The Smaart Scale: Measure Development and Validation

EXTENDED ABSTRACT - Consumers differ widely in their language abilities (or disabilities, see Wallendorf 2000), as they do in terms of most cognitive domains. While individual differences in comprehension exist in a variety of higher order abilities, we propose that basic language Areflexes@ of the automatic kind account for and explain a substantial amount of these differences. A computer-based measure of automatic access to meaning (SMAART: Secondary Meaning Access via the Automatic Route Test) is developed by adapting a standard sentence verification procedure (McCloskey and Glucksberg 1979) and evaluating its psychometric properties.



Citation:

Claudiu V. Dimofte and Richard F. Yalch (2005) ,"The Smaart Scale: Measure Development and Validation", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 546-547.

Authors

Claudiu V. Dimofte, Georgetown University
Richard F. Yalch, University of Washington



Volume

NA - Advances in Consumer Research Volume 32 | 2005



Share Proceeding

Featured papers

See More

Featured

F3. The Dark Side of Happy Brands: A Case Study of Newport Cigarette Advertising

Timothy Dewhirst, University of Guelph, Canada
Wonkyong Beth Lee, Western University, Canada

Read More

Featured

R3. In Experiences We Trust: From Brand-centric Experiences to Experience-centric Brands

Melissa Archpru Akaka, University of Denver
Ana Babic Rosario, University of Denver
Gia Nardini, University of Denver

Read More

Featured

Explaining the Attraction Effect: An Ambiguity-Attention-Applicability Framework

Sharlene He, Concordia University, Canada
Brian Sternthal, Northwestern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.