Special Session Summary Money, Time, Or Blood: How and Why the Salience of Conflicting Identities Affects Consumer Choice



Citation:

Christina L. Brown (2005) ,"Special Session Summary Money, Time, Or Blood: How and Why the Salience of Conflicting Identities Affects Consumer Choice", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 588-589.

Authors

Christina L. Brown, University of Michigan



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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