGERY ON ATTITUDE-BEHAVIOR CONSISTENCY THE EFFECTS OF MESSAGE MODALITY ON ONE- AND TWO-SIDED ADVERTISING MESSAGES THE EFFECTS OF PRODUCT KNOWLEDGE ON THE COMPREHENSION, RETENTION, AND EVALUATION OF PRODUCT INFORMATION THE EVOLVING ROLE OF CONSUMER RESEARCH IN PUBLIC POLICY: A JUDICIAL PERSPECTIVE THE FTC'S PUBLIC PARTICIPATION FUNDING PROGRAM: PERCEPTIONS OF APPLICANTS THE IMPACT OF NEGATIVE AND POSITIVE INFORMATION ON SOURCE CREDIBILITY IN A FIELD SETTING THE IMPACT OF REPETITION ON ADVERTISEMENT MISCONPREHENSION AND EFFECTIVENESS THE IMPACT OF SENSORY PREFERENCE AND THINKING VERSUS FEELING APPEALS ON ADVERTISING EFFECTIVENESS THE INFLUENCE OF SALIENCE ON CHOICE THE INFLUENCE OF SEX ROLES ON FAMILY DECISION PROCESSES AND OUTCOMES THE INFLUENCE OF TASK DEMANDS ON OUTCOMES: PRELIMINARY FINDINGS AND THEORETICAL IMPLICATIONS TO ADVERTISING RESEARCH INVOLVING CHILDREN THE MULTI-ITEM, MULTI-STOP STORE CHOICE PROCESS: AN EXPLORATORY STUDY THE PERCEPTUAL TASK IN ACQUISITION OF PACKAGE INFORMATION THE PERSISTENCE OF STEREOTYPIC BELIEFS: A COGNITIVE VIEW THE RELATIONSHIP OF AGE AND GENDER SUBCULTURES TO THE CONSUMPTION OF RATIONAL AND ARATIONAL EXPERIENCES THE RELATIONSHIP OF PRODUCT TYPE, PREFERRED EVALUATIVE CRITERIA, AND THE ORDER OF CONSUMPTION TO THE EVALUATION OF CONSUMER PRODUCTS THE ROLE OF INVOLVEMENT IN SATISFACTION PROCESSES THE ROLE OF KNOWLEDGE ON PROBLEM SOLVING AND CONSUMER CHOICE BEHAVIOR THE ROLE OF META-ANALYSIS IN CONSUMER RESEARCH THE ROLE OF PRIOR KNOWLEDGE IN THE ACQUISITION, RETENTION, AND USE OF NEW INFORMATION THE THEORY OF REASONED ACTION: EXAMINATION OF THE SUFFICIENCY ASSUMPTION FOR A TELEVISION VIEWING BEHAVIOR THE USEFULNESS OF INDICES OF CONSUMER SENTIMENT IN PREDICTING EXPENDITURES THE VIVIDNESS EFFECT: MAKING A MOUNTAIN OUT OF A MOLEHILL? THEORETICAL VIEWS OF ADVERTISING EFFECTS: DISCUSSANT COMMENTS THEORY BASED MONITORING OF SOCIAL CONSTRUCTS THREE-DIMENSIONAL INFORMATION ACQUISITION: AN APPLICATION TO CONTRACEPTIVE DECISION MAKING TRANSACTION UTILITY THEORY TYPES AND LEVELS OF INVOLVEMENT AND BRAND ATTITUDE FORMATION USES OF RESPONSE CERTAINTY IN ATTITUDE MEASUREMENT VALIDATION OF THE CAD INSTRUMENT: A REPLICATION VALUE-PERCEPT DISPARITY: AN ALTERNATIVE TO THE DISCONFIRMATION OF EXPECTATIONS THEORY OF CONSUMER SATISFACTION VARIETY SEEKING AMONG SONGS WHICH VARY IN SIMILARITY WORLDLY POSSESSIONS: ISSUES AND CRITICISMS
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