Antecedents of Green Purchase Behavior: an Examination of Collectivism, Environmental Concern, and Pce

ABSTRACT - Applying the conceptual framework of value-attitude-behavior relationship, the present study identifies key antecedents of green purchase behavior and develops a model for explaining their influence on ecological consumption. Using structural equation modeling, the effects of collectivism, environmental concern and Perceived Consumer Effectiveness (PCE) on ecological purchase and their interrelationships are investigated. Results suggest that the influence of collectivism flow through PCE; the collectivistic value orientations influence beliefs about consumer effectiveness, which in turn influence green buying behavior. Environmental concern, on the other hand, directly influences green purchase behavior. Implications and directions for future research are discussed.



Citation:

Yeonshin Kim and Sejung Marina Choi (2005) ,"Antecedents of Green Purchase Behavior: an Examination of Collectivism, Environmental Concern, and Pce", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 592-599.

Authors

Yeonshin Kim, Daegu University
Sejung Marina Choi, University of Texas at Austin



Volume

NA - Advances in Consumer Research Volume 32 | 2005



Share Proceeding

Featured papers

See More

Featured

Communicating Limited Financial Resources Increases Perceived Trustworthiness and Interpersonal Connection

Grant E. Donnelly, Harvard Business School, USA
Anne Wilson, Harvard Business School, USA
Ashley V. Whillans, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

Walking the Thin Edge: The Dark Side of Brand Communities and Collecting

Emily Chung, RMIT University
Marcia Christina Ferreira, Brunel University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Featured

The Impact of Implicit Rate of Change on Arousal and Subjective Ratings

James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.

Join ACR now!