The Effect of Gay Identity, Gender, and Gay Imagery on Gay Consumers’ Attitude Towards Advertising



Citation:

Gillian K. Oakenfull (2005) ,"The Effect of Gay Identity, Gender, and Gay Imagery on Gay Consumers’ Attitude Towards Advertising", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 641-642.

Authors

Gillian K. Oakenfull, Miami University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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