The Smaart Scale: Measure Development and Validation
EXTENDED ABSTRACT - Consumers differ widely in their language abilities (or disabilities, see Wallendorf 2000), as they do in terms of most cognitive domains. While individual differences in comprehension exist in a variety of higher order abilities, we propose that basic language Areflexes@ of the automatic kind account for and explain a substantial amount of these differences. A computer-based measure of automatic access to meaning (SMAART: Secondary Meaning Access via the Automatic Route Test) is developed by adapting a standard sentence verification procedure (McCloskey and Glucksberg 1979) and evaluating its psychometric properties.
Citation:
Claudiu V. Dimofte and Richard F. Yalch (2005) ,"The Smaart Scale: Measure Development and Validation", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 546-547.
Authors
Claudiu V. Dimofte, Georgetown University
Richard F. Yalch, University of Washington
Volume
NA - Advances in Consumer Research Volume 32 | 2005
Share Proceeding
Featured papers
See MoreFeatured
Social Class and Prosocial Behaviors
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil
Featured
H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market
Hao Wang, University of South Florida, USA
Featured
O5. The Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance
Xiaoyin YE, Xiamen University
Jun YE, Xiamen University