Special Session Summary New Approaches For Measuring Consumer Preferences For Really New Products



Citation:

Donna Hoffman (2005) ,"Special Session Summary New Approaches For Measuring Consumer Preferences For Really New Products", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 456-459.

Authors

Donna Hoffman, Vanderbilt University



Volume

NA - Advances in Consumer Research Volume 32 | 2005



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