The Smaart Scale: Measure Development and Validation

EXTENDED ABSTRACT - Consumers differ widely in their language abilities (or disabilities, see Wallendorf 2000), as they do in terms of most cognitive domains. While individual differences in comprehension exist in a variety of higher order abilities, we propose that basic language Areflexes@ of the automatic kind account for and explain a substantial amount of these differences. A computer-based measure of automatic access to meaning (SMAART: Secondary Meaning Access via the Automatic Route Test) is developed by adapting a standard sentence verification procedure (McCloskey and Glucksberg 1979) and evaluating its psychometric properties.



Citation:

Claudiu V. Dimofte and Richard F. Yalch (2005) ,"The Smaart Scale: Measure Development and Validation", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 546-547.

Authors

Claudiu V. Dimofte, Georgetown University
Richard F. Yalch, University of Washington



Volume

NA - Advances in Consumer Research Volume 32 | 2005



Share Proceeding

Featured papers

See More

Featured

E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations

Amir Sepehri, Western University, Canada
Rod Duclos, Western University, Canada
Hamid Elahi, Western University, Canada

Read More

Featured

C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices

Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China

Read More

Featured

Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption

Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.