Fundraising: Having Fun While Raising Funds

EXTENDED ABSTRACT - Charities around the globe are experiencing funding challenges that jeopardize the ability of these organizations to perform their missions. Government support is in decline (Hibbert and Horne 1995), direct donations are falling, and the number of charities seeking funding continues to grow each year (Liao, Foreman and Sargeant 2001). Given this challenging fundraising environment, charities are looking for new ways to raise support.



Citation:

Derek N. Hassay and John Peloza (2005) ,"Fundraising: Having Fun While Raising Funds", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 605-605.

Authors

Derek N. Hassay, University of Calgary
John Peloza, University of Calgary



Volume

NA - Advances in Consumer Research Volume 32 | 2005



Share Proceeding

Featured papers

See More

Featured

J5. Buy Better, Buy Less: Future Self-Continuity and Construal Level Affect Investment in Sustainable Consumer Products

Rebecca Peng, Northeastern University, USA
Daniele Mathras, Northeastern University, USA
Katherine Loveland, Xavier University

Read More

Featured

O3. The Effect of Numeric Information on Product Evaluation

Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More

Featured

M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior

Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.