Special Session Summary Magnifying Effects of Immediate Consumer Experiences



Citation:

Ziv Carmon and Joachim Vosgerau (2005) ,"Special Session Summary Magnifying Effects of Immediate Consumer Experiences", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 584-587.

Authors

Ziv Carmon, INSEAD
Joachim Vosgerau, INSEAD



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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