Becoming Sensitive to Ethical Consumption Behavior: Narratives of Survival in an Uncertain and Unpredictable World
ABSTRACT - This paper examines ethical consumption behavior as a subjective and contextual phenomenon. For this study, nine informants who modified their consumption lifestyle and adopted ethical consumption practices were interviewed using existential phenomenology. The hermeneutic analysis of the 458 verbatim-transcribed pages provided insights into the factors influencing the development of alternative lifestyles and the meanings consumers associate to ethical consumption. Ultimately, ethical consumption behavior responds to an individual choice that is contingent upon living in an uncertain and unpredictable world.
Helene Cherrier (2005) ,"Becoming Sensitive to Ethical Consumption Behavior: Narratives of Survival in an Uncertain and Unpredictable World", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 600-604.
Helene Cherrier, University of Westminster
NA - Advances in Consumer Research Volume 32 | 2005
L3. Categorizing Engagement Behaviors from the Perspective of Customer Resources
Xianfang Zeng, University of Calgary, Canada
James Agarwal, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada
Accounting For Gains From Discounted Credit
Andong Cheng, University of Delaware, USA
Ernest Baskin, Yale University, USA
Digital Storytelling and Post-Trust Online Sperm Marketing
Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France