Mental Simulation and Preference Stability Over Time

EXTENDED ABSTRACT - Prior research on intertemporal choice has demonstrated that people’s preferences can be impacted by the temporal distance. Specifically, Trope and Liberman (2003) shows that when we make a choice for the future, we tend to think much more about how desirable a certain option is. However, when making a decision with near future consequences, we often put much more weight on whether a certain option is feasible. As a result of this shift in considerations, people have inconsistent preference over time.


Min Zhao, Steve Hoeffler, and Gal Zauberman (2005) ,"Mental Simulation and Preference Stability Over Time", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 526-527.


Min Zhao, University of North Carolina
Steve Hoeffler, University of North Carolina
Gal Zauberman, University of North Carolina


NA - Advances in Consumer Research Volume 32 | 2005

Share Proceeding

Featured papers

See More


C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?

Chen Wang, Drexel University, USA

Read More


O9. The Role of Numerical Identification in Customer Reaction toward Service Failure

JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

Read More


Can Making Family Salient Improve Retirement Contributions? Evidence from Field Experiments in Mexico

Avni Shah, University of Toronto, Canada
Matthew Osborne, University of Toronto, Canada
Jaclyn Lefkowitz, IDEAS42
Andrew Fertig, IDEAS42
Dilip Soman, University of Toronto, Canada
Nina Mazar, Boston University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.