The Smaart Scale: Measure Development and Validation

EXTENDED ABSTRACT - Consumers differ widely in their language abilities (or disabilities, see Wallendorf 2000), as they do in terms of most cognitive domains. While individual differences in comprehension exist in a variety of higher order abilities, we propose that basic language Areflexes@ of the automatic kind account for and explain a substantial amount of these differences. A computer-based measure of automatic access to meaning (SMAART: Secondary Meaning Access via the Automatic Route Test) is developed by adapting a standard sentence verification procedure (McCloskey and Glucksberg 1979) and evaluating its psychometric properties.


Claudiu V. Dimofte and Richard F. Yalch (2005) ,"The Smaart Scale: Measure Development and Validation", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 546-547.


Claudiu V. Dimofte, Georgetown University
Richard F. Yalch, University of Washington


NA - Advances in Consumer Research Volume 32 | 2005

Share Proceeding

Featured papers

See More


Understanding Organ Donation: Discourses of Embodied Recycling

Rebecca Scott, Cardiff University
Samantha Warren, Car

Read More


Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle

Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands

Read More


Prices in Red: When a Red Price Becomes a Stop Sign

Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Drexel University, USA
Rajneesh Suri, Drexel University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.