Proceedings Volume NA-01
- A MICRO ANALYTIC SIMULATION OF CONSUMER BEHAVIOR: ECONOMIC AND BEHAVIOR THEORY ANTECEDENTS
- A MODEL OF COMMUNICATION IMPACT AND CONSUMER RESPONSE
- A MULTIVARIATE ANALYSIS OF PERCEIVED RISK SELF-CONFIDENCE AND INFORMATION SOURCES
- A PILOT STUDY OF CHILDREN'S CONSUMER DECISIONS, AND PARENTAL RESPONSE'S TO PURCHASE REQUESTS (ABSTRACT)
- A REINTERPRETATION OF FARLEY AND RING'S TEST OF THE HOWARD-SHETH MODEL OF BUYER BEHAVIOR
- A STUDY OF CONSUMER PERCEPTIONS OF DECISIONS
- A THEORY OF MULTIDIMENSIONAL BRAND LOYALTY
- ABSTRACT - S OF CURRENT RESEARCH IN THE AREA OF SUBCULTURES AND MINORITIES
- ACR: A PERSPECTIVE
- AN EXPLORATION OF THE EFFECTS OF PERCEIVED SOCIAL AND PERFORMANCE RISK ON CONSUMER INFORMATION ACQUISITION
- AN EXPLORATORY STUDY OF THE EFFECTS OF UNIT PRICING AND NUTRITIONAL LABELING UPON SUPERMARKET CHOICE
- AN EXTENDED EXPECTANCY MODEL OF CONSUMER COMPARISON PROCESSES
- APPLICATION AND ANALYSIS OF THE BEHAVIORAL DIFFERENTIAL INVENTORY FOR ASSESSING SITUATIONAL EFFECTS IN BUYER BEHAVIOR
- APPLICATION OF FACET THEORY TO MARKETING COMMUNICATION AND BEHAVIOR (ABSTRACT)
- ATTRIBUTION THEORY AND CONSUMER BEHAVIOR (ABSTRACT)
- BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD: STUDY II (ABSTRACT)
- BROADENING THE CONCEPT OF CONSUMER BEHAVIOR
- CHILDREN'S ATTRIBUTIONS OF INTENT IN TELEVISION COMMERCIALS (ABSTRACT)
- CHILDREN'S REACTIONS TO TELEVISION ADVERTISING FOR TOYS (ABSTRACT)
- CONSUMENOID
- CONSUMER PERCEPTIONS OF PRODUCT WARRANTIES: AN EXPLORATORY STUDY
- CONSUMER PERCEPTIONS: OVERCHOICE IN THE MARKET PLACE
- CONSUMER RESEARCH CONTRIBUTIONS TO THE EVALUATION OF PUBLIC POLICY: THE CASE OF TRUTH-IN-LENDING (ABSTRACT)
- CONSUMER RESEARCH INPUTS TO PUBLIC POLICY AND LEGAL DECISIONS
- CONSUMER RESPONSES TO THE PROBLEM OF DISPOSABLE CONTAINERS
- CONSUMER SOCIALIZATION AND FAMILY DECISION-MAKING
- CONSUMER SOCIALIZATION: INITIAL STUDY RESULTS (ABSTRACT)
- CORRELATES OF CONSUMER SAFETY BEHAVIOR
- CROSS-CULTURAL CONSUMER PROFILES: AN EXPLORATORY INVESTIGATION
- CURRENT RESEARCH ON SUBCULTURES AND LOW-INCOME CONSUMERS
- DETERMINING THE INFLUENCE OF COLOR ON A PRODUCT COGNITIVE STRUCTURE: A MULTIDIMENSIONAL SCALING APPLICATION
- DIFFUSING EDUCATIONAL R&D INNOVATIONS TO SCHOOL ORGANIZATIONS
- DYNAMIC HOMEOSTASIS: BEHAVIORAL RESEARCH AND THE FTC
- FAMILY DECISION MAKING AS CONFLICT MANAGEMENT
- FASHION BEHAVIOR: A CONSUMERIST VIEW
- FASHION THEORY: A CONCEPTUAL FRAMEWORK
- HALO EFFECTS IN BRAND BELIEF MEASUREMENT: IMPLICATIONS FOR ATTITUDE MODEL DEVELOPMENT
- INSTRUMENTALITY THEORIES AND CONSUMER ATTITUDES: COMPARING ALTERNATIVE MODELS (ABSTRACT)
- INTRODUCTION: WORKSHOP ON MICROANALYTIC SIMULATION AND BEHAVIOR THEORY
- MALE APPAREL INNOVATIVENESS AND SOCIAL CONTEXT: AN APPLICATION OF MULTIVARIATE ANALYSIS OF VARIANCE
- MARKETING UNDERGROUND: AN INVESTIGATION OF FISHBEIN'S BEHAVIORAL INTENTION MODEL
- MEASURING ADVERTISING EFFECT BY PERCEPTUAL MAPPING: A CAUTIONARY TALE
- MEASURING MULTI-BRAND LOYALTY
- MULTIDIMENSIONAL PSYCHOPHYSICS: AN OVERVIEW
- ON THE DESIGN OF MULTIATTRIBUTE CHOICE EXPERIMENTS INVOLVING LARGE NUMBERS OF FACTORS OR FACTOR LEVELS
- PATTERNS OF INFORMATION ACQUISITION IN NEW PRODUCT PURCHASES (ABSTRACT)
- PRODUCT SAFETY: SUGGESTIONS FOR BETTER USE AND PURCHASE BEHAVIOR THROUGH CONSUMER EDUCATION AND INFORMATION
- PROFILE ATTRIBUTES AS SIMILARITIES
- RESEARCH ORIENTATIONS FOR ANALYZING CONSUMER JUDGMENT PROCESSES
- SEQUENTIAL AND CYCLICAL NATURE OF INFORMATION PROCESSING MODELS IN REPETITIVE CHOICE BEHAVIOR
- SOURCE AND STRENGTH EFFECTS IN CORRECTIVE ADVERTISING (ABSTRACT)
- STABILITY OF SELF-DESIGNATED OPINION LEADERSHIP
- THE CONTEXT OF SOCIAL, CULTURAL, AND CONSUMER BEHAVIOR
- THE DIMENSIONS OF BRAND CONSISTENT BEHAVIOR
- THE EFFECT OF UNIT PRICING ON PRODUCT DEMAND AND PERCEIVED PRODUCT SATISFACTION
- THE EFFECTS OF NORMALIZATION ON THE MULTI-ATTRIBUTE ATTITUDE MODEL
- THE INFLUENCE OF ADAPTATION LEVELS ON SUBJECTIVE PRICE PERCEPTIONS
- THE LIFE INSURANCE DEFICIT OF AMERICAN FAMILIES: A PILOT STUDY
- THE PSYCHOPHYSICS OF TASTE: PERCEPTIONS OF BITTERNESS AND SWEETNESS IN ICED TEA
- THE ROLE OF SOCIAL INFLUENCE IN BUYER BEHAVIOR (ABSTRACT)
- TO ADD IMPORTANCE OR NOT TO ADD IMPORTANCE: THAT IS THE QUESTION
- UNDERSTANDING THE MARKET FOR CHRISTIANITY - A REPORT ON ASIAN CHRISTIAN STRATEGY
- UNFULFILLED PLANS AND UNPLANNED ACTIONS
- USING MULTIVARIATE NOMINAL SCALE ANALYSIS TO IDENTIFY DEMAND SEGMENTS FOR INTERRACIAL HOUSING