Compensatory Consumption and Narrative Identity Theory
ABSTRACT - The theory of narrative identity (Ricoeur, 1984, 1992) suggests that in order to make time human and socially shared, we require a narrative identity for yourself; that is, we make sense of ourselves and our lives by stories we can (or cannot) tell. This paper explores compensatory consumption through the experiences of two adult women and the stories they construct which help them situate themselves in time and place. The function of these stories is examined in relation to the materialisation and maintenance of identity within the context of the women’s lived experience of shopping and compensatory consumption behaviour.
Citation:
Helen Woodruffe-Burton and Richard Elliott (2005) ,"Compensatory Consumption and Narrative Identity Theory", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 461-465.
Authors
Helen Woodruffe-Burton, Lancaster University
Richard Elliott, Warwick Business School
Volume
NA - Advances in Consumer Research Volume 32 | 2005
Share Proceeding
Featured papers
See MoreFeatured
D10. It's Meant for Me: When Serendipity Increases Word-of-Mouth
Colleen Patricia Kirk, New York Institute of Technology
Joann Peck, University of Wisconsin - Madison, USA
Claire Hart, University of South Hampton, UK
Constantine Sedikides, University of South Hampton, UK
Featured
Saving for Experiences Versus Material Goods
Grant E. Donnelly, Harvard Business School, USA
Masha Ksendzova, Boston University, USA
Michael Norton, Harvard Business School, USA
Featured
When Negative Observations Broaden Generalization of Product Attributes to Novel Products
Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA