Advertising Ideology and the Encoding of Advertising Meaning: an Ethnographic and Discursive Approach



Citation:

Aidan Kelly, Katrina Lawlor, and Stephanie O’Donohoe (2005) ,"Advertising Ideology and the Encoding of Advertising Meaning: an Ethnographic and Discursive Approach", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 645-646.

Authors

Aidan Kelly, Dublin Institute of Technology
Katrina Lawlor, Dublin Institute of Technology
Stephanie O’Donohoe, Dublin Institute of Technology



Volume

NA - Advances in Consumer Research Volume 32 | 2005



Share Proceeding

Featured papers

See More

Featured

Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging

Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada

Read More

Featured

Q5. Conceptualizing the Digital Experience in Luxury

Wided Batat, American University Beirut

Read More

Featured

K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision

Ann Kronrod, University of Massachusetts, USA
Guang-Xin Xie, University of Massachusetts Boston
Shai Danziger, Tel Aviv University, Israel

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.