Compensatory Consumption and Narrative Identity Theory

ABSTRACT - The theory of narrative identity (Ricoeur, 1984, 1992) suggests that in order to make time human and socially shared, we require a narrative identity for yourself; that is, we make sense of ourselves and our lives by stories we can (or cannot) tell. This paper explores compensatory consumption through the experiences of two adult women and the stories they construct which help them situate themselves in time and place. The function of these stories is examined in relation to the materialisation and maintenance of identity within the context of the women’s lived experience of shopping and compensatory consumption behaviour.



Citation:

Helen Woodruffe-Burton and Richard Elliott (2005) ,"Compensatory Consumption and Narrative Identity Theory", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 461-465.

Authors

Helen Woodruffe-Burton, Lancaster University
Richard Elliott, Warwick Business School



Volume

NA - Advances in Consumer Research Volume 32 | 2005



Share Proceeding

Featured papers

See More

Featured

O4. Will Winning Always Encourage Risk Taking? The Effect of Competition Results and the Closeness of These Results

Beixi Wen, Renmin University of China
En-Chung Chang, Renmin University of China
Chunya Xie, Renmin University of China

Read More

Featured

Effects of Affective Language on Perceived Helpfulness of Online Reviews

Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France

Read More

Featured

Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength

Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute
JaeHwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.