Fundraising: Having Fun While Raising Funds

EXTENDED ABSTRACT - Charities around the globe are experiencing funding challenges that jeopardize the ability of these organizations to perform their missions. Government support is in decline (Hibbert and Horne 1995), direct donations are falling, and the number of charities seeking funding continues to grow each year (Liao, Foreman and Sargeant 2001). Given this challenging fundraising environment, charities are looking for new ways to raise support.



Citation:

Derek N. Hassay and John Peloza (2005) ,"Fundraising: Having Fun While Raising Funds", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 605-605.

Authors

Derek N. Hassay, University of Calgary
John Peloza, University of Calgary



Volume

NA - Advances in Consumer Research Volume 32 | 2005



Share Proceeding

Featured papers

See More

Featured

B7. Conceptualizing Brand Arrogance and Its Impact on Consumer Trust

Sampoorna Nandi, University of Connecticut, USA
Robin A. Coulter, University of Connecticut, USA

Read More

Featured

Psychological Reactions to Human Versus Robotic Job Replacement

Armin Granulo, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands

Read More

Featured

F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door

Yong Ju Kwon, Seoul National University, USA
Sara Kim, University of Hong Kong
Youjae Yi, Seoul National University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.