Fundraising: Having Fun While Raising Funds

EXTENDED ABSTRACT - Charities around the globe are experiencing funding challenges that jeopardize the ability of these organizations to perform their missions. Government support is in decline (Hibbert and Horne 1995), direct donations are falling, and the number of charities seeking funding continues to grow each year (Liao, Foreman and Sargeant 2001). Given this challenging fundraising environment, charities are looking for new ways to raise support.


Derek N. Hassay and John Peloza (2005) ,"Fundraising: Having Fun While Raising Funds", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 605-605.


Derek N. Hassay, University of Calgary
John Peloza, University of Calgary


NA - Advances in Consumer Research Volume 32 | 2005

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