Forget the Areal@ Thingbtake the Copy! an Explanatory Model For the Volitional Purchase of Counterfeit Products
ABSTRACT - As the supply with fake products has been growing dramatically across the globe, manufacturers of the original products and governments find themselves in a constant battle against counterfeiters. While the supply side has attracted considerable attention of researchers, the knowledge on what drives customers to buy the fake rather than the original remains still far from consolidated. Based on a sample of 1040 respondents, this study uses the Theory of Planned Behavior to systematize past findings in the field and comes up with a model explaining key drivers of the demand for counterfeits.
Elfriede Penz and Barbara Stottinger (2005) ,"Forget the Areal@ Thingbtake the Copy! an Explanatory Model For the Volitional Purchase of Counterfeit Products", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 568-575.
Elfriede Penz, Wirtschaftsuniversitat Wien
Barbara Stottinger, Wirtschaftsuniversitat Wien
NA - Advances in Consumer Research Volume 32 | 2005
When Does Being Paid an Hourly Wage Make it Difficult to Be a Happy Volunteer?
Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA
P8. Understanding Financial Literacy: a Meta-Analysis of the Antecedents, Consequents and Moderators
FERNANDO DE OLIVEIRA SANTINI, UNIVERSIDADE DO VALE DO RIO DOS SINOS - UNISINOS
Frederike Monika Budiner Mette, ESPM, Brazil
Mateus Canniatti Ponchio, ESPM, Brazil
Wagner Junior Ladeira, Unisinos
“My Brand” Behaved Badly: Psychological Ownership and Consumer Responsibility for Helping Brands Recover from Transgressions
Jennifer Wiggins, Kent State University, USA
Pamela Grimm, Kent State University, USA
Christina Kuchmaner, Kent State University, USA