The Consumer and the Energy Shortage: a Post-Embargo Assessment

ABSTRACT - The oil embargo of 1973-74 produced a sudden public awareness of U.S. dependency on foreign petroleum resources. This realization stimulated both a baseline and a follow-up study of Southeastern consumer attitudes toward energy related issues at the height of the oil embargo and six months after its end. Similarities and differences over time are presented; key categories are then analyzed and interpreted in light of the changing energy situation.


Richard C. Reizenstein and David J. Barnaby (1977) ,"The Consumer and the Energy Shortage: a Post-Embargo Assessment", in NA - Advances in Consumer Research Volume 04, eds. William D. Perreault, Jr., Atlanta, GA : Association for Consumer Research, Pages: 308-314.


Richard C. Reizenstein, University of Tennessee
David J. Barnaby, University of Tennessee


NA - Advances in Consumer Research Volume 04 | 1977

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