The Smaart Scale: Measure Development and Validation
EXTENDED ABSTRACT - Consumers differ widely in their language abilities (or disabilities, see Wallendorf 2000), as they do in terms of most cognitive domains. While individual differences in comprehension exist in a variety of higher order abilities, we propose that basic language Areflexes@ of the automatic kind account for and explain a substantial amount of these differences. A computer-based measure of automatic access to meaning (SMAART: Secondary Meaning Access via the Automatic Route Test) is developed by adapting a standard sentence verification procedure (McCloskey and Glucksberg 1979) and evaluating its psychometric properties.
Claudiu V. Dimofte and Richard F. Yalch (2005) ,"The Smaart Scale: Measure Development and Validation", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 546-547.
Claudiu V. Dimofte, Georgetown University
Richard F. Yalch, University of Washington
NA - Advances in Consumer Research Volume 32 | 2005
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